After a detailed analysis of the packaging market, FMI recently published a new report on the rice water skincare market. As per the analysis, sales of rice water skincare hold a current valuation of USD 6.8 billion in 2024. Reflecting on consumers’ expectations, rice water skincare producers’ work on simpler labels with understandable ingredients, reinforcing continuous demand. Going by this pattern, demand could rise and equate to a market valuation of USD 12.85 billion, with a CAGR of 6.5% by 2034.
| Attributes | Details |
|---|---|
| Rice Water Skincare Market Value for 2024 | USD 6.8 billion |
| Rice Water Skincare Market Value for 2034 | USD 12.85 billion |
| Rice Water Skincare Market Forecast CAGR for 2024 to 2034 | 6.5% |
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In 2019, the global rice water skincare market was predicted to reach a valuation of USD 5.5 billion, according to Future Market Insights. The rice water skincare market witnessed significant growth, registering a CAGR of 4.6% from 2019 to 2023.
| Historical CAGR | 4.6% |
|---|---|
| Forecast CAGR | 6.5% |
The global rice water skincare market has shown economic growth in recent years, upgraded by factors such as a boom in consumer preference for natural and organic skincare products, a boost in awareness about the benefits of rice water in skincare, and ongoing demand for products with anti-aging and skin brightening properties.
From 2019 and 2023, the market demonstrated a CAGR of 4.6%, reflecting sustained demand and adoption of rice water-based skincare products across various regions. The accelerated push underscored the resilience and attractiveness of the market amidst the evolvement of consumer preferences and industry dynamics.
Rice water is rich in vitamins, minerals, and amino acids and is believed to nourish and rejuvenate the skin. Consumers preferably prioritize clean and natural ingredients for their skincare routines, and products featuring rice water as their key component.
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The below section shows the leading segment. Based on the product type, the moisturizers segment is accounted to hold a market share of 22.3% in 2024. Based on skin type, the dry skin segment is accounted to hold a market share of 18.9% in 2024.
The demand for moisturizers continues to upgrade as people become more aware of the importance of maintaining well-hydrated skin in preventing dryness, premature aging, and other skin concerns.
Rice water-based skincare products are known for their hydrating and soothing properties that offer a gentle and natural solution for addressing dry skin concerns.
| Category | Market Share in 2024 |
|---|---|
| Moisturizers | 22.3% |
| Dry Skin | 18.9% |
Based on product type, the moisturizer segment is accounted to hold a market share of 22.3% in 2024. Moisturizers are essential skincare products as they are designed for their hydration and nourishment of the skin, which is needed in daily skincare routines for consumers worldwide.
The popularity of moisturizers is attributed to their ability to address various skin concerns, including dryness, dullness, and premature aging.
Unique benefits like hydration, brightening, and soothing effects are offered by rice water-based moisturizers that are derived from the natural properties of rice water.
Products like these are particularly favored by consumers seeking gentle and natural substitutes to traditional moisturizers containing synthetic ingredients.
Based on skin type, dry skin is accounted to hold a market share of 18.9% in 2024. Dry skin is, nowadays, a common skincare concern due to lack of moisture and is often accompanied by flakiness, roughness, and tightness.
Rice water skincare products are formulated divinely for dry skin and offer targeted solutions that address such problems effectively. The hydrating and nourishing properties of rice water make it a quintessential ingredient for combating dryness and restoring the natural moisturizing barrier of the skin.
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The table mentions the top five countries ranked by revenue, with China holding the top position.
China dominates the rice water skincare market due to its rich cultural heritage and traditions incorporating rice water into beauty rituals. With a deep-rooted appreciation for natural ingredients and holistic skincare practices, consumers propel the demand for rice water-based products, pushing market dominance.
The Forecast CAGRs from 2024 to 2034
| Countries | CAGR until 2034 |
|---|---|
| United States | 3.7% |
| Canada | 6.1% |
| China | 11.8% |
| Japan | 6.9% |
| Singapore | 5.1% |
The rice water skincare market in the United States is primarily used in various skincare products such as cleansers, toners, moisturizers, and face masks. Consumers in the United States are turning to natural and organic skincare alternatives, and the popularity of rice water aligns well with this trend.
Rice water is commonly used as a facial cleanser and toner because of its gentle cleansing and brightening properties. Rice water-based moisturizers and face masks are widely used by consumers looking for skin hydration and nourishment of their skin while promoting a radiant complexion.
The rice water skincare market uses various skincare products catering to different skin concerns and preferences. The consumers of Canada are seeking anti-aging skincare products, inclusive of antioxidant properties, making them a popular ingredient in formulations that target fine lines and wrinkles.
The versatility of rice water thus incorporates a wide range of skincare products, making it a staple in the skincare market of Canada.
The market experiences rapid growth, with a CAGR of 11.8%, led by consumer awareness and demand for natural skincare ingredients. Rice water is broadly used in various skincare products, including facial cleansers, toners, essences, and sheet masks.
Consumers value the traditional beauty practices used for centuries in the cultures of Asia for their skin-brightening and anti-inflammatory properties.
The rice water skincare market in Japan is deeply rooted in traditional beauty rituals across a wide range of skincare products. Rice water reflects its importance in the skincare routines of Japan, commonly found in facial cleansers, toners, lotions, and masks.
The consumers of Japan value the natural and nourishing properties of rice water, promoting smoothness and radiating skin while maintaining its moisture balance. Rice water-based products often incorporate traditional ingredients such as green tea, sake, and seaweed for enhanced skincare benefits.
With a CAGR of 5.1% by 2034, the market is moving in a rightward direction due to urbanization, rising disposable incomes, and thriving awareness of skincare trends.
The consumers of Singapore prioritize skincare products that address common concerns such as pollution-related damage, uneven skin tone, and dehydration, making rice water an attractive ingredient choice.
The multicultural population in Singapore contributes to the demand for skincare products catering to different skin types and preferences, further propelling the demand for the rice water skincare market.
The competitive landscape of the rice water skincare market is described by a mix of established players and emerging brands vying for market share. Major companies leverage extensive distribution networks and brand recognition to maintain dominance, while smaller players focus on innovation and niche marketing strategies.
As consumer demand is directly proportional to natural skincare solutions grows, competition intensifies, driving ongoing product development and market expansion efforts.
Some of the key developments
| Attributes | Details |
|---|---|
| Estimated Market Size in 2024 | USD 6.8 billion |
| Projected Market Valuation in 2034 | USD 12.85 billion |
| Value-based CAGR 2024 to 2034 | 6.5% |
| Forecast Period | 2024 to 2034 |
| Historical Data Available for | 2019 to 2023 |
| Market Analysis | Value in USD billion |
| Key Regions Covered | North America; Latin America; Western Europe; Eastern Europe; South Asia and Pacific; East Asia; Middle East and Africa |
| Key Market Segments Covered | Product Type, Skin Type, Consumer Orientation, Sales Channel, Region |
| Key Countries Profiled | The United States, Canada, Brazil, Mexico, Germany, The United Kingdom, France, Spain, Italy, Russia, Poland, Czech Republic, Romania, India, Bangladesh, Australia, New Zealand, China, Japan, South Korea, GCC countries, South Africa, Israel |
| Key Companies Profiled | Procter & Gamble; Unilever; L'Oréal; Johnson & Johnson; Estée Lauder; Shiseido; Avon Products; Amorepacific Corporation; Kao Corporation; Beiersdorf; Colgate-Palmolive; Henkel AG & Co. KGaA; Coty Inc.; Revlon; The Body Shop (owned by Natura & Co) |
As of 2024, the market for rice water skincare is expected to be valued at USD 6.8 billion.
The rice water skincare market is projected to expand at a CAGR of 6.5% between 2024 and 2034.
The moisturizer segment is projected to dominate the industry.
By 2034, the market value of rice water skincare is expected to reach USD 12.85 billion.
China is likely the top-performing market, with a CAGR of 11.8%.
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Rice Water Skincare Market
