The global satellite modem market demand is anticipated to rise at a CAGR of 15.4% through 2032. The market revenue is likely to be valued at US$ 450 Million in 2022 and exhibit a revenue growth of US$ 1,890 Million by 2032.
Technological advancements in the manufacturing of next-generation smartphones, advancements in the infrastructures, and integration of technology with the existing on-premise applications to cloud networks are expected to promote satellite modem market growth. However, the latency issue with satellite modems can delay the tasks of several users, which is likely to hinder the demand for satellite modems.
Report Attribute | Details |
---|---|
Satellite Modem Market Value (2022) | US$ 450 Million |
Satellite Modem Market Anticipated Value (2032) | US$ 1,890 Million |
Satellite Modem Projected Growth Rate (2032) | 15.4% |
Increasing demand for communications development from consumers and richer data transmission is expected to surge the demand for satellite modems. Various manufacturers are designing high-speed satellite modems. This is expected to be 10-30 times faster than traditional dial-up.
Achieving seamless and error-free data and video connection requires satellite modems from MCPC to connect to IP networks. Moreover, the trend of digitization in the Internet of Things (IoT) solutions is growing in popularity. In addition, high-throughput satellites (HTS) are coupled with the increasing demand for high-speed data communication. These are expected to drive the growth of the market globally majorly.
Communication system quality and aiding data security are improved owing to infinite employee mobility, reliable phone service, and a powerful end-to-end unified communications system. These are huge benefits provided by IP-trunking through the adoption of a satellite modem.
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There is an increasing requirement from various verticals for high-speed data communication and solutions for vehicle tracking, asset monitoring, and fleet management. This is likely to expand the market size.
High-speed network communication solutions across military, defense, enterprise, and government sectors are expected to promote market growth. In addition, the sales of satellite modems are expected to surge owing to the growing popularity of the internet, digital communication, high-speed data transfer, and global transfer. The satellite modem has widespread usage in the telecommunication industry for a secured high-speed connection. Mobile and telecom operators further deploy satellite modems owing to their efficiency despite uncertain weather conditions.
Network outages along the infrastructure due to terrestrial networks, such as cable or DSL, can be avoided by adopting a satellite modem. A complete satellite network works independently of terrestrial infrastructure and maintains prolonged connectivity. The cost efficiency of satellite modems is favorable during the lack of terrestrial connectivity. Likewise, the deployment and installation of satellite antennas require minimal duration.
The rise in demand for high bandwidth applications is unable to be met by enterprises. This is expected to hinder the sales of satellite modems. Furthermore, ambiguity in the regulatory framework governing satellite communications techniques and standards poses a major challenge for satellite operators.
Small satellite operators unfamiliar with the L, S, C, Ku, and Ka bands associated with satellite internet, face difficulties in manufacturing satellite modems for different countries or regions, incorporated with all the standards and communication protocols. Moreover, national authorities fail to provide a harmonized approach to licensing and frequency authorizations, further curbing the market growth.
The lack of international regulations on communication standards and common protocols for satellite internet is likely to hamper the demand for satellite modems. Additionally, cybersecurity breaches have increased across the globe due to the advent of technology and the implementation of 5G networks. This negatively impacts the market.
Key market players implementing plans to build satellite constellations using smaller satellites present a productive opportunity for the satellite modem market share. Further growth opportunities in the satellite modem market are attributed to the rising demand for connected healthcare devices, home devices, and connected automobiles.
The market is expected to witness significant growth through mobile technologies being paired with satellites, as well as the advent of the Internet of Things (IoT) in satellite communications. Moreover, mergers and acquisitions amongst key players further contribute to market growth.
MCPC's modern technology significantly contributes to the market growth owing to its ability to deliver finer broadband internet services and high data rate capacity. Likewise, SOTM terminals deployed in business applications additionally expand the market size.
North America is the leading satellite modem market, with a significant revenue of 34.3%. This is due to video and voice communications in military applications requiring critical decisions, which is increasing the demand for satellite communication.
Other major industries, such as oil & gas, military & defense, marine, etc., requiring voice, video, and data communication for critical and effective decision-making surge the market growth. In addition to this, the technological developments of major satellite launching enterprises, such as SpaceX and NASA, further contribute to market progress.
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The Asia Pacific is expected to showcase significant growth in the satellite modem market. This is on account of developing telecom connectivity, satellite-based backhauling, and 4G rollout in this region.
With the growth of Long-Term Evolution (LTE) technology in various Asian countries, along with the growth of broadband services in rural areas, satellite services to increase customer base are increasing in demand.
High-speed network communication is a growing requirement in every sector. There are a lot of criteria regarding the features of satellite modems that manufacturers have to keep in mind to cater to every consumer need. This includes better streaming services, capabilities for multiple device usage, the ability to withstand extreme weather conditions, etc.
By virtue of technological developments, these attributes can gradually be met. Naturally, start-up companies are implementing existing features of satellite internet with newer innovations to stand out in the market and improve the credibility of satellite modems.
Several start-up companies such as Gravity Internet, Numerisat, GalaxySpace, Swarm Engineers, Orbitare, LeoLabs, Akash Systems, Cesium Astro, etc. are administering various strategies such as 4x high-speed satellite internet, eco-friendly satellite internet, satellite constellation, IoT satellite connectivity, nanosatellites, etc. These will contribute significantly to the satellite modem market growth.
The satellites are deployed in various industries, including agri-tech, maritime, energy, and ground transportation. These industries require faster upload speeds and seamless file sharing and backups. The ability to resist the change in weather patterns is also significantly in demand. Hence, several key players in the satellite modem market share are conducting research and development activities to initiate continuous innovations and meet these requirements.
Key market players of the satellite modem market:
Some of the recent developments in the satellite modem market are:
Report Attribute | Details |
---|---|
Growth Rate | CAGR of 15.4% from 2022 to 2032 |
The base year for estimation | 2021 |
Historical data | 2016 to 2021 |
Forecast period | 2022 to 2032 |
Quantitative units | Revenue in USD million and CAGR from 2022 to 2032 |
Report Coverage | Revenue forecast, volume forecast, company ranking, competitive landscape, growth factors, and trends, Pricing Analysis |
Segments Covered | Data Rate, Application, End User, and Region. |
Regional scope | North America; Western Europe, Eastern Europe, Middle East, Africa, ASEAN, South Asia, Rest of Asia, Australia, and New Zealand |
Country scope | United States of America; Canada; Mexico; Germany; United Kingdom; France; Italy; Spain; Russia; Belgium; Poland; Czech Republic; China; India; Japan; Australia; Brazil; Argentina; Colombia; Saudi Arabia; UAE; Iran; South Africa |
Key companies profiled | ORBCOMM INC., ViaSat Inc., Gilat Satellite Networks Ltd., Newtec Cy N.V., Teledyne Paradise Datacom, Comtech EF Data Corporation, WORK Microwave GmbH, ST Engineering, Teledyne Technologies, NOVELSAT, Hughes Network Systems, ND SATCOM, SatixFy, Ayecka Communication Systems Ltd., Amplus Communication Pvt. Ltd., Iridium Communications Inc., C-DOT, Thuraya Telecommunications Company, VT iDirect Inc., Singapore Technologies Engineering Ltd., Newtec CY N.V., Advantech Wireless, Rohde & Schwarz Inradios Gmbh, Satcom Resources, Satexpander, Datum Systems Inc. |
Customization scope | Free report customization (equivalent to up to 8 analysts' working days) with purchase. Addition or alteration to country, regional & segment scope. |
Pricing and purchase options | Avail customized purchase options to meet your exact research needs. |
The satellite modem market is anticipated to accumulate a CAGR of 15.4% during the forecast period.
An increasing requirement from various verticals for high-speed internet/data communication.
By 2032, the market is likely to grow to a revenue of US$ 1,890 Million.
1. Executive Summary | Satellite Modem Market
1.1. Global Market Outlook
1.2. Demand-side Trends
1.3. Supply-side Trends
1.4. Technology Roadmap Analysis
1.5. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
3. Market Background
3.1. Market Dynamics
3.1.1. Drivers
3.1.2. Restraints
3.1.3. Opportunity
3.1.4. Trends
3.2. Scenario Forecast
3.2.1. Demand in Optimistic Scenario
3.2.2. Demand in Likely Scenario
3.2.3. Demand in Conservative Scenario
3.3. Opportunity Map Analysis
3.4. Product Life Cycle Analysis
3.5. Supply Chain Analysis
3.5.1. Supply Side Participants and Their Roles
3.5.1.1. Producers
3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)
3.5.1.3. Wholesalers and Distributors
3.5.2. Value Added and Value Created at Node in the Supply Chain
3.5.3. List of Raw Material Suppliers
3.5.4. List of Existing and Potential Buyers
3.6. Investment Feasibility Matrix
3.7. Value Chain Analysis
3.7.1. Profit Margin Analysis
3.7.2. Wholesalers and Distributors
3.7.3. Retailers
3.8. PESTLE and Porter’s Analysis
3.9. Regulatory Landscape
3.9.1. By Key Regions
3.9.2. By Key Countries
3.10. Regional Parent Market Outlook
3.11. Production and Consumption Statistics
3.12. Import and Export Statistics
4. Global Market Analysis 2017 to 2021 and Forecast, 2022 to 2032
4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2017 to 2021
4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2022 to 2032
4.2.1. Y-o-Y Growth Trend Analysis
4.2.2. Absolute Opportunity Analysis
5. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Data Rate
5.1. Introduction / Key Findings
5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Data Rate, 2017 to 2021
5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Data Rate, 2022 to 2032
5.3.1. High-speed Data Rate Modem
5.3.2. Mid-range Data Rate Modem
5.3.3. Entry-Level Data Rate Modem
5.4. Y-o-Y Growth Trend Analysis By Data Rate, 2017 to 2021
5.5. Absolute Opportunity Analysis By Data Rate, 2022 to 2032
6. Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Application
6.1. IGlobal Introduction / Key Findings
6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Application, 2017 to 2021
6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Application, 2022 to 2032
6.3.1. Mobile & Backhaul
6.3.2. Offshore Communications
6.3.3. Tracking and Monitoring
6.3.4. IP Trunking
6.4. Y-o-Y Growth Trend Analysis By Application, 2017 to 2021
6.5. Absolute Opportunity Analysis By Application, 2022 to 2032
7. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By End User
7.1. Introduction / Key Findings
7.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By End User, 2017 to 2021
7.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By End User, 2022 to 2032
7.3.1. Telecommunication
7.3.2. Marine
7.3.3. Military and Defence
7.3.4. Transportation & Logistics
7.3.5. Energy & Utilities
7.3.6. Mining
7.3.7. Oil & Gas
7.3.8. Others
7.4. Y-o-Y Growth Trend Analysis By End User, 2017 to 2021
7.5. Absolute Opportunity Analysis By End User, 2022 to 2032
8. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Region
8.1. Introduction
8.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Region, 2017 to 2021
8.3. Current Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Region, 2022 to 2032
8.3.1. North America
8.3.2. Latin America
8.3.3. Europe
8.3.4. Asia Pacific
8.3.5. Middle East and Africa
8.4. Market Attractiveness Analysis By Region
9. North America Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
9.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2017 to 2021
9.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2022 to 2032
9.2.1. By Country
9.2.1.1. United States of America
9.2.1.2. Canada
9.2.2. By Data Rate
9.2.3. By Application
9.2.4. By End User
9.3. Market Attractiveness Analysis
9.3.1. By Country
9.3.2. By Data Rate
9.3.3. By Application
9.3.4. By End User
9.4. Key Takeaways
10. Latin America Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
10.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2017 to 2021
10.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2022 to 2032
10.2.1. By Country
10.2.1.1. Brazil
10.2.1.2. Mexico
10.2.1.3. Rest of Latin America
10.2.2. By Data Rate
10.2.3. By Application
10.2.4. By End User
10.3. Market Attractiveness Analysis
10.3.1. By Country
10.3.2. By Data Rate
10.3.3. By Application
10.3.4. By End User
10.4. Key Takeaways
11. Europe Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
11.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2017 to 2021
11.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2022 to 2032
11.2.1. By Country
11.2.1.1. Germany
11.2.1.2. United Kingdom
11.2.1.3. France
11.2.1.4. Spain
11.2.1.5. Italy
11.2.1.6. Rest of Europe
11.2.2. By Data Rate
11.2.3. By Application
11.2.4. By End User
11.3. Market Attractiveness Analysis
11.3.1. By Country
11.3.2. By Data Rate
11.3.3. By Application
11.3.4. By End User
11.4. Key Takeaways
12. Asia Pacific Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
12.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2017 to 2021
12.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2022 to 2032
12.2.1. By Country
12.2.1.1. China
12.2.1.2. Japan
12.2.1.3. South Korea
12.2.1.4. Malaysia
12.2.1.5. Singapore
12.2.1.6. Australia
12.2.1.7. New Zealand
12.2.1.8. Rest of Asia-Pacific (APAC)
12.2.2. By Data Rate
12.2.3. By Application
12.2.4. By End User
12.3. Market Attractiveness Analysis
12.3.1. By Country
12.3.2. By Data Rate
12.3.3. By Application
12.3.4. By End User
12.4. Key Takeaways
13. Middle East and Africa Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
13.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2017 to 2021
13.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2022 to 2032
13.2.1. By Country
13.2.1.1. GCC Countries
13.2.1.2. South Africa
13.2.1.3. Israel
13.2.1.4. Rest of Middle East and Africa
13.2.2. By Data Rate
13.2.3. By Application
13.2.4. By End User
13.3. Market Attractiveness Analysis
13.3.1. By Country
13.3.2. By Data Rate
13.3.3. By Application
13.3.4. By End User
13.4. Key Takeaways
14. Key Countries Market Analysis
14.1. United States of America
14.1.1. Pricing Analysis
14.1.2. Market Share Analysis, 2021
14.1.2.1. By Data Rate
14.1.2.2. By Application
14.1.2.3. By End User
14.2. Canada
14.2.1. Pricing Analysis
14.2.2. Market Share Analysis, 2021
14.2.2.1. By Data Rate
14.2.2.2. By Application
14.2.2.3. By End User
14.3. Brazil
14.3.1. Pricing Analysis
14.3.2. Market Share Analysis, 2021
14.3.2.1. By Data Rate
14.3.2.2. By Application
14.3.2.3. By End User
14.4. Mexico
14.4.1. Pricing Analysis
14.4.2. Market Share Analysis, 2021
14.4.2.1. By Data Rate
14.4.2.2. By Application
14.4.2.3. By End User
14.5. Germany
14.5.1. Pricing Analysis
14.5.2. Market Share Analysis, 2021
14.5.2.1. By Data Rate
14.5.2.2. By Application
14.5.2.3. By End User
14.6. United Kingdom
14.6.1. Pricing Analysis
14.6.2. Market Share Analysis, 2021
14.6.2.1. By Data Rate
14.6.2.2. By Application
14.6.2.3. By End User
14.7. France
14.7.1. Pricing Analysis
14.7.2. Market Share Analysis, 2021
14.7.2.1. By Data Rate
14.7.2.2. By Application
14.7.2.3. By End User
14.8. Spain
14.8.1. Pricing Analysis
14.8.2. Market Share Analysis, 2021
14.8.2.1. By Data Rate
14.8.2.2. By Application
14.8.2.3. By End User
14.9. Italy
14.9.1. Pricing Analysis
14.9.2. Market Share Analysis, 2021
14.9.2.1. By Data Rate
14.9.2.2. By Application
14.9.2.3. By End User
14.10. China
14.10.1. Pricing Analysis
14.10.2. Market Share Analysis, 2021
14.10.2.1. By Data Rate
14.10.2.2. By Application
14.10.2.3. By End User
14.11. Japan
14.11.1. Pricing Analysis
14.11.2. Market Share Analysis, 2021
14.11.2.1. By Data Rate
14.11.2.2. By Application
14.11.2.3. By End User
14.12. South Korea
14.12.1. Pricing Analysis
14.12.2. Market Share Analysis, 2021
14.12.2.1. By Data Rate
14.12.2.2. By Application
14.12.2.3. By End User
14.13. Malaysia
14.13.1. Pricing Analysis
14.13.2. Market Share Analysis, 2021
14.13.2.1. By Data Rate
14.13.2.2. By Application
14.13.2.3. By End User
14.14. Singapore
14.14.1. Pricing Analysis
14.14.2. Market Share Analysis, 2021
14.14.2.1. By Data Rate
14.14.2.2. By Application
14.14.2.3. By End User
14.15. Australia
14.15.1. Pricing Analysis
14.15.2. Market Share Analysis, 2021
14.15.2.1. By Data Rate
14.15.2.2. By Application
14.15.2.3. By End User
14.16. New Zealand
14.16.1. Pricing Analysis
14.16.2. Market Share Analysis, 2021
14.16.2.1. By Data Rate
14.16.2.2. By Application
14.16.2.3. By End User
14.17. GCC Countries
14.17.1. Pricing Analysis
14.17.2. Market Share Analysis, 2021
14.17.2.1. By Data Rate
14.17.2.2. By Application
14.17.2.3. By End User
14.18. South Africa
14.18.1. Pricing Analysis
14.18.2. Market Share Analysis, 2021
14.18.2.1. By Data Rate
14.18.2.2. By Application
14.18.2.3. By End User
14.19. Israel
14.19.1. Pricing Analysis
14.19.2. Market Share Analysis, 2021
14.19.2.1. By Data Rate
14.19.2.2. By Application
14.19.2.3. By End User
15. Market Structure Analysis
15.1. Competition Dashboard
15.2. Competition Benchmarking
15.3. Market Share Analysis of Top Players
15.3.1. By Regional
15.3.2. By Data Rate
15.3.3. By Application
15.3.4. By End User
16. Competition Analysis
16.1. Competition Deep Dive
16.1.1. ORBCOMM INC.
16.1.1.1. Overview
16.1.1.2. Product Portfolio
16.1.1.3. Profitability by Market Segments
16.1.1.4. Sales Footprint
16.1.1.5. Strategy Overview
16.1.1.5.1. Marketing Strategy
16.1.1.5.2. Product Strategy
16.1.1.5.3. Channel Strategy
16.1.2. ViaSat Inc.
16.1.2.1. Overview
16.1.2.2. Product Portfolio
16.1.2.3. Profitability by Market Segments
16.1.2.4. Sales Footprint
16.1.2.5. Strategy Overview
16.1.2.5.1. Marketing Strategy
16.1.2.5.2. Product Strategy
16.1.2.5.3. Channel Strategy
16.1.3. Gilat Satellite Networks Ltd
16.1.3.1. Overview
16.1.3.2. Product Portfolio
16.1.3.3. Profitability by Market Segments
16.1.3.4. Sales Footprint
16.1.3.5. Strategy Overview
16.1.3.5.1. Marketing Strategy
16.1.3.5.2. Product Strategy
16.1.3.5.3. Channel Strategy
16.1.4. SatixFy
16.1.4.1. Overview
16.1.4.2. Product Portfolio
16.1.4.3. Profitability by Market Segments
16.1.4.4. Sales Footprint
16.1.4.5. Strategy Overview
16.1.4.5.1. Marketing Strategy
16.1.4.5.2. Product Strategy
16.1.4.5.3. Channel Strategy
16.1.5. Datum Systems Inc.
16.1.5.1. Overview
16.1.5.2. Product Portfolio
16.1.5.3. Profitability by Market Segments
16.1.5.4. Sales Footprint
16.1.5.5. Strategy Overview
16.1.5.5.1. Marketing Strategy
16.1.5.5.2. Product Strategy
16.1.5.5.3. Channel Strategy
16.1.6. Teledyne Paradise Datacom
16.1.6.1. Overview
16.1.6.2. Product Portfolio
16.1.6.3. Profitability by Market Segments
16.1.6.4. Sales Footprint
16.1.6.5. Strategy Overview
16.1.6.5.1. Marketing Strategy
16.1.6.5.2. Product Strategy
16.1.6.5.3. Channel Strategy
16.1.7. Comtech EF Data Corporation
16.1.7.1. Overview
16.1.7.2. Product Portfolio
16.1.7.3. Profitability by Market Segments
16.1.7.4. Sales Footprint
16.1.7.5. Strategy Overview
16.1.7.5.1. Marketing Strategy
16.1.7.5.2. Product Strategy
16.1.7.5.3. Channel Strategy
16.1.8. Advantech Wireless
16.1.8.1. Overview
16.1.8.2. Product Portfolio
16.1.8.3. Profitability by Market Segments
16.1.8.4. Sales Footprint
16.1.8.5. Strategy Overview
16.1.8.5.1. Marketing Strategy
16.1.8.5.2. Product Strategy
16.1.8.5.3. Channel Strategy
16.1.9. WORK Microwave GmbH
16.1.9.1. Overview
16.1.9.2. Product Portfolio
16.1.9.3. Profitability by Market Segments
16.1.9.4. Sales Footprint
16.1.9.5. Strategy Overview
16.1.9.5.1. Marketing Strategy
16.1.9.5.2. Product Strategy
16.1.9.5.3. Channel Strategy
16.1.10. NovelSat
16.1.10.1. Overview
16.1.10.2. Product Portfolio
16.1.10.3. Profitability by Market Segments
16.1.10.4. Sales Footprint
16.1.10.5. Strategy Overview
16.1.10.5.1. Marketing Strategy
16.1.10.5.2. Product Strategy
16.1.10.5.3. Channel Strategy
16.1.11. ST Engineering
16.1.11.1. Overview
16.1.11.2. Product Portfolio
16.1.11.3. Profitability by Market Segments
16.1.11.4. Sales Footprint
16.1.11.5. Strategy Overview
16.1.11.5.1. Marketing Strategy
16.1.11.5.2. Product Strategy
16.1.11.5.3. Channel Strategy
16.1.12. Hughes Network Systems
16.1.12.1. Overview
16.1.12.2. Product Portfolio
16.1.12.3. Profitability by Market Segments
16.1.12.4. Sales Footprint
16.1.12.5. Strategy Overview
16.1.12.5.1. Marketing Strategy
16.1.12.5.2. Product Strategy
16.1.12.5.3. Channel Strategy
16.1.13. Amplus Communication
16.1.13.1. Overview
16.1.13.2. Product Portfolio
16.1.13.3. Profitability by Market Segments
16.1.13.4. Sales Footprint
16.1.13.5. Strategy Overview
16.1.13.5.1. Marketing Strategy
16.1.13.5.2. Product Strategy
16.1.13.5.3. Channel Strategy
17. Assumptions & Acronyms Used
18. Research Methodology
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