The global rice bran oil market is projected to be valued at USD 9.47 billion in 2025 and is expected to reach USD 22.83 billion by 2035, expanding at a CAGR of 9.2% during the forecast period.
Sales are steadily rising as consumers become more aware of the health benefits and versatility of rice bran products. The oil, obtained from the outer layer of rice grains, is considered a cooking oil, food processing medium, and nutraceutical product because of its balanced fatty acid content, very high smoke point, and polyphenol-rich antioxidant activity. The switch to cardiovascular-supportive and fewer-processed oils on the market is a further incentive in this direction.
A significant impetus for market growth comes from the shift in interest in functional and antioxidant-rich oils for cooking. This oil is used in other products, and many people are talking about its benefits for cholesterol control. It has a high concentration of oryzanol, tocopherols, and tocotrienols. Its low viscosity and neutral flavor also contribute to the consideration of this oil as a good option for cooking, thereby increasing its applicability among health-conscious persons and professional chefs.
The flourishing sector of food processing and snack items also contributes to the rise in demand. Oil's high-temperature resistance establishes it as the raw material of choice for frying snacks, baked goods, and processed foods. Also, besides being a food ingredient, oil is now being used in functional food items and dietary supplements that exhibit antioxidant and anti-inflammatory properties.
Upgraded technology related to oil extraction, refining, and fortifying raw materials has eased purification processes. Progressions in enzymatic extraction and environmentally friendly (solvent-free) processing techniques lead to more sustainable production and prolong the life of necessary nutrients. Additionally, the rise in the use of eco-friendly packaging solutions matches the overall environmental strategy.
However, problems include limited access to raw materials, expensive production processes, and alternative vegetable oils such as sunflower, canola, and olive oil. Besides that, customers in some regions remain rather less informed about the oil's distinct deals, which has a market impact.
| Attributes | Description |
|---|---|
| Estimated Global Business Size (2025E) | USD 9.47 Billion |
| Projected Global Business Value (2035F) | USD 22.83 Billion |
| Value-based CAGR (2025 to 2035) | 9.2% |
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Rapid growth is owing to the oil's health value, versatility, and sustainability. Within the edible oil category, it is being used for its high smoke point, cholesterol-lowering effects, and high antioxidant levels, and it is highly sought after by health-oriented consumers.
In cosmetics, the oil is important for its moisturizing, anti-aging, and whitening effects, which have contributed to its presence in high-end skincare and haircare products. The pharmaceutical industry is tapping its bioactive ingredients, such as gamma oryzanol and tocotrienols, for cardiovascular wellness and anti-inflammatory uses.
The animal feed industry experiences limited demand, mainly for enhancing livestock nutrition. Sustainability issues are, however, pushing innovation, with organic and cold-pressed versions gaining popularity. Clean-label formulation, fortified products, and environmentally friendly packaging brands are poised to lead this changing industry.
Between 2020 and 2024, there was a stable growth since people became aware that this oil is less harmful to the heart, has a good antioxidant content, and has a cholesterol-lowering ability. Demand was particularly robust in Asia-Pacific and North America, where people concerned about health sought better choices than traditional cooking oils. Producers optimized their processing techniques to achieve maximum nutrient retention, and organic and cold-pressed oil brands grew more popular.
Sustainability entered the scene as well, as producers started applying environmentally friendly production methods and waste reduction during the rice milling process. In the non-cooking industries, oil made from rice bran found more applications in cosmetics and nutraceuticals. However, volatile raw material prices and evolving food safety regulations created challenges for industry players to adapt to changing industry forces.
During 2025 to 2035, there will be a lot of innovation, with AI-driven product formulation and supply chain management taking center stage. Functional and fortified oils with Omega-3, plant sterols, and other bioactive compounds will see growing demand. Emerging Latin American and African industries will spur industry growth underpinned by affordability and health benefits.
Advanced processing technology will maximize nutrient bioavailability with carbon-neutral manufacturing processes as the new mainstream industry norm. Applications for the oil will continue to diversify with a further focus on pharmaceuticals and functional foods. Regulatory agencies will enforce quality standards of an international order supported by blockchain track-and-trace for products to authenticate.
A Comparative Market Shift Analysis (2020 to 2024 vs. 2025 to 2035)
| 2020 to 2024 | 2025 to 2035 |
|---|---|
| Increased knowledge of health benefits, i.e., heart health and antioxidant properties. | Growing demand from global consumers for functional and fortified oils with Omega-3 and plant sterol supplements. |
| Growing demand in Asia-Pacific and North America due to increased health consciousness. | Expansion into Africa and Latin America on the back of price competitiveness and nutritional appeal. |
| Introduction of cold-pressed and organic products. | AI-driven personalized oil blends that cure specific diseases. |
| Sophisticated refining technologies to retain more nutrients and flavors. | Smart extraction methods ensure higher bioavailability of the nutrients. |
| Application of eco-friendly production and waste reduction in milling processes. | Zero waste discharge carbon-neutral manufacturing plants. |
| Growing application in cooking oils, cosmetics, and nutraceuticals. | Pharmaceutical and functional food applications are on the rise. |
Rice production fluctuates constantly, leading to supply chain vulnerabilities. Coupled with issues of climate variability, pest attacks, and irregular harvests, these can cause rice bran to be in shortage and prices to rise. The companies' solution is to have diversified sources and invest in supply chain resilience alongside these measures.
Another problem is the shift in consumer preference, as other healthy oils such as avocado, coconut, and olive oil tend to take over the demand. To reach the target industry, producers should emphasize the oil’s advantages to health, for instance, its property of being an antioxidant or its capacity to reduce cholesterol through advertising and product positioning.
Global trends and trade policies, raw material price fluctuations, and economic uncertainties are some issues. Changes in currency exchange rates and the imposition of tariffs will be a further factor in profitability. Businesses should opt for flexible pricing, optimization of processing, and product innovation, such as adding value.
Sustainability concerns can be addressed for rice cultivation, including water utilization and waste treatment. Companies should integrate sustainability through responsible sourcing of materials, carbon footprint minimization, and the provision of green packaging to reflect the call for environmental laws and consumer demand.
| Countries | CAGR (2025 to 2035) |
|---|---|
| USA | 6.5% |
| UK | 5.8% |
| France | 5.6% |
| Germany | 5.9% |
| Italy | 5.7% |
| South Korea | 6.2% |
| Japan | 7.2% |
| China | 8.8% |
| Australia | 5.4% |
| New Zealand | 5.2% |
The USA rice bran oil market is also growing because of increasing consumer awareness of heart-healthy cooking oils. The shift towards plant-based diets and functional foods has also fueled demand. Major food manufacturers are adding this oil to processed foods due to its high oxidative stability and balanced fatty acid content.
Additionally, advancement in extraction and processing technologies through technology is enhancing the quality of the oil to meet the rigorous regulatory standards of the Food and Drug Administration (FDA). With a strong distribution network and with major players having invested in ad campaigns, there will be continued growth. Expansion in non-traditional retail channels such as internet retailing and direct-to-consumer sales is also driving sales.
In the UK, the demand for rice bran oil is fuelled by the rising popularity of healthy living and clean-label food. Consumers are becoming more aware of trans-fat intake, and this is converting into the increased adoption of this oil as a substitute for traditional vegetable oils. The growing vegan and vegetarian demographic has also fuelled demand for it, owing to its capacity to reduce cholesterol levels and feature a light flavor. Health food stores and grocery stores are reserving more shelves for premium and organic products.
The food service sector, particularly restaurants serving Asian food, is increasingly using this oil for its neutral flavor and high smoke point. Sustained research on the possible application of oil in nutraceuticals and cosmeceuticals can provide additional possibilities for the industry.
France is growing steadily with increasing demand for heart-healthy and natural edible oils. Based on its good food culture, which is reliant on quality ingredients, French customers desire oils capable of enhancing both flavor and diet. This oil is gaining popularity with gourmet chefs and food businesses alike as an alternative to traditional oils.
The organic French food trend has also favored the use of good-quality oil forms. The oil has drawn attention from the personal care business because of its benefits to the skin, thus propelling diversification outside of food-grade edible oils.
Germany shows good growth because of customers seeking heart-healthy and functional food. The country's focus on compliance and quality has led to an increase in demand for certified non-GMO and organic forms of this oil. Higher sales in food service are also a result of the rising popularity of Asian and fusion cuisine in Germany.
Companies are betting on higher-end processing technologies to increase the stability and nutritional content of the oil. The growing awareness of sustainability in farming is driving demand for green packaging and sustainable raw material sourcing, influencing consumer purchasing patterns.
Growth in Italy is driven by the increased application of substitute culinary oils to Mediterranean cooking. Italian consumers' affinity for superior food items means that they are gradually learning about the balanced fatty acid composition and antioxidant properties of this oil. Its synergy with indigenous Italian cuisine has further helped its development.
The country's beauty and cosmetic industry is now also considering this oil for its skincare, providing a new opportunity. Moreover, joint ventures among foreign suppliers and domestic manufacturers are enhancing supply chain effectiveness, with ongoing availability of superior quality oil.
South Korea is growing due to the growing awareness of health issues and the increased popularity of Japanese cuisine. Korean consumers like light, healthy cooking oils. The oil provides a light flavor and abundant nutrition. The functional food sector is incorporating rice bran oil into health supplements, further expanding its applications.
In addition, cosmetics apply their antioxidant composition to anti-aging products. The government's promotion of healthy foods and tough food standards are expected to help the industry grow. Retail chains and online vendors are playing an important role in expanding consumer accessibility.
Japan shows high sales, supported by the country's traditional fondness for natural and functional foods. Japanese consumers frequently use this oil in domestic cuisine and food manufacturing due to its nutritional content and subtle taste.
The pharmaceuticals and cosmetics industries are key sectors driving demand, as they are valued for moisturizing factors. Increased stress on food security and high-end product considerations has made it compulsory to use state-of-the-art refining technology to ensure high-end product offerings. Local food brands and global retailers are increasingly joining hands to strengthen growth further.
China leads oil consumption in the Asia-Pacific region due to its enormous rice production and growing middle class seeking healthier food. The government's push for more nutritious cooking oil alternatives has greatly boosted consumer awareness.
This oil is used in domestic and industrial food applications due to its improved fatty acid profile and heat stability. Its integration into traditional Chinese medicine and functional foods is also a promising avenue for development. Domestic producers are expanding production capacity to meet increasing demand, ensuring uninterrupted supply and reasonable prices.
The industry in Australia is growing, with consumers shifting to healthier alternatives to cooking oil. Increased demand for plant and non-GMO food products is driving trends. Australian consumers are particularly receptive to functional foods, and the oil's cholesterol-lowering property adds to the trend.
The hospitality sector uses this oil because of its taste and usability. The country's strict food safety guidelines and sustainability initiatives are encouraging manufacturers to focus on high-quality, eco-friendly packaging and manufacturing processes.
New Zealand is expanding as more consumers become aware of heart-healthy diets. Demand has been spurred by the popularity of Asian cuisine and consumer demand for natural and lightly processed oils. Nutrient-conscious consumers appreciate the oil's rich nutrient content, particularly its high levels of vitamin E and antioxidants.
The organic movement is also driving demand as specialty food stores and supermarkets sell good-quality oil. The cosmetics industry has started to use this oil due to its potential to revitalize the skin, further expanding its applications in the industry.
| Segment | Value Share (2025) |
|---|---|
| Non-Organic (By Type) | 78% |
The Non-Organic segment will have a 78% share in 2025. Its extensive popularity is due to cost-saving measures, improved large-scale production, and accessibility, thereby becoming the most preferred agent in food processing, cooking, and other industries.
Non-organic oil is highly preferred for its neutral flavor, smoke point (450 °F+), and oxidative stability, which is ideal for deep-frying and frying. The same is true of fortified and refined products, which have a longer shelf life than natural oils and are supplied by leading producers like Ricela, Cargill, and Marico to the food service and retail channels. Ricela’s physically refined oil is rich in oryzanol, an antioxidant that promotes heart health.
Consumer preference for chemical-free, eco-friendly oils is fueling the demand. The organic oil segment is expected to capture 22% of the share. Organic oil contains antioxidants, essential fatty acids, and vitamin E, which are in high demand from health-conscious consumers and the high-end cooking oil industry. Amino Up Chemical, Healthy Way, and Lotus Foods brands specialize in certified organic, cold-pressed manufacturing processes that preserve nutrients with minimal processing.
With increasing awareness against unhealthy fats, organic food diet, and sustainable food production, organic products will keep on rising steadily with the increased demand for clean-label and green products.
| Segment | Value Share (2025) |
|---|---|
| Food & Beverages (By End User) | 82% |
The application is estimated in Food & Beverage, with 70% of the rice bran oil market share expected to be in food & beverage production by 2025. These characteristics, along with light flavor, high smoke point (greater than 450°F), and nutritional profile, make it a prevalent selection in culinary, frying, and food processing uses.
The oil is popular in Asian cooking; it has been used traditionally in parts of India, Japan, and Thailand. Rice bran oil is being embraced by fast-food chains and welcomed by food manufacturers: low in trans-fat and high in oryzanol for heart health. The retail food market is largely controlled by players like Cargill, Ricela, and BCL Industries, with a large share of this market supplying rice bran oil to retail consumers and even interstitial food manufacturers.
With increasing consumption of functional and fortified consumable oils, the Healthcare & Nutrition Segment is expected to dominate and account for 15% of the market. Rice bran oil contains very high levels of antioxidants, vitamin E hoard, and essential fatty acids.
It can be utilized as a primary component in diet supplements and nutraceuticals, as well as pharma applications. It is becoming widely applied to cholesterol-lowering supplements and cosmetics because it contains anti-inflammatory and lipid-regulating functions. Amino Up Chemical and Tsuno Rice Fine Chemicals are expanding product lines to sell rice bran oil-based dietary foodstuffs and cosmetics.
There has been a rapid expansion in sales due to an increasing number of consumers being in pursuit of cooking oils that are heart-healthy and have a lot of antioxidants. This product has a high smoke point and a balanced number of fatty acids. It also has oryzanol, which makes it more premium than the various ordinary vegetable oils. Most of the key players are putting large investments into advanced extraction treatments, organic certifications, and sustainable sourcing for evolving consumer behaviors.
The market has very high competition between the large multinational agricultural firms and the local rice millers. This competition features quality reinforcement, innovations in packaging, and expansion of retail outlets.
Brand accessibility is being enhanced through e-commerce connectivity, and the manufacturers' scheme involves a direct connection with consumers and an acutely premium brand to attract these health-conscious buyers. Rice bran oil will then be further propelling into mainstream acceptance through food service provider tie-ups and recognitions by nutritionists.
Market Share Analysis by Company
| Company Name | Estimated Market Share (%) |
|---|---|
| Ricela Group of Companies | 18-22% |
| Adani Wilmar Ltd. | 15-19% |
| Emami Agrotech Ltd. | 12-16% |
| Cargill, Inc. | 10-14% |
| BCL Industries Limited | 8-12% |
| Other Companies (Combined) | 25-35% |
| Company Name | Key Offerings & Market Focus |
|---|---|
| Ricela Group of Companies | Market leader in physically refined rice bran oil, pioneering advanced solvent-free extraction processes. |
| Adani Wilmar Ltd. | Manufactures Fortune Rice Bran Health Oil, focusing on cholesterol-reducing benefits and mass-market distribution. |
| Emami Agrotech Ltd. | Produces Emami Healthy & Tasty Rice Bran Oil, leveraging celebrity endorsements and retail network expansion. |
| Cargill, Inc. | Global agribusiness giant offering bulk rice bran oil for food service and industrial applications, investing in sustainable sourcing. |
| BCL Industries Limited | It specializes in premium cold-pressed rice bran oil for health-focused consumers and integrates eco-friendly production methods. |
Key Company Insights
Ricela Group of Companies (18-22%)
Ricela is the largest rice bran oil producer globally. It is known for innovative chemical-free refining techniques that preserve the oil’s nutritional properties. The company has pioneered physically refined rice bran oil, setting industry benchmarks for quality and purity.
Adani Wilmar Ltd. (15-19%)
Adani Wilmar, under its Fortune brand, has successfully marketed rice bran oil as a heart-healthy option, benefiting from widespread retail distribution and strong brand equity in India and Asia.
Emami Agrotech Ltd. (12-16%)
Emami’s Healthy & Tasty Rice Bran Oil is promoted for its antioxidant properties and immunity-boosting benefits. The company has gained market traction through aggressive advertising and expansion into premium edible oil segments.
Cargill, Inc. (10-14%)
Cargill leverages its global supply chain strength to supply high-quality rice bran oil to food processors, restaurants, and industrial buyers. Its focus remains on sustainability and high-volume B2B sales.
BCL Industries Limited (8-12%)
BCL Industries has carved out a niche by offering cold-pressed, high-purity rice bran oil, appealing to premium health-conscious consumers, and promoting eco-friendly production techniques.
Other Key Players (25-35% Combined)
The market is estimated to be worth USD 9.47 billion in 2025.
The market is expected to reach USD 22.83 billion by 2035.
China is anticipated to grow at a CAGR of 8.8% during the forecast period.
The Non-Organic segment holds a significant share of the market.
Leading companies include Ricela Group of Companies, Adani Wilmar Ltd., Emami Agrotech Ltd., Rice King Oil Group, Cargill, Inc., BCL Industries Limited, 3F Industries Ltd., Sethia Oils Ltd., Vaighai Agro Products Ltd., and A.P. Refinery Private Limited.
The organic foods market is segmented into Organic and Conventional.
The market is categorized into Hypermarkets/Supermarkets, Convenience Stores, and Online Retail Stores.
The market caters to Food & Beverage, Healthcare & Nutrition, Cosmetics, and Animal Feed.
The market analysis covers North America, Latin America, Europe, Asia Pacific, and MEA (Middle East and Africa).
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Rice Bran Oil Market
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