The net worth of the market share of reduced salt packaged foods is predicted to grow from USD 124.12 billion in 2023 to over USD 212.01 billion by 2033. The market is expected to register a CAGR of 5.5% from 2023 to 2033.
Growing awareness of health issues has increased consumer spending power and led to the accelerated adoption of healthier choices. Moreover growing awareness of the dangers of eating sodium-rich foods may drive the global market for minimal-salt food products over the forecast period.
The rising reputation of private label brands is also one of the other factors predicted to further cushion the growth of the market. For example, Nestle has committed to reducing the salt content in its Maggi-branded products by 10% by 2020. Also, it has already reduced sodium content by 32.7% over the past 10 years.
Strict administration guidelines and regulations have the potential to further impede the growth of the packaged food market offering reduced salt in the coming years. For example, in the United States, the FDA has set a maximum permissible level for sodium in different food categories.
As consumers become more health conscious, the global market for reduced salt food products has increased significantly in recent years. The detrimental effects of consuming high sodium have attracted the attention of consumers. For instance, 58% of Americans have tried to reduce the amount of sodium in their diet, and 57% want more choice or control over the sodium content in their food.
Consumer demand for low-salt foods and drinks has led manufacturers to introduce low-salt products to meet these needs. The increase in sodium consumption is also a result of the expansion of the food industry, particularly in the packaged and processed food segments.
To reduce the high consumption of salt in the consumer market, manufacturers create tasty, healthy products with low sodium content. Sodium levels and ingredients used to lower sodium content vary depending on the taste, texture, and usage requirements of each application.
| Attributes | Details |
|---|---|
| Reduced Salt Packaged Foods Market Value (2023) | USD 124.12 billion |
| Reduced Salt Packaged Foods Market Expected Value (2033) | USD 212.01 billion |
| Reduced Salt Packaged Foods Market Projected CAGR (2023 to 2033) | 5.5% |
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To reduce overall sodium intake, some companies are developing products that contain less sodium. Among these ingredients are mineral salts, amino acids, and yeast extracts. The use of sodium-lowering ingredients in meat, dairy, baked goods, sweets, sauces, snacks, and condiments is becoming more common. Trehalose, hydrolyzed plant proteins, and nucleotides are also added to foods. Thus, sodium-lowering additives are essential to the food additive industry, either replacing sodium completely or reducing salt levels.
Short Term (2022 to 2025): In the COVID-19 pandemic, consumers were taught the importance of healthy eating and encouraged to do so. It encouraged them to limit their consumption of processed foods high in salt and additives. Thus, the global market for reduced salt packaged foods is expected to grow as more consumers consume low or reduced-sodium food products.
Medium Term (2025 to 2028): The growth of the market is attributed to the rising prevalence of chronic diseases including hypertension, kidney diseases, Cardiovascular Diseases (CVDs), and others. The rising penetration of such diseases results in the growing usage of low-sodium packaged food products among them, thus driving industry growth.
Long Term (2028 to 2033): Several initiatives are being undertaken by various governments to reduce sodium content, and these initiatives are expected to provide significant business opportunities for market players. As salt substitutes and salt reduction technologies become more prevalent among manufacturers, lucrative business opportunities are expected to arise for the industry in the future.
| Historical CAGR | 4.80% |
|---|---|
| Historical Market Value (2022) | USD 117.65 billion |
| Forecast CAGR | 5.50% |
Consumer Health Awareness is on the Rise
Due to growing consumer awareness of the harmful effects of high sodium consumption, demand for reduced salt food products is expected to increase during the forecast period. In the future, the global reduced salt food products market could grow due to manufacturers' plans to reduce the sodium content in their current products.
Also, they increase the production of low-sodium foods, as well as easy access to products through a variety of channels. The low sodium content of food items would support market growth during the analysis period due to the needs and demands of the targeted population.
The WHO has Developed Revised Benchmarks to Help Companies Reduce Salt Consumption and Save Lives
Almost half of the people consume more salt than the WHO's recommended daily allowance of 5g. A diet that is unhealthy increases the risk of developing heart and brain diseases that cause approximately 3 million deaths a year worldwide.
The WHO recently established comprehensive international standards for sodium levels in more than 60 food categories. To improve diets and save lives, countries will be able to lower sodium levels in their food products through these standards.
As well as providing recommendations on how to reduce sodium in processed foods, WHO's "Global Sodium Benchmarks for Different Food Categories" suggests ways to do so. The increasing consumption of processed foods is another source of sodium in the world. Countries must implement policies that limit salt intake and educate people on healthy eating.
WHO Global Sodium Benchmarks target a wide range of manufactured and packaged foods that contribute significantly to excessive salt intake. In addition to processed and packaged bread, savory snacks, meat products, and cheese, high-sodium foods have been identified for the updated global benchmarks.
It has been proven that reducing sodium content in prepared foods is a successful way to lower sodium intake, particularly in areas where convenience food consumption is high. As a result, processed foods will not become a significant source of sodium.
Increase in Obesity Rates
There are 2 billion obese adults and 41 million obese children in the world, according to WHO. To combat obesity, urgent attention and a change in the food system are needed. Food manufacturers must reduce salt, sugar, saturated fat, and calories, a major component of addressing this problem.
Multifaceted approaches are required to address this issue, with many stakeholders taking part and sharing responsibility. Reduced salt food products offer lucrative growth opportunities.
Foods with a lower salt content are more expensive than regular foods, so the market for reduced-salt packaged foods is expected to be restrained. Aside from that, such products require intensive research and development and cutting-edge food technology, slowing down the manufacturing process and preventing the industry from expanding.
| Segment | Product Type |
|---|---|
| Attributes | Snacks |
| Details (CAGR) | 5.40% |
| Market Value | USD 105.57 billion |
The snack segment dominates the global market for food products with less salt in terms of product type. According to the FMI report, the snacks segment is expected to record a 5.4% CAGR over the forecast period and reach USD 105.57 billion. The rise can be attributed to hypertension or high blood pressure consumers who frequently consume low-sodium snacks.
Due to the growing demand for and supply of low-sodium snacks in developing nations, this segment is expected to flourish throughout the forecast period. As a result of an increase in consumer demand for enticing yet healthy snacks such as popped corn, reduced salt energy bars, and reduced salt plantain chips, the snacks segment of the global market for reduced salt food products has grown throughout the analysis.
Supermarkets, specialty stores, department stores, and convenience stores hold the largest market share for offline retail. The offline segment is expected to maintain its dominance and expand at a constant CAGR for the forecast period.
A unique shopping experience provided by various offline channels contributes to the dominance of the offline distribution channel segment. Additionally, offline channels offer a range of promotional incentives and enable physical product inspection, thereby promoting significant growth of the offline segment.
Depending on the distribution channel, the market can be further segmented into offline and online segments. The offline segment held the largest share in 2023. Convenience and modern lifestyles are responsible for the growth, along with an increase in supermarkets/hypermarkets throughout the world, particularly in developing countries.
Convenient and comfortable shopping that saves consumers time, sweeping urbanization, migration from rural areas to urban areas in search of better lifestyles, and an increase in demand due to the growth of the population. In addition, offline channels provide the possibility of physical verification of products and offer a variety of promotional offers, which contribute to revenue generation.
However, the online segment is expected to grow at the fastest rate with a CAGR of 5.5% over the forecast period. The proliferating dominance of online shopping platforms is responsible for this growth, as they provide a variety of advantages, including tranquility and economics.
Further factors aiding demand include an increase in smartphone users, a rise in tech-savvy people, and the growing trend of work-at-home jobs.
The Asia Pacific excluding Japan region is currently the most attractive market for reduced salt packaged foods and is poised to dominate the overall market. During 2023, the Asia Pacific region dominated the global industry and accounted for more than 37% of the overall industry.
In the region, health concerns have increased and the region's dominance and growth are attributed to this. Healthy lifestyles and eating habits are to blame for these health problems, which have led to the rise in the demand for low-sodium foods. Moreover, the rise in disposable income levels coupled with the increasing focus on health is also expected to drive this market growth.
By the end of 2033, the Asia Pacific reduced salt packaged foods market is expected to reach USD 23.31 billion at a 4.5% CAGR. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 2.8% and 4.4% respectively.
The United States has been leading in the North American reduced salt packaged foods industry for the past decade and is predicted to maintain its lead throughout the forecast period. The highly advanced food sector and increase in investment by key manufacturers are boosting the demand growth for low-sodium food in the United States
With a CAGR of 3.5%, the reduced salt packaged foods market in the United States is expected to reach USD 32.26 billion in 2023. As a result of the rising cases of chronic diseases, consumers adopt healthy eating habits, which has contributed to the rapid growth of the region. Furthermore, health-conscious consumers are investing in nutritious food as a result of growing awareness, contributing to the region's rapid growth.
It is predicted that China's packaged food market will grow significantly during the forecast period. This is due to the escalating incidence of chronic illnesses such as cardiovascular disease, hypertension, and others.
China is expected to be the fastest-growing country over the forecast period. China’s reduced salt packaged foods market is expected to reach USD 53.12 billion by 2033 at a 9.1% CAGR. As consumer demand for low-sodium foods increases, China's dominance and expansion in the reduced salt packaged food market is attributed to the increasing health consciousness of its population. These issues are caused by poor dietary habits and lifestyle choices.
Several other factors may contribute to China's market expansion, including rising disposable income levels and a greater emphasis on health. In addition, technological advances in the food and beverage sector as well as several supportive government policies may support the market's growth.
Growing consumer preference for healthy foods and increased demand for low-sodium products are expected to offer market players opportunities. Consumers will likely pay premium prices for clean-label products with high-profit margins if they are high-quality and reduce salt.
There are several manufacturers of reduced salt food products on the global market, making the market highly fragmented. By investing in research and development, incorporating innovative technology into their products, and releasing high-quality products, market leaders retain their dominance. To maintain their leadership position, they use various strategies, such as strategic alliances, agreements, mergers, and partnerships.
| Attribute | Details |
|---|---|
| Forecast Period | 2023 to 2033 |
| Historical Data Available for | 2018 to 2023 |
| Market Analysis | USD billion for Value and MT for Volume |
| Key Regions Covered | North America; Latin America; Europe; The Middle East & Africa (MEA); East Asia |
| Key Countries Covered | United States, Canada, Brazil, Mexico, Chile, Peru, Germany, UK, Spain, Italy, France, Russia, Poland, China, India, Japan, Australia, New Zealand, GCC Countries, North Africa, South Africa, and Turkey |
| Key Segments Covered | Source, Category, Drying Technique, Application, Distribution channel, Packaging, Region |
| Key Companies Profiled | PepsiCo; The Kraft Heinz Company; General Mills; Maple Leaf Foods; Kellogg's; JBS; Tesco; Tyson Foods; Nestle; ConAgra Foods; Hormel Foods; Smithfield Foods; Cargill |
| Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
| Customization & Pricing | Available upon Request |
The size of reduced salt packaged foods market is USD 124.12 billion in 2023.
The growth potential of the market is 5.5% through 2033.
Growing awareness about the dangers of consuming products with high sodium content.
Snacks account for a large market share of USD 105.57 billion.
Development of salt reduction technologies and emergence of salt substitutes.
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Reduced Salt Packaged Foods Market
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