Scented Candle Market Outlook from 2023 to 2033

The global scented candle market is estimated to reach US$ 3.76 billion in 2023. From 2023 to 2033, the demand for aromatic candles will rise at a healthy CAGR of 4.10%, taking the total market value to US$ 5.64 billion by 2033.

Key Market Highlights

Popularity of Self-care and Wellness Practices Fuels the Scented Candle Market

Post-pandemic, the demand for products offering a soothing and calm experience has experienced a significant surge. This growing trend toward personal care and mental well-being has also benefitted the markets for products like scented candles.

Scented candles are gaining tremendous popularity, especially in urban areas, where people desire mindfulness and relaxation. As people seek ways to unwind and de-stress, it can be confidently projected that the market size for scented candles in the coming years is bound to trace a positive momentum.

With the emergence of wellness programs and the influence of social media influencers promoting mindfulness activities like yoga, meditation, etc., the global Scented Candle Market is likely to foresee a tremendous expansion.

To respond to this demand, key players in the market have come up with pleasant fragrances and soothing flames to cater to the niche consumers of the scented candle market.

Attributes Key Statistics
Expected Base Year Value (2023) US$ 3.76 billion
Anticipated Forecast Value (2033) US$ 5.64 billion
Estimated Growth (2023 to 2033) 4.10% CAGR

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Consumption Analysis of the Scented Candle Market

  • People prioritizing self-care, relaxation, and mindfulness often gravitate toward scented candles. They view aromatic candles as a way to create a soothing environment and enhance their well-being.
  • Individuals who enjoy decorating their living spaces and creating a pleasant ambiance often incorporate scented candles into their interior design. They see scented candles as a decorative element that adds visual appeal and a pleasant fragrance to their homes.
  • Scented candles are a popular choice for gift-giving occasions. Many people purchase scented candles as gifts for birthdays, holidays, housewarmings, or as a token of appreciation.
  • Scented candles are commonly used in spas, wellness centers, and massage therapy studios to create a serene and calming atmosphere. These establishments often purchase scented candles in bulk to enhance the overall experience for their clients.
  • People who experience stress or seek relaxation often turn to scented candles to create a calming atmosphere. Individuals who practice yoga or meditation incorporate scented candles into their sessions.
  • On a microscopic scale, a dedicated community of candle enthusiasts and collectors who appreciate the artistry and craftsmanship of scented candles also contribute to the overall expansion of the industry.

Historical Analysis of the Scented Candle Market

The Scented Candle Market heavily relies on the changing consumer behaviors and the global market trends of wellness and self-care. Factors such as increasing mental health awareness, the desire for relaxation and stress relief, and the growing interest in creating a soothing home environment all contribute to the demand for scented candles. The market has seen a series of ups and downs in the past few years due to the sudden pandemic and the recessionary economies.

During the pandemic, as the world faced sudden shutdowns, the market for scented candles experienced a massive plunge in supply. The closure of physical retail stores and reduced consumer spending impacted sales. However, as people spent more time at home, the demand for products that could create a comforting and cozy atmosphere increased. Scented candles became famous for individuals seeking to enhance their living spaces and develop a sense of calm during uncertain times.

Online sales and e-commerce platforms played a crucial role in sustaining the market, allowing consumers to purchase scented candles from the safety of their homes conveniently. The pandemic also increased emphasis on self-care and mental well-being, further driving the demand for scented candles in the global market.

Attributes Key Statistics
Expected Base Year Value (2018) US$ 3.10 billion
Anticipated Forecast Value (2022) US$ 3.63 billion
Estimated Growth (2018 to 2022) 4.0% CAGR
Sudip Saha
Sudip Saha

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Factors Adversely Affecting the Scented Candle Market

  • The Scented Candle Market is highly competitive, with numerous international brands and products. This cut-throat competition has led to price pressure, reduced profit margins, and the need for continuous product innovation and differentiation to stand out in the market.
  • Scented candles often experience higher demand during specific seasons or holidays, such as winter holidays or special occasions like Halloween, Thanksgiving, or Valentine's Day. This seasonality can result in fluctuations in sales and revenue throughout the year.
  • Increasing environmental concerns pose challenges for the scented candle market. Consumers are becoming more conscious of the environmental impact of products, including the use of non-renewable resources, packaging waste, and carbon emissions.
  • Adverse reports or studies linking scented candles to health issues, such as allergies or respiratory problems, can create consumer apprehension and reduce demand. This can negatively influence the consumer spending behavior in the long run.
  • The price and availability of raw materials such as wax, fragrance oils, and wicks can fluctuate due to swings in global supply, which can raise the price of scented candles, hurting price-sensitive customer demands.

Category-wise Insights

Container-based Candles to Take Lion’s Share in Aromatic Candles Market

Container-based candles are poised to contribute significantly to the Scented Candle Market due to their growing demand and consumer preferences. These candles, also known as jar candles, offer convenience and ease of use. With a pre-contained wax and wick, consumers can light the candle without additional holders or accessories. This convenience factor has made them a preferred choice for many individuals seeking a hassle-free aromatic experience.

Attributes Details
Product Type Container-Based
Market share 56.60%

The demand for container-based scented candles also exhibits a considerable surge as they provide a longer burn time than other types of candles. The enclosed container helps to retain the heat and fragrance, allowing the candle to burn for extended periods. As people increasingly prioritize self-care and seek ways to create a relaxing ambiance at home, scented candles have become a go-to choice. The aromatic candles help create a soothing atmosphere, promoting relaxation and stress relief.

Round Scented Candles Dominate the Aromatic Candles Market

Round-scented candles have emerged as the dominant force in the aromatic candles market due to their unique appeal and growing consumer demand. These candles offer a visually pleasing and symmetrical aesthetic compared to the other shapes. The circular shape adds a touch of elegance and simplicity to any space, making it a popular choice for individuals looking to enhance their home decor.

Attributes Details
Shape Round
Market share 56.30%

Based on shape, the Scented Candle Market is segmented into round, flower, heart, etc., where round-shaped candles dominate the market with a global revenue share of 56.30%. Their demand in the general population can also be attributed to the circular shape allowing for an even distribution of fragrance, ensuring that the scent permeates the room effectively.

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Country-wise Insights

Countries CAGR
China 7.80%
Japan 6.20%
Singapore 4.80%
Australia 4.50%
Germany 4.40%

Growth in Disposable Incomes to Benefit the Chinese Scented Candle Market

China is home to one of the leading populations in the world. In the last few years, there has been a notable increase in disposable income among Chinese consumers, leading to a rise in purchasing power. People with more discretionary income are increasingly willing to spend on luxury and lifestyle products, including scented candles. The prevalence of numerous wellness programs and mindfulness activities, like yoga, martial arts, etc., are also significant contributors to the overall market for scented candles in the Chinese landscape.

The China Scented Candle Market is anticipated to exhibit a remarkable expansion with a growth rate of 7.80% from 2023 to 2033.

Aroma Therapy Trends to Amplify the Aromatic Candles Market in Japan

Aromatherapy, which uses scents to promote physical and emotional well-being, has become increasingly popular in Japan. The demand for scented candles in the Japanese market has been exhibiting notable growth as they play a crucial role in aromatherapy practices, providing a convenient and accessible way to enjoy the benefits of different fragrances. The therapeutic properties of scents, such as lavender for relaxation or citrus for energy, have resonated with Japanese consumers, contributing to the growth of the scented candle market.

The Japan scented candle market is anticipated to exhibit a remarkable expansion with a growth rate of 6.20% from 2023 to 2033.

E-commerce Boom in Singapore Aids the Scented Candle Market

The rise of e-commerce and online shopping platforms has made scented candles more accessible to consumers in Singapore. With the convenience of online shopping, individuals can easily explore and purchase a wide variety of scented candles from both local and international brands. This has expanded the market reach and allowed a more excellent selection of aromatic candles catering to different preferences and budgets.

The market for scented candles in Singapore is anticipated to exhibit a remarkable expansion, with a growth rate of 6.20% from 2023 to 2033.

Sophisticated Home Décor Trends Fuel the Scented Candle Market in Australia

The demand for scented candles in Australia is also driven by the growing trend of creating a cozy and inviting home environment. With more people spending time at home, there is a desire to make living spaces more comfortable and enjoyable. Scented candles provide an easy and affordable way to transform the atmosphere, adding a touch of warmth and ambiance to any room.

The market for scented candles in Australia is anticipated to exhibit a remarkable expansion, with a growth rate of 4.50% from 2023 to 2033.

The Danish Concept of Hygge Contributes to the Scented Candle Market Expansion

The demand for scented candles in Germany is also driven by the growing trend of hygge, a Danish concept emphasizing coziness and comfort. Hygge has gained popularity in Germany, with people embracing the idea of creating warm and inviting spaces. Scented candles play a significant role in achieving this cozy atmosphere, as their gentle flickering flame and pleasant fragrances contribute to a sense of relaxation and contentment.

The Danish Scented Candle Market is anticipated to exhibit a remarkable expansion with a growth rate of 4.40% from 2023 to 2033.

Competitive Analysis of the Scented Candle Market

The competitive landscape of scented candles is still in its nascent stages. There is little penetration of global players in the rural areas of developing and underdeveloped nations. A limited number of international brands with a niche audience makes this market practically untapped and ripe with opportunities for new entrants and innovative local businesses to establish their presence and capture a significant market share.

Recent Developments

  • In March 2023, Yankee Candle launched a new line of scented candles made with sustainable soy wax. The line features a variety of scents, including lavender, vanilla, and citrus.
  • In February 2023, Bath & Body Works launched a new line of scented candles inspired by aromatherapy. The line features scents such as eucalyptus, peppermint, and lavender.
  • In January 2023, Diptyque launched a new line of scented candles inspired by nature. The line features pine needles, fig leaves, and jasmine.

Key Companies in the Scented Candle Market

  • MVP Group International, Inc.
  • Newell Brands
  • Estee Lauder Companies
  • NEST New York
  • Thymes, LLC
  • L Brands
  • Portmeirion Group Plc
  • The Yankee Candle Co. Inc.
  • The White Barn Candle Co.
  • The Village Candle
  • Bridgewater Candles

Scented Candle Market By Category

By Product Type:

  • Container-Based Scented Candles
  • Pillar Scented Candles
  • Others

By Consumer Orientation:

  • Male
  • Female

By Shape:

  • Round
  • Flower
  • Heart
  • Oval
  • Others

By Number of Wicks:

  • Single Wick
  • Multi Wicks

By Sales Channel:

  • Hypermarkets / Supermarkets
  • Specialty Stores
  • Independent Departmental Stores
  • Convenience Stores
  • Online Retailers
  • Wholesalers & Distributors

By Region:

  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • The Middle East and Africa

Frequently Asked Questions

What is the Current Scented Candle Market Value?

The global Scented Candle Market is expected to reach US$ 3.76 billion in 2023.

At What Rate Is the Market Estimated to Grow from 2023 and 2033?

The Scented Candle Market is anticipated to grow at a rate of 4.10% from 2023 to 2033.

Which is the Most Popular Shape Choice for Scented Candles?

Round-shaped scented candles are the most preferred ones, with a market share of 56.30%.

Which are the Preferred Scented Candles?

Container-based scented candles dominate the market with a global share of 56.60%.

What is the Growth Potential of the Scented Candle Market in China?

The China Scented Candle Market is likely to record a growth of 7.8% till 2033.

Table of Content

1. Executive Summary

    1.1. Global Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Product Life Cycle Analysis

    3.5. Supply Chain Analysis

        3.5.1. Supply Side Participants and their Roles

            3.5.1.1. Producers

            3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)

            3.5.1.3. Wholesalers and Distributors

        3.5.2. Value Added and Value Created at Node in the Supply Chain

        3.5.3. List of Raw Material Suppliers

        3.5.4. List of Existing and Potential Buyer’s

    3.6. Investment Feasibility Matrix

    3.7. Value Chain Analysis

        3.7.1. Profit Margin Analysis

        3.7.2. Wholesalers and Distributors

        3.7.3. Retailers

    3.8. PESTLE and Porter’s Analysis

    3.9. Regulatory Landscape

        3.9.1. By Key Regions

        3.9.2. By Key Countries

    3.10. Regional Parent Market Outlook

    3.11. Production and Consumption Statistics

    3.12. Import and Export Statistics

4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033

    4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2018 to 2022

    4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2023 to 2033

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product Type

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Product Type, 2018 to 2022

    5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Product Type, 2023 to 2033

        5.3.1. Container Based Scented Candles

        5.3.2. Pillar Scented Candles

        5.3.3. Others

    5.4. Y-o-Y Growth Trend Analysis By Product Type, 2018 to 2022

    5.5. Absolute $ Opportunity Analysis By Product Type, 2023 to 2033

6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Consumer Orientation

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Consumer Orientation, 2018 to 2022

    6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Consumer Orientation, 2023 to 2033

        6.3.1. Male

        6.3.2. Female

    6.4. Y-o-Y Growth Trend Analysis By Consumer Orientation, 2018 to 2022

    6.5. Absolute $ Opportunity Analysis By Consumer Orientation, 2023 to 2033

7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Shape

    7.1. Introduction / Key Findings

    7.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Shape, 2018 to 2022

    7.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Shape, 2023 to 2033

        7.3.1. Round

        7.3.2. Flower

        7.3.3. Heart

        7.3.4. Oval

        7.3.5. Others

    7.4. Y-o-Y Growth Trend Analysis By Shape, 2018 to 2022

    7.5. Absolute $ Opportunity Analysis By Shape, 2023 to 2033

8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By No. of Wicks

    8.1. Introduction / Key Findings

    8.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By No. of Wicks, 2018 to 2022

    8.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By No. of Wicks, 2023 to 2033

        8.3.1. Single Wick

        8.3.2. Multi Wicks

    8.4. Y-o-Y Growth Trend Analysis By No. of Wicks, 2018 to 2022

    8.5. Absolute $ Opportunity Analysis By No. of Wicks, 2023 to 2033

9. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Sales Channel

    9.1. Introduction / Key Findings

    9.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Sales Channel, 2018 to 2022

    9.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Sales Channel, 2023 to 2033

        9.3.1. Hypermarkets / Supermarkets

        9.3.2. Specialty Stores

        9.3.3. Independent Departmental Stores

        9.3.4. Convenience Stores

        9.3.5. Online Retailers

        9.3.6. Wholesalers & Distributors

    9.4. Y-o-Y Growth Trend Analysis By Sales Channel, 2018 to 2022

    9.5. Absolute $ Opportunity Analysis By Sales Channel, 2023 to 2033

10. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region

    10.1. Introduction

    10.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Region, 2018 to 2022

    10.3. Current Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Region, 2023 to 2033

        10.3.1. North America

        10.3.2. Latin America

        10.3.3. Western Europe

        10.3.4. Eastern Europe

        10.3.5. South Asia and Pacific

        10.3.6. East Asia

        10.3.7. Middle East and Africa

    10.4. Market Attractiveness Analysis By Region

11. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    11.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    11.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        11.2.1. By Country

            11.2.1.1. USA

            11.2.1.2. Canada

        11.2.2. By Product Type

        11.2.3. By Consumer Orientation

        11.2.4. By Shape

        11.2.5. By No. of Wicks

        11.2.6. By Sales Channel

    11.3. Market Attractiveness Analysis

        11.3.1. By Country

        11.3.2. By Product Type

        11.3.3. By Consumer Orientation

        11.3.4. By Shape

        11.3.5. By No. of Wicks

        11.3.6. By Sales Channel

    11.4. Key Takeaways

12. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    12.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    12.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        12.2.1. By Country

            12.2.1.1. Brazil

            12.2.1.2. Mexico

            12.2.1.3. Rest of Latin America

        12.2.2. By Product Type

        12.2.3. By Consumer Orientation

        12.2.4. By Shape

        12.2.5. By No. of Wicks

        12.2.6. By Sales Channel

    12.3. Market Attractiveness Analysis

        12.3.1. By Country

        12.3.2. By Product Type

        12.3.3. By Consumer Orientation

        12.3.4. By Shape

        12.3.5. By No. of Wicks

        12.3.6. By Sales Channel

    12.4. Key Takeaways

13. Western Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    13.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    13.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        13.2.1. By Country

            13.2.1.1. Germany

            13.2.1.2. UK

            13.2.1.3. France

            13.2.1.4. Spain

            13.2.1.5. Italy

            13.2.1.6. Rest of Western Europe

        13.2.2. By Product Type

        13.2.3. By Consumer Orientation

        13.2.4. By Shape

        13.2.5. By No. of Wicks

        13.2.6. By Sales Channel

    13.3. Market Attractiveness Analysis

        13.3.1. By Country

        13.3.2. By Product Type

        13.3.3. By Consumer Orientation

        13.3.4. By Shape

        13.3.5. By No. of Wicks

        13.3.6. By Sales Channel

    13.4. Key Takeaways

14. Eastern Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    14.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    14.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        14.2.1. By Country

            14.2.1.1. Poland

            14.2.1.2. Russia

            14.2.1.3. Czech Republic

            14.2.1.4. Romania

            14.2.1.5. Rest of Eastern Europe

        14.2.2. By Product Type

        14.2.3. By Consumer Orientation

        14.2.4. By Shape

        14.2.5. By No. of Wicks

        14.2.6. By Sales Channel

    14.3. Market Attractiveness Analysis

        14.3.1. By Country

        14.3.2. By Product Type

        14.3.3. By Consumer Orientation

        14.3.4. By Shape

        14.3.5. By No. of Wicks

        14.3.6. By Sales Channel

    14.4. Key Takeaways

15. South Asia and Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    15.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    15.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        15.2.1. By Country

            15.2.1.1. India

            15.2.1.2. Bangladesh

            15.2.1.3. Australia

            15.2.1.4. New Zealand

            15.2.1.5. Rest of South Asia and Pacific

        15.2.2. By Product Type

        15.2.3. By Consumer Orientation

        15.2.4. By Shape

        15.2.5. By No. of Wicks

        15.2.6. By Sales Channel

    15.3. Market Attractiveness Analysis

        15.3.1. By Country

        15.3.2. By Product Type

        15.3.3. By Consumer Orientation

        15.3.4. By Shape

        15.3.5. By No. of Wicks

        15.3.6. By Sales Channel

    15.4. Key Takeaways

16. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    16.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    16.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        16.2.1. By Country

            16.2.1.1. China

            16.2.1.2. Japan

            16.2.1.3. South Korea

        16.2.2. By Product Type

        16.2.3. By Consumer Orientation

        16.2.4. By Shape

        16.2.5. By No. of Wicks

        16.2.6. By Sales Channel

    16.3. Market Attractiveness Analysis

        16.3.1. By Country

        16.3.2. By Product Type

        16.3.3. By Consumer Orientation

        16.3.4. By Shape

        16.3.5. By No. of Wicks

        16.3.6. By Sales Channel

    16.4. Key Takeaways

17. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    17.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    17.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        17.2.1. By Country

            17.2.1.1. GCC Countries

            17.2.1.2. South Africa

            17.2.1.3. Israel

            17.2.1.4. Rest of MEA

        17.2.2. By Product Type

        17.2.3. By Consumer Orientation

        17.2.4. By Shape

        17.2.5. By No. of Wicks

        17.2.6. By Sales Channel

    17.3. Market Attractiveness Analysis

        17.3.1. By Country

        17.3.2. By Product Type

        17.3.3. By Consumer Orientation

        17.3.4. By Shape

        17.3.5. By No. of Wicks

        17.3.6. By Sales Channel

    17.4. Key Takeaways

18. Key Countries Market Analysis

    18.1. USA

        18.1.1. Pricing Analysis

        18.1.2. Market Share Analysis, 2022

            18.1.2.1. By Product Type

            18.1.2.2. By Consumer Orientation

            18.1.2.3. By Shape

            18.1.2.4. By No. of Wicks

            18.1.2.5. By Sales Channel

    18.2. Canada

        18.2.1. Pricing Analysis

        18.2.2. Market Share Analysis, 2022

            18.2.2.1. By Product Type

            18.2.2.2. By Consumer Orientation

            18.2.2.3. By Shape

            18.2.2.4. By No. of Wicks

            18.2.2.5. By Sales Channel

    18.3. Brazil

        18.3.1. Pricing Analysis

        18.3.2. Market Share Analysis, 2022

            18.3.2.1. By Product Type

            18.3.2.2. By Consumer Orientation

            18.3.2.3. By Shape

            18.3.2.4. By No. of Wicks

            18.3.2.5. By Sales Channel

    18.4. Mexico

        18.4.1. Pricing Analysis

        18.4.2. Market Share Analysis, 2022

            18.4.2.1. By Product Type

            18.4.2.2. By Consumer Orientation

            18.4.2.3. By Shape

            18.4.2.4. By No. of Wicks

            18.4.2.5. By Sales Channel

    18.5. Germany

        18.5.1. Pricing Analysis

        18.5.2. Market Share Analysis, 2022

            18.5.2.1. By Product Type

            18.5.2.2. By Consumer Orientation

            18.5.2.3. By Shape

            18.5.2.4. By No. of Wicks

            18.5.2.5. By Sales Channel

    18.6. UK

        18.6.1. Pricing Analysis

        18.6.2. Market Share Analysis, 2022

            18.6.2.1. By Product Type

            18.6.2.2. By Consumer Orientation

            18.6.2.3. By Shape

            18.6.2.4. By No. of Wicks

            18.6.2.5. By Sales Channel

    18.7. France

        18.7.1. Pricing Analysis

        18.7.2. Market Share Analysis, 2022

            18.7.2.1. By Product Type

            18.7.2.2. By Consumer Orientation

            18.7.2.3. By Shape

            18.7.2.4. By No. of Wicks

            18.7.2.5. By Sales Channel

    18.8. Spain

        18.8.1. Pricing Analysis

        18.8.2. Market Share Analysis, 2022

            18.8.2.1. By Product Type

            18.8.2.2. By Consumer Orientation

            18.8.2.3. By Shape

            18.8.2.4. By No. of Wicks

            18.8.2.5. By Sales Channel

    18.9. Italy

        18.9.1. Pricing Analysis

        18.9.2. Market Share Analysis, 2022

            18.9.2.1. By Product Type

            18.9.2.2. By Consumer Orientation

            18.9.2.3. By Shape

            18.9.2.4. By No. of Wicks

            18.9.2.5. By Sales Channel

    18.10. Poland

        18.10.1. Pricing Analysis

        18.10.2. Market Share Analysis, 2022

            18.10.2.1. By Product Type

            18.10.2.2. By Consumer Orientation

            18.10.2.3. By Shape

            18.10.2.4. By No. of Wicks

            18.10.2.5. By Sales Channel

    18.11. Russia

        18.11.1. Pricing Analysis

        18.11.2. Market Share Analysis, 2022

            18.11.2.1. By Product Type

            18.11.2.2. By Consumer Orientation

            18.11.2.3. By Shape

            18.11.2.4. By No. of Wicks

            18.11.2.5. By Sales Channel

    18.12. Czech Republic

        18.12.1. Pricing Analysis

        18.12.2. Market Share Analysis, 2022

            18.12.2.1. By Product Type

            18.12.2.2. By Consumer Orientation

            18.12.2.3. By Shape

            18.12.2.4. By No. of Wicks

            18.12.2.5. By Sales Channel

    18.13. Romania

        18.13.1. Pricing Analysis

        18.13.2. Market Share Analysis, 2022

            18.13.2.1. By Product Type

            18.13.2.2. By Consumer Orientation

            18.13.2.3. By Shape

            18.13.2.4. By No. of Wicks

            18.13.2.5. By Sales Channel

    18.14. India

        18.14.1. Pricing Analysis

        18.14.2. Market Share Analysis, 2022

            18.14.2.1. By Product Type

            18.14.2.2. By Consumer Orientation

            18.14.2.3. By Shape

            18.14.2.4. By No. of Wicks

            18.14.2.5. By Sales Channel

    18.15. Bangladesh

        18.15.1. Pricing Analysis

        18.15.2. Market Share Analysis, 2022

            18.15.2.1. By Product Type

            18.15.2.2. By Consumer Orientation

            18.15.2.3. By Shape

            18.15.2.4. By No. of Wicks

            18.15.2.5. By Sales Channel

    18.16. Australia

        18.16.1. Pricing Analysis

        18.16.2. Market Share Analysis, 2022

            18.16.2.1. By Product Type

            18.16.2.2. By Consumer Orientation

            18.16.2.3. By Shape

            18.16.2.4. By No. of Wicks

            18.16.2.5. By Sales Channel

    18.17. New Zealand

        18.17.1. Pricing Analysis

        18.17.2. Market Share Analysis, 2022

            18.17.2.1. By Product Type

            18.17.2.2. By Consumer Orientation

            18.17.2.3. By Shape

            18.17.2.4. By No. of Wicks

            18.17.2.5. By Sales Channel

    18.18. China

        18.18.1. Pricing Analysis

        18.18.2. Market Share Analysis, 2022

            18.18.2.1. By Product Type

            18.18.2.2. By Consumer Orientation

            18.18.2.3. By Shape

            18.18.2.4. By No. of Wicks

            18.18.2.5. By Sales Channel

    18.19. Japan

        18.19.1. Pricing Analysis

        18.19.2. Market Share Analysis, 2022

            18.19.2.1. By Product Type

            18.19.2.2. By Consumer Orientation

            18.19.2.3. By Shape

            18.19.2.4. By No. of Wicks

            18.19.2.5. By Sales Channel

    18.20. South Korea

        18.20.1. Pricing Analysis

        18.20.2. Market Share Analysis, 2022

            18.20.2.1. By Product Type

            18.20.2.2. By Consumer Orientation

            18.20.2.3. By Shape

            18.20.2.4. By No. of Wicks

            18.20.2.5. By Sales Channel

    18.21. GCC Countries

        18.21.1. Pricing Analysis

        18.21.2. Market Share Analysis, 2022

            18.21.2.1. By Product Type

            18.21.2.2. By Consumer Orientation

            18.21.2.3. By Shape

            18.21.2.4. By No. of Wicks

            18.21.2.5. By Sales Channel

    18.22. South Africa

        18.22.1. Pricing Analysis

        18.22.2. Market Share Analysis, 2022

            18.22.2.1. By Product Type

            18.22.2.2. By Consumer Orientation

            18.22.2.3. By Shape

            18.22.2.4. By No. of Wicks

            18.22.2.5. By Sales Channel

    18.23. Israel

        18.23.1. Pricing Analysis

        18.23.2. Market Share Analysis, 2022

            18.23.2.1. By Product Type

            18.23.2.2. By Consumer Orientation

            18.23.2.3. By Shape

            18.23.2.4. By No. of Wicks

            18.23.2.5. By Sales Channel

19. Market Structure Analysis

    19.1. Competition Dashboard

    19.2. Competition Benchmarking

    19.3. Market Share Analysis of Top Players

        19.3.1. By Regional

        19.3.2. By Product Type

        19.3.3. By Consumer Orientation

        19.3.4. By Shape

        19.3.5. By No. of Wicks

        19.3.6. By Sales Channel

20. Competition Analysis

    20.1. Competition Deep Dive

        20.1.1. MVP Group International, Inc.

            20.1.1.1. Overview

            20.1.1.2. Product Portfolio

            20.1.1.3. Profitability by Market Segments

            20.1.1.4. Sales Footprint

            20.1.1.5. Strategy Overview

                20.1.1.5.1. Marketing Strategy

                20.1.1.5.2. Product Strategy

                20.1.1.5.3. Channel Strategy

        20.1.2. Newell Brands

            20.1.2.1. Overview

            20.1.2.2. Product Portfolio

            20.1.2.3. Profitability by Market Segments

            20.1.2.4. Sales Footprint

            20.1.2.5. Strategy Overview

                20.1.2.5.1. Marketing Strategy

                20.1.2.5.2. Product Strategy

                20.1.2.5.3. Channel Strategy

        20.1.3. Estee Lauder Companies

            20.1.3.1. Overview

            20.1.3.2. Product Portfolio

            20.1.3.3. Profitability by Market Segments

            20.1.3.4. Sales Footprint

            20.1.3.5. Strategy Overview

                20.1.3.5.1. Marketing Strategy

                20.1.3.5.2. Product Strategy

                20.1.3.5.3. Channel Strategy

        20.1.4. NEST New York

            20.1.4.1. Overview

            20.1.4.2. Product Portfolio

            20.1.4.3. Profitability by Market Segments

            20.1.4.4. Sales Footprint

            20.1.4.5. Strategy Overview

                20.1.4.5.1. Marketing Strategy

                20.1.4.5.2. Product Strategy

                20.1.4.5.3. Channel Strategy

        20.1.5. Thymes, LLC

            20.1.5.1. Overview

            20.1.5.2. Product Portfolio

            20.1.5.3. Profitability by Market Segments

            20.1.5.4. Sales Footprint

            20.1.5.5. Strategy Overview

                20.1.5.5.1. Marketing Strategy

                20.1.5.5.2. Product Strategy

                20.1.5.5.3. Channel Strategy

        20.1.6. L Brands

            20.1.6.1. Overview

            20.1.6.2. Product Portfolio

            20.1.6.3. Profitability by Market Segments

            20.1.6.4. Sales Footprint

            20.1.6.5. Strategy Overview

                20.1.6.5.1. Marketing Strategy

                20.1.6.5.2. Product Strategy

                20.1.6.5.3. Channel Strategy

        20.1.7. Portmeiron Group Plc

            20.1.7.1. Overview

            20.1.7.2. Product Portfolio

            20.1.7.3. Profitability by Market Segments

            20.1.7.4. Sales Footprint

            20.1.7.5. Strategy Overview

                20.1.7.5.1. Marketing Strategy

                20.1.7.5.2. Product Strategy

                20.1.7.5.3. Channel Strategy

        20.1.8. The Yankee Candle Co. Inc.

            20.1.8.1. Overview

            20.1.8.2. Product Portfolio

            20.1.8.3. Profitability by Market Segments

            20.1.8.4. Sales Footprint

            20.1.8.5. Strategy Overview

                20.1.8.5.1. Marketing Strategy

                20.1.8.5.2. Product Strategy

                20.1.8.5.3. Channel Strategy

        20.1.9. The White Barn Candle Co.

            20.1.9.1. Overview

            20.1.9.2. Product Portfolio

            20.1.9.3. Profitability by Market Segments

            20.1.9.4. Sales Footprint

            20.1.9.5. Strategy Overview

                20.1.9.5.1. Marketing Strategy

                20.1.9.5.2. Product Strategy

                20.1.9.5.3. Channel Strategy

        20.1.10. The Village Candle

            20.1.10.1. Overview

            20.1.10.2. Product Portfolio

            20.1.10.3. Profitability by Market Segments

            20.1.10.4. Sales Footprint

            20.1.10.5. Strategy Overview

                20.1.10.5.1. Marketing Strategy

                20.1.10.5.2. Product Strategy

                20.1.10.5.3. Channel Strategy

        20.1.11. Bridgewater Candles

            20.1.11.1. Overview

            20.1.11.2. Product Portfolio

            20.1.11.3. Profitability by Market Segments

            20.1.11.4. Sales Footprint

            20.1.11.5. Strategy Overview

                20.1.11.5.1. Marketing Strategy

                20.1.11.5.2. Product Strategy

                20.1.11.5.3. Channel Strategy

21. Assumptions & Acronyms Used

22. Research Methodology

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