Removable Wallpaper Market Overview (2022 to 2032)

The removable wallpaper market is expected to strengthen its hold at a strong CAGR of 3.5% during the forecast period. The global market holds an estimated revenue of US$ 1.78 Billion in 2022 and is likely to cross US$ 2.43 Billion by the end of 2032.

Removable wallpaper or peel-and-stick wallpaper requires no soaking or wall pasting. Removable wallpaper is self-adhesive and needs to be peeled off from the base material and pasted onto the walls.

The growing demand for removable wallpaper is attributed to easy removal; no need for steam requires steam. The sales of removable wallpaper also increase as these wallpapers are reusable.

Attributes Details
CAGR (2022-2032) 3.5%
Value (2022) US$ 1.78 Billion
Value (2032) US$ 2.43 Billion

Demand for removable wallpaper increases as renters prefer it over any other wallpaper as it matches their taste and holds the colored wall without damaging the original paint, not leaving any residue on the surface. Its use as a base enhances the quality of the paper-coated adhesive, pushing the global sales of removable wallpaper.

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What are the Key Drivers and Restraints to the Removable Wallpaper Market?

The increasing demand for soundproof transportation in trains is anticipated to drive the removable wallpaper market positively. The automotive industry has been witnessing maximum pace over the last decade owing to the penetration of globalization in the world, pushing the sales of removable wallpaper.

The growing automotive industry is projected to bolster the demand for Removable wallpaper in the near future.

The removable wallpaper has a wide range of applications in household activities. The increasing concern towards household hygiene is expected to bolster the demand for removable wallpaper and increase the removable wallpaper market size.

High prices and the inability to be remolded, reshaped, or recycled, which makes Removable wallpaper difficult to discard, are the restraining factors for the Removable wallpaper market that hampers the market growth, increasing the demand for removable wallpaper.

Which is the Key Removable Wallpaper Market?

On the regional front, Asia Pacific is the most dominant market for Removable Wallpaper. The demand for Removable Wallpaper is primarily from the Indian and Chinese markets, where there is robust construction activity in both the residential as well as commercial sectors.

The demand for removable wallpaper is further induced by the fact that most of the population which has settled in this country is of a floating nature, fuelling the sales of removable wallpaper.

North America is the second most dominant market for removable wallpaper products due to the increasing number of hotels in the region to cater to the hospitality needs emanating on account of the flourishing inbound as well as outbound tourism.

The Middle East is also expected to showcase growth in the market for removable wallpapers due to increased commercial and construction activity in the region.

Nikhil Kaitwade
Nikhil Kaitwade

Principal Consultant

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Which are the Key Competitors of Removable Wallpaper Market?

The key players in the removable wallpaper market are focusing on variety, sizes, designs, and quality, fueling the sales of removable wallpaper.

Key players in the removable wallpaper market include Blik Inc, Casart Coverings, Chasing Paper, EasyWallz, Graham & Brown, Propitious Jackson, Spoonflower Inc, Tempaper Designs, The McCall Pattern Company Inc (Wallcandy Arts), The Sherwin Williams Company, Wallpops, Walls By Me, Walls Need Love LLC, Wallternatives, Williams Sonoma Inc

Recent Market Development:

  • Blik Inc has introduced new self-adhesive removable wallpapers with new designs and sizes for interiors and exteriors, pushing the sales for removable wallpaper.
  • Casart Coverings celebrates 12 years of its service in the market, launching its latest removable wallpapers for the residential, design industry, and commercial platforms. This will push the sales of removable wallpapers globally in the forecast period.

Scope of Report

Report Attribute Details
Growth Rate CAGR of 3.5% from 2022 to 2032
The base year for estimation 2021
Historical data 2015 to 2020
Forecast period 2022 to 2032
Quantitative units Revenue in USD Million, volume in kilotons, and CAGR from 2022 to 2032
Report Coverage Revenue forecast, volume forecast, company ranking, competitive landscape, growth factors, and trends, Pricing Analysis
Segments Covered Type, End Users, Region
Regional scope North America; Western Europe; Eastern Europe; Middle East; Africa; ASEAN; South Asia; Rest of Asia; Australia; and New Zealand
Country scope USA, Canada, Mexico, Germany, United Kingdom., France, Italy, Spain, Russia, Belgium, Poland, Czech Republic, China, India, Japan, Australia, Brazil, Argentina, Colombia, Saudi Arabia, United Arab Emirates(UAE), Iran, South Africa
Key companies profiled Blik Inc; Casart Coverings; Chasing Paper; EasyWallz; Graham & Brown; Propitious Jackson; Spoonflower Inc; Tempaper Designs; The McCall Pattern Company Inc (Wallcandy Arts); The Sherwin Williams Company; Wallpops; Walls By Me; Walls Need Love LLC; Wallternatives; Williams Sonoma Inc
Customization scope Free report customization (equivalent to up to 8 analysts' working days) with purchase. Addition or alteration to country, regional & segment scope.
Pricing and purchase options Avail customized purchase options to meet your exact research needs.

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Key Segments

By Type:

  • Polyethylene Removable Wallpaper (PE)
  • Poly-Vinyl Chloride (PVC) Removable Wallpaper

By End User:

  • Residential Buildings
  • Commercial Buildings
  • Hospitals

By Region:

  • North America
  • Latin America
  • Asia Pacific
  • Europe
  • Middle East and Africa

Frequently Asked Questions

What Region is the Biggest Removable Wallpaper Market?

Asia Pacific is the biggest market in the removable wallpaper market and will be helpful in increasing the removable wallpaper market size. The factors that lead to high growth through this region are increased use of it in multiple industries using these wallpapers as new trends come into the market. This leads to the high demand for removable wallpaper in developing countries like China and India.

Who are the Key Players in the Removable Wallpaper Market?

Key competitors holding substantial removable wallpaper market share include Blik Inc, Casart Coverings, Chasing Paper, EasyWallz, Graham & Brown, Propitious Jackson, Spoonflower Inc, Tempaper Designs, The McCall Pattern Company Inc (Wallcandy Arts), The Sherwin Williams Company, Wallpops, Walls by Me, Walls Need Love LLC, Wallternatives, Williams Sonoma Inc.

Which is the Key Driver in the Removable Wallpaper Market?

Demand for removable wallpaper is likely to increase with the high demand from maintenance, hospitality, and interior design industry that are flourishing and driving the sales of removable wallpaper in new markets.

Table of Content
1. Executive Summary | Removable Wallpaper Market
    1.1. Global Market Outlook
    1.2. Demand-side Trends
    1.3. Supply-side Trends
    1.4. Technology Roadmap Analysis
    1.5. Analysis and Recommendations
2. Market Overview
    2.1. Market Coverage / Taxonomy
    2.2. Market Definition / Scope / Limitations
3. Market Background
    3.1. Market Dynamics
        3.1.1. Drivers
        3.1.2. Restraints
        3.1.3. Opportunity
        3.1.4. Trends
    3.2. Scenario Forecast
        3.2.1. Demand in Optimistic Scenario
        3.2.2. Demand in Likely Scenario
        3.2.3. Demand in Conservative Scenario
    3.3. Opportunity Map Analysis
    3.4. Product Life Cycle Analysis
    3.5. Supply Chain Analysis
        3.5.1. Supply Side Participants and their Roles
            3.5.1.1. Producers
            3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)
            3.5.1.3. Wholesalers and Distributors
        3.5.2. Value Added and Value Created at Node in the Supply Chain
        3.5.3. List of Raw Material Suppliers
        3.5.4. List of Existing and Potential Buyers
    3.6. Investment Feasibility Matrix
    3.7. Value Chain Analysis
        3.7.1. Profit Margin Analysis
        3.7.2. Wholesalers and Distributors
        3.7.3. Retailers
    3.8. PESTLE and Porter’s Analysis
    3.9. Regulatory Landscape
        3.9.1. By Key Regions
        3.9.2. By Key Countries
    3.10. Regional Parent Market Outlook
    3.11. Production and Consumption Statistics
    3.12. Import and Export Statistics
4. Global Market Analysis 2017 to 2021 and Forecast, 2022 to 2032
    4.1. Historical Market Size Value (US$ Million) & Volume (Square Meter) Analysis, 2017 to 2021
    4.2. Current and Future Market Size Value (US$ Million) & Volume (Square Meter) Projections, 2022 to 2032
        4.2.1. Y-o-Y Growth Trend Analysis
        4.2.2. Absolute $ Opportunity Analysis
5. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Material Type
    5.1. Introduction / Key Findings
    5.2. Historical Market Size Value (US$ Million) & Volume (Square Meter) Analysis By Material Type, 2017 to 2021
    5.3. Current and Future Market Size Value (US$ Million) & Volume (Square Meter) Analysis and Forecast By Material Type, 2022 to 2032
        5.3.1. Polyvinyl (PVC) Based
        5.3.2. Polyethylene (PE) Based
        5.3.3. Others
    5.4. Y-o-Y Growth Trend Analysis By Material Type, 2017 to 2021
    5.5. Absolute $ Opportunity Analysis By Material Type, 2022 to 2032 Deep dive segmentation will be available in the sample on request
6. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Sales Channel
    6.1. Introduction / Key Findings
    6.2. Historical Market Size Value (US$ Million) & Volume (Square Meter) Analysis By Sales Channel, 2017 to 2021
    6.3. Current and Future Market Size Value (US$ Million) & Volume (Square Meter) Analysis and Forecast By Sales Channel, 2022 to 2032
        6.3.1. Online
        6.3.2. Offline
    6.4. Y-o-Y Growth Trend Analysis By Sales Channel, 2017 to 2021
    6.5. Absolute $ Opportunity Analysis By Sales Channel, 2022 to 2032 Deep-dive segmentation will be available in the sample on request
7. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By End Use
    7.1. Introduction / Key Findings
    7.2. Historical Market Size Value (US$ Million) & Volume (Square Meter) Analysis By End Use, 2017 to 2021
    7.3. Current and Future Market Size Value (US$ Million) & Volume (Square Meter) Analysis and Forecast By End Use, 2022 to 2032
        7.3.1. Residential
        7.3.2. Commercial
        7.3.3. Institutional
        7.3.4. Industrial
    7.4. Y-o-Y Growth Trend Analysis By End Use, 2017 to 2021
    7.5. Absolute $ Opportunity Analysis By End Use, 2022 to 2032 Deep-dive segmentation will be available in the sample on request
8. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Region
    8.1. Introduction
    8.2. Historical Market Size Value (US$ Million) & Volume (Square Meter) Analysis By Region, 2017 to 2021
    8.3. Current Market Size Value (US$ Million) & Volume (Square Meter) Analysis and Forecast By Region, 2022 to 2032
        8.3.1. North America
        8.3.2. Latin America
        8.3.3. Europe
        8.3.4. East Asia
        8.3.5. South Asia & Pacific
        8.3.6. Middle East and Africa
    8.4. Market Attractiveness Analysis By Region
9. North America Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
    9.1. Historical Market Size Value (US$ Million) & Volume (Square Meter) Trend Analysis By Market Taxonomy, 2017 to 2021
    9.2. Market Size Value (US$ Million) & Volume (Square Meter) Forecast By Market Taxonomy, 2022 to 2032
        9.2.1. By Country
            9.2.1.1. USA
            9.2.1.2. Canada
        9.2.2. By Material Type
        9.2.3. By Sales Channel
        9.2.4. By End Use
    9.3. Market Attractiveness Analysis
        9.3.1. By Country
        9.3.2. By Material Type
        9.3.3. By Sales Channel
        9.3.4. By End Use
    9.4. Key Takeaways
10. Latin America Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
    10.1. Historical Market Size Value (US$ Million) & Volume (Square Meter) Trend Analysis By Market Taxonomy, 2017 to 2021
    10.2. Market Size Value (US$ Million) & Volume (Square Meter) Forecast By Market Taxonomy, 2022 to 2032
        10.2.1. By Country
            10.2.1.1. Mexico
            10.2.1.2. Brazil
            10.2.1.3. Rest of Latin America
        10.2.2. By Material Type
        10.2.3. By Sales Channel
        10.2.4. By End Use
    10.3. Market Attractiveness Analysis
        10.3.1. By Country
        10.3.2. By Material Type
        10.3.3. By Sales Channel
        10.3.4. By End Use
    10.4. Key Takeaways
11. Europe Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
    11.1. Historical Market Size Value (US$ Million) & Volume (Square Meter) Trend Analysis By Market Taxonomy, 2017 to 2021
    11.2. Market Size Value (US$ Million) & Volume (Square Meter) Forecast By Market Taxonomy, 2022 to 2032
        11.2.1. By Country
            11.2.1.1. Germany
            11.2.1.2. Italy
            11.2.1.3. France
            11.2.1.4. United Kingdom
            11.2.1.5. Spain
            11.2.1.6. BENELUX
            11.2.1.7. Russia
            11.2.1.8. Rest of Europe
        11.2.2. By Material Type
        11.2.3. By Sales Channel
        11.2.4. By End Use
    11.3. Market Attractiveness Analysis
        11.3.1. By Country
        11.3.2. By Material Type
        11.3.3. By Sales Channel
        11.3.4. By End Use
    11.4. Key Takeaways
12. East Asia Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
    12.1. Historical Market Size Value (US$ Million) & Volume (Square Meter) Trend Analysis By Market Taxonomy, 2017 to 2021
    12.2. Market Size Value (US$ Million) & Volume (Square Meter) Forecast By Market Taxonomy, 2022 to 2032
        12.2.1. By Country
            12.2.1.1. China
            12.2.1.2. Japan
            12.2.1.3. South Korea
        12.2.2. By Material Type
        12.2.3. By Sales Channel
        12.2.4. By End Use
    12.3. Market Attractiveness Analysis
        12.3.1. By Country
        12.3.2. By Material Type
        12.3.3. By Sales Channel
        12.3.4. By End Use
    12.4. Key Takeaways
13. South Asia & Pacific Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
    13.1. Historical Market Size Value (US$ Million) & Volume (Square Meter) Trend Analysis By Market Taxonomy, 2017 to 2021
    13.2. Market Size Value (US$ Million) & Volume (Square Meter) Forecast By Market Taxonomy, 2022 to 2032
        13.2.1. By Country
            13.2.1.1. India
            13.2.1.2. ASEAN
            13.2.1.3. Australia and New Zealand
            13.2.1.4. Rest of South Asia & Pacific
        13.2.2. By Material Type
        13.2.3. By Sales Channel
        13.2.4. By End Use
    13.3. Market Attractiveness Analysis
        13.3.1. By Country
        13.3.2. By Material Type
        13.3.3. By Sales Channel
        13.3.4. By End Use
    13.4. Key Takeaways
14. Middle East and Africa Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
    14.1. Historical Market Size Value (US$ Million) & Volume (Square Meter) Trend Analysis By Market Taxonomy, 2017 to 2021
    14.2. Market Size Value (US$ Million) & Volume (Square Meter) Forecast By Market Taxonomy, 2022 to 2032
        14.2.1. By Country
            14.2.1.1. GCC Countries
            14.2.1.2. Turkey
            14.2.1.3. South Africa
            14.2.1.4. Rest of Middle East and Africa
        14.2.2. By Material Type
        14.2.3. By Sales Channel
        14.2.4. By End Use
    14.3. Market Attractiveness Analysis
        14.3.1. By Country
        14.3.2. By Material Type
        14.3.3. By Sales Channel
        14.3.4. By End Use
    14.4. Key Takeaways
15. Key Countries Market Analysis
    15.1. USA
        15.1.1. Pricing Analysis
        15.1.2. Market Share Analysis, 2021
            15.1.2.1. By Material Type
            15.1.2.2. By Sales Channel
            15.1.2.3. By End Use
    15.2. Canada
        15.2.1. Pricing Analysis
        15.2.2. Market Share Analysis, 2021
            15.2.2.1. By Material Type
            15.2.2.2. By Sales Channel
            15.2.2.3. By End Use
    15.3. Mexico
        15.3.1. Pricing Analysis
        15.3.2. Market Share Analysis, 2021
            15.3.2.1. By Material Type
            15.3.2.2. By Sales Channel
            15.3.2.3. By End Use
    15.4. Brazil
        15.4.1. Pricing Analysis
        15.4.2. Market Share Analysis, 2021
            15.4.2.1. By Material Type
            15.4.2.2. By Sales Channel
            15.4.2.3. By End Use
    15.5. Germany
        15.5.1. Pricing Analysis
        15.5.2. Market Share Analysis, 2021
            15.5.2.1. By Material Type
            15.5.2.2. By Sales Channel
            15.5.2.3. By End Use
    15.6. Italy
        15.6.1. Pricing Analysis
        15.6.2. Market Share Analysis, 2021
            15.6.2.1. By Material Type
            15.6.2.2. By Sales Channel
            15.6.2.3. By End Use
    15.7. France
        15.7.1. Pricing Analysis
        15.7.2. Market Share Analysis, 2021
            15.7.2.1. By Material Type
            15.7.2.2. By Sales Channel
            15.7.2.3. By End Use
    15.8. United Kingdom
        15.8.1. Pricing Analysis
        15.8.2. Market Share Analysis, 2021
            15.8.2.1. By Material Type
            15.8.2.2. By Sales Channel
            15.8.2.3. By End Use
    15.9. Spain
        15.9.1. Pricing Analysis
        15.9.2. Market Share Analysis, 2021
            15.9.2.1. By Material Type
            15.9.2.2. By Sales Channel
            15.9.2.3. By End Use
    15.10. BENELUX
        15.10.1. Pricing Analysis
        15.10.2. Market Share Analysis, 2021
            15.10.2.1. By Material Type
            15.10.2.2. By Sales Channel
            15.10.2.3. By End Use
    15.11. Russia
        15.11.1. Pricing Analysis
        15.11.2. Market Share Analysis, 2021
            15.11.2.1. By Material Type
            15.11.2.2. By Sales Channel
            15.11.2.3. By End Use
    15.12. China
        15.12.1. Pricing Analysis
        15.12.2. Market Share Analysis, 2021
            15.12.2.1. By Material Type
            15.12.2.2. By Sales Channel
            15.12.2.3. By End Use
    15.13. Japan
        15.13.1. Pricing Analysis
        15.13.2. Market Share Analysis, 2021
            15.13.2.1. By Material Type
            15.13.2.2. By Sales Channel
            15.13.2.3. By End Use
    15.14. South Korea
        15.14.1. Pricing Analysis
        15.14.2. Market Share Analysis, 2021
            15.14.2.1. By Material Type
            15.14.2.2. By Sales Channel
            15.14.2.3. By End Use
    15.15. India
        15.15.1. Pricing Analysis
        15.15.2. Market Share Analysis, 2021
            15.15.2.1. By Material Type
            15.15.2.2. By Sales Channel
            15.15.2.3. By End Use
    15.16. ASIAN
        15.16.1. Pricing Analysis
        15.16.2. Market Share Analysis, 2021
            15.16.2.1. By Material Type
            15.16.2.2. By Sales Channel
            15.16.2.3. By End Use
    15.17. Australia and New Zealand
        15.17.1. Pricing Analysis
        15.17.2. Market Share Analysis, 2021
            15.17.2.1. By Material Type
            15.17.2.2. By Sales Channel
            15.17.2.3. By End Use
    15.18. GCC Countries
        15.18.1. Pricing Analysis
        15.18.2. Market Share Analysis, 2021
            15.18.2.1. By Material Type
            15.18.2.2. By Sales Channel
            15.18.2.3. By End Use
    15.19. Turkey
        15.19.1. Pricing Analysis
        15.19.2. Market Share Analysis, 2021
            15.19.2.1. By Material Type
            15.19.2.2. By Sales Channel
            15.19.2.3. By End Use
    15.20. South Africa
        15.20.1. Pricing Analysis
        15.20.2. Market Share Analysis, 2021
            15.20.2.1. By Material Type
            15.20.2.2. By Sales Channel
            15.20.2.3. By End Use
16. Market Structure Analysis
    16.1. Competition Dashboard
    16.2. Competition Benchmarking
    16.3. Market Share Analysis of Top Players
        16.3.1. By Regional
        16.3.2. By Material Type
        16.3.3. By Sales Channel
        16.3.4. By End Use
17. Competition Analysis
    17.1. Competition Deep Dive
        17.1.1. York Wallcoverings Inc.
            17.1.1.1. Overview
            17.1.1.2. Product Portfolio
            17.1.1.3. Profitability by Market Segments
            17.1.1.4. Sales Footprint
            17.1.1.5. Strategy Overview
                17.1.1.5.1. Marketing Strategy
                17.1.1.5.2. Product Strategy
                17.1.1.5.3. Channel Strategy
        17.1.2. BLIK, Inc.
            17.1.2.1. Overview
            17.1.2.2. Product Portfolio
            17.1.2.3. Profitability by Market Segments
            17.1.2.4. Sales Footprint
            17.1.2.5. Strategy Overview
                17.1.2.5.1. Marketing Strategy
                17.1.2.5.2. Product Strategy
                17.1.2.5.3. Channel Strategy
        17.1.3. Casart Coverings, LLC
            17.1.3.1. Overview
            17.1.3.2. Product Portfolio
            17.1.3.3. Profitability by Market Segments
            17.1.3.4. Sales Footprint
            17.1.3.5. Strategy Overview
                17.1.3.5.1. Marketing Strategy
                17.1.3.5.2. Product Strategy
                17.1.3.5.3. Channel Strategy
        17.1.4. Williams Sonoma, Inc. (West Elm)
            17.1.4.1. Overview
            17.1.4.2. Product Portfolio
            17.1.4.3. Profitability by Market Segments
            17.1.4.4. Sales Footprint
            17.1.4.5. Strategy Overview
                17.1.4.5.1. Marketing Strategy
                17.1.4.5.2. Product Strategy
                17.1.4.5.3. Channel Strategy
        17.1.5. Graham & Brown
            17.1.5.1. Overview
            17.1.5.2. Product Portfolio
            17.1.5.3. Profitability by Market Segments
            17.1.5.4. Sales Footprint
            17.1.5.5. Strategy Overview
                17.1.5.5.1. Marketing Strategy
                17.1.5.5.2. Product Strategy
                17.1.5.5.3. Channel Strategy
        17.1.6. Spoonflower Inc.
            17.1.6.1. Overview
            17.1.6.2. Product Portfolio
            17.1.6.3. Profitability by Market Segments
            17.1.6.4. Sales Footprint
            17.1.6.5. Strategy Overview
                17.1.6.5.1. Marketing Strategy
                17.1.6.5.2. Product Strategy
                17.1.6.5.3. Channel Strategy
        17.1.7. Lolliprops Inc.
            17.1.7.1. Overview
            17.1.7.2. Product Portfolio
            17.1.7.3. Profitability by Market Segments
            17.1.7.4. Sales Footprint
            17.1.7.5. Strategy Overview
                17.1.7.5.1. Marketing Strategy
                17.1.7.5.2. Product Strategy
                17.1.7.5.3. Channel Strategy
        17.1.8. Brewster Home Fashions
            17.1.8.1. Overview
            17.1.8.2. Product Portfolio
            17.1.8.3. Profitability by Market Segments
            17.1.8.4. Sales Footprint
            17.1.8.5. Strategy Overview
                17.1.8.5.1. Marketing Strategy
                17.1.8.5.2. Product Strategy
                17.1.8.5.3. Channel Strategy
        17.1.9. JLL HOME
            17.1.9.1. Overview
            17.1.9.2. Product Portfolio
            17.1.9.3. Profitability by Market Segments
            17.1.9.4. Sales Footprint
            17.1.9.5. Strategy Overview
                17.1.9.5.1. Marketing Strategy
                17.1.9.5.2. Product Strategy
                17.1.9.5.3. Channel Strategy
        17.1.10. Wallternatives
            17.1.10.1. Overview
            17.1.10.2. Product Portfolio
            17.1.10.3. Profitability by Market Segments
            17.1.10.4. Sales Footprint
            17.1.10.5. Strategy Overview
                17.1.10.5.1. Marketing Strategy
                17.1.10.5.2. Product Strategy
                17.1.10.5.3. Channel Strategy
        17.1.11. EazyWallz
            17.1.11.1. Overview
            17.1.11.2. Product Portfolio
            17.1.11.3. Profitability by Market Segments
            17.1.11.4. Sales Footprint
            17.1.11.5. Strategy Overview
                17.1.11.5.1. Marketing Strategy
                17.1.11.5.2. Product Strategy
                17.1.11.5.3. Channel Strategy
        17.1.12. The Wallpaper Warehouse Ltd
            17.1.12.1. Overview
            17.1.12.2. Product Portfolio
            17.1.12.3. Profitability by Market Segments
            17.1.12.4. Sales Footprint
            17.1.12.5. Strategy Overview
                17.1.12.5.1. Marketing Strategy
                17.1.12.5.2. Product Strategy
                17.1.12.5.3. Channel Strategy
        17.1.13. Chasing Paper
            17.1.13.1. Overview
            17.1.13.2. Product Portfolio
            17.1.13.3. Profitability by Market Segments
            17.1.13.4. Sales Footprint
            17.1.13.5. Strategy Overview
                17.1.13.5.1. Marketing Strategy
                17.1.13.5.2. Product Strategy
                17.1.13.5.3. Channel Strategy
        17.1.14. The McCall Pattern Company
            17.1.14.1. Overview
            17.1.14.2. Product Portfolio
            17.1.14.3. Profitability by Market Segments
            17.1.14.4. Sales Footprint
            17.1.14.5. Strategy Overview
                17.1.14.5.1. Marketing Strategy
                17.1.14.5.2. Product Strategy
                17.1.14.5.3. Channel Strategy
        17.1.15. Walls Need Love LLC
            17.1.15.1. Overview
            17.1.15.2. Product Portfolio
            17.1.15.3. Profitability by Market Segments
            17.1.15.4. Sales Footprint
            17.1.15.5. Strategy Overview
                17.1.15.5.1. Marketing Strategy
                17.1.15.5.2. Product Strategy
                17.1.15.5.3. Channel Strategy
        17.1.16. Zhejiang Ever-Power Decoration Co., Ltd
            17.1.16.1. Overview
            17.1.16.2. Product Portfolio
            17.1.16.3. Profitability by Market Segments
            17.1.16.4. Sales Footprint
            17.1.16.5. Strategy Overview
                17.1.16.5.1. Marketing Strategy
                17.1.16.5.2. Product Strategy
                17.1.16.5.3. Channel Strategy
18. Assumptions & Acronyms Used
19. Research Methodology

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