The global protein snacks market is expected to follow an estimated CAGR of 9.3% in the global market, during the forecast period. The total revenue of the global protein snacks market share is valued at US$ 4.1 Billion in 2022 and is expected to cross US$ 10 Billion by 2032.
| Attributes | Details |
|---|---|
| Protein Snacks Market Size (2022) | US$ 4.1 Billion |
| Protein Snacks Market Size (2032) | US$ 10 Billion |
| Protein Snacks Market CAGR | 9.3% |
The demand for protein snacks is anticipated to increase as consumers become aware of the occurrence of chronic health issues such as obesity and heart diseases that emerge from consuming unhealthy food products. The availability of both plant-based and meat-based protein snacks in the market, catering to the nutritional preferences of different communities, is also likely to surge the adoption of protein snacks.
The protein snacks market share is expected to grow rapidly owing to the anti-aging properties of high-protein food products, as it provides energy for consumers in the category of the geriatric population. The increasing popularity of naturally-sourced and organic food products that supply maximum nutritional value amongst the millennial crowd is likely to increase the demand for protein snacks further in the coming days.
The several options for the adoption of protein snacks, such as protein bars and protein powder, are increasing in demand and are expected to promote protein snack market growth across the globe.
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Busy and hectic lifestyles effectuating poor eating habits, as well as increasing health awareness amongst consumers, are expected to surge the demand for protein snacks. The requirement for healthier snacks containing nutritious and natural ingredients that are beneficial for health and wellness and are free from false claims is likely to drive the sales of protein snacks.
Fitness and gym enthusiasts are increasing the adoption of protein snacks, owing to their growing demand for high protein-based food products to achieve their fitness goals. The protein snacks market share is expected to expand owing to their high fiber content in them, which increases demand for consumers seeking weight-loss-inducing food items, as it omits excessive sugar, bad carbohydrates, and extra calories to meet health goals.
The rise in veganism, as well as the increase in awareness of the benefits of consuming plant-based food products amongst health-conscious consumers, is anticipated to grow the sales of protein snacks. The opening of several gyms across the globe and the growing awareness of snacking consciously and avoiding unrestricted snacking of high-calorie food products are likely to bolster the global protein snacks market share.
Health issues arising from poor eating habits due to the wide availability of unhealthy snacks in the market are anticipated to surge the adoption of protein snacks as the growing appreciation for smart snacking rises. Likewise, the prevailing presence of malnutrition in underdeveloped countries compels consumers to become health-conscious and take initiatives to counter these issues, which is expected to increase the demand for protein snacks.
The rise in disposable income amongst the middle-class population, along with the availability of foreign brands in the markets of developing economies, is likely to surge the demand for protein snacks. The demand is high, owing to the rising trend of adopting Western food and cultural habits.
Consumers belonging to the corporate culture with long working hours requiring on-the-go snacks that provide nutritional requirements are expected to boost the protein snacks market growth. Moreover, the ability of protein-based food products to curb hunger for longer hours is further likely to surge the sales of protein snacks among millennials.
The incorporation of whole grains and removal or reduction of fats and sugars negatively impacts the moisture retention and binding capacity of ingredients, affecting the texture of the final product that is likely to obstruct the demand for protein snacks. Consumers demanding naturally-sourced ingredients in their snacks that are devoid of preservatives and additives are also expected to hinder the growth of protein snacks market share.
The high production cost of protein snacks raises the price of the final product, which is likely to curb the sales of protein snacks. Additionally, high-level cost competition amongst small-scale and large-scale manufacturers is likely to impede the protein snacks market growth.
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Manufacturers are aiming to expand the product portfolio of protein snacks with innovative types such as bars, powder, etc., as well as flavors and ingredients, which are anticipated to increase the sales of protein snacks. The growing preference for plant-based products and adopting a healthier lifestyle are creating lucrative opportunities for market players to consider market orientation, thereby broadening the protein snacks market share.
Proper labeling/printing of ingredients and calorie count and the appropriate portion of the snacks packaged for quick consumption, especially for extremely busy consumers such as corporate employees, is expected to surge the demand for protein snacks.
Likewise, Celebrity endorsements and proactive campaigns declaring the benefits of protein snacks are likely to expand the protein snacks market size.
North America holds the largest protein snacks market share of 41.2% in 2022.
The demand for protein snacks is expected to rise in the US as the consumer focus has shifted to the consumption of healthy and nutritious snacks to prevent health-related risks posed due to excessive unhealthy snacking habits.
Convenience stores are collaborating with delivery platforms to strengthen their presence in e-commerce. Brands featuring their product portfolio on e-commerce platforms other than retail institutes to reach a wider audience across the globe, as well as spread awareness of the product benefits, are anticipated to increase the sales of protein snacks in the region.
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With a share of 35.9%, Europe dominates the protein snacks market share as well.
The high proliferation of convenience stores, supermarkets, and hypermarkets in this region housing a wide product range of healthy snacks is likely to expand the global protein snacks market share. The demand for protein snacks in the region is likely to rise owing to manufacturers focussing on the packaging of the food products by making them attractive, travel-friendly, and biodegradable.
With the prevalence of chronic illnesses in this region, especially due to unhealthy snacking habits, spreading awareness of the benefits of protein snacks is further bolstering the protein snacks market share.
The Asia Pacific is anticipated to become the fastest-growing protein snacks market share, in the global market.
The growing awareness of the benefits of healthy snacking, as well as the influence of the Western lifestyle, is expected to increase the sales of protein snacks, in this region.
Ongoing research and development activities to persistently improve the taste and texture of protein-based food products, while keeping the prices low are expected to surge the adoption of protein snacks. Subsequently, the emergence of new key players in this region, as well as the availability of international brands in the regional market, is anticipated to surge the demand for protein snacks.
New manufacturers of protein snacks entering the market are transforming the world of protein snacks with innovative strategies. They are coming up with products and flavors that cater to the needs of every individual customer.
Several start-up companies such as ONE Brands, RYSE Supplements, Hammer Nutrition, Pure Protein, Protein Package, etc. have come up with various strategies that have already emerged as successful ideas in the market such as protein powder supplements, protein snacks monthly subscription boxes, personalized boxes and protein bars, etc.
Some of the key market players in the protein snacks market are Vitaco Health Australia, Powerful Men LLC, Quest Nutrition LLC, General Mills (Natures Valley), Clif Bar & Company, Kellogg Co., Buff Bake, Premier Nutrition Corporation, Naturell Inc., Bakery Barn, Inc., Bounce Foods ltd., Good Full Stop Ltd., Kashi Company, Hormel Foods Corporation, PowerBar Inc., Iovate Health Sciences Inc., TruFoodMfg Company, Small Planet Foods Inc., YouBar Manufacturing Company, WhiteWave Foods Company, Jack Link's Beef Jerky, Newon Foods, Met-Rx Inc., Premier Protein, The Coca-Cola Company, PepsiCo Inc., Mondelez International, Warrell Corporation, Laboratoire PYC, MyBars, Kind LLC, Hunter Foods LLC, NZProtein, Sponser Sports Foods Ltd., Quaker Oats, ONE Brands, RYSE Supplements, Hammer Nutrition, Pure Protein, Protein Package, etc.
Manufacturing food products for all age groups, as well as catering to every dietary need is of utmost importance to key market players at the moment to expand their brand value which is likely to increase the adoption of protein snacks amongst consumers.
Some of the recent developments in the protein snacks market are:
| Report Attribute | Details |
|---|---|
| Growth Rate | CAGR of 9.3% from 2022 to 2032 |
| The base year for estimation | 2021 |
| Historical data | 2016 to 2021 |
| Forecast period | 2022 to 2032 |
| Quantitative units | Revenue in US$ Million and CAGR from 2022 to 2032 |
| Report Coverage | Revenue forecast, volume forecast, company ranking, competitive landscape, growth factors, and trends, Pricing Analysis, |
| Segments Covered | Type, Product Type, Distribution Channel, Region. |
| Regional scope | North America; Western Europe; Eastern Europe; Middle East; Africa; ASEAN; South Asia; Rest of Asia; Australia; and New Zealand |
| Country scope | United States of America, Canada, Mexico, Germany, United Kingdom, France, Italy, Spain, Russia, Belgium, Poland, Czech Republic, China, India, Japan, Australia, Brazil, Argentina, Colombia, Saudi Arabia, UAE, Iran, South Africa |
| Key companies profiled | Vitaco Health Australia; Powerful Men LLC; Quest Nutrition LLC; General Mills (Natures Valley); Clif Bar & Company; Kellogg Co.; Buff Bake; Premier Nutrition Corporation; Naturell Inc.; Bakery Barn, Inc.; Bounce Foods Ltd.; Good Full Stop Ltd.; Kashi Company; Hormel Foods Corporation; PowerBar Inc.; Iovate Health Sciences Inc.; TruFoodMfg Company; Small Planet Foods Inc.; YouBar Manufacturing Company; WhiteWave Foods Company; Jack Link's Beef Jerky; Newon Foods; Met-Rx Inc.; Premier Protein; The Coca-Cola Company; PepsiCo Inc.; Mondelez International; Warrell Corporation; Laboratoire PYC; MyBars; Kind LLC; Hunter Foods LLC; NZProtein; Sponser Sports Foods Ltd.; Quaker Oats; ONE Brands; RYSE Supplements; Hammer Nutrition; Pure Protein; Protein Package. |
| Customization scope | Free report customization (equivalent to up to 8 analyst working days) with purchase. Addition or alteration to country, regional & segment scope. |
| Pricing and purchase options | Avail customized purchase options to meet your exact research needs. |
The protein snacks market is anticipated to follow a CAGR of 9.3% through 2032.
North America is the leading protein snack market.
By 2032, the market is likely to grow to a net worth of US$ 10 Billion.
1. Executive Summary | Protein Snacks Market
1.1. Global Market Outlook
1.2. Demand-side Trends
1.3. Supply-side Trends
1.4. Technology Roadmap Analysis
1.5. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
3. Market Background
3.1. Market Dynamics
3.1.1. Drivers
3.1.2. Restraints
3.1.3. Opportunity
3.1.4. Trends
3.2. Scenario Forecast
3.2.1. Demand in Optimistic Scenario
3.2.2. Demand in Likely Scenario
3.2.3. Demand in Conservative Scenario
3.3. Opportunity Map Analysis
3.4. Product Life Cycle Analysis
3.5. Supply Chain Analysis
3.5.1. Supply Side Participants and Their Roles
3.5.1.1. Producers
3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)
3.5.1.3. Wholesalers and Distributors
3.5.2. Value Added and Value Created at Node in the Supply Chain
3.5.3. List of Raw Material Suppliers
3.5.4. List of Existing and Potential Buyers
3.6. Investment Feasibility Matrix
3.7. Value Chain Analysis
3.7.1. Profit Margin Analysis
3.7.2. Wholesalers and Distributors
3.7.3. Retailers
3.8. PESTLE and Porter’s Analysis
3.9. Regulatory Landscape
3.9.1. By Key Regions
3.9.2. By Key Countries
3.10. Regional Parent Market Outlook
3.11. Production and Consumption Statistics
3.12. Import and Export Statistics
4. Global Market Analysis 2017 to 2021 and Forecast, 2022 to 2032
4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2017 to 2021
4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2022 to 2032
4.2.1. Y-o-Y Growth Trend Analysis
4.2.2. Absolute Opportunity Analysis
5. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Product Type
5.1. Introduction / Key Findings
5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Product Type, 2017 to 2021
5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Product Type, 2022 to 2032
5.3.1. Protein Bars & Jerky
5.3.2. Chips & Pretzels
5.3.3. Protein Flakes & Granola
5.3.4. Protein Drinks & Yogurts
5.3.5. Protein Cookies and others
5.4. Y-o-Y Growth Trend Analysis By Product Type, 2017 to 2021
5.5. Absolute Opportunity Analysis By Product Type, 2022 to 2032
6. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Distribution Channel
6.1. Introduction / Key Findings
6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Distribution Channel, 2017 to 2021
6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Distribution Channel, 2022 to 2032
6.3.1. Modern Trade
6.3.2. Retail Stores
6.3.3. Speciality Store
6.3.4. Wholesalers & Distributors
6.3.5. Online Retailers
6.4. Y-o-Y Growth Trend Analysis By Distribution Channel, 2017 to 2021
6.5. Absolute Opportunity Analysis By Distribution Channel, 2022 to 2032
7. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Region
7.1. Introduction
7.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Region, 2017 to 2021
7.3. Current Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Region, 2022 to 2032
7.3.1. North America
7.3.2. Latin America
7.3.3. Europe
7.3.4. Asia Pacific
7.3.5. Middle East and Africa (MEA)
7.4. Market Attractiveness Analysis By Region
8. North America Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
8.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2017 to 2021
8.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2022 to 2032
8.2.1. By Country
8.2.1.1. United States of America
8.2.1.2. Canada
8.2.2. By Product Type
8.2.3. By Distribution Channel
8.3. Market Attractiveness Analysis
8.3.1. By Country
8.3.2. By Product Type
8.3.3. By Distribution Channel
8.4. Key Takeaways
9. Latin America Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
9.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2017 to 2021
9.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2022 to 2032
9.2.1. By Country
9.2.1.1. Brazil
9.2.1.2. Mexico
9.2.1.3. Rest of Latin America
9.2.2. By Product Type
9.2.3. By Distribution Channel
9.3. Market Attractiveness Analysis
9.3.1. By Country
9.3.2. By Product Type
9.3.3. By Distribution Channel
9.4. Key Takeaways
10. Europe Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
10.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2017 to 2021
10.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2022 to 2032
10.2.1. By Country
10.2.1.1. Germany
10.2.1.2. United Kingdom
10.2.1.3. France
10.2.1.4. Spain
10.2.1.5. Italy
10.2.1.6. Rest of Europe
10.2.2. By Product Type
10.2.3. By Distribution Channel
10.3. Market Attractiveness Analysis
10.3.1. By Country
10.3.2. By Product Type
10.3.3. By Distribution Channel
10.4. Key Takeaways
11. Asia Pacific Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
11.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2017 to 2021
11.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2022 to 2032
11.2.1. By Country
11.2.1.1. China
11.2.1.2. Japan
11.2.1.3. South Korea
11.2.1.4. Malaysia
11.2.1.5. Singapore
11.2.1.6. Australia
11.2.1.7. New Zealand
11.2.1.8. Rest of Asia-Pacific (APAC)
11.2.2. By Product Type
11.2.3. By Distribution Channel
11.3. Market Attractiveness Analysis
11.3.1. By Country
11.3.2. By Product Type
11.3.3. By Distribution Channel
11.4. Key Takeaways
12. MEA Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
12.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2017 to 2021
12.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2022 to 2032
12.2.1. By Country
12.2.1.1. GCC Countries
12.2.1.2. South Africa
12.2.1.3. Israel
12.2.1.4. Rest of Middle East and Africa (MEA)
12.2.2. By Product Type
12.2.3. By Distribution Channel
12.3. Market Attractiveness Analysis
12.3.1. By Country
12.3.2. By Product Type
12.3.3. By Distribution Channel
12.4. Key Takeaways
13. Key Countries Market Analysis
13.1. United States of America
13.1.1. Pricing Analysis
13.1.2. Market Share Analysis, 2021
13.1.2.1. By Product Type
13.1.2.2. By Distribution Channel
13.2. Canada
13.2.1. Pricing Analysis
13.2.2. Market Share Analysis, 2021
13.2.2.1. By Product Type
13.2.2.2. By Distribution Channel
13.3. Brazil
13.3.1. Pricing Analysis
13.3.2. Market Share Analysis, 2021
13.3.2.1. By Product Type
13.3.2.2. By Distribution Channel
13.4. Mexico
13.4.1. Pricing Analysis
13.4.2. Market Share Analysis, 2021
13.4.2.1. By Product Type
13.4.2.2. By Distribution Channel
13.5. Germany
13.5.1. Pricing Analysis
13.5.2. Market Share Analysis, 2021
13.5.2.1. By Product Type
13.5.2.2. By Distribution Channel
13.6. United Kingdom
13.6.1. Pricing Analysis
13.6.2. Market Share Analysis, 2021
13.6.2.1. By Product Type
13.6.2.2. By Distribution Channel
13.7. France
13.7.1. Pricing Analysis
13.7.2. Market Share Analysis, 2021
13.7.2.1. By Product Type
13.7.2.2. By Distribution Channel
13.8. Spain
13.8.1. Pricing Analysis
13.8.2. Market Share Analysis, 2021
13.8.2.1. By Product Type
13.8.2.2. By Distribution Channel
13.9. Italy
13.9.1. Pricing Analysis
13.9.2. Market Share Analysis, 2021
13.9.2.1. By Product Type
13.9.2.2. By Distribution Channel
13.10. China
13.10.1. Pricing Analysis
13.10.2. Market Share Analysis, 2021
13.10.2.1. By Product Type
13.10.2.2. By Distribution Channel
13.11. Japan
13.11.1. Pricing Analysis
13.11.2. Market Share Analysis, 2021
13.11.2.1. By Product Type
13.11.2.2. By Distribution Channel
13.12. South Korea
13.12.1. Pricing Analysis
13.12.2. Market Share Analysis, 2021
13.12.2.1. By Product Type
13.12.2.2. By Distribution Channel
13.13. Malaysia
13.13.1. Pricing Analysis
13.13.2. Market Share Analysis, 2021
13.13.2.1. By Product Type
13.13.2.2. By Distribution Channel
13.14. Singapore
13.14.1. Pricing Analysis
13.14.2. Market Share Analysis, 2021
13.14.2.1. By Product Type
13.14.2.2. By Distribution Channel
13.15. Australia
13.15.1. Pricing Analysis
13.15.2. Market Share Analysis, 2021
13.15.2.1. By Product Type
13.15.2.2. By Distribution Channel
13.16. New Zealand
13.16.1. Pricing Analysis
13.16.2. Market Share Analysis, 2021
13.16.2.1. By Product Type
13.16.2.2. By Distribution Channel
13.17. GCC Countries
13.17.1. Pricing Analysis
13.17.2. Market Share Analysis, 2021
13.17.2.1. By Product Type
13.17.2.2. By Distribution Channel
13.18. South Africa
13.18.1. Pricing Analysis
13.18.2. Market Share Analysis, 2021
13.18.2.1. By Product Type
13.18.2.2. By Distribution Channel
13.19. Israel
13.19.1. Pricing Analysis
13.19.2. Market Share Analysis, 2021
13.19.2.1. By Product Type
13.19.2.2. By Distribution Channel
14. Market Structure Analysis
14.1. Competition Dashboard
14.2. Competition Benchmarking
14.3. Market Share Analysis of Top Players
14.3.1. By Regional
14.3.2. By Product Type
14.3.3. By Distribution Channel
15. Competition Analysis
15.1. Competition Deep Dive
15.1.1. Vitaco Health Australia
15.1.1.1. Overview
15.1.1.2. Product Portfolio
15.1.1.3. Profitability by Market Segments
15.1.1.4. Sales Footprint
15.1.1.5. Strategy Overview
15.1.1.5.1. Marketing Strategy
15.1.1.5.2. Product Strategy
15.1.1.5.3. Channel Strategy
15.1.2. Powerful Men LLC
15.1.2.1. Overview
15.1.2.2. Product Portfolio
15.1.2.3. Profitability by Market Segments
15.1.2.4. Sales Footprint
15.1.2.5. Strategy Overview
15.1.2.5.1. Marketing Strategy
15.1.2.5.2. Product Strategy
15.1.2.5.3. Channel Strategy
15.1.3. Quest Nutrition LLC
15.1.3.1. Overview
15.1.3.2. Product Portfolio
15.1.3.3. Profitability by Market Segments
15.1.3.4. Sales Footprint
15.1.3.5. Strategy Overview
15.1.3.5.1. Marketing Strategy
15.1.3.5.2. Product Strategy
15.1.3.5.3. Channel Strategy
15.1.4. General Mills (Natures Valley)
15.1.4.1. Overview
15.1.4.2. Product Portfolio
15.1.4.3. Profitability by Market Segments
15.1.4.4. Sales Footprint
15.1.4.5. Strategy Overview
15.1.4.5.1. Marketing Strategy
15.1.4.5.2. Product Strategy
15.1.4.5.3. Channel Strategy
15.1.5. Clif Bar & Company
15.1.5.1. Overview
15.1.5.2. Product Portfolio
15.1.5.3. Profitability by Market Segments
15.1.5.4. Sales Footprint
15.1.5.5. Strategy Overview
15.1.5.5.1. Marketing Strategy
15.1.5.5.2. Product Strategy
15.1.5.5.3. Channel Strategy
15.1.6. Kellogg Co
15.1.6.1. Overview
15.1.6.2. Product Portfolio
15.1.6.3. Profitability by Market Segments
15.1.6.4. Sales Footprint
15.1.6.5. Strategy Overview
15.1.6.5.1. Marketing Strategy
15.1.6.5.2. Product Strategy
15.1.6.5.3. Channel Strategy
15.1.7. Buff Bake
15.1.7.1. Overview
15.1.7.2. Product Portfolio
15.1.7.3. Profitability by Market Segments
15.1.7.4. Sales Footprint
15.1.7.5. Strategy Overview
15.1.7.5.1. Marketing Strategy
15.1.7.5.2. Product Strategy
15.1.7.5.3. Channel Strategy
15.1.8. Nestle S.A
15.1.8.1. Overview
15.1.8.2. Product Portfolio
15.1.8.3. Profitability by Market Segments
15.1.8.4. Sales Footprint
15.1.8.5. Strategy Overview
15.1.8.5.1. Marketing Strategy
15.1.8.5.2. Product Strategy
15.1.8.5.3. Channel Strategy
15.1.9. Danone S.A.
15.1.9.1. Overview
15.1.9.2. Product Portfolio
15.1.9.3. Profitability by Market Segments
15.1.9.4. Sales Footprint
15.1.9.5. Strategy Overview
15.1.9.5.1. Marketing Strategy
15.1.9.5.2. Product Strategy
15.1.9.5.3. Channel Strategy
15.1.10. FAGE USA Dairy Industry, Inc
15.1.10.1. Overview
15.1.10.2. Product Portfolio
15.1.10.3. Profitability by Market Segments
15.1.10.4. Sales Footprint
15.1.10.5. Strategy Overview
15.1.10.5.1. Marketing Strategy
15.1.10.5.2. Product Strategy
15.1.10.5.3. Channel Strategy
16. Assumptions & Acronyms Used
17. Research Methodology
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Protein Snacks Market
