The RTD Canned Cocktail Market is expected to thrive at a 6% CAGR from 2023 to 2033. According to projections, the RTD canned cocktail market is estimated to increase from USD 18.822 billion in 2023 to USD 33.247 billion by 2033.
Growing global demand for packaged food and beverages is a key factor driving industry sales. According to Future Market Insights (FMI), RTD canned cocktail sales are expected to account for 53.4% of demand in the global RTD cocktail industry. This is expected to be worth USD 19 billion in 2023.
RTD canned cocktail sales are expanding due to increased popularity among Gen-Z and millennials. As RTD is a more handy drink than other spirits. Manufacturers' efforts to provide high-quality RTD canned cocktails in sweet, tropical fruit and various flavors with a hint of spirit to fuel RTD canned cocktail demand.
Various RTD alcoholic beverages with low alcohol levels, high sensory taste, and unique flavors are created using this principle. The RTD canned cocktail manufacturers are focusing on meeting customer demand for spirits-infused beverages. RTD alcoholic beverages are an excellent solution for those looking for low-alcohol beverages.
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Due to their variety and convenience, consumers favor ready-to-eat food and beverages. Sales are being boosted by the increased demand for canned drinks as a result of the lock enforced to stop the pandemic.
Remote workers who are confined to their homes are looking for distinctive drinks, especially alcoholic ones with extended shelf lives.
The food and beverage industries' expanding premiumization trend is pressuring producers to release great-tasting cocktails with a variety of options. These variables are anticipated to boost the ready-to-drink canned cocktail market growth.
Earlier, the RTD canned cocktail market was expanding at a sluggish CAGR of 1.5% from 2018 to 2022. Ready-to-drink canned cocktail market size reached a valuation of USD 18.098 billion in 2022, from USD 17.018 billion in 2018.
| Attributes | Details |
|---|---|
| RTD Canned Cocktail Market CAGR (From 2023 to 2033) | 6% |
| RTD Canned Cocktail Market HCAGR (From 2018 to 2022) | 1.5% |
| RTD Canned Cocktail Market Size (2018) | USD 17.018 billion |
| RTD Canned Cocktail Market Size (2022) | USD 18.098 billion |
| RTD Canned Cocktail Market Size (2023) | USD 18.822 billion |
| RTD Canned Cocktail Market Size (2033) | USD 33.247 billion |
Manufacturers are compelled to make investments in smart and sustainable packaging due to growing environmental conservation concerns around the world. Consumer choices, particularly for food and beverage products, are being influenced by sustainable and recyclable packaging.
RTD canned cocktail manufacturers are responding by including novel packaging alternatives in RTD drink cans to provide more affordable and eco-friendly solutions. This boosts the RTD canned cocktails sales.
By putting beverages in a stackable and screwable can, plastic waste may be significantly decreased. Manufacturers may be able to stack up to 10 cans on top of one another with only a twist and no additional materials. Thanks to screw threads on the upper and lower portions of each can.
The strategy is affordable and simple to scale in the global ready-to-drink canned cocktail market. To reduce the effects of excessive waste generation, for example, beverage company Corona has made this design available to all other beverage enterprises. The can was also included on the shortlist for the Leo Burnett-designed 2019 Cannes Innovation Lions Award.
The RTD canned cocktails demand is influenced by the growth of the middle-class population and the modernization of lifestyles. In addition, as premium-grade alcoholic beverages grow in prominence, consumer demand for highly malted and preserved alcoholic beverages is rising.
Consumers are becoming more and more accustomed to RTD alcoholic drinks created with fine alcoholic beverages. RTD canned cocktails manufacturers are drawing more attention from consumers that include distinctive flavor characteristics. RTD canned cocktails manufacturers are concentrating on the creation of premium items to satisfy rising consumer demand.
The Liquor Tax Act in most countries states that one may not sell alcoholic beverages unless they have a wholesale dealer's license for all alcoholic beverages. Imported alcoholic beverages are to be sold to retailers or a general retail dealer's license for alcoholic beverages sold to general consumers.
Moreover, they are sold to owners of eateries and drinking establishments or confectionery manufacturers. Whereas, a mail-order retail dealer's license for alcoholic beverages sold by mail.
These processes are time-consuming and necessitate various legal paperwork, limiting the total expansion of the RTD alcoholic beverages market.
A prominent example of a particularly complex and burdensome regulatory sector is alcohol taxation. Varying alcohol classifications have varying tax rates. Alcohol tax can be as high as 70% of the bottle price in some nations, with a minimum of 30%. Aside from taxes, several countries have significant customs duties, which add to the burden on producers.
Cider Continues to be a Significantly Popular Product Type
| Differentiating Aspects | Details |
|---|---|
| Cider Segment Share | 23% |
| Vodka Segment Share | 19.1% |
| Vodka Segment Size (2033) | USD 3.6 billion |
From 2023 to 2033, the cider segment ruled the RTD canned cocktail market in terms of product type, with a 23% market share.
While the vodka category is anticipated to account for over 19.1% of the RTD canned cocktails market in 2023. The category is expected to be USD 3.6 billion by 2033.
The ready-to-drink canned cocktail sales are being driven by an increase in demand for spirit-based beverages around the world. As well as the widespread use of vodka as an everyday alcoholic beverage. Spirit-based drinks often come in single-serve containers and come in a variety of flavors. They typically contain up to 5% alcohol blended with other components including juices.
Since vodka is the most popular alcoholic ingredient in spirits-based drinks, demand may increase during the projection period.
| Differentiating Aspects | Details |
|---|---|
| Unflavored Segment Share | 34% |
| Flavored Segment CAGR | 11.3% |
| Flavored Segment Size (2023) | USD 15.5 billion |
Sales of Pina Colada cans are increasing thanks to the growing popularity of natural flavors.
Between 2023 and 2033, the unflavored sector to have 34% of the ready-to-drink canned cocktail market share. Sales of flavored RTD canned cocktails are anticipated to reach USD 15.5 billion in 2023 and to record a CAGR of 11.3% through 2033.
Three crucial factors to creating a premium image in beverages:
According to IWSR consumer research:
| Differentiating Aspects | Details |
|---|---|
| Retail Segment Share | 63% |
| Retail Segment CAGR | 11.9% |
| Retail Segment Size (2023) | USD 26 billion |
Supermarkets' extensive selection of canned cocktail brands is expected to promote growth.
The retail segment of the ready-to-drink canned cocktail market holds a market share of 63% during the forecast period. RTD canned cocktail sales are expected to increase at an excellent 11.9% CAGR in retail locations. Such as hypermarkets and supermarkets, convenience stores, specialty shops, liquor shops and beverage exclusives, and airport retail, reaching a valuation of USD 26 billion by 2033.
Due to the high consumer propensity for purchasing groceries, the retail category is expected to maintain its dominance during the projected period.
| Differentiating Aspects | Details |
|---|---|
| Market Share | 31% |
| Market CAGR | 9.9% |
| Market Size (2023) | USD 4.95 billion |
For outdoor gatherings, American consumers choose canned margaritas.
According to projections, the United States RTD canned cocktail industry is to reach USD 4.95 billion in 2023. With RTD canned cocktail sales expand at a strong 9.9% CAGR through 2032.
The fastest-growing alcoholic beverage category in the nation is RTD cocktails. Consumers are becoming more and more enamored with real pre-mixed cocktails made with spirits and flavors of fresh fruit.
The premiumization and reinvention of traditional cocktails like the Moscow Mule, Margarita, Cosmopolitan, and Bloody Mary utilize natural ingredients and flavors.
| Differentiating Aspects | Details |
|---|---|
| Market Share | 15% |
| Market CAGR | 9.5% |
Germany's Demand for alcoholic beverages in cans is being driven by remote-work culture.
Germany's sales are anticipated to increase through 2033 at a CAGR of 9.5%, according to FMI. By 2023, the German market to own 15% of the market share.
Sales of creative cocktails are increasing as premium RTD alcoholic beverage demand grows across the nation. Manufacturers in the nation are introducing cutting-edge goods, such as flavored liquors in eye-catching and environmentally friendly packaging. This is anticipated to increase the German market over the forecast period.
| Differentiating Aspects | Details |
|---|---|
| Market Size (2023) | USD 820.1 million |
| Market CAGR | 8.7% |
| Market Share | 38.1% |
Demand for cocktails in a can is fueled by a growing trend of cocktail culture among Indian millennials.
Sales in the Indian market are anticipated to reach USD 820.1 million in 2023, accounting for 38.1% of the overall market share. Through 2033, demand is anticipated to capture an astounding 12.1% CAGR.
The increased demand for flavored beverages with reduced alcohol content is a result of growing health concerns in India. In addition, a variety of RTD cocktails with natural ingredients including rose, ginger, and lavender are widely available.
Additionally, it is anticipated that pre-mix drinks continue to gain popularity over the assessment period as a result of busy lifestyles.
Leading RTD canned cocktails manufacturers are concentrating on increasing their market share in numerous nations and areas. To take advantage of the rising RTD canned cocktails demand.
Any product's packaging and design are extremely important for brand recognition and determining how much it is worth on the market. Alcoholic beverages' packaging and design have a significant impact on how well they sell. The uniqueness, heritage, and excellence of the product are typically defined by these factors.
These characteristics have caused RTD alcoholic beverage manufacturers to invest in creative packaging and the design of distinctive bottles and cans. To make their goods more descriptive, distinctive, and appealing to consumers.
How can Manufacturers Scale their Businesses in the RTD Canned Cocktail Market?
Recent Development:
| Company Name | Sheboygan |
|---|---|
| Strategy | Product launch |
| Details | Under the brand name Frenchie, Lemongrass, from Duluth's Vikre Distillery, Sheboygan debuted canned cocktails with fruit and vodka in 2019. |
| Company Name | Pernod Ricard |
|---|---|
| Strategy | Product launch specially curated for female customers |
| Details | Due to the emergence of canned drinks with flavors like strawberries and roses, which are frequently associated with women, such as Pernod Ricard's Malibu and Big Hammer Wines' Rosé All Day, there has been a rise in female consumers. |
| Company Name | Coca-Cola Company |
|---|---|
| Strategy | Brand authorization agreement to introduce a line of fully flavored RTD drinks |
| Details | The Coca-Cola Company and Constellation Brands Inc. have agreed to introduce the FRESCA Mixed range of full-flavored, spirit-based ready-to-drink (RTD) cocktails in the United States in January 2022. By catering to those seeking richer flavor experiences and higher-quality RTD beverages, the FRESCA brands aim to close the gap between tasty bar cocktails and refreshing hard seltzers. |
| Company Name | Diageo plc |
|---|---|
| Strategy | Introduced a new line of ‘Crown Royal ready-to-drink cocktails’ |
| Details | Diageo plc released a new line of ‘Crown Royal ready-to-drink cocktails’ in March 2021 for whisky and cocktail enthusiasts. It offers apple, cranberry, cola, and peach tea flavors in three traditional, signature Crown Royal serves. |
| Company Name | Diageo plc |
|---|---|
| Strategy | Introduction of new RTD cocktails |
| Details | Under its Ketel One brand, Diageo plc introduced a selection of flavored, low-calorie RTD drinks in the United States in August 2020. It is created using vodka, natural fruits, and sparkling water in addition to botanicals. |
The market is estimated to secure a valuation of USD 18.822 billion in 2023.
The market is estimated to reach USD 33.247 billion by 2033.
Cider holds high revenue potential.
The United States, Germany and India dominate the global market.
The market is forecast to register a CAGR of 6% through 2033.
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RTD Canned Cocktail Market
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