Global demand for reconstituted meat is expected to reach a market valuation of US$ 5 Billion by the end of the year 2023, accelerating at a CAGR of 18% over the forecast period (2023-2033). The reconstituted meat market is relatively new and is experiencing utmost and rapid growth, driven by consumer demand for convenience food products like chicken nuggets, sausages, and deli meats. Not just this, but the lower costs compared to whole cuts of meat, increasing health concerns and the shift towards plant-based meat products are significantly driving the market.
The market is supported by:
North America, followed by Europe, are the major market for reconstituted meat owing to the higher number of population getting affected by trends in health and wellness, along with the high demand for processed and convenience foods. The key players in the sector are working on new and innovative ingredients to improve the taste and nutritional profile of their products.
The United States of America in the North American region accounts for the highest growth owing to the increasing popularity of reconstituted meat as a unique ingredient for its food items, making it an attractive option for manufacturers.
Apart from the North American region, the expansion of the retail and foodservice industry and the increasing populations in the Asia Pacific region leading to a rise in disposable income are targeted towards massive market development. Due to this, consumers are becoming increasingly interested and are willing to pay for products made with reconstituted meat.
Key producers are working on manufacturing reconstituted meat in order to gain a greater market share. Not just domestic players but a number of international market participants are developing and using new technology to increase commercial capacity to gain a major revenue share. Some of these companies include Tyson Foods, Inc, Cargill Inc., JBS S.A., Smithfield Foods, Inc., Hormel Foods Corporation, Marfrig Global Foods, BRF S.A., and Maple Leaf Foods Inc.
These companies have a strong presence in the market and are adopting various strategies like focussing on product quality and pricing, developing reconstituted meat based products and healthier alternatives to meat along with investing in research and development to create new and unique products with reconstituted meat.
For instance, Meat startup Licious, valued at $1.47 billion, announced the launch of a new plant-based meat brand called 'UnCrave', as part of their strategy to diversify their portfolio. The brand aims to become a market leader within its first year of launch and appeal to a wider audience of meat-eaters. The plant-based proteins used in UnCrave's offerings, including vegetarian chicken and mutton seekh kebabs, are rich in protein and free of artificial preservatives and trans fat. The products will initially be available in major cities in India.
Apart from the key market players, startups are also differentiating themselves particularly in the plant-based meat alternative segment. They are focused on developing new and innovative products that mimic the taste and texture of meat, using plant-based ingredients.
California-based Impossible Foods has launched a new lineup of single-serve frozen entrees called Impossible™ Bowls. These plant-based meals feature the company's award-winning plant-based proteins (beef, chicken, and pork) as the core ingredients in eight classic comfort dishes. The dishes include: Sweet & Sour Impossible Pork, Teriyaki Impossible Chicken, Chili Mac with Impossible Pork, Barbeque Impossible Pork, Spaghetti & Impossible Meatballs, Pasta Bolognese with Impossible Beef & Pork, Burrito Bowl with Impossible Beef, and Spicy Enchilada Bowl with Impossible Chicken, all ready in minutes.
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The reconstituted meat is an emulsified meat or meat slurry that is prepared from the skin and meat of the various animals. The visual appearance of the reconstituted meat is pink in colour with a paste-like consistency. The preparation of the reconstituted meat is mostly carried out by a machine, which grinds the meat into a paste-like consistency.
The reconstituted meat are of different types such as pork, beef, chicken lamb, etc. which are used to make sausages, ham, nuggets and many other meat products. It is also being added to ready to eat food that contains meat as one of the ingredients. The use of reconstituted meat is beneficial for the manufacturers the meat is scraped from the bones making it economic for them.
The reconstituted meat is also available as emulsified meat by many of the manufacturers and is also available in organic form in the market. But there are not many manufacturers that provide organic reconstituted meat.
There have been various speculations about processed meats among consumers. This due to the regulatory bodies that are terming the processed meats among the carcinogenic compounds. Reconstituted meat is also considered as processed meat and thus it has come under the radar from the regulatory bodies.
It is also been speculated that the meat glue, such as transglutaminase is added to the reconstituted meat to bring it together and give the required texture. Despite these speculations, the demand for reconstituted meat has not reduced. In addition, the manufacturers of meat products could easily hide the inclusion of reconstituted meat in the products as there are no laws that require to specify this on the label of the product.
Few of the factors that were affecting the reconstituted meat market was revealed to the consumers a few years back. This resulted in the demand of the reconstituted meat as the companies producing it were asked to shut down. Also, the fast-food chains had to stop using this product. But after a short while, the demand was restored to normal.
Principal Consultant
The use of the reconstituted meat is mainly in the foodservice sectors especially in the retail chains that look for economical options for the production of their products. This is most popular in the regions of North America and Europe resulting in a large number of retail chains that are present in these regions. Also, the consumption of meat is high in these regions which have resulted in the demand of the reconstituted meat being high in these regions.
The consumption of reconstituted meat is less in the Asia region. However, the demand for reconstituted meat is expected to increase in the upcoming years in the developing regions such as East and South Asia due to the rising convenience food consumption in these regions. The demand for reconstituted meat is also expected to rise in the MEA region in the upcoming years as the fast-food chains are trying to enter into these countries.
The key participants in the reconstituted meat market are
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The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain.
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The reconstituted meat market can be segmented based on nature, product type and application
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