The global ready-to-drink beauty beverage market is predicted to be valued at USD 1,956.9 million in 2024 and is set to reach USD 4,428.5 million by 2034. The market is projected to surge at a CAGR of 8.5% through 2034. The upsurge in product acceptance and usage is a key factor accountable for market growth during the forecast period.
| Attributes | Key Insights |
|---|---|
| Global Ready-to-drink Beauty Beverage Market Size (2024E) | USD 1,956.9 million |
| Ready-to-drink Beauty Beverage Market Value (2034F) | USD 4,428.5 million |
| Value-based CAGR (2024 to 2034) | 8.5% |
Ready-to-drink (RTD) beauty beverages are gaining traction among young consumers due to their pre-packaged, ready-to-consume options. These beverages enhance skin, hair, nails, and health. These often contain functional ingredients such as vitamins, marine collagen, peptides, hyaluronic acids, and biotin. Their ease of consumption makes them suitable for daily life routines, making them a popular choice for busy consumers.
Social media's increasing popularity and demand for beauty beverages are propelled by influencers and celebrities, raising awareness and attracting more consumers. RTD beauty beverages' popularity is further attributed to attractive packaging, skin-benefitting ingredients, and effective social media campaigns.
The market is further propelled by several marketing strategies adopted by leading companies and manufacturers to attract consumers. Companies are consistently introducing new products tailored to skin issues, consumer demand, anti-aging, hair growth, hydration, dull skin, and elasticity.
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The global beauty beverage market witnessed consistent sales growth from 2019 to 2023. The market propelled due to increasing consumer awareness of the importance of functional ingredients in skincare, hair, and health, emphasizing the need for internal health. Furthermore, as a preventive measure against air pollution and earlier than projected indications of aging, there was a greater demand for goods like RTD beauty beverages in the market.
Gen Z and millennials are embracing skincare routines, with female consumers increasingly preferring anti-aging and skin elasticity-supporting products, fueling the market. Clean labels are gaining high popularity. In addition, increasing RTD beauty beverage sales through online shopping platforms is projected to boost revenues.
Continuous product launches and innovations of new ingredients are set to play a key role in boosting market development. Companies are adopting sustainable and eco-friendly packaging to gain a competitive edge in the market. Increasing popularity of hyaluronic acid, marine, and peptide collagen is projected to create new growth opportunities for RTD beauty beverage manufacturers.
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The table below shows the predicted CAGRs of the leading nations. The United States and the United Kingdom are set to witness high beverage consumption, recording CAGRs of 7.1% and 6.5%, respectively, through 2034.
Companies in the United States are developing new product lines due to rising demand for ready-to-drink beverages in the region. The market is growing because of changing customer eating patterns and an emphasis on a healthy lifestyle. Demand for RTD beverages in the United States has propelled growth of the market.
Manufacturers are frequently investing in research and development programs to transform a wide variety of health supplements. Introduction of new products has also augmented the demand for ready-to-drink beauty beverages in developing countries such as the United Kingdom, Japan, and Germany.
| Countries | CAGR (2024 to 2034) |
|---|---|
| United States | 7.1% |
| United Kingdom | 6.5% |
| Japan | 6.2% |
| South Korea | 5.9% |
| Germany | 5.2% |
The table below shows the sizes of the leading countries present in the global market. The United States is set to attain a valuation of USD 642.1 million in 2034. It will be followed by the United Kingdom with a considerable value of USD 442.9 million in the same year.
| Countries | Market Value (2034) |
|---|---|
| United States | USD 642.1 million |
| United Kingdom | USD 442.9 million |
| Japan | USD 380.9 million |
| South Korea | USD 301.1 million |
| Germany | USD 310.0 million |
Consumers in the United States prioritize “beauty within” and health trends, leading to a surge in demand for RTD beauty beverages. The country is set to reach USD 642.1 million during the forecast period.
Leading companies in the United States target problem-based products such as skin hydration, dullness, aging, and hair issues, attracting more consumers. As awareness of functional food and beverages for better skin and health grows, demand for ready-to-drink beauty beverages is increasing in the United States.
Gen Z and millennials in the United Kingdom are inclined toward clean skincare, leading to the popularity of RTD beauty beverages for wrinkle reduction, skin elasticity, nail health, and health. Companies are launching natural, clean-label products free from artificial or chemical additives, available in retail outlets and supermarkets across the United Kingdom for easy purchase and education.
Japan has a strong skincare, wellness, and general health culture. This can be seen by the significant focus given to traditional beauty treatments by consumers of Japanese origin. Since RTD beauty beverages align with consumers' interests in Japan, the product is gaining traction. Furthermore, people are seeking modern solutions to improve health and lifestyle, which is increasing the sales prospects of RTD beauty drinks. The country is projected to expand at a CAGR of 6.2% over the forecast period.
Customers in Japan are further showing keen interest in consumer products like RTD beverages containing matcha. Furthermore, leading companies in Japan are paying celebrities and social media influencers to promote their products among the target audience. This is improving the product's reach.
Players in South Korea can expect a surge in the demand for RTD beauty beverages. This is because consumers in South Korea are looking for natural ingredients, reduced sugar, functional benefits, and plant-based formulations in their beverage of choice. Additionally, plant-based RTD beverages, including milk, juices, and smoothies, are becoming popular among consumers who are health-conscious or following vegetarian or vegan diets.
The rising focus on healthy alternatives among consumers has increased the sales of sparkling water and seltzer drinks. Many brands are also innovating products with natural fruit and botanical flavors. Energy drinks and functional RTD beverages that target hydration, focus, relaxation, and sports performance, remain popular, with brands introducing new formulations, flavors, and packaging to cater to diverse consumer preferences.
In Germany, RTD beverages are available to consumers in single-serve packaging and on-the-go formats. The accessibility to conveniently packaged beauty products as well as the rising disposable incomes of the German population is improving the sales of RTD beauty beverages in the region. Moreover, these beverages are easy to incorporate into daily routines due to their on-the-format. This is a crucial motivator for the product’s sales.
The growth of eCommerce platforms and direct-to-consumer channels has boosted the direct reach of RTD beauty beverage brands to consumers. Players further invest in targeted marketing, subscription models, and personalized recommendations that are tailored to individual beauty and wellness requirements.
The table below presents the top segments and the value they gained in the global ready-to-drink beauty beverage market. Based on ingredients, the collagen segment is projected to reach USD 1,018.6 million by 2034. By form, the powder segment is anticipated to reach USD 3,277.1 million in 2034.
| Segment | Market Value (2034) |
|---|---|
| Collagen (Ingredients) | USD 1,018.6 million |
| Raspberry (Flavor) | USD 531.4 million |
| Powder (Form) | USD 3,277.1 million |
| Online Retail (Distribution Channel) | USD 1,505.7 million |
Consumers choose to drink collagen-infused drinks as they support skin health, minimize indications of aging, and stimulate collagen synthesis. Collagen is the key component manufacturers utilize in RTD beauty beverages since it helps preserve skin elasticity and offers hydration.
Collagen promotes the growth of hair and nails, which increases its appeal to customers searching for products with all-around beauty advantages. In addition to its several skincare advantages, collagen helps maintain joint health and offers other health advantages. Consumers are drawn to collagen since it is a multipurpose element that benefits customers' general health and wellness.
The powder form is anticipated to thrive at 5.8% CAGR, reaching a market valuation of USD 3,277.1 million in 2034. Powder RTD beauty beverages are more portable and practical in the current lifestyle since customers can combine the powder with water and consume it whenever and wherever they like.
Customers prefer the powder form of ready-to-drink beauty beverages due to its longer shelf life and affordability compared to the liquid version. Further, powdered RTD beverages are also more versatile. They can be mixed with any beverage and even water according to consumers’ needs.
The online retail segment is estimated to expand at a 7.1% CAGR through the projection period. The acceleration in growth can be due to an increasing consumer base for beauty beverages that are ready to be consumed.
The accessibility, convenience, and extensive range of items on online retail channels are raising the sales of RTD beauty beverages. The increasing popularity of eCommerce platforms among the urban population who are seeking beverages in convenient formats is improving this segment’s share. To build up on this trend, leading companies are offering monthly delivery and subscription models.
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Leading RTD beauty beverage manufacturers are constantly increasing their portfolio by releasing new ranges of products. Certain go-to strategies of RTD beauty beverage players include mergers & acquisitions and partnerships.
Apart from this, players are collaborating, paying for celebrity endorsements and advertisements, and focusing on distribution agreements to improve their share. Leading companies are expanding their product portfolios to meet diverse customer needs and emerging market trends.
For instance
The market is set to be worth USD 1,956.9 million by 2024.
The market is projected to reach USD 4,428.5 million by 2034.
The market is estimated to grow at a CAGR of 8.5% from 2024 to 2034.
DSG Consumer Partners (Nutrova), Nestle (Vital Proteins), and Shiseido.
The online retail segment is predicted to grow manifolds by 2034.
1. Executive Summary 2. Market Overview 3. Market Dynamics 4. Global Market - Pricing Analysis 5. Value Chain Analysis 6. Global Market Size in Value (USD million) and Volume Analysis 2019 to 2023 and Forecast, 2024 to 2034 7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Ingredients 7.1. Collagen 7.1.1. Marine Collagen 7.1.2. Peptide Collagen 7.2. Vitamin C 7.3. Biotin 7.4. Hyaluronic Acid 7.5. Vitamin E 7.6. COQ10 7.7. Rosmarinic Acid 7.8. Zinc 7.9. Vitamin A 7.10. Gotu Kola 8. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Flavor 8.1. Orange 8.2. Raspberry 8.3. Hibiscus 8.4. Blackberry Mint 8.5. Pomegranate 8.6. Mango 8.7. Cranberry 8.8. Lemon 8.9. Lime 8.10. Tropical 8.11. Ginger 8.12. Coconut 8.13. Others 9. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Form 9.1. Powder 9.2. Liquid 10. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Distribution Channel 10.1. Hypermarkets/Supermarkets 10.2. Convenience Stores 10.3. Specialty Stores 10.4. Health and Wellness Stores 10.5. Online Retail 11. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Region 11.1. North America 11.2. Latin America 11.3. Europe 11.4. East Asia 11.5. South Asia 11.6. Oceania 11.7. Middle East and Africa 12. North America Market Analysis 2019 to 2023 and Forecast 2024 to 2034 13. Latin America Market Analysis 2019 to 2023 and Forecast 2024 to 2034 14. Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034 15. East Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034 16. South Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034 17. Oceania Market Analysis 2019 to 2023 and Forecast 2024 to 2034 18. Middle East and Africa Market Analysis 2019 to 2023 and Forecast 2024 to 2034 19. Country-level Market Analysis, 2024 20. Market Structure Analysis 21. Competition Analysis 21.1. DSG Consumer Partners (Nutrova) 21.2. Nestle (Vital Proteins) 21.3. Shiseido 21.4. Life Vantage (TrueScience) 21.5. Forever Beaumore 21.6. Tru Beauty Seltzer 21.7. Vitapod 21.8. Skin Woof London 21.9. Pretty Tasty 21.10. Revive Collagen 21.11. SUPERSONIC 21.12. Bed Babe 21.13. Dose & Co. 21.14. Isagenix 21.15. Others (on additional request) 22. Assumptions and Acronyms 23. Research Methodology
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Ready-to-drink Beauty Beverage Market
