The global reusable sanitary pads market is estimated to be valued at USD 3,171.50 million in 2023. With the growing popularity of reusable sanitary pads over disposable ones, the overall sales are projected to grow at a prolific CAGR of 11.4% between 2023 and 2033, totaling a valuation of USD 9,334.90 million by 2033.
Currently, total reusable sanitary pad sales represent ~5%- 10% of the global health and personal care market, and this number is likely to improve further amid the growing adoption of reusable sanitary pads worldwide.
Reusable sanitary pads are cloth pads that can be used multiple times. These reusable pads are generally made from cotton, bamboo, and hemp. They have become commonly used menstrual hygiene products by women across the world due to their eco-friendly nature.
Rising concerns regarding the waste generated by disposable sanitary pads are playing a key role in encouraging the adoption of reusable sanitary pads.
Today, a major portion of women prefer reusable sanitary pads due to their various advantages. Reusable pads help reduce plastic in landfills, lower the carbon footprint, and are much cheaper in the long term.
Similarly, growing health awareness among women, especially those from low economic regions, and various campaigns launched by the government and non-government organizations may continue to bolster the market growth of reusable sanitary pads.
Various organizations and institutes are striving to encourage women to use better menstrual hygiene products, such as reusable sanitary pads and menstrual cups. For instance, in 2019-2020, the #ReuseRiseRejoice campaign was launched to provide girls with menstrual health home check-in and training, a pack of five reusable pads, and a menstrual cup.
Amid the growing popularity of reusable sanitary pads as an ideal alternative to disposable ones, leading businesses are shifting their focus toward ramping up their disposable pad production.
Besides this, new startups are jumping into this space to grab emerging opportunities by developing reusable pads from innovative materials. For instance, in 2019, Sanfe, an IIT Delhi incubated startup, launched reusable sanitary pads made from banana fibers.
| Attribute | Reusable Sanitary Pads Market (From 2018 to 2022) |
|---|---|
| Market HCAGR (From 2018 to 2022) | 9.6% |
| Market Size - 2018 | USD 1,957.20 million |
| Market Size - 2022 | USD 2,824.10 million |
| Attribute | Reusable Sanitary Pads Market (From 2023 to 2033) |
|---|---|
| Market CAGR (From 2023 to 2033) | 11.4% |
| Market Size - 2023 | USD 3,171.50 million |
| Market Size - 2033 | USD 9,334.90 million |
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Demand in the reusable sanitary pads market is slated to increase at 11.4% CAGR between 2023 and 2033, compared to the 9.6% CAGR registered between 2018 and 2022. Growth in the reusable sanitary pads market is driven by rising pollution levels due to the disposal of single-use pads, growing demand for more sustainable menstrual hygiene products, and increasing penetration of new developments in this space.
Reusable sanitary pads refer to interchangeable feminine hygiene products, an alternative to disposable sanitary pads or menstrual cups. These pads are usually made of absorbent fabrics that include cotton, bamboo, hemp, and others. Women mostly use them during their menstrual periods, providing more hygienic protection from dangerous compounds than disposable pads do.
Reusable pads are like disposable pads with a porous layer that wicks up fluids to prevent messes. They are cleaned instead of tossed. This makes them cost-efficient and eco-friendly menstrual hygiene products.
Rising awareness about the impact of female hygiene products on the environment may accelerate sales of sustainable alternatives, such as reusable sanitary pads, during the forecast period.
Demand in the reusable sanitary pads market is slated to increase at 11.4% CAGR between 2023 and 2033, compared to the 9.6% CAGR registered between 2018 and 2022. Growth in the reusable sanitary pads market is driven by rising pollution levels due to the disposal of single-use pads, growing demand for more sustainable menstrual hygiene products, and increasing penetration of new developments in this space.
Reusable sanitary pads refer to interchangeable feminine hygiene products, an alternative to disposable sanitary pads or menstrual cups. These pads are usually made of absorbent fabrics that include cotton, bamboo, hemp, and others. Women mostly use them during their menstrual periods, providing more hygienic protection from dangerous compounds than disposable pads do.
Reusable pads are like disposable pads with a porous layer that wicks up fluids to prevent messes. They are cleaned instead of tossed. This makes them cost-efficient and eco-friendly menstrual hygiene products.
Rising awareness about the impact of female hygiene products on the environment may accelerate sales of sustainable alternatives, such as reusable sanitary pads, during the forecast period.
Principal Consultant
| Attribute | Details |
|---|---|
| North America Market Share - 2023 | 32.5% |
| United States Market Share - 2023 | 27.4% |
| Australia Market Share - 2023 | 1.9% |
Increased Health Consciousness Among Consumers and Rapid Shift Towards Eco-friendly Menstrual Products Pushing Demand for Reusable Pads in the United States
The United States is expected to remain the most lucrative market across North America, exhibiting a CAGR of 6.9% during the forecast period (2023 to 2033). Sales for reusable pads in the United States market are driven by high levels of health awareness among women, growing demand for sustainable and eco-friendly menstrual hygiene products, and easy availability of various products through online sales channels.
People across the United States have realized the harmful impact of disposable sanitary pads on the environment. As a result, they are showing a keen inclination towards using more environmentally friendly sanitary pads. This may continue to boost the reusable sanitary pads market growth during the forecast period.
Similarly, fast technological developments, such as superabsorbent fibers, ozone-friendly chemicals, organic production, and cover-free construction, are all expected to boost the industry's progress over the next ten years.
| Attribute | Details |
|---|---|
| Japan Market Share - 2023 | 6.4% |
| China Market CAGR (From 2023 to 2033) | 14.8% |
| India Market CAGR (From 2023 to 2033) | 16.2% |
Rising Penetration of Women Hygiene Product Startups Fostering Market Growth in India
As per FMI, India may remain the sharpest-growing reusable sanitary pads market during the forecast period. Demand for reusable pads in the Indian market is expected to grow at a prolific CAGR of 15.6% between 2023 and 2033, owing to the growing awareness about eco-friendly menstrual hygiene products, rising government initiatives and an increase in allergies and UTIs due to the toxins found in disposable sanitary napkins.
The rapid surge in the number of startups dealing with women's hygiene products catalyzes the market growth of reusable sanitary pads.
Over the years, there has been a sharp rise in the number of startups across India offering affordable reusable pads.
The rising working women population and the growing interest in maintaining menstrual hygiene to prevent skin diseases are fueling the growth of this market.
Apart from this, developing new marketing strategies by reputed brands, including incorporating influential celebrities and social media marketing to reach out to a larger demographic base, is also positively impacting the Indian reusable sanitary pads market.
| Attribute | Details |
|---|---|
| Europe Market Share - 2023 | 24.8% |
| Germany Market Share - 2023 | 6.8% |
| United Kingdom Market CAGR (From 2023 to 2033) | 10.3% |
Implementation of Strict Regulations Regarding Garbage Disposal to Support Market Growth in the United Kingdom
According to Future Market Insights, the reusable sanitary pads market in the United Kingdom is expected to grow at a CAGR of 9.1% during the forecast period of 2023 and 2033. The market growth of reusable sanitary pads in the United Kingdom reusable sanitary pads market is driven by increasing awareness about alternative menstrual hygiene products, stringent regulations about garbage disposal, and the easy availability of numerous menstrual hygiene products across online and offline channels.
| Segment | Material Type |
|---|---|
| Segment Name | Cotton |
| Segment Share | 40% |
The Eco-friendly Nature of Cotton Makes it Ideal For Making Reusable Sanitary Pads
By material type, cotton may continue to remain the most preferred material for making reusable sanitary pads, owing to the environmentally friendly nature of cotton and the growing preference of women for reusable cotton sanitary pads. As per FMI, the cotton segment is expected to grow at a CAGR of 8.1% during the forecast period of 2023 and 2033.
Cotton pads are a more convenient and environmentally friendly option for customers. These pads are made of biodegradable and environmentally friendly materials, which results in less waste generation. They are readily available in the market and are generally more durable as compared to other pads.
| Segment | Sales Channel |
|---|---|
| Segment Name | Online Retailers |
| Segment Share | 17.60% |
Online Retailers Segment to Witness the Highest Sales in 2023 & Beyond
As per FMI, the online retailer's segment is anticipated to expand at 21.7% CAGR through 2033, owing to the rapid expansion of the e-commerce industry, surging interest in contactless delivery, and rising consumer preference for purchasing sanitary pads through online platforms due to better convenience.
The online site provides the purchaser with a variety of options to pick from, which they sort and filter according to their needs. Online services also provide good value and discounts that inspire consumers to proceed with the purchase efficiently.
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Leading players in the global reusable sanitary pads market are adopting various strategies such as new product launches, mergers, acquisitions, and collaborations to expand their global footprint. They are also investing in research and development to improve their product portfolios to offer products suitable for different demographics.
Eco Femme, Fabpad, and Rebelle -Top 3 Trendsetters of Eco-friendly and Sustainable Sanitary Pads
Eco Femme, Fabpad, and Rebelle are the top three pioneers in reusable sanitary pads. These companies provide skin-friendly reusable pads made of 100% cotton cloth. With Rebelle, women can choose safety and comfort for themselves and the planet. Rebelle Natural Menstrual Pads, originally known as Idham pads, were created by a lady who wanted all women to access a better and safer option than conventional sanitary pads.
Since its establishment in 2019, Rebelle has been continuously introducing new sanitary pads to help women to cope with their periods while at the same time reducing pollution levels. For instance, in June 2021, Rebelle launched The Bamboo Charcoal Cotton Blend Pads, their latest offering in women's health and menstrual hygiene. Rebelle Pads made history by becoming the first company to give women a new companion that was comfortable and 60% more beneficial to the environment.
Likewise, Eco Femme has become a key manufacturer and supplier of reusable pads. The main objective of the company is to promote and revitalize menstruation practices that are healthy, affordable, dignified, and ecologically sustainable. The company's cloth pads are cotton that encourages good health throughout the menstrual cycle, and are reasonably priced and aesthetically pleasing.
Through its products and campaigns, Eco Femme plays a key role in encouraging women to use sustainable and eco-friendly sanitary pads. For instance, Eco Femme launched Pad For Pad Program to build a bridge between Eco Femme's international customers and adolescent girls in India from low-income backgrounds who share the common experience of menstruation.
The program was intended to provide a way for girls to gain free access to Eco Femme's washable cloth pad and learn how to manage menstruation healthily and sustainably.
Fab Pad is a little behind when leaving a print in reusable sanitary pads. The company aims to provide affordable, hygienic, and environmentally responsible menstruation products for all women. FabPad aspires to collaborate with all partners that share the goal of empowering and bettering the lives of millions of women by offering accessible menstrual hygiene products.
Novel Breakthroughs and Advancements
| Company | Eco-startup |
|---|---|
| Strategy | Launch |
| Details | In 2021, Eco-startup LastObject introduced a reusable menstrual pad to provide women with an eco-friendly, affordable, and healthy alternative to period products. |
| Company | DAME |
|---|---|
| Strategy | Launch |
| Details | In 2020, DAME, creator of the world’s first reusable tampon applicator, launched reusable period pads made of natural materials, including organic cotton and lyocell. The new pads absorb ten times their weight and instantly wick away moisture. |
The market is valued at USD 3.1 billion in 2023.
Johnson & Johnson, and Avery Dennison Corporation are the leading market players.
The market is estimated to reach USD 9.3 billion by 2033.
Rising demand for eco-friendly products drives the market prospects.
From 2018 to 2022, the market registered a CAGR of 9.6%.
1. Executive Summary 2. Market Overview 3. Market Background 4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033 5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Material Type 5.1. Cotton 5.2. Bamboo 5.3. Hemp 5.4. Synthetic 5.5. Others 6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Sales Channel 6.1. Modern Trade 6.2. Convenience Stores 6.3. Departmental Stores 6.4. Specialty Stores 6.5. Mono Brand Stores 6.6. Online Retailers 6.7. Drug Stores 6.8. Others 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region 7.1. North America 7.2. Latin America 7.3. Western Europe 7.4. Eastern Europe 7.5. South Asia and Pacific 7.6. East Asia 7.7. Middle East and Africa 8. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 9. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 10. Western Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 11. Eastern Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 12. South Asia and Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 13. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 14. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 15. Key Countries Market Analysis 16. Market Structure Analysis 17. Competition Analysis 17.1. Aisle 17.2. Rael 17.3. Charlie Banana 17.4. Femme Fabric Solutions LLP PREME SANITARY PADS 17.5. Naari Cloth Pads 17.6. Eco Femme 17.7. FabPad 17.8. Family 17.9. Isweven 17.10. Pee Safe (Redcliffe Hygiene Pvt. Ltd.) 17.11. Re: Pad 17.12. Rebelle Pads 17.13. Reboot-U 17.14. Relief Line 17.15. Safe (Redroom Technology Pvt. Ltd.) 17.16. Saukhyam 18. Assumptions & Acronyms Used 19. Research Methodology
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Reusable Sanitary Pads Market
