Pumpkin spice products market will increase dramatically in 2025 to 2035 with expansion from increased consumers' demand for seasonal taste flavour, increased quantities of pumpkin spice-flavoured products, and increasing food and beverage demand. The market is estimated to be about USD 1,251 million in 2025 and forecasted to be USD 2,841 million in 2035 in the compound annual growth rate of 8.5% in 2025 to 2035.
There are some major driving forces that lie behind the changing market situation. One of them is seasonal fashion towards which big outlets and fast food chains resort to sell more. Starbucks and Nestlé, for example, have managed to make pumpkin spice foods and beverages popular and also gained popularity among masses.
Pumpkin spice is brought to other product segments such as dairy, confectioneries, breakfast cereals, and even pet foods, expanding the size of the market larger. But keeping the customers' demand active round the year and not just confining to the autumn season itself is not possible, and hence the companies have to resort to year-round stock and wide lines of products.
| Metric | Value |
|---|---|
| Industry Size (2025E) | USD 1,251 million |
| Industry Value (2035F) | USD 2,841 million |
| CAGR (2025 to 2035) | 8.5% |
Pumpkin spice goods hold space on shelves in various lines such as beverages, baked goods, milk flavour foods, and personal care products. Drinks, and particularly pumpkin spice lattes, are where things stand, and coffee shops and bottled drink manufacturers are witnessing consistent growth.
Pumpkin spice-flavoured sweets such as cookies, donuts, and muffins are most in demand, then closely followed by industry giants Dunkin' and Krispy Kreme. Dairy items such as creamer and yogurt remain favourites as buyers look for fresh fall flavours to be incorporated in their daily use products. Even non-food items such as air fresheners, candles, and body lotion found a niche for themselves, achieving deeper market penetration.
Explore FMI!
Book a free demo
North America leads the pumpkin spice products market with a strong consumer culture for fall foods and drinks. Most of the sales take place in the United States alone, where pumpkin spice seasonal items are sold by coffee houses, supermarket retailers, and online stores.
Chains such as Starbucks, McDonald's, and Trader Joe's just continue to add pumpkin spice items, taking advantage of overconsumption by customers of the traditional seasonally released same items. Apart from that, innovation towards healthier and plant-based pumpkin spice products is increasing, reaching increasingly more consumers.
Europe is also a growing market for pumpkin spice products, and countries like the United Kingdom, Germany, and France have been embracing seasonal flavour. Coffee shops and retailers like Costa Coffee and Pret a Manger launched seasonal pumpkin spice products, which are quickly becoming popular. European is struggling to keep pace with over the North American where food seasonality is less dependent on mass culture. The new specialty food trend and specialty baked foods is driving the market, however.
The Asia-Pacific market will see tremendous market growth for pumpkin spice products because of penetration by foreign coffee houses in the region and the current trend of embracing Western-style seasonal flavour. China, Japan, and South Korea have been experiencing rising demand for special-order foods and drinks, and quick food and drink chains such as Starbucks and local coffee shops experimented with pumpkin spice flavour.
While the regional market is still in an infancy stage of development compared to Europe and North America, growing food trend awareness in international markets and social media consumption are gaining steam towards pumpkin spice flavour adoption within the region.
Challenge
Seasonal Dependence
Seasonal dependence is one of the most severe challenges in pumpkin spice business. Sales are primarily conducted between September and November, limiting revenues to companies during these months. Pumpkin spice gives a fall feeling to customers, and therefore, selling them annually is not easy. Companies have to be creative and get customers to keep interacting with these products by adding pumpkin spice to other products or mixing pumpkin spice with wellness and functional foods.
Opportunity
Product Diversification
Increased consumption of other pumpkin spice products is a tremendous opportunity. Among foods and beverages, companies are launching pumpkin spice-flavoured protein beverages, energy bars, and even cosmetics.
Fuelling that along the way are health-minded consumers who have fuelled growth in organic, lower-sugar, and milk-free pumpkin spice foods and beverages, adding an even greater number of potential customers. Retailers' websites are also providing convenience to brands' access to global markets, which is making sale of pumpkin spice flavour easy across paradigms of geography.
Between 2020 and 2024, the pumpkin spice product market continued to increase in size due to the fact that consumers still chose seasonally flavoured food that would only temporarily be on the market. Large beverage chains remained the primary suppliers, but food package labelling also contributed to the list of their pumpkin spice-flavoured products. The pandemic also affected the in-store trend because individuals purchased seasonally flavoured products for in-store consumption rather than utilizing coffee houses and bakery stores within shopping centres.
To 2025 to 2035, trends in the market will also change, for example, even greater emphasis on innovation in healthy ingredients, internationalization, and extension of the line. Green-packaging pumpkin spice and clean-label will also be major drivers as people continue to become increasingly environmentally conscious and ingredient-conscious. Promotion of the market digitally, by influencer collaboration and season-themed promotions focused on engagement, will also play a leading part in further establishing pumpkin spice as exciting and relevant beyond the fall season, off-season.
Pumpkin Spice Products Market: A Comparative Analysis (2020 to 2024 vs. 2025 to 2035)
| Market Shift | 2020 to 2024 |
|---|---|
| Regulatory Landscape | The market is seeing increased ingredient labelling legislation, especially on added artificial ingredients within pumpkin spice flavourings. Falling sugar levels are promoted by health authorities. |
| Technological Advancements | Improved technologies of extraction of flavours facilitate more consistent and economical pumpkin spice flavour in foods and beverages. Vegan and gluten-free versions of pumpkin spice flavours are produced to suit diets. |
| Consumer Trends | The pumpkin spice craze has turned into a seasonal phenomenon, with consumption surging significantly in the autumn. Large coffee companies like Starbucks, expand exponentially. |
| Health and Wellness Influence | Increased numbers of people, being health-conscious, translate to increased sugar-free, dairy-free, and organic pumpkin spice. The turmeric-flavoured pumpkin spice mixture gains more popularity due to perceived health reasons. |
| Product Innovation | Brands diversify their lines into pumpkin spice flavours such as popcorn, granola, and crackers. Ready-to-pour pumpkin spice lattes and syrups, convenience-driven items, also attract attention. |
| Cultural Shifts | Pumpkin spice is a seasonal phenomenon, focusing attention on autumn months and snuggly, nostalgic gatherings. Social media and influencer advertising are a heavy driver of product demand. |
| Market Shift | 2025 to 2035 |
|---|---|
| Regulatory Landscape | Governments around the world are implementing more stringent regulations to ensure that pumpkin spice products contain natural, non-GMO content. They’re also about an emerging trend toward clear allergen and sustainability sourcing practices labelling. |
| Technological Advancements | Take the new natural flavour innovations: lab-produced pumpkin and eco-friendly spice production processes reign supreme. Smart packaging technologies preserve products longer. Refined AI based flavour prediction solutions allow companies to create custom pumpkin spice blends for individuals. |
| Consumer Trends | Consumers start sniffing out pumpkin spice-flavoured items year-round Instead of just for autumn, consumers begin seeking out pumpkin spice-flavoured items year-round. Emerging sectors like protein bars, cosmetics, and pet food. |
| Health and Wellness Influence | A clean-label focus drives increased interest in pumpkin spice superfood and adaptogenic-enriched products, including chia, hemp, and matcha. Such consumers with a health-first mindset opt for foods fortified with vitamins and/or probiotics. |
| Product Innovation | It becomes evident in such high-end products as deluxe preparations of things like pumpkin spice-flavoured gourmet chocolates and baked goods, and savoury, like pumpkin spice-flavoured hot sauces and specialty oils. Personalised blends and subscription services are a hit according to personal taste profiles. |
| Cultural Shifts | In fact, according to Safeway, Harry and David and Amazon, pumpkin spice is found across the globe, with pumpkin spice interest growing in Europe and Asia as well as North America. Cultural shifts such as year-round application driven by the growing wellness and indulgent trends in the F&B sectors. |
The USA market remains king when it comes to pumpkin spice products, with consumer rounds of seasonal, nostalgic flavour on the rise. At major coffee chains like Starbucks and Dunkin’, customers have helped propel sales of their pumpkin spice lattes, an autumnal cultural phenomenon. Pumpkin spice flavours are also used in an array of non-coffee products, from cookies to cereals to even candles.
There is also benefit from a strong trend for healthier and plant based versions of traditional pumpkin spice products, including sugar-free syrups and dairy-free creamers, in the USA market. In a world where wellness trends have taken over, people are now eager to purchase organic and gluten-free pumpkin spice. The USA is still one of the leading centres for pumpkin spice innovation.
| Country | CAGR (2025 to 2035) |
|---|---|
| USA | 8.5% |
In UK, pumpkin spice products are gaining in popularity as consumers increasingly embrace seasonal flavours a trend driven in part by cultural imports from the United States and the rising popularity of global coffee shop chains. The pumpkin spice latte has been in the news quite a bit, and major British-based coffee chains are starting to come up with their own versions. There is a more specialist market though, with demand driven largely by younger, fashion-led consumers.
Over the next ten years, as consumer preferences develop, there will be growth for pumpkin spice-flavour snacks, from biscuits to pastries, particularly in the autumn months. The vegan UK market is on the rise and as such, innovations in every line of pumpkin spice product, such as our own plant-based protein shakes, should appeal to the increasing number of consumers who avoid meat and dairy. Market growth will be steady, supported by seasonal and holiday consumption together with increasing interest in food trends based on American-style consumption.
| Country | CAGR (2025 to 2035) |
|---|---|
| UK | 8.1% |
Germany is seeing modest growth in the pumpkin spice market, driven by interest in American culture and fall season offerings. Sales of pumpkin spice products have been heavily skewed toward major cities, where shoppers are more likely to get behind the latest fads. The promising outlook of the market for vegan pumpkin spice foods, including many dairy-free lattes and pumpkin spice treats, in Germany is potentially huge for scale and growth over the next decade as German consumers are increasingly trending toward plant-based food.
Furthermore, increased focus on healthy diets will drive demand for pumpkin spice products that are free from sugar and organic. Unsweetened pumpkin spice health foods (e.g., smoothies, granola bars, etc.) will be widely adopted. Germany’s focus on food sustainability and sustainability may also play a role in the switch on the market to greener pumpkin spice offerings.
| Country | CAGR (2025 to 2035) |
|---|---|
| Germany | 8.4% |
After its introduction in the West, pumpkin spice also started to become a niche division in a larger phenomenon of Western-stylized flavours in Japan, Japan's pumpkin spice market is just starting to take shape. There is evidence of an increasing popularity of seasonal food and drinks in the US but as in many developing countries, including Japan, the market may be small compared to Western countries when it comes to taste for pumpkin spice lattes.
Japan will see growth in pumpkin spice products from the increasing use of pumpkin as a vegetable in Japanese cuisine. With burgeoning interest in fusion food and beverage flavours, Japanese consumers will be drawn to savoury pumpkin spice products such as pumpkin-based soups and seasonings. As such, plant-based pumpkin spice products are also witnessing growing market demand since it is in line with the nationwide developing trend towards vegan and organic.
| Country | CAGR (2025 to 2035) |
|---|---|
| Japan | 8.0% |
The market for pumpkin spice products is gaining in momentum here in Australia with high demand for pumpkin spice lattes and related products. And pumpkin spice has started to spread beyond major coffee chains; the trend is poised to continue as the market grows. Lattes are not the only pumpkin-spice flavoured products to appear on supermarket shelves recently, with muffins, biscuits and even protein shakes also hitting the local market.
The continued demand for healthier, natural pumpkin spice products, and specifically its sectors in Australia, snacking and beverage industries, would spur the growth of the market. Meanwhile, as health trends skyrocket in Australia, Australians will continue to clamour for organic, gluten-free, and sugar-free pumpkin spice.
| Country | CAGR (2025 to 2035) |
|---|---|
| Australia | 8.3% |
| Based on Form | Market Share (2025) |
|---|---|
| Powder | 63.1% |
Powdered pumpkin spice is the dominant form in the market due to its versatility and convenience in various applications. It is commonly used in baking, beverage preparation, and even as an ingredient in spice mixes, making it a popular choice for both home cooks and food manufacturers.
The convenience of using powdered form, especially in baked goods like pumpkin spice cakes, cookies, and muffins, allows for consistent flavouring without the need for additional processing. Its ease of storage and long shelf life further contributes to its leading market share, especially in the retail and foodservice sectors where large quantities are used seasonally.
| Based on Form | Market Share (2025) |
|---|---|
| Blend | 36.9% |
Pumpkin spice blends, which typically include a mix of cinnamon, nutmeg, ginger, and clove, are increasingly gaining traction in the market. These blends are particularly popular in applications where a more complex flavour profile is desired. Blends are used extensively in the production of beverages, especially in ready-to-make pumpkin spice lattes and pre-packaged pumpkin spice drinks.
Their popularity is also rising in the creation of spice mixes for desserts and baked goods, where they offer a time-saving solution for consumers and businesses. The rise in demand for ready-to-use flavourings in the food and beverage industry supports the growing share of pumpkin spice blends.
The pumpkin spice products market is a competitive and rapidly growing segment, fuelled by the seasonal demand for flavoured goods, particularly during the fall months. Key global players and regional manufacturers are driving growth in this market by innovating new products and expanding their offerings to cater to diverse consumer preferences.
Companies are increasingly focusing on product variety, including pumpkin spice lattes, snacks, and baked goods, as well as capturing the growing trend for plant-based and natural alternatives. The market shows a combination of established brands and newer entrants, all vying for market share by introducing limited-edition products and targeting niche consumer segments.
Market Share Analysis by Company
| Company Name | Estimated Market Share (%) |
|---|---|
| Starbucks Corporation | 20-25% |
| The Kraft Heinz Company | 15-18% |
| Nestlé S.A. | 12-15% |
| McCormick & Company, Inc. | 10-12% |
| Dunkin’ Donuts (Inspire Brands) | 8-10% |
| Other Companies (combined) | 30-35% |
| Company Name | Key Offerings/Activities |
|---|---|
| Starbucks Corporation | In 2024, Starbucks launched a limited-edition Pumpkin Spice Latte with a vegan option, expanding its appeal to plant-based consumers. |
| The Kraft Heinz Company | In 2024, Kraft Heinz released a pumpkin spice flavoured ketchup as part of a seasonal promotion, tapping into the savoury side of fall flavours. |
| Nestlé S.A. | Nestlé expanded its pumpkin spice offerings in 2024, launching a range of ready-to-bake pumpkin spice cookies for the holiday season. |
| McCormick & Company, Inc. | McCormick introduced a new pumpkin spice seasoning blend in 2024, aimed at home bakers looking for an easy way to add flavour to their fall recipes. |
| Dunkin’ Donuts (Inspire Brands) | Dunkin’ Donuts revamped its Pumpkin Spice line-up in 2024, adding a pumpkin spice muffin alongside its famous latte to cater to diverse tastes. |
Key Company Insights
Starbucks Corporation (20-25%)
Starbucks Corporation is the leader in the pumpkin spice products market, dominating the seasonal demand with its signature Pumpkin Spice Latte (PSL). Known for capitalizing on the trend, Starbucks introduced a vegan version of the PSL in 2024, meeting the growing consumer demand for plant-based options.
The company continues to innovate with seasonal product variations and has also ventured into packaged pumpkin spice coffee, expanding its brand presence beyond its retail locations. Starbucks' strong global reach and customer loyalty make it the top player, and its limited-time offerings consistently create a buzz, driving seasonal sales.
The Kraft Heinz Company (15-18%)
The Kraft Heinz Company has become a significant player in the pumpkin spice market by offering unique, non-traditional products. In 2024, the company launched pumpkin spice-flavoured ketchup, tapping into the savoury side of pumpkin spice. This innovation is aimed at diversifying pumpkin spice into unexpected food categories, appealing to adventurous consumers who are seeking new flavours.
Kraft Heinz’s ability to create seasonal products in familiar brands, such as Heinz and Kraft, gives them an edge in reaching a wide audience, especially in grocery stores where pumpkin spice-themed items are highly anticipated each fall.
Nestlé S.A. (12-15%)
Nestlé S.A. has carved a niche in the pumpkin spice products market with its diverse range of offerings across the snack and beverage sectors. The company’s 2024 release of ready-to-bake pumpkin spice cookies caters to consumers looking for convenience during the fall season.
Nestlé has been leveraging its popular brands, such as Toll House and Nescafé, to introduce pumpkin spice variations that are easily accessible for home bakers and coffee lovers alike. Their ability to blend the pumpkin spice trend with comfort food and ready-to-use products has contributed significantly to their market share.
McCormick & Company, Inc. (10-12%)
McCormick & Company, Inc. is a key player in the pumpkin spice products market, primarily through its spice blends and seasonings. In 2024, McCormick launched an enhanced pumpkin spice seasoning blend, specifically marketed to home bakers who wish to replicate the iconic fall flavour in their recipes.
McCormick’s strong reputation in the spice industry and its established distribution channels allow it to capture a substantial share of the seasonal market. The company’s focus on quality and accessibility ensures that its pumpkin spice products are a go-to for consumers who want to add a touch of fall flavour to any dish.
Dunkin’ Donuts (Inspire Brands) (8-10%)
Dunkin’ Donuts (now part of Inspire Brands) has been a strong contender in the pumpkin spice market, building on its existing coffee and baked goods offerings. In 2024, Dunkin’ introduced new pumpkin spice muffin varieties alongside its iconic pumpkin spice latte, broadening its seasonal appeal.
Dunkin’s aggressive seasonal marketing strategies and drive for new product releases have cemented its status as a leading player in the USA market. With a focus on affordable, on-the-go products, Dunkin’ continues to tap into the fast-casual segment, appealing to consumers who seek convenience alongside seasonal indulgence.
Other Key Players (30-35% Combined)
In addition to the dominant players, several other companies are capitalizing on the pumpkin spice trend, contributing to market diversity. These include:
The overall market size for pumpkin spice products was USD 1,251 million in 2025.
The pumpkin spice products market is expected to reach USD 2,841 million by 2035.
The increasing consumer demand for seasonal and limited-time flavours, as well as a rising preference for natural and healthy products, are expected to drive the demand for pumpkin spice products during the forecast period.
The top 5 countries driving the development of the pumpkin spice products market are the USA, Canada, Germany, the UK, and Australia.
On the basis of application, the food and beverage industry is anticipated to command a significant share over the forecast period.
Vegan Bacon Market Growth - Plant-Based Protein Trends 2025 to 2035
Tapioca Market Trends - Starch Solutions & Global Demand 2025 to 2035
Chickpea Market Trends - Nutrition & Global Trade Insights 2025 to 2035
Botanical Supplements Market Growth - Herbal Wellness & Industry Demand 2025 to 2035
Vegetable Carbon Market Trends - Functional Uses & Industry Demand 2025 to 2035
Plant-Based Nuggets Market Insights - Growth & Innovation 2025 to 2035
Pumpkin Spice Products Market
Thank you!
You will receive an email from our Business Development Manager. Please be sure to check your SPAM/JUNK folder too.
