The global PVC packing straps market was valued at around US$ 134 million in 2022. In the current year 2023, the net worth of total PVC packing straps to be sold globally could be around US$ 139.8 million. The global market is projected to expand at a CAGR of 4.3% from 2023 to 2033 and reach a valuation of US$ 213 million by 2033.
PVC packing straps are used for holding, stabilizing, and combining various products or materials. These are lightweight, versatile, durable, and affordable packing materials. Further, they are also inexpensive, as compared to other strapping materials, and can be used for a long period due to their good strength and high resistance power.
PVC packing straps are manufactured in a wide range of thicknesses as per the requirements of various end-use industries. As per FMI, straps with a thickness of 0.76 mm to 1 mm were immensely popular in 2022 and they created an absolute dollar opportunity worth US$ 34.2 million in the same year.
The global market has been dominated by East and South Asia in terms of region. Due to the growing economy, various industries like e-commerce and electronics are on the roll, which is set to further result in increasing demand for PVC packing straps.
Demand for packing straps is significantly increasing in the Middle East and Africa as the region is focusing on developing its food & beverage and electronics industries. Also, the easy availability of raw materials required to manufacture such straps might enable the region to grow in the assessment period.
The market has witnessed a positive outlook in North America and Europe. Surging demand from the building & construction and chemicals industries is anticipated to drive the PVC packing straps market in these regions.
Report Attributes or Data Points | Details |
---|---|
Global PVC Packing Straps Market Valuation in 2022 | US$ 134 million |
Estimated Global Market Share in 2023 | US$ 139.8 million |
Forecasted Global Market Size by 2033 | US$ 213 million |
Projected Global Market Growth Rate from 2023 to 2033 | 4.3% CAGR |
Historical Market Growth Rate from 2018 to 2022 | 3.8% CAGR |
Collective Value Share of 3 Top Performing Countries in 2022 | 35 to 37% |
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The global PVC packing straps market witnessed growth at a CAGR of 3.8% during the historical period from 2018 to 2022. Demand for these straps is likely to surge in the logistics industry with an urgent need to pack goods well to prevent damage.
Expansion of the e-commerce industry and the increasing shift of retailers toward cross-platforming are anticipated to aid growth. It is not enough to have a single website as consumers purchase goods on social media, product sites, and retailer sites. It is thus making e-commerce firms inclined toward establishing a cross-platform presence.
The advent of subscriptions providing one-day delivery features might require quick and damage-free shipping. PVC packing straps are therefore used in industrial transport and logistics purposes due to their benefits such as durability, affordability, and lightweight nature. Due to the aforementioned factors, the market is expected to expand at 4.3 % CAGR during the forecast period from 2023 to 2033.
Significant Expansion of the E-commerce Industry
Easy accessibility and increasing preference for online shopping are the key factors for the growth of the e-commerce industry. In addition, the growing use of the internet has led to the rise of e-commerce platforms.
In this industry, goods need to be delivered quickly and packed properly to prevent external damage. Also, the increasing transportation of goods owing to the development of the e-commerce sector is set to create growth opportunities for PVC packing strap manufacturers.
In April 2022, for instance, India launched an open network for digital commerce (ONDC) as the government is striving to end the dominance of USA-based companies such as Walmart and Amazon in the significantly growing e-commerce sector.
The new platform might enable sellers and buyers to transact and connect online. Thus, the development of similar tools to expand trade and online retailing is going to drive the market.
High Demand for Plastics in China to Drive Sales of Polyester Packing Straps
According to the data provided by Plastic Europe, in 2020, China ranked first with 32% distribution of global plastic production. Also, it was the top trade partner of the EU27 plastic industry. In addition, packaging was the leading end-use market of plastics with a 40.5% market share. Thus, FMI estimates that China’s PVC packing straps market is set to exhibit growth at a CAGR of 5.7% due to the high demand for plastics.
Need for Plastic Production Equipment in the United States to Boost Demand for Packaging Strapping
FMI states that the United States PVC packing straps market is estimated to be valued at around US$ 27.0 million in 2023 and is predicted to reach US$ 40.5 million by the end of 2033. As per the data published by Plastics Industry Association, plastic equipment shipment increased in the third quarter in North America and plastic production rose to 4.2% from the previous year.
The shipping value of shipments reached US$ 333.8 million in quarter three. Further, rising demand for plastic-producing machinery and increased production are augmenting sales in the United States.
By thickness, the 0.76 mm to 1 mm segment is estimated to capture an exponential growth of 1.6x, as compared to current sales, and is likely to showcase a CAGR of 4.6% over the forecast period, finds FMI. Packing straps with 0.76 mm to 1 mm thickness are considered to be the ideal size and the preferred choice of end-use industries. Due to its good strength, it has generated the highest share in the global market.
Category | By Thickness |
---|---|
Top Segment | 0.76 mm to 1 mm |
Market Share in Percentage | 37% |
Category | By End Use Industry |
---|---|
Top Segment | E-commerce |
Market Share in Percentage | 19.4% |
Based on the end-use industry, the e-commerce segment is likely to expand at a CAGR of 5.5% over the forecast period. As per FMI, the segment held a share of nearly 19.4% in 2022. Transportation and packaging of goods in the e-commerce industry require the assistance of packing straps.
Customers are no longer confined to 100 physical stores in a mall or even a single store. They can get access to any store they want with several brands offering online shopping options at discounted rates. It could further push the growth of the e-commerce industry and drive the global market.
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The global PVC packing straps market is highly fragmented with the presence of several key players. Furthermore, manufacturers are adopting various marketing tactics, including mergers & acquisitions, expansions, collaborations, and product innovations to compete against their rivals.
Leading organizations are also launching unique products to expand their market presence among customers worldwide. Additionally, they are striving to develop new high-quality PVC packing straps to gain a competitive advantage.
Recent Industry Developments in the Market
Teufelberger Stralsund GmbH, Cyklop International, and FROMM Group to Pave the Way for Sustainable Packing Straps
Attributes | Details |
---|---|
Estimated Market Size (2023) | US$ 139.8 million |
Projected Market Valuation (2033) | US$ 213 million |
Value-based CAGR (2023 to 2033) | 4.3% |
Historical Data Available For | 2018 to 2022 |
Forecast Period | 2023 to 2033 |
Market Analysis | Value in US$ million and Volume in Tons |
Segments Covered | Thickness, End-use Industry, Region |
Regions Covered | North America; Latin America; Europe; East Asia; South Asia; The Middle East and Africa; Oceania |
Key Countries Covered | The United States of America, Canada, Mexico, Brazil, Germany, The United Kingdom, France, Italy, Russia, China, Japan, India, GCC countries, Australia |
Key Companies Profiled | Teufelberger Stralsund GmbH; Cyklop International; FROMM Group; Auto Strap India; CONSENT L.L.C; DuBose Strapping Inc.; LINDER GmbH; PAC Strapping Products Inc.; Crown Holdings Inc.; Polychem Corporation; Mosca GmbH |
Report Coverage | Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends, and Pricing Analysis |
The global PVC packaging straps market share is estimated to make a revenue of US$ 139.8 million in 2023.
The sales of PVC packaging straps in top 3 countries was more than 35% in 2022.
The sales of PVC packaging straps in China made up for almost 32% of the global demand.
The demand for PVC packaging straps is expected to drive the market at a 4.3% CAGR until 2033.
Rapid proliferation of ecommerce platform is poised to drive with a CAGR of 5.5.
1. Executive Summary
1.1. Global Market Outlook
1.2. Demand-side Trends
1.3. Supply-side Trends
1.4. Technology Roadmap Analysis
1.5. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
3. Market Background
3.1. Market Dynamics
3.1.1. Drivers
3.1.2. Restraints
3.1.3. Opportunity
3.1.4. Trends
3.2. Scenario Forecast
3.2.1. Demand in Optimistic Scenario
3.2.2. Demand in Likely Scenario
3.2.3. Demand in Conservative Scenario
3.3. Opportunity Map Analysis
3.4. Product Life Cycle Analysis
3.5. Supply Chain Analysis
3.5.1. Supply Side Participants and their Roles
3.5.1.1. Producers
3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)
3.5.1.3. Wholesalers and Distributors
3.5.2. Value Added and Value Created at Node in the Supply Chain
3.5.3. List of Raw Material Suppliers
3.5.4. List of Existing and Potential Buyer’s
3.6. Investment Feasibility Matrix
3.7. Value Chain Analysis
3.7.1. Profit Margin Analysis
3.7.2. Wholesalers and Distributors
3.7.3. Retailers
3.8. PESTLE and Porter’s Analysis
3.9. Regulatory Landscape
3.9.1. By Key Regions
3.9.2. By Key Countries
3.10. Regional Parent Market Outlook
3.11. Production and Consumption Statistics
3.12. Import and Export Statistics
4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033
4.1. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis, 2018 to 2022
4.2. Current and Future Market Size Value (US$ Million) & Volume (Tons) Projections, 2023 to 2033
4.2.1. Y-o-Y Growth Trend Analysis
4.2.2. Absolute $ Opportunity Analysis
5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Thickness
5.1. Introduction / Key Findings
5.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Thickness, 2018 to 2022
5.3. Current and Future Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Thickness, 2023 to 2033
5.3.1. Below 0.5mm
5.3.2. 0.5mm-0.75mm
5.3.3. 0.76mm-1mm
5.3.4. Above 1mm
5.4. Y-o-Y Growth Trend Analysis By Thickness, 2018 to 2022
5.5. Absolute $ Opportunity Analysis By Thickness, 2023 to 2033
6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By End-use Industry
6.1. Introduction / Key Findings
6.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By End-use Industry, 2018 to 2022
6.3. Current and Future Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By End-use Industry, 2023 to 2033
6.3.1. Food & Beverage
6.3.2. Pharmaceuticals
6.3.3. Electrical & Electronics
6.3.4. Automotive
6.3.5. Building & Construction
6.3.6. E-commerce
6.3.7. Chemicals & Fertilizers
6.4. Y-o-Y Growth Trend Analysis By End-use Industry, 2018 to 2022
6.5. Absolute $ Opportunity Analysis By End-use Industry, 2023 to 2033
7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region
7.1. Introduction
7.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Region, 2018 to 2022
7.3. Current Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Region, 2023 to 2033
7.3.1. North America
7.3.2. Latin America
7.3.3. Western Europe
7.3.4. Eastern Europe
7.3.5. South Asia and Pacific
7.3.6. East Asia
7.3.7. Middle East and Africa
7.4. Market Attractiveness Analysis By Region
8. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
8.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2018 to 2022
8.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2023 to 2033
8.2.1. By Country
8.2.1.1. USA.
8.2.1.2. Canada
8.2.2. By Thickness
8.2.3. By End-use Industry
8.3. Market Attractiveness Analysis
8.3.1. By Country
8.3.2. By Thickness
8.3.3. By End-use Industry
8.4. Key Takeaways
9. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
9.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2018 to 2022
9.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2023 to 2033
9.2.1. By Country
9.2.1.1. Brazil
9.2.1.2. Mexico
9.2.1.3. Rest of Latin America
9.2.2. By Thickness
9.2.3. By End-use Industry
9.3. Market Attractiveness Analysis
9.3.1. By Country
9.3.2. By Thickness
9.3.3. By End-use Industry
9.4. Key Takeaways
10. Western Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
10.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2018 to 2022
10.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2023 to 2033
10.2.1. By Country
10.2.1.1. Germany
10.2.1.2. United Kingdom.
10.2.1.3. France
10.2.1.4. Spain
10.2.1.5. Italy
10.2.1.6. Rest of Western Europe
10.2.2. By Thickness
10.2.3. By End-use Industry
10.3. Market Attractiveness Analysis
10.3.1. By Country
10.3.2. By Thickness
10.3.3. By End-use Industry
10.4. Key Takeaways
11. Eastern Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
11.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2018 to 2022
11.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2023 to 2033
11.2.1. By Country
11.2.1.1. Poland
11.2.1.2. Russia
11.2.1.3. Czech Republic
11.2.1.4. Romania
11.2.1.5. Rest of Eastern Europe
11.2.2. By Thickness
11.2.3. By End-use Industry
11.3. Market Attractiveness Analysis
11.3.1. By Country
11.3.2. By Thickness
11.3.3. By End-use Industry
11.4. Key Takeaways
12. South Asia and Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
12.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2018 to 2022
12.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2023 to 2033
12.2.1. By Country
12.2.1.1. India
12.2.1.2. Bangladesh
12.2.1.3. Australia
12.2.1.4. New Zealand
12.2.1.5. Rest of South Asia and Pacific
12.2.2. By Thickness
12.2.3. By End-use Industry
12.3. Market Attractiveness Analysis
12.3.1. By Country
12.3.2. By Thickness
12.3.3. By End-use Industry
12.4. Key Takeaways
13. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
13.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2018 to 2022
13.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2023 to 2033
13.2.1. By Country
13.2.1.1. China
13.2.1.2. Japan
13.2.1.3. South Korea
13.2.2. By Thickness
13.2.3. By End-use Industry
13.3. Market Attractiveness Analysis
13.3.1. By Country
13.3.2. By Thickness
13.3.3. By End-use Industry
13.4. Key Takeaways
14. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
14.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2018 to 2022
14.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2023 to 2033
14.2.1. By Country
14.2.1.1. GCC Countries
14.2.1.2. South Africa
14.2.1.3. Israel
14.2.1.4. Rest of MEA
14.2.2. By Thickness
14.2.3. By End-use Industry
14.3. Market Attractiveness Analysis
14.3.1. By Country
14.3.2. By Thickness
14.3.3. By End-use Industry
14.4. Key Takeaways
15. Key Countries Market Analysis
15.1. USA.
15.1.1. Pricing Analysis
15.1.2. Market Share Analysis, 2022
15.1.2.1. By Thickness
15.1.2.2. By End-use Industry
15.2. Canada
15.2.1. Pricing Analysis
15.2.2. Market Share Analysis, 2022
15.2.2.1. By Thickness
15.2.2.2. By End-use Industry
15.3. Brazil
15.3.1. Pricing Analysis
15.3.2. Market Share Analysis, 2022
15.3.2.1. By Thickness
15.3.2.2. By End-use Industry
15.4. Mexico
15.4.1. Pricing Analysis
15.4.2. Market Share Analysis, 2022
15.4.2.1. By Thickness
15.4.2.2. By End-use Industry
15.5. Germany
15.5.1. Pricing Analysis
15.5.2. Market Share Analysis, 2022
15.5.2.1. By Thickness
15.5.2.2. By End-use Industry
15.6. United Kingdom.
15.6.1. Pricing Analysis
15.6.2. Market Share Analysis, 2022
15.6.2.1. By Thickness
15.6.2.2. By End-use Industry
15.7. France
15.7.1. Pricing Analysis
15.7.2. Market Share Analysis, 2022
15.7.2.1. By Thickness
15.7.2.2. By End-use Industry
15.8. Spain
15.8.1. Pricing Analysis
15.8.2. Market Share Analysis, 2022
15.8.2.1. By Thickness
15.8.2.2. By End-use Industry
15.9. Italy
15.9.1. Pricing Analysis
15.9.2. Market Share Analysis, 2022
15.9.2.1. By Thickness
15.9.2.2. By End-use Industry
15.10. Poland
15.10.1. Pricing Analysis
15.10.2. Market Share Analysis, 2022
15.10.2.1. By Thickness
15.10.2.2. By End-use Industry
15.11. Russia
15.11.1. Pricing Analysis
15.11.2. Market Share Analysis, 2022
15.11.2.1. By Thickness
15.11.2.2. By End-use Industry
15.12. Czech Republic
15.12.1. Pricing Analysis
15.12.2. Market Share Analysis, 2022
15.12.2.1. By Thickness
15.12.2.2. By End-use Industry
15.13. Romania
15.13.1. Pricing Analysis
15.13.2. Market Share Analysis, 2022
15.13.2.1. By Thickness
15.13.2.2. By End-use Industry
15.14. India
15.14.1. Pricing Analysis
15.14.2. Market Share Analysis, 2022
15.14.2.1. By Thickness
15.14.2.2. By End-use Industry
15.15. Bangladesh
15.15.1. Pricing Analysis
15.15.2. Market Share Analysis, 2022
15.15.2.1. By Thickness
15.15.2.2. By End-use Industry
15.16. Australia
15.16.1. Pricing Analysis
15.16.2. Market Share Analysis, 2022
15.16.2.1. By Thickness
15.16.2.2. By End-use Industry
15.17. New Zealand
15.17.1. Pricing Analysis
15.17.2. Market Share Analysis, 2022
15.17.2.1. By Thickness
15.17.2.2. By End-use Industry
15.18. China
15.18.1. Pricing Analysis
15.18.2. Market Share Analysis, 2022
15.18.2.1. By Thickness
15.18.2.2. By End-use Industry
15.19. Japan
15.19.1. Pricing Analysis
15.19.2. Market Share Analysis, 2022
15.19.2.1. By Thickness
15.19.2.2. By End-use Industry
15.20. South Korea
15.20.1. Pricing Analysis
15.20.2. Market Share Analysis, 2022
15.20.2.1. By Thickness
15.20.2.2. By End-use Industry
15.21. GCC Countries
15.21.1. Pricing Analysis
15.21.2. Market Share Analysis, 2022
15.21.2.1. By Thickness
15.21.2.2. By End-use Industry
15.22. South Africa
15.22.1. Pricing Analysis
15.22.2. Market Share Analysis, 2022
15.22.2.1. By Thickness
15.22.2.2. By End-use Industry
15.23. Israel
15.23.1. Pricing Analysis
15.23.2. Market Share Analysis, 2022
15.23.2.1. By Thickness
15.23.2.2. By End-use Industry
16. Market Structure Analysis
16.1. Competition Dashboard
16.2. Competition Benchmarking
16.3. Market Share Analysis of Top Players
16.3.1. By Regional
16.3.2. By Thickness
16.3.3. By End-use Industry
17. Competition Analysis
17.1. Competition Deep Dive
17.1.1. Teufelberger Stralsund GmbH
17.1.1.1. Overview
17.1.1.2. Product Portfolio
17.1.1.3. Profitability by Market Segments
17.1.1.4. Sales Footprint
17.1.1.5. Strategy Overview
17.1.1.5.1. Marketing Strategy
17.1.1.5.2. Product Strategy
17.1.1.5.3. Channel Strategy
17.1.2. Cyklop International
17.1.2.1. Overview
17.1.2.2. Product Portfolio
17.1.2.3. Profitability by Market Segments
17.1.2.4. Sales Footprint
17.1.2.5. Strategy Overview
17.1.2.5.1. Marketing Strategy
17.1.2.5.2. Product Strategy
17.1.2.5.3. Channel Strategy
17.1.3. FROMM Group
17.1.3.1. Overview
17.1.3.2. Product Portfolio
17.1.3.3. Profitability by Market Segments
17.1.3.4. Sales Footprint
17.1.3.5. Strategy Overview
17.1.3.5.1. Marketing Strategy
17.1.3.5.2. Product Strategy
17.1.3.5.3. Channel Strategy
17.1.4. Auto Strap India
17.1.4.1. Overview
17.1.4.2. Product Portfolio
17.1.4.3. Profitability by Market Segments
17.1.4.4. Sales Footprint
17.1.4.5. Strategy Overview
17.1.4.5.1. Marketing Strategy
17.1.4.5.2. Product Strategy
17.1.4.5.3. Channel Strategy
17.1.5. CONSENT L.L.C
17.1.5.1. Overview
17.1.5.2. Product Portfolio
17.1.5.3. Profitability by Market Segments
17.1.5.4. Sales Footprint
17.1.5.5. Strategy Overview
17.1.5.5.1. Marketing Strategy
17.1.5.5.2. Product Strategy
17.1.5.5.3. Channel Strategy
17.1.6. DuBose Strapping Inc.
17.1.6.1. Overview
17.1.6.2. Product Portfolio
17.1.6.3. Profitability by Market Segments
17.1.6.4. Sales Footprint
17.1.6.5. Strategy Overview
17.1.6.5.1. Marketing Strategy
17.1.6.5.2. Product Strategy
17.1.6.5.3. Channel Strategy
17.1.7. LINDER GmbH
17.1.7.1. Overview
17.1.7.2. Product Portfolio
17.1.7.3. Profitability by Market Segments
17.1.7.4. Sales Footprint
17.1.7.5. Strategy Overview
17.1.7.5.1. Marketing Strategy
17.1.7.5.2. Product Strategy
17.1.7.5.3. Channel Strategy
17.1.8. PAC Strapping Products Inc.
17.1.8.1. Overview
17.1.8.2. Product Portfolio
17.1.8.3. Profitability by Market Segments
17.1.8.4. Sales Footprint
17.1.8.5. Strategy Overview
17.1.8.5.1. Marketing Strategy
17.1.8.5.2. Product Strategy
17.1.8.5.3. Channel Strategy
17.1.9. Crown Holdings Inc.
17.1.9.1. Overview
17.1.9.2. Product Portfolio
17.1.9.3. Profitability by Market Segments
17.1.9.4. Sales Footprint
17.1.9.5. Strategy Overview
17.1.9.5.1. Marketing Strategy
17.1.9.5.2. Product Strategy
17.1.9.5.3. Channel Strategy
17.1.10. Polychem Corporation
17.1.10.1. Overview
17.1.10.2. Product Portfolio
17.1.10.3. Profitability by Market Segments
17.1.10.4. Sales Footprint
17.1.10.5. Strategy Overview
17.1.10.5.1. Marketing Strategy
17.1.10.5.2. Product Strategy
17.1.10.5.3. Channel Strategy
17.1.11. Mosca GmbH
17.1.11.1. Overview
17.1.11.2. Product Portfolio
17.1.11.3. Profitability by Market Segments
17.1.11.4. Sales Footprint
17.1.11.5. Strategy Overview
17.1.11.5.1. Marketing Strategy
17.1.11.5.2. Product Strategy
17.1.11.5.3. Channel Strategy
18. Assumptions & Acronyms Used
19. Research Methodology
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