LATAM Road Marking Paint and Coating Industry Outlook from 2023 to 2033

The LATAM road marking paint & coating industry size reached US$ 66.4 million in 2022. Over the forecast period, demand for road marking paints & coatings in LATAM is anticipated to rise at a 6.0% CAGR. Total value is predicted to increase from US$ 70.0 million in 2023 to US$ 131.3 million by 2033.

Attributes Key Insights
Base Value (2022) US$ 66.4 million
Estimated Latin America Road Marking Paint & Coating Industry Size (2023) US$ 70.0 million
Projected Revenue (2033) US$ 131.3 million
Value-based CAGR (2023 to 2033) 6.0%
Collective Value Share: Top 5 Countries (2023E) 80.1%

Key LATAM Road Marking Paint and Coating Industry Highlights

  • Revenue in LATAM to Expand About 1.9X by 2033

The LATAM road marking paint & coating industry revenue is forecast to expand around 1.9X through 2033, amid a 2.1% increase in projected CAGR compared to the historical one. This is due to factors like:

  • Growing demand for durable retroreflective paints for roads and highways
  • Rapid urbanization and an increasing number of smart city projects
  • Growth in construction and road-highway maintenance activities
  • Surging popularity of sustainable road marking coatings in Latin America
  • Increasing government regulations to improve road safety
  • Introduction of new sustainable and eco-friendly traffic paints
  • Thriving Latin America road marking material sector
  • Rising demand for pavement marking materials
  • Escalating importance of road safety coatings in Latin America
  • Reduction in road marking paint & coating price

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LATAM Road Marking Paint and Coating Industry Trends and Analysis

  • Transition toward eco-friendly road marking solutions
  • Rising demand for epoxy road paints due to their multiple advantages
  • Ongoing thermoplastic road marking innovations
  • Increasing awareness about the importance of high-visibility road coatings in enhancing road safety
  • High adoption of thermoplastic paint for park homes
  • Development of new traffic road paints and coatings with improved performance and less environmental impact
  • Growing usage of road marking coatings in Latin America

Mexico to Remain Hotbed for Road Marking Paint and Coating Manufacturers

As per the latest analysis, Mexico is expected to retain its dominance in the LATAM road marking paint & coating industry during the forecast period. It is set to hold a prominent value share of around 19.4% in 2033. This is attributed to the following factors:

  • Rising Demand for Durable Retro Reflective Paints for Roads and Highways: As Mexico continues to invest in its infrastructure development, there is a growing emphasis on enhancing road safety and visibility. Retroreflective paints are crucial in ensuring clear demarcation, especially during low-light conditions or adverse weather, thereby contributing to overall road safety.

The government's focus on sustainable and efficient transportation infrastructure further propels the road marking paint & coating industry. Initiatives aimed at enhancing public transportation, modernizing highways, and ensuring environmental sustainability align with the need for advanced road marking solutions that are durable, reflective, and eco-friendly.

  • Frequent Demand from Airport Marking Segment: With an increasing number of airports and air travel facilities being established or upgraded in Mexico, there is a consistent need for high-quality markings to guide aircraft on runways and taxiways. This demand creates a substantial industry for road marking paints and coatings tailored to meet the specific requirements of airport infrastructure.
  • Rising Urbanization and City Malls Requiring Road Marking Paints for Parking Solutions: Rapid urbanization is a significant trend in Mexico, leading to the development of city malls and commercial complexes. As urban areas expand and become more congested, efficient parking solutions are paramount.

Road marking paints plays a crucial role in delineating parking spaces, traffic flow, and pedestrian zones within these urban spaces. As a result, urbanization contributes to the heightened demand for road marking paints for parking solutions, presenting lucrative opportunities for road marking paint manufacturers.

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Nikhil Kaitwade

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Versatility and Safety Advantages of Permanent Road Markings Making Them Popular

As per the report, permanent markings are expected to dominate the LATAM road marking paint & coating industry with a volume share of about 68.1% in 2023. This is attributable to the rising usage of permanent markings in road & highway marking, pavement marking, airport marking, parking lot marking, factory marking & field marking.

Removable marking types, on the other hand, are anticipated to witness a higher demand, rising at a 6.9% CAGR during the forecast period. This is because they are more cost-effective and can be removed when the work is done.

Permanent marking solutions are the stars of road and highway marking because they offer long-lasting visibility and greatly improve traffic safety and organization. They provide permanent division of traffic lanes, pedestrian zones, and crosswalks, thereby ensuring better clarity and safety.

Permanent markings are witnessing higher demand in the road marking paints and coating industry and the traffic road marking coating sector. Hence, it will retain its dominance through 2033.

LATAM Road Marking Paint and Coating Industry Overview

The road marking paint and coating industry in Latin America is undergoing a significant change due to a variety of end-use industries, new technology, and environmental concerns. The need for durable, highly visible solutions in a variety of applications, such as parking lots, industries, airports, sports fields, and roadways, marks this dynamic business environment.

The industry dynamics are evolving due to the integration of cutting-edge techniques, environmentally friendly formulas, and cutting-edge paint technologies. This presents the possibility of long-term growth driven by infrastructure expansion, urbanization, and an increasing focus on sustainability and road safety.

The industry has placed more focus on enhancing visibility and safety, particularly during low-light situations. This can be seen in the growing demand for long-term retroreflective paints for roads and highways.

Retroreflective paints, which are made with special glass beads that reflect light, guarantee improved visibility of road markings and signs. They significantly reduce accident rates and improve traffic safety. Growing usage of these paints is expected to boost the target industry.

Growing demand for road marking paints & coatings from the airport sector is anticipated to stimulate sales growth. To gain from this, key road marking paint & coating companies are focusing on developing marking solutions that can withstand harsh conditions, jet fuel spills, and heavy traffic.

South America remains a key player in the road marking paint and coating industry. This is due to the strong presence of road marking paint manufacturers and growing demand in countries such as Argentina and Brazil.

Current communication and technological systems are included in the road infrastructure through the Intelligent Transport Systems (ITS) and road marking integration. Road markings are integrated with sensors, cameras, and communication devices to feed traffic management systems with real-time data.

The new technologies enable traffic authorities to modify lights and alerts in real time. Thus, they help prevent accidents and increase road safety by allowing vehicle speed and direction to be tracked.

The sheer size of the road network underlines the urgent need for effective road marking systems. For instance, Brazil has around 1,751,868 kilometers of road, while Mexico has about 366,095 kilometers. Road markings are essential for improving traffic control, road safety, and overall efficiency of the infrastructure.

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2018 to 2022 LATAM Road Marking Paint and Coating Outlook Vs. 2023 to 2033

Sales of road marking paints & coatings in LATAM grew at a CAGR of 3.9% between 2018 and 2022. Total revenue reached about US$ 66.4 million in 2022. In the forecast period, the LATAM road marking paint & coating industry is set to thrive at a CAGR of 6.0%.

Historical CAGR (2018 to 2022) 3.9%
Forecast CAGR (2023 to 2033) 6.0%

The LATAM road marking paint & coating industry witnessed steady growth between 2018 and 2022. This was due to increased demand for durable retroreflective paints for roads and highways.

The growth of the road marking paint & coating industry was affected by the COVID-19 pandemic crisis and experienced a significant drop in demand in 2020. The pandemic disrupted the LATAM supply chains, leading to shortages of raw materials and road marking paints & coatings.

The pandemic reduced demand for road marking paints & coatings as the construction industry slowed down due to lockdowns and restrictions. As a result, the traffic line painting industry and related businesses witnessed sluggish growth.

Future Scope of the Latin America Road Marking Paint and Coating Industry

Over the forecast period, the Latin America road marking paint & coating industry is poised to expand rapidly, totaling a valuation of US$ 131.3 million by 2033. This is due to a combination of several factors, including rising construction activities, surging demand for reflective road paints, increasing urbanization, and growing focus on improving road safety.

The implementation of smart road marking technologies can also support the expansion of the road marking paint & coating industry in LATAM. These technologies enhance performance, visibility, durability, and safety. This can improve traffic management, reduce congestion, and increase road safety.

Key Dynamics

  • Growth in Construction and Road/Highway Maintenance Activities Propel Demand

Road marking paints are essential to guide traffic and ensure road safety. They are used to create visible and long-lasting markings such as center lines, edge lines, crosswalks, arrows, and other pavement markings that assist drivers in navigating roads safely.

Demand for road marking paints & coatings is expected to increase due to the growth in construction and road maintenance activities. Countries in the LATAM region are investing vast amounts in improving existing roads as well as developing new ones.

The maintenance and improvement of existing roads and highways are necessary to guarantee their safety and functionality. In order to accomplish this, road marking paints are required to update old markings and create new ones that conform to current standards.

Road markings help drivers to stay in their lanes, avoid collisions, and reach their destinations safely and quickly. Hence, they are crucial for assisting drivers and improving road safety.

  • Rising Urbanization along with Smart City Projects to Bolster Sales Growth

Rapid urbanization and the surge in smart city initiatives across Latin America are poised to exert a substantial influence on the road marking paint & coating industry. The influx of people into urban areas underscores an amplified requirement for well-defined markings on streets, highways, and roads. This escalating urbanization is driving an increased demand for road markings that are not only clear but also durable.

The road marking paint industry in Latin America is anticipated to experience growth. This expansion is not merely quantitative but is also expected to manifest in a qualitative shift toward more advanced and high-performance products.

The industry is likely to witness the emergence of innovative road marking paints that boast enhanced durability, reflectivity, and longevity. This evolution aligns with the specific demands posed by urbanization trends and the implementation of smart city projects across the Latin American landscape.

  • Increasing Government Regulations and Road Safety Concerns to Fuel Demand

Governments are increasingly implementing strict regulations to improve road safety and reduce accidents. This is anticipated to significantly impact the demand for road marking paints & coatings and create opportunities for road marking paint suppliers.

Higher quality standards and regulations are being introduced to ensure that road markings are clear, visible, and long-lasting. This is leading to an increased demand for road marking paints that meet these requirements.

Road marking paints plays an essential role in ensuring the safety of drivers and pedestrians on the road, making them subject to strict regulations and standards. With the growing emphasis on road safety, there is a surge in the demand for road marking paints & coatings that meet the necessary regulations.

Road marking paints are also subject to environmental regulations. There is an increasing shift toward environmentally friendly products in the industry, with governments advocating the use of eco-friendly road marking paints to minimize environmental impacts. As a result, innovative and durable road marking paints that meet both environmental standards and regulations are being developed.

  • Growing Usage in Sports Track Maintenance Work Fostering Sales

The growing demand from sports track maintenance activities is driving the road marking paint & coating industry. The accuracy and precision of markings on sports tracks used for athletic events are crucial for ensuring fairness and consistency.

Athletic facilities require specialized road marking paints that can withstand intense use and exposure to weather elements such as rain, sun, and snow. The demand for road marking paints will likely increase due to the rising popularity of athletics, resulting in more participants in organized events and necessitating well-maintained and properly marked sports tracks.

Technological advancements have led to the development of more specialized road marking paints that cater to the specific needs of sports tracks. These paints offer essential features such as improved durability, visibility, and color fastness, which are all necessary for maintaining high-quality sports tracks.

Key Factors Restraining LATAM Road Marking Paint and Coating Industry Growth

  • High Cost of Premium and Durable Road Marking Paints

The expensive cost of premium and long-lasting road marking paints significantly hinders the growth of the road marking paint & coating industry. High-quality, durable road marking paints that withstand wear and tear are generally costlier.

The production of premium and durable road marking paints involves the use of advanced materials and technologies, which makes them costlier to produce than regular road marking paints. Consequently, their price is significantly higher than that of regular road marking paints.

The high cost of premium and durable road marking paints creates a challenge for governments and road contractors who have to operate within their budgets. To save costs, a handful of them opt for cheaper alternatives, reducing road marking quality. This, in turn, impacts road safety and reduces the lifespan of the markings, resulting in more frequent repainting and maintenance.

  • Health and Environmental Concerns About Raw Materials

The road marking paints production process involves using a range of chemicals that pose significant risks to both human health and the environment, thereby impacting industry growth. The chemicals used comprise solvents, resins, pigments, and additives, some of which are dangerous to human health and the ecosystem.

Exposure to toxic chemicals present in road marking paints can adversely affect the health of workers in the manufacturing process, drivers, and pedestrians who come into contact with the painted roads. These chemicals have the potential to discharge volatile organic compounds (VOCs) into the environment, resulting in air pollution and negatively impacting human health.

Growing apprehension among governments and consumers concerning the environmental impact of road marking paints can impact the target industry. The chemicals used in these paints can contaminate water bodies and harm aquatic life.

Country-wise Insights

The table below highlights key countries’ road marking paint & coating industry revenues. Brazil, Mexico & Argentina are expected to remain the top three consumers of road marking paints & coatings, with expected valuations of US$ 26.7 million, US$ 28.8 million, and US$ 12.8 million, respectively, in 2033.

Countries Projected LATAM Road Marking Paint & Coating Revenue (2033)
Mexico US$ 28.8 million
Brazil US$ 26.7 million
Argentina US$ 12.8 million
Guatemala US$ 6.0 million
Chile US$ 5.9 million
Peru US$ 5.5 million

The table below shows the estimated growth rates of the top countries. El Salvador, Paraguay, and Guatemala are set to record higher CAGRs of 9.7%, 8.5%, and 8.4%, respectively, through 2033.

Countries Projected CAGR (2023 to 2033)
El Salvador 9.7%
Paraguay 8.5%
Guatemala 8.4%
Ecuador 8.1%
Chile 7.7%
Bolivia 7.4%

Rapid Infrastructural Development Propelling Demand in Mexico

Mexico’s road marking paint & coating industry size is projected to reach US$ 28.8 million by 2033. Over the assessment period, demand for road marking paints & coatings in Mexico is set to rise at a 7.3% CAGR.

Mexico's strategic emphasis on infrastructure development and the versatile applications of road marking paints across diverse sectors are expected to drive sales growth. The commitment to enhance road safety and optimize traffic management will also drive demand for these coatings, particularly in the expansion and enhancement of the national road network.

Clear pavement markings are important for both pedestrian and vehicle safety in congested cityscapes, which is why they are stressed in urban planning projects. The Mexican aviation and tourism industries are growing, which adds to the demand for accurate airport infrastructure. Road marking paints are essential for directing airplanes on airports and highways.

Growing Focus on Improving Road Safety Boosting Brazil’s Industry

Sales of road marking paints & coatings in Brazil are projected to soar at a CAGR of around 4.2% during the assessment period. Total valuation in Brazil is anticipated to reach US$ 26.7 million by 2033.

Multiple factors are expected to stimulate the growth of the road marking paint & marking industry in Brazil. These include increasing government investments in infrastructure development, rising demand for road safety, and growing construction activities in the country.

Brazil has an extensive network of roads and highways, and the government is continually investing in their maintenance and development. Road marking paints and coatings are essential to ensure road safety and enhance visibility during night-time or adverse weather conditions.

Paints and coatings are applied on roads and highways to provide clear markings for vehicles, pedestrians, and cyclists. Hence, growing emphasis on improving road safety will likely drive demand for road marking paints & coatings in Brazil through 2033.

Argentina Witnessing High Demand for Permanent Marking Solutions

Argentina’s road marking paint & coating industry value is predicted to total US$ 12.8 million in 2033. Over the forecast period, road marking paint & coating demand in the country is set to increase at a CAGR of 5.2%.

The rising need for permanent marking solutions and the adoption of performance-based materials are expected to drive growth in Argentina. Similarly, the increasing need to reduce road accidents and the growing need for long-lasting pavement markings will boost sales of road marking paints & coatings.

Road marking paints are essential in Argentina, especially in the parking lot and road and highway marking industries. Performance-based materials are prioritized to provide longevity and durability, with marks that can endure tough weather conditions. This eventually contributes to maintenance savings and continued visibility.

The country's objective of improving road safety and efficiency in operations is in line with the focus on permanent marking types. These marking solutions ensure the permanent and unambiguous separation of parking spaces, pedestrian zones, and traffic lanes.

Category-wise Insights

The below section provides compelling insights into top segments and their respective values & shares in the LATAM road marking paint & coating industry. This information can help companies to invest in specific products.

  • The paint-based marking segment is forecast to thrive at a 6.9% CAGR between 2023 and 2033.
  • Based on marking type, the permanent marking segment is anticipated to exhibit a CAGR of 5.5% during the forecast period.

Paint-based Markings Witnessing Skyrocketing Demand in LATAM

Top Segment (Material Type) Paint-based Markings
Predicted CAGR (2023 to 2033) 6.9%

As per the latest analysis, paint-based markings are witnessing significant demand across the LATAM, and the trend is expected to continue through 2033. This is due to their cost-effectiveness, versatility, and easy-to-apply nature. The target segment is set to surge at a CAGR of 6.9% over the forecast period.

Paint-based road markings significantly improve road and highway safety by facilitating precise and clear pavement delineation and supporting accuracy and clarity in airport markings. They also provide affordable parking lot organization solutions, guarantee factory safety compliance, and have a wide range of uses in sports fields and event venues.

Within the paint-based road markings category, water-borne road markings are dominating the industry due to their eco-friendly attributes and cost-effectiveness. The increased demand in various sectors shows the benefits and adaptability of waterborne road marking paints.

Waterborne markings are increasingly essential to the region's infrastructure development due to their low volatile organic compound (VOC) content and environmental friendliness. Growing demand for eco-friendly road markings is expected to boost sales of water-based markings.

The growing demand for epoxy road marking paint is expected to boost the target segment further. Similarly, increasing the usage of road marking paints for traffic line painting applications will benefit the paint-based markings segment through 2033.

Permanent Road Marking Solutions Remain the Popular Marking Type

Top Segment (Marking Type) Permanent Marking
Projected CAGR (2023 to 2033) 5.5%

Based on marking type, the LATAM road marking paint industry is segmented into permanent & removable. Among these, permanent road marking paints & coatings remain the most popular marking type. This is attributable to the rising demand for long-lasting pavement markings in high-traffic areas.

The Latin American road marking paints and coatings industry experiences enduring demand, propelled by the critical necessity for permanent marking solutions in diverse sectors. Beyond conventional road and highway marking, these coatings have applications in pavement, airports, parking lots, factories, and fields.

The growth need is driven by the pivotal role these markings play in enhancing safety, traffic organization, and overall efficiency. Road marking paints contribute to safety on highways, optimize traffic flow, delineate pedestrian zones, guide aircraft at airports, organize parking lots, and ensure workplace safety in factories.

The durability of permanent marking solutions is paramount in guaranteeing long-lasting visibility and functionality. This is making them indispensable for the continued development of safe and organized transportation and infrastructure in the region.

As per the latest road marking paints & coatings industry analysis, the permanent marking segment is projected to thrive at a 5.5% CAGR during the forecast period. It is set to attain a valuation of US$ 85.7 million by 2033.

Competitive Landscape

The LATAM road marking paint & coating industry is fragmented, with leading players accounting for about 15% to 20% of the value share. Sherwin Williams Company, Asian Paints PPG, Aximum, Pidilite Industries, Ennis-Flint Inc., US Specialty Coatings, SealMaster, Geveko Markings, Dow Inc., Aexcel Corporation, Watco Industrial Floors, Nippon Paints, Crown USA Inc., and ATS Traffic are the leading manufacturers of road marking paints & coatings listed in the report.

Key road marking paints & coatings companies are focusing on developing eco-friendly and durable products to expand their customer bases. They are also using strategies such as mergers, collaborations, acquisitions, mergers, and facility expansions to strengthen their footprint.

Recent Developments in the LATAM Road Marking Paint and Coating Industry

  • In October 2023, Sherwin-Williams Company completed the acquisition of SIC (Specialized Industrial Coatings) Holding.
  • In 2022, Aexcel Corporation unveiled its new innovations at the National Pavement Expo in Charlotte, NC. The new innovations include sustainable asphalt sealers (BioSealcoat and BioSealSafe), LowVOK Low VOC Acetone Acrylic Traffic Paint, and Jet-Dry Waterborne Traffic Paints.

LATAM Road Marking Paint and Coating Industry Research Scope

Attribute Details
Estimated Industry Size (2023) US$ 70.0 million
Projected Industry Size (2033) US$ 131.3 million
Anticipated Growth Rate (2023 to 2033) 6.0%
Historical Data 2018 to 2022
Forecast Period 2023 to 2033
Quantitative Units Value (US$ million) and Volume (tons)
Report Coverage Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends, and Pricing Analysis
Key Segments Covered
  • Material Type
  • Marking Type
  • Sales Channel
  • Region
Regions Covered
  • South America
  • Central America
Key Countries Covered
  • Mexico
  • El Salvador
  • Guatemala
  • Argentina
  • Brazil
  • Chile
  • Peru
  • Bolivia
  • Ecuador
  • Paraguay
Key Companies Profiled
  • Sherwin Williams Company
  • Asian Paints PPG
  • Aximum
  • Pidilite Industries
  • Ennis-Flint Inc.
  • US Specialty Coatings
  • SealMaster
  • Geveko Markings
  • Dow Inc.
  • Aexcel Corporation
  • Watco Industrial Floors
  • Nippon Paints
  • Crown USA Inc.
  • ATS Traffic

LATAM Road Marking Paint and Coating Industry Segmentation

By Material Type:

  • Performance-based
    • Marking Tape
    • Thermoplastics
    • Cold Plastics
  • Paint-based Markings
    • Solvent-borne Markings
    • Water-borne Markings
    • 2-Component Epoxy
    • Others

By Marking Type:

  • Permanent
  • Removable

By Sales Channel:

  • B2B Sales
    • Road & Highway Marking
    • Pavement Marking
    • Airport Marking
  • B2C Sales
    • Parking Lot Marking
    • Factory Marking
    • Field Marking

By Region:

  • South America
  • Central America

Frequently Asked Questions

What was the value of the LATAM industry in 2022?

The LATAM industry was valued at US$ 66.4 million in 2022.

How big is the road marking paint & coating industry in LATAM?

Total revenue in LATAM is expected to total US$ 70.0 million in 2023.

At what rate will the demand rise through 2033?

Road marking paint & coating demand in LATAM is set to rise at a 6.0% CAGR.

What is the expected industry size in 2033?

The LATAM road marking paint & coating industry size is set to reach US$ 131.3 million by 2033.

Which sales channel segment is expected to lead the industry?

The B2B sales category is expected to lead the industry during the forecast period.

What is the industry trend in paints and coatings?

Rising inclination toward water-based paints and coatings is a key trend.

What is the best road marking paint?

Acrylic paint and thermoplastic road marking paints are among the popular types.

Which paint is used for road markings?

Thermoplastic paint is mainly used for road markings.

Table of Content
1. Executive Summary
    1.1. Industry Outlook
    1.2. Demand Side Trends
    1.3. Supply Side Trends
    1.4. Technology Roadmap
    1.5. Analysis and Recommendations
2. Industry Overview
    2.1. Industry Coverage / Taxonomy
    2.2. Industry Definition / Scope / Limitations
3. Key Industry Trends
    3.1. Key Trends Impacting the Industry
    3.2. Product Innovation / Development Trends
4. Key Success Factors
    4.1. Product Adoption / Usage Analysis
    4.2. Product USP’s / Features
    4.3. Strategic Promotional Strategies
5. Industry Demand Analysis 2018 to 2022 and Forecast, 2023 to 2033
    5.1. Historical Industry Volume (tons) Analysis, 2018 to 2022
    5.2. Current and Future Industry Volume (tons) Projections, 2023 to 2033
    5.3. Y-o-Y Growth Trend Analysis
6. Industry - Pricing Analysis
    6.1. Average Pricing Analysis Benchmark
    6.2. Cost Teardown Analysis
    6.3. Typical Raw Material Cost Break-up By Constituents
7. Industry Demand (in Value or Size in US$ million) Analysis 2018 to 2022 and Forecast, 2023 to 2033
    7.1. Historical Industry Value (US$ million) Analysis, 2018 to 2022
    7.2. Current and Future Industry Value (US$ million) Projections, 2023 to 2033
        7.2.1. Y-o-Y Growth Trend Analysis
        7.2.2. Absolute $ Opportunity Analysis
8. Industry Background
    8.1. Macro-Economic Factors
        8.1.1. GDP Growth Outlook
        8.1.2. Chemical Industry Overview
        8.1.3. Chemical Sales Overview
        8.1.4. Chemical Industry Overview
        8.1.5. Construction Spending Overview
        8.1.6. Paint and Coating Industry Overview
        8.1.7. Population Outlook
    8.2. Forecast Factors - Relevance & Impact
        8.2.1. Top Companies Historical Growth
        8.2.2. GDP Growth forecast
        8.2.3. Manufacturing Industry forecast
        8.2.4. Urbanization Growth Outlook
        8.2.5. Business Climate
        8.2.6. Covid-19 Impact Assessment
        8.2.7. End-use Industry Growth Outlook
    8.3. Value Chain
        8.3.1. Product Manufacturers
        8.3.2. Raw Material Suppliers
        8.3.3. Product Distributors
        8.3.4. End Users
        8.3.5. Avg. Profitability Margins
    8.4. COVID-19 Crisis – Impact Assessment
        8.4.1. Current Statistics
        8.4.2. Short-Mid-Long Term Outlook
        8.4.3. Likely Rebound
    8.5. Industry Dynamics
        8.5.1. Drivers
        8.5.2. Restraint
        8.5.3. Opportunity Analysis
    8.6. Supply Demand Analysis
    8.7. Comparison Between Different Paint
    8.8. Porter’s Five Forces Analysis
    8.9. Patent Analysis
9. Industry Analysis 2018 to 2022 and Forecast 2023 to 2033, By Material Type
    9.1. Introduction / Key Finding
    9.2. Historical Industry Size (US$ million) and Volume Analysis By Material Type, 2018 to 2022
    9.3. Current and Future Industry Size (US$ million) and Volume Analysis and Forecast By Material Type, 2023 to 2033
        9.3.1. Performance-based
            9.3.1.1. Marking Tape
            9.3.1.2. Thermoplastics
            9.3.1.3. Cold Plastics
        9.3.2. Paint-based Marking
            9.3.2.1. Solvent-borne Marking
            9.3.2.2. Water-borne Marking
            9.3.2.3. 2-Component Epoxy
            9.3.2.4. Others
    9.4. Industry Attractiveness Analysis By Material Type
10. Industry Analysis 2018 to 2022 and Forecast 2023 to 2033, By Marking Type
    10.1. Introduction / Key Finding
    10.2. Historical Industry Size (US$ million) and Volume Analysis By Marking Type, 2018 to 2022
    10.3. Current and Future Industry Size (US$ million) and Volume Analysis and Forecast By Marking Type, 2023 to 2033
        10.3.1. Permanent
        10.3.2. Removable
    10.4. Industry Attractiveness Analysis By Marking Type
11. Industry Analysis 2018 to 2022 and Forecast 2023 to 2033, By Sales Channel
    11.1. Introduction / Key Finding
    11.2. Historical Industry Size (US$ million) and Volume Analysis By Sales Channel, 2018 to 2022
    11.3. Current and Future Industry Size (US$ million) and Volume Analysis and Forecast By Sales Channel, 2023 to 2033
        11.3.1. B2B Sales
            11.3.1.1. Road & Highway Marking
            11.3.1.2. Pavement Marking
            11.3.1.3. Airport Marking
        11.3.2. B2C Sales
            11.3.2.1. Parking Lot Marking
            11.3.2.2. Factory Marking
            11.3.2.3. Field Marking
    11.4. Industry Attractiveness Analysis By Sales Channel
12. Industry Analysis 2018 to 2022 and Forecast 2023 to 2033, by Region
    12.1. Introduction
    12.2. Historical Industry Size (US$ million) and Volume Analysis By Region, 2018 to 2022
    12.3. Current Industry Size (US$ million) and Volume Analysis and Forecast By Region, 2023 to 2033
        12.3.1. South America
        12.3.2. Central America
    12.4. Industry Attractiveness Analysis By Region
13. South America Industry Analysis 2018 to 2022 and Forecast 2023 to 2033
    13.1. Introduction
    13.2. Pricing Analysis
    13.3. Historical Industry Size (US$ million) and Volume Trend Analysis By Industry Taxonomy, 2018 to 2022
    13.4. Industry Size (US$ million) and Volume Forecast By Industry Taxonomy, 2023 to 2033
        13.4.1. By Country
            13.4.1.1. Argentina
            13.4.1.2. Brazil
            13.4.1.3. Chile
            13.4.1.4. Peru
            13.4.1.5. Bolivia
            13.4.1.6. Ecuador
            13.4.1.7. Paraguay
            13.4.1.8. Rest of South America
        13.4.2. By Material Type
        13.4.3. By Marking Type
        13.4.4. By Sales Channel
    13.5. Industry Attractiveness Analysis
        13.5.1. By Country
        13.5.2. By Material Type
        13.5.3. By Marking Type
        13.5.4. By Sales Channel
14. Central America Industry Analysis 2018 to 2022 and Forecast 2023 to 2033
    14.1. Introduction
    14.2. Pricing Analysis
    14.3. Historical Industry Size (US$ million) and Volume Trend Analysis By Industry Taxonomy, 2018 to 2022
    14.4. Industry Size (US$ million) and Volume Forecast By Industry Taxonomy, 2023 to 2033
        14.4.1. By Country
            14.4.1.1. Mexico
            14.4.1.2. El Salvador
            14.4.1.3. Guatemala
            14.4.1.4. Rest of Central America
        14.4.2. By Material Type
        14.4.3. By Marking Type
        14.4.4. By Sales Channel
    14.5. Industry Attractiveness Analysis
        14.5.1. By Country
        14.5.2. By Material Type
        14.5.3. By Marking Type
        14.5.4. By Sales Channel
15. Argentina Industry Analysis 2018 to 2022 and Forecast 2023 to 2033
    15.1. Introduction
    15.2. Pricing Analysis
    15.3. Historical Industry Size (US$ million) and Volume Trend Analysis By Industry Taxonomy, 2018 to 2022
    15.4. Industry Size (US$ million) and Volume Forecast By Industry Taxonomy, 2023 to 2033
        15.4.1. By Material Type
        15.4.2. By Marking Type
        15.4.3. By Sales Channel
    15.5. Industry Attractiveness Analysis
        15.5.1. By Material Type
        15.5.2. By Marking Type
        15.5.3. By Sales Channel
16. Brazil Industry Analysis 2018 to 2022 and Forecast 2023 to 2033
    16.1. Introduction
    16.2. Pricing Analysis
    16.3. Historical Industry Size (US$ million) and Volume Trend Analysis By Industry Taxonomy, 2018 to 2022
    16.4. Industry Size (US$ million) and Volume Forecast By Industry Taxonomy, 2023 to 2033
        16.4.1. By Material Type
        16.4.2. By Marking Type
        16.4.3. By Sales Channel
    16.5. Industry Attractiveness Analysis
        16.5.1. By Material Type
        16.5.2. By Marking Type
        16.5.3. By Sales Channel
17. Chile Industry Analysis 2018 to 2022 and Forecast 2023 to 2033
    17.1. Introduction
    17.2. Pricing Analysis
    17.3. Historical Industry Size (US$ million) and Volume Trend Analysis By Industry Taxonomy, 2018 to 2022
    17.4. Industry Size (US$ million) and Volume Forecast By Industry Taxonomy, 2023 to 2033
        17.4.1. By Material Type
        17.4.2. By Marking Type
        17.4.3. By Sales Channel
18. Peru Industry Analysis 2018 to 2022 and Forecast 2023 to 2033
    18.1. Introduction
    18.2. Pricing Analysis
    18.3. Historical Industry Size (US$ million) and Volume Trend Analysis By Industry Taxonomy, 2018 to 2022
    18.4. Industry Size (US$ million) and Volume Forecast By Industry Taxonomy, 2023 to 2033
        18.4.1. By Material Type
        18.4.2. By Marking Type
        18.4.3. By Sales Channel
    18.5. Industry Attractiveness Analysis
        18.5.1. By Material Type
        18.5.2. By Marking Type
        18.5.3. By Sales Channel
19. Bolivia Industry Analysis 2018 to 2022 and Forecast 2023 to 2033
    19.1. Introduction
    19.2. Pricing Analysis
    19.3. Historical Industry Size (US$ million) and Volume Trend Analysis By Industry Taxonomy, 2018 to 2022
    19.4. Industry Size (US$ million) and Volume Forecast By Industry Taxonomy, 2023 to 2033
        19.4.1. By Material Type
        19.4.2. By Marking Type
        19.4.3. By Sales Channel
    19.5. Industry Attractiveness Analysis
        19.5.1. By Material Type
        19.5.2. By Marking Type
        19.5.3. By Sales Channel
20. Ecuador Industry Analysis 2018 to 2022 and Forecast 2023 to 2033
    20.1. Introduction
    20.2. Pricing Analysis
    20.3. Historical Industry Size (US$ million) and Volume Trend Analysis By Industry Taxonomy, 2018 to 2022
    20.4. Industry Size (US$ million) and Volume Forecast By Industry Taxonomy, 2023 to 2033
        20.4.1. By Material Type
        20.4.2. By Marking Type
        20.4.3. By Sales Channel
    20.5. Industry Attractiveness Analysis
        20.5.1. By Material Type
        20.5.2. By Marking Type
        20.5.3. By Sales Channel
21. Paraguay Industry Analysis 2018 to 2022 and Forecast 2023 to 2033
    21.1. Introduction
    21.2. Pricing Analysis
    21.3. Historical Industry Size (US$ million) and Volume Trend Analysis By Industry Taxonomy, 2018 to 2022
    21.4. Industry Size (US$ million) and Volume Forecast By Industry Taxonomy, 2023 to 2033
        21.4.1. By Material Type
        21.4.2. By Marking Type
        21.4.3. By Sales Channel
    21.5. Industry Attractiveness Analysis
        21.5.1. By Material Type
        21.5.2. By Marking Type
        21.5.3. By Sales Channel
22. Rest of South America Industry Analysis 2018 to 2022 and Forecast 2023 to 2033
    22.1. Introduction
    22.2. Pricing Analysis
    22.3. Historical Industry Size (US$ million) and Volume Trend Analysis By Industry Taxonomy, 2018 to 2022
    22.4. Industry Size (US$ million) and Volume Forecast By Industry Taxonomy, 2023 to 2033
        22.4.1. By Material Type
        22.4.2. By Marking Type
        22.4.3. By Sales Channel
    22.5. Industry Attractiveness Analysis
        22.5.1. By Material Type
        22.5.2. By Marking Type
        22.5.3. By Sales Channel
23. Mexico Industry Analysis 2018 to 2022 and Forecast 2023 to 2033
    23.1. Introduction
    23.2. Pricing Analysis
    23.3. Historical Industry Size (US$ million) and Volume Trend Analysis By Industry Taxonomy, 2018 to 2022
    23.4. Industry Size (US$ million) and Volume Forecast By Industry Taxonomy, 2023 to 2033
        23.4.1. By Material Type
        23.4.2. By Marking Type
        23.4.3. By Sales Channel
    23.5. Industry Attractiveness Analysis
        23.5.1. By Material Type
        23.5.2. By Marking Type
        23.5.3. By Sales Channel
24. El Salvador Industry Analysis 2018 to 2022 and Forecast 2023 to 2033
    24.1. Introduction
    24.2. Pricing Analysis
    24.3. Historical Industry Size (US$ million) and Volume Trend Analysis By Industry Taxonomy, 2018 to 2022
    24.4. Industry Size (US$ million) and Volume Forecast By Industry Taxonomy, 2023 to 2033
        24.4.1. By Material Type
        24.4.2. By Marking Type
        24.4.3. By Sales Channel
    24.5. Industry Attractiveness Analysis
        24.5.1. By Material Type
        24.5.2. By Marking Type
        24.5.3. By Sales Channel
25. Guatemala Industry Analysis 2018 to 2022 and Forecast 2023 to 2033
    25.1. Introduction
    25.2. Pricing Analysis
    25.3. Historical Industry Size (US$ million) and Volume Trend Analysis By Industry Taxonomy, 2018 to 2022
    25.4. Industry Size (US$ million) and Volume Forecast By Industry Taxonomy, 2023 to 2033
        25.4.1. By Material Type
        25.4.2. By Marking Type
        25.4.3. By Sales Channel
    25.5. Industry Attractiveness Analysis
        25.5.1. By Material Type
        25.5.2. By Marking Type
        25.5.3. By Sales Channel
26. Rest of Central America Industry Analysis 2018 to 2022 and Forecast 2023 to 2033
    26.1. Introduction
    26.2. Pricing Analysis
    26.3. Historical Industry Size (US$ million) and Volume Trend Analysis By Industry Taxonomy, 2018 to 2022
    26.4. Industry Size (US$ million) and Volume Forecast By Industry Taxonomy, 2023 to 2033
        26.4.1. By Material Type
        26.4.2. By Marking Type
        26.4.3. By Sales Channel
    26.5. Industry Attractiveness Analysis
        26.5.1. By Material Type
        26.5.2. By Marking Type
        26.5.3. By Sales Channel
27. Industry Structure Analysis
    27.1. Industry Analysis by Tier of Companies (Industry)
    27.2. Industry Concentration
    27.3. Industry Share Analysis of Top 10 Players
    27.4. Production Capacity Analysis
    27.5. Apparent Production Capacity of Top – 10 Players
28. Competition Analysis
    28.1. Competition Dashboard
    28.2. Tier-1 Players SWOT Analysis
    28.3. Competition Deep Dive
        28.3.1. Sherwin Williams Company
            28.3.1.1. Overview
            28.3.1.2. Product Portfolio
            28.3.1.3. Profitability by Industry Segments (Material Type/Marking Type/Sales Channel/Region)
            28.3.1.4. Sales Footprint
            28.3.1.5. Strategy Overview
        28.3.2. Asian Paint PPG
        28.3.3. Aximum
        28.3.4. Pidilite Industries
        28.3.5. Ennis-Flint Inc.
        28.3.6. US Specialty Coating
        28.3.7. SealMaster
        28.3.8. Geveko Marking
        28.3.9. Dow Inc.
        28.3.10. Aexcel Corporation
        28.3.11. Watco Industrial Floors
        28.3.12. Nippon Paint
        28.3.13. Crown USA Inc.
        28.3.14. ATS Traffic
29. Assumptions and Acronyms Used
30. Research Methodology
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