Rx-to-OTC Switches Market Outlook

The Rx-to-OTC switches market is estimated to capture a valuation of US$ 38.7 billion in 2023 and is projected to reach US$ 66.5 billion by 2033. The market is estimated to secure a CAGR of 5.6% during the forecast period.

What are the Leading Opportunities for Market Growth?

Patient compatibility and safety for self-medication are key concerns among pharmaceutical companies. Manufacturers focus on patient-centricity to ensure long-term success by offering safe and high-potential products that attract consumers. They are exploring opportunities for manufacturers in the market.

The past decade has witnessed a decline in Rx-to-OTC switches with only one switch, including 2010, 2011, and 2015 and zero switches in 2018 and 2019. While in 2020, there was an increase in the switches owing to the growing demand for OTC products, which is expected to continue in 2021.

How the Regulations on Healthcare Sector Impact Rx-to-OTC Switches?

The regulatory burden associated with multiple clearance procedures under FDA’s scientific decisions to an elegant ‘administrative order’ process within agencies, speeding up decisions considerably, is key to requisite infrastructure.

OTC products should demonstrate an adequate safety and efficacy profile to meet the FDA’s approval standards. Evidence of safety, correct diagnosis, and treatment of medical conditions with minimal professional supervision complicate the approval process.

It creates hesitance among pharmaceutical companies to invest in the switch market, impeding the growth of the Rx-to-OTC switches market.

For instance, Mevacor (a cholesterol-lowering statin drug) and Pravachol (a statin medication) both failed to obtain approval for an Rx-to-OTC switch. Due to the FDA’s conclusion that patients’ perceptions of their disease and the monitoring necessary for successful disease management were not adequately understood and demonstrated. Additionally, the COVID-19 pandemic caused a shift in behaviors relating to prescription and OTC medicines due to the ease of drug use habits and availability.

OTC drugs, although, are less potent than other substances, they still pose a risk of addiction. Lack of awareness can cause incorrect self-diagnosis, complications, and associated adverse effects.

Attribute Details
Market CAGR (2023 to 2033) 5.6%
Market Valuation (2023) US$ 38.7 billion
Market Valuation (2033) US$ 66.5 billion

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Rx-to-OTC Switches Market, 2018 to 2022 Historical Sales, Compared to 2023 to 2033 Future Outlook

As per Future Market Insights (FMI), the global market recorded a steady CAGR of 4.3% between 2018 and 2022. The market captured a valuation of US$ 29.8 billion in 2018 and US$ 36.8 billion in 2022.

Rx-to-OTC switch products are the transition of proven prescription drugs to nonprescription, over-the-counter (OTC) status. It is a strict and highly regulated process that allows consumers to gain OTC access to a growing range of medicines for treating common diseases like headaches, colds and flu, and coughs, among others.

Rx to OTC switch is gaining popularity as one of the best ways to provide cost-effective, first-line treatment for common illnesses. Many patients do not have time to visit the doctors or the physicians. They mainly prefer quick access to OTC medicines.

As OTC products are widely available in pharmacies, the delayed physician supervision has lowered the demand for prescription drugs to treat common diseases. Considerably, the rising demand for OTC over prescription products has led many pharmaceutical companies to assume that the switches may contribute significantly to OTC revenue growth shortly.

Key markets like the United States, India, and China have significant untapped potential for expanding the Rx-to-OTC switches market. Growth in research and development capabilities to meet the global demand for OTC medicines over prescription is estimated to aid the expansion of the market. Small and large pharmaceutical companies are focusing on the Rx to OTC switch owing to the rising OTC demand over prescription drugs.

Category-wise Insights

How are Allergy and Respiratory Drugs Contributing to Revenue?

Allergy and respiratory drugs have a higher potential for growth in the coming years. The segment is likely to thrive at a high CAGR of 5.7% in the coming decade.

Antihistamines are the first approved Rx-to-OTC switched drugs that can potentially treat lifestyle-based ailments and have gained popularity in the market. For example, OTC antihistamine eye drops relieve red itchy eyes, while nasal sprays can be used to treat the symptoms of seasonal or year-round allergies.

What is the Scope of Growth for Retail Pharmacies in the Market?

Retail pharmacies are currently leading the market, with significant growth in the Rx-to-OTC Switches market with a 5.1% CAGR in the forecast period. Retail pharmacies have made possible the availability of OTC drugs to treat numerous ailments without healthcare professionals in high stocks and cost-effective prices.

Pharmacists played a vital role in controlling numerous medications that are being dispensed as OTC drugs.

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Country-wise Insights

Countries Current Market Share
United States 86.7%
Germany 17.2%
Japan 52.4%
Countries Current Market CAGR
Australia 7.8%
China 6.2%
India 6.8%
United Kingdom 5.2%

How Lucrative is the Opportunity for Manufacturers in the United States?

The United States holds over 86.7% share of the Rx-to-OTC switches market in North America. Research collaboration and approvals for prescription switched drugs are crucial to market developments in the United States.

Based on recent switches, the FDA seems to follow a more conservative path in approving traditional OTC products for self-limiting, acute, non-life-threatening conditions with readily recognizable symptoms that consumers can identify. However, the FDA tends to approve products for preventing chronic conditions like asthma or heart disease.

Moreover, after a long period of decline in approvals, in 2020, FDA approved the Rx-to-OTC switch of three prescription drugs. However, expansion strategies implemented by pharmaceutical companies seeking approval are progressing towards providing consumers access to effective treatment.

For instance, in February 2020, GSK received FDA approval for Voltaren Arthritis Pain as an OTC product to temporarily relieve arthritis pain commercially available in the United States.

What are the Favorable Policies Driving the Growth of Rx-to-OTC Switches in the United Kingdom?

The United Kingdom is estimated to account for over 33%, with a CAGR of 5.2% in the global market through the assessment period ending in 2033. The United Kingdom Pharmacy Minister Earl Howe has continually stressed that considering the patient's demand for access and ease of availability, medicines without a prescription are a priority for the British government.

Outside the EU's regulatory systems, the MHRA focuses on exploring different pathways to Rx-to-OTC switches. Currently, the United Kingdom government is focusing on reviewing plans for all opioid-containing medicines sold in the country to carry on-pack addiction warnings, which is manipulating the demand for OTC products.

What are the Key Factors Enabling Growth in Germany?

The German market is estimated to secure a share of 17.2% throughout the forecast period. Regulatory guidelines are relatively strict in Germany. As a result, achieving drug approvals for Rx-OTC switch assistance is a complex procedure in the country. Germany is the second leading market in Europe due to the presence of leading manufacturers enhancing the research & development capabilities.

For instance, Merck Co. Ltd., A German-based pharmaceutical company, invested around €18 million at its Tempe, Arizona, site in the United States. This investment would provide flexibility to invest in its production facilities and strengthen its research & development capabilities in its global network.

What is the Scope of growth of Rx-to-OTC Switches Sales in India?

The Indian market accounted for more than 33% of the sales registered, with a CAGR of 6.8% in the global market by 2033. India ranks as the 11th leading OTC drug market globally and is counted as one of the most highly lucrative markets globally. Indian pharma companies have a significant edge over their counterparts, influenced by the consumer's needs.

The Indian pharma companies are shifting their focus to a less-explored market, i.e., OTC drugs, to reduce dependency on other countries for APIs and raw materials. Recent developments have given rise to new buying trends. Consumer preference towards ‘Made in India’ tagged drugs is expected to flourish post-pandemic.

Thus increasing disposable income and a shift in consumer attitude toward the cost-effectiveness- of self-medication have significantly propelled the demand for Rx-to-OTC switches in the country.

What are the Factors Driving Revenue Generation in the China market?

The market for Rx-to-OTC switches in China is exhibiting a 6.2% CAGR and is expected to account for more than 45% of the East Asia market throughout the projection period. Large emerging markets, especially in China, have a great opportunity to expand towards Rx-to-OTC switches.

As China has no market exclusivity for the research and development capacity of Rx-to-OTC switches, any leading pharmaceutical company can manufacture and commercialize in the region; once the switch sponsor has received approval from the Saudi Food and Drug Authority.

Competitive Landscape

Participants in the Rx-to-OTC switch market aims for strategic collaborations and research & development investments to consolidate growth in a competitive and fragmented market. With this, pharmaceutical companies are also expanding their global and regional presence through acquisitions, expansions, product launches, and improvement of distribution channels to penetrate the new regional markets.

Recent Developments in the Global Market are:

  • Acquisition:

In April 2021, Pfizer Inc. acquired Amplyx Pharmaceuticals, Inc., a privately-held pharmaceutical company. Through this acquisition, Pfizer aims to advance its expertise in infectious diseases with the addition of Fosmanogepix, a Novel antifungal Phase 2 candidate.

  • Product Approval

In June 2021, United States FDA approved the Rx-to-OTC switch for Astepro allergy nasal spray. This is estimated to be liable at mass retail locations across the United States.

  • Product Launch

In January 2021, Viagra was estimated to be available to consumers in Ireland via OTC channels following a successful switch procedure with a simple pharmacist consultation.

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Other Prominent Players in the Global Market are

  • GlaxoSmithKline plc.
  • Astrazeneca, Merck KGaA
  • Johnson & Johnson
  • Bayer AG
  • Sanofi
  • Boehringer Ingelheim Consumer Healthcare
  • Bausch and Lomb (A Subsidiary of Bausch Health)
  • Galderma SA
  • Alcon
  • Arbor Pharmaceuticals

Scope of Report

Attribute Details
Forecast Period 2023 to 2033
Historical Data Available for 2018 to 2022
Market Analysis US$ billion for Value
Key Countries Covered United States, United Kingdom, Japan, India, China, Australia, Germany
Key Segments Covered Drug Category, Distribution Channel, Region
Key Companies Profiled GlaxoSmithKline plc.; Astrazeneca, Merck KGaA; Johnson & Johnson; Bayer AG; Sanofi; Boehringer Ingelheim Consumer Healthcare; Bausch and Lomb (A Subsidiary of Bausch Health); Galderma SA; Alcon; Arbor Pharmaceuticals
Report Coverage Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives
Customization & Pricing Available upon Request

Market by Category

Drug Category:

  • Allergy and Respiratory
  • Fungal Infections & Other Infections
  • Overactive Bladder
  • Oral Contraceptives
  • Gastrointestinal Drugs
  • Hair Loss Treatments
  • Smoking Cessation
  • Analgesic, Inflammation And Pain Management
  • Others (Lice, Acne, Weight Loss, And Laxatives)

Distribution Channel:

  • Retail Pharmacies
  • Hospital Pharmacies
  • Drug Stores
  • Online Pharmacies

By Region:

  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • The Middle East and Africa

Frequently Asked Questions

What is the Projected Size of the Market by 2033?

The global market size to reach US$ 66.5 billion by 2033.

Top Key Players in the Global Market?

Alcon, Johnson & Johnson are the top key players.

What is the Growth Potential of the RX-to-OTC Market?

The growth potential of the global market is 5.6% through 2033

What Limits the Growth Potential of the Market?

The high cost of adoption is likely to limit market growth.

Which Distribution Channel is Highly Preferred?

The retail pharmacy segment is highly preferred in the global market.

Table of Content
1. Executive Summary
    1.1. Global Market Outlook
    1.2. Demand-side Trends
    1.3. Supply-side Trends
    1.4. Technology Roadmap Analysis
    1.5. Analysis and Recommendations
2. Market Overview
    2.1. Market Coverage / Taxonomy
    2.2. Market Definition / Scope / Limitations
3. Market Background
    3.1. Market Dynamics
        3.1.1. Drivers
        3.1.2. Restraints
        3.1.3. Opportunity
        3.1.4. Trends
    3.2. Scenario Forecast
        3.2.1. Demand in Optimistic Scenario
        3.2.2. Demand in Likely Scenario
        3.2.3. Demand in Conservative Scenario
    3.3. Opportunity Map Analysis
    3.4. Investment Feasibility Matrix
    3.5. PESTLE and Porter’s Analysis
    3.6. Regulatory Landscape
        3.6.1. By Key Regions
        3.6.2. By Key Countries
    3.7. Regional Parent Market Outlook
4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033
    4.1. Historical Market Size Value (US$ Million) Analysis, 2018 to 2022
    4.2. Current and Future Market Size Value (US$ Million) Projections, 2023 to 2033
        4.2.1. Y-o-Y Growth Trend Analysis
        4.2.2. Absolute $ Opportunity Analysis
5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Drug Category
    5.1. Introduction / Key Findings
    5.2. Historical Market Size Value (US$ Million) Analysis By Drug Category, 2018 to 2022
    5.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Drug Category, 2023 to 2033
        5.3.1. Allergy and Respiratory
        5.3.2. Fungal Infections & Other Infections
        5.3.3. Overactive Bladder
        5.3.4. Oral Contraceptives
        5.3.5. Gastrointestinal Drugs
        5.3.6. Hair Loss Treatments
        5.3.7. Smoking Cessation
        5.3.8. Analgesic, Inflammation And Pain Management
        5.3.9. Others (Lice, Acne, Weight Loss, And Laxative)
    5.4. Y-o-Y Growth Trend Analysis By Drug Category, 2018 to 2022
    5.5. Absolute $ Opportunity Analysis By Drug Category, 2023 to 2033
6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Distribution Channel
    6.1. Introduction / Key Findings
    6.2. Historical Market Size Value (US$ Million) Analysis By Distribution Channel, 2018 to 2022
    6.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Distribution Channel, 2023 to 2033
        6.3.1. Retail Pharmacies
        6.3.2. Hospital Pharmacies
        6.3.3. Drug Stores
        6.3.4. Online Pharmacies
    6.4. Y-o-Y Growth Trend Analysis By Distribution Channel, 2018 to 2022
    6.5. Absolute $ Opportunity Analysis By Distribution Channel, 2023 to 2033
7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region
    7.1. Introduction
    7.2. Historical Market Size Value (US$ Million) Analysis By Region, 2018 to 2022
    7.3. Current Market Size Value (US$ Million) Analysis and Forecast By Region, 2023 to 2033
        7.3.1. North America
        7.3.2. Latin America
        7.3.3. Western Europe
        7.3.4. Eastern Europe
        7.3.5. South Asia and Pacific
        7.3.6. East Asia
        7.3.7. Middle East & Africa
    7.4. Market Attractiveness Analysis By Region
8. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    8.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
    8.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
        8.2.1. By Country
            8.2.1.1. The USA
            8.2.1.2. Canada
        8.2.2. By Drug Category
        8.2.3. By Distribution Channel
    8.3. Market Attractiveness Analysis
        8.3.1. By Country
        8.3.2. By Drug Category
        8.3.3. By Distribution Channel
    8.4. Key Takeaways
9. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    9.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
    9.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
        9.2.1. By Country
            9.2.1.1. Brazil
            9.2.1.2. Mexico
            9.2.1.3. Argentina
            9.2.1.4. Rest of Latin America
        9.2.2. By Drug Category
        9.2.3. By Distribution Channel
    9.3. Market Attractiveness Analysis
        9.3.1. By Country
        9.3.2. By Drug Category
        9.3.3. By Distribution Channel
    9.4. Key Takeaways
10. Western Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    10.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
    10.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
        10.2.1. By Country
            10.2.1.1. United Kingdom
            10.2.1.2. Germany
            10.2.1.3. France
            10.2.1.4. Italy
            10.2.1.5. Spain
            10.2.1.6. Rest of Western Europe
        10.2.2. By Drug Category
        10.2.3. By Distribution Channel
    10.3. Market Attractiveness Analysis
        10.3.1. By Country
        10.3.2. By Drug Category
        10.3.3. By Distribution Channel
    10.4. Key Takeaways
11. Eastern Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    11.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
    11.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
        11.2.1. By Country
            11.2.1.1. Russia
            11.2.1.2. Poland
            11.2.1.3. Czech Republic
            11.2.1.4. Romania
            11.2.1.5. Rest of Eastern Europe
        11.2.2. By Drug Category
        11.2.3. By Distribution Channel
    11.3. Market Attractiveness Analysis
        11.3.1. By Country
        11.3.2. By Drug Category
        11.3.3. By Distribution Channel
    11.4. Key Takeaways
12. South Asia and Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    12.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
    12.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
        12.2.1. By Country
            12.2.1.1. India
            12.2.1.2. Bangladesh
            12.2.1.3. Australia
            12.2.1.4. New Zealand
            12.2.1.5. Rest of South Asia and Pacific
        12.2.2. By Drug Category
        12.2.3. By Distribution Channel
    12.3. Market Attractiveness Analysis
        12.3.1. By Country
        12.3.2. By Drug Category
        12.3.3. By Distribution Channel
    12.4. Key Takeaways
13. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    13.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
    13.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
        13.2.1. By Country
            13.2.1.1. China
            13.2.1.2. Japan
            13.2.1.3. South Korea
        13.2.2. By Drug Category
        13.2.3. By Distribution Channel
    13.3. Market Attractiveness Analysis
        13.3.1. By Country
        13.3.2. By Drug Category
        13.3.3. By Distribution Channel
    13.4. Key Takeaways
14. Middle East & Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    14.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
    14.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
        14.2.1. By Country
            14.2.1.1. Iran
            14.2.1.2. Turkey
            14.2.1.3. Rest of MEA
        14.2.2. By Drug Category
        14.2.3. By Distribution Channel
    14.3. Market Attractiveness Analysis
        14.3.1. By Country
        14.3.2. By Drug Category
        14.3.3. By Distribution Channel
    14.4. Key Takeaways
15. Key Countries Market Analysis
    15.1. USA
        15.1.1. Pricing Analysis
        15.1.2. Market Share Analysis, 2022
            15.1.2.1. By Drug Category
            15.1.2.2. By Distribution Channel
    15.2. Canada
        15.2.1. Pricing Analysis
        15.2.2. Market Share Analysis, 2022
            15.2.2.1. By Drug Category
            15.2.2.2. By Distribution Channel
    15.3. Brazil
        15.3.1. Pricing Analysis
        15.3.2. Market Share Analysis, 2022
            15.3.2.1. By Drug Category
            15.3.2.2. By Distribution Channel
    15.4. Mexico
        15.4.1. Pricing Analysis
        15.4.2. Market Share Analysis, 2022
            15.4.2.1. By Drug Category
            15.4.2.2. By Distribution Channel
    15.5. Argentina
        15.5.1. Pricing Analysis
        15.5.2. Market Share Analysis, 2022
            15.5.2.1. By Drug Category
            15.5.2.2. By Distribution Channel
    15.6. United Kingdom
        15.6.1. Pricing Analysis
        15.6.2. Market Share Analysis, 2022
            15.6.2.1. By Drug Category
            15.6.2.2. By Distribution Channel
    15.7. Germany
        15.7.1. Pricing Analysis
        15.7.2. Market Share Analysis, 2022
            15.7.2.1. By Drug Category
            15.7.2.2. By Distribution Channel
    15.8. France
        15.8.1. Pricing Analysis
        15.8.2. Market Share Analysis, 2022
            15.8.2.1. By Drug Category
            15.8.2.2. By Distribution Channel
    15.9. Italy
        15.9.1. Pricing Analysis
        15.9.2. Market Share Analysis, 2022
            15.9.2.1. By Drug Category
            15.9.2.2. By Distribution Channel
    15.10. Spain
        15.10.1. Pricing Analysis
        15.10.2. Market Share Analysis, 2022
            15.10.2.1. By Drug Category
            15.10.2.2. By Distribution Channel
    15.11. Russia
        15.11.1. Pricing Analysis
        15.11.2. Market Share Analysis, 2022
            15.11.2.1. By Drug Category
            15.11.2.2. By Distribution Channel
    15.12. Poland
        15.12.1. Pricing Analysis
        15.12.2. Market Share Analysis, 2022
            15.12.2.1. By Drug Category
            15.12.2.2. By Distribution Channel
    15.13. Czech Republic
        15.13.1. Pricing Analysis
        15.13.2. Market Share Analysis, 2022
            15.13.2.1. By Drug Category
            15.13.2.2. By Distribution Channel
    15.14. Romania
        15.14.1. Pricing Analysis
        15.14.2. Market Share Analysis, 2022
            15.14.2.1. By Drug Category
            15.14.2.2. By Distribution Channel
    15.15. India
        15.15.1. Pricing Analysis
        15.15.2. Market Share Analysis, 2022
            15.15.2.1. By Drug Category
            15.15.2.2. By Distribution Channel
    15.16. Bangladesh
        15.16.1. Pricing Analysis
        15.16.2. Market Share Analysis, 2022
            15.16.2.1. By Drug Category
            15.16.2.2. By Distribution Channel
    15.17. Australia
        15.17.1. Pricing Analysis
        15.17.2. Market Share Analysis, 2022
            15.17.2.1. By Drug Category
            15.17.2.2. By Distribution Channel
    15.18. New Zealand
        15.18.1. Pricing Analysis
        15.18.2. Market Share Analysis, 2022
            15.18.2.1. By Drug Category
            15.18.2.2. By Distribution Channel
    15.19. China
        15.19.1. Pricing Analysis
        15.19.2. Market Share Analysis, 2022
            15.19.2.1. By Drug Category
            15.19.2.2. By Distribution Channel
    15.20. Japan
        15.20.1. Pricing Analysis
        15.20.2. Market Share Analysis, 2022
            15.20.2.1. By Drug Category
            15.20.2.2. By Distribution Channel
    15.21. South Korea
        15.21.1. Pricing Analysis
        15.21.2. Market Share Analysis, 2022
            15.21.2.1. By Drug Category
            15.21.2.2. By Distribution Channel
    15.22. Iran
        15.22.1. Pricing Analysis
        15.22.2. Market Share Analysis, 2022
            15.22.2.1. By Drug Category
            15.22.2.2. By Distribution Channel
    15.23. Turkey
        15.23.1. Pricing Analysis
        15.23.2. Market Share Analysis, 2022
            15.23.2.1. By Drug Category
            15.23.2.2. By Distribution Channel
16. Market Structure Analysis
    16.1. Competition Dashboard
    16.2. Competition Benchmarking
    16.3. Market Share Analysis of Top Players
        16.3.1. By Regional
        16.3.2. By Drug Category
        16.3.3. By Distribution Channel
17. Competition Analysis
    17.1. Competition Deep Dive
        17.1.1. GlaxoSmithKline plc.
            17.1.1.1. Overview
            17.1.1.2. Product Portfolio
            17.1.1.3. Profitability by Market Segments
            17.1.1.4. Sales Footprint
            17.1.1.5. Strategy Overview
                17.1.1.5.1. Marketing Strategy
        17.1.2. Astrazeneca, Merck KGaA
            17.1.2.1. Overview
            17.1.2.2. Product Portfolio
            17.1.2.3. Profitability by Market Segments
            17.1.2.4. Sales Footprint
            17.1.2.5. Strategy Overview
                17.1.2.5.1. Marketing Strategy
        17.1.3. Johnson & Johnson
            17.1.3.1. Overview
            17.1.3.2. Product Portfolio
            17.1.3.3. Profitability by Market Segments
            17.1.3.4. Sales Footprint
            17.1.3.5. Strategy Overview
                17.1.3.5.1. Marketing Strategy
        17.1.4. Bayer AG
            17.1.4.1. Overview
            17.1.4.2. Product Portfolio
            17.1.4.3. Profitability by Market Segments
            17.1.4.4. Sales Footprint
            17.1.4.5. Strategy Overview
                17.1.4.5.1. Marketing Strategy
        17.1.5. Sanofi
            17.1.5.1. Overview
            17.1.5.2. Product Portfolio
            17.1.5.3. Profitability by Market Segments
            17.1.5.4. Sales Footprint
            17.1.5.5. Strategy Overview
                17.1.5.5.1. Marketing Strategy
        17.1.6. Boehringer Ingelheim Consumer Healthcare
            17.1.6.1. Overview
            17.1.6.2. Product Portfolio
            17.1.6.3. Profitability by Market Segments
            17.1.6.4. Sales Footprint
            17.1.6.5. Strategy Overview
                17.1.6.5.1. Marketing Strategy
        17.1.7. Bausch and Lomb (A Subsidiary of Bausch Health)
            17.1.7.1. Overview
            17.1.7.2. Product Portfolio
            17.1.7.3. Profitability by Market Segments
            17.1.7.4. Sales Footprint
            17.1.7.5. Strategy Overview
                17.1.7.5.1. Marketing Strategy
        17.1.8. Galderma SA
            17.1.8.1. Overview
            17.1.8.2. Product Portfolio
            17.1.8.3. Profitability by Market Segments
            17.1.8.4. Sales Footprint
            17.1.8.5. Strategy Overview
                17.1.8.5.1. Marketing Strategy
        17.1.9. Alcon
            17.1.9.1. Overview
            17.1.9.2. Product Portfolio
            17.1.9.3. Profitability by Market Segments
            17.1.9.4. Sales Footprint
            17.1.9.5. Strategy Overview
                17.1.9.5.1. Marketing Strategy
        17.1.10. Arbor Pharmaceuticals
            17.1.10.1. Overview
            17.1.10.2. Product Portfolio
            17.1.10.3. Profitability by Market Segments
            17.1.10.4. Sales Footprint
            17.1.10.5. Strategy Overview
                17.1.10.5.1. Marketing Strategy
18. Assumptions & Acronyms Used
19. Research Methodology
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