Europe Retail Paper Bag Industry Outlook from 2023 to 2033

Sales of Retail Paper Bags In Europe are estimated to be valued at around USD 1,874.5 million in 2023. The business is expected to reach USD 2,956.1 million by 2033. Revenue of the retail paper bag business in Europe is projected to expand at a CAGR of 4.7% in the forecast period 2023 to 2033.

The revenue generated by retail paper bags in 2022 was USD 1,778.1 million and is anticipated to exhibit a y-o-y growth of 5.4% in 2023. The agriculture sector is a significant user of retail paper bags, which will gain more than 38% of the share in terms of value by 2022.

Retail paper bags made out of brown kraft paper are set to capture a prominent value share of 58% and are expected to surge at a CAGR of around 4.1% over the forecast period. Sewn open-mouth bags turn out to be the most popular ones among the other types of retail paper bags.

These are anticipated to gain 1/3rd of the share in 2033, generating a total financial potential of USD 374 million between 2023 and 2033.

Attributes Key Insights
Europe Retail Paper Bag Revenue, 2022 USD 1,778.1 million
Europe Retail Paper Bag Business Estimated Revenue, 2023 USD 1,874.5 million
Europe Retail Paper Bag Business Projected Revenue, 2033 USD 2,956.1 million
Value-based CAGR (2023 to 2033) 4.7%

The demand for retail paper bags in Europe is expected to experience lucrative growth during the forecast period. A study of the retail paper bag business in Europe predicts that sales will rise from 2023 to 2033.

The business is projected to foster a growth potential of USD 1.2 billion and is anticipated to expand 1.6x times the current value during the assessment period.

The retail sector is an essential part of the economy in Europe, where several types of businesses sell goods to customers.

The demand for food and beverages, consumer products, cosmetics, and pharmaceutical products is increasing at a higher rate, which has led to the opening of new shopping malls and supermarkets in several countries in Europe. This growth has positively influenced the demand for paper bags in the retail sector.

The cost-effectiveness of paper bags is another factor driving their adoption in the retail sector. Paper bags are relatively inexpensive compared to other packaging materials, making them an attractive option for retailers who need to keep their packaging costs under control.

As retailers and consumers continue to prioritize eco-friendly packaging options, the demand for paper bags made from biodegradable materials such as craft paper and recycled fiber is expected to increase. It is set to provide further growth opportunities for the retail paper bag business in Europe.

Several countries in Europe, such as Germany, France, Italy, and the United Kingdom, have implemented bans on single-use plastic bags. These bans have created a significant demand for alternative packaging solutions, such as retail paper bags, which are seen as a more environmentally conscious option.

This has resulted in a growing demand for paper bags, which has contributed to the expansion of retail paper bags in Europe.

As per the European Commission (EU), growing concerns over the environmental impact of single-use plastics have led to the implementation of several restrictions for controlling plastic litter.

Governments across the continent have been implementing regulations and bans on single-use plastics to reduce plastic waste and pollution.

Businesses have been compelled to find alternative packaging solutions. Paper bags have emerged as a biodegradable option to be used over plastic bags, which has led to an increased demand for paper bags in the retail sector.

Don't pay for what you don't need

Customize your report by selecting specific countries or regions and save 30%!

2018 to 2022 Europe Retail Paper Bag Industry Analysis Vs. 2023 to 2033 Forecast

Europe recorded a CAGR of 3.4% during the historical period. It showcased a revenue of USD 1,778.1 million in 2022, which was a surge from USD 1,570.4 million in 2018.

Increasing concerns for the environment have been contributing to the growing demand for eco-friendly packaging solutions such as paper bags and other sustainable packaging solutions.

Retailers and manufacturers are increasingly adopting sustainable packaging practices, which are expected to drive the growth of the retail bag space in the region.

Consumers’ growing shift toward online shopping has had a significant impact on the paper bag business in Europe. As more consumers opt for home delivery services, the demand for retail paper bags that can be used for packaging and transporting products has been on the rise.

To meet this demand, retailers and manufacturers have been increasingly focusing on developing durable and sturdy bags that can protect the contents during transit.

Manufacturers have been developing bags specifically designed to meet the growing demand for the retail sector for home delivery services. These bags are made from durable materials such as kraft paper, which provides adequate protection to the contents during transit. They also feature handles and other convenience features that make them easy to carry and dispose of.

The retail bag space in Europe is expected to witness significant growth in the forecast years, driven by several factors. These include the growing demand for eco-friendly packaging, the shift toward online shopping, government initiatives, increasing consumer awareness, and innovative product development.

Semi-annual Sales Update

The table presents the expected CAGR for Europe's retail paper bag space over several semi-annual periods spanning from 2022 to 2033. In the first half (H1) of the decade from 2022 to 2032, the field is predicted to surge at a CAGR of 3.4%, followed by a slightly higher growth rate of 4.2% in the second half (H2) of the same decade.

Moving into the subsequent period, from H1 2023 to H2 2033, the CAGR is projected to increase slightly to 4.4% in the first half and remain relatively moderate at 3.7% in the second half.

Particular Value CAGR
H1 3.4% (2022 to 2032)
H2 4.2% (2022 to 2032)
H1 4.4% (2023 to 2033)
H2 3.7% (2023 to 2033)

Trends, Opportunities, and Challenges in Europe Retail Paper Bag Space

Attributes Key Factors
Latest Trends
  • E-commerce: As online shopping gains traction, there has been a surging need for packaging supplies, such as paper bags, that work well for both home delivery and e-commerce.
  • Customization: To improve their brand image and offer a distinctive shopping experience, retailers are increasingly searching for branded and personalized paper bag solutions.
  • Innovation: Paper bag designs and materials are constantly being improved to increase utility, strength, and durability while preserving environmentally beneficial qualities.
  • Consumer Preferences: As consumers become conscious of the environment, they show a preference for companies and stores that employ sustainable packaging, such as paper bags.
Upcoming Opportunities
  • Sustainability: Paper bag sellers stand to gain a great deal from the increased focus on eco-friendly and sustainable packaging. Customers are choosing stores that use sustainable packaging solutions as they are more aware of their influence on the environment.
Challenges
  • Cost: Although paper bag production is becoming more affordable than that of plastic alternatives, there is still a tendency toward sustainability. For certain companies, particularly small-scale stores with narrow profit margins, this could be a constraint.
  • Competition: Paper bags can face competition from other environmentally friendly packaging materials, such as biodegradable plastics or reusable cloth bags, which can make ecosystem penetration difficult.
Ismail Sutaria
Ismail Sutaria

Principal Consultant

Talk to Analyst

Find your sweet spots for generating winning opportunities in this market.

Country-wise Insights

In the table below of the growth potential of retail paper bags in Europe, CAGRs of leading countries are provided. France will likely lead the field of retail paper bags by exhibiting a CAGR of 4.6% from 2023 to 2033.

The country is set to be followed by Germany and the United Kingdom, with the same CAGR of 4.2% through 2033.

Countries Value CAGR
Germany 4.2%
Italy 2.6%
France 4.6%
United Kingdom 4.2%
Spain 3.1%

Progressive E-commerce Sector of Germany Presents Growth Opportunities

Germany has one of the leading e-commerce sectors in Europe. The number of e-commerce consumers, internet penetration, and the average amount spent per year is above the total average in Europe, as stated by the International Trade Administration.

Retail sales in Europe accounted for USD 127.5 billion in 2021, which translates to a 24% growth compared to 2020. It is expected that the online population in Germany will increase from USD 62.4 million in 2020 to USD 68.4 million in 2025. E-commerce penetration in 2021 reached 77% in Germany.

Online retailers require packaging materials which is durable, sustainable, and cost-effective, and retail paper bags are a popular choice for these reasons.

Paper bags made from kraft paper are durable and can withstand the rigors of shipping, making them a reliable packaging option for e-commerce companies. In addition to being durable, retail paper bags are also a sustainable packaging option.

Unlike plastic bags, these paper bags are biodegradable and can be recycled easily. This makes them an eco-friendly alternative for e-commerce companies that are looking to reduce their environmental footprint. Germany is estimated to establish an added dollar value of USD 131.4 million between 2023 and 2033.

Increasing Retail Sales in the United Kingdom to Influence Demand

The United Kingdom is considered a home for everything- from internationally recognized brands to artisanal small businesses, as stated by the Department of Business and Trade. Its retail sector has proven resilient, with sales reaching USD 441 billion in 2020.

The United Kingdom has the world’s wealthiest shoppers, who spend an average of over USD 31.76 billion in stores in the country. It is the leading average spend of all countries across Europe.

The United Kingdom is the second most popular destination for elite shoppers, taking a 31% share. Strength in this field makes the United Kingdom an exciting location for the provision of services in high-end retail.

The United Kingdom has a large and mature retail sector, with a diverse range of businesses catering to several customer needs. This includes supermarkets, department stores, specialty stores, and online retailers, all of whom require packaging solutions for their products.

Increasing retail sales in the United Kingdom is significantly influencing the demand for retail paper bags in Europe. The United Kingdom is estimated to record a CAGR of 4.2% during the forecast period.

The retail sector in the United Kingdom is highly competitive, with a wide range of retailers offering several products and services to customers. To stand out and attract customers, retailers are turning to sustainable and eco-friendly packaging options, including retail paper bags.

Growing Environmental Consciousness in Italy to Surge Sales

Italy is expected to showcase a CAGR of 2.6% in Europe’s retail paper bag business through 2033. Italy has seen a rise in the importance of sustainability, which is consistent with developments in other nations across Europe.

In an effort to reduce their impact on the environment, retailers are embracing paper bags and other eco-friendly packaging alternatives.

Italy has been enacting laws to limit the usage of single-use plastics. The demand for paper bags as an alternative to plastic bags can be impacted by these rules. Growing environmental consciousness among customers in Italy has resulted in a preference for stores using eco-friendly packaging. The space for paper bags can be driven by this awareness.

Due to its historical landmarks and rich cultural offerings, Italy is a well-liked travel destination. As such, the expectations and preferences of travelers can have an impact on the retail business, which includes the usage of paper bags.

Customers in Italy are frequently appreciative of designs and aesthetics. Retailers can concentrate on providing visually attractive and well-designed paper bags as a component of the whole shopping experience.

Rising Online Shopping Platforms and Apps to Augment France

France is expected to showcase a CAGR of 4.6% in Europe’s retail paper bag business through 2033. Small and local enterprises are widely prevalent in France.

These companies and manufacturers can surge their production for paper bags, particularly if they are looking for locally made and environmentally friendly packaging options.

The increasing e-commerce in Italy can have an impact on the need for packing options appropriate for online shipping. The e-commerce sector would utilize paper bags more frequently.

The use of paper bags in the retail sector can be impacted by the government of France’s programs and incentives that support sustainable practices. Retailers must comprehend cultural customs and preferences related to packaging and buying. Paper bags' commercial success can be impacted by adopting or adhering to certain principles.

Category-wise Insights

The table below highlights the demand for retail paper bags in Europe by product, end-use, and material type. Under material type, the brown kraft segment will likely remain dominant in the assessment period with a CAGR of 3.1% by 2033.

Based on the product, the pasted valve segment is set to showcase a significant CAGR of 4.9% through 2033 in the field of retail paper bags in Europe.

Segment Value-based CAGR
Brown Kraft (Material) 3.1%
Pasted Valve (Product) 4.9%
Agriculture (End-use) 2.0%

Brown Kraft Paper is Significantly Preferred by Manufacturers

Kraft paper is biodegradable and recyclable, which means that it can be easily decomposed by natural processes and does not contribute to long-term environmental pollution.

The recycling process for kraft paper is less energy-intensive than that of other types of paper and plastic, which reduces the carbon footprint of the manufacturing process.

Brown kraft paper bags are likely to expand at a moderate CAGR of 3.1% during the forecast period. Brown kraft paper is estimated to account for around 58.2% of the total retail paper bag sector by 2023. The segment is expected to reach a valuation of USD 1,638.2 million by 2033.

Brown kraft paper is becoming more and more popular in the field of retail bags across Europe as a result of legislation supporting sustainable packaging and an increased emphasis on minimizing plastic waste.

Packaging materials such as brown kraft paper are in high demand due to consumer preferences and eco-awareness. To satisfy customer expectations, retailers can use brown kraft paper in response to this demand.

Agriculture Sector Consumes Maximum Retail Paper Bags in Europe

The agriculture segment leads the retail paper bag business in Europe, and it is expected to hold 32.0% of the share in 2033. Agriculture products require packaging that is sturdy and durable to withstand the stringencies of transportation and storage.

Retail paper bags made of kraft paper are an ideal packaging option for agricultural products due to their strength, durability, and moisture resistance. They can protect products such as grains, seeds, and fertilizers from damage and moisture, ensuring that they reach their destination in good condition.

Get the data you need at a Fraction of the cost

Personalize your report by choosing insights you need
and save 40%!

Competitive Landscape

Key companies in Europe's retail paper bag business are concentrating on developing sustainable solutions and innovations. To strengthen their resources, renowned players are also seeking to execute the merger and acquisition strategy. To accommodate the increasing demand, a handful of other firms are creating different products.

For instance,

  • In December 2022, Mondi plc, a leader in environmentally friendly paper and packaging, opened a USD 18 million greenfield facility in Morocco. This facility can produce about 100 million paper bags annually.
  • In January 2022, Smurfit Kappa plc announced the investment of USD 33 million in its Fortaleza plant in Brazil to expand its capacity to meet the growing demand for innovative and sustainable packaging.
  • In September 2021, Huhtamäki Oyj announced the acquisition of Elif, which is a supplier of sustainable, flexible packaging to global brand owners.

Scope of the Report

Attribute Details
Estimated Europe Retail Paper Bag Business Revenue (2023) USD 1,874.5 million
Projected Europe Retail Paper Bags Revenue (2033) USD 2,956.1 million
Value-based CAGR (2023 to 2033) 4.7%
Base Year for Estimation 2022
Historical Data 2018 to 2022
Forecast Period 2023 to 2033
Quantitative Units Revenue in USD million, Volume in Units, and CAGR from 2023 to 2033
Report Coverage Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends and Pricing Analysis
Segments Covered Material, Product, Thickness, End-use, Country
Key Countries Covered Germany, Italy, France, United Kingdom, Spain, BENELUX, Russia, Rest of Europe
Key Companies Profiled Mondi Plc; Smurfit Kappa Group Plc; International Paper Company; Novolex Holdings, Inc.; Welton Bibby And Baron Limited; ProAmpac LLC; Gerhard Schürholz GmbH; Huhtamaki Oyj; Toybe Global Packaging; AB Group Packaging; Smith Anderson Group Ltd; Milhe & Avons; BillerudKorsnas AB; CEE Schisler Packaging Solutions

Europe Retail Paper Bag Industry Segmentation by Category

By Material:

  • Brown Kraft
  • White Kraft
  • Recycled Fiber
    • Brown Grade
    • Mechanical Grade
    • White Grade

By Product:

  • Sewn Open Mouth
  • Pinched Bottom Open Mouth
  • Pasted Valve
  • Pasted Open Mouth
  • Flat Bottom

By Thickness:

  • Up to 50 microns
  • 51 to 100 microns
  • 101 to 150 microns
  • Above 150

By End-use:

  • Agriculture
  • Supermarkets
  • Clothing and Fashion Retail Stores
  • E-commerce
  • Food Services

By Country:

  • Germany
  • Italy
  • France
  • United Kingdom
  • Spain
  • BENELUX
  • Russia
  • Rest of Europe

Frequently Asked Questions

At what rate would the Europe retail paper bag business grow by 2033?

The business is expected to expand at a CAGR of 4.7% by 2033.

What was the worth of the Europe retail paper bag business in 2022?

The worth of the Europe retail paper bag business in 2022 was USD 1,778.1 million.

In 2033, what will the size of the Europe retail paper bag business be?

In 2033, the Europe retail paper bag business is set to reach USD 2,956.1 million.

What is the key driver for the Europe retail paper bag business?

Several fashion and retail brands are focusing on adopting paper bags in their packaging.

Who are the top 3 players operating in the Europe retail paper bag space?

Mondi plc, Smurfit Kappa Group plc, and International Paper Company.

Table of Content
        1. Executive Summary
        2. Overview
        3. Key Trends
        4. Key Success Factors
        5. Demand Analysis 2018 to 2022 and Forecast, 2023 to 2033
        6. Business – Pricing Analysis
        7. Demand (in Value or Size in USD million) Analysis 2018 to 2022 and Forecast, 2023 to 2033
        8. Background
        9. Sales Analysis 2018 to 2022 and Forecast 2023 to 2033, by Product
                9.1. Sewn Open Mouth
                9.2. Pinched Bottom Open Mouth
                9.3. Pasted Valve
                9.4. Pasted Open Mouth
                9.5. Flat Bottom
        10. Sales Analysis 2018 to 2022 and Forecast 2023 to 2033, by Material
                10.1. Brown Kraft
                10.2. White Kraft
                10.3. Recycled Fiber
                        10.3.1. Brown Grade
                        10.3.2. Mechanical Grade
                        10.3.3. White Grade
        11. Sales Analysis 2018 to 2022 and Forecast 2023 to 2033, by Thickness
                11.1. Up to 50 microns
                11.2. 51 to 100 microns
                11.3. 101 to 150 microns
                11.4. Above 150 microns
        12. Sales Analysis 2018 to 2022 and Forecast 2023 to 2033, by End-use
                12.1. Agriculture
                12.2. Supermarkets
                12.3. Clothing and Fashion Retail Stores
                12.4. E-commerce
                12.5. Food Service
        13. Sales Analysis 2018 to 2022 and Forecast 2023 to 2033, by Country
                13.1. Germany
                13.2. Italy
                13.3. France
                13.4. United Kingdom
                13.5. Spain
                13.6. BENELUX
                13.7. Russia
                13.8. Rest of
        14. Country-wise Sales Analysis 2023 to 2033
        15. Structure Analysis
        16. Competition Analysis
                16.1. Mondi Plc
                16.2. Smurfit Kappa Group Plc
                16.3. International Paper Company
                16.4. Novolex Holdings, Inc.
                16.5. Welton Bibby And Baron Limited
                16.6. ProAmpac LLC
                16.7. Gerhard Schürholz GmbH
                16.8. Huhtamaki Oyj
                16.9. Toybe Global Packaging
                16.10. AB Group Packaging
                16.11. Smith Anderson Group Ltd
                16.12. Milhe & Avons
                16.13. BillerudKorsnäs AB
                16.14. CEE Schisler Packaging Solutions
        17. Assumptions and Acronyms Used
        18. Research Methodology
Recommendations

Packaging

Paper Bags Market

October 2024

REP-GB-2765

315 pages

Packaging

Foodservice Paper Bag Market

March 2024

REP-GB-12666

333 pages

Packaging

Paperboard Tray Market

October 2023

REP-GB-18058

350 pages

Packaging

Europe Bulk Bags Market

March 2021

REP-GB-13034

106 pages

Explore Packaging Insights

View Reports
Future Market Insights

Retail Paper Bag Industry Analysis in Europe

Schedule a Call