The global protein water market size is expected to reach a valuation of USD 1,187.1 million by the end of 2023. It is anticipated to record a CAGR of 8.3% from 2023 to 2033. It is expected to contribute a valuation of USD 2,634.9 million by 2033.
The global protein water market share is anticipated to expand significantly in the next ten years. Factors driving this shift include the growing popularity of protein supplements among health-conscious consumers and the rising demand for functional beverages.
An increasing number of athletes and fitness enthusiasts worldwide is another crucial factor that would push demand. The market for protein water is expected to profit from rising demand for convenient and easy-to-consume protein-rich beverages.
It is also set to benefit from growing interest in plant-based protein sources among millennials. The market is likely to see the introduction of novel products with distinct flavors and functional advantages.
As protein water is refreshing and low in calories, it is preferred over mineral water and sparkling water on the market. Europe and North America currently account for high shares of global protein water production and consumption.
It is owing to the growing fitness enthusiast population in both regions. The presence of large-scale multinational firms in these regions is also projected to raise awareness of such products through the use of social media.
Product innovation remains a key strategy adopted by market participants. Brands are constantly launching new flavors and working on their offerings of protein water, which are attracting more consumers. The availability of unique flavors and packaging options is further making protein water more appealing to a wide range of consumers.
With rising demand for protein water, established brands, as well as new players are entering the segment. It is likely to increase the competition and help companies to gain a large customer base.
For instance, in August 2021, Vita Coco, the parent firm of All Market launched Pwr Lift, its latest range of protein-infused waters online. The company aims to expand its presence in the new functional beverages segment with this launch. Its product is marketed as a post-workout recovery and fitness beverage.
| Attributes | Key Insights |
|---|---|
| Protein Water Market Estimated Size (2023E) | USD 1,187.1 million |
| Projected Market Valuation (2033F) | USD 2,634.9 million |
| Value-based CAGR (2023 to 2033) | 8.3% |
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The protein water market grew at a CAGR of 5.1% during the historical period from 2018 to 2022. The market is expected to showcase a positive surge during the projected period by expanding at a CAGR of 8.3%.
Per capita expenditure on food & beverages by the global population is projected to witness an elevation during the estimated time frame. It is mainly attributed to rising concerns among modern consumers about health and fitness.
Today’s consumers are becoming more concerned about the nature of their food products. They are also making a habit of reading the ingredient labels on various products.
It has further resulted in the launch of innovative products with requirement-specific key ingredients. The factor is anticipated to help push protein water sales during the assessment period.
| Market Statistics | Details |
|---|---|
| Jan to Jun (H1), 2021 (A) | 4.8% |
| Jul to Dec (H2), 2021 (A) | 5.4% |
| Jan to Jun (H1), 2022 Projected (P) | 5.0% |
| Jan to Jun (H1), 2022 Outlook (O) | 4.7% |
| Jul to Dec (H2), 2022 Outlook (O) | 6.0% |
| Jul to Dec (H2), 2022 Projected (P) | 5.7% |
| Jan to Jun (H1), 2023 Projected (P) | 7.8% |
| BPS Change : H1,2022 (O) to H1,2022 (P) | +30 |
| BPS Change : H1,2022 (O) to H1,2021 (A) | -10 |
| BPS Change: H2, 2022 (O) to H2, 2022 (P) | -30 |
| BPS Change: H2, 2022 (O) to H2, 2022 (A) | +60 |
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| Region | North America |
|---|---|
| Country | United States |
| CAGR | 7.3% |
| BPS Analysis | -118 |
| Market Value (2033) | USD 276.3 million |
| Region | Europe |
|---|---|
| Country | United Kingdom |
| CAGR | 5.7% |
| BPS Analysis | -202 |
| Market Value (2033) | USD 185.8 million |
| Region | Asia Pacific |
|---|---|
| Country | China |
| CAGR | 4.9% |
| BPS Analysis | -47 |
| Market Value (2033) | USD 208.4 million |
| Region | Asia Pacific |
|---|---|
| Country | India |
| CAGR | 4.4% |
| BPS Analysis | -367 |
| Market Value (2033) | USD 144.1 million |
| Region | Asia Pacific |
|---|---|
| Country | Japan |
| CAGR | 5.5% |
| BPS Analysis | -96 |
| Market Value (2033) | USD 119.1 million |
Protein Water Drinks to Experience High Demand in the United States with Growing Cases of Obesity
Rising obesity rate has resulted in surging cases of cardiovascular illnesses among consumers in the United States. It is one of the key reasons influencing the demand for protein water in the country.
Use of dietary supplements is also predicted to expand in the country. It is owing to rising awareness of numerous health benefits associated with the intake of protein-based water drinks.
Owing to busy lifestyles and unhealthy eating habits of millennials, the demand for ready-to-eat and easy-to-carry all-in-one goods is set to expand. Products such as protein water that provide a complete package of nutrients would also surge in the United States.
Demand for Cruelty-free Protein Water Mix to Surge in the United Kingdom by 2033
The Europe protein water market is projected to record a CAGR of 6.6% during the forecast period. As there is a growing popularity of veganism in the United Kingdom, demand for protein water has increased over the last 5 years.
Protein water is made up of plant-based proteins such as pea or hemp protein. It is gaining high popularity as a vegan-friendly option that offers similar nutritional benefits to animal-based protein sources.
Social media platforms have raised public awareness of animal abuse in the United Kingdom. Most of the consumers are hence more likely to buy products marked under tags such as ‘humane-certified,’ ‘cage-free,’ or any message similar to it.
Government Initiatives to Surge Healthy Food Intake in India to Bolster Demand for Protein Supplements
There has been a significant increase in the number of people engaging in sports and fitness activities in India. Protein water is a quick and easy way to replenish protein after a workout or sports activity.
On the other hand, with busy work schedules and a lack of time, millennials are looking for convenient and portable options to consume protein. Protein water is a convenient way to get a quick boost of protein on the go. It is also becoming more widely available and affordable in India, making it easier for consumers to try and incorporate it into their diets.
The government’s focus on promoting healthy lifestyles through initiatives such as the ‘Fit India Movement’ would also push sales. These programs can help to raise awareness about the benefits of protein and other nutrients. It is further set to fuel demand for protein water and other health products in the country.
On-the-go Consumers to Look for Ready-to-drink Protein Water Bottles through 2033
Based on product type, the ready-to-drink/liquid segment is projected to generate a Protein water market share of 67.5% globally by 2023. Demand for ready-to-drink (RTD) protein water is rising due to several factors.
RTD beverages offer convenience to consumers, who are increasingly busy and on the go. With RTD beverages, consumers can enjoy a refreshing drink without the need for preparation, making them ideal for those with busy lifestyles.
The popularity of e-commerce and online shopping has made it easier for consumers to purchase RTD beverages. Several brands and retailers are nowadays offering online ordering and home delivery services.
Sales of Plant-based High Protein Water to Skyrocket amid Rising Dietary Restrictions
The plant-based protein segment by source is anticipated to contribute a value share of 70% globally by the end of 2023. Plant-based diets are becoming increasingly popular for health, environmental, and social reasons.
Various individuals are allergic to animal products or have dietary restrictions that prevent them from consuming these products. In such situations, plant-based protein products offer an alternative solution for these individuals.
The environmental impact of meat production has also become a leading concern. Production of plant-based proteins requires fewer resources and produces fewer greenhouse gas emissions compared to animal-based proteins.
Demand for Protein Water Packets to Expand among Online Sales Channels
Consumers benefit from online purchasing as they can buy products from the comfort of their own homes and have them delivered right to their door. It frequently has a broader selection of products than traditional brick-and-mortar stores.
Online retail channels also include a wide range of protein water flavors and brands. A few online retailers provide subscription services, which allow customers to receive regular deliveries of protein water without having to reorder each time.
High convenience, better product availability, price competitiveness, and personalization are expected to push protein water sales among online retailers. These are also expected to be boosted by improved awareness among millennial consumers.
The competitive landscape of the global protein water market is fueled by presence of key national and international players. Manufacturing companies are primarily concerned with expanding their worldwide footprints in order to enhance market share and boost revenues.
They are broadening production capacity in several regions, including North America, Asia Pacific, and Europe. It is due to the availability and accessibility to raw material suppliers. Leading companies are also implementing mergers & acquisitions and new product launches as key strategies to compete in the market.
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| Attribute | Details |
|---|---|
| Estimated Market Size (2023) | USD 1,187.1 million |
| Projected Market Valuation (2033) | USD 2,634.9 million |
| Value-based CAGR (2023 to 2033) | 8.3% |
| Forecast Period | 2023 to 2033 |
| Historical Data Available for | 2018 to 2022 |
| Market Analysis | Value (USD million) and Volume (MT) |
| Key Regions Covered | Latin America; North America; Europe; South Asia; East Asia; Middle East & Africa & the Oceania |
| Key Countries Covered | United States, Canada, Brazil, Mexico, Argentina, Germany, United Kingdom, France, Italy, Spain, BENELUX, Nordics, Poland, Hungary, Romania, Czech Republic, Russia, China, Japan, South Korea, Taiwan, India, Association of Southeast Asian Nations, Australia and New Zealand, Gulf Cooperation Council countries, Türkiye, Northern Africa, and South Africa, Israel |
| Key Segments Covered | Product Type, Flavor, Packaging Type, Source, Distribution Channel, and Region |
| Key Companies Profiled | The hut.com Ltd; BioTech USA; Sigma Lifesciences; Garden State Nutrition; SI03, INC; Hint Inc.; Celsius Holdings; pepsico; Vital Proteins LLC; Now Health Group; Protein Works; Applied Nutrition Ltd.; USN UK Ltd; Iovate Health Sciences Inc; VPA Australia; Influx Healthcare; Soulfuel; The Vita Coco Company, INC; Drink TATU |
| Report Coverage | Company Share Analysis, Market Forecast, Competition Intelligence, Market Dynamics and Challenges, and Strategic Growth Initiatives, Drivers Restraints Opportunity Trends Analysis |
The market is valued at USD 1,187.1 million in 2023.
BodyArmor SuperDrink, Nestle, and PepsiCo are key protein water market players.
Flavored protein water is likely to remain preferred through 2033 from Ready-to-drink/ Liquid or Ready-to-mix/ Powder.
Players opt for mergers and acquisitions, as well as partnerships with fitness influencers and brands.
India, China, and Japan dominate the Asian market.
1. Executive Summary 2. Market Overview 3. Market Dynamics 4. Value Chain Analysis 5. Global - Pricing Analysis 6. Global Market Size (in Value (USD million) and Volume (MT) Analysis 2018 to 2022 and Forecast, 2023 to 2033 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product Type 7.1. Ready-to-drink/ Liquid 7.2. Ready-to-mix/ Powder 8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Flavor 8.1. Original/ Unflavored 8.2. Flavored 8.2.1. Vanilla 8.2.2. Chocolate 8.2.3. Tropical 8.2.4. Peach 8.2.5. Strawberry 8.2.6. Orange 8.2.7. Mango 8.2.8. Watermelon 8.2.9. Lemon 8.2.10. Mixed Berry 8.2.11. Black Grape 8.2.12. Others (Cranberry and Green Apple) 9. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Packaging Type 9.1. Bottle 9.2. Sachet 9.3. Box 9.4. Tetra pack 9.5. Pouch 9.6. Bottle Can 10. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Source 10.1. Plant-based Protein 10.2. Animal-based Protein 11. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Distribution Channel 11.1. B2B Commercial/ Food Service 11.1.1. HoReCa 11.1.2. Quick Service Restaurants (Sandwicheries, Fast Casual, Coffee Shops) 11.2. Retail/ Household/ B2C 11.2.1. Hypermarkets/ Supermarkets 11.2.2. Convenience Stores 11.2.3. Specialty Stores 11.2.4. Drug Stores/ Pharmacy/ Wellness Centers 11.2.5. Traditional Grocery Retailers/ Mom and Pop Stores/ Discount Stores/ Independent Small Groceries 11.3. Airport Retail 11.4. Travel Retail (Airplanes, Cruise Ships, and Others) 11.5. Online Sales 11.5.1. Company Website 11.5.2. Gross Merchandiser 12. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Region 12.1. North America 12.2. Latin America 12.3. Europe 12.4. East Asia 12.5. South Asia 12.6. Oceania 12.7. Middle East & Africa 13. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033 14. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033 15. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033 16. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033 17. South Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033 18. Oceania Market Analysis 2018 to 2022 and Forecast 2023 to 2033 19. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033 20. Country-level Market Analysis, 2022 21. Market Structure Analysis 22. Competition Analysis 22.1. Soulfuel 22.2. Royal The hut.com Ltd 22.3. BioTech USA 22.4. Sigma Lifesciences 22.5. Garden State Nutrition 22.6. SI03, INC 22.7. Hint Inc. 22.8. Celsius Holdings 22.9. PepsiCo 22.10. Vital Proteins LLC 22.11. Now Health Group 22.12. Protein Works 22.13. Applied Nutrition Ltd. 22.14. USN UK Ltd 22.15. Iovate Health Sciences Inc 22.16. VPA Australia 22.17. Influx Healthcare 22.18. The Vita Coco Company, INC 22.19. Drink TATU 22.20. Other Players (On Additional Requests) 23. Assumptions and Acronyms Used 24. Research Methodology
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Protein Water Market
