Resistance Bands Market Snapshot (2023 to 2033)

According to the recent report by Future Market Insights (FMI), the resistance bands market size is estimated to stand at US$ 4,172.32 million by 2033. Over the forecast period, the market is assessed to trail at a CAGR of 12.5%. In 2023, the market is expected to reach US$ 1,284.85 million.

Market Propellants for Resistance Bands:

  • Surging demand for resistance bands in physical therapy, particularly by convalescents of muscular injuries, such as cardiac rehab patients, for the slow rebuilding of strength.
  • Growing consumer preference for home fitness and workout sessions.
  • Increasing popularity of strength training among the female population worldwide, as they opt for training over conventional cardio exercises.
  • Availability of these bands in several categories and colors is adding to the adoption of resistance bands.
  • Rising demand for muscle endurance and fitness is driving the sales of resistance bands.
  • Heightened physical activities and daily exercise to enhance mobility, flexibility, and agility are increasing the demand for body resistance bands.
  • The advent of smart resistance bands outfitted with Bluetooth transmitters and motion sensors has augmented product sales in recent years.

Heightened Popularity of Strength Training to Boost Market Growth

The adoption of intriguing exercise methods by sports trainers, rehabilitation physicians, physiotherapists, and orthopedists, is witnessing an upsurge. These practitioners adopt resistance bands to treat patients and help them regain their strength. As a result, the scope of resistance bands is rising in rehabilitation centers.

In addition to this, strength training has gained significant popularity lately, thus making it a famous workout. As per the State of Fitness Results for Fall 2021, strength training has been established as the second most popular form of exercise.

There are many health benefits associated with strength training including stronger bones, increased balance, and flexibility, enhanced muscle mass, weight control, joint flexibility, etc. Due to the growing awareness regarding many health benefits of using resistance bands in workout routines, the demand for the same is rising.

Additionally, these bands are used in the training of athletes to enhance their strength and muscular endurance. The aforementioned factors are anticipated to augment the market growth over the forecast years.

Resistance Bands Market Value (2023) US$ 1,284.85 million
Resistance Bands Market Forecast Value (2033) US$ 4,172.32 million
Resistance Bands Market CAGR (2023 to 2033) 12.5%

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Growing Government Support Boosting the Adoption of Training Tools like Resistance Bands

Governments and various associations across the globe partake in initiatives and recommend guidelines about exercises to ensure the physical health of its citizens.  As per the World Health Organization (WHO), on October 2022, inadequately physically active people had 20 to 30% increased chances of mortality as opposed to adequately physically active people.  Therefore, the WHO set up partnerships to facilitate Member States in promoting physical activities among the population. This has led to the consequent adoption of physical activities and related training tools among the population.

Restraints:

  • Resistance bands have low durability as opposed to free weights, which can impact the user’s purchase decisions in the disfavor of resistance bands.
  • Wrong usage of resistance bands may result in injuries, which can consequently impede the scope of the market.

What Does the Future Hold for Resistance Bands Market?

The market generated a revenue of US$ 1,142.09 million in 2022. Looking forward, the market is set to register a CAGR of 12.5% to reach US$ 1,284.85 million in 2023. By 2033 end, the market is anticipated to reach a market valuation of US$ 4,172.32 million.

FMI has captured key insights that might affect the market going forward.

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Sudip Saha

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Predicted Growth of Resistance Bands Market Over the Forecast Period

Duration Market Analysis
Short-Term Growth (2022 to 2025) The market is anticipated to stand at a valuation of US$ 1,626.14 million by 2025. The onset of COVID-19 led to a growing interest in home workouts. This has turned out to be favorable for resistance bands owing to their affordability for at-home workouts. Additionally, the widespread popularity of functional training that focuses on incorporating movements similar to daily activities, is also boosting the adoption of resistance bands. Further, the integration of technology into resistance bands to record progress, monitor form, and deliver customized workout plans is carving out new opportunities for resistance band manufacturers to offer inventive products.
Medium-Term Growth (2025 to 2028) By 2028 end, the market is estimated to surpass the market worth of US$ 2,315.34 million. The increasing interest of consumers in personalized fitness experiences and easy adjustment of resistance bands to accommodate various fitness levels and workout goals is projected to boost the market growth. In addition to this, the continually growing wearable technology like smartwatches and fitness trackers is anticipated to support market growth. The low-impact resistance band exercises are expected to gain more popularity in the years to come due to the growing geriatric population. Over the forecast period, there are chances that the manufacturers might expand into new markets to capture potential users like elderly people.
Long-Term Growth (2028 to 2033) The market is projected to collect a total of US$ 4,172.32 million by 2033. Over the stipulated time frame, the market is expected to be influenced by advancements in material science. With the advances in material science, the creation of new types of resistance bands that are more lightweight, durable, and environmentally friendly is most likely to be seen. Additionally, the integration of virtual reality with resistance bands for a wholesome and more immersive experience is expected to propel the market. Furthermore, due to the versatility of resistance bands in health and wellness programs to maintain overall fitness and health.

Segmentation Division

Health and Sports Club Segment to Account for a Substantial Share of the Market

The health and sports club categories were the significant end-user of resistance bands in the historical period. Resistance bands are good for muscle endurance and strength. Therefore, they are employed in health clubs, gyms, and sports clubs.

Various practitioners like sports trainers, physiotherapists, rehabilitation physicians, orthopedists, and physiatrists are using inventive methods of exercise to treat patients. Healthcare professionals are utilizing resistance bands to treat physical injuries such as tennis elbow, shoulder dislocation, hip bursitis, runner’s knee, post anterior cruciate ligament (ACL) repair, and sprains and strains. Resistance bands are also used to rehabilitate cardiac patients worldwide.

The individual segment is predicted to register a significant CAGR from 2023 to 2033. This can be credited to the cost-effectiveness and easy accessibility of resistance bands.

Online Retail to Witness Significant Market Growth

The online retail segment is anticipated to expand at a robust pace over the forecast period. This can be attributed to the convenience afforded by the online model of sales. Increasing adoption of e-commerce platforms among working-class people and millennials for shopping is pushing segment growth. Consequently, online portals offer lucrative opportunities for market entrants to advertise and sell their products worldwide.

Consumers can opt for a vast variety of products and can easily buy them even while residing in remote locations. Companies like Amazon and Alibaba offer substantial discounts to boost their sales. Various factors like remote shopping, convenience, and accessibility to an extensive product range are expected to drive the online retail segment for the sale of resistance bands in the coming years.

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Geographic Forecasts

The United States to Gain a Large Portion of the Resistance Bands Market

The United States resistance bands industry is expected to hold a considerable share of the market in the coming years. This can be due to the presence of diverse fitness programs and a huge population enrolling in the same in the United States. Moreover, the growing obese population in the country and shifting consumer preference towards a healthy lifestyle are contributing to regional growth.

The rising prevalence of chronic diseases like cardiac disorders is also expected to favor market growth. According to American Heart Association, Inc. in 2019, 874,613 deaths in the United States were caused by cardiovascular disease (CVD). Physical and rehabilitation therapies necessary for the prevention of heart diseases are expected to boost demand for effective techniques to gain fitness.

China to Expand at a Significant CAGR

The China market is expected to expand at a significant CAGR over the forecast period. This can be because of the increasing awareness related to a healthy lifestyle among the working-class population and millennials. Resistance bands are available in different resistance strengths and are effectively used in pilates, strength training, yoga, or other forms of exercise. Governments in the country take several initiatives to encourage fitness and sports activities. Such programs are predicted to bolster the regional demand for resistance bands in the years to come.

Competitive Intelligence

The resistance bands’ competitors are introducing novel and innovation-driven fitness products and equipment. These launches are expected to attract more consumers in the long run. Additionally, the low-cost production of resistance bands is creating lucrative business opportunities for market entrants.

By introducing multiple types of resistance bands like tube bands, loop bands, or fabric bands, the manufacturers can expand their product line. Consequently, they can appeal to a broader range of customers and generate enhanced revenue. The Resistance Band market is predicted to witness an influx of quality products that are durable and attractive to gain loyal customers of the product.

The option for customization of resistance bands in terms of a resistance level, bands’ color, or even personalized branding is expected to be a key strategy that can favor market growth. The sale of products via online retailers or partnering with the distributors of fitness equipment to sell equipment directly to fitness centers or gyms is expected to augment product sales. Top of Form

Enlisted below are the resistance bands manufacturers in the market:

  • Performance Health, LLC (TheraBand)
  • Wacces
  • Black Mountain Products Inc.
  • Prosource
  • ZAJ FIT
  • Xtreme Bands
  • Bodylastics International Inc.
  • Fitness Anywhere LLC

Scope of Report      

Attribute Details
Forecast Period 2023 to 2033
Historical Data Available for 2018 to 2022
Market Analysis US$ million for Value
Key Regions Covered

North America; Europe; Asia Pacific; Latin America; Middle East and Africa

Key Countries Covered The USA, Canada, Germany, the United Kingdom, France, Italy, NORDICS, Spain, Russia, Poland, BENELUX, China, Japan, India, ASEAN, Oceania, South Korea, Brazil, Mexico, Argentina, GCC Countries, South Africa, Northern Africa, Türkiye
Key Segments Covered Type, Application, Distribution Channel, and Region
Key Companies Profiled

Performance Health, LLC (TheraBand); Wacces; Black Mountain Products Inc.; Prosource; ZAJ FIT; Xtreme Bands; Bodylastics International Inc.; Fitness Anywhere LLC

Report Coverage Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives
Customization & Pricing Available upon Request

Resistance Bands Market by Category

By Type:

  • Tube Resistance Bands
  • Pull-up Resistance Bands
  • Therapy Resistance Bands
  • Other Resistance Bands

By Application:

  • Individuals
  • Health and Sports Clubs

By Distribution Channel:

  • Specialty Stores
  • Supermarkets and Hypermarkets
  • Online Retail
  • Other Distribution Channels

By Region:

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa

Frequently Asked Questions

How Big is the Resistance Bands Market?

The market is valued at US$ 1,284.85 million in 2023.

Who are the Key Players in the Resistance Bands Market?

Black Mountain Products Inc and Wacces are the key players in the resistance bands market.

Which is the Key Segment by Distribution Channel?

Online retailers are estimated as a key segment in the global market.

Which is the Go-to-Market Strategy?

Players opt for innovations, collaborations and mergers.

Which Countries are Leading the Resistance Bands Market?

The United States and China are leading the resistance bands market.

Table of Content

1. Executive Summary | Resistance Bands Market

    1.1. Global Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Product Life Cycle Analysis

    3.5. Supply Chain Analysis

        3.5.1. Supply Side Participants and their Roles

            3.5.1.1. Producers

            3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)

            3.5.1.3. Wholesalers and Distributors

        3.5.2. Value Added and Value Created at Node in the Supply Chain

        3.5.3. List of Raw Material Suppliers

        3.5.4. List of Existing and Potential Buyer’s

    3.6. Investment Feasibility Matrix

    3.7. Value Chain Analysis

        3.7.1. Profit Margin Analysis

        3.7.2. Wholesalers and Distributors

        3.7.3. Retailers

    3.8. PESTLE and Porter’s Analysis

    3.9. Regulatory Landscape

        3.9.1. By Key Regions

        3.9.2. By Key Countries

    3.10. Regional Parent Market Outlook

    3.11. Production and Consumption Statistics

    3.12. Import and Export Statistics

4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033

    4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2018 to 2022

    4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2023 to 2033

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Type

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Type, 2018 to 2022

    5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Type, 2023 to 2033

        5.3.1. Pull-Up Bands

        5.3.2. Tube Bands

        5.3.3. Therapy Bands

        5.3.4. Other Bands

    5.4. Y-o-Y Growth Trend Analysis By Type, 2018 to 2022

    5.5. Absolute $ Opportunity Analysis By Type, 2023 to 2033

6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Distribution Channel

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Distribution Channel, 2018 to 2022

    6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Distribution Channel, 2023 to 2033

        6.3.1. Supermarkets & Hypermarkets

        6.3.2. Specialty Stores

        6.3.3. Online Retail

    6.4. Y-o-Y Growth Trend Analysis By Distribution Channel, 2018 to 2022

    6.5. Absolute $ Opportunity Analysis By Distribution Channel, 2023 to 2033

7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region

    7.1. Introduction

    7.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Region, 2018 to 2022

    7.3. Current Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Region, 2023 to 2033

        7.3.1. North America

        7.3.2. Latin America

        7.3.3. Europe

        7.3.4. Asia Pacific

        7.3.5. MEA

    7.4. Market Attractiveness Analysis By Region

8. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    8.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    8.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        8.2.1. By Country

            8.2.1.1. USA

            8.2.1.2. Canada

        8.2.2. By Type

        8.2.3. By Distribution Channel

    8.3. Market Attractiveness Analysis

        8.3.1. By Country

        8.3.2. By Type

        8.3.3. By Distribution Channel

    8.4. Key Takeaways

9. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    9.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    9.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        9.2.1. By Country

            9.2.1.1. Brazil

            9.2.1.2. Mexico

            9.2.1.3. Rest of Latin America

        9.2.2. By Type

        9.2.3. By Distribution Channel

    9.3. Market Attractiveness Analysis

        9.3.1. By Country

        9.3.2. By Type

        9.3.3. By Distribution Channel

    9.4. Key Takeaways

10. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    10.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    10.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        10.2.1. By Country

            10.2.1.1. Germany

            10.2.1.2. UNITED KINGDOM

            10.2.1.3. France

            10.2.1.4. Spain

            10.2.1.5. Italy

            10.2.1.6. Rest of Europe

        10.2.2. By Type

        10.2.3. By Distribution Channel

    10.3. Market Attractiveness Analysis

        10.3.1. By Country

        10.3.2. By Type

        10.3.3. By Distribution Channel

    10.4. Key Takeaways

11. Asia Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    11.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    11.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        11.2.1. By Country

            11.2.1.1. China

            11.2.1.2. Japan

            11.2.1.3. South Korea

            11.2.1.4. Singapore

            11.2.1.5. Thailand

            11.2.1.6. Indonesia

            11.2.1.7. Australia

            11.2.1.8. New Zealand

            11.2.1.9. Rest of Asia Pacific

        11.2.2. By Type

        11.2.3. By Distribution Channel

    11.3. Market Attractiveness Analysis

        11.3.1. By Country

        11.3.2. By Type

        11.3.3. By Distribution Channel

    11.4. Key Takeaways

12. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    12.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    12.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        12.2.1. By Country

            12.2.1.1. GCC Countries

            12.2.1.2. South Africa

            12.2.1.3. Israel

            12.2.1.4. Rest of MEA

        12.2.2. By Type

        12.2.3. By Distribution Channel

    12.3. Market Attractiveness Analysis

        12.3.1. By Country

        12.3.2. By Type

        12.3.3. By Distribution Channel

    12.4. Key Takeaways

13. Key Countries Market Analysis

    13.1. USA

        13.1.1. Pricing Analysis

        13.1.2. Market Share Analysis, 2022

            13.1.2.1. By Type

            13.1.2.2. By Distribution Channel

    13.2. Canada

        13.2.1. Pricing Analysis

        13.2.2. Market Share Analysis, 2022

            13.2.2.1. By Type

            13.2.2.2. By Distribution Channel

    13.3. Brazil

        13.3.1. Pricing Analysis

        13.3.2. Market Share Analysis, 2022

            13.3.2.1. By Type

            13.3.2.2. By Distribution Channel

    13.4. Mexico

        13.4.1. Pricing Analysis

        13.4.2. Market Share Analysis, 2022

            13.4.2.1. By Type

            13.4.2.2. By Distribution Channel

    13.5. Germany

        13.5.1. Pricing Analysis

        13.5.2. Market Share Analysis, 2022

            13.5.2.1. By Type

            13.5.2.2. By Distribution Channel

    13.6. UNITED KINGDOM

        13.6.1. Pricing Analysis

        13.6.2. Market Share Analysis, 2022

            13.6.2.1. By Type

            13.6.2.2. By Distribution Channel

    13.7. France

        13.7.1. Pricing Analysis

        13.7.2. Market Share Analysis, 2022

            13.7.2.1. By Type

            13.7.2.2. By Distribution Channel

    13.8. Spain

        13.8.1. Pricing Analysis

        13.8.2. Market Share Analysis, 2022

            13.8.2.1. By Type

            13.8.2.2. By Distribution Channel

    13.9. Italy

        13.9.1. Pricing Analysis

        13.9.2. Market Share Analysis, 2022

            13.9.2.1. By Type

            13.9.2.2. By Distribution Channel

    13.10. China

        13.10.1. Pricing Analysis

        13.10.2. Market Share Analysis, 2022

            13.10.2.1. By Type

            13.10.2.2. By Distribution Channel

    13.11. Japan

        13.11.1. Pricing Analysis

        13.11.2. Market Share Analysis, 2022

            13.11.2.1. By Type

            13.11.2.2. By Distribution Channel

    13.12. South Korea

        13.12.1. Pricing Analysis

        13.12.2. Market Share Analysis, 2022

            13.12.2.1. By Type

            13.12.2.2. By Distribution Channel

    13.13. Singapore

        13.13.1. Pricing Analysis

        13.13.2. Market Share Analysis, 2022

            13.13.2.1. By Type

            13.13.2.2. By Distribution Channel

    13.14. Thailand

        13.14.1. Pricing Analysis

        13.14.2. Market Share Analysis, 2022

            13.14.2.1. By Type

            13.14.2.2. By Distribution Channel

    13.15. Indonesia

        13.15.1. Pricing Analysis

        13.15.2. Market Share Analysis, 2022

            13.15.2.1. By Type

            13.15.2.2. By Distribution Channel

    13.16. Australia

        13.16.1. Pricing Analysis

        13.16.2. Market Share Analysis, 2022

            13.16.2.1. By Type

            13.16.2.2. By Distribution Channel

    13.17. New Zealand

        13.17.1. Pricing Analysis

        13.17.2. Market Share Analysis, 2022

            13.17.2.1. By Type

            13.17.2.2. By Distribution Channel

    13.18. GCC Countries

        13.18.1. Pricing Analysis

        13.18.2. Market Share Analysis, 2022

            13.18.2.1. By Type

            13.18.2.2. By Distribution Channel

    13.19. South Africa

        13.19.1. Pricing Analysis

        13.19.2. Market Share Analysis, 2022

            13.19.2.1. By Type

            13.19.2.2. By Distribution Channel

    13.20. Israel

        13.20.1. Pricing Analysis

        13.20.2. Market Share Analysis, 2022

            13.20.2.1. By Type

            13.20.2.2. By Distribution Channel

14. Market Structure Analysis

    14.1. Competition Dashboard

    14.2. Competition Benchmarking

    14.3. Market Share Analysis of Top Players

        14.3.1. By Regional

        14.3.2. By Type

        14.3.3. By Distribution Channel

15. Competition Analysis

    15.1. Competition Deep Dive

        15.1.1. Performance Health Holding Inc.

            15.1.1.1. Overview

            15.1.1.2. Product Portfolio

            15.1.1.3. Profitability by Market Segments

            15.1.1.4. Sales Footprint

            15.1.1.5. Strategy Overview

                15.1.1.5.1. Marketing Strategy

                15.1.1.5.2. Product Strategy

                15.1.1.5.3. Channel Strategy

        15.1.2. Decathlon SA

            15.1.2.1. Overview

            15.1.2.2. Product Portfolio

            15.1.2.3. Profitability by Market Segments

            15.1.2.4. Sales Footprint

            15.1.2.5. Strategy Overview

                15.1.2.5.1. Marketing Strategy

                15.1.2.5.2. Product Strategy

                15.1.2.5.3. Channel Strategy

        15.1.3. Perform Better

            15.1.3.1. Overview

            15.1.3.2. Product Portfolio

            15.1.3.3. Profitability by Market Segments

            15.1.3.4. Sales Footprint

            15.1.3.5. Strategy Overview

                15.1.3.5.1. Marketing Strategy

                15.1.3.5.2. Product Strategy

                15.1.3.5.3. Channel Strategy

        15.1.4. Fitness Anywhere LLC

            15.1.4.1. Overview

            15.1.4.2. Product Portfolio

            15.1.4.3. Profitability by Market Segments

            15.1.4.4. Sales Footprint

            15.1.4.5. Strategy Overview

                15.1.4.5.1. Marketing Strategy

                15.1.4.5.2. Product Strategy

                15.1.4.5.3. Channel Strategy

        15.1.5. Optibelt GmbH

            15.1.5.1. Overview

            15.1.5.2. Product Portfolio

            15.1.5.3. Profitability by Market Segments

            15.1.5.4. Sales Footprint

            15.1.5.5. Strategy Overview

                15.1.5.5.1. Marketing Strategy

                15.1.5.5.2. Product Strategy

                15.1.5.5.3. Channel Strategy

        15.1.6. Crown World Marketing Ltd

            15.1.6.1. Overview

            15.1.6.2. Product Portfolio

            15.1.6.3. Profitability by Market Segments

            15.1.6.4. Sales Footprint

            15.1.6.5. Strategy Overview

                15.1.6.5.1. Marketing Strategy

                15.1.6.5.2. Product Strategy

                15.1.6.5.3. Channel Strategy

        15.1.7. Serous Steel, LLC.

            15.1.7.1. Overview

            15.1.7.2. Product Portfolio

            15.1.7.3. Profitability by Market Segments

            15.1.7.4. Sales Footprint

            15.1.7.5. Strategy Overview

                15.1.7.5.1. Marketing Strategy

                15.1.7.5.2. Product Strategy

                15.1.7.5.3. Channel Strategy

        15.1.8. Starwood Sports Ltd

            15.1.8.1. Overview

            15.1.8.2. Product Portfolio

            15.1.8.3. Profitability by Market Segments

            15.1.8.4. Sales Footprint

            15.1.8.5. Strategy Overview

                15.1.8.5.1. Marketing Strategy

                15.1.8.5.2. Product Strategy

                15.1.8.5.3. Channel Strategy

        15.1.9. Flexible Sports GmbH

            15.1.9.1. Overview

            15.1.9.2. Product Portfolio

            15.1.9.3. Profitability by Market Segments

            15.1.9.4. Sales Footprint

            15.1.9.5. Strategy Overview

                15.1.9.5.1. Marketing Strategy

                15.1.9.5.2. Product Strategy

                15.1.9.5.3. Channel Strategy

        15.1.10. Meglio Ltd

            15.1.10.1. Overview

            15.1.10.2. Product Portfolio

            15.1.10.3. Profitability by Market Segments

            15.1.10.4. Sales Footprint

            15.1.10.5. Strategy Overview

                15.1.10.5.1. Marketing Strategy

                15.1.10.5.2. Product Strategy

                15.1.10.5.3. Channel Strategy

16. Assumptions & Acronyms Used

17. Research Methodology

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