Ready-to-eat Cups Market Outlook (2023 to 2033)

The global Ready-To-Eat Cups Market industry size is expected to expand from USD 451.5 million in 2023 to USD 669.6 million by 2033. Over the next ten years (2023 to 2033), global ready-to-eat cup sales are likely to surge at 4.0% CAGR.

A Few Key Trends Listed by Future Market Insights (FMI):

  • Growing demand for ready-to-eat cups that offer healthier and more functional food options such as those with organic ingredients, would aid sales.
  • Emergence of innovative flavors and cuisines in ready-to-eat cups, including ethnic and international options such as Asian, Mexican, and Mediterranean is a key trend.
  • Rising popularity of plant-based and vegan diets is set to lead to a greater availability of ready-to-eat cup options that cater to these dietary preferences.
  • As ready-to-eat cups are not limited to just full meals, but also include snack-focused options such as yogurt cups, fruit cups, or granola cups, their demand is projected to expand.
  • Growth of e-commerce and direct-to-consumer sales channels is likely to enable brands to reach a wider audience and provide convenient delivery options.
  • Technology is projected to be used to enhance the ready-to-eat cup experience such as microwave-safe packaging, self-heating cups, or QR codes.

The enormous population now relies on ready-to-eat foods that can be ordered using smartphone applications such as GoodFood, Daily Harvest, Snap Kitchen, and Real Eats due to their busy lifestyles.

This has led to a noticeable growth in the consumption of a variety of ready-to-eat food products through these channels. It's unsurprising that the internet food delivery sector is expanding quickly.

Players in this sector provide comparable goods with just little variations in taste, cost, and quality, fueling fierce competition across the globe. To compete for consumer mindshare and recall value, businesses are constantly seeking ways to make their promotional programs as appealing as possible.

They believe that once brand recognition is attained, impulsive purchases will lead to sales and eventually inspire loyalty.

Ready-to-eat food products are typically in a cup format, making them single-serve and portable. Both large and small firms are developing new, better-quality ready-to-eat options.

They are convenient not just because customers can skip the on-premise experience, but because they also provide a grab-and-go eating alternative at any time. The product always tastes the same and delivers the same quality and amount.

A key driver of the market is constant innovation in packaging and product development. Innovative packaging technology to preserve food quality and extend shelf life is increasingly being used by manufacturers. In order to meet different consumer requirements, they are also introducing new flavors, ingredients, and food options.

Attributes Key Insights
Ready-to-eat Cups Market Estimated Size (2023E) USD 451.5 million
Projected Market Valuation (2033F) USD 669.6 million
Value-based CAGR (2023 to 2033) 4.0%
Collective Value: Top 3 Countries USD 262.3 million

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How Has the Market Progressed So Far in 2023?

Market Statistics Details
Jan to Jun (H1), 2021 (A) 2.8%
Jul to Dec (H2), 2021 (A) 3.4%
Jan to Jun (H1), 2022 Projected (P) 2.9%
Jan to Jun (H1), 2022 Outlook (O) 2.4%
Jul to Dec (H2), 2022 Outlook (O) 4.1%
Jul to Dec (H2), 2022 Projected (P) 3.6%
Jan to Jun (H1), 2023 Projected (P) 3.7%
BPS Change: H1, 2022 (O) to H1, 2022 (P) 50
BPS Change: H1, 2022 (O) to H1, 2021 (A) -40
BPS Change: H2, 2022 (O) to H2, 2022 (P) -50
BPS Change: H2, 2022 (O) to H2, 2022 (A) 70

2018 to 2022 Ready-to-eat Cups Market Outlook Compared to Demand/Sales Forecast for/from 2023 to 2033

According to Future Market Insights (FMI), the global ready-to-eat cups market grew at a CAGR of 3.3% from 2018 to 2022. For the next ten years, the worldwide market for ready-to-eat cups is predicted to progress at 4.0%.

Surging working couples who are preoccupied with their employment and have little time for household duties has resulted in phenomenal growth in the ready-to-eat cups industry.

Even though people still prefer to eat at home and avoid eating out, lifestyles have changed significantly over the past 20 years due to a number of factors.

A few of these include an unexpected rise in the number of working women, which has led to urbanization. Increasing per capita income, lack of time, and an exponential increase in the cost of living have also changed eating habits.

Consumers prefer minimally processed, ready-to-eat meals with a long shelf life and few to no preservatives. However, they are not ready to sacrifice their sensory quality.

High-pressure processing (HPP) technology offers a non-thermal preservation option and has several advantages. The HPP technology can be used to make a wide range of ready-to-eat food items.

A few of these include stewed or griddled protein-based meals, fish & shellfish dishes, cold & hot soups, wet salads, pasta, purees, and rice dishes. For a ready-to-eat (RTE) breakfast that can be consumed on the go, for instance, oats are blended with apples or berries, various veggies, and other plant-based foods.

Nandini Roy Choudhury
Nandini Roy Choudhury

Principal Consultant

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Overview of Adjacent Ready-to-eat Cups Markets

Ready-to-eat Cups Market:

Attributes Ready-to-eat Cups Market
CAGR (2023 to 2033) 4.0%
Market Value (2033) USD 669.6 million
Growth Factor Increasing demand for convenience and time-saving meal options among millennials is set to drive growth.
Opportunity Catering to the growing demand for healthier and functional food choices in ready-to-eat cups would create new opportunities.
Key Trends Incorporating diverse flavors and cuisines, including ethnic and international options, to attract a wider consumer base is a key trend.

Dinner Ready-to-eat (RTE) Food Market:

Attributes Dinner Ready-to-eat (RTE) Food Market
CAGR (2023 to 2033) 6.0%
Market Value (2033) USD 25,184.3 million
Growth Factor Busy lifestyles and urgent need for quick & easy dinner solutions are expected to bode well for the market.
Opportunity Developing innovative and high-quality RTE food options to meet the evolving consumer preferences would open door to new opportunities.
Key Trends Offering a wide range of dietary options, including vegetarian, gluten-free, and organic, to cater to diverse dietary needs is a vital trend.

Ready-to-drink (RTD) Tea Market:

Attributes Ready-to-drink (RTD) Tea Market
CAGR (2023 to 2033) 8%
Market Value (2033) USD 72.9 billion
Growth Factor Growing interest among millennials in convenient and refreshing beverage choices is anticipated to bolster demand.
Opportunity Expanding the RTD tea market with innovative flavors, functional ingredients, and healthier formulations would create new opportunities.
Key Trends Increasing demand for natural and organic RTD teas, as well as the rise of premium and artisanal tea brands would help the market to expand by 2033.

Country-wise Insights

Region North America
Country United States
CAGR 4.5%
BPS Analysis -125
Market Value (2033) USD 170.0 million
Region Europe
Country Germany
CAGR 4.9%
BPS Analysis -19
Market Value (2033) USD 96.8 million
Region Asia Pacific
Country China
CAGR 5.1%
BPS Analysis +7
Market Value (2033) USD 120.8 million
Region Asia Pacific
Country India
CAGR 3.9%
BPS Analysis -36
Market Value (2033) USD 71.3 million
Region Asia Pacific
Country Japan
CAGR 5.7%
BPS Analysis +174
Market Value (2033) USD 67.8 million

Will the United States Retain its Dominance in the North America Ready-to-eat Cups Space?

Rising Vegan Population in the United States to Spur Demand for Ready-to-eat Food Products

As per Future Market Insights (FMI), the United States ready-to-eat cups market is expected to reach a valuation of around USD 170.0 million by 2033. It is set to hold a prominent value share of 89.8% in North America in 2033.

In the United States, demand for vegan and plant-based foods has been rising significantly. Vegans, vegetarians, flexitarians, and people trying to consume less animal products are all interested in plant-based & vegan options in ready-to-eat cups.

Ready-to-eat cup producers are hence reaching out to a wider consumer base. They are also capitalizing on the expanding market for plant-based and health-conscious consumers by providing vegan & plant-based choices.

Individuals with dietary constraints such as lactose intolerance, egg allergies, and gluten intolerance, can find solutions with plant-based and vegan alternatives in ready-to-eat cups. With the help of these substitutes, customers with certain dietary requirements can take advantage of quick and easy meal options without having to give up their dietary preferences or constraints.

Which Factors Are Driving Ready-to-eat Cup Demand in Germany?

Lack of Time to Cook would Boost Sales of Instant Meat Bowls in Germany by 2033

Germany ready-to-eat cups market is poised to exhibit a CAGR of 4.9% during the assessment period. By 2033, the market size is expected to reach USD 96.8 million.

The Germany market for ready-to-eat cups is heavily influenced by convenience. Hectic schedules and fast-paced way of life of individuals in this country have resulted in a rising desire for quick & simple food options. Use of ready-to-eat cups offers a quick and easy choice that can be consumed while on the road.

Not everyone in Germany is an accomplished cook or wants to spend the time necessary to prepare elaborate meals. For those who lack cooking skills or would prefer not to cook, ready-to-eat cups provide a convenient and approachable solution. They offer pre-made meals that require little preparation and might be heated up or consumed right out of the cup.

Why Are Ready-to-eat Cup Sales Rising Exponentially in China?

High Demand for Customization in China to Augment Need for Prepared Meal Delivery Services

Ready-to-eat cup demand in China is anticipated to rise at a steady CAGR of 5.1% during the forecast period from 2023 to 2033. By the end of 2033, the country is likely to contribute to a market valuation of USD 120.8 million.

Palates of customers in China are varied, and they appreciate a wide variety of flavors and cuisines. They value variety and distinctive culinary experiences.

Preferences of consumers in this country are catered for by ready-to-eat cups that offer a wide range of flavors, from traditional Chinese flavors to international and fusion options. Ready-to-eat cup producers can hence appeal to a wide range of interests and palate preferences by offering a variety of flavors.

Consumers in China also place a high value on customization since it enables them to tailor their meals to their tastes and dietary requirements. A sense of control and flexibility is further offered by ready-to-eat cups that allow for personalization.

It includes the opportunity to add or remove ingredients, alter the amount of spice, or select from a variety of toppings. This element of personalization improves the shopping experience for customers and draws in those looking for individualized dining options.

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Category-wise Insights

Which is the Most Sought-after Product Type in the Market?

Demand for Readymade Soup Packets to Skyrocket among Millennials

Based on product type, demand is expected to remain moderate for soups during the assessment period. As per Future Market Insights (FMI), with a market share of around 14.4%, the soups segment is projected to reach a valuation of USD 65.0 million by 2033.

Since soups have traditionally been made at home, top producers have simplified this time-consuming task. Millennials are nowadays spending about 30% of their monthly income on ready-to-eat or on-the-go snack goods. Hence, the worldwide convenience food products business is growing rapidly.

Sales through reliable distribution channels have also expanded the market for convenience foods, especially canned soups. These are anticipated to continue increasing in the next ten years.

Soup is a common dish in different cuisines. Ready-to-eat canned soups with health claims such as organic, low sodium, and others have drawn a lot of interest from consumers short on time and seeking quick, wholesome meals.

Why do Consumers Prefer Conventional Ready-to-eat Cups over Organic Ready-to-eat Cups?

Easy Availability to Push Demand for Conventional Ready-meal Cups by 2033

The conventional ready-to-eat cups segment is anticipated to thrive at 4.6% CAGR during the projection period. It is predicted to reach a market valuation of USD 172.8 million in 2033.

Compared to organic alternatives, conventional ready-to-eat cups are typically more widely accessible. They can frequently be discovered online and at well-known supermarkets & convenience stores.

However, as organic products often hold a lesser market share, it's possible that the distribution and availability of organic ready-to-eat cups will be restricted. Preferences for conventional alternatives might be influenced by the lack of simple availability of organic options.

In comparison to conventional variations, selection of organic ready-to-eat cup options could be more constrained. As conventional products are more widely available, there is a bigger variety of flavors, cuisines, and meal kinds available.

Alternatives that are organic cannot have as much diversity. This would make it harder for customers to locate specific products that meet their preferences or dietary requirements.

Which is the Highly Preferred Distribution Channel for Buying Ready-to-eat Cups Globally?

Sales of Instant Food Cups to Expand through Hypermarkets and Supermarkets Worldwide

The store-based retailing segment is expected to register a CAGR of 4.2% from 2023 to 2033. The hypermarkets/supermarkets sub-segment is likely to reach a market value of USD 43.5 million by the end of 2033.

Around 75% of RTE food sales occurring in locations such as shopping centers and supermarkets have grown to be important points of sale for RTE and frozen food products. Players in this sector are developing plans to pique consumer interest in such goods.

They can accomplish this through advertising initiatives that alert consumers to upscale retailers where their items are sold. Manufacturers in the pasta and oats sectors have released new items.

Such items are supplemented with barley and flax to extend their shelf lives and improve one’s health. Sunflower seeds and pumpkin seeds are other ingredients being tested by manufacturers.

Numerous businesses sell their goods online via their own websites or through e-commerce sites such as Amazon, Tesco, Kruger, Walmart, and more. Manufacturers can estimate demand using helpful and calculated information provided by the web medium.

It makes it easier to reach the correct clients in distant locations. E-commerce sales conducted online have given the market a lot more traction and allowed it to expand in a novel fashion with a better sales channel. Although e-commerce websites are also utilized for traditional ways of sales, anyone/any firm sitting anywhere in the globe can purchase ready-to-eat cup meals from vendors.

Competitive Landscape

Leading companies are currently focusing on opening innovation & development centers in the targeted country. By doing so, they are aiming to expand and boost their regional & manufacturing capabilities, as well as enhance their presence accordingly.

Consistency in quality and regular supply is the prime concern of most buyers. New entrants are initially focusing on entering into long-term sales contracts with prominent sustainable certified distributors.

For instance:

  • In May 2023, Pasta Noodles Co. declared that it is setting itself apart in the RTE sector by leveraging rapid-cook technology. This innovative approach allows for significantly reduced cooking times, providing consumers with a quick and convenient meal solution. By implementing rapid-cook technology, Pasta Noodles Co. aims to meet the growing demand for RTE options. These would offer both speed and quality, appealing to busy individuals seeking a hassle-free dining experience.
  • In September 2022, Pacific Foods embraced the arrival of autumn by introducing a range of new products in the form of organic canned ready-to-serve soups and plant-based chilis. These additions to the company’s lineup cater to growing demand for convenient and wholesome meal options. These feature organic ingredients and delicious flavors to satisfy rising preferences.

Scope of the Report

Attributes Details
Estimated Market Size (2023) USD 451.5 million
Projected Market Valuation (2033) USD 669.6 million
Value-based CAGR (2023 to 2033) 4.0%
Forecast Period 2023 to 2033
Historical Data Available for 2018 to 2022
Market Analysis Value (USD Million) and Volume (MT)
Key Regions Covered Latin America; North America; Europe; South Asia; East Asia; Oceania; and Middle East & Africa
Key Countries Covered Canada, United States, Mexico, Brazil, Chile, Peru, Argentina, Germany, France, Italy, Spain, United Kingdom, Netherlands, Belgium, Nordic, Russia, Poland, China, Japan, South Korea, India, Thailand, Malaysia, Indonesia, Singapore, Australia, New Zealand, GCC Countries, South Africa, Central Africa, and others
Key Market Segments Covered Product Type, Nature, Distribution Channel, and Region
Key Companies Profiled Campbells Soup Company; General Mills; The Kraft Heinz Company; RIVIANA FOODS INC.; Bob's Red Mill; Pepsico; B&G Foods, Inc.; Conagra Brands; Nestlé; Modern Oats; Hain Celestial; Pasta Berruto; Chas E. Ramson Limited; Barilla Group; Dr. McDougall's Right Foods
Report Coverage Market Forecast, Company Share Analysis, Competition Intelligence, Drivers, Restraints, Opportunities and Trends Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives

Ready-To-Eat Cups Market Outlook by Category

By Product Type:

  • Soup
  • Pasta
  • Rice
  • Oatmeal

By Nature:

  • Organic
  • Conventional

By Distribution Channel:

  • Store-based Retailing
    • Hypermarkets/Supermarkets
    • Convenience Stores
    • Specialty Food Stores
    • Discount Stores
    • Traditional Grocery Retailers
  • Online Retailers

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East & Africa

Frequently Asked Questions

Where is the Ready-to-eat Cups Market heading?

The ready-to-eat cups market is estimated to garner a valuation of about USD 669.6 million by 2033.

What are the Prominent Trends seen in the Market?

The emergence of innovative flavors and cuisines in ready-to-eat cups and the growth of e-commerce and direct-to-consumer sales channels are key trends.

What was the Growth Rate of the Market by 2022?

The market moved at a CAGR of 3.3% from 2018 to 2022.

What is the Anticipated Growth Rate for the Ready-to-eat Cups Market in China?

The market in China is expected to advance at a CAGR of 5.1% by 2033.

What is the Estimated Market Value for Germany’s Ready-to-eat Cups Market?

The market in Germany is estimated to secure USD 96.8 million by 2033.

Table of Content
      1. Executive Summary
      2. Market Overview
      3. Market Dynamics
      4. Global Market - Pricing Analysis
      5. Global Market Demand (in Value (USD million) and Volume (MT) Analysis 2018 to 2022 and Forecast, 2023 to 2033
      6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Product Type
          6.1. Soup
          6.2. Pasta
          6.3. Rice
          6.4. Oat Meal
      7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Nature
          7.1. Organic
          7.2. Conventional
      8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Distribution Channel
          8.1. Store-based Retailing
              8.1.1. Hypermarkets/Supermarkets
              8.1.2. Convenience Stores
              8.1.3. Specialty Food Stores
              8.1.4. Discount Stores
              8.1.5. Traditional Grocery Retailers
          8.2. Online Retailers
      9. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Region
          9.1. North America
          9.2. Latin America
          9.3. Europe
          9.4. East Asia
          9.5. South Asia
          9.6. Oceania
          9.7. Middle East & Africa
      10. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033
      11. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033
      12. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033
      13. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033
      14. South Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033
      15. Oceania Market Analysis 2018 to 2022 and Forecast 2023 to 2033
      16. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033
      17. Country-level Market Analysis
      18. Market Structure Analysis
      19. Competition Analysis
          19.1. Campbell’s Soup Company
          19.2. General Mills
          19.3. The Kraft Heinz Company
          19.4. Riviana Foods Inc.
          19.5. Bob's Red Mill
          19.6. PepsiCo
          19.7. B&G Foods, Inc.
          19.8. Conagra Brands
          19.9. Nestlé
          19.10. Modern Oats
          19.11. Hain Celestial
          19.12. Pasta Berruto
          19.13. Chas E. Ramson Limited
          19.14. Barilla Group
          19.15. Dr. McDougall's Right Foods
          19.16. Other Players (On Additional Requests)
      20. Assumptions and Acronyms Used
      21. Research Methodology
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