The removable wallpaper market is expected to strengthen its hold at a strong CAGR of 3.5% during the forecast period. The global market holds an estimated revenue of US$ 1.78 Billion in 2022 and is likely to cross US$ 2.43 Billion by the end of 2032.
Removable wallpaper or peel-and-stick wallpaper requires no soaking or wall pasting. Removable wallpaper is self-adhesive and needs to be peeled off from the base material and pasted onto the walls.
The growing demand for removable wallpaper is attributed to easy removal; no need for steam requires steam. The sales of removable wallpaper also increase as these wallpapers are reusable.
Attributes | Details |
---|---|
CAGR (2022-2032) | 3.5% |
Value (2022) | US$ 1.78 Billion |
Value (2032) | US$ 2.43 Billion |
Demand for removable wallpaper increases as renters prefer it over any other wallpaper as it matches their taste and holds the colored wall without damaging the original paint, not leaving any residue on the surface. Its use as a base enhances the quality of the paper-coated adhesive, pushing the global sales of removable wallpaper.
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The increasing demand for soundproof transportation in trains is anticipated to drive the removable wallpaper market positively. The automotive industry has been witnessing maximum pace over the last decade owing to the penetration of globalization in the world, pushing the sales of removable wallpaper.
The growing automotive industry is projected to bolster the demand for Removable wallpaper in the near future.
The removable wallpaper has a wide range of applications in household activities. The increasing concern towards household hygiene is expected to bolster the demand for removable wallpaper and increase the removable wallpaper market size.
High prices and the inability to be remolded, reshaped, or recycled, which makes Removable wallpaper difficult to discard, are the restraining factors for the Removable wallpaper market that hampers the market growth, increasing the demand for removable wallpaper.
On the regional front, Asia Pacific is the most dominant market for Removable Wallpaper. The demand for Removable Wallpaper is primarily from the Indian and Chinese markets, where there is robust construction activity in both the residential as well as commercial sectors.
The demand for removable wallpaper is further induced by the fact that most of the population which has settled in this country is of a floating nature, fuelling the sales of removable wallpaper.
North America is the second most dominant market for removable wallpaper products due to the increasing number of hotels in the region to cater to the hospitality needs emanating on account of the flourishing inbound as well as outbound tourism.
The Middle East is also expected to showcase growth in the market for removable wallpapers due to increased commercial and construction activity in the region.
The key players in the removable wallpaper market are focusing on variety, sizes, designs, and quality, fueling the sales of removable wallpaper.
Key players in the removable wallpaper market include Blik Inc, Casart Coverings, Chasing Paper, EasyWallz, Graham & Brown, Propitious Jackson, Spoonflower Inc, Tempaper Designs, The McCall Pattern Company Inc (Wallcandy Arts), The Sherwin Williams Company, Wallpops, Walls By Me, Walls Need Love LLC, Wallternatives, Williams Sonoma Inc
Recent Market Development:
Report Attribute | Details |
---|---|
Growth Rate | CAGR of 3.5% from 2022 to 2032 |
The base year for estimation | 2021 |
Historical data | 2015 to 2020 |
Forecast period | 2022 to 2032 |
Quantitative units | Revenue in USD Million, volume in kilotons, and CAGR from 2022 to 2032 |
Report Coverage | Revenue forecast, volume forecast, company ranking, competitive landscape, growth factors, and trends, Pricing Analysis |
Segments Covered | Type, End Users, Region |
Regional scope | North America; Western Europe; Eastern Europe; Middle East; Africa; ASEAN; South Asia; Rest of Asia; Australia; and New Zealand |
Country scope | USA, Canada, Mexico, Germany, United Kingdom., France, Italy, Spain, Russia, Belgium, Poland, Czech Republic, China, India, Japan, Australia, Brazil, Argentina, Colombia, Saudi Arabia, United Arab Emirates(UAE), Iran, South Africa |
Key companies profiled | Blik Inc; Casart Coverings; Chasing Paper; EasyWallz; Graham & Brown; Propitious Jackson; Spoonflower Inc; Tempaper Designs; The McCall Pattern Company Inc (Wallcandy Arts); The Sherwin Williams Company; Wallpops; Walls By Me; Walls Need Love LLC; Wallternatives; Williams Sonoma Inc |
Customization scope | Free report customization (equivalent to up to 8 analysts' working days) with purchase. Addition or alteration to country, regional & segment scope. |
Pricing and purchase options | Avail customized purchase options to meet your exact research needs. |
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Asia Pacific is the biggest market in the removable wallpaper market and will be helpful in increasing the removable wallpaper market size. The factors that lead to high growth through this region are increased use of it in multiple industries using these wallpapers as new trends come into the market. This leads to the high demand for removable wallpaper in developing countries like China and India.
Key competitors holding substantial removable wallpaper market share include Blik Inc, Casart Coverings, Chasing Paper, EasyWallz, Graham & Brown, Propitious Jackson, Spoonflower Inc, Tempaper Designs, The McCall Pattern Company Inc (Wallcandy Arts), The Sherwin Williams Company, Wallpops, Walls by Me, Walls Need Love LLC, Wallternatives, Williams Sonoma Inc.
Demand for removable wallpaper is likely to increase with the high demand from maintenance, hospitality, and interior design industry that are flourishing and driving the sales of removable wallpaper in new markets.
1. Executive Summary | Removable Wallpaper Market 1.1. Global Market Outlook 1.2. Demand-side Trends 1.3. Supply-side Trends 1.4. Technology Roadmap Analysis 1.5. Analysis and Recommendations 2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition / Scope / Limitations 3. Market Background 3.1. Market Dynamics 3.1.1. Drivers 3.1.2. Restraints 3.1.3. Opportunity 3.1.4. Trends 3.2. Scenario Forecast 3.2.1. Demand in Optimistic Scenario 3.2.2. Demand in Likely Scenario 3.2.3. Demand in Conservative Scenario 3.3. Opportunity Map Analysis 3.4. Product Life Cycle Analysis 3.5. Supply Chain Analysis 3.5.1. Supply Side Participants and their Roles 3.5.1.1. Producers 3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers) 3.5.1.3. Wholesalers and Distributors 3.5.2. Value Added and Value Created at Node in the Supply Chain 3.5.3. List of Raw Material Suppliers 3.5.4. List of Existing and Potential Buyers 3.6. Investment Feasibility Matrix 3.7. Value Chain Analysis 3.7.1. Profit Margin Analysis 3.7.2. Wholesalers and Distributors 3.7.3. Retailers 3.8. PESTLE and Porter’s Analysis 3.9. Regulatory Landscape 3.9.1. By Key Regions 3.9.2. By Key Countries 3.10. Regional Parent Market Outlook 3.11. Production and Consumption Statistics 3.12. Import and Export Statistics 4. Global Market Analysis 2017 to 2021 and Forecast, 2022 to 2032 4.1. Historical Market Size Value (US$ Million) & Volume (Square Meter) Analysis, 2017 to 2021 4.2. Current and Future Market Size Value (US$ Million) & Volume (Square Meter) Projections, 2022 to 2032 4.2.1. Y-o-Y Growth Trend Analysis 4.2.2. Absolute $ Opportunity Analysis 5. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Material Type 5.1. Introduction / Key Findings 5.2. Historical Market Size Value (US$ Million) & Volume (Square Meter) Analysis By Material Type, 2017 to 2021 5.3. Current and Future Market Size Value (US$ Million) & Volume (Square Meter) Analysis and Forecast By Material Type, 2022 to 2032 5.3.1. Polyvinyl (PVC) Based 5.3.2. Polyethylene (PE) Based 5.3.3. Others 5.4. Y-o-Y Growth Trend Analysis By Material Type, 2017 to 2021 5.5. Absolute $ Opportunity Analysis By Material Type, 2022 to 2032 Deep dive segmentation will be available in the sample on request 6. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Sales Channel 6.1. Introduction / Key Findings 6.2. Historical Market Size Value (US$ Million) & Volume (Square Meter) Analysis By Sales Channel, 2017 to 2021 6.3. Current and Future Market Size Value (US$ Million) & Volume (Square Meter) Analysis and Forecast By Sales Channel, 2022 to 2032 6.3.1. Online 6.3.2. Offline 6.4. Y-o-Y Growth Trend Analysis By Sales Channel, 2017 to 2021 6.5. Absolute $ Opportunity Analysis By Sales Channel, 2022 to 2032 Deep-dive segmentation will be available in the sample on request 7. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By End Use 7.1. Introduction / Key Findings 7.2. Historical Market Size Value (US$ Million) & Volume (Square Meter) Analysis By End Use, 2017 to 2021 7.3. Current and Future Market Size Value (US$ Million) & Volume (Square Meter) Analysis and Forecast By End Use, 2022 to 2032 7.3.1. Residential 7.3.2. Commercial 7.3.3. Institutional 7.3.4. Industrial 7.4. Y-o-Y Growth Trend Analysis By End Use, 2017 to 2021 7.5. Absolute $ Opportunity Analysis By End Use, 2022 to 2032 Deep-dive segmentation will be available in the sample on request 8. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Region 8.1. Introduction 8.2. Historical Market Size Value (US$ Million) & Volume (Square Meter) Analysis By Region, 2017 to 2021 8.3. Current Market Size Value (US$ Million) & Volume (Square Meter) Analysis and Forecast By Region, 2022 to 2032 8.3.1. North America 8.3.2. Latin America 8.3.3. Europe 8.3.4. East Asia 8.3.5. South Asia & Pacific 8.3.6. Middle East and Africa 8.4. Market Attractiveness Analysis By Region 9. North America Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country 9.1. Historical Market Size Value (US$ Million) & Volume (Square Meter) Trend Analysis By Market Taxonomy, 2017 to 2021 9.2. Market Size Value (US$ Million) & Volume (Square Meter) Forecast By Market Taxonomy, 2022 to 2032 9.2.1. By Country 9.2.1.1. USA 9.2.1.2. Canada 9.2.2. By Material Type 9.2.3. By Sales Channel 9.2.4. By End Use 9.3. Market Attractiveness Analysis 9.3.1. By Country 9.3.2. By Material Type 9.3.3. By Sales Channel 9.3.4. By End Use 9.4. Key Takeaways 10. Latin America Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country 10.1. Historical Market Size Value (US$ Million) & Volume (Square Meter) Trend Analysis By Market Taxonomy, 2017 to 2021 10.2. Market Size Value (US$ Million) & Volume (Square Meter) Forecast By Market Taxonomy, 2022 to 2032 10.2.1. By Country 10.2.1.1. Mexico 10.2.1.2. Brazil 10.2.1.3. Rest of Latin America 10.2.2. By Material Type 10.2.3. By Sales Channel 10.2.4. By End Use 10.3. Market Attractiveness Analysis 10.3.1. By Country 10.3.2. By Material Type 10.3.3. By Sales Channel 10.3.4. By End Use 10.4. Key Takeaways 11. Europe Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country 11.1. Historical Market Size Value (US$ Million) & Volume (Square Meter) Trend Analysis By Market Taxonomy, 2017 to 2021 11.2. Market Size Value (US$ Million) & Volume (Square Meter) Forecast By Market Taxonomy, 2022 to 2032 11.2.1. By Country 11.2.1.1. Germany 11.2.1.2. Italy 11.2.1.3. France 11.2.1.4. United Kingdom 11.2.1.5. Spain 11.2.1.6. BENELUX 11.2.1.7. Russia 11.2.1.8. Rest of Europe 11.2.2. By Material Type 11.2.3. By Sales Channel 11.2.4. By End Use 11.3. Market Attractiveness Analysis 11.3.1. By Country 11.3.2. By Material Type 11.3.3. By Sales Channel 11.3.4. By End Use 11.4. Key Takeaways 12. East Asia Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country 12.1. Historical Market Size Value (US$ Million) & Volume (Square Meter) Trend Analysis By Market Taxonomy, 2017 to 2021 12.2. Market Size Value (US$ Million) & Volume (Square Meter) Forecast By Market Taxonomy, 2022 to 2032 12.2.1. By Country 12.2.1.1. China 12.2.1.2. Japan 12.2.1.3. South Korea 12.2.2. By Material Type 12.2.3. By Sales Channel 12.2.4. By End Use 12.3. Market Attractiveness Analysis 12.3.1. By Country 12.3.2. By Material Type 12.3.3. By Sales Channel 12.3.4. By End Use 12.4. Key Takeaways 13. South Asia & Pacific Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country 13.1. Historical Market Size Value (US$ Million) & Volume (Square Meter) Trend Analysis By Market Taxonomy, 2017 to 2021 13.2. Market Size Value (US$ Million) & Volume (Square Meter) Forecast By Market Taxonomy, 2022 to 2032 13.2.1. By Country 13.2.1.1. India 13.2.1.2. ASEAN 13.2.1.3. Australia and New Zealand 13.2.1.4. Rest of South Asia & Pacific 13.2.2. By Material Type 13.2.3. By Sales Channel 13.2.4. By End Use 13.3. Market Attractiveness Analysis 13.3.1. By Country 13.3.2. By Material Type 13.3.3. By Sales Channel 13.3.4. By End Use 13.4. Key Takeaways 14. Middle East and Africa Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country 14.1. Historical Market Size Value (US$ Million) & Volume (Square Meter) Trend Analysis By Market Taxonomy, 2017 to 2021 14.2. Market Size Value (US$ Million) & Volume (Square Meter) Forecast By Market Taxonomy, 2022 to 2032 14.2.1. By Country 14.2.1.1. GCC Countries 14.2.1.2. Turkey 14.2.1.3. South Africa 14.2.1.4. Rest of Middle East and Africa 14.2.2. By Material Type 14.2.3. By Sales Channel 14.2.4. By End Use 14.3. Market Attractiveness Analysis 14.3.1. By Country 14.3.2. By Material Type 14.3.3. By Sales Channel 14.3.4. By End Use 14.4. Key Takeaways 15. Key Countries Market Analysis 15.1. USA 15.1.1. Pricing Analysis 15.1.2. Market Share Analysis, 2021 15.1.2.1. By Material Type 15.1.2.2. By Sales Channel 15.1.2.3. By End Use 15.2. Canada 15.2.1. Pricing Analysis 15.2.2. Market Share Analysis, 2021 15.2.2.1. By Material Type 15.2.2.2. By Sales Channel 15.2.2.3. By End Use 15.3. Mexico 15.3.1. Pricing Analysis 15.3.2. Market Share Analysis, 2021 15.3.2.1. By Material Type 15.3.2.2. By Sales Channel 15.3.2.3. By End Use 15.4. Brazil 15.4.1. Pricing Analysis 15.4.2. Market Share Analysis, 2021 15.4.2.1. By Material Type 15.4.2.2. By Sales Channel 15.4.2.3. By End Use 15.5. Germany 15.5.1. Pricing Analysis 15.5.2. Market Share Analysis, 2021 15.5.2.1. By Material Type 15.5.2.2. By Sales Channel 15.5.2.3. By End Use 15.6. Italy 15.6.1. Pricing Analysis 15.6.2. Market Share Analysis, 2021 15.6.2.1. By Material Type 15.6.2.2. By Sales Channel 15.6.2.3. By End Use 15.7. France 15.7.1. Pricing Analysis 15.7.2. Market Share Analysis, 2021 15.7.2.1. By Material Type 15.7.2.2. By Sales Channel 15.7.2.3. By End Use 15.8. United Kingdom 15.8.1. Pricing Analysis 15.8.2. Market Share Analysis, 2021 15.8.2.1. By Material Type 15.8.2.2. By Sales Channel 15.8.2.3. By End Use 15.9. Spain 15.9.1. Pricing Analysis 15.9.2. Market Share Analysis, 2021 15.9.2.1. By Material Type 15.9.2.2. By Sales Channel 15.9.2.3. By End Use 15.10. BENELUX 15.10.1. Pricing Analysis 15.10.2. Market Share Analysis, 2021 15.10.2.1. By Material Type 15.10.2.2. By Sales Channel 15.10.2.3. By End Use 15.11. Russia 15.11.1. Pricing Analysis 15.11.2. Market Share Analysis, 2021 15.11.2.1. By Material Type 15.11.2.2. By Sales Channel 15.11.2.3. By End Use 15.12. China 15.12.1. Pricing Analysis 15.12.2. Market Share Analysis, 2021 15.12.2.1. By Material Type 15.12.2.2. By Sales Channel 15.12.2.3. By End Use 15.13. Japan 15.13.1. Pricing Analysis 15.13.2. Market Share Analysis, 2021 15.13.2.1. By Material Type 15.13.2.2. By Sales Channel 15.13.2.3. By End Use 15.14. South Korea 15.14.1. Pricing Analysis 15.14.2. Market Share Analysis, 2021 15.14.2.1. By Material Type 15.14.2.2. By Sales Channel 15.14.2.3. By End Use 15.15. India 15.15.1. Pricing Analysis 15.15.2. Market Share Analysis, 2021 15.15.2.1. By Material Type 15.15.2.2. By Sales Channel 15.15.2.3. By End Use 15.16. ASIAN 15.16.1. Pricing Analysis 15.16.2. Market Share Analysis, 2021 15.16.2.1. By Material Type 15.16.2.2. By Sales Channel 15.16.2.3. By End Use 15.17. Australia and New Zealand 15.17.1. Pricing Analysis 15.17.2. Market Share Analysis, 2021 15.17.2.1. By Material Type 15.17.2.2. By Sales Channel 15.17.2.3. By End Use 15.18. GCC Countries 15.18.1. Pricing Analysis 15.18.2. Market Share Analysis, 2021 15.18.2.1. By Material Type 15.18.2.2. By Sales Channel 15.18.2.3. By End Use 15.19. Turkey 15.19.1. Pricing Analysis 15.19.2. Market Share Analysis, 2021 15.19.2.1. By Material Type 15.19.2.2. By Sales Channel 15.19.2.3. By End Use 15.20. South Africa 15.20.1. Pricing Analysis 15.20.2. Market Share Analysis, 2021 15.20.2.1. By Material Type 15.20.2.2. By Sales Channel 15.20.2.3. By End Use 16. Market Structure Analysis 16.1. Competition Dashboard 16.2. Competition Benchmarking 16.3. Market Share Analysis of Top Players 16.3.1. By Regional 16.3.2. By Material Type 16.3.3. By Sales Channel 16.3.4. By End Use 17. Competition Analysis 17.1. Competition Deep Dive 17.1.1. York Wallcoverings Inc. 17.1.1.1. Overview 17.1.1.2. Product Portfolio 17.1.1.3. Profitability by Market Segments 17.1.1.4. Sales Footprint 17.1.1.5. Strategy Overview 17.1.1.5.1. Marketing Strategy 17.1.1.5.2. Product Strategy 17.1.1.5.3. Channel Strategy 17.1.2. BLIK, Inc. 17.1.2.1. Overview 17.1.2.2. Product Portfolio 17.1.2.3. Profitability by Market Segments 17.1.2.4. Sales Footprint 17.1.2.5. Strategy Overview 17.1.2.5.1. Marketing Strategy 17.1.2.5.2. Product Strategy 17.1.2.5.3. Channel Strategy 17.1.3. Casart Coverings, LLC 17.1.3.1. Overview 17.1.3.2. Product Portfolio 17.1.3.3. Profitability by Market Segments 17.1.3.4. Sales Footprint 17.1.3.5. Strategy Overview 17.1.3.5.1. Marketing Strategy 17.1.3.5.2. Product Strategy 17.1.3.5.3. Channel Strategy 17.1.4. Williams Sonoma, Inc. (West Elm) 17.1.4.1. Overview 17.1.4.2. Product Portfolio 17.1.4.3. Profitability by Market Segments 17.1.4.4. Sales Footprint 17.1.4.5. Strategy Overview 17.1.4.5.1. Marketing Strategy 17.1.4.5.2. Product Strategy 17.1.4.5.3. Channel Strategy 17.1.5. Graham & Brown 17.1.5.1. Overview 17.1.5.2. Product Portfolio 17.1.5.3. Profitability by Market Segments 17.1.5.4. Sales Footprint 17.1.5.5. Strategy Overview 17.1.5.5.1. Marketing Strategy 17.1.5.5.2. Product Strategy 17.1.5.5.3. Channel Strategy 17.1.6. Spoonflower Inc. 17.1.6.1. Overview 17.1.6.2. Product Portfolio 17.1.6.3. Profitability by Market Segments 17.1.6.4. Sales Footprint 17.1.6.5. Strategy Overview 17.1.6.5.1. Marketing Strategy 17.1.6.5.2. Product Strategy 17.1.6.5.3. Channel Strategy 17.1.7. Lolliprops Inc. 17.1.7.1. Overview 17.1.7.2. Product Portfolio 17.1.7.3. Profitability by Market Segments 17.1.7.4. Sales Footprint 17.1.7.5. Strategy Overview 17.1.7.5.1. Marketing Strategy 17.1.7.5.2. Product Strategy 17.1.7.5.3. Channel Strategy 17.1.8. Brewster Home Fashions 17.1.8.1. Overview 17.1.8.2. Product Portfolio 17.1.8.3. Profitability by Market Segments 17.1.8.4. Sales Footprint 17.1.8.5. Strategy Overview 17.1.8.5.1. Marketing Strategy 17.1.8.5.2. Product Strategy 17.1.8.5.3. Channel Strategy 17.1.9. JLL HOME 17.1.9.1. Overview 17.1.9.2. Product Portfolio 17.1.9.3. Profitability by Market Segments 17.1.9.4. Sales Footprint 17.1.9.5. Strategy Overview 17.1.9.5.1. Marketing Strategy 17.1.9.5.2. Product Strategy 17.1.9.5.3. Channel Strategy 17.1.10. Wallternatives 17.1.10.1. Overview 17.1.10.2. Product Portfolio 17.1.10.3. Profitability by Market Segments 17.1.10.4. Sales Footprint 17.1.10.5. Strategy Overview 17.1.10.5.1. Marketing Strategy 17.1.10.5.2. Product Strategy 17.1.10.5.3. Channel Strategy 17.1.11. EazyWallz 17.1.11.1. Overview 17.1.11.2. Product Portfolio 17.1.11.3. Profitability by Market Segments 17.1.11.4. Sales Footprint 17.1.11.5. Strategy Overview 17.1.11.5.1. Marketing Strategy 17.1.11.5.2. Product Strategy 17.1.11.5.3. Channel Strategy 17.1.12. The Wallpaper Warehouse Ltd 17.1.12.1. Overview 17.1.12.2. Product Portfolio 17.1.12.3. Profitability by Market Segments 17.1.12.4. Sales Footprint 17.1.12.5. Strategy Overview 17.1.12.5.1. Marketing Strategy 17.1.12.5.2. Product Strategy 17.1.12.5.3. Channel Strategy 17.1.13. Chasing Paper 17.1.13.1. Overview 17.1.13.2. Product Portfolio 17.1.13.3. Profitability by Market Segments 17.1.13.4. Sales Footprint 17.1.13.5. Strategy Overview 17.1.13.5.1. Marketing Strategy 17.1.13.5.2. Product Strategy 17.1.13.5.3. Channel Strategy 17.1.14. The McCall Pattern Company 17.1.14.1. Overview 17.1.14.2. Product Portfolio 17.1.14.3. Profitability by Market Segments 17.1.14.4. Sales Footprint 17.1.14.5. Strategy Overview 17.1.14.5.1. Marketing Strategy 17.1.14.5.2. Product Strategy 17.1.14.5.3. Channel Strategy 17.1.15. Walls Need Love LLC 17.1.15.1. Overview 17.1.15.2. Product Portfolio 17.1.15.3. Profitability by Market Segments 17.1.15.4. Sales Footprint 17.1.15.5. Strategy Overview 17.1.15.5.1. Marketing Strategy 17.1.15.5.2. Product Strategy 17.1.15.5.3. Channel Strategy 17.1.16. Zhejiang Ever-Power Decoration Co., Ltd 17.1.16.1. Overview 17.1.16.2. Product Portfolio 17.1.16.3. Profitability by Market Segments 17.1.16.4. Sales Footprint 17.1.16.5. Strategy Overview 17.1.16.5.1. Marketing Strategy 17.1.16.5.2. Product Strategy 17.1.16.5.3. Channel Strategy 18. Assumptions & Acronyms Used 19. Research Methodology
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