The rice-based products market is projected to be valued at USD 237.4 million in 2025 and is expected to reach USD 437.4 million by 2035, expanding at a CAGR of 6.3% during the forecast period.
The industry of rice-derived goods has witnessed rapid progress, on account of consumer demand for gluten-free, plant-based, and minimally processed food alternatives moving up.
Rice products are high in rice flour, rice noodles, rice milk, and rice snacks and are mostly used for the making of delicious food and as an additive in the formulation of functional food. The industry is further stimulated by the growing popularity of Asian cuisine and the increasing number of health-conscious consumers.
The main driver of industry growth is the increasing number of gluten-free diets adopted due to the increase in celiac disease cases, gluten intolerance, and digestive health problems. Consumers who seek allergen-free and easily digestible food products are opting for rice-derived products, which is a flexible and healthy alternative to wheat and other grains. The other reason for the growth of rice-based products is the rise of receptacle food products that are non-GMO and chemical-free.
The growth of dairy-free and plant-based food aisles is, however, another driver of the industry growth. Rice milk is gaining popularity as a lactose-free and allergen-friendly substitute for dairy, and rice protein is being recognized as an essential component in plant-based diet and sports supplements. Moreover, rice-based snacks, such as puffed rice cakes and rice chips, are becoming increasingly popular as low-calorie and nutrient-rich snack alternatives for health-conscious consumers.
Technological developments such as rice processing, mill, and fortification tear down the barriers to higher texture, nutritional quality, and shelf stability of rice-based products. New products are made from ingredient formulation advancements, including fortified rice and prebiotic-enhanced rice snacks.
The flourishing of online commerce and direct-to-consumer sales routes have made the industry more accessible and attracted more customers. However, the industry has its challenges that have to be faced such as fluctuating rice prices, competition from alternative grain-based products, and supply chain problems that influence the availability of raw material.
Despite these challenges, there are plenty of opportunities for the industry to expand. The rise in the sale of ethnic and specialty rice-based foods and the emergence of fortified and functional rice products have opened up new paths for expansion.
Moreover, the concern for sustainable rice farming and eco-friendly packaging solutions is likely to improve brand differentiation. The industry, which is expected to grow long-term, is greatly influenced by the shifts in consumer preferences towards laws and greener food alternatives.
| Metrics | Values |
|---|---|
| Industry Size (2025E) | USD 237.4 million |
| Industry Value (2035F) | USD 437.4 million |
| CAGR (2025 to 2035) | 6.3% |
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The industry is growing robustly on the back of rising demand for gluten-free, plant-based, and minimally processed foodstuffs. Rice-based products like rice flour, rice milk, rice protein, and ready-to-eat rice-based snacks are becoming increasingly popular due to ease of digestion, hypoallergenic nature, and the fact that they can meet different dietary needs.
Food & beverage industry is the greatest user, utilizing rice-based products as an inclusion in bakery foods, dairy substitutes, and convenience foods. Baby food business also provides strong stimulus with the digestibility and allergy-free characteristic of rice-based compositions.
Rice-based components are employed in the nutrition enrichment of animal feeds but have moderate demand in the latter owing to price concerns. Pharmaceutical usage, however, is expanding with rice-based constituents used in preparations demanding clean-label and allergy-free material.
With heightened consumer interest in health and wellness trends, along with the growth of plant-based diets, the industry is projected to maintain its growth path.
The table below helps in comparing from one period of time (6 months) to another, the change of CAGR from the base year (2024) to the current year (2025) for each industry. The review reveals key variations in industry performance reflective of revenue realization patterns and serves as a useful indicator of future growth trends. The first half of the year (H1) is January to June and the second half of the year (H2) is July to December.
| Particular | Value CAGR |
|---|---|
| H1 (2024 to 2034) | 5.9% |
| H2 (2024 to 2034) | 6.3% |
| H1 (2025 to 2035) | 6.2% |
| H2 (2025 to 2035) | 6.5% |
In the first half of the period, the market is expected to grow by 6.3% CAGR between 2025 to 2035, with an ongoing growth momentum during H2. The CAGR for H1 2025-H2 2035 will also be the same that reflects a consistent demand of rice products. Overall, the industry recorded an increase of 30 and 20 BPS, respectively, for H1 & H2 that indicates seasonal fluctuation and customer preference.
Between 2020 and 2024, the industry experienced augmented growth as a result of demand for functional foods increasing, diversification of supply, and sports nutrition being accepted. Consumers sought probiotic-enriched, high-fiber, and high-protein rice foods, and thus companies developed fortified rice snacks, gut-friendly drinks, and fortified rice formulations.
Geopolitical tensions and climatic shifts led to disruptions in the supply chain, and thus increased investment in localized rice cultivation and AI-based procurement methods. Rice protein also took the shape of a trend in sport nutrition, with companies launching rice-based energy bars and amino-acid-enriched drinks.
Premiumization of rice products was also a trend, with rice crisps that are gourmet, heirloom varieties of rice, and hand-crafted rice noodles gaining popularity with the urban consumer.
Rice functional foods will evolve further after 2025 to 2035 with a focus on evidence-based health claims and sustainable manufacturing. Precision fermentation and plant protein optimization will enhance the nutritional value of rice foods.
Supply chain resilience will be enhanced through blockchain traceability and smart farm technology with greater resilience against industry volatility. Sports nutrition markets will continue to rise, with blends of rice proteins that are developed to be of equal quality to whey proteins.
Meanwhile, quality rice will expand in upscale restaurant and gourmet segments, with premium brands leveraging chef support and regional authenticity to advance product positioning.
Comparative Market Shift Analysis (2020 to 2024 vs. 2025 to 2035)
| 2020 to 2024 Trends | 2025 to 2035 Projections |
|---|---|
| Increasing consumption of high-protein, probiotic-enriched, and fiber-rich rice foods. | Further innovation of rice foods with permitted health claims. |
| Geopolitical instability and climatic fluctuation in regional rice production led to localized farming with the use of AI for procurement. | Blockchain technology and intelligent agri technologies render the supply chain robust. |
| Rice protein supplementation in energy bars, recovery drinks after exercise, and sports beverages. | Blending rice proteins specially designed to match whey protein quality for upscale sport. |
| Growing demand for heirloom-type rice varieties, gourmet rice snack foods, and upscale artisanal rice noodle. | Alliances with chefs and growth in gourmet and fine-dining markets. |
| Companies engaging in fortification technology and R&D for ingredients. | More investment in regenerative agribusiness and ethical sourcing practices. |
The industry is flourishing mainly due to the ongoing gluten-free and plant-based food alternatives needs. Nonetheless, global warming and unpredicted weather circumstances stand as a barrier to rice cultivation that reduces both yields and raw material supply. Firms have to put in place the resilient sourcing strategies and sustainable farming initiatives to reduce the supply chain risks.
The regionally varying regulatory challenges concerning food safety, labeling, and pesticide residue limits become increasing compliance complexities. Implementation of stricter quality control measures as well as third-party certifications are inevitable in order to conserve industry quality and guarantee products' compliance with changing food safety standards, which in turn will add to the costs of operations for companies.
The fight against other cereals such as quinoa, oats, and sorghum is becoming more and more serious and so could have a negative effect on consumer preference for rice products. Companies ought to find the way to keep their industry with product innovation, nutrition supplement, and functional attributes that are distinctive and appeal to health-conscious consumers.
The price instability of rice owing to political activities, industry-based restrictions, and inflation that is either upward or downward movement could lead to a rise in current production costs. On the other hand, the companies should look at creating a wider network of suppliers, focus on efficient processing technology and design flexible pricing so that they will maintain their profitability and competitiveness.
Consumer views about whether the rice-based products have good or bad nutrition influence the demand for these products. The worry about the high carb level and the high glycemic index have the potential of limiting marketing expansion. The use of educational marketing and the new product including added fiber, protein, and functional ingredients can be the ways to show rice-based products as the healthier choice among the alternatives in the food sector.
Rice Snacks: Dominating the Product Outlook
| Segment | Value Share (2025) |
|---|---|
| Rice Snacks (By Product) | 35% |
The industry analysis states that the rice snacks segment is estimated to take on the top position in the global rice-based product industry, accounting for a little over time in 2025 in terms of value, as concerns related to convenient, gluten-free, healthy food gain traction among consumers.
These are becoming popular format, such as rice chips, puffed rice snacks, and flavored rice crackers that customers enjoy for their crunch but also their clean-label appeal. Now, major brands like PepsiCo’s Quaker Oats (Rice Crisps), Lundberg Family Farms (Organic Rice Chips), and Calbee (Jagarico and other rice-based snacks) are developing their lines with protein fortification, fiber enrichment, and new flavors - seaweed, spicy chili, honey butter - to broaden their offerings.
Asia-Pacific is the largest market for rice snacks, followed by North America and Europe, with the regions consuming traditional Asian rice snacks owing to growing preferences for exotic and diverse culinary experiences. Driven by this increasing demand for gluten-free, simple-to-prepare meals, rice noodles are predicted to represent 30% of the global industry for rice-based goods by 2025.
Rice noodles are popular with consumers because of their versatility, light texture, and use in different Asian and fusion cuisines. Health-conscious consumers look for them as a low-fat, allergen-free substitute for wheat pasta.
Companies such as Thai President Foods Public Company Limited (Mama®), Lotus Foods, and Annie Chun’s Inc. are taking advantage of this opportunity by providing organic, whole grain, and fortified rice noodles in different formats, including instant, vermicelli, and flat noodles. The incorporation of Asian cuisine into mainstream diets worldwide has driven greater demand in retail and food service channels, particularly in North America and Europe.
Supermarkets/Hypermarkets: Leading Distribution Channel
| Segment | Value Share (2025) |
|---|---|
| Supermarkets/Hypermarkets(By Distribution Channel) | 50% |
Supermarkets and hypermarkets are expected to be the most evaluated segments for distribution, holding a market share of 50% in 2025. Consumers also like these physical retail outlets to try various rice-based products, compare offerings of different brands, and purchase them in bulk. Walmart and Tesco, for example, have also added more rice snacks and noodles to their private-label ranges.
The Australian agribusiness giant SunRice, for example, sells products such as rice cakes and rice flour in close to 50 markets around the globe, helping the company achieve significant growth in sales.
Sales have also benefited from the introduction of premium and organic products in dedicated health aisles. In-store sampling, promotional discounts, and bundled alternatives lure consumers to try rice-style cakes, noodles, and assorted snacks.
Supermarkets and hypermarkets still dominate despite online retail growth because they can provide a plethora of products within the same roof, which is appealing to urban and suburban shoppers alike.
Estimates suggest that up to 30% of all rice-based products sold will be distributed through convenience stores by 2025 as consumers look for quick meal solutions and snacks. Whether you want to purchase throughout the day or you want to go pick up something during lunchtime, their extended operating hours and wide coverage make them great for buying on the go.
This trend has allowed major chains such as 7-Eleven and FamilyMart to leverage by providing a variety of rice-based goods. Example: Produced by FamilyMart in Japan, its private brand includes traditional Japanese rice balls (onigiri) with fillings like salmon, spicy cod roe, and pickled plum, which appeal to consumers wanting authentic flavors. Likewise, 7-Eleven has a range of rice products, such as rice crackers or instant rice bowls, catering to convenience without sacrificing taste or quality.
| Countries | CAGR (2025 to 2035) |
|---|---|
| USA | 4.7% |
| UK | 3.9% |
| France | 3.8% |
| Germany | 4.1% |
| Italy | 3.7% |
| South Korea | 4.5% |
| Japan | 5.2% |
| China | 6.8% |
| Australia | 4.2% |
| New Zealand | 3.6% |
The USA industry is dominated by increasing consumer demand for healthy and convenient food. Gluten-free and organic food demand is bolstered by increasing disposable income and health awareness. Food companies are targeting innovation through the introduction of ready-to-eat and functional food. Efficient distribution channels and e-commerce growth also underpin a growth rate of 4.7% CAGR from 2025 to 2035.
The UK industry is dominated by increasing health awareness and changing dining habits. Food consumers are interested in healthy, sustainable food and hence demand more organic and vegetable food. The industry is enabled by strong retail and internet infrastructure for accessibility of the industry. These allow a consistent CAGR of 3.9% over the forecast period.
France's economy is fueled by its rich gastronomic culture and a high desire for quality food products. Healthy trends are dictating consumer purchases, resulting in higher demand for natural and fortified foods-the rising popularity of plant-based diets further fuels industry growth. With strong retail backing and rising exports, France is predicted to experience a CAGR of 3.8% through 2035.
Germany's industry is fueled by its strong food sector and a strong focus on innovation. Organic foods and functional foods are attracting consumers' attention, which is boosting demand. Technological innovations in food packaging and processing boost product appeal. As more consumers become interested in sustainable and local products, the industry will expand at a CAGR of 4.1%.
Italy's industry is fueled by its inculcated food culture and a developing trend towards more food quality options. Greater popularity for organic and minimally processed food affects consumer trends. Higher numbers of specialty food store and online websites also increase availability. All of these factors have allowed Italy to receive an estimated CAGR of 3.7% over the forecast period.
South Korea's industry is growing fast because of the rise in disposable incomes and rising consumer health and nutrition consciousness. Convenience foods and functional foods are gaining popularity. Growth is driven by export expansion and investment in food technology. With all of these factors combined, South Korea's industry will grow at a CAGR of 4.5%.
Japan's demand for quality, premium products remain strong and governs its industry. Packaging and product development respond to changing consumer needs. Japan's elderly population needs food that is easy to digest and has high nutritional value, thus governing the industry. The export of conventional Japanese cuisine is also on the rise. Under such dynamics, Japan will be growing at a CAGR of 5.2%.
China is the industry leader by leveraging its ginormous capacity and robust local demand. Urbanization, coupled with shifting food preferences, is fueling demand for better and higher-value offerings. Investment in food processing technology and food e-commerce drive-through are other contributors to the growth. Moreover, food innovation and self-sufficiency in agriculture drive the estimated 6.8% CAGR for the future period.
Australia's industry is driven by growing consumer demand for organic and health-oriented food products. Increasing demand for sustainably produced and ethically sourced alternatives also defines the sector. Support from the strong government towards food innovation, along with an established retail infrastructure, fuels industry growth and pushes the industry towards a projected CAGR of 4.2%.
New Zealand's industry is supported by its high reputation for quality, natural food items. The focus on organics and sustainability initiates demands from the consumers. The country's export industry and food processing technology significantly contribute to propelling the industry. With all these factors in place, New Zealand is likely to reach a CAGR of 3.6% by 2035.
The rice-based products industry is in flux as the world sees a fastly rising consumer demand for gluten-free, plant-based, and functional foods. Companies with established positions, such as Lundberg Family Farms, Tilda, RiceSelect, and Kameda Seika, have taken driving equations to work with premium sourcing, organic certifications, and an unwinding array of rice-based innovations.
Ranging from fortified rice and ready-to-eat meals to functional snacks, these brands offer health-oriented recipes at the heart of the evolving industry, shaped instead by transparent labeling practices and sourcing based on sustainability.
With ethical consumption and traceability all setting consumers' expectations, companies continue to put effort into regenerative agriculture, carbon neutrality in production, and biodegradable packaging to enhance their brand value, aligned with ESG commitments.
The new-age biodiversity train for doing e-commerce business has transformed the landscape more than ever, allowing brands a way to connect directly to their customers while agile in supply chain management.
At the other end of the spectrum are startup and niche brands flooding the industry with sprouted rice flour, fermented rice proteins, and probiotic-infused rice snacks to meet new health and wellness trends. Employing natural processes and enhanced functional ingredients, these challengers are building high-value segments, particularly in sports nutrition, allergen-free foods, as well as premium organic.
More consolidation activities are being witnessed in food markets with increasing activity in mergers, acquisitions, and private-label expansion. Meanwhile, regulatory pressure is exerting influence on the design and marketing of new products as governmental oversight on labeling, organic, and allergenic food issues tighten.
The brands capable of seamlessly bridging and fusing sustainability, transparency, and contemporary food science will, therefore, be ramped unto certain advantages that will form the future shape of this swift-evolving marketplace.
Market Share Analysis by Company
| Company Name | Estimated Market Share (%) |
|---|---|
| Lundberg Family Farms | 18-22% |
| Tilda | 15-19% |
| RiceSelect | 12-16% |
| Kameda Seika | 8-12% |
| Lotus Foods | 6-10% |
| Other Companies (Combined) | 30-40% |
| Company Name | Key Offerings & Market Focus |
|---|---|
| Lundberg Family Farms | Specializes in organic, sustainably grown rice products, including rice cakes, risottos, and snacks. |
| Tilda | Known for its premium basmati rice and ready-to-eat rice meals, targeting both retail and foodservice segments. |
| RiceSelect | Offers high-quality specialty rice varieties, including Arborio, Basmati, and Texmati rice, catering to gourmet consumers. |
| Kameda Seika | Focuses on rice-based snacks, particularly rice crackers, with a strong presence in Asia and growing global reach. |
| Lotus Foods | Pioneers in heirloom and organic rice varieties, promoting fair-trade and regenerative agriculture practices. |
Key Company Insights
Lundberg Family Farms (18-22%)
A leader in organic and sustainable rice products, Lundberg Family Farms emphasizes regenerative farming, non-GMO certifications, and diverse rice-based offerings, including rice chips, risottos, and puffed rice snacks.
Tilda (15-19%)
A prominent player in the premium rice category, Tilda specializes in basmati rice and flavored ready-to-eat rice packs. The company is expanding into international markets with a focus on healthy and convenient meal solutions.
RiceSelect (12-16%)
RiceSelect is known for its gourmet and specialty rice varieties, including Arborio and Texmati rice. The brand targets upscale consumers and food enthusiasts seeking high-quality rice options.
Kameda Seika (8-12%)
A leading rice snack manufacturer from Japan, Kameda Seika is growing its presence in global markets with innovative rice-based snack products, including gluten-free rice crackers.
Lotus Foods (6-10%)
Focusing on sustainability and fair-trade practices, Lotus Foods specializes in heirloom and organic rice, supporting small-scale farmers and promoting climate-friendly rice-growing techniques.
Other Key Players
The industry is slated to reach USD 237.4 million in 2025.
The industry is predicted to reach a size of USD 437.4 million by 2035.
Key companies include Lundberg Family Farms, Tilda, RiceSelect, Kameda Seika, Lotus Foods, Riso Scotti, Thai President Foods, Ricegrowers Limited (SunRice), Capital Rice Group, and Vinh Hoan Corporation.
China, slated to grow at 6.8% CAGR during the forecast period, is poised for the fastest growth.
The rice snacks segment is among the most widely used.
By products type, the industry is segmented into rice snacks, rice noodles, rice puddings, rice cakes, rice balls, and others.
By distribution channel, the industry is classified into supermarkets/hypermarkets, online, and others.
By type, the industry is categorized into conventional and organic rice-based products.
By region, the industry is divided into North America, Latin America, Western Europe, Eastern Europe, South Asia & Pacific, East Asia, Central Asia, Balkan and Baltic Countries, Russia and Belarus, and The Middle East & Africa.
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