The global reusable incontinence products market is forecast to reach a valuation of USD 685.1 million by the end of 2023. According to Future Market Insights, this valuation is expected to rise at a CAGR of 6.1% from 2023 to 2033, expected to reach USD 1,242.8 million. Sales of reusable incontinence products are projected to expand by 1.8x in the forthcoming decade.
Globally, the incidence of incontinence is rising significantly. The prevalence rate also varies across genders, with women becoming more susceptible as compared to men. Population studies from numerous countries have reported that the prevalence of urinary incontinence range from approximately 5% to 70%, with most studies reporting a prevalence of any urinary incontinence in the range of 25 to 45%.
Concerns about disposable healthcare products are rising globally. The healthcare industry is the focus of discussion on sustainable practices, with major healthcare settings investing funds in implementing environmentally-friendly disposal and waste management approaches. This is leading to increasing adoption of reusable incontinence products across hospitals, clinics and other major settings.
| Report Attribute | Details |
|---|---|
| Expected Market Value in 2023 | USD 685.1 million |
| Projected Market Value in 2033 | USD 1,242.8 million |
| Global Growth Rate (2023 to 2033) | CAGR of 6.1% |
Disposable personal hygiene products have brought about a revolution in the personal care products market, prioritizing hygiene, good intimate health, and ease and comfort. Disposable absorbent hygiene products’ evolution facilitated superior performance, augmenting the convenience of daily lives.
Companies are illustrating that a more sustainable approach to continence product provision currently depends on a reduction in use of single-use products, use of longer-lasting versions, and their substitution with reusable alternatives, thereby driving the market for reusable incontinence products.
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From 2018 to 2022, the market for reusable incontinence products rose at a CAGR of 4.9%. By the end of the aforementioned period of assessment, a valuation of USD 649.7 million was realized. This represents a significant incline in sales from 2018 when the market was valued at USD 537 million. The emphasis on personal hygiene is credited with the increase in said adoption in recent years.
Personal hygiene has been the epicenter of all healthcare providers. From safely disposing of medical waste to sterilizing surroundings, it has become a cornerstone of good healthcare practices. People suffering from incontinence of any kind are the most vulnerable to contracting infections if their surroundings are dirty. The usage of reusable incontinence products, therefore, is increasing.
Companies are illustrating that a more sustainable approach to continence product provision currently depends on a reduction in use of single-use products, use of longer-lasting versions, and their substitution with reusable alternatives, thereby driving the market for reusable incontinence products. Millennials are giving prime importance to the relationship with a brand and the ecological factor each brand is contributing. Since, ethical and environmental standards are highly appreciated by the generation, the market seems promising.
Prevalence of Chronic Bladder-related Diseases propelling sales of Reusable Incontinence Products
Urinary incontinence, the involuntary loss of urine, is a highly prevalent condition in older people aged 60 years and above. Increasing prevalence of chronic disease such as bladder cancer, kidney disease, endocrine and urological disorders are in turn driving demand for reusable incontinence products. In the elderly, the potential for a substantial impact on general health, including issues such as incontinence, is also associated with a significant psychological burden.
For patients with age above 40 years, multiparty, postmenopausal status, body mass index more than 25, history of diabetes and asthma, and habit of taking tea, tobacco, and betel are risk factors found to be associated with increased prevalence of urinary incontinence. Absorbent products such as products and adult diapers are available for incontinence; reusable products such made of cloth with a rayon or polyester core helps urine absorb and are thus being preferred.
Product Innovation paving way for Renewed Growth Frontiers
Increasing consumer preference for pull-up pants, products & liners is expected to help the market gain momentum. These incontinence products are typically used by customers who stay at home and pursue an active lifestyle.
Around 51 million women in the United States experience bladder leakage due to childbirth and diabetes. In 2015, Kimberly-Clark launched new Silhouette Active Fit briefs, which are relatively inconspicuous and enable the user to carry out daily activities unhindered.
Millennials wield an incredible amount of buying power, redefining consumer behavior patterns. Since this particular demographic craves challenges and experiences, it is most likely that this section, more than any other demographic, will seek customization and personalization. Besides, social media is gaining importance.
The younger generation is being increasingly influenced by word-of-mouth marketing and is social media influencers are also a key influence, promoting sustainable products, thereby augmenting the growth of technologically advanced products. There is potential for reusable products to be of better quality, but there is a need for greater innovation and investment in reusable materials and designs for continence care.
Surging Cases of Urinary Incontinence in the United States Driving Sales
North America is expected to provide significant growth opportunities for reusable incontinence product manufacturers. As of 2022, the region accounted for 35.3% of total sales. Within North America, the United States is likely to generate 30.3% of all reusable incontinence product sales.
The Agency for Healthcare Research and Quality establishes that around 13 million people across the United States have been diagnosed with incontinence. The problem of incontinence may be high across the geriatric population, but there are factors leading to its increased incidence in the younger population.
Studies have established that the incidence of urinary incontinence is higher in women compared to men. One study has revealed that overall incontinence prevalence rate is around 16% in women. The number is also high among women who have undergone cervical, endometrial, or other uterine cancer treatments.
Taking into consideration the rising prevalence of urinary incontinence, a number of reusable incontinence product manufacturers have enhanced their presence across North America. Some product offerings include the Aisle Super Pad, Aisle Mini Pad, Rael Organic Cotton Reusable Pads, and Charlie Banana Reusable Pad among others.
China to be an important destination for Reusable Incontinence Products Market Players
Reusable incontinence product sales are expected to increase favorably across the Asia Pacific, with China expected to register a CAGR of 8.3% from 2023 to 2033. According to FMI’s analysis, China is expected to be the fastest growing market for reusable incontinence products. As is the case in the United States, sales are primarily motivated by an increased prevalence rate of incontinence, especially among women.
A study published in 2020 analyzed prevalence rates of urinary incontinence among Chinese women between January 2013 and December 2019. It concluded that the overall prevalence rate ranged from 8.7 to 69.8%, representing 43 to 349 million women respectively. For age groups 17 to 40; 41 to 59 and 60 & above, prevalence rates ranged from 2.6 to 30%, 8.7 to 47.7%, and 16.9 to 61.6% respectively.
The uptake of reusable incontinence products in China is also rising due to its expanding geriatric population base. As per the World Health Organization, the population above 60 years of age is likely to reach 28% by 2040. Around 3/4th of this population suffers from non-communicable diseases, including incontinence.
Reusable Incontinence Pads are the most preferred product line
According to Future Market Insights, reusable incontinence pads remained the most demanded product category in 2022, accounting for 32% of the global demand. Sales have augmented as a result of incontinence patients opting for non-medicated and non-surgical yet environment-friendly incontinence management products.
Consumers are opting for reusable incontinence products that are highly absorbent and comfortable to wear. A number of players are capitalizing on this trend to introduce highly comfortable and effective product lines. Abena, for instance, offers the Abri-Form premium incontinence briefs with level 2, level 3 and level 4 absorbency levels. It also provides breathability without compromising absorbency for airflow.
Hypermarkets/Supermarkets to be primary POCs for availing Reusable Incontinence Care Products
Hypermarkets/supermarkets are expected to account for 16.2% of all reusable incontinence care product sales. Consumers prefer visiting these settings as it enables them to choose products of their liking and comfort. Companies are partnering with key channels to increase availability.
A case in point is Walmart. Through Walmart, consumers are able to avail a broad range of incontinence products from various companies. Players such as Depend, Assure, Cottonelle, and Equate have all increased their presence in Walmart stores to have a better outreach to customers.
Frequent Incontinence Episodes are propelling sales of these products
By end users, women are the primary consumers of reusable incontinence products. There are two main categories of incontinence that affect women: stress incontinence and urge incontinence. Studies show that incontinence affects twice as many women as men.
The increasing incidence of urinary incontinence is primarily due to the after-effects of pregnancy, childbirth, and menopause. A number of incontinence product manufacturers have increased production of incontinence management products for women. These include the Thinx Speax Hiphugger, Always Discreet Maximum Protection Underwear, and Knix Super Leakproof Bikini among others.
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Manufacturers of reusable incontinence products are reliant on a host of expansion strategies, ranging from brand promotion to the incorporation of different absorbent technologies. Some key players offering these product lines are as follows:
| Market Player | Product Offering |
|---|---|
| Kimberly-Clark Corporation |
|
| The Procter & Gamble Company |
|
| Cardinal Health Inc. |
|
| Medline Industries Inc. |
|
Key Developments in the Reusable Incontinence Products Industry:
| Report Attribute | Details |
|---|---|
| Growth Rate | CAGR of 6.1% from 2023 to 2033 |
| Market Value in 2023 | USD 685.1 million |
| Market Value in 2033 | USD 1,242.8 million |
| Base Year for Estimation | 2022 |
| Historical Data | 2018 to 2022 |
| Forecast Period | 2023 to 2033 |
| Quantitative Units | Revenue in USD million and CAGR from 2023 to 2033 |
| Report Coverage | Revenue Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends, and Pricing Analysis |
| Segments Covered | Product Type, End User, Price Range, Sales Channel, Region |
| Key Regions Profiled | North America; Latin America; Europe; Asia Pacific; Middle East & Africa |
| Key Countries Covered | United States, Canada, Brazil, Mexico, Germany, United Kingdom, France, Spain, Italy, Thailand, Indonesia, Singapore, China, Japan, South Korea, Australia, New Zealand, GCC Countries, South Africa, Israel |
| Key Companies Profiled | Kimberly-Clark Corporation; The Proctor & Gamble Company; MediFabrik s.r.l; Essity AB; Cardinal Health Inc.; Medline Industries Inc.; Ontex International N.V.; Attindas Hygiene Products; Activ Medical Disposable; Paul Hartman AG; Nexwear; Prime Life Fibers; Royal Medical Solutions Inc.; Abena Group; Unicharm Corporation; Prevail; Dryloch Technologies NV |
| Customization & Pricing | Available upon Request |
The global market size is estimated to reach USD 29,719.2 million by 2033.
The market is valued at USD 685.1 billion in 2023.
Abena Group, Essity AB and Prime Life Fibers are the key market players.
The reusable incontinence pads segment is likely to remain preferred through 2033.
Players opt for mergers, partnerships, and acquisitions.
| Estimated Market Size (2023) | USD 2.93 billion |
|---|---|
| Projected Market Size (2033) | USD 4.55 billion |
| CAGR through (2023 to 2033) | 4.5% |
| Market Size (2023) | USD 10.6 Billion |
|---|---|
| Projected Market Value (2033) | USD 17.8 Billion |
| Market CAGR (2023 to 2033) | 5.3% |
| Estimated Base Year Value (2021) | USD 38 Billion |
|---|---|
| Anticipated Forecast Value (2026) | USD 46.4 Billion |
| Projected CAGR (2022 to 2032) | 4.1% |
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Reusable Incontinence Products Market
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