Protective Wrapping Paper Market Outlook from 2024 to 2034

The global protective wrapping paper market is estimated to register a CAGR of 5.9% during the forecast period. The global market is likely to capture a valuation of USD 4,343.7 million in 2024 and reach USD 7,077.7 million by 2034.

Attributes Details
Protective Wrapping Paper Industry Size, 2024 USD 4,343.7 million
Protective Wrapping Paper Industry Size, 2034 USD 7,077.7 million
Value-based CAGR from 2024 to 2034 5.90%

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Key Factors Driving the Protective Wrapping Paper Market

Increasing end users' requirements for packaging solutions are raising the global protective wrapping paper demand. These end users, including food & beverages and cosmetics, are increasing the demand for protective wrapping paper. Consumers seeking high-quality, premium and sustainable packaging solutions are surging the adoption of protective wrapping paper, driving the global market.

Manufacturers use protective wrapping paper to reduce scratches on packaging products and protect them from outside moisture. Consumers are increasingly adopting protective wrapping paper for various arts and crafts to show their creative ideas through painting, driving the global protective wrapping paper demand. Increasing environmental concerns are stimulating sales of sustainable protective wrapping paper, contributing to market growth.

The rapidly rising eCommerce sector offers advanced quality, sizes, and a wide range of protective wrapping paper, increasing the demand for advanced packaging among consumers. Increasing transportation and logistics are raising the demand for effective packaging for long distances to secure goods and significantly increase their adoption. Electronic and automotive industries are driving the demand for protective wrapping paper to enhance their product safety.

Manufacturers are adopting material technology following sustainable methods of production to meet consumer requirements. Key players widely adopt protective wrapping paper to promote their brands with customized solutions, attracting consumers' attention. The growing focus on sustainability is expected to create opportunities in the market for the development of biodegradable protective wrapping paper. Shipping activities uplift market revenue by increasing sales of protective wrapping paper for trading goods.

Challenges in the Protective Wrapping Paper Market

  • Increasing adoption of alternative materials for packaging is declining the demand for protective wrapping paper. These alternatives are restraining the global market growth.
  • Rising environmental impacts are reducing the demand for protective wrapping paper as it has sustainability issues.
  • Changing climate, global tensions, natural calamities, and disaster events are decreasing supply chain activities and restraining market growth.
  • Rising initial costs and price fluctuations affect production, decreasing the demand for protective wrapping paper.
Ismail Sutaria
Ismail Sutaria

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Historical Performance and Future Growth in the Protective Wrapping Paper Market

The global protective wrapping paper market grew at a CAGR of 5% and reached a valuation of USD 4,102.7 million in 2023. The increased online sales and innovations have brought lucrative opportunities in the global market. Consumers are looking forward to convenient, water-resistant, and moisture-resistant packaging, increasing the demand for protective wrapping paper.

Historical Market Value, 2023 USD 4,102.7 million
Historical CAGR, 2019 to 2023 5%

Ongoing technologies are expected to bring new ideas, packaging styles, and designs, stimulating the adoption of protective wrapping paper over the forecast period. Nowadays, manufacturers focus on producing protective wrapping paper through agricultural waste to promote sustainability and reduce carbon footprints.

On the other hand, key players offer these products for printing, creativity, protection, and designing purposes to ensure customers' desires. These players are estimated to implement new ideas for improving their packaging solutions.

Country-wise Insights

Countries CAGR (2024 to 2034)
United States 3.30%
Germany 2.20%
Japan 2.70%
Australia 3.50%
China 5.90%
India 6.50%
United Kingdom 2.70%

High-Quality Packaging Solutions Drive the Market in Germany

The market in Germany is likely to secure a CAGR of 2.20% during the forecast period. Increasing demand for protective, secure, safe, and reliable packaging is raising the adoption of protective wrapping paper among consumers. Changing lifestyles, rising demand for premium packaging, and rapid innovations are expanding Germany's protective wrapping paper market.

The rising automotive and electronic goods industries drive the demand for protective wrapping paper to maintain their product quality and safety. Key players are developing standardized products to reduce environmental impacts and carbon emissions. Germany is popular as an innovation hub that continuously makes new packaging solutions by adopting marketing strategies. On the flip side, the growing manufacturing sector is accepting vast quantities of protective wrapping paper to secure their durable products in Germany.

Rising eCommerce Industry Propelling the United States Market

The United States Protective Wrapping Paper Market is anticipated to capture a CAGR of 3.30% through 2034. The surging eCommerce sector offers a wide range of products to increase sales of protective wrapping paper in the country. The eCommerce sector offers various discounts and coupons to engage more audiences, driving sales of protective wrapping paper in the United States.

Governments of the United States are focused on sustainable and eco-friendly packaging to protect the environment and increase the demand for protective wrapping paper. Rising demand for cost-effective, durable, and premium packaging solutions is upsurging the market. Key players’ initiatives to develop biodegradable and sustainable practices also contribute to the growth of the market.

Rapid Urbanization and Industrialization Propelling the Market in India

The market in India is estimated to register a CAGR of 6.50% during the forecast period. The rising cost-effective, affordable, and advanced-quality packaging solutions are surging the demand for protective wrapping paper in the country. The growing industries, urbanization, and disposable incomes of people are driving India's protective wrapping paper market.

The growing retail and eCommerce are significantly boosting sales of protective wrapping paper for efficient and safe packaging to capture consumers' attention. Manufacturers are balancing consumers' desires with their affordability to increase the adoption of protective wrapping paper in India. The government implements rules on packaging to reduce carbon footprints and environmental toxicity.

Manufacturing Industry Boosting Adoption of Protective Wrapping Paper in China

The market in China is anticipated to grow at a CAGR of 5.90% over the forecast period. The rapidly growing manufacturing processes for efficient and high-quality packaging solutions generate vast revenue in China's protective wrapping paper market. Key players are adopting these papers to promote their brands through advanced printing. Using waterproof ink to maintain the quality of writing with effective designs is fueling the Chinese market.

Manufacturers are taking note to present innovative and sustainable options to expand the market in the country. Key players offer better quality protective wrapping paper for packaging to maintain product quality with reliable packaging in China.

Focus on Unique Design Packaging Stimulating Sales of Protective wrapping paper in the United Kingdom

The United Kingdom is estimated to register a CAGR of 2.70% during the forecast period. Increasing the demand for protective wrapping paper to reduce carbon emissions and protect the green environment fuels the United Kingdom market. Manufacturers design unique and advanced packaging solutions for convenient and hassle-free transportation and shipping activities in the country. Diverse industries are enhancing their packaging styles with these solutions to uplift the United Kingdom's protective wrapping paper market.

Technologies are bringing new ideas to make aesthetic packaging solutions to enhance packaging safety and efficiency in the country. A wide range of consumers are looking forward to safe and secure solutions that are significantly booming the market in the country. Key players maintain their position in the country through various tactics, innovations, and strategies.

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Category-wise Insights

The 90 to 120 GSM Segment Dominates the Global Market

Top Basis Weight 90 to 120 GSM
Market Share (2024) 34.30%

The 90 to 120 GSM segment dominates the global market by basis weight, capturing a share of 34.30% in 2024. The increasing consumer demand for suitable and sustainable packaging is driving sales of 90 to 120 GSM protective wrapping paper for practical solutions. The rising consumer attention for premium paper for creative work and printing purposes promotes the growth of the segment.

Manufacturers design influential weight-protective wrapping paper to maintain the quality of consumer products such as electronics and food packaging components. The rising consumer attention to eco-friendly packaging to reduce environmental toxicity is surging the demand for 90 to 120 GSM protective wrapping paper.

Growth in eCommerce Sector Rapidly Influencing the Global Market Revenue

Top End-use Sector eCommerce
Market Share (2024) 33.50%

Based on the end-use sector, the eCommerce segment accounts for a significant share of 33.50% in 2024. The rising eCommerce sector demands protective wrapping paper for practical, versatile, and durable packaging. The eCommerce sector offers an abundance of packaging solutions to gain popularity among end users. Consumers seek suitable and effective solutions and prefer online shopping for better packaging with unique styles, designs, and paper quality.

Manufacturers are selling their products on eCommerce websites to maintain their brand identity to boost their sales. Many key players are contributing their role to stay ahead of competitors. The eCommerce sector is dominating the shopping industry with its product variety, quality, and discounts, gaining vast popularity among consumers.

Competitive Landscape in the Protective Wrapping Paper Market

The global market is highly competitive due to the presence of key players that establish their role to upsurge their brand reputation through various improved products. These players invest in research and development activities to create innovative products through new ideas and plans.

These players are collaborating with universities, research institutions, and manufacturers to develop better and more sustainable practices for packaging products. With all their efforts, key players are maintaining their position in the global market, which is likely to fuel market growth during the coming period.

Recent Developments in the Protective Wrapping Paper Market

  • In 2022, Sonoco Products launched its new manufacturing plant for protective wrapping paper packaging solutions to expand its portfolio in Turkey.
  • In 2022, Sealed Air Corporation announced its new brand, Bubble Wrap, which is in line with the rising consumer focus on sustainable packaging.

Key Players in the Protective Wrapping Paper Market

  • Canson
  • Bellofy
  • Pentalic
  • Dervent
  • Strathmore
  • USA Art Supply
  • Bienfang
  • Global Art Material

Key Segments in the Protective Wrapping Paper Market

By Basis Weight:

  • 90 to 120 GSM
  • 135 to 210 GSM
  • 220 to 450 GSM
  • 450 GSM or More

By End-use Sector:

  • eCommerce
  • Retailers
  • Institutional
  • Packaging

By Region:

  • North America
  • Europe
  • Latin America
  • Asia Pacific
  • Middle East & Africa

Frequently Asked Questions

How Big is the Protective Wrapping Paper Market?

The protective wrapping paper market is estimated to secure a valuation of USD 4,343.7 million in 2024.

What Country is Leading the Protective Wrapping Paper Market?

The United States holds a major share of the market for protective wrapping paper.

What is the Protective Wrapping Paper Market CAGR through 2034?

The protective wrapping paper market is likely to capture a CAGR of 5.90% over the forecast period.

What is the Current Protective Wrapping Paper Market Trend?

The growing focus on eco-friendly packaging solutions in the protective wrapping paper market.

Who are the Key Players in the Protective Wrapping Paper Market?

Canson, Bellofy, and Pentalic are the key players in the global protective wrapping paper market.

Table of Content
	1. Executive Summary
	2. Market Overview
	3. Market Background
	4. Global Market Analysis 2019 to 2023 and Forecast, 2024 to 2034
	5. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Thickness
		5.1. <50 gsm
		5.2. 50-75 gsm
		5.3. 75-100 gsm
		5.4. 100-125 gsm
		5.5. >125 gsm
	6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Material
		6.1. Kraft Paper
		6.2. Specialty Paper
			6.2.1. Greaseproof Paper
			6.2.2. Wax Paper
			6.2.3. Foil Paper
			6.2.4. Others
	7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By End Use
		7.1. Food
		7.2. Consumer Goods
		7.3. Electronic Goods
		7.4. Pharmaceuticals
		7.5. Household
		7.6. Personal Care & Hygiene
		7.7. Industrial
		7.8. Others
	8. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region
		8.1. North America
		8.2. Latin America
		8.3. Western Europe
		8.4. Eastern Europe
		8.5. South Asia and Pacific
		8.6. East Asia
		8.7. Middle East and Africa
	9. North America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
	10. Latin America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
	11. Western Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
	12. Eastern Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
	13. South Asia and Pacific Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
	14. East Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
	15. Middle East and Africa Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
	16. Key Countries Market Analysis
	17. Market Structure Analysis
	18. Competition Analysis
		18.1. Mondi Group Plc.
		18.2. KapStone Paper and Packaging Corporation
		18.3. Oji Paper Co., Ltd.
		18.4. DS Smith Plc
		18.5. International Paper Company
		18.6. Stora Enso Oyj
		18.7. Nippon Paper Group, Inc.
		18.8. Deufol AG
		18.9. Smurfit Kappa Group Plc.
		18.10. Canfor Corporation
		18.11. Gascogne Papier
		18.12. Natron-Hayat d.o.o. Maglaj
	19. Assumptions & Acronyms Used
	20. Research Methodology
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