The global scented candle market is estimated to reach USD 3.76 billion in 2023. From 2023 to 2033, the demand for aromatic candles will rise at a healthy CAGR of 4.10%, taking the total market value to USD 5.64 billion by 2033.
Key Market Highlights:
Popularity of Self-care and Wellness Practices Fuels the Scented Candle Market
Post-pandemic, the demand for products offering a soothing and calm experience has experienced a significant surge. This growing trend toward personal care and mental well-being has also benefitted the markets for products like scented candles.
Scented candles are gaining tremendous popularity, especially in urban areas, where people desire mindfulness and relaxation. As people seek ways to unwind and de-stress, it can be confidently projected that the market size for scented candles in the coming years is bound to trace a positive momentum.
With the emergence of wellness programs and the influence of social media influencers promoting mindfulness activities like yoga, meditation, etc., the global Scented Candle Market is likely to foresee a tremendous expansion.
To respond to this demand, key players in the market have come up with pleasant fragrances and soothing flames to cater to the niche consumers of the scented candle market.
| Attributes | Key Statistics |
|---|---|
| Expected Base Year Value (2023) | USD 3.76 billion |
| Anticipated Forecast Value (2033) | USD 5.64 billion |
| Estimated Growth (2023 to 2033) | 4.10% CAGR |
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The Scented Candle Market heavily relies on the changing consumer behaviors and the global market trends of wellness and self-care. Factors such as increasing mental health awareness, the desire for relaxation and stress relief, and the growing interest in creating a soothing home environment all contribute to the demand for scented candles. The market has seen a series of ups and downs in the past few years due to the sudden pandemic and the recessionary economies.
During the pandemic, as the world faced sudden shutdowns, the market for scented candles experienced a massive plunge in supply. The closure of physical retail stores and reduced consumer spending impacted sales. However, as people spent more time at home, the demand for products that could create a comforting and cozy atmosphere increased. Scented candles became famous for individuals seeking to enhance their living spaces and develop a sense of calm during uncertain times.
Online sales and e-commerce platforms played a crucial role in sustaining the market, allowing consumers to purchase scented candles from the safety of their homes conveniently. The pandemic also increased emphasis on self-care and mental well-being, further driving the demand for scented candles in the global market.
| Attributes | Key Statistics |
|---|---|
| Expected Base Year Value (2018) | USD 3.10 billion |
| Anticipated Forecast Value (2022) | USD 3.63 billion |
| Estimated Growth (2018 to 2022) | 4.0% CAGR |
Principal Consultant
Container-based candles are poised to contribute significantly to the Scented Candle Market due to their growing demand and consumer preferences. These candles, also known as jar candles, offer convenience and ease of use. With a pre-contained wax and wick, consumers can light the candle without additional holders or accessories. This convenience factor has made them a preferred choice for many individuals seeking a hassle-free aromatic experience.
| Attributes | Details |
|---|---|
| Product Type | Container-Based |
| Market share | 56.60% |
The demand for container-based scented candles also exhibits a considerable surge as they provide a longer burn time than other types of candles. The enclosed container helps to retain the heat and fragrance, allowing the candle to burn for extended periods. As people increasingly prioritize self-care and seek ways to create a relaxing ambiance at home, scented candles have become a go-to choice. The aromatic candles help create a soothing atmosphere, promoting relaxation and stress relief.
Round-scented candles have emerged as the dominant force in the aromatic candles market due to their unique appeal and growing consumer demand. These candles offer a visually pleasing and symmetrical aesthetic compared to the other shapes. The circular shape adds a touch of elegance and simplicity to any space, making it a popular choice for individuals looking to enhance their home decor.
| Attributes | Details |
|---|---|
| Shape | Round |
| Market share | 56.30% |
Based on shape, the Scented Candle Market is segmented into round, flower, heart, etc., where round-shaped candles dominate the market with a global revenue share of 56.30%. Their demand in the general population can also be attributed to the circular shape allowing for an even distribution of fragrance, ensuring that the scent permeates the room effectively.
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| Countries | CAGR |
|---|---|
| China | 7.80% |
| Japan | 6.20% |
| Singapore | 4.80% |
| Australia | 4.50% |
| Germany | 4.40% |
China is home to one of the leading populations in the world. In the last few years, there has been a notable increase in disposable income among Chinese consumers, leading to a rise in purchasing power. People with more discretionary income are increasingly willing to spend on luxury and lifestyle products, including scented candles. The prevalence of numerous wellness programs and mindfulness activities, like yoga, martial arts, etc., are also significant contributors to the overall market for scented candles in the Chinese landscape.
The China Scented Candle Market is anticipated to exhibit a remarkable expansion with a growth rate of 7.80% from 2023 to 2033.
Aromatherapy, which uses scents to promote physical and emotional well-being, has become increasingly popular in Japan. The demand for scented candles in the Japanese market has been exhibiting notable growth as they play a crucial role in aromatherapy practices, providing a convenient and accessible way to enjoy the benefits of different fragrances. The therapeutic properties of scents, such as lavender for relaxation or citrus for energy, have resonated with Japanese consumers, contributing to the growth of the scented candle market.
The Japan scented candle market is anticipated to exhibit a remarkable expansion with a growth rate of 6.20% from 2023 to 2033.
The rise of e-commerce and online shopping platforms has made scented candles more accessible to consumers in Singapore. With the convenience of online shopping, individuals can easily explore and purchase a wide variety of scented candles from both local and international brands. This has expanded the market reach and allowed a more excellent selection of aromatic candles catering to different preferences and budgets.
The market for scented candles in Singapore is anticipated to exhibit a remarkable expansion, with a growth rate of 6.20% from 2023 to 2033.
The demand for scented candles in Australia is also driven by the growing trend of creating a cozy and inviting home environment. With more people spending time at home, there is a desire to make living spaces more comfortable and enjoyable. Scented candles provide an easy and affordable way to transform the atmosphere, adding a touch of warmth and ambiance to any room.
The market for scented candles in Australia is anticipated to exhibit a remarkable expansion, with a growth rate of 4.50% from 2023 to 2033.
The demand for scented candles in Germany is also driven by the growing trend of hygge, a Danish concept emphasizing coziness and comfort. Hygge has gained popularity in Germany, with people embracing the idea of creating warm and inviting spaces. Scented candles play a significant role in achieving this cozy atmosphere, as their gentle flickering flame and pleasant fragrances contribute to a sense of relaxation and contentment.
The Danish Scented Candle Market is anticipated to exhibit a remarkable expansion with a growth rate of 4.40% from 2023 to 2033.
The competitive landscape of scented candles is still in its nascent stages. There is little penetration of global players in the rural areas of developing and underdeveloped nations. A limited number of international brands with a niche audience makes this market practically untapped and ripe with opportunities for new entrants and innovative local businesses to establish their presence and capture a significant market share.
Recent Developments:
The global Scented Candle Market is expected to reach USD 3.76 billion in 2023.
The Scented Candle Market is anticipated to grow at a rate of 4.10% from 2023 to 2033.
Round-shaped scented candles are the most preferred ones, with a market share of 56.30%.
Container-based scented candles dominate the market with a global share of 56.60%.
The China Scented Candle Market is likely to record a growth of 7.8% till 2033.
1. Executive Summary 2. Market Overview 3. Market Background 4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033 5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product Type 5.1. Container Based Scented Candles 5.2. Pillar Scented Candles 5.3. Others 6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Consumer Orientation 6.1. Male 6.2. Female 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Shape 7.1. Round 7.2. Flower 7.3. Heart 7.4. Oval 7.5. Others 8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By No. of Wicks 8.1. Single Wick 8.2. Multi Wicks 9. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Sales Channel 9.1. Hypermarkets / Supermarkets 9.2. Specialty Stores 9.3. Independent Departmental Stores 9.4. Convenience Stores 9.5. Online Retailers 9.6. Wholesalers & Distributors 10. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region 10.1. North America 10.2. Latin America 10.3. Western Europe 10.4. Eastern Europe 10.5. South Asia and Pacific 10.6. East Asia 10.7. Middle East and Africa 11. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 12. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 13. Western Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 14. Eastern Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 15. South Asia and Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 16. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 17. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 18. Key Countries Market Analysis 19. Market Structure Analysis 20. Competition Analysis 20.1. MVP Group International, Inc. 20.2. Newell Brands 20.3. Estee Lauder Companies 20.4. NEST New York 20.5. Thymes, LLC 20.6. L Brands 20.7. Portmeiron Group Plc 20.8. The Yankee Candle Co. Inc. 20.9. The White Barn Candle Co. 20.10. The Village Candle 20.11. Bridgewater Candles 21. Assumptions & Acronyms Used 22. Research Methodology
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Scented Candle Market
