Quinoa Seed Market

Quinoa Seed Market Overview for 2024 to 2034

The quinoa seed market is estimated to be valued at USD 375.2 million in 2024. In 2023, the market was valued at USD 366.5 million. The market is expected to progress at a CAGR of 2.4% from 2024 to 2034. By 2034, quinoa seed sales are anticipated to reach a valuation of USD 475.6 million.

Attributes	Details
Quinoa Seed Market Value for 2024	USD 375.2 million
Projected Market Value for 2034	USD 475.6 million
Value-based CAGR, 2024 to 2034	2.4%

Current Market Dynamics in the Quinoa Seed Industry

• As people get more conscious of the effect of food on health, there is a growing clamor for plant-based foods. Quinoa seeds are plant-based, and thus, their demand is growing across the world.
• The rising awareness about the adverse effects of gluten is projected to stimulate market growth. There has been an increase in the number of people consuming gluten-free food, which is propelling product sales.
• Quinoa seed cultivation originated in South America, but the market is ever-expanding. The number of countries both cultivating and consuming quinoa seeds is rising, widening the scope of the market.
• Improvement in farming has helped the cultivation of quinoa seeds. Advancements in farming technology have helped quinoa seed cultivation to be accurate while also promoting the cultivation of the seed in non-traditional areas. Thus, the production of quinoa seeds is on the rise.
• While the health benefits of quinoa seeds are helping the market expand, there is still a lack of knowledge about the benefits of these seeds in some regions. Apart from areas where quinoa seed is cultivated, market players struggle to expand their customer base, limiting market growth.

Historical Performance of the Quinoa Seed Market

The quinoa seed industry was valued at USD 337.3 million in 2019. Over the historical period from 2019 to 2023, the market recorded a sluggish CAGR of 2.1%.

Over the historical period, the popularity of quinoa seeds continued to rise. The pandemic highlighted the need to adopt healthy diets. Thus, there was a widescale adoption of healthy food, with quinoa seed recognized as a suitable ingredient. In 2023, the market size reached USD 366.5 million.

Quinoa Seed Market Valuation (2019)	USD 337.3 million
Historical CAGR (2019 to 2023)	2.1%
Historical Market Valuation (2023)	USD 366.5 million

Long-term Analysis of the Quinoa Seed Market

In 2024, the value of the quinoa seed industry is estimated to be USD 375.2 million. From 2024 to 2034, the market is expected to progress at a CAGR of 2.4%.

As vegan and plant-based trends continue to grow, the demand for quinoa seeds is expected to increase. With more people becoming aware of the product's health benefits, there is an increased adoption of quinoa seeds into diets. The rise in the cultivation and production of seeds is also set to fuel the market over the forecast period. Therefore, the pace of the market’s progress is expected to be higher over the forecast period than during the historical period.

However, there are stumbling blocks in the path of the market. There is still a lack of awareness surrounding the benefits of quinoa seeds. The problem is primarily encountered in regions where quinoa seed is not cultivated. By 2034, the market is projected to reach USD 475.6 million.

Quinoa Seed Market Trends

• Quinoa is being adopted as a replacement in many dishes for ingredients like rice and barley. In contrast to other materials, quinoa is considered to be healthier. Thus, the use of quinoa as a healthier alternative is helping the quinoa seed market to grow.
• Quinoa application is not limited to food making. Quinoa is also finding applications in beers and skincare products. Thus, there are avenues other than food to explore in the market.
• Traditional alternatives to quinoa, such as rice and cous, continue to be popular. In addition, there are also alternatives to quinoa that are gluten-free, such as chickpeas and cauliflower. The presence of alternatives is constricting the growth of the market.
• Quinoa seeds are becoming the subject of study in several scientific studies. As scientists discover more benefits of quinoa seeds and quinoa seed cultivation, the positive outlook toward the seed grows.
• The cultivation of quinoa seeds comes under the purview of sustainable farming practices. As sustainable farming becomes more prominent, the cultivation of quinoa seed is expected to benefit, boosting the market.
• Governments worldwide are supporting the growth of health-beneficial crops such as quinoa. With an eye on sustainable farming, the governments also look to tackle problems such as obesity among the population.
• While quinoa seeds are struggling to penetrate non-traditional regions, the import of the seeds is rising. Where cultivation is low or non-existent, awareness is limited but growing, driving the demand for quinoa seeds.
• Quinoa seeds are still too pricey for certain consumers. The price of the seeds also leads to the product's growth as a niche ingredient. Thus, the cost of quinoa seeds is hampering the market's growth.

Category-wise Outlook

Attributes	Details
Top Nature	Conventional
Market Share in 2024	86.9%

Conventional Segment Still Reigns in the Quinoa Seed Market

Conventional quinoa seeds continue to dominate the market. In 2024, conventional quinoa seeds are expected to account for a share of 86.9% of the market by nature.

Both conventional and organic quinoa seeds are non-GMO products and offer all the health benefits associated with the seeds. While organic food farming is rising, demand for organic quinoa seeds in the market is rising. Conventional methods for seed production still dominate the market by nature. The quinoa seed cultivation and conventionality still rule the quinoa seed industry.

Attributes	Details
Top Form	Whole Grain
Market Share in 2024	45.2%

Quinoa Seeds Predominantly Consumed in the Form of Whole Grain

Quinoa seed is widely consumed in the form of whole grain. In 2024, whole grain is estimated to hold a share of 45.2% of the market by form.

Advertising materials for quinoa often portray quinoa as a whole grain. Many consumers are thus conditioned to think of quinoa as a whole grain, even though seeds have been used to make the product. Thus, the familiarity of whole grain products leads to more production and consumption of quinoa seeds in whole grain.

Country-Wise Analysis

While the traditional growing region for quinoa seeds is South America, the plantation of these seeds in other regions is becoming common. The production of quinoa seeds is increasing in North America. The popularity of quinoa seed as a cereal is thus growing in the region.

In Europe, quinoa seed plantation is taking place despite the seed being not native to the region. However, Europe mainly relies on quinoa seed imports for consumption.

Countries	CAGR (2024 to 2034)
United States	1.2%
Canada	2.4%
Germany	2.1%
France	1.6%
Netherlands	2.1%

Rise in Initiatives to Produce Quinoa Driving Market in Canada

Canada is one of the leading countries in the North America market. Over the forecast period, the CAGR for the market in Canada is anticipated to be 2.4%.

Canadian farmers and industry players focus on locally growing quinoa and quinoa seeds. For example, Canadian brand Quinta Quinoa prides itself on having produced quinoa locally. Thus, Canada offers opportunities for growth in the market.

Quinoa Seeds Linked to Advancements in Farming and Scientific Research in the United States

The United States market is expected to register a sluggish CAGR of 1.2% over the forecast period. However, the country still offers growth prospects for quinoa seeds.

Various studies have been organized around quinoa seeds in the United States, for example, at Washington State University. Market players in the United States are also researching seed cultivation. Thus, the United States is expected to be at the forefront of developments related to quinoa seeds.

Large Amounts of Quinoa Seeds Imported in France

France is one of the leading importers of quinoa seeds around the world. It is also noted to be the leading country in Europe for quinoa seed import. Thus, it is demonstrated that there is a significant demand for quinoa seeds in the country. However, the market is expected to record a CAGR of 1.6% over the forecast period in France.

Rising Health-consciousness and Veganism in Germany Propelling Demand for Quinoa Seeds

In Germany, many people are turning toward veganism. As such, there is a strong demand for plant-based products, benefitting the market for quinoa seeds. Quinoa seeds are coming out of the shell of being a niche product in the country. Over the forecast period, the CAGR for the market in Germany is anticipated to be 2.1%.

Production of Quinoa Seeds in the Netherlands Linked to Suitable Weather Conditions

The market is anticipated to register a CAGR of 2.1% over the forecast period in the Netherlands, identical to Germany. Quinoa seed production in the Netherlands has stepped up, with both organic and conventional varieties produced in the country. The weather in the Netherlands is considered to be one of the foremost factors for the growing production of quinoa seeds in the country. Thus, the market is anticipated to show progress in the country.

Competitive Landscape in the Quinoa Seed Market

Market players are concentrating on the healthy aspects of quinoa seeds when it comes to marketing the product. Thus, many marketing campaigns focus on the superfood aspect of quinoa and quinoa seeds.

As key players are looking to increase their foothold in the market, acquisitions and mergers are becoming common strategies. Market players are focusing on combining supply chain capabilities in light of the increased import and export of quinoa seeds with advanced farming technologies. They are also focusing on mergers and acquisitions to increase their profits in the market.

Recent Developments in the Quinoa Seed Market

• In June 2023, a combined effort from two American universities produced a new variety of quinoa plants. The plant was developed by scientists from Brigham Young University and Washington State University and is named the Cougar Quinoa.
• In May 2022, Bhutan identified quinoa as a priority crop. Though the crop was only introduced in the country in 2015, the recognition by the government is expected to increase production significantly.
• In January 2021, the Australian Department of Primary Industries and Regional Development (DPIRD) announced the development of a technique to correctly measure the amount of saponin in a quinoa seed. Saponin is considered harmful to the human body in high doses and is thus required to be measured properly.

Key Companies in the Quinoa Seed Market

• Above Food Inc.
• Alter Eco
• Irupana Andean Organic Food SA
• Andean Naturals
• Industrial and Technological Complex Yanapasiñani SRL
• Arrowhead Mills Inc.
• Quinoabol SRL
• The British Quinoa Company
• Ancient Harvest
• Quinoa Foods Company

Key Segments

By Nature:

• Organic
• Conventional

By Form:

• Whole Grain
• Flour
• Crisps & Flakes

By Region:

• North America
• Latin America
• Europe
• South Asia
• East Asia
• Oceania
• Middle East and Africa (MEA)

Frequently Asked Questions

How Big is the Quinoa Seed Market?

The size of the quinoa seed market is estimated to be valued at USD 375.2 million in 2024.

Which Form of Quinoa Seed is Widely Available in the Market?

Quinoa seeds are commonly consumed as whole grain, accounting for a market share of 45.2% in 2024.

Who are the Prominent Players in the Quinoa Seed Market?

Above Food Inc., Alter Eco, Irupana Andean Organic Food SA, and Andean Naturals are some of the prominent companies in the quinoa seed market.

What will be the Size of the Quinoa Seed Market by 2034?

The quinoa seed market size is predicted to be USD 475.6 million by 2034.

How will the Quinoa Seed Market Progress in the United States?

The United States quinoa seed market is predicted to progress at a CAGR of 1.2% from 2024 to 2034.