The reusable period panties market is estimated to reach USD 132.0 million in 2023. Demand for reusable period panties is forecast to increase at an impressive 16.9% CAGR. The market is likely to surpass USD 631.2 million by 2033.
As per FMI, the reusable period panties industry holds around 29.5% of the global panties market share. Increasing preference for sustainable and eco-friendly alternatives for feminine hygiene products is driving sales over the forecast period.
Increasing preference for comfortable and sustainable menstrual hygiene products is driving sales of reusable period panties over disposable menstrual products. Besides this, these panties are made of superabsorbent and leak-proof fabrics. They provide comfort and reduce the chances of skin reactions caused by plastic-based materials.
Rising awareness regarding effective menstrual hygiene products and other alternatives to napkins and pads across emerging economies.
| Attribute | Details |
|---|---|
| Reusable Period Panties Market Estimated Size 2023 | USD 132.0 million |
| Reusable Period Panties Market Projected Size (2033) | USD 631.2 million |
| Reusable Period Panties Market Value-based CAGR (2023 to 2033) | 16.9% |
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In the past few years, many social agencies are organizations have undertaken awareness initiatives. To promote the usage of female hygiene products in rural and underdeveloped cities and towns across the globe.
For instance, UNICEF is actively undertaking campaigns to promote awareness regarding female hygiene. As per the statistics, nearly 1.8 billion women experience their menstrual cycle every month across the world. Although, millions of these individuals are unable to manage their menstrual cycle. Due to a lack of awareness and inadequate availability of menstrual hygiene products.
The efforts undertaken by agencies like UNICEF are expected to play a key role in raising awareness of good menstrual hygiene. Thereby escalating the demand for reusable period panties in the forthcoming years.
Demand for reusable period panties recorded an impressive 13.8% CAGR between 2018 to 2022. Owing to the high availability of various types of novel feminine hygiene products. Increasing concerns regarding the disposal of sanitary napkins and plastic-based products encourage consumers to opt for sustainable options.
This is spurring demand for reusable period panties as they are more sustainable than disposable pads and tampons. Rising awareness about the impact of female hygiene products on the environment is further boosting the market.
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Demand in the United States is anticipated to account for a 20.1% share of the reusable period panties industry. The North American reusable period panties market is likely to hold around 24.3% of the global industry.
Consumers are seeking menstrual hygiene products that provide comfort, control leakage, and are sustainable. Manufacturers are also offering subscription-based models via online channels to make the shopping experience more seamless. Such developments are expected to augment the growth in the market over the assessment period.
In 2022, total sales in the United Kingdom market accounted for 24.8% of the Europe reusable period panties market. The demand for reusable period panties in the United Kingdom is projected to increase at a 13.6% CAGR during the forecast period. Increasing awareness regarding alternative menstrual hygiene products, along with the wide availability of such products across online and offline channels boosts the market.
According to FMI, India accounted for over 36.1% of the South Asia reusable period panties industry in 2022. Sales in the Indian market are projected to record a 25.5% CAGR over the forecast period. Increasing awareness regarding feminine hygiene driven by government initiatives is likely to propel the demand in India.
In terms of demographic, a surging preference for comfortable menstrual hygiene products among teens and tweens is anticipated. Therefore, manufacturers are launching innovative products to cater to the growing demand.
The brief segment has emerged as a dominant player in the reusable period panties industry. Capturing a significant market share of 20.7% in 2022. Its comfortable and practical design has gained traction among women seeking an alternative to traditional disposable menstrual products.
The brief segment offers a wider coverage area and better leak-proof protection, making it a popular choice among consumers with heavy flow. The availability of various absorbency levels and sizes within the brief segment has further helped it gain popularity.
The affordability of the brief segment in comparison to other styles has also been a contributing factor to its growth. Making it a cost-effective option for consumers looking for sustainable period solutions.
Demand for Medium Size Reusable Period Panties to Remain High
In terms of size, sales in the medium segment are anticipated to account for 36.1% of the total market share in 2022. Medium-sized reusable period panties are likely to witness continuous growth, owing to their versatility and comfort. These sizes offer a perfect balance of comfort and practicality.
Sales of Heavy/Super Absorbency Reusable Period Panties to Gain Traction
By absorbency level, the heavy/super absorbency segment accounted for a notable share of 20.4% in 2022. Heavy/super absorbency reusable period panties have the highest market share of over 60%. Owing to their superior absorbency capacity. Consumers are willing to pay a premium price for such products as they are convenient during heavy flow days.
Demand for the Mass/Economy Reusable Period Panties to Continue Gaining Momentum
In terms of the price range, the mass/economic reusable period panties segment is likely to increase at a 17.5% CAGR during the forecast period. This is due to the adoption of reusable period panties, which is increasing across emerging economies.
The mass/economic range segment dominates the reusable period panties industry with over 50% of the market share. Owing to their affordability and convenience. As consumers are drawn towards economical options that provide good value for money without compromising on quality.
Expansion of the e-commerce Sector to Push Sales of Reusable Period Panties Online
Based on sales channels, the online retailer's segment is anticipated to expand at a 20.7% CAGR through 2033. Amid surging preference for contactless delivery and convenience among consumers.
Online retailers have emerged as the leading sales channel in the reusable period panties industry, capturing over 40% of the total share. The ease of access, availability of options, and competitive pricing have led to a surge in online purchases.
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The reusable period panties industry is highly competitive, with players competing based on product innovation, quality, price, and marketing strategies. Leading players in the global market are adopting various strategies such as mergers, acquisitions, and collaborations to expand their global footprint. They are also investing in research and development activities. To improve their product portfolios to offer products suitable for different demographics.
Thinx Inc.
Thinx Inc. is a leading player in the reusable period panties market, offering a range of products for different flow levels. The company has a strong online presence and has expanded its product portfolio to include reusable tampons and pads.
Ruby Love LLC
Ruby Love LLC is another leading player in the reusable period panties industry. The company is known for its patented technology that provides leak-proof protection. It offers a variety of products for different menstrual needs and has a strong customer base in North America.
WUKA Wear Ltd.
WUKA Wear Ltd. is a United Kingdom-based company that specializes in eco-friendly and sustainable menstrual hygiene products. The company offers a range of reusable period panties and has won several awards for its innovative products.
Lunapads International Products Ltd.
Lunapads International Products Ltd. is a Canadian company that offers a variety of reusable menstrual products, including period panties. The company is known for its commitment to sustainability and social responsibility.
Modibodi Pty Ltd.
Modibodi Pty Ltd. is an Australian company that offers a range of reusable period panties for different flow levels. The company has a strong focus on innovation and sustainability and has won several awards for its products.
| Expansion Strategy | Description |
|---|---|
| Product Diversification | Expanding product line by introducing new products such as period-proof swimwear, activewear, or other menstrual products. |
| International Expansion | Entering new international markets by partnering with local retailers or distributors or establishing a direct-to-consumer model. |
| Sustainability Initiatives | Emphasizing eco-friendliness and sustainability by using recycled materials. Reducing waste during production, or implementing green packaging. |
| Collaborations and Partnerships | Collaborating with influencers, social media personalities, or other brands to increase brand awareness and reach new audiences. |
| Online Marketing Strategies | Enhancing online presence through social media advertising, influencer marketing, search engine optimization, and email marketing. |
| Innovation and Technology | Incorporating innovative technology, such as moisture-wicking fabrics or odor-neutralizing technology, to differentiate from competitors and enhance product performance. |
Recent Developments in the Reusable Period Panties Industry:
| Attribute | Details |
|---|---|
| Forecast Period | 2023 to 2033 |
| Historical Data Available for | 2018 to 2022 |
| Market Analysis | USD million for Value |
| Key Countries Covered | The United States, Canada, Brazil, Mexico, Germany, the United Kingdom, France, Spain, Italy, Russia, South Africa, Northern Africa GCC Countries, China, Japan, South Korea, India, Thailand, Malaysia, Indonesia, Australia & New Zealand |
| Key Segments Covered | Style, Size, Absorbency Level, Price Range, Sales Channel, and Region |
| Key Companies Profiled | Dear Kate, Inc.; WUKA; Essity AB; Flux Undies; THINX Inc.; Ruby Love; Elia Lingerie; Modibodi; Aisle; Saalt; The Period Company; Knix; Neione; Q&M; Anigan; Proof; Lovable (Hanes Group, Itlay); Blooming (FR); Uniqlo (JP); Aerie; PINK (Victoria Secret); Others (As Per Request) |
| Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, Drivers, Restraints, Opportunities and Threats Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
| Customization & Pricing | Available upon Request |
This market is estimated to be worth USD 631.2 million by 2033.
Growing demand for eco-friendly and sustainable menstrual products.
The United Kingdom's strict waste rules boost the market demand.
Increasing adoption of reusable period panties among young generations.
The market expanded at a CAGR of 13.8% from 2018 to 2022.
1. Executive Summary 2. Market Overview 3. Market Background 4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033 5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Style Type 5.1. Boy Short 5.2. Bikini 5.3. Brief 5.4. Hipster 5.5. Others 6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Size 6.1. Small 6.2. Medium 6.3. Large 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Absorbency Level 7.1. Heavy/Super Absorbency 7.2. Medium Absorbency 7.3. Light Absorbency 7.4. Super Light Absorbency 8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Sales Channel 8.1. Convenience Stores 8.2. Departmental Stores 8.3. Specialty Stores 8.4. Online Retailers 9. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region 9.1. North America 9.2. Latin America 9.3. Europe 9.4. Asia Pacific 9.5. MEA 10. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 11. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 12. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 13. Asia Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 14. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 15. Key Countries Market Analysis 16. Market Structure Analysis 17. Competition Analysis 17.1. Dear Kate, Inc. 17.2. WUKA 17.3. Essity AB 17.4. Flux Undies 17.5. THINX Inc. 17.6. Ruby Love 17.7. Elia Lingerie 17.8. Modibodi 17.9. Aisle 17.10. Saalt 17.11. The Period Company 18. Assumptions & Acronyms Used 19. Research Methodology
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Reusable Period Panties Market
