The removable wallpaper market is expected to strengthen its hold at a strong CAGR of 3.5% during the forecast period. The global market holds an estimated revenue of US$ 1.78 Billion in 2022 and is likely to cross US$ 2.43 Billion by the end of 2032.
Removable wallpaper or peel-and-stick wallpaper requires no soaking or wall pasting. Removable wallpaper is self-adhesive and needs to be peeled off from the base material and pasted onto the walls.
The growing demand for removable wallpaper is attributed to easy removal; no need for steam requires steam. The sales of removable wallpaper also increase as these wallpapers are reusable.
Attributes | Details |
---|---|
CAGR (2022-2032) | 3.5% |
Value (2022) | US$ 1.78 Billion |
Value (2032) | US$ 2.43 Billion |
Demand for removable wallpaper increases as renters prefer it over any other wallpaper as it matches their taste and holds the colored wall without damaging the original paint, not leaving any residue on the surface. Its use as a base enhances the quality of the paper-coated adhesive, pushing the global sales of removable wallpaper.
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The increasing demand for soundproof transportation in trains is anticipated to drive the removable wallpaper market positively. The automotive industry has been witnessing maximum pace over the last decade owing to the penetration of globalization in the world, pushing the sales of removable wallpaper.
The growing automotive industry is projected to bolster the demand for Removable wallpaper in the near future.
The removable wallpaper has a wide range of applications in household activities. The increasing concern towards household hygiene is expected to bolster the demand for removable wallpaper and increase the removable wallpaper market size.
High prices and the inability to be remolded, reshaped, or recycled, which makes Removable wallpaper difficult to discard, are the restraining factors for the Removable wallpaper market that hampers the market growth, increasing the demand for removable wallpaper.
On the regional front, Asia Pacific is the most dominant market for Removable Wallpaper. The demand for Removable Wallpaper is primarily from the Indian and Chinese markets, where there is robust construction activity in both the residential as well as commercial sectors.
The demand for removable wallpaper is further induced by the fact that most of the population which has settled in this country is of a floating nature, fuelling the sales of removable wallpaper.
North America is the second most dominant market for removable wallpaper products due to the increasing number of hotels in the region to cater to the hospitality needs emanating on account of the flourishing inbound as well as outbound tourism.
The Middle East is also expected to showcase growth in the market for removable wallpapers due to increased commercial and construction activity in the region.
The key players in the removable wallpaper market are focusing on variety, sizes, designs, and quality, fueling the sales of removable wallpaper.
Key players in the removable wallpaper market include Blik Inc, Casart Coverings, Chasing Paper, EasyWallz, Graham & Brown, Propitious Jackson, Spoonflower Inc, Tempaper Designs, The McCall Pattern Company Inc (Wallcandy Arts), The Sherwin Williams Company, Wallpops, Walls By Me, Walls Need Love LLC, Wallternatives, Williams Sonoma Inc
Recent Market Development:
Report Attribute | Details |
---|---|
Growth Rate | CAGR of 3.5% from 2022 to 2032 |
The base year for estimation | 2021 |
Historical data | 2015 to 2020 |
Forecast period | 2022 to 2032 |
Quantitative units | Revenue in USD Million, volume in kilotons, and CAGR from 2022 to 2032 |
Report Coverage | Revenue forecast, volume forecast, company ranking, competitive landscape, growth factors, and trends, Pricing Analysis |
Segments Covered | Type, End Users, Region |
Regional scope | North America; Western Europe; Eastern Europe; Middle East; Africa; ASEAN; South Asia; Rest of Asia; Australia; and New Zealand |
Country scope | USA, Canada, Mexico, Germany, United Kingdom., France, Italy, Spain, Russia, Belgium, Poland, Czech Republic, China, India, Japan, Australia, Brazil, Argentina, Colombia, Saudi Arabia, United Arab Emirates(UAE), Iran, South Africa |
Key companies profiled | Blik Inc; Casart Coverings; Chasing Paper; EasyWallz; Graham & Brown; Propitious Jackson; Spoonflower Inc; Tempaper Designs; The McCall Pattern Company Inc (Wallcandy Arts); The Sherwin Williams Company; Wallpops; Walls By Me; Walls Need Love LLC; Wallternatives; Williams Sonoma Inc |
Customization scope | Free report customization (equivalent to up to 8 analysts' working days) with purchase. Addition or alteration to country, regional & segment scope. |
Pricing and purchase options | Avail customized purchase options to meet your exact research needs. |
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Asia Pacific is the biggest market in the removable wallpaper market and will be helpful in increasing the removable wallpaper market size. The factors that lead to high growth through this region are increased use of it in multiple industries using these wallpapers as new trends come into the market. This leads to the high demand for removable wallpaper in developing countries like China and India.
Key competitors holding substantial removable wallpaper market share include Blik Inc, Casart Coverings, Chasing Paper, EasyWallz, Graham & Brown, Propitious Jackson, Spoonflower Inc, Tempaper Designs, The McCall Pattern Company Inc (Wallcandy Arts), The Sherwin Williams Company, Wallpops, Walls by Me, Walls Need Love LLC, Wallternatives, Williams Sonoma Inc.
Demand for removable wallpaper is likely to increase with the high demand from maintenance, hospitality, and interior design industry that are flourishing and driving the sales of removable wallpaper in new markets.
1. Executive Summary | Removable Wallpaper Market
1.1. Global Market Outlook
1.2. Demand-side Trends
1.3. Supply-side Trends
1.4. Technology Roadmap Analysis
1.5. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
3. Market Background
3.1. Market Dynamics
3.1.1. Drivers
3.1.2. Restraints
3.1.3. Opportunity
3.1.4. Trends
3.2. Scenario Forecast
3.2.1. Demand in Optimistic Scenario
3.2.2. Demand in Likely Scenario
3.2.3. Demand in Conservative Scenario
3.3. Opportunity Map Analysis
3.4. Product Life Cycle Analysis
3.5. Supply Chain Analysis
3.5.1. Supply Side Participants and their Roles
3.5.1.1. Producers
3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)
3.5.1.3. Wholesalers and Distributors
3.5.2. Value Added and Value Created at Node in the Supply Chain
3.5.3. List of Raw Material Suppliers
3.5.4. List of Existing and Potential Buyers
3.6. Investment Feasibility Matrix
3.7. Value Chain Analysis
3.7.1. Profit Margin Analysis
3.7.2. Wholesalers and Distributors
3.7.3. Retailers
3.8. PESTLE and Porter’s Analysis
3.9. Regulatory Landscape
3.9.1. By Key Regions
3.9.2. By Key Countries
3.10. Regional Parent Market Outlook
3.11. Production and Consumption Statistics
3.12. Import and Export Statistics
4. Global Market Analysis 2017 to 2021 and Forecast, 2022 to 2032
4.1. Historical Market Size Value (US$ Million) & Volume (Square Meter) Analysis, 2017 to 2021
4.2. Current and Future Market Size Value (US$ Million) & Volume (Square Meter) Projections, 2022 to 2032
4.2.1. Y-o-Y Growth Trend Analysis
4.2.2. Absolute $ Opportunity Analysis
5. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Material Type
5.1. Introduction / Key Findings
5.2. Historical Market Size Value (US$ Million) & Volume (Square Meter) Analysis By Material Type, 2017 to 2021
5.3. Current and Future Market Size Value (US$ Million) & Volume (Square Meter) Analysis and Forecast By Material Type, 2022 to 2032
5.3.1. Polyvinyl (PVC) Based
5.3.2. Polyethylene (PE) Based
5.3.3. Others
5.4. Y-o-Y Growth Trend Analysis By Material Type, 2017 to 2021
5.5. Absolute $ Opportunity Analysis By Material Type, 2022 to 2032 Deep dive segmentation will be available in the sample on request
6. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Sales Channel
6.1. Introduction / Key Findings
6.2. Historical Market Size Value (US$ Million) & Volume (Square Meter) Analysis By Sales Channel, 2017 to 2021
6.3. Current and Future Market Size Value (US$ Million) & Volume (Square Meter) Analysis and Forecast By Sales Channel, 2022 to 2032
6.3.1. Online
6.3.2. Offline
6.4. Y-o-Y Growth Trend Analysis By Sales Channel, 2017 to 2021
6.5. Absolute $ Opportunity Analysis By Sales Channel, 2022 to 2032 Deep-dive segmentation will be available in the sample on request
7. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By End Use
7.1. Introduction / Key Findings
7.2. Historical Market Size Value (US$ Million) & Volume (Square Meter) Analysis By End Use, 2017 to 2021
7.3. Current and Future Market Size Value (US$ Million) & Volume (Square Meter) Analysis and Forecast By End Use, 2022 to 2032
7.3.1. Residential
7.3.2. Commercial
7.3.3. Institutional
7.3.4. Industrial
7.4. Y-o-Y Growth Trend Analysis By End Use, 2017 to 2021
7.5. Absolute $ Opportunity Analysis By End Use, 2022 to 2032 Deep-dive segmentation will be available in the sample on request
8. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Region
8.1. Introduction
8.2. Historical Market Size Value (US$ Million) & Volume (Square Meter) Analysis By Region, 2017 to 2021
8.3. Current Market Size Value (US$ Million) & Volume (Square Meter) Analysis and Forecast By Region, 2022 to 2032
8.3.1. North America
8.3.2. Latin America
8.3.3. Europe
8.3.4. East Asia
8.3.5. South Asia & Pacific
8.3.6. Middle East and Africa
8.4. Market Attractiveness Analysis By Region
9. North America Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
9.1. Historical Market Size Value (US$ Million) & Volume (Square Meter) Trend Analysis By Market Taxonomy, 2017 to 2021
9.2. Market Size Value (US$ Million) & Volume (Square Meter) Forecast By Market Taxonomy, 2022 to 2032
9.2.1. By Country
9.2.1.1. USA
9.2.1.2. Canada
9.2.2. By Material Type
9.2.3. By Sales Channel
9.2.4. By End Use
9.3. Market Attractiveness Analysis
9.3.1. By Country
9.3.2. By Material Type
9.3.3. By Sales Channel
9.3.4. By End Use
9.4. Key Takeaways
10. Latin America Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
10.1. Historical Market Size Value (US$ Million) & Volume (Square Meter) Trend Analysis By Market Taxonomy, 2017 to 2021
10.2. Market Size Value (US$ Million) & Volume (Square Meter) Forecast By Market Taxonomy, 2022 to 2032
10.2.1. By Country
10.2.1.1. Mexico
10.2.1.2. Brazil
10.2.1.3. Rest of Latin America
10.2.2. By Material Type
10.2.3. By Sales Channel
10.2.4. By End Use
10.3. Market Attractiveness Analysis
10.3.1. By Country
10.3.2. By Material Type
10.3.3. By Sales Channel
10.3.4. By End Use
10.4. Key Takeaways
11. Europe Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
11.1. Historical Market Size Value (US$ Million) & Volume (Square Meter) Trend Analysis By Market Taxonomy, 2017 to 2021
11.2. Market Size Value (US$ Million) & Volume (Square Meter) Forecast By Market Taxonomy, 2022 to 2032
11.2.1. By Country
11.2.1.1. Germany
11.2.1.2. Italy
11.2.1.3. France
11.2.1.4. United Kingdom
11.2.1.5. Spain
11.2.1.6. BENELUX
11.2.1.7. Russia
11.2.1.8. Rest of Europe
11.2.2. By Material Type
11.2.3. By Sales Channel
11.2.4. By End Use
11.3. Market Attractiveness Analysis
11.3.1. By Country
11.3.2. By Material Type
11.3.3. By Sales Channel
11.3.4. By End Use
11.4. Key Takeaways
12. East Asia Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
12.1. Historical Market Size Value (US$ Million) & Volume (Square Meter) Trend Analysis By Market Taxonomy, 2017 to 2021
12.2. Market Size Value (US$ Million) & Volume (Square Meter) Forecast By Market Taxonomy, 2022 to 2032
12.2.1. By Country
12.2.1.1. China
12.2.1.2. Japan
12.2.1.3. South Korea
12.2.2. By Material Type
12.2.3. By Sales Channel
12.2.4. By End Use
12.3. Market Attractiveness Analysis
12.3.1. By Country
12.3.2. By Material Type
12.3.3. By Sales Channel
12.3.4. By End Use
12.4. Key Takeaways
13. South Asia & Pacific Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
13.1. Historical Market Size Value (US$ Million) & Volume (Square Meter) Trend Analysis By Market Taxonomy, 2017 to 2021
13.2. Market Size Value (US$ Million) & Volume (Square Meter) Forecast By Market Taxonomy, 2022 to 2032
13.2.1. By Country
13.2.1.1. India
13.2.1.2. ASEAN
13.2.1.3. Australia and New Zealand
13.2.1.4. Rest of South Asia & Pacific
13.2.2. By Material Type
13.2.3. By Sales Channel
13.2.4. By End Use
13.3. Market Attractiveness Analysis
13.3.1. By Country
13.3.2. By Material Type
13.3.3. By Sales Channel
13.3.4. By End Use
13.4. Key Takeaways
14. Middle East and Africa Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
14.1. Historical Market Size Value (US$ Million) & Volume (Square Meter) Trend Analysis By Market Taxonomy, 2017 to 2021
14.2. Market Size Value (US$ Million) & Volume (Square Meter) Forecast By Market Taxonomy, 2022 to 2032
14.2.1. By Country
14.2.1.1. GCC Countries
14.2.1.2. Turkey
14.2.1.3. South Africa
14.2.1.4. Rest of Middle East and Africa
14.2.2. By Material Type
14.2.3. By Sales Channel
14.2.4. By End Use
14.3. Market Attractiveness Analysis
14.3.1. By Country
14.3.2. By Material Type
14.3.3. By Sales Channel
14.3.4. By End Use
14.4. Key Takeaways
15. Key Countries Market Analysis
15.1. USA
15.1.1. Pricing Analysis
15.1.2. Market Share Analysis, 2021
15.1.2.1. By Material Type
15.1.2.2. By Sales Channel
15.1.2.3. By End Use
15.2. Canada
15.2.1. Pricing Analysis
15.2.2. Market Share Analysis, 2021
15.2.2.1. By Material Type
15.2.2.2. By Sales Channel
15.2.2.3. By End Use
15.3. Mexico
15.3.1. Pricing Analysis
15.3.2. Market Share Analysis, 2021
15.3.2.1. By Material Type
15.3.2.2. By Sales Channel
15.3.2.3. By End Use
15.4. Brazil
15.4.1. Pricing Analysis
15.4.2. Market Share Analysis, 2021
15.4.2.1. By Material Type
15.4.2.2. By Sales Channel
15.4.2.3. By End Use
15.5. Germany
15.5.1. Pricing Analysis
15.5.2. Market Share Analysis, 2021
15.5.2.1. By Material Type
15.5.2.2. By Sales Channel
15.5.2.3. By End Use
15.6. Italy
15.6.1. Pricing Analysis
15.6.2. Market Share Analysis, 2021
15.6.2.1. By Material Type
15.6.2.2. By Sales Channel
15.6.2.3. By End Use
15.7. France
15.7.1. Pricing Analysis
15.7.2. Market Share Analysis, 2021
15.7.2.1. By Material Type
15.7.2.2. By Sales Channel
15.7.2.3. By End Use
15.8. United Kingdom
15.8.1. Pricing Analysis
15.8.2. Market Share Analysis, 2021
15.8.2.1. By Material Type
15.8.2.2. By Sales Channel
15.8.2.3. By End Use
15.9. Spain
15.9.1. Pricing Analysis
15.9.2. Market Share Analysis, 2021
15.9.2.1. By Material Type
15.9.2.2. By Sales Channel
15.9.2.3. By End Use
15.10. BENELUX
15.10.1. Pricing Analysis
15.10.2. Market Share Analysis, 2021
15.10.2.1. By Material Type
15.10.2.2. By Sales Channel
15.10.2.3. By End Use
15.11. Russia
15.11.1. Pricing Analysis
15.11.2. Market Share Analysis, 2021
15.11.2.1. By Material Type
15.11.2.2. By Sales Channel
15.11.2.3. By End Use
15.12. China
15.12.1. Pricing Analysis
15.12.2. Market Share Analysis, 2021
15.12.2.1. By Material Type
15.12.2.2. By Sales Channel
15.12.2.3. By End Use
15.13. Japan
15.13.1. Pricing Analysis
15.13.2. Market Share Analysis, 2021
15.13.2.1. By Material Type
15.13.2.2. By Sales Channel
15.13.2.3. By End Use
15.14. South Korea
15.14.1. Pricing Analysis
15.14.2. Market Share Analysis, 2021
15.14.2.1. By Material Type
15.14.2.2. By Sales Channel
15.14.2.3. By End Use
15.15. India
15.15.1. Pricing Analysis
15.15.2. Market Share Analysis, 2021
15.15.2.1. By Material Type
15.15.2.2. By Sales Channel
15.15.2.3. By End Use
15.16. ASIAN
15.16.1. Pricing Analysis
15.16.2. Market Share Analysis, 2021
15.16.2.1. By Material Type
15.16.2.2. By Sales Channel
15.16.2.3. By End Use
15.17. Australia and New Zealand
15.17.1. Pricing Analysis
15.17.2. Market Share Analysis, 2021
15.17.2.1. By Material Type
15.17.2.2. By Sales Channel
15.17.2.3. By End Use
15.18. GCC Countries
15.18.1. Pricing Analysis
15.18.2. Market Share Analysis, 2021
15.18.2.1. By Material Type
15.18.2.2. By Sales Channel
15.18.2.3. By End Use
15.19. Turkey
15.19.1. Pricing Analysis
15.19.2. Market Share Analysis, 2021
15.19.2.1. By Material Type
15.19.2.2. By Sales Channel
15.19.2.3. By End Use
15.20. South Africa
15.20.1. Pricing Analysis
15.20.2. Market Share Analysis, 2021
15.20.2.1. By Material Type
15.20.2.2. By Sales Channel
15.20.2.3. By End Use
16. Market Structure Analysis
16.1. Competition Dashboard
16.2. Competition Benchmarking
16.3. Market Share Analysis of Top Players
16.3.1. By Regional
16.3.2. By Material Type
16.3.3. By Sales Channel
16.3.4. By End Use
17. Competition Analysis
17.1. Competition Deep Dive
17.1.1. York Wallcoverings Inc.
17.1.1.1. Overview
17.1.1.2. Product Portfolio
17.1.1.3. Profitability by Market Segments
17.1.1.4. Sales Footprint
17.1.1.5. Strategy Overview
17.1.1.5.1. Marketing Strategy
17.1.1.5.2. Product Strategy
17.1.1.5.3. Channel Strategy
17.1.2. BLIK, Inc.
17.1.2.1. Overview
17.1.2.2. Product Portfolio
17.1.2.3. Profitability by Market Segments
17.1.2.4. Sales Footprint
17.1.2.5. Strategy Overview
17.1.2.5.1. Marketing Strategy
17.1.2.5.2. Product Strategy
17.1.2.5.3. Channel Strategy
17.1.3. Casart Coverings, LLC
17.1.3.1. Overview
17.1.3.2. Product Portfolio
17.1.3.3. Profitability by Market Segments
17.1.3.4. Sales Footprint
17.1.3.5. Strategy Overview
17.1.3.5.1. Marketing Strategy
17.1.3.5.2. Product Strategy
17.1.3.5.3. Channel Strategy
17.1.4. Williams Sonoma, Inc. (West Elm)
17.1.4.1. Overview
17.1.4.2. Product Portfolio
17.1.4.3. Profitability by Market Segments
17.1.4.4. Sales Footprint
17.1.4.5. Strategy Overview
17.1.4.5.1. Marketing Strategy
17.1.4.5.2. Product Strategy
17.1.4.5.3. Channel Strategy
17.1.5. Graham & Brown
17.1.5.1. Overview
17.1.5.2. Product Portfolio
17.1.5.3. Profitability by Market Segments
17.1.5.4. Sales Footprint
17.1.5.5. Strategy Overview
17.1.5.5.1. Marketing Strategy
17.1.5.5.2. Product Strategy
17.1.5.5.3. Channel Strategy
17.1.6. Spoonflower Inc.
17.1.6.1. Overview
17.1.6.2. Product Portfolio
17.1.6.3. Profitability by Market Segments
17.1.6.4. Sales Footprint
17.1.6.5. Strategy Overview
17.1.6.5.1. Marketing Strategy
17.1.6.5.2. Product Strategy
17.1.6.5.3. Channel Strategy
17.1.7. Lolliprops Inc.
17.1.7.1. Overview
17.1.7.2. Product Portfolio
17.1.7.3. Profitability by Market Segments
17.1.7.4. Sales Footprint
17.1.7.5. Strategy Overview
17.1.7.5.1. Marketing Strategy
17.1.7.5.2. Product Strategy
17.1.7.5.3. Channel Strategy
17.1.8. Brewster Home Fashions
17.1.8.1. Overview
17.1.8.2. Product Portfolio
17.1.8.3. Profitability by Market Segments
17.1.8.4. Sales Footprint
17.1.8.5. Strategy Overview
17.1.8.5.1. Marketing Strategy
17.1.8.5.2. Product Strategy
17.1.8.5.3. Channel Strategy
17.1.9. JLL HOME
17.1.9.1. Overview
17.1.9.2. Product Portfolio
17.1.9.3. Profitability by Market Segments
17.1.9.4. Sales Footprint
17.1.9.5. Strategy Overview
17.1.9.5.1. Marketing Strategy
17.1.9.5.2. Product Strategy
17.1.9.5.3. Channel Strategy
17.1.10. Wallternatives
17.1.10.1. Overview
17.1.10.2. Product Portfolio
17.1.10.3. Profitability by Market Segments
17.1.10.4. Sales Footprint
17.1.10.5. Strategy Overview
17.1.10.5.1. Marketing Strategy
17.1.10.5.2. Product Strategy
17.1.10.5.3. Channel Strategy
17.1.11. EazyWallz
17.1.11.1. Overview
17.1.11.2. Product Portfolio
17.1.11.3. Profitability by Market Segments
17.1.11.4. Sales Footprint
17.1.11.5. Strategy Overview
17.1.11.5.1. Marketing Strategy
17.1.11.5.2. Product Strategy
17.1.11.5.3. Channel Strategy
17.1.12. The Wallpaper Warehouse Ltd
17.1.12.1. Overview
17.1.12.2. Product Portfolio
17.1.12.3. Profitability by Market Segments
17.1.12.4. Sales Footprint
17.1.12.5. Strategy Overview
17.1.12.5.1. Marketing Strategy
17.1.12.5.2. Product Strategy
17.1.12.5.3. Channel Strategy
17.1.13. Chasing Paper
17.1.13.1. Overview
17.1.13.2. Product Portfolio
17.1.13.3. Profitability by Market Segments
17.1.13.4. Sales Footprint
17.1.13.5. Strategy Overview
17.1.13.5.1. Marketing Strategy
17.1.13.5.2. Product Strategy
17.1.13.5.3. Channel Strategy
17.1.14. The McCall Pattern Company
17.1.14.1. Overview
17.1.14.2. Product Portfolio
17.1.14.3. Profitability by Market Segments
17.1.14.4. Sales Footprint
17.1.14.5. Strategy Overview
17.1.14.5.1. Marketing Strategy
17.1.14.5.2. Product Strategy
17.1.14.5.3. Channel Strategy
17.1.15. Walls Need Love LLC
17.1.15.1. Overview
17.1.15.2. Product Portfolio
17.1.15.3. Profitability by Market Segments
17.1.15.4. Sales Footprint
17.1.15.5. Strategy Overview
17.1.15.5.1. Marketing Strategy
17.1.15.5.2. Product Strategy
17.1.15.5.3. Channel Strategy
17.1.16. Zhejiang Ever-Power Decoration Co., Ltd
17.1.16.1. Overview
17.1.16.2. Product Portfolio
17.1.16.3. Profitability by Market Segments
17.1.16.4. Sales Footprint
17.1.16.5. Strategy Overview
17.1.16.5.1. Marketing Strategy
17.1.16.5.2. Product Strategy
17.1.16.5.3. Channel Strategy
18. Assumptions & Acronyms Used
19. Research Methodology
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