[297 Pages Report] The global product analytics software market garnered US$ 11.2 Billion in 2021 and is likely to exhibit a Y-o-Y increase of 15.2% to be valued at US$ 12.9 Billion in 2022. Owing to the growing support from various governmental organizations, the market is likely to propel to US$ 45.2 Billion by 2032. The trade is projected at a 13.3% CAGR during the forecast period.
Increasing concerns with respect to improving customer behavior management to deliver personalized recommendations of products to ensure market competitiveness, which will benefit the market in the forecast period.
Attributes | Details |
---|---|
Global Product Analytics Software Market CAGR (2022 to 2032) | 13.3% |
Global Product Analytics Software Market (2032) | US$ 45.2 Billion |
Global Product Analytics Software Market Attraction | Increasing adoption of big data and other related technologies is expected to drive the adoption of product analytics solutions and services in the forecast period. |
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Rising Demand for Cloud-Based Analytical Solutions to Boost the Market in coming years
The rising penetration of big data technologies, cloud computing, and other advanced technologies has prompted product analytics software providers to transform services to a whole new level. As per market research FMI, the market for product analytics software witnessed a staggering 15.6% CAGR from 2015 to 2021.
As enterprises strive to attain a competitive edge, product analytics software is a necessity. Demand for cloud analytics is the next big thing coming in the product analytics market and extends the enormous opportunity for product analytics software. The advent of cloud computing has pushed the sells planning to a new level and is expected to have a long-term impact on the product analytics market.
The presence of Data Breaching and Malware Attacks due to Enhanced Technological Infrastructure is expected to be the key factor hampering the market growth in the forecast period. Also, expenses associated with product analytics are likely to discourage the entrance of new players into the market, thereby, limiting the market growth. Moreover, the availability of low-cost alternative services is further speculated to hinder trade growth during the forecast period.
One more challenge faced by market players is the lack of skilled professionals understanding data analysis and inadequate capital which is projected to limit the growth through the forecast period.
As per the analysis, the deployment type sector is anticipated to hold remunerative opportunities for the global product analytics software market. The adoption of technologies like machine learning, and AI by product-specific industries like manufacturing is driving the demand for the product analytics software market.
As product analytics software provides critical information to optimize performance, diagnose problems, and correlate customer activity with long-term value, increases its demand in different industries such as Manufacturing, Automotive, Healthcare, Energy & Utility, Government, and Retail. For instance, in 2020 the Department of Health and Human Services (HHS), the Department of Veterans Affairs, and the Department of Energy (DOE) announced a new big data analytics initiative to coordinate and share COVID-19 information.
The increasing need for organizations for monitoring competitiveness is driving the product analytics software market globally. The increasing demand for cloud-based analytical solutions is fueling the demand of the industry. In addition, technological developments and favorable government plans create promising economic opportunities in the market.
Demand for Product Analytics Software to be Maximum by Offering
As per the analysis, by offerings, the software segment is likely to dominate the market in the forecast period. The software segment is anticipated to expand at a CAGR of 13.2% during the forecast period.
Growth can be attributed to the increasing demand for advanced analytics tools to ensure market competitiveness and the growing adoption of big data and other related technologies.
Will Cloud-based Product Analytics Software remain Preferred?
By deployment type, cloud-based product analytics software is projected to dominate the market during the forecast period. The segment is expected to grow at a 12.7% CAGR in the assessment period.
Many organizations nowadays deploy cloud-based solutions due to scalability, flexibility in capacity, enhanced collaboration, and cost-efficiency. The Cloud-based product analytics software offers a centralized way to integrate the system and its components with web and mobile applications and helps organizations boost their sales performance.
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North America to be a Lucrative Market for Product Analytics Software
North America is anticipated to lead the global product analytics software market during the forecast period. The market is likely to garner US$ 15.7 Billion while exhibiting a CAGR of 13.1% from 2022 to 2032. Product analytics software sales in the USA are projected to offer lucrative opportunities for revenue generation over the forecast period. The dominance of North America is attributed to the increased demand for product analytics outsourcing from sectors including BFSI, retail, telecommunication, and healthcare.
Burgeoning technological advancements in the region are key factors favoring the growth of the product analytics market. The presence of leading players such as International Business Machines (IBM) and Oracle Corporation, to name a few will continue driving sales in the country. The increasing number of product analytics players across regions is expected to further drive market growth.
Asia Pacific to be another Opportunistic Geography for Investment
Asia Pacific is anticipated to be the fastest-growing region during the forecast period. China is likely to make the most significant contribution to developing the market. China is estimated at US$ 3.4 Billion, expanding at a 12.8% CAGR during the forecast period. China is expected to be the leading market due to the growing introduction of advanced technologies in the region.
The growth of the market can be attributed to the presence of evolving countries such as; India, China, Japan, and others. Also, strategic initiatives by key market players and government initiatives undertaken in the country drive the growth of the market in forecasting years.
In addition, Japan has been recognized as another potent player in the region. According to the analysis, the country is anticipated at US$ 2.8 Billion while recording a CAGR of 12.0% in the forecast period. The development of the regional market can be credited to the rapid development in the concerned field, while South Korea is expected to be estimated at US$ 1.6 Billion.
Countries | Estimated CAGR |
---|---|
USA | 13.1% |
China | 12.8% |
UK | 12.3% |
Japan | 12.0% |
South Korea | 10.8% |
Eminent players in the global product analytics software market include International Business Machines (IBM) Corporation, Alphabet Inc., Salesforce, Oracle Corporation, and SAP SE among others. Recent key developments among players include:
The global product analytics software market is likely to value at US$ 11.2 Billion in 2021.
The global product analytics software market is estimated to grow at a CAGR of 13.3% from 2022 to 2032.
The global product analytics software market is predicted to procure USD 45.2 Billion from 2022 to 2032.
The software segment is projected to expand at a 13.2% CAGR during the forecast period.
The cloud-based segment is likely to exhibit a 12.7% CAGR from 2022 to 2032.
The USA market is expected to garner US$ 15.7 Billion while expanding at a 13.1% CAGR from 2022 to 2032
1. Executive Summary | Product Analytics Software Market
1.1. Global Market Outlook
1.2. Summary of Statistics
1.3. Key Market Characteristics & Attributes
1.4. FMI Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
3. Market Risks and Trends Assessment
3.1. Risk Assessment
3.1.1. COVID-19 Crisis and Impact on Demand
3.1.2. COVID-19 Impact Benchmark with Previous Crisis
3.1.3. Impact on Market Value (US$ Million)
3.1.4. Assessment by Key Countries
3.1.5. Assessment by Key Market Segments
3.1.6. Action Points and Recommendation for Suppliers
3.2. Key Trends Impacting the Market
3.3. Componentulation and Product Development Trends
4. Market Background
4.1. Market By Country, US$ Million
4.2. Market Opportunity Assessment (US$ Million)
4.2.1. Total Available Market
4.2.2. Serviceable Addressable Market
4.2.3. Serviceable Obtainable Market
4.3. Market Scenario Forecast
4.3.1. Demand in Optimistic Scenario
4.3.2. Demand in Likely Scenario
4.3.3. Demand in Conservative Scenario
4.4. Investment Feasibility Analysis
4.4.1. Investment in Established Markets
4.4.1.1. In Short Term
4.4.1.2. In Long Term
4.4.2. Investment in Emerging Markets
4.4.2.1. In Short Term
4.4.2.2. In Long Term
4.5. Forecast Factors - Relevance & Impact
4.5.1. Top Companies Historical Growth
4.5.2. Global Market Growth
4.5.3. Adoption Rate, by Country
4.6. Market Dynamics
4.6.1. Market Driving Factors and Impact Assessment
4.6.2. Prominent Market Challenges and Impact Assessment
4.6.3. Market Opportunities
4.6.4. Prominent Trends in the Global Market & Their Impact Assessment
5. Key Success Factors
5.1. Manufacturers’ Focus on Low Penetration High Growth Markets
5.2. Banking on with Segments High Incremental Opportunity
5.3. Peer Benchmarking
6. Global Market Demand Analysis 2015 to 2021 and Forecast, 2022 to 2032
6.1. Historical Market Analysis, 2015 to 2021
6.2. Current and Future Market Projections, 2022 to 2032
6.3. Y-o-Y Growth Trend Analysis
7. Global Market Value Analysis 2015 to 2021 and Forecast, 2022 to 2032
7.1. Historical Market Value (US$ Million) Analysis, 2015 to 2021
7.2. Current and Future Market Value (US$ Million) Projections, 2022 to 2032
7.2.1. Y-o-Y Growth Trend Analysis
7.2.2. Absolute $ Opportunity Analysis
8. Global Market Analysis 2015 to 2021 and Forecast 2022 to 2032, By Offering
8.1. Introduction / Key Findings
8.2. Historical Market Value (US$ Million) and Analysis By Offering, 2015 to 2021
8.3. Current and Future Market Value (US$ Million) and Analysis and Forecast By Offering, 2022 to 2032
8.3.1. Software
8.3.2. Service
8.3.2.1. Professional
8.3.2.2. Managed
8.4. Market Attractiveness Analysis By Offering
9. Global Market Analysis 2015 to 2021 and Forecast 2022 to 2032, By Solution
9.1. Introduction / Key Findings
9.2. Historical Market Value (US$ Million) and Analysis By Solution, 2015 to 2021
9.3. Current and Future Market Value (US$ Million) and Analysis and Forecast By Solution, 2022 to 2032
9.3.1. Web-Based
9.3.2. Mobile-Based
9.4. Market Attractiveness Analysis By Solution
10. Global Market Analysis 2015 to 2021 and Forecast 2022 to 2032, By Deployment Type
10.1. Introduction / Key Findings
10.2. Historical Market Value (US$ Million) and Analysis By Deployment Type, 2015 to 2021
10.3. Current and Future Market Value (US$ Million) and Analysis and Forecast By Deployment Type, 2022 to 2032
10.3.1. On-Premises
10.3.2. Cloud-Based
10.4. Market Attractiveness Analysis By Deployment Type
11. Global Market Analysis 2015 to 2021 and Forecast 2022 to 2032, By Enterprise Size
11.1. Introduction / Key Findings
11.2. Historical Market Value (US$ Million) and Analysis By Enterprise Size, 2015 to 2021
11.3. Current and Future Market Value (US$ Million) and Analysis and Forecast By Enterprise Size, 2022 to 2032
11.3.1. Large Enterprises
11.3.2. Small & Medium Enterprises (SMEs)
11.4. Market Attractiveness Analysis By Enterprise Size
12. Global Market Analysis 2015 to 2021 and Forecast 2022 to 2032, By Industry
12.1. Introduction / Key Findings
12.2. Historical Market Value (US$ Million) and Analysis By Industry, 2015 to 2021
12.3. Current and Future Market Value (US$ Million) and Analysis and Forecast By Industry, 2022 to 2032
12.3.1. Banking, Financial Services, and Insurance (BFSI)
12.3.2. Media & Entertainment
12.3.3. Manufacturing
12.3.4. Automotive
12.3.5. Healthcare
12.3.6. Energy & Utilities
12.3.7. Government
12.3.8. Retail
12.3.9. Others
12.4. Market Attractiveness Analysis By Industry
13. Global Market Analysis 2015 to 2021 and Forecast 2022 to 2032, By End-User
13.1. Introduction
13.2. Historical Market Value (US$ Million) and Analysis By End-User, 2015 to 2021
13.3. Current Market Size (US$ Million) & Analysis and Forecast By End-User, 2022 to 2032
13.3.1. Designers
13.3.2. Manufacturers
13.3.3. Sales Professionals
13.3.4. Marketing Professionals
13.3.5. Finance and Risk Professionals
13.3.6. Others
13.4. Market Attractiveness Analysis By End-User
14. Global Market Analysis 2015 to 2021 and Forecast 2022 to 2032, By Region
14.1. Introduction
14.2. Historical Market Value (US$ Million) and Analysis By Region, 2015 to 2021
14.3. Current Market Size (US$ Million) & Analysis and Forecast By Region, 2022 to 2032
14.3.1. North America
14.3.2. Latin America
14.3.3. Europe
14.3.4. Asia Pacific
14.3.5. Middle East and Africa (MEA)
14.4. Market Attractiveness Analysis By Region
15. North America Market Analysis 2015 to 2021 and Forecast 2022 to 2032
15.1. Introduction
15.2. Pricing Analysis
15.3. Historical Market Value (US$ Million) and Trend Analysis By Market Taxonomy, 2015 to 2021
15.4. Market Value (US$ Million) & Forecast By Market Taxonomy, 2022 to 2032
15.4.1. By Country
15.4.1.1. United States of America
15.4.1.2. Canada
15.4.2. By Deployment Type
15.4.3. By Offering
15.4.4. By Solution
15.4.5. By Enterprise Size
15.4.6. By Industry
15.4.7. By End-User
15.5. Market Attractiveness Analysis
15.5.1. By Country
15.5.2. By Deployment Type
15.5.3. By Offering
15.5.4. By Solution
15.5.5. By Enterprise Size
15.5.6. By Industry
15.5.7. By End-User
16. Latin America Market Analysis 2015 to 2021 and Forecast 2022 to 2032
16.1. Introduction
16.2. Pricing Analysis
16.3. Historical Market Value (US$ Million) and Trend Analysis By Market Taxonomy, 2015 to 2021
16.4. Market Value (US$ Million) & Forecast By Market Taxonomy, 2022 to 2032
16.4.1. By Country
16.4.1.1. Brazil
16.4.1.2. Mexico
16.4.1.3. Rest of Latin America
16.4.2. By Deployment Type
16.4.3. By Offering
16.4.4. By Solution
16.4.5. By Enterprise Size
16.4.6. By Industry
16.4.7. By End-User
16.5. Market Attractiveness Analysis
16.5.1. By Country
16.5.2. By Deployment Type
16.5.3. By Offering
16.5.4. By Solution
16.5.5. By Enterprise Size
16.5.6. By Industry
16.5.7. By End-User
17. Europe Market Analysis 2015 to 2021 and Forecast 2022 to 2032
17.1. Introduction
17.2. Pricing Analysis
17.3. Historical Market Value (US$ Million) and Trend Analysis By Market Taxonomy, 2015 to 2021
17.4. Market Value (US$ Million) & Forecast By Market Taxonomy, 2022 to 2032
17.4.1. By Country
17.4.1.1. Germany
17.4.1.2. France
17.4.1.3. United Kingdom
17.4.1.4. Italy
17.4.1.5. Benelux
17.4.1.6. Russia
17.4.1.7. Rest of Europe
17.4.2. By Deployment Type
17.4.3. By Offering
17.4.4. By Solution
17.4.5. By Enterprise Size
17.4.6. By Industry
17.4.7. By End-User
17.5. Market Attractiveness Analysis
17.5.1. By Country
17.5.2. By Deployment Type
17.5.3. By Offering
17.5.4. By Solution
17.5.5. By Enterprise Size
17.5.6. By Industry
17.5.7. By End-User
18. Asia Pacific Market Analysis 2015 to 2021 and Forecast 2022 to 2032
18.1. Introduction
18.2. Pricing Analysis
18.3. Historical Market Value (US$ Million) and Trend Analysis By Market Taxonomy, 2015 to 2021
18.4. Market Value (US$ Million) & Forecast By Market Taxonomy, 2022 to 2032
18.4.1. By Country
18.4.1.1. China
18.4.1.2. Japan
18.4.1.3. South Korea
18.4.1.4. Rest of Asia Pacific
18.4.2. By Deployment Type
18.4.3. By Offering
18.4.4. By Solution
18.4.5. By Enterprise Size
18.4.6. By Industry
18.4.7. By End-User
18.5. Market Attractiveness Analysis
18.5.1. By Country
18.5.2. By Deployment Type
18.5.3. By Offering
18.5.4. By Solution
18.5.5. By Enterprise Size
18.5.6. By Industry
18.5.7. By End-User
19. Middle East and Africa Market Analysis 2015 to 2021 and Forecast 2022 to 2032
19.1. Introduction
19.2. Pricing Analysis
19.3. Historical Market Value (US$ Million) and Trend Analysis By Market Taxonomy, 2015 to 2021
19.4. Market Value (US$ Million) & Forecast By Market Taxonomy, 2022 to 2032
19.4.1. By Country
19.4.1.1. GCC Countries
19.4.1.2. South Africa
19.4.1.3. Turkey
19.4.1.4. Rest of Middle East and Africa
19.4.2. By Deployment Type
19.4.3. By Offering
19.4.4. By Solution
19.4.5. By Enterprise Size
19.4.6. By Industry
19.4.7. By End-User
19.5. Market Attractiveness Analysis
19.5.1. By Country
19.5.2. By Deployment Type
19.5.3. By Offering
19.5.4. By Solution
19.5.5. By Enterprise Size
19.5.6. By Industry
19.5.7. By End-User
20. Key Countries Market Analysis 2015 to 2021 and Forecast 2022 to 2032
20.1. Introduction
20.1.1. Market Value Proportion Analysis, By Key Countries
20.1.2. Global Vs. Country Growth Comparison
20.2. US Market Analysis
20.2.1. Value Proportion Analysis by Market Taxonomy
20.2.2. Value & Analysis and Forecast by Market Taxonomy, 2015 to 2032
20.2.2.1. By Deployment Type
20.2.2.2. By Offering
20.2.2.3. By Solution
20.2.2.4. By Enterprise Size
20.2.2.5. By Industry
20.2.2.6. By End-User
20.3. Canada Market Analysis
20.3.1. Value Proportion Analysis by Market Taxonomy
20.3.2. Value & Analysis and Forecast by Market Taxonomy, 2015 to 2032
20.3.2.1. By Deployment Type
20.3.2.2. By Offering
20.3.2.3. By Solution
20.3.2.4. By Enterprise Size
20.3.2.5. By Industry
20.3.2.6. By End-User
20.4. Mexico Market Analysis
20.4.1. Value Proportion Analysis by Market Taxonomy
20.4.2. Value & Analysis and Forecast by Market Taxonomy, 2015 to 2032
20.4.2.1. By Deployment Type
20.4.2.2. By Offering
20.4.2.3. By Solution
20.4.2.4. By Enterprise Size
20.4.2.5. By Industry
20.4.2.6. By End-User
20.5. Brazil Market Analysis
20.5.1. Value Proportion Analysis by Market Taxonomy
20.5.2. Value & Analysis and Forecast by Market Taxonomy, 2015 to 2032
20.5.2.1. By Deployment Type
20.5.2.2. By Offering
20.5.2.3. By Solution
20.5.2.4. By Enterprise Size
20.5.2.5. By Industry
20.5.2.6. By End-User
20.6. Germany Market Analysis
20.6.1. Value Proportion Analysis by Market Taxonomy
20.6.2. Value & Analysis and Forecast by Market Taxonomy, 2015 to 2032
20.6.2.1. By Deployment Type
20.6.2.2. By Offering
20.6.2.3. By Solution
20.6.2.4. By Enterprise Size
20.6.2.5. By Industry
20.6.2.6. By End-User
20.7. France Market Analysis
20.7.1. Value Proportion Analysis by Market Taxonomy
20.7.2. Value & Analysis and Forecast by Market Taxonomy, 2015 to 2032
20.7.2.1. By Deployment Type
20.7.2.2. By Offering
20.7.2.3. By Solution
20.7.2.4. By Enterprise Size
20.7.2.5. By Industry
20.7.2.6. By End-User
20.8. Italy Market Analysis
20.8.1. Value Proportion Analysis by Market Taxonomy
20.8.2. Value & Analysis and Forecast by Market Taxonomy, 2015 to 2032
20.8.2.1. By Deployment Type
20.8.2.2. By Offering
20.8.2.3. By Solution
20.8.2.4. By Enterprise Size
20.8.2.5. By Industry
20.8.2.6. By End-User
20.9. Russia Market Analysis
20.9.1. Value Proportion Analysis by Market Taxonomy
20.9.2. Value & Analysis and Forecast by Market Taxonomy, 2015 to 2032
20.9.2.1. By Deployment Type
20.9.2.2. By Offering
20.9.2.3. By Solution
20.9.2.4. By Enterprise Size
20.9.2.5. By Industry
20.9.2.6. By End-User
20.10. UK Market Analysis
20.10.1. Value Proportion Analysis by Market Taxonomy
20.10.2. Value & Analysis and Forecast by Market Taxonomy, 2015 to 2032
20.10.2.1. By Deployment Type
20.10.2.2. By Offering
20.10.2.3. By Solution
20.10.2.4. By Enterprise Size
20.10.2.5. By Industry
20.10.2.6. By End-User
20.11. Benelux Market Analysis
20.11.1. Value Proportion Analysis by Market Taxonomy
20.11.2. Value & Analysis and Forecast by Market Taxonomy, 2015 to 2032
20.11.2.1. By Deployment Type
20.11.2.2. By Offering
20.11.2.3. By Solution
20.11.2.4. By Enterprise Size
20.11.2.5. By Industry
20.11.2.6. By End-User
20.12. China Market Analysis
20.12.1. Value Proportion Analysis by Market Taxonomy
20.12.2. Value & Analysis and Forecast by Market Taxonomy, 2015 to 2032
20.12.2.1. By Deployment Type
20.12.2.2. By Offering
20.12.2.3. By Solution
20.12.2.4. By Enterprise Size
20.12.2.5. By Industry
20.12.2.6. By End-User
20.13. Japan Market Analysis
20.13.1. Value Proportion Analysis by Market Taxonomy
20.13.2. Value & Analysis and Forecast by Market Taxonomy, 2015 to 2032
20.13.2.1. By Deployment Type
20.13.2.2. By Offering
20.13.2.3. By Solution
20.13.2.4. By Enterprise Size
20.13.2.5. By Industry
20.13.2.6. By End-User
20.14. South Korea Market Analysis
20.14.1. Value Proportion Analysis by Market Taxonomy
20.14.2. Value & Analysis and Forecast by Market Taxonomy, 2015 to 2032
20.14.2.1. By Deployment Type
20.14.2.2. By Offering
20.14.2.3. By Solution
20.14.2.4. By Enterprise Size
20.14.2.5. By Industry
20.14.2.6. By End-User
20.15. GCC Countries Market Analysis
20.15.1. Value Proportion Analysis by Market Taxonomy
20.15.2. Value & Analysis and Forecast by Market Taxonomy, 2015 to 2032
20.15.2.1. By Deployment Type
20.15.2.2. By Offering
20.15.2.3. By Solution
20.15.2.4. By Enterprise Size
20.15.2.5. By Industry
20.15.2.6. By End-User
20.16. South Africa Market Analysis
20.16.1. Value Proportion Analysis by Market Taxonomy
20.16.2. Value & Analysis and Forecast by Market Taxonomy, 2015 to 2032
20.16.2.1. By Deployment Type
20.16.2.2. By Offering
20.16.2.3. By Solution
20.16.2.4. By Enterprise Size
20.16.2.5. By Industry
20.16.2.6. By End-User
20.17. Turkey Market Analysis
20.17.1. Value Proportion Analysis by Market Taxonomy
20.17.2. Value & Analysis and Forecast by Market Taxonomy, 2015 to 2032
20.17.2.1. By Deployment Type
20.17.2.2. By Offering
20.17.2.3. By Solution
20.17.2.4. By Enterprise Size
20.17.2.5. By Industry
20.17.2.6. By End-User
20.17.3. Competition Landscape and Player Concentration in the Country
21. Market Structure Analysis
21.1. Market Analysis by Tier of Companies
21.2. Market Concentration
21.3. Market Share Analysis of Top Players
21.4. Market Presence Analysis
21.4.1. By Regional Footprint of Players
21.4.2. Product Footprint by Players
22. Competition Analysis
22.1. Competition Dashboard
22.2. Competition Benchmarking
22.3. Competition Deep Dive
22.3.1. International Business Machines (IBM) Corporation
22.3.1.1. Overview
22.3.1.2. Product Portfolio
22.3.1.3. Sales Footprint
22.3.1.4. Strategy Overview
22.3.2. Alphabet Inc.
22.3.2.1. Overview
22.3.2.2. Product Portfolio
22.3.2.3. Sales Footprint
22.3.2.4. Strategy Overview
22.3.3. Salesforce
22.3.3.1. Overview
22.3.3.2. Product Portfolio
22.3.3.3. Sales Footprint
22.3.3.4. Strategy Overview
22.3.4. Oracle Corporation
22.3.4.1. Overview
22.3.4.2. Product Portfolio
22.3.4.3. Sales Footprint
22.3.4.4. Strategy Overview
22.3.5. SAP SE
22.3.5.1. Overview
22.3.5.2. Product Portfolio
22.3.5.3. Sales Footprint
22.3.5.4. Strategy Overview
22.3.6. Atlassian Corporation PLC
22.3.6.1. Overview
22.3.6.2. Product Portfolio
22.3.6.3. Sales Footprint
22.3.6.4. Strategy Overview
22.3.7. Mixpanel Inc.
22.3.7.1. Overview
22.3.7.2. Product Portfolio
22.3.7.3. Sales Footprint
22.3.7.4. Strategy Overview
22.3.8. SAS Institute Inc.
22.3.8.1. Overview
22.3.8.2. Product Portfolio
22.3.8.3. Sales Footprint
22.3.8.4. Strategy Overview
22.3.9. Teradata Corporation
22.3.9.1. Overview
22.3.9.2. Product Portfolio
22.3.9.3. Sales Footprint
22.3.9.4. Strategy Overview
22.3.10. Adobe Systems Incorporated
22.3.10.1. Overview
22.3.10.2. Product Portfolio
22.3.10.3. Sales Footprint
22.3.10.4. Strategy Overview
23. Assumptions and Acronyms Used
24. Research Methodology
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