The global refillable deodorants market size reached USD 177.3 million in 2022 and is estimated to total USD 188.9 million by 2033. Over the forecast period, global refillable deodorant sales are anticipated to rise at 5.6% CAGR. Total market value in 2033 is set to reach around USD 325 million.
Metal is expected to remain the leading segment within the packaging category. This is due to the rising preference of refillable deodorant manufacturers towards metal packaging due to its durability and other advantages. The latest refillable deodorants market report analysis predicts the target segment to exhibit a 5.2% CAGR through 2033.
Key Market Highlights:
Reduced CAGR, but Market to Expand Over 1.7x
The global market for refillable deodorants is anticipated to expand over 1.7x during the forecast period despite a reduction in the predicted CAGR compared to the historical one. This is due to the increasing consumer spending on personal care products and growing awareness about the benefits of refillable deodorants on the environment.
Consumer Preferences Evolve for Refillable Spray and Stick Deodorants
Both refillable spray deodorants and refillable stick deodorants are becoming ideal substitutes for disposable deodorants. They are eco-friendly and help reduce plastic waste. The factor that impacts the choice between them is the individual preferences and needs.
Currently, refillable spray deodorants segment dominates the target market and is projected to witness a steady CAGR through 2033. This can be attributed to several benefits of refillable spray deodorants.
Refillable spray deodorants offer convenience, even application, quick drying, and other benefits. Certain people prefer the ease and quick drying of refillable spray deodorants. They also come in various scents, further fueling their demand.
Sales of refillable stick deodorants are also expected to rise steadily owing to their controllable coverage and other advantages. Several people prefer the control and familiarity of stick deodorants, resulting in increased sales of these deodorants.
United States and China to Remain Leading Consumers
The United States and China are expected to remain leading markets for refillable deodorants, with predicted valuations of USD 57.4 million and USD 48.9 million by 2033. This is attributable to rising awareness about sustainability, increasing demand for sustainable products, and growing focus on reducing plastic waste.
Growing environmental concerns due to increasing solid waste are prompting countries like China and the United States to opt for refillable products like refillable deodorants. These refillable products are more environmentally friendly and can significantly reduce environmental waste.
Innovation Remains Top Priority for Refillable Deodorant Manufacturers
Innovation remains at the heart of refillable deodorant manufacturers’ strategy to disrupt the entire industry. Leading refillable deodorant companies are innovating to develop more attractive, sustainable, and durable products.
For instance, new paperboard deodorant and refillable antiperspirant cases were introduced by Secret and Old Spices in February 2021. Developing such products will allow companies to appeal to a wider audience and improve their brand image. This might also boost the global deodorants and antiperspirants market.
Several reliable deodorant companies also invest in innovative and aesthetically pleasing packaging designs for their refillable products. Further, they are showing interest in using natural fragrances in their products.
Natural deodorant development will likely help companies make their products more appealing to consumers and boost revenue. Their popularity might also improve their share in the natural refillable deodorant market.
| Attributes | Key Insights |
|---|---|
| Global Refillable Deodorants Market Value in 2022 | USD 177.3 million |
| Estimated Refillable Deodorants Market Size (2023) | USD 188.9 million |
| Expected Market Size (2033) | USD 325.0 million |
| Predicted Refillable Deodorants Market CAGR (2023 to 2033) | 5.6% |
In recent years, rising usage of single-use cosmetic products has increased solid waste in the environment. This has prompted cosmetic companies to innovate, paying the way for the development of refillable products, such as refillable deodorants and perfumes.
Refillable deodorants are an eco-friendly and sustainable alternative to traditional disposable deodorant containers. They are designed to promote a more eco-friendly approach to personal care products and reduce plastic waste. These deodorants are applied to skin to mask or prevent unpleasant body odor.
Refillable deodorants usually last longer and can be refilled multiple times. Consumers only need to purchase refile inserts or cartridges to use their empty refillable deodorant containers again.
Several benefits offered by refillable deodorants are expected to drive the target market during the forecast period. Refillable deodorants offer several benefits, including reduced plastic waste, sustainability, cost-effectiveness, and less packaging waste. Thanks to these advantages, consumers are already catching onto their appeal.
Growing consumer preference for more sustainable alternatives to traditional deodorants will likely boost the market. With consumers making more sustainable choices for their personal care routine, products like refillable deodorants are expected to rise in popularity during the forecast period.
Another prominent factor expected to fuel refillable deodorant sales is the rising awareness about hygiene. Personal hygiene habits greatly influence deodorant use, and the trend will likely continue through 2033.
Social media is also expected to be vital in fostering refillable deodorants market growth. Social media influencers promote refillable deodorants for their eco-friendly and sustainable benefits.
Several brands offer refillable deodorants, and the market is expected to witness a rise in the number of new start-ups amid growing popularity of refillable products. Dove, Myro, Salt of the Earth, Fussy, Old Spice, and By Humankind are among top refillable deodorant manufacturers.
Companies like Dove are leading the deodorant revolution and transforming the personal care & cosmetic sector by launching more sustainable and eco-friendly products. For instance, Dove recently introduced its new refillable deodorant cases made from stainless steel and refills that contain the company’s most caring aluminum-free deodorant formula, enriched with ¼ moisturizers.
Rising sales of aluminum-free deodorants with refillable containers will likely boost market revenue during the projection period. As a result, the target market is set to witness a steady growth trajectory.
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Global sales of refillable deodorants increased at a robust CAGR of about 7.1% from 2018 to 2022. Total market value in 2022 reached about USD 177.3 million. For the assessment period, a CAGR of 5.6% has been predicted for the target market.
| Historical CAGR (2018 to 2022) | 7.1% |
|---|---|
| Forecast CAGR (2023 to 2033) | 5.6% |
Several factors are expected to drive growth in the global refillable deodorants industry during the assessment period. These include growing environmental concerns, increasing demand for eco-friendly products, and easy availability of refillable products on online and offline sales channels.
Refillable deodorants are becoming ideal alternatives for traditional disposable deodorants. This is due to their ability to reduce plastic waste and promote a more eco-friendly approach to personal care products.
Refillable deodorants come in reusable containers from durable materials like metals, high-quality plastic, and glass. Refillable deodorant containers can be refilled multiple times as they are designed to last a long time.
Rising awareness about environmental issues and focusing on reducing plastic waste are key refillable deodorants market drivers. Today, consumers are increasingly looking for eco-friendly alternatives to conventional single-use deodorant containers. This is expected to uplift global demand for refillable deodorants during the forecast period.
Refillable deodorants also fit the emerging trend of using sustainable and eco-friendly products. As a result, their sales are expected to thrive steadily over the assessment period.
Another key factor expected to bolster global refillable deodorant sales is the introduction of new government regulations and initiatives. Governments worldwide are implementing new regulations and initiatives to encourage adoption of refillable products and reduce single-use plastic waste.
Both deodorant manufacturers and consumers are gradually changing their preferences from conventional deodorants to refillable ones. This will likely improve the refillable deodorants market share in the global deodorants market.
Top brands are adopting sustainability as a core value and are launching new refillable deodorant lines to appeal to the eco-conscious consumer segment. They also strive to improve the accessibility and convenience of refillable deodorant systems. This is anticipated to impact market growth positively.
Certain refillable deodorant brands also emphasize natural and organic ingredients to cater to consumers looking for healthier and cleaner alternatives. They are also expanding their digital presence in e-commerce and other platforms to benefit from changing customers' purchasing habits.
With these factors, the latest refillable deodorants market analysis estimates total revenues to reach USD 325.0 million by 2033.
Semi Annual Market Update
| Particular | Value CAGR |
|---|---|
| H1 | 5.1% (2022 to 2032) |
| H2 | 5.0% (2022 to 2032) |
| H1 | 6.0% (2023 to 2033) |
| H2 | 5.2% (2023 to 2033) |
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The table below highlights key countries’ refillable deodorants market revenue. China, Japan, and the United States are the three key markets for refillable deodorants, with expected valuations of USD 48.9 million, USD 33.9 million, and USD 57.4 million, respectively, in 2033.
Countries like the United Kingdom, India, and South Korea are also expected to present lucrative opportunities for refillable deodorant manufacturers. This is attributable to growing health awareness, increasing spending on personal care products, a shift towards eco-friendly products, and the rapid growth of deodorant roll-ons market.
| Countries | Market Value (2033) |
|---|---|
| United States | USD 57.4 million |
| United Kingdom | USD 11.4 million |
| China | USD 48.9 million |
| Japan | USD 33.9 million |
| South Korea | USD 19.7 million |
Below table shows the estimated refillable deodorants market growth rates of top five countries. Japan, the United Kingdom, and South Korea are set to register higher CAGRs of 7.2%, 7.1%, and 7.9% respectively through 2033.
| Countries | Projected Refillable Deodorants Market CAGR (2023 to 2033) |
|---|---|
| United States | 5.9% |
| United Kingdom | 7.1% |
| China | 6.3% |
| Japan | 7.2% |
| South Korea | 7.9% |
The table below highlights the top five countries’ historical market growth rates. With CAGRs of 11.2%, 9.3%, and 9.1%, respectively, Korea, Japan, and the United Kingdom were the key markets for refillable deodorants between 2018 and 2022.
| Countries | Historical Refillable Deodorants Market CAGR (2018 to 2022) |
|---|---|
| United States | 7.6% |
| United Kingdom | 9.1% |
| China | 8.3% |
| Japan | 9.3% |
| South Korea | 11.2% |
The United States refillable deodorants market size is forecast to thrive steadily, reaching around USD 57.4 million by 2033. Over the forecast period, refillable deodorant sales in the United States are projected to surge at 5.9% CAGR.
Several factors are expected to drive growth in the United States refillable deodorants industry. These include rising demand for eco-friendly products, growing environmental concerns, and increasing product innovation.
As Americans become more environmentally conscious, they seek eco-friendly and sustainable products. This is expected to boost sales of refillable deodorants as they offer a reusable and eco-friendly option.
Rising product innovation is another key factor expected to improve the United States refillable deodorants market share. With more and more brands launching refillable products, refillable deodorants are becoming affordable and more widely available. This is making them a more convenient and accessible option for consumers.
China refillable deodorants market is anticipated to total a valuation of USD 48.9 million by 2033. Overall, refillable deodorants market demand in China will likely increase at 6.3% CAGR during the forecast period.
Consumers across China are becoming aware of the environmental impact of their consumption habits. As a result, they are opting for sustainable products like refillable deodorants, thereby fueling market growth.
Refillable deodorants allow consumers to refill their existing deodorant containers instead of buying a new one each time. This makes them ideal for people who want to reduce their environmental impact.
Rising awareness about sustainability and environmental issues is expected to uplift refillable deodorant demand in China over the forecast period. Similarly, increasing consumer spending on personal care products, such as deodorants, is set to impact refillable deodorant sales positively.
During the assessment period, the United Kingdom is forecast to hold a prominent share of the Europe refillable deodorants market and the overall Europe deodorants market. This is due to growing demand for natural products, favorable government support, and easy availability of refillable deodorants on online and offline platforms.
As per the latest report, the United Kingdom market is forecast to expand at a robust CAGR of 7.1% during the assessment period. Total refillable deodorants market revenue in the country is predicted to reach USD 11.4 million by 2033.
People in the United Kingdom seek natural and organic products, including deodorants. This is expected to fuel demand for refillable deodorants, often made with natural and organic ingredients.
Increasing government initiatives to reduce plastic usage and facilitate growth of a sustainable economy is anticipated to boost the market. The United Kingdom government is introducing new policies and initiatives to promote the usage of refillable products.
For instance, the United Kingdom officially passed the UK Plastic Packaging Tax legislation in 2021. These initiatives are expected to reduce usage of single-use plastic and encourage the adoption of new sustainable alternatives, including refillable deodorants.
Japan is expected to witness a CAGR of 7.2% during the forecast period, totaling a valuation of USD 33.9 million by 2033. Historically, refillable deodorant sales in Japan grew at around 9.3% CAGR.
The refillable deodorants market in Japan is set to expand rapidly due to several factors. These include rising awareness of the environmental impact of single-use deodorants, increasing government support for sustainable products to reduce plastic waste, and growth of deodorant roll-ons market.
Consumers in Japan are becoming more aware of the environmental impact of single-use products. As a result, they are shifting their preferences towards refillable deodorants as they are seen as a more sustainable choice.
Rising government support for sustainable products is another prominent factor making Japan a lucrative market. The Japan government is launching public awareness campaigns to educate about the benefits of sustainable consumption. It is also providing subsidies to businesses that develop and sell sustainable products.
South Korea is predicted to register a healthy CAGR of 7.9% during the projected period compared to the 11.2% CAGR recorded from 2018 to 2022. Total market valuation in the country is likely to reach USD 19.7 million by 2033.
Multiple factors drive growth in South Korea refillable deodorants industry. These include the rapid growth of e-commerce & online shopping, changing lifestyles & consumer preferences, and a growing focus on reducing plastic waste.
In recent years, e-commerce and online shopping growth has made it easier for consumers to access refillable deodorant options. Consumers can easily find and purchase these products online and in stores. Certain brands even offer convenient refill services in the country.
Another key factor expected to fuel demand for refillable deodorants is the changing lifestyles and consumer preferences. This is because more and more people in the country are showing interest in sustainable lifestyles and using products like refillable products that are good for the environment.
Below section shows the refillable spray deodorants segment dominating the market based on product type. It is forecast to expand at 5.4% CAGR between 2023 and 2033.
Based on packaging, metal segment is anticipated to hold a prominent market share. It is set to thrive at a CAGR of 5.2% during the assessment period.
| Top Segment (Product Type) | Refillable Spray Deodorants |
|---|---|
| Predicted CAGR (2023 to 2033) | 5.4% |
The refillable deodorants market by product type is categorized into refillable spray deodorants and refillable stick deodorants. Among these, demand is expected to remain high for refillable spray deodorants through 2033.
As per the latest report, refillable spray deodorants segment is forecast to thrive at 5.4% CAGR during the forecast period. Historically, the target segment recorded a CAGR of 7.0%.
Refillable spray deodorant demand is set to rise steadily during the forecast period. This is due to growing consumer inclination towards refillable spray deodorants because of their ease and quick-drying nature.
Refillable spray deodorants are applied by spraying a fine mist of deodorants onto body parts like underarms. The spray mechanism of refillable spray deodorants can make them easy to apply, even in hard-to-reach parts.
Refillable spray deodorants often feel less greasy or sticky than certain stick deodorants. They typically dry quickly upon application, making them convenient while on the go.
Apart from reducing plastic waste and minimizing environmental impact, refillable spray deodorants offer convenience, even application, and other benefits. As a result, they are becoming an eco-conscious choice.
Rising awareness about the benefits of refillable spray deodorants is expected to fuel their demand during the forecast period. Subsequently, the availability of spray deodorants in various scents is likely to boost the target segment.
| Top Segment (Packaging) | Metal |
|---|---|
| Projected CAGR (2023 to 2033) | 5.2% |
The refillable deodorants market by packaging is segmented into metal, glass, plastic, and paper roll. Among these, manufacturers and consumers prefer metal packaging for its several benefits.
Historically, metal segment exhibited a CAGR of 6.8%. A CAGR of 5.2% has been predicted for the assessment period for metal segment. This is due to rising preference towards using metal packaging for refillable deodorants because of its recyclability, durability, and overall sustainability.
Metal packaging is highly durable and protects against external factors like heat and light. It is less likely to break or deform than glass or plastic containers. This makes it ideal for long-term use in refillable products like deodorants.
By utilizing metal packaging, companies encourage recycling and reduce the amount of single-use plastic waste. Growing usage of metal containers by refillable deodorant manufacturers is expected to boost the target segment during the forecast period.
The use of metal also aligns with sustainability goals as it reduces the dependence on single-use plastic and promotes a circular economy. The recyclability, durability, aesthetic appeal, versatility, and reduced environmental impact are all expected to encourage the adoption of metal packaging through 2033.
Shifting consumer preference towards refillable deodorants in metal packaging will also help the target segment to hold a dominant market share over the forecast period. As a result, metal segment is likely to uphold its dominance in the global market.
However, several companies are focusing on utilizing eco-friendly packaging materials like paper rolls. This might lower the popularity of metal packaging and improve the market share of paper roll segment.
Key manufacturers of refillable deodorants listed in the report include Unilever Plc., The Procter & Gamble Company, Grove Collaborative, Inc., Noniko, Myro, By Humankind, Inc., Fussy Ltd, Proverb Skincare, Helmm, and Asuvi.
These top refillable deodorant companies are focusing on introducing new products to expand their customer base. They are also implementing strategies such as partnerships, distribution agreements, alliances, collaborations, mergers, and acquisitions to boost revenues.
Recent Developments in Refillable Deodorants Market:
| Attribute | Details |
|---|---|
| Estimated Market Value (2023) | USD 188.9 million |
| Projected Market Value (2033) | USD 235 million |
| Anticipated Growth Rate (2023 to 2033) | 5.6% CAGR |
| Historical Data | 2018 to 2022 |
| Forecast Period | 2023 to 2033 |
| Quantitative Units | Revenue in USD Million, Volume (Units), and CAGR from 2023 to 2033 |
| Segments Covered | Product Type, Packaging, Distribution Channel, and Region |
| Regions Covered | North America, Latin America, Western Europe, Eastern Europe, South Asia and Pacific, East Asia, and the Middle East & Africa |
| Key Countries Covered | United States, Canada, Brazil, Mexico, Germany, United Kingdom, France, Italy, Spain, Nordic, Russia, Poland, China, India, Thailand, Indonesia, Australia and New Zealand, Japan, GCC countries, North Africa, South Africa, and others. |
| Key Companies Profiled | Unilever Plc.; The Procter & Gamble Company; Grove Collaborative, Inc.; Noniko; Myro; By Humankind, Inc.; Fussy Ltd; Proverb Skincare; Helmm; Asuvi |
The global market size totaled USD 177.3 million in 2022.
The global market value is forecast to reach USD 188.9 million in 2023.
By 2033, the market size is projected to reach USD 325.0 million by 2033.
The global market recorded a CAGR of 7.1% from 2018 to 2022.
The global market is expected to progress at 5.6% CAGR through 2033.
Innovation in refillable deodorant ingredients and packaging is a key trend in the market.
Millennials and Gen-Z are the target audience for refillable deodorants.
With a valuation of USD 57.4 million by 2033, the United States is set to remain the leading consumer.
Unilever Plc. and The Procter & Gamble Company are among few market leaders.
1. Executive Summary 2. Market Overview 3. Market Background 4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033 5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product Type 5.1. Refillable Spray Deodorants 5.2. Refillable Stick Deodorants 6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Packaging 6.1. Metal 6.2. Glass 6.3. Plastic 6.4. Paper Roll 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Distribution Channel 7.1. Retail Outlets/Offline 7.2. E-commerce/Online 8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region 8.1. North America 8.2. Latin America 8.3. Western Europe 8.4. Eastern Europe 8.5. South Asia and Pacific 8.6. East Asia 8.7. Middle East and Africa 9. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 10. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 11. Western Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 12. Eastern Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 13. South Asia and Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 14. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 15. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 16. Key Countries Market Analysis 17. Market Structure Analysis 18. Competition Analysis 18.1. Unilever Plc. 18.2. The Procter & Gamble Company 18.3. Grove Collaborative, Inc. 18.4. Noniko 18.5. Myro 18.6. By Humankind, Inc. 18.7. Fussy Ltd 18.8. Proverb Skincare 18.9. Helmm 18.10. Asuvi 19. Assumptions & Acronyms Used 20. Research Methodology
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Refillable Deodorants Market
