The global demand for ride-on mower is estimated to be worth USD 4,005.1 million in 2025 and is anticipated to reach a value of USD 6,219.6 million by 2035. Sales are projected to rise at a CAGR of 4.5% over the forecast period between 2024 and 2035.
The revenue generated by ride-on mowers in 2024 was USD 3,832.5 million. The industry is predicted to exhibit a Y-o-Y growth of 4.6% in 2025. This projected growth indicates a value growth of nearly 1.6X from the current value over the study period.
The need for effective lawn care equipment in both domestic and commercial sector is increasing the demand for ride-on mowers. Amongst the product types available, zero-turn mowers seem to be the most preferred because of its easy maneuverability and time-saving features which make them fit for large scale residential and professional landscaping. Garden tractors are mostly preferred because of its flexibility, while rear-engine or out-front mowers specialize on compact or precision mowing.
Consumers are shifting to greener models as fuel type sentiments are changing, with electric models beginning to gain traction in North America and Europe owing to environmental and stringent emission control policies. Despite being known for its reliability and power, gasoline-powered mowers have been outperformed by the electric mowers which are preferred due to quiet features, little maintenance and zero emissions effects. Diesel-powered models, on the other hand, serve heavy-duty tasks in commercial and municipal settings.
| Attributes | Key Insights |
|---|---|
| Estimated Value (2025) | USD 4,005.1 million |
| Projected Size (2035) | USD 6,219.6 million |
| Value-based CAGR (2025 to 2035) | 4.5% |
Drive mechanisms also vary based on user needs. Hydrostatic drives dominate the segment, offering smooth and efficient performance, particularly for professional landscapers and municipalities. Manual and automatic transmissions cater to more cost-sensitive users or those seeking simplicity.
Blade technology is central to mowing efficiency. Rotary blades lead the segment due to its capability to handle diverse grass types and large areas effectively. Mulching blades are gaining attention for the ability to improve soil health by recycling grass clippings, while cylindrical blades find niche use in precision-cut applications like sports fields.
End-users range from homeowners maintaining large lawns to landscaping contractors, municipalities, and golf courses. The rising focus on sustainable practices and productivity is shaping the future of ride-on mower designs.
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The table below presents the annual growth rates of the global ride-on mowers market from 2025 to 2035. With a base year of 2024 extending to the current year 2025, the report examines how the sector's growth trajectory evolves from the first half of the year (January to June, H1) to the second half (July to December, H2). This analysis offers stakeholders insights into the industry's performance over time, highlighting potential developments that may emerge.
These figures indicate the growth of the sector in each half year, between the years 2024 and 2025. The industry is expected to grow at a CAGR of 4.3% in H1-2024. In H2, the growth rate increases.
| Particular | Value CAGR |
|---|---|
| H1 2024 | 4.3% (2024 to 2034) |
| H2 2024 | 4.5% (2024 to 2034) |
| H1 2025 | 4.4% (2025 to 2035) |
| H2 2025 | 4.6% (2025 to 2035) |
Moving into the subsequent period, from H1 2025 to H2 2025, the CAGR is projected to slightly decrease to 4.4% in the first half and relatively increase to 4.6% in the second half. In the first half (H1), the sector saw an increase of 10 BPS while in the second half (H2), there was a slight increase of 10 BPS.
Expanding large residential properties drive demand for efficient lawn care solutions
Growing demand for larger residential homes, primarily in the suburbs, has increased the need for practical and ride-on lawn mowers in particular. With almost every suburban property in the USA averaging over half an acre, trying to manually cut such massive lands wastes time and labor.
A recent survey carried out by the National Association of Home Builders noted that homeowners have a big demand for cut off spaces in their properties which only increased in 2023. Having faster and more efficient mowers fulfills these purposes, such as the zero turn mowers, especially popular for turning cutting grass on large and intricate lawns into an easier job.
Suppliers are rolling out products that feature ergonomic and comfortable designs to allow residential users easy use. This growing preference for easy-to-use lawn equipment underscores the role of ride-on mowers in maintaining the aesthetics of modern residential landscapes.
Rising mechanization transforms agriculture and enhances modern lawn maintenance practices
Mechanization is reshaping agriculture and lawn maintenance, providing efficient alternatives to manual labor. Ride-on mowers are gaining traction in applications like municipal landscaping, sports field upkeep, and weed control in agricultural settings. For instance, in Europe, government initiatives to develop public green spaces often prioritize investment in efficient lawn maintenance equipment.
In Asia-Pacific, compact ride-on mowers are increasingly adopted by small-scale farmers for trimming grass and controlling weeds in smaller plots. Advanced features, such as hydrostatic drives, improve operational precision, ensuring consistent results over varying terrains.
According to a report by the Food and Agriculture Organization (FAO), the use of mechanized equipment in agricultural operations increased by 20% in 2023, reducing dependency on labor. The rise in focus on mechanization shows an inclination towards productivity, efficiency, and reduced operational costs in both agricultural and landscaping activities.
The integration of autonomous and IoT-enabled features will accelerate growth in the forecast period
The new developments in IoT and autonomous technologies changes the way ride on mowers work, improving the overall efficiency and convenience for the users. The Husqvarna’s Automower AWD, Automower, and John Deere’s mowers X Series, have gps and obstacle detection systems which allow the mowers to autonomously mow the lawn with little human interaction.
The Mowers parameters also enable it to work into mowing patterns and to mow complex landscaping such as graded or hilly areas. Even more, Husqvarna’s Automower AWD is capable of mowing areas with a gradient of 70%, therefore, making such environments seem less of a challenge.
This is also enhanced by the IoT integration where the mowers can be operated through the smartphone applications. This allows for performance monitoring in addition to receiving maintenance and scheduling alerts whilst controlling it all from the app.
Such trends are more on point for professionals working in areas that are expansive as well as municipalities. As the demand for connected equipment grows, these innovations are making ride-on mowers more efficient and easier to manage, offering a seamless experience for both residential and commercial users.
The rising demand for electric ride-on mowers is expected to drive growth
Due to the rising concern over the state of the environment, there is growing interest in the eco-friendly ride-on mowers. These mowers are built to adhere to the increasing global trends towards sustainability by minimizing the carbon footprint and cutting on the fuel use. It is expected that the electric and battery powered ride on mowers will become more popular because they are less polluting and do not operate in a noisy manner.
For instance, EGO Power+ and Greenworks, among other brands have started coming up with battery-powered, cordless mowers that can operate for long hours when fully charged and take a short time to recharge, making them appealing to environmentally-sensitive customers.
Also, regulatory forces in geographies such as Europe and North America are advocating for more sustainable means of maintaining lawns. The usage of electric ride-on mowers is expected to rise as landscapers, and even homeowners, seek to replace conventional gas-powered ones.
This transition is in response to the reduced operational costs, lower maintenance required, and increased focus towards sustainability and reduced contribution to pollution, hence making eco-friendly ride on mowers a great business opportunity during the forecast period.
High initial costs of ride-on mowers could limit growth but create opportunities.
The price at which ride-on mowers are sold is viewed as a problem for many potential consumers. Homeowners, especially those who own tiny pieces of land, are quite discouraged by the initial cost, despite the convenience of time and labor these machines seem to offer in the long run. A good example is the ride on electric mower which runs into a couple thousand dollars meaning such slack is costly for individual users.
As technology continues to evolve and competition increases, manufacturers are introducing more affordable models with advanced features. For instance, battery-powered ride-on mowers are becoming more accessible as the cost of lithium-ion batteries decreases, leading to lower retail prices. Electric mowers are becoming very common as the price of lithium batteries becomes cheaper hence the retail prices going down.
With these costs going down, and all the readily financing opportunities, people will hopefully begin to use these equipment more. Eventually these trends are going to reduce the entry hurdle and push the growth in adoption of lawn care equipment further.
The ride-on mower recorded a CAGR of 3.8% during the historical period between 2019 and 2024. The growth of ride-on mower was positive as it reached a value of USD 3,832.5 million in 2024 from USD 3,156.2 million in 2019. The growth was driven by increased demand for efficient lawn care solutions in both residential and commercial sectors.
In North America, particularly in suburban areas, the trend towards larger residential properties with expansive lawns has led homeowners to invest in ride-on mowers. Simultaneously, municipalities in countries like the USA and Canada have sought more cost-effective and efficient lawn care solutions for public parks and green spaces.
As the demand for more sustainable options continues to grow, electric and battery-powered models are gaining traction. In Europe, stricter environmental regulations, particularly in countries like Germany and the UK, have accelerated the adoption of eco-friendly ride-on mowers. These models are favored for the low emissions, quieter operation, and reduced maintenance costs.
Looking ahead to 2025 to 2035, rising urbanization in countries such as India and Brazil is expected to boost demand for ride-on mowers, as more homeowners with larger properties seek efficient lawn care equipment. In parallel, the rise of smart technology in lawn care, including IoT-enabled mowers and GPS navigation, is expected to further enhance consumer appeal. These innovations allow for better efficiency, convenience, and user control, which will attract both residential users and commercial landscaping businesses.
The next decade will see further demand from golf courses and sports fields, particularly in North America and Europe, where these facilities continue to expand and modernize its lawn care practices. As the global focus on sustainability and convenience increases, the ride-on mower sector is poised for steady growth.
Tier-1 companies account for around 50-55% of the overall market with a product revenue from the Ride-On Mower market of more than USD 200 million. Husqvarna Group, The Toro Company, Deere & Company, Kubota Corporation. and other players.
Tier-2 and other companies such as MTD Products, Honda Motor Co. Ltd, Ariens Company and other players are projected to account for 45-50% of the overall market with the estimated revenue under the range of USD 200 million through the sales of Ride-On Mower.
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The section below covers the industry analysis for ride-on mower in different countries. The demand analysis on key countries in several regions of the globe, including North America, Latin America, East Asia, South Asia Pacific, Western Europe, Eastern Europe, Middle East, and Africa is provided. This data helps investors to keenly observe and go through the recent trends and examine them in an ordered manner.
| Countries | Value CAGR (2025 to 2035) |
|---|---|
| Australia | 5.6% |
| Canada | 4.9% |
| UK | 4.5% |
| Germany | 4.0% |
| The USA | 3.6% |
The sale of ride-on mower in the USA is projected to reach USD 875.5 million and is estimated to grow at a 3.6% CAGR by 2035.
The USA market for ride-on mowers is increasing due to the rapid growth of suburbs and rural areas where a lot of yards need to be maintained. Both homeowners and professionally working landscapers use rider mowers because it saves time and energy. This process complements itself, with a larger and more landscaped areas of suburban sprawl, instantly increasing the need for these mowers.
Well maintained lawns, particularly on golf courses and public land, also fuels this demand. New age technologies that include electric and battery powered mowers add to the allure due to its environmentally friendly characteristics. Furthermore, the growing trend of DIY lawn care and easy payment methods have made these mowers palatable to a larger pool of customers.
The sales in the Germany are projected to reach USD 465.4 million by 2035. Over the forecast period, demand for ride-on mower is predicted to grow at a CAGR of 4.0% during the forecast period in Germany.
In Germany, the sale of ride-on mowers is growing due to the large size of residential lawns, especially in suburban areas. Recent figures show that nearly 40% of German households own gardens, many of which require extensive lawn care.
This trend has driven homeowners to own the ride-on mowers to manage these household lawns efficiently. Also, the commercial landscaping businesses are evolving, especially in cities like Berlin and Munich, where green spaces such as public parks and golf courses need regular maintenance.
There is focus on environmental friendly solutions in Germany, thus there has been a noticeable shift toward electric ride-on mowers in the country. These battery-powered models are gaining popularity, aligning with Germany’s goals to reduce carbon emissions, thus boosting the adoption of ride-on mowers in both residential and commercial applications.
The sale of ride-on mower in Australia is projected to reach USD 399.2 million and grow at a CAGR of 5.6% by 2035.
In Australia, the municipality services are notably a significant contributor to the demand for ride-on mowers. As there is increased attention for urban vegetation and parks, local councils are purchasing efficient mowing equipment. A ride-on mower is effective for the care of a wide range of large public spaces, including parks, pol streetscapes, and recreational areas, thereby contributing and enhancing its appearance.
An emphasis placed by various government agencies and organizations to move towards sustainability and low carbon emission strategies is also urging municipalities to adopt battery-powered models, which meets the environmental strategies of Australia.
In addition, golf courses and sports fields rely on ride on mowers to take care of the sprawling open fields and ensure that the turfs that athletes train on are of the best quality. Agricultural landowners and large property owners further contribute to demand, using these machines for efficient lawn and field maintenance, which enhances both functionality and aesthetics. These end-users prioritize durability and cost-efficiency, ensuring ride-on mowers remain indispensable tools for large-scale land care.
The section explains the growth trajectories of the leading segments in the industry. In terms of product type, Zero-Turn Mowers will likely dominate and generate a share of around 42.1% in 2024. Based on the blade type, the Rotary Blades type is projected to hold a major share of 56.4% in 2024. The analysis would enable potential clients to make effective business decisions for investment purposes.
| Segment | Zero-Turn Mowers (Product Type) |
|---|---|
| Value Share (2024) | 42.1% |
Zero-turn mowers are becoming increasingly popular, especially in sectors like sports fields, golf courses, and commercial properties, where large-area maintenance is crucial. These mowers are particularly valued for the ability to navigate tight corners and obstacles with ease, reducing mowing time and labor costs. The increasing size of residential and commercial properties, coupled with urbanization trends, is further boosting demand.
According to the USA Census Bureau, the number of single-family homes over 1 acre in size has risen by 5% since 2018, encouraging homeowners and landscaping professionals to invest in zero-turn mowers for faster and more precise lawn care. As large-scale landscaping projects increase in both urban and suburban areas, the efficiency and speed of zero-turn mowers continue to make them the preferred choice for turf management.
| Segment | Rotary Blade (Blade Type) |
|---|---|
| Value Share (2024) | 56.4% |
Rotary blades are widely preferred in ride-on mowers due to the ability to deliver reliable performance across various environments. High rotational speed and robust design make these blades suitable for both residential lawns and larger properties like golf courses, municipal parks, and sports fields. Rotary blades efficiently cut through thick, uneven grass and handle diverse terrain types with ease.
In regions with larger estates or commercial landscaping requirements, such as golf course maintenance, rotary blades prove highly effective in reducing mowing time while ensuring a clean and even cut. Simplicity in design and ability to withstand wear over time without frequent replacements further support widespread adoption across different sectors. This versatility and durability continue to make rotary blades the preferred choice in ride-on mowers.
Technological advancements in the ride-on mower industry are enhancing cutting precision, fuel efficiency, and durability. Zero-turn mowers are gaining traction due to the superior maneuverability, enabling faster mowing for both residential and commercial spaces. The push for lightweight and energy-efficient equipment has led manufacturers to adopt new materials and hybrid technologies, improving performance while reducing weight.
Stricter emission regulations, particularly in regions like North America and Europe, are accelerating the development of electric and battery-powered mowers. These models cater to a growing demand for quieter, low-maintenance solutions while reducing environmental impact. The focus on sustainability and performance is driving innovation in ride-on mowers, making them an essential tool in modern lawn care.
Recent Industry Developments:
The Product Type segment is further categorized into Garden Tractors, Zero-Turn Mowers, Rear-Engine Mowers and Out-Front Mowers.
The Fuel Type segment is classified into Gasoline-Powered, Diesel-Powered and Electric (Battery-Powered).
The Drive Type segment is categorized into Hydrostatic Drive, Manual Transmission and Automatic Transmission.
The Blade Type segment is categorized into Rotary Blades, Cylindrical Blades and Mulching Blades.
The Sales Channel segment is categorized into Offline Sales and Online Platforms.
The End User segment is categorized into Homeowners, Landscaping Contractors, Municipalities, Golf Courses and Sports Fields, Agricultural and Large Property Owners and Other End Users.
Regions considered in the study include North America, Latin America, Western Europe, Eastern Europe, East Asia, South Asia & Pacific, and the Middle East and Africa.
The Ride-On Mower was valued at USD 3,8327.5 million in 2024.
The demand for Ride-On Mower is set to reach USD 4,005.1 million in 2025.
The global Ride-on Mowers market is driven by growth in large residential properties, increasing mechanization in agriculture and lawn maintenance, and growth in commercial landscaping services.
The Ride-On Mower demand is projected to reach USD 6,219.6 million by 2035.
Zero-Turn Mowers are expected to lead during the forecast period due to its superior performance in time-sensitive and precision-oriented tasks, appealing to both residential and commercial users.
| Market Value for 2024 | USD 1,066.19 million |
|---|---|
| Market Value for 2034 | USD 3,462.23 million |
| Market Forecast CAGR for 2024 to 2034 | 12.50% |
| Estimated Market Share in 2023 | USD 1,496.3 million |
|---|---|
| Forecasted Market Size by 2033 | USD 2,323.8 million |
| Projected Market CAGR (2023 to 2033) | 4.5% |
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