The global RTD cocktail market is estimated to be worth US$ 35,321.4 million by 2024. The market is projected to reach a value of US$ 56,652.7 million by 2034, expanding at a CAGR of 4.8% from 2024 to 2034.
Attributes | Key Insights |
---|---|
Estimated Global Ready-to-drink Cocktail Market Size (2024E) | US$ 35,321.4 million |
Projected RTD Cocktail Market Value (2034F) | US$ 56,652.7 million |
Value-based CAGR (2024 to 2034) | 4.8% |
The demand for RTD cocktails is growing as they offer a hassle-free and time-saving option to consumers who want to enjoy a cocktail without the need for traditional cocktail preparation. RTD cocktails’ portability and convenience in carrying them anywhere and consuming them anytime is estimated to attract more consumers.
Increasing innovation in flavors is a key factor that is expected to boost the global RTD cocktail market. RTD cocktail manufacturers are catering to consumer preferences by introducing unique flavors and combinations. This allows them to appeal to a broader audience and attract consumers looking for unique and exciting taste experiences.
The growing emphasis of manufacturers on product innovation and expansion is expected to trigger RTD cocktail product sales. Companies are investing in appealing & informative packaging and highlighting the product's benefits to woo customers.
Leading companies are expanding their product lines to include a wide range of RTD cocktails. They use premium, high-quality ingredients, including top-shelf spirits, fresh fruits, and natural flavors.
Manufacturers also host tasting events and provide samples at liquor stores, allowing consumers to experience the product first-hand. This experiential marketing approach is expected to help build brand awareness and encourage trial.
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Global RTD cocktail sales grew at a CAGR of 3.2% from 2019 to 2023.
By 2034, the market for RTD cocktails is expected to surge at 4.8% CAGR.
The table below shows the estimated growth rates of the leading countries. The United States and Germany are set to record high CAGRs of 5.8% and 6.1%, respectively, through 2034.
Countries | Projected CAGR (2034) |
---|---|
United States | 5.8% |
Germany | 6.1% |
The United States RTD cocktail industry is poised to exhibit a CAGR of 5.8% during the assessment period. By 2034, the United States market size is expected to reach US$ 6,815.6 million. Top factors supporting the market’s expansion in the country include:
RTD cocktail demand in Germany is anticipated to rise at a steady CAGR of 6.1% from 2024 to 2034. By 2034, Germany is likely to hold a market share of 19.3% in Europe’s market. This is attributable to a combination of factors, including:
India's RTD cocktail market is expected to reach a valuation of around US$ 4,437.4 million by 2034. Hence, it is set to hold a prominent value share of 18.4% in South Asia’s market. The main factors supporting the country’s growth are:
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The section below shows the vodka segment dominating by product type. It is predicted to hold a market share of 22.8% in 2024. Based on packaging type, the can segment is anticipated to generate a dominant share through 2024. It is set to hold a share of 38.4% in 2024.
Segment | Market Share (2024) |
---|---|
Online Retail (Sales Channel) | 17.6% |
Vodka (Product Type) | 22.8% |
Cans (Packaging Type) | 38.4% |
Flavored (Flavor) | 82.4% |
The online retail segment is anticipated to thrive at 4.1% CAGR during the projection period and reach a market valuation of US$ 13,348.3 million in 2034.
With a market share of around 82.4% in 2024, the flavored segment is projected to reach a valuation of US$ 47,588.3 million in 2034.
Leading RTD cocktail manufacturers are constantly launching new products to meet consumer demand. They are also using strategies such as mergers & acquisitions, partnerships, distribution agreements, collaborations, advertisements, and celebrity endorsements to gain a competitive edge in the market.
For instance
The market is set to reach US$ 35,321.4 million in 2024.
Demand for RTD cocktail is slated to expand at a 4.8% CAGR by 2034.
The market is set to reach US$ 56,652.7 million in 2034.
Diageo plc, Pernod Ricard, and Bacardi Limited are the key players.
North America is expected to have a market share of 28.6% by 2034.
1. Executive Summary 1.1. Global Market Outlook 1.2. Segmental Share Analysis 1.3. Dynamics Snapshot 1.4. Wheel of Fortune 1.5. Analysis and Recommendations 2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition 3. Market Dynamics 3.1. Drivers 3.1.1. Supply Side Drivers 3.1.2. Demand Side drivers 3.1.3. Economic Side Drivers 3.2. Restraints 3.3. Opportunity 3.4. Market trends by Region 3.5. Forecast Factors - Relevance and Impact 3.6. Regulations and Policies 4. Global Market - Pricing Analysis 4.1. Price Point Assessment by Region 4.1.1. Manufacturer Level Pricing 4.1.2. Distributor Level Pricing 4.2. Price Point Assessment by Packaging Type 4.3. Price Point Assessment by Product Type 4.4. Price Forecast till 2034 5. Value Chain Analysis 5.1. Operating margins at each node of supply chain 5.2. List of Active Market Participants 6. Global Market Size in Value (US$ million) and Volume (units) Analysis 2019 to 2023 and Forecast, 2024 to 2034 6.1. Historical Market Size in Value (US$ million) and Volume (units) Analysis, 2019 to 2023 6.2. Current and Future Market Size in Value (US$ million) and Volume (units) Analysis, 2024 to 2034 6.2.1. Y-o-Y Growth Trend Analysis 6.2.2. Absolute $ Opportunity Analysis 7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Sales Channel 7.1. Introduction / Key Findings 7.2. Historical Market Size in Value (US$ million) and Volume (units) Analysis by Sales Channel, 2019 to 2023 7.3. Current and Future Market Size in Value (US$ million) and Volume (units) Analysis and Forecast by Sales Channel, 2024 to 2034 7.3.1. On-trade/ Food Service 7.3.2. Institutional Sales (Hospitality) 7.3.3. Retail 7.3.3.1. Hypermarket/Supermarket 7.3.3.2. Convenience Store 7.3.3.3. Specialty Stores 7.3.3.4. Liquor Shop/Beverage Exclusive 7.3.3.5. Airport Retail 7.3.4. Online Retail 7.4. Market Attractiveness Analysis by Sales Channel 8. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Product Type 8.1. Introduction / Key Findings 8.2. Historical Market Size in Value (US$ million) and Volume (units) Analysis by Product Type, 2019 to 2023 8.3. Current and Future Market Size in Value (US$ million) and Volume (units) Analysis and Forecast by Product Type, 2024 to 2034 8.3.1. Ciders 8.3.2. Gin 8.3.3. Vodka 8.3.4. Wine 8.3.5. Whiskey 8.3.6. Rum 8.3.7. Hard Seltzer 8.3.8. Cocktail (Bourbon, Tequila) 8.4. Market Attractiveness Analysis by Product Type 9. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Packaging Type 9.1. Introduction / Key Findings 9.2. Historical Market Size in Value (US$ million) and Volume (units) Analysis by Packaging Type, 2019 to 2023 9.3. Current and Future Market Size in Value (US$ million) and Volume (units) Analysis and Forecast by Packaging Type, 2024 to 2034 9.3.1. Cans 9.3.2. Premixed Cocktail Shots 9.3.3. Bottles 9.4. Market Attractiveness Analysis by Packaging Type 10. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Flavor 10.1. Introduction / Key Findings 10.2. Historical Market Size in Value (US$ million) and Volume (units) Analysis by Flavor, 2019 to 2023 10.3. Current and Future Market Size in Value (US$ million) and Volume (units) Analysis and Forecast by Flavor, 2024 to 2034 10.3.1. Unflavored 10.3.2. Flavored 10.3.2.1. Citrus 10.3.2.2. Ginger 10.3.2.3. Apple 10.3.2.4. Vanilla 10.3.2.5. Berry 10.3.2.6. Tropical 10.3.2.7. Coconut 10.3.2.8. Jerk 10.3.2.9. Mixed Fruits 10.3.2.10. Others (Plantain) 10.4. Market Attractiveness Analysis by Flavor 11. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Region 11.1. Introduction 11.2. Historical Market Size in Value (US$ million) and Volume (units) Analysis by Region, 2019 to 2023 11.3. Current Market Size in Value (US$ million) and Volume (units) Analysis and Forecast by Region, 2024 to 2034 11.3.1. North America 11.3.2. Latin America 11.3.3. Europe 11.3.4. East Asia 11.3.5. South Asia 11.3.6. Oceania 11.3.7. Middle East and Africa 11.4. Market Attractiveness Analysis by Region 12. North America Market Analysis 2019 to 2023 and Forecast 2024 to 2034 12.1. Introduction 12.2. Historical Market Size (US$ million) and Volume(units) Trend Analysis by Market Taxonomy, 2019 to 2023 12.3. Market Size (US$ million) and Volume(units) Forecast by Market Taxonomy, 2024 to 2034 12.3.1. by Country 12.3.1.1. United States 12.3.1.2. Canada 12.3.2. by Sales Channel 12.3.3. by Product Type 12.3.4. by Packaging Type 12.3.5. by Flavor 12.4. Market Attractiveness Analysis 12.4.1. by Country 12.4.2. by Sales Channel 12.4.3. by Product Type 12.4.4. by Packaging Type 12.4.5. by Flavor 12.5. Key Takeaways 13. Latin America Market Analysis 2019 to 2023 and Forecast 2024 to 2034 13.1. Introduction 13.2. Historical Market Size (US$ million) and Volume(units) Trend Analysis by Market Taxonomy, 2019 to 2023 13.3. Market Size (US$ million) and Volume (units) Forecast by Market Taxonomy, 2024 to 2034 13.3.1. by Country 13.3.1.1. Brazil 13.3.1.2. Mexico 13.3.1.3. Argentina 13.3.1.4. Rest of Latin America 13.3.2. by Sales Channel 13.3.3. by Product Type 13.3.4. by Packaging Type 13.3.5. by Flavor 13.4. Market Attractiveness Analysis 13.4.1. by Country 13.4.2. by Sales Channel 13.4.3. by Product Type 13.4.4. by Packaging Type 13.4.5. by Flavor 13.5. Key takeaways 14. Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034 14.1. Introduction 14.2. Historical Market Size (US$ million) and Volume(units) Trend Analysis by Market Taxonomy, 2019 to 2023 14.3. Market Size (US$ million) and Volume(units) Forecast by Market Taxonomy, 2024 to 2034 14.3.1. by Country 14.3.1.1. Germany 14.3.1.2. United Kingdom 14.3.1.3. France 14.3.1.4. Italy 14.3.1.5. Spain 14.3.1.6. BENELUX 14.3.1.7. Nordic 14.3.1.8. Russia 14.3.1.9. Poland 14.3.1.10. Rest of Europe 14.3.2. by Sales Channel 14.3.3. by Product Type 14.3.4. by Packaging Type 14.3.5. by Flavor 14.4. Market Attractiveness Analysis 14.4.1. by Country 14.4.2. by Sales Channel 14.4.3. by Product Type 14.4.4. by Packaging Type 14.4.5. by Flavor 14.5. Key takeaways 15. East Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034 15.1. Introduction 15.2. Historical Market Size (US$ million) and Volume(units) Trend Analysis by Market Taxonomy, 2019 to 2023 15.3. Market Size (US$ million) and Volume(units) Forecast by Market Taxonomy, 2024 to 2034 15.3.1. by Country 15.3.1.1. China 15.3.1.2. Japan 15.3.1.3. South Korea 15.3.2. by Sales Channel 15.3.3. by Product Type 15.3.4. by Packaging Type 15.3.5. by Flavor 15.4. Market Attractiveness Analysis 15.4.1. by Country 15.4.2. by Sales Channel 15.4.3. by Product Type 15.4.4. by Packaging Type 15.4.5. by Flavor 15.5. Key takeaways 16. South Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034 16.1. Introduction 16.2. Historical Market Size (US$ million) and Volume(units) Trend Analysis by Market Taxonomy, 2019 to 2023 16.3. Market Size (US$ million) and Volume(units) Forecast by Market Taxonomy, 2024 to 2034 16.3.1. by Country 16.3.1.1. India 16.3.1.2. Thailand 16.3.1.3. Malaysia 16.3.1.4. Indonesia 16.3.1.5. Vietnam 16.3.1.6. Philippines 16.3.1.7. Singapore 16.3.1.8. Rest of South Asia 16.3.2. by Sales Channel 16.3.3. by Product Type 16.3.4. by Packaging Type 16.3.5. by Flavor 16.4. Market Attractiveness Analysis 16.4.1. by Country 16.4.2. by Sales Channel 16.4.3. by Product Type 16.4.4. by Packaging Type 16.4.5. by Flavor 16.5. Key takeaways 17. Oceania Market Analysis 2019 to 2023 and Forecast 2024 to 2034 17.1. Introduction 17.2. Historical Market Size (US$ million) and Volume(units) Trend Analysis by Market Taxonomy, 2019 to 2023 17.3. Market Size (US$ million) and Volume(units) Forecast by Market Taxonomy, 2024 to 2034 17.3.1. by Country 17.3.1.1. Australia 17.3.1.2. New Zealand 17.3.2. by Sales Channel 17.3.3. by Product Type 17.3.4. by Packaging Type 17.3.5. by Flavor 17.4. Market Attractiveness Analysis 17.4.1. by Country 17.4.2. by Sales Channel 17.4.3. by Product Type 17.4.4. by Packaging Type 17.4.5. by Flavor 17.5. Key takeaways 18. Middle East and Africa Market Analysis 2019 to 2023 and Forecast 2024 to 2034 18.1. Introduction 18.2. Historical Market Size (US$ million) and Volume(units) Trend Analysis by Market Taxonomy, 2019 to 2023 18.3. Market Size (US$ million) and Volume(units) Forecast by Market Taxonomy, 2024 to 2034 18.3.1. by Country 18.3.1.1. GCC Countries 18.3.1.2. Turkiye 18.3.1.3. Egypt 18.3.1.4. South Africa 18.3.1.5. Rest of Middle East and Africa 18.3.2. by Sales Channel 18.3.3. by Product Type 18.3.4. by Packaging Type 18.3.5. by Flavor 18.4. Market Attractiveness Analysis 18.4.1. by Country 18.4.2. by Sales Channel 18.4.3. by Product Type 18.4.4. by Packaging Type 18.4.5. by Flavor 18.5. Key takeaways 19. Country-level Market Analysis, 2024 19.1. United States Market Analysis 19.1.1. by Sales Channel 19.1.2. by Product Type 19.1.3. by Packaging Type 19.1.4. by Flavor 19.2. Canada Market Analysis 19.2.1. by Sales Channel 19.2.2. by Product Type 19.2.3. by Packaging Type 19.2.4. by Flavor 19.3. Brazil Market Analysis 19.3.1. by Sales Channel 19.3.2. by Product Type 19.3.3. by Packaging Type 19.3.4. by Flavor 19.4. Mexico Market Analysis 19.4.1. by Sales Channel 19.4.2. by Product Type 19.4.3. by Packaging Type 19.4.4. by Flavor 19.5. Argentina Market Analysis 19.5.1. by Sales Channel 19.5.2. by Product Type 19.5.3. by Packaging Type 19.5.4. by Flavor 19.6. Germany Market Analysis 19.6.1. by Sales Channel 19.6.2. by Product Type 19.6.3. by Packaging Type 19.6.4. by Flavor 19.7. United Kingdom Market Analysis 19.7.1. by Sales Channel 19.7.2. by Product Type 19.7.3. by Packaging Type 19.7.4. by Flavor 19.8. France Market Analysis 19.8.1. by Sales Channel 19.8.2. by Product Type 19.8.3. by Packaging Type 19.8.4. by Flavor 19.9. Italy Market Analysis 19.9.1. by Sales Channel 19.9.2. by Product Type 19.9.3. by Packaging Type 19.9.4. by Flavor 19.10. Spain Market Analysis 19.10.1. by Sales Channel 19.10.2. by Product Type 19.10.3. by Packaging Type 19.10.4. by Flavor 19.11. BENELUX Market Analysis 19.11.1. by Sales Channel 19.11.2. by Product Type 19.11.3. by Packaging Type 19.11.4. by Flavor 19.12. Nordic Market Analysis 19.12.1. by Sales Channel 19.12.2. by Product Type 19.12.3. by Packaging Type 19.12.4. by Flavor 19.13. Russia Region Market Analysis 19.13.1. by Sales Channel 19.13.2. by Product Type 19.13.3. by Packaging Type 19.13.4. by Flavor 19.14. Poland Market Analysis 19.14.1. by Sales Channel 19.14.2. by Product Type 19.14.3. by Packaging Type 19.14.4. by Flavor 19.15. China Market Analysis 19.15.1. by Sales Channel 19.15.2. by Product Type 19.15.3. by Packaging Type 19.15.4. by Flavor 19.16. Japan Market Analysis 19.16.1. by Sales Channel 19.16.2. by Product Type 19.16.3. by Packaging Type 19.16.4. by Flavor 19.17. South Korea Market Analysis 19.17.1. by Sales Channel 19.17.2. by Product Type 19.17.3. by Packaging Type 19.17.4. by Flavor 19.18. India Market Analysis 19.18.1. by Sales Channel 19.18.2. by Product Type 19.18.3. by Packaging Type 19.18.4. by Flavor 19.19. Thailand Market Analysis 19.19.1. by Sales Channel 19.19.2. by Product Type 19.19.3. by Packaging Type 19.19.4. by Flavor 19.20. Malaysia Market Analysis 19.20.1. by Sales Channel 19.20.2. by Product Type 19.20.3. by Packaging Type 19.20.4. by Flavor 19.21. Indonesia Market Analysis 19.21.1. by Sales Channel 19.21.2. by Product Type 19.21.3. by Packaging Type 19.21.4. by Flavor 19.22. Vietnam Market Analysis 19.22.1. by Sales Channel 19.22.2. by Product Type 19.22.3. by Packaging Type 19.22.4. by Flavor 19.23. Philippines Market Analysis 19.23.1. by Sales Channel 19.23.2. by Product Type 19.23.3. by Packaging Type 19.23.4. by Flavor 19.24. Singapore Market Analysis 19.24.1. by Sales Channel 19.24.2. by Product Type 19.24.3. by Packaging Type 19.24.4. by Flavor 19.25. Australia Market Analysis 19.25.1. by Sales Channel 19.25.2. by Product Type 19.25.3. by Packaging Type 19.25.4. by Flavor 19.26. New Zealand Market Analysis 19.26.1. by Sales Channel 19.26.2. by Product Type 19.26.3. by Packaging Type 19.26.4. by Flavor 19.27. GCC Countries Market Analysis 19.27.1. by Sales Channel 19.27.2. by Product Type 19.27.3. by Packaging Type 19.27.4. by Flavor 19.28. Turkiye Market Analysis 19.28.1. by Sales Channel 19.28.2. by Product Type 19.28.3. by Packaging Type 19.28.4. by Flavor 19.29. Egypt Market Analysis 19.29.1. by Sales Channel 19.29.2. by Product Type 19.29.3. by Packaging Type 19.29.4. by Flavor 19.30. South Africa Market Analysis 19.30.1. by Sales Channel 19.30.2. by Product Type 19.30.3. by Packaging Type 19.30.4. by Flavor 20. Market Structure Analysis 20.1. Global Market Competition - a Dashboard View 20.2. Industry Structure Analysis 20.2.1. % tier 1 Market players 20.2.2. % tier 2 Market players 20.2.3. % tier 3 Market players 20.3. Global Market Company Share Analysis 20.3.1. For Tier 1 Market Players, 2023 20.3.2. Company Market Share Analysis of Top 5 Players, by Region 20.4. Key Participants Market Presence (Intensity Mapping) by Region 21. Competition Analysis 21.1. Competition Dashboard 21.2. Competition Benchmarking 21.3. Competition Deep Dive 21.3.1. Diageo plc 21.3.1.1. Product Portfolio 21.3.1.2. Product Claim 21.3.1.3. Revenue by Market Segments (Product/Channel/Region) 21.3.1.4. Sales Footprint 21.3.1.5. Strategy Overview 21.3.1.5.1. Marketing Strategy 21.3.1.5.2. Product Strategy 21.3.1.5.3. Channel Strategy 21.3.1.6. SWOT Analysis 21.3.2. Pernod Ricard 21.3.3. Bacardi Limited 21.3.4. Brown-Forman Corporation 21.3.5. Beam Suntory Inc. 21.3.6. Mark Anthony Brands 21.3.7. Pabst Brewing Company LLC 21.3.8. The Coca- Cola Company 21.3.9. Anheuser-Busch InBev 21.3.10. Campari Group 21.3.11. Others (On Additional Request) 22. Assumptions and Acronyms 23. Research Methodology
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