The rice bran oil market size is projected to be valued at US$ 7.94 billion in 2023 and is expected to rise to US$ 18.95 billion by 2033. The sales of rice bran oil are expected to grow at a significant CAGR of 9.09% during the forecast period. Various factors propelling the demand for rice bran oil are
Numerous health advantages associated with rice bran oil have elevated its widespread adoption. Consumers' changing dietary choices and the increased need for nutrient-dense food ingredients contribute to the market's expansion.
The World Health Organization (WHO) and the American Heart Association recommend the use of rice bran oil, claiming that it is polyunsaturated as well as saturated and that its monosaturated fat content is far healthier than that of most other vegetable oils.
As it encourages hair development, shields the skin from UV radiation, and delays aging, rice bran oil is used as a key component in the cosmetics and pharmaceutical sectors to make soap, moisturizers, lotion, and hair-care products.
Other significant elements supporting expansion are rapid urbanization, inflated supply, altered lifestyles, strong promotional marketing, and increased penetration in both developed and emerging countries.
To balance the supply and demand of edible oils, governments around the world have implemented several policies. The quantitative limitations on organic edible oils have been abolished by various producers and investors, which has caused the market for rice bran oil to flourish.
Growing Trend of Veganism May Spur Market Growth in the Coming Years
Consumers have changed their eating habits significantly in recent years, including embracing novel diets like veganism. According to research papers that were published in the American Journal of Clinical Nutrition, adopting a vegan diet has numerous health advantages, including helping people lose weight and preventing type 2 diabetes. These oils are becoming more popular among consumers looking for eco-friendly culinary ingredients. Additionally, it serves as a less expensive alternative to other vegetable oils, such as olive oil. As a result, it is anticipated that in the approaching time, the demand for the product is estimated to increase.
Attribute | Details |
---|---|
Rice Bran Oil Market Estimated Size (2023) | US$ 7.94 billion |
Rice Bran Oil Market CAGR (2023 to 2033) | 9.09% |
Rice Bran Oil Market Forecasted Size (2033) | US$ 18.95 billion |
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In 2021, the market for rice bran oil was worth US$ 6.67 billion, with a CAGR of 2.74% from 2017 to 2022. The market is anticipated to expand at a CAGR of 9.09% between 2023 and 2033, rising from US$ 7.94 billion in 2023 to US$ 18.95 billion by 2033. The main drivers of market expansion are the need for nutritious food products and rising health consciousness. Due to its strong antioxidant and low cholesterol content, rice bran oil is expected to become more prominent in the food and beverage segment.
Increased global rice production has resulted in higher market demand. This increase in rice production has boosted sales revenue in the rice bran oil market globally. China, India, and Indonesia were the top producers of milled rice in the fiscal year 2020 to 21, with 148.3 million metric tons, 122.27 million metric tons, and 35.3 million metric tons, respectively, according to the United States Department of Agriculture's World Agricultural Production 2022. This contributes to these countries' high standing in the production of rice bran oil. India is one of the world's leading producers of rice bran oil, acknowledging the importance of including heart-healthy oil in their diet.
According to the Government of India's Directorate of Economics and Statistics, the rice yield in India is expected to be around 2.7 thousand kilograms per hectare in 2021, up from around 2.6 thousand kilograms per hectare currently. To meet the supply and demand for edible oils, governments around the world take a variety of measures. Different growers and investors have lifted quantitative restrictions on organic edible oils, causing the rice bran oil market to expand.
The usage of organic rice bran-based cooking oils has been linked to several health advantages, including preserving healthy cholesterol levels and enhancing heart health. Additionally, according to the American Heart Association, it helps lower blood cholesterol levels. Restaurants in the United States utilize more of this oil to create new cuisine items to cater growing trend of organic eating.
Additionally, it has a lot of vitamin E, gamma-oryzanol, and other nutrients that help lower cholesterol levels and stave off heart disease. Manufacturers are introducing new food items that have been fortified with extra vitamins and nutrients. For instance, the National Agricultural Cooperative Marketing Federation of India Ltd (NAFED) announced the introduction of an oil-based range on rice bran that is supplemented with organic ingredients in 2021.
Due to the abundant vitamins and antioxidants present in rice bran oil, it is also utilized in the cosmetic and medicinal industries. Additionally, it serves as a basic oil for the production of other creams and oils. Such oils are used in skincare treatments that also offer UV protection from sun rays.
It also nourishes the hair, which is why companies are also introducing rice bran-based hair oils. This oil permeates into the skin due to its high linoleic acid content. In order to enhance the hair coat of animals like horses, it is also widely adopted in the animal feed industries.
Owing to health consciousness among customers, the United States is one of the top regions in terms of rice bran oil usage. To ensure the consumption of healthy food products, consumers are adopting several dietary patterns. Additionally, it is employed in salad dressing and baked goods including brownies, cakes, and other bakery goods. The demand for vegetable oil is gradually rising due to the rise in veganism in the region. The use of such oil contributes to the maintenance of good cholesterol levels, according to recommendations made by the American Heart Association and World Health Organization (WHO).
The mass population in Germany is health-conscious and spends more on natural foods like rice bran oil. Additionally, compared to other regions of the world, Europe has easier access to raw resources, which lowers costs and increases overall cost-effectiveness.
Furthermore, many European nations have strong laws governing agricultural products that guarantee high standards of quality control. This guarantees that any product made with rice bran implies international safety standards and may be easily sold to other countries.
A significant volume portion belongs to Asia Pacific. The market for rice bran oil is anticipated to expand rapidly due to the region's easy access to raw materials, particularly in India.
India is the second leading rice producer in the world. The potential output of rice bran in the nation is estimated at 9.8 million tons based on the paddy yield. Only 5 million tons are processed in India, while the remainder is used as cattle fodder. In India, rice is grown on around 44 million hectares, with an average yield of 2,400 kg/hectare. 110 million tons of rice were produced in the nation during the 2016 to 17 crop year (July to June).
There are many local and regional competitors in the fiercely competitive market for rice bran oil. The market is highly fragmented, and the top competitors are Ricela Group of Companies, Adani Wilmar Ltd., Emami Agrotech Ltd., Rice King Oil Group, Cargill, Inc., and others. It is emphasized that new product creation, along with company mergers, expansion, acquisition, and partnerships, serve as strategic tactics used by top firms to increase consumer awareness of their brands. To increase consumer loyalty, eminent businesses feel that certifications can improve the quality of their products. Zhejiang Delekang Food Limited, for instance, holds several certifications, including the OHSMS18000, CNCA/CTS008-2008, Green Enterprise, QS, and (Good Manufacturing Process) GMP certificate.
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Attribute | Details |
---|---|
Growth Rate | CAGR of 9.09% from 2023 to 2033 |
Base Year of Estimation | 2022 |
Historical Data | 2017 to 2022 |
Forecast Period | 2023 to 2033 |
Quantitative Units | Revenue in US$ million and Volume in Units and F-CAGR from 2023 to 2033 |
Report Coverage | Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, growth factors, Trends, and Pricing Analysis |
Key Segments Covered | By Type, By End User, By Region |
Regions Covered | North America; Latin America; Europe; East Asia; South Asia; The Middle East & Africa; Oceania |
Key Countries Profiled | United States, Canada, Brazil, Mexico, Germany, Italy, France, United Kingdom, Spain, Russia, China, Japan, India, GCC Countries, Australia |
Key Companies Profiled | Adani Wilmar (Gujarat, India); Modi Naturals (New Delhi, India); Marico (Maharashtra, India); Conagra Foods (Chicago, United States); BCL Industries Limited (Punjab, India); King Rice Oil Group (Bangkok, Thailand); California Rice Oil Company (California, United States); Ricela Health Foods Ltd. (Punjab, India); 3F Industries Ltd (Mumbai, India); Sethia Oils Ltd. (West Bengal, India) |
Customization & Pricing | Available upon Request |
The market is valued at US$ 7.94 billion in 2023.
Adani Wilmar and Modi Naturals are key market players.
The organic segment is likely to remain preferred through 2033.
Players opt for mergers, acquisitions, and collaborations.
India and China dominate the Asian market.
1. Executive Summary | Rice Bran Oil Market
1.1. Global Market Outlook
1.2. Demand-side Trends
1.3. Supply-side Trends
1.4. Technology Roadmap Analysis
1.5. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
3. Market Background
3.1. Market Dynamics
3.1.1. Drivers
3.1.2. Restraints
3.1.3. Opportunity
3.1.4. Trends
3.2. Scenario Forecast
3.2.1. Demand in Optimistic Scenario
3.2.2. Demand in Likely Scenario
3.2.3. Demand in Conservative Scenario
3.3. Opportunity Map Analysis
3.4. Product Life Cycle Analysis
3.5. Supply Chain Analysis
3.5.1. Supply Side Participants and their Roles
3.5.1.1. Producers
3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)
3.5.1.3. Wholesalers and Distributors
3.5.2. Value Added and Value Created at Node in the Supply Chain
3.5.3. List of Raw Material Suppliers
3.5.4. List of Existing and Potential Buyer’s
3.6. Investment Feasibility Matrix
3.7. Value Chain Analysis
3.7.1. Profit Margin Analysis
3.7.2. Wholesalers and Distributors
3.7.3. Retailers
3.8. PESTLE and Porter’s Analysis
3.9. Regulatory Landscape
3.9.1. By Key Regions
3.9.2. By Key Countries
3.10. Regional Parent Market Outlook
3.11. Production and Consumption Statistics
3.12. Import and Export Statistics
4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033
4.1. Historical Market Size Value (US$ Million) & Volume (Litre) Analysis, 2018 to 2022
4.2. Current and Future Market Size Value (US$ Million) & Volume (Litre) Projections, 2023 to 2033
4.2.1. Y-o-Y Growth Trend Analysis
4.2.2. Absolute $ Opportunity Analysis
5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Category
5.1. Introduction / Key Findings
5.2. Historical Market Size Value (US$ Million) & Volume (Litre) Analysis By Category, 2018 to 2022
5.3. Current and Future Market Size Value (US$ Million) & Volume (Litre) Analysis and Forecast By Category, 2023 to 2033
5.3.1. Organic
5.3.2. Conventional
5.4. Y-o-Y Growth Trend Analysis By Category, 2018 to 2022
5.5. Absolute $ Opportunity Analysis By Category, 2023 to 2033
6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Distribution Channel
6.1. Introduction / Key Findings
6.2. Historical Market Size Value (US$ Million) & Volume (Litre) Analysis By Distribution Channel, 2018 to 2022
6.3. Current and Future Market Size Value (US$ Million) & Volume (Litre) Analysis and Forecast By Distribution Channel, 2023 to 2033
6.3.1. Hypermarkets/Supermarkets
6.3.2. Convenience Stores
6.3.3. Online Retail Stores
6.4. Y-o-Y Growth Trend Analysis By Distribution Channel, 2018 to 2022
6.5. Absolute $ Opportunity Analysis By Distribution Channel, 2023 to 2033
7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By End User
7.1. Introduction / Key Findings
7.2. Historical Market Size Value (US$ Million) & Volume (Litre) Analysis By End User, 2018 to 2022
7.3. Current and Future Market Size Value (US$ Million) & Volume (Litre) Analysis and Forecast By End User, 2023 to 2033
7.3.1. Food & Beverage
7.3.2. Healthcare & Nutrition
7.3.3. Cosmetics
7.3.4. Animal feed
7.4. Y-o-Y Growth Trend Analysis By End User, 2018 to 2022
7.5. Absolute $ Opportunity Analysis By End User, 2023 to 2033
8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region
8.1. Introduction
8.2. Historical Market Size Value (US$ Million) & Volume (Litre) Analysis By Region, 2018 to 2022
8.3. Current Market Size Value (US$ Million) & Volume (Litre) Analysis and Forecast By Region, 2023 to 2033
8.3.1. North America
8.3.2. Latin America
8.3.3. Europe
8.3.4. Asia Pacific
8.3.5. MEA
8.4. Market Attractiveness Analysis By Region
9. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
9.1. Historical Market Size Value (US$ Million) & Volume (Litre) Trend Analysis By Market Taxonomy, 2018 to 2022
9.2. Market Size Value (US$ Million) & Volume (Litre) Forecast By Market Taxonomy, 2023 to 2033
9.2.1. By Country
9.2.1.1. USA
9.2.1.2. Canada
9.2.2. By Category
9.2.3. By Distribution Channel
9.2.4. By End User
9.3. Market Attractiveness Analysis
9.3.1. By Country
9.3.2. By Category
9.3.3. By Distribution Channel
9.3.4. By End User
9.4. Key Takeaways
10. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
10.1. Historical Market Size Value (US$ Million) & Volume (Litre) Trend Analysis By Market Taxonomy, 2018 to 2022
10.2. Market Size Value (US$ Million) & Volume (Litre) Forecast By Market Taxonomy, 2023 to 2033
10.2.1. By Country
10.2.1.1. Brazil
10.2.1.2. Mexico
10.2.1.3. Rest of Latin America
10.2.2. By Category
10.2.3. By Distribution Channel
10.2.4. By End User
10.3. Market Attractiveness Analysis
10.3.1. By Country
10.3.2. By Category
10.3.3. By Distribution Channel
10.3.4. By End User
10.4. Key Takeaways
11. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
11.1. Historical Market Size Value (US$ Million) & Volume (Litre) Trend Analysis By Market Taxonomy, 2018 to 2022
11.2. Market Size Value (US$ Million) & Volume (Litre) Forecast By Market Taxonomy, 2023 to 2033
11.2.1. By Country
11.2.1.1. Germany
11.2.1.2. United kingdom
11.2.1.3. France
11.2.1.4. Spain
11.2.1.5. Italy
11.2.1.6. Rest of Europe
11.2.2. By Category
11.2.3. By Distribution Channel
11.2.4. By End User
11.3. Market Attractiveness Analysis
11.3.1. By Country
11.3.2. By Category
11.3.3. By Distribution Channel
11.3.4. By End User
11.4. Key Takeaways
12. Asia Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
12.1. Historical Market Size Value (US$ Million) & Volume (Litre) Trend Analysis By Market Taxonomy, 2018 to 2022
12.2. Market Size Value (US$ Million) & Volume (Litre) Forecast By Market Taxonomy, 2023 to 2033
12.2.1. By Country
12.2.1.1. China
12.2.1.2. Japan
12.2.1.3. South Korea
12.2.1.4. Singapore
12.2.1.5. Thailand
12.2.1.6. Indonesia
12.2.1.7. Australia
12.2.1.8. New Zealand
12.2.1.9. Rest of Asia Pacific
12.2.2. By Category
12.2.3. By Distribution Channel
12.2.4. By End User
12.3. Market Attractiveness Analysis
12.3.1. By Country
12.3.2. By Category
12.3.3. By Distribution Channel
12.3.4. By End User
12.4. Key Takeaways
13. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
13.1. Historical Market Size Value (US$ Million) & Volume (Litre) Trend Analysis By Market Taxonomy, 2018 to 2022
13.2. Market Size Value (US$ Million) & Volume (Litre) Forecast By Market Taxonomy, 2023 to 2033
13.2.1. By Country
13.2.1.1. GCC Countries
13.2.1.2. South Africa
13.2.1.3. Israel
13.2.1.4. Rest of MEA
13.2.2. By Category
13.2.3. By Distribution Channel
13.2.4. By End User
13.3. Market Attractiveness Analysis
13.3.1. By Country
13.3.2. By Category
13.3.3. By Distribution Channel
13.3.4. By End User
13.4. Key Takeaways
14. Key Countries Market Analysis
14.1. USA
14.1.1. Pricing Analysis
14.1.2. Market Share Analysis, 2022
14.1.2.1. By Category
14.1.2.2. By Distribution Channel
14.1.2.3. By End User
14.2. Canada
14.2.1. Pricing Analysis
14.2.2. Market Share Analysis, 2022
14.2.2.1. By Category
14.2.2.2. By Distribution Channel
14.2.2.3. By End User
14.3. Brazil
14.3.1. Pricing Analysis
14.3.2. Market Share Analysis, 2022
14.3.2.1. By Category
14.3.2.2. By Distribution Channel
14.3.2.3. By End User
14.4. Mexico
14.4.1. Pricing Analysis
14.4.2. Market Share Analysis, 2022
14.4.2.1. By Category
14.4.2.2. By Distribution Channel
14.4.2.3. By End User
14.5. Germany
14.5.1. Pricing Analysis
14.5.2. Market Share Analysis, 2022
14.5.2.1. By Category
14.5.2.2. By Distribution Channel
14.5.2.3. By End User
14.6. United kingdom
14.6.1. Pricing Analysis
14.6.2. Market Share Analysis, 2022
14.6.2.1. By Category
14.6.2.2. By Distribution Channel
14.6.2.3. By End User
14.7. France
14.7.1. Pricing Analysis
14.7.2. Market Share Analysis, 2022
14.7.2.1. By Category
14.7.2.2. By Distribution Channel
14.7.2.3. By End User
14.8. Spain
14.8.1. Pricing Analysis
14.8.2. Market Share Analysis, 2022
14.8.2.1. By Category
14.8.2.2. By Distribution Channel
14.8.2.3. By End User
14.9. Italy
14.9.1. Pricing Analysis
14.9.2. Market Share Analysis, 2022
14.9.2.1. By Category
14.9.2.2. By Distribution Channel
14.9.2.3. By End User
14.10. China
14.10.1. Pricing Analysis
14.10.2. Market Share Analysis, 2022
14.10.2.1. By Category
14.10.2.2. By Distribution Channel
14.10.2.3. By End User
14.11. Japan
14.11.1. Pricing Analysis
14.11.2. Market Share Analysis, 2022
14.11.2.1. By Category
14.11.2.2. By Distribution Channel
14.11.2.3. By End User
14.12. South Korea
14.12.1. Pricing Analysis
14.12.2. Market Share Analysis, 2022
14.12.2.1. By Category
14.12.2.2. By Distribution Channel
14.12.2.3. By End User
14.13. Singapore
14.13.1. Pricing Analysis
14.13.2. Market Share Analysis, 2022
14.13.2.1. By Category
14.13.2.2. By Distribution Channel
14.13.2.3. By End User
14.14. Thailand
14.14.1. Pricing Analysis
14.14.2. Market Share Analysis, 2022
14.14.2.1. By Category
14.14.2.2. By Distribution Channel
14.14.2.3. By End User
14.15. Indonesia
14.15.1. Pricing Analysis
14.15.2. Market Share Analysis, 2022
14.15.2.1. By Category
14.15.2.2. By Distribution Channel
14.15.2.3. By End User
14.16. Australia
14.16.1. Pricing Analysis
14.16.2. Market Share Analysis, 2022
14.16.2.1. By Category
14.16.2.2. By Distribution Channel
14.16.2.3. By End User
14.17. New Zealand
14.17.1. Pricing Analysis
14.17.2. Market Share Analysis, 2022
14.17.2.1. By Category
14.17.2.2. By Distribution Channel
14.17.2.3. By End User
14.18. GCC Countries
14.18.1. Pricing Analysis
14.18.2. Market Share Analysis, 2022
14.18.2.1. By Category
14.18.2.2. By Distribution Channel
14.18.2.3. By End User
14.19. South Africa
14.19.1. Pricing Analysis
14.19.2. Market Share Analysis, 2022
14.19.2.1. By Category
14.19.2.2. By Distribution Channel
14.19.2.3. By End User
14.20. Israel
14.20.1. Pricing Analysis
14.20.2. Market Share Analysis, 2022
14.20.2.1. By Category
14.20.2.2. By Distribution Channel
14.20.2.3. By End User
15. Market Structure Analysis
15.1. Competition Dashboard
15.2. Competition Benchmarking
15.3. Market Share Analysis of Top Players
15.3.1. By Regional
15.3.2. By Category
15.3.3. By Distribution Channel
15.3.4. By End User
16. Competition Analysis
16.1. Competition Deep Dive
16.1.1. Ricela Health Foods
16.1.1.1. Overview
16.1.1.2. Product Portfolio
16.1.1.3. Profitability by Market Segments
16.1.1.4. Sales Footprint
16.1.1.5. Strategy Overview
16.1.1.5.1. Marketing Strategy
16.1.1.5.2. Product Strategy
16.1.1.5.3. Channel Strategy
16.1.2. 3F Industries Ltd.
16.1.2.1. Overview
16.1.2.2. Product Portfolio
16.1.2.3. Profitability by Market Segments
16.1.2.4. Sales Footprint
16.1.2.5. Strategy Overview
16.1.2.5.1. Marketing Strategy
16.1.2.5.2. Product Strategy
16.1.2.5.3. Channel Strategy
16.1.3. Maheshwari Solvent
16.1.3.1. Overview
16.1.3.2. Product Portfolio
16.1.3.3. Profitability by Market Segments
16.1.3.4. Sales Footprint
16.1.3.5. Strategy Overview
16.1.3.5.1. Marketing Strategy
16.1.3.5.2. Product Strategy
16.1.3.5.3. Channel Strategy
16.1.4. Modi Naturals Ltd.
16.1.4.1. Overview
16.1.4.2. Product Portfolio
16.1.4.3. Profitability by Market Segments
16.1.4.4. Sales Footprint
16.1.4.5. Strategy Overview
16.1.4.5.1. Marketing Strategy
16.1.4.5.2. Product Strategy
16.1.4.5.3. Channel Strategy
16.1.5. Vaighai Agro Products Ltd.
16.1.5.1. Overview
16.1.5.2. Product Portfolio
16.1.5.3. Profitability by Market Segments
16.1.5.4. Sales Footprint
16.1.5.5. Strategy Overview
16.1.5.5.1. Marketing Strategy
16.1.5.5.2. Product Strategy
16.1.5.5.3. Channel Strategy
16.1.6. Marico Ltd.
16.1.6.1. Overview
16.1.6.2. Product Portfolio
16.1.6.3. Profitability by Market Segments
16.1.6.4. Sales Footprint
16.1.6.5. Strategy Overview
16.1.6.5.1. Marketing Strategy
16.1.6.5.2. Product Strategy
16.1.6.5.3. Channel Strategy
16.1.7. Harwin Agro Enterprises (P) Ltd
16.1.7.1. Overview
16.1.7.2. Product Portfolio
16.1.7.3. Profitability by Market Segments
16.1.7.4. Sales Footprint
16.1.7.5. Strategy Overview
16.1.7.5.1. Marketing Strategy
16.1.7.5.2. Product Strategy
16.1.7.5.3. Channel Strategy
16.1.8. A.P. Refineries Pvt. Ltd.
16.1.8.1. Overview
16.1.8.2. Product Portfolio
16.1.8.3. Profitability by Market Segments
16.1.8.4. Sales Footprint
16.1.8.5. Strategy Overview
16.1.8.5.1. Marketing Strategy
16.1.8.5.2. Product Strategy
16.1.8.5.3. Channel Strategy
16.1.9. N.K. Proteins Ltd.
16.1.9.1. Overview
16.1.9.2. Product Portfolio
16.1.9.3. Profitability by Market Segments
16.1.9.4. Sales Footprint
16.1.9.5. Strategy Overview
16.1.9.5.1. Marketing Strategy
16.1.9.5.2. Product Strategy
16.1.9.5.3. Channel Strategy
16.1.10. Malar Solvent
16.1.10.1. Overview
16.1.10.2. Product Portfolio
16.1.10.3. Profitability by Market Segments
16.1.10.4. Sales Footprint
16.1.10.5. Strategy Overview
16.1.10.5.1. Marketing Strategy
16.1.10.5.2. Product Strategy
16.1.10.5.3. Channel Strategy
16.1.11. Adani Wilmar
16.1.11.1. Overview
16.1.11.2. Product Portfolio
16.1.11.3. Profitability by Market Segments
16.1.11.4. Sales Footprint
16.1.11.5. Strategy Overview
16.1.11.5.1. Marketing Strategy
16.1.11.5.2. Product Strategy
16.1.11.5.3. Channel Strategy
17. Assumptions & Acronyms Used
18. Research Methodology
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