World market value of saw palmetto market was USD 814.5 million in 2023. Demand for saw palmetto market was triggered due to the growing growth of 4.2% year on year in 2024 and thus the market would be valued at USD 878.8 million in the global market in the year 2025. Sales in the world under forecast period (2025 to 2035) will grow at CAGR of 4.3%, eventually valuing USD 1,338.8 million in the year 2035.
Saw palmetto extract is also highly sought after for its so-called uses in prostate health, body hormonal balance, and anti-inflammatory therapy. Saw palmetto extract as a fruit plant extract supplement of Serenoa repens is possibly one of the best-selling products out there in the market today for dietary supplements.
Drugs, and herbals. Rising prevalence of benign prostatic hyperplasia (BPH) among aging men and rising awareness towards natural drugs for the treatment of prostate are some of the major drivers for enhanced activity in this market.
Consumer demand is moving to Europe and North America-based botanical nutraceuticals to increasingly larger quantities of herbal supplements in growing demand as consumers increasingly replace with more synthetically processed alternatives and their related side effects. Furthermore, higher disposable incomes and sensitivities to the ideology of overall wellness are driving demand for nature-based remedy and herbal extracts like saw palmetto.
Pharma is making significant investments in clinical trials in the assessment of saw palmetto extract efficacy in prostate disease, urinary health, and baldness prevention. This has in turn increased usage in men's wellness supplements and anti-aging supplements and hair supplements.
Geographically, North America is the most appropriate market for saw palmetto extract because of the presence of large nutraceutical companies and a well-developed dietary supplement market. The Asia-Pacific region also has a potential to witness growing demand because of herbal and traditional medicine-based product popularity.
| Attributes | Description |
|---|---|
| Estimated Global Saw Palmetto Market Size (2025E) | USD 878.8 million |
| Projected Global Saw Palmetto Market Value (2035F) | USD 1,338.8 million |
| Value-based CAGR (2025 to 2035) | 4.3% |
Increased focus on men's health and wellbeing, herbalism, and natural supplements is going to keep propelling the saw palmetto industry. The trendiest form of capsules, liquid extracts, and powdered form is desired by businesses to take advantage of growing demand for easy consumption of supplements.
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The following table indicates comparative half-year variance analysis of CAGR between base year (2024) and present year (2025) in world saw palmetto market. Comparison identifies unplanned variation in performance and brings realization trend of revenues now, thus informing stakeholders about better growth curve for the year. H1 = January to June. H2 = July to December.
| Particular | Value CAGR |
|---|---|
| H1 (2024 to 2034) | 3.9% |
| H2 (2024 to 2034) | 4.1% |
| H1 (2025 to 2035) | 4.2% |
| H2 (2025 to 2035) | 4.3% |
2025 to 2035, the first half of the decade (H1) the company will expand at 4.2% CAGR, then slightly higher rate of 4.3% CAGR, the second half (H2) of the decade. Starting from the beginning of the next decade, H1 2025 to H2 2035, the CAGR will increase step by step. Industry registered a 30 BPS growth in H1 2025 while business recorded a 20 BPS advancement in the last review in H2 2025.
With continuing product development, growing expenditure on men's wellness and herb supplements, and consumer preferences shifting to naturals, the saw palmetto market will expand forcefully over the decade ahead.
As more scientific research confirms its applications for therapy and with greater consumer knowledge, companies will merge to manufacture standardised extracts to benefit from growing interest in prostate wellness and prostate health-inspired products.
Big names in the nutraceutical, pharmaceutical and dietary supplement industry rise above the competition within Tier 1 with impressive revenues and geographical reach, and credibility. These companies invest heavily in clinical research, standardized extraction processes, and advertising, often touting the effectiveness of their Saw Palmetto extracts on men's health, such as prostate health and hair loss supplements.
A significant player is Valensa International, whose branded USPlus® Saw Palmetto extract is popular due to its high purity and standardized quality. A second Tier 1 contender is Nature’s Way, which through a global retail reach touted in saw palmetto supplement form factor options, has solid branding and consumer trust. These companies leverage GMP-certified facilities, global distribution partnerships and product portfolios that combine saw palmetto with synergistic herbal and wellness ingredients.
Tier 2: Moderate revenue, solid in specific regional markets or product niches An example of a company that contains saw palmetto extract is NOW Foods, which is a quality, inexpensive line of supplements found primarily in North America and Europe.
Another is Gaia Herbs, which has built a loyal following for its organic and sustainably sourced supplements, including its saw palmetto in liquid phyto-capsules and tinctures. Instead, these companies often compete by differentiating based on sourcing (e.g. organic, wildcrafted), formulation (e.g. multi-herbal blends) and customer education, especially around transparency and traceability.
Tier 3 includes emerging and small players, often with limited distribution as they expand direct-to-consumer through e-commerce and wellness-oriented retailers. Other examples would be Herbal Secrets and Sundown Naturals that provide value-oriented saw palmetto products which are sold predominantly through online channels.
Moreover, small-scale manufacturers of herbal products, especially based out of India and China, provide saw palmetto extracts in bulk for business-to-business, and private label distribution, globally. These companies tend to emphasize low price, internet advertising, and niche appeal, specifically men’s wellness or natural hair care supplements.
Surge in Demand for Natural Hair Loss Remedies
Shift: Acknowledgement that androgenic alopecia is serious and side effects for synthetic treatments like finasteride are driving consumers to natural DHT blockers such as saw palmetto. The demand comes from men aged between 30-55 in North America, parts of Europe and select Asia-Pacific countries.
The market growth is also the result of amplified conversations regarding natural hair care alternatives due to social media platforms and men's grooming blogs. Internet forums and message boards, including Reddit’s r/HaircareScience and r/tressless, are rife with threads touting saw palmetto as a possible natural solution.
Strategic Response: The United States-based company Hims & Hers Health added saw palmetto to its array of hair care supplements, with a 12 percent increase in recurring subscriptions. They’ve now introduced a dedicated “Men’s Hair Health” shelf at Holland & Barrett in the UK, where saw palmetto capsules have boosted sales by 15 percent.
In South Korea, LG Household launched a men’s scalp serum containing saw palmetto that found favor among urban millennials. Additionally, the visibility of saw palmetto solutions has been boosted by digging marketing campaigns with influencers, coupled with a focus on dermatologists to increase its representation and target a younger demographic to drive product trial rates.
An inclusion in prostate health supplements
Shift: Benign prostatic hyperplasia (BPH) is an established urologic condition among the male population, which leads towards increasing awareness regarding the benefits of lifestyle management in BPH that creates the opportunity for non-prescription prostate support products especially among aging male population groups in USA, Canada, Germany, and Japan.
Saw palmetto appears continually in medical journals and health blogs alike, which purport to lend a scientific underpinning to consumer fears over inflammation. At the same time, skyrocketing health care costs and increasing interest in preventive wellness are shifting preferences toward natural solutions.
Strategic Response: NOW Foods in the USA reformulated its best-selling Prostate Support Complex to include increased levels of standardized saw palmetto extract, resulting in a 9% boost in sales via Amazon. German Doppelherz introduced a softgel that combines the support of sawpalmetto with pumpkin seed oil for dual action in one and secured shelf tree in 500+ pharmacies.
DHC - a popular Japanese brand - offered saw palmetto-based men's health supplement to enter functional food market. Moreover, their partnerships with urology clinics and health insurance wellness programs have significantly boosted consumer confidence in the product, leading to greater adoption of the product.
The Applications Are Piling Up: Women’s Wellness &Hormonal Balance
Shift: While it may draw on a history of use mainly among men, saw palmetto is forging new pathways in women's health, targeting symptoms of PCOS, such as hormonal acne and hirsutism, particularly among consumers throughout North America and Europe.
Online health influencers and functional medicine practitioners have driven this niche but growing market. Just as women are more inclined to seek out alternative medicine that tends to not have side effects, genetic research showed that saw palmetto can have an effect on androgen levels, and that makes it attractive for use in women. It’s a trend driven as much by wellness blogs, YouTube’s health nerds and TikTok-like short-form content teaching the younger generation about hormonal health.
Strategic Response: USA HUM Nutrition released women-oriented hormonal balance capsule with saw palmetto and zinc and reported an 18% sale growth in 4th Quarter. The UK supplement company Wild Nutrition, for example, offers a PCOS support formula that contains saw palmetto, which can also be found at online wellness portals.
Saw palmetto was introduced in Canadian brand CanPrev's women’s line, targeting the naturopathic clinic and health food stores. These programs typically cite saw palmetto as a main infraction, and collaborate with gynecologists and wellness coaches to provide a more holistic approach.
Sustainability in Functional Beverages and Nutraceutical Gummies
Shift: Consumers seek out new delivery formats for daily wellness routines: Think saw palmetto in functional drinks, teas and gummies. It is well known across North America and is being seen in Europe. The convenience and flavor also help drive demand, with many consumers favoring portable consumption formats that can be incorporated into their daily routines without hassle.
Additionally, younger consumers are flocking to fun, flavorful and Instagrammable health products, so brands are embracing fun vehicles that are literally that: saw-palmetto-infused items that are as aesthetic as they are practical.
Strategic Response: Goli Nutrition, an American brand, launched a men’s health gummy featuring saw palmetto and lycopene which received rave reviews and penetrated CVS retail doors. The company, which introduced the saw palmetto-blended herbal tea for men’s health in Germany, marketed its tea via social media campaigns.
In search of something that tasted good, Canadian startup Blume created a saw palmetto and adaptogen-infused good-for-you beverage mix that appeals to health-conscious millennials. In order to break through the noise, brands are leveraging augmented reality (AR) packaging and gamification elements to increase consumer engagement and brand affinity.
Emphasis on Sustainable and Traceable Sourcing
Shift: Sustainability-minded consumers are looking for sustainably harvested saw palmetto - though this may be of concern, particularly in fragile ecosystems, such as Florida, where saw palmetto is native and overharvesting is possible. In Europe and North America, there is a high demand for traceable and ethically sourced ingredients.
And NGOs and environment-related watchdog groups are raising their voices about biodiversity loss and habitat destruction, affecting consumers’ purchasing behavior. Certifications such as FairWild and organic certification are more and more impacting on the consumer’s purchasing behaviour.
Strategic Response: Gaia Herbs USA partnered with local growers to offer certified sustainably harvested saw palmetto with full traceability via QR codes. In France Arkopharma has a saw palmetto line bearing a "green sourcing” label, and sales are up 8%.
Italian supplier Indena has put money into responsible harvesting initiatives and transparency reports, serving firm B2 B with premium wellness manufacturers. Such schemes are accompanied by educational campaigns designed to inform consumers of the environmental benefits, thus adding brand credibility and consumer trust.
The following table shows the estimated growth rates of the top five territories. These markets are set to experience high consumption through 2035.
| Countries | CAGR, 2025 to 2035 |
|---|---|
| USA | 4.1% |
| Germany | 4.5% |
| China | 4.2% |
| Japan | 4.0% |
| India | 4.6% |
Consumer Insight: Saw palmetto sales in the USA are on the upswing, as more consumers discover prostate health and natural wellness alternatives. Saw palmetto extract is a common ingredient in dietary supplements that encourage a healthy urinary function and alleviate symptoms of benign prostatic hyperplasia (BPH).
Combined with the surge in demand for herbal and plant-based ingredients in products designed for men's health have boded well for the market. The increasing reach of e-commerce and retail distribution channels has made saw palmetto supplements more accessible to a wider population.
Germany has a long history with herbal medicine, and saw palmetto is a common feature in natural prostate health products. The rigorous regulatory structure in the country guarantees high-quality herbal formulations, instilling confidence in customers.
Moreover, the growing aging population and the growing awareness towards preventive healthcare are some of the factors fueling the growth of market for saw palmetto-based products. Furthermore, Germany’s strong pharmaceutical and nutraceutical industries drive high rates of adoption of this botanical extract as well.
Saw palmetto was also seeing increased demand from China, which has been shifting its focus toward herbal medicine and functional health supplements. The plant-based market around prostate health and urinary tract support using active ingredients such as saw palmetto, continues to expand as more consumers look for natural alternatives.
A growing interest in traditional Chinese medicine (TCM) and the incorporation of Western herbal supplements into contemporary health routines have also contributed to the market's growth. Furthermore, the presence of saw palmetto-based products has been made prevalent by China’s booming e-commerce business.
The steady demand for saw palmetto has also been attributed to Japan’s health-conscious population and its preference for natural remedies. Interest in herbal supplements has also been fueled by the country’s increasingly elderly male population, which is more vulnerable to prostate health problems.
Saw palmetto is more and more part of functional foods and nutraceuticals targeted at men’s health. Moreover, strict quality standards in Japan guarantee the production of premium herbal extracts, promoting consumer trust and market expansion.
India's robust heritage of herbal medicine and Ayurveda has opened doors for saw palmetto in the natural health products domain. As men's wellness and preventive healthcare continues to take hold, saw palmetto supplements have gained popularity.
Points Mentioned in this Brief: Why is there an increased consumer spending on dietary supplements? Growing middle-class population and growing disposable income. Additionally, the expanding e-commerce sector in India has enabled wider distribution and accessibility of saw palmetto-based products, thereby contributing to the market growth.
| Segment | Value Share (2025) |
|---|---|
| By Nature | 55% |
The market is categorized into organic and conventional, as both are widely consumed by consumers as well as industries. The Organic segment is witnessing a stable growth owing to the growing demand for natural and non-chemical-based supplements, herbal medicine, and personal care products.
Increasing awareness regarding sustainability and the clean-label products among consumers coupled with increasing demand for environmentally friendly sourcing is expected to offer unquestionable growth opportunities for organic saw palmetto extracts.
Saw palmetto is predominantly used among dietary supplements and herbal medicines, extensively utilized in prostate health supplements, hormonal balance products, and hair loss treatments in medicine making the dietary supplement and herbal medicine industry the largest consumer of organic saw palmetto.
While organic certification processes and increased production costs may result in higher priced products, some markets have proven to be more accommodating than others. Overall, organic certification processes and higher production costs can lead to premium pricing, limiting accessibility in certain markets.
With the Conventional segment still holding top spot in the market, attributed to its cost-effectiveness and wide availability. Common use of saw palmetto in herbal medicine, pharmaceutical preparations and personal care products. It is still a popular method of choice for bulk manufacture of dietary supplements, non-prescription herbal preparations and cosmetic formulations.
Furthermore, pharmaceutical and nutraceutical firms depend on standard saw palmetto extracts for the production of prostate health supplements and hormonal support products at economical prices. Though a segment of consumers leans toward organic options, the cheaper cost and availability of conventional saw palmetto products continue to drive market demand.
| Segment | Value Share (2025) |
|---|---|
| By End Use | 45% |
The market for saw palmetto may be classified as dietary supplements, herbal medicine, cosmetics and personal care products, and others, based on application. The Dietary Supplements segment accounts for a substantial share of the market and is expected to dominate due to the increasing awareness regarding men’s health, prostate health, and hormonal balance.
Saw palmetto is a well-known supplement that helps to promote urinary health, reduce benign prostatic hyperplasia (BPH), and help to balance testosterone. Hence it is a major constituent of nutraceuticals preparations, health supplements and prostate health products. An aging male population, combined with increasing demand for natural health alternatives, is expected to contribute to the continued growth of this segment.
The Herbal Medicine segment is expected to grow owing to the historical application of saw palmetto in alternative and natural medicines. It is frequently used in homeopathic remedies, herbal tinctures, and botanical medicine blends.
Saw palmetto has anti-inflammatory and hormone-regulating properties and is widely used in alternative therapies to support reproductive health, urinary disorders, and immune functions. It also increasing demand in this segment, because of growing popularity for holistic medicine, plant-based remedies, and a healthier lifestyle.
Saw palmetto extract is often used in anti-aging creams, hair growth serums, and scalp treatments. It also has anti-inflammatory and sebum-regulating properties, which is why it’s a popular addition in acne treatments, facial cleansers and men’s grooming products.
The Saw Palmetto Market at a global and regional level The Saw Palmetto Market is highly competitive. Led by these companies, however, they are all competing for consumer preference by offering a variety of saw palmetto supplements, extracts, and blends to meet the growing consumer demand for natural products for prostate health, hair loss and urinary tract conditions.
Competitors are introducing high-potency, clinical trial-tested formulations to attract health-conscious consumers and strengthen their market positions. Manufacturers are investing in enhancements in product quality and packaging in order to stay relevant. To avoid variations in fatty acid content and increase potency and efficacy, companies have launched their standardized extracts.
In addition, vegetarian capsules, soft gels, and liquid formulations are being launched to improve the convenience for consumers for this dietary supplement and to accommodate diversity preferences. Environmental and resealable packaging is also becoming popular among environmentally driven customers.
For instance
The global saw palmetto market is projected to grow at a CAGR of 4.3% during the forecast period.
The market is estimated to reach approximately USD 1,338.8 million by 2035.
The dietary supplements segment is expected to witness the fastest growth due to increasing use of saw palmetto in prostate health supplements and men’s wellness products.
Key growth drivers include rising awareness of natural remedies for prostate health, increasing demand for herbal supplements, and expanding applications in pharmaceuticals and nutraceuticals.
Leading companies in the market include Nature's Way, Himalaya Herbal Healthcare, Goodcare Nutraceuticals, Monterey Bay Spice Company, & MTC Industries Inc.
Market segmented into Dry and Partially Dry.
Market segmented into Whole and Powder.
Market segmented into Organic and Conventional.
Market segmented into Dietary Supplements, Herbal Medicine, and Cosmetics and Personal Care Products.
Market segmented into Direct Sales Channel/B2B and Indirect Sales Channel/B2C. Indirect Sales Channel further segmented into Traditional Grocery Stores, Specialty Stores, and Online Retail.
Market segmented into North America, Latin America, Europe, Asia Pacific, and the Middle East & Africa (MEA).
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Saw Palmetto Market
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