The adoption of probiotics yogurt is expected to increase at a CAGR of 8.00% during the forecast period. The probiotics yogurt market size is anticipated to rise from USD 26,543 million in 2023 to USD 58,092.8 million in 2033. Various trends propelling the probiotics yogurt market are:
Gut health has become a key concern for many consumers, and increased scientific and technological research in this area has shifted consumer awareness away from conventional foods and towards functional foods that are more nutritious and healthier.
According to an International Probiotic Association article, by June 2021, around 70% of people had consumed yogurt for general health and wellness and 60% for digestive/gut health. Such factors are expected to benefit the industry's growth.
Probiotics, also known as beneficial bacteria, have numerous health benefits for your body and brain such as digestive health, alleviating depression, and encouraging heart health.
Furthermore, the market has expanded as a result of rising demand for natural cosmetics among various consumer segments, particularly millennials, as well as increased knowledge of their effectiveness and clinical evidence.
The lack of knowledge about probiotics and their advantages, the high cost of probiotic products, and the absence of probiotic standardization are the main difficulties and restraints in the probiotics yogurt industry.
Nevertheless, the high availability and introduction of various probiotic yogurt strains through retail and online channels are likely to influence the market demand as consumers can widely select and incorporate various available strains into their diets.
| Attribute | Details |
|---|---|
| Probiotics Yogurt Market Estimated Size (2023) | USD 26,543.0 million |
| Probiotics Yogurt Market CAGR (2023 to 2033) | 8.0% |
| Probiotics Yogurt Market Forecasted Size (2033) | USD 58,092.8 million |
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According to FMI, the global probiotic market witnessed a substantial growth of 2.9% between the analysis period of 2018 to 2022, as a result of rising health consciousness and consumers sedentary lifestyle.
Probiotic yogurt has been linked to several health benefits, including the prevention of osteoporosis, the reduction of the risk of colorectal cancer, the reduction of bad cholesterol and blood pressure, the support of weight loss, and the enhancement of the immune system.
Consumers are now inclined towards novel and exotic flavors of probiotic yogurt such as blueberry, mint coriander, banana chocolate, and cumin spice. Manufacturers of probiotic yogurt are anticipated to showcase nutrient profiles to gain traction with the consumers and thus establish more transparency in the supply chain of probiotic yogurt.
Adapting to the progressing wave of veganism, the global market is likely to witness increased probiotic yogurt made from plant-based sources or dairy alternatives. Dynamic preferences of the vegan and the flexitarian population are remarkably influencing the probiotic yogurt market.
For instance, manufacturers of probiotic yogurt such as Chobani and Califia Farms have successfully launched dairy-free probiotic yogurt in the market, and is received well by the consumers.
Clean Labeling is an Important Aspect to Proliferate Growth
High Adoption of Healthy Practices due to Growing Awareness
Given the rise in obesity, digestive issues, and gut diseases, it is critical to maintaining a healthy lifestyle. This, combined with an increase in disposable income, has shifted customer preferences towards high-end supplementary items like probiotics, which are organic, safe, and reasonably priced.
Concerns about declining immunity as a result of COVID have also contributed to an increase in probiotic consumption, which boosts immunity. Probiotics not only aid in digestion but also improve skin health by naturally repairing the skin barrier and reducing irritation, inflammation, and dryness. Probiotics are popular because they are less invasive, provide long-term benefits, and have few to no negative side effects.
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Institutions all over the world agree that this market needs to be regulated to safeguard consumers' interests against any fictitious health benefit claims and to uphold the highest standards of quality, packaging, distribution, and fair pricing, among other things. Additionally, strict regulations are preventing advancements. On the other side, a market's lack of restrictions may prevent the industry from expanding.
The new inventions have been promising with claims of healing ailments like constipation, Eczema, sepsis, gum disease, yeast infections, irritable bowel disease, irritable bowel syndrome, and diarrhea. Research and development have expanded in this domain and thus probiotics are now preferred over pharmacological medicines as a result of this. Probiotics are substances with established health advantages, making them a popular choice among consumers today.
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With a Progressive Growth of 7.0%, the Spoonable Yogurt Segment took the Top Spot on the Global Market
Spoonable yogurt continues to hold a massive market share due to consumer preference for the taste, texture, and mouthfeel of spoonable yogurt, which is encouraging the growth of more than 7% in the category, according to FMI. With more launches in this category, particularly in new flavors, demand for spoonable yogurt is expected to remain high throughout the forecast period.
The plant-based probiotic yogurt market, which was thought to be in its infancy until a few years ago, has exploded, thanks in part to flexitarians, who buy dairy products one day and non-dairy the next. Not only has the taste of these yogurts vastly improved, but there are now more flavor options than ever before.
According to FMI, the market is to be worth more than USD 5.0 billion by 2030. Given the growing popularity of veganism and the significant drawbacks of commercial animal agriculture, it's no surprise that entrepreneurs are investing in plant-based yogurts.
Plant-based yogurts and beverages are a growing market. They are a perfect match for consumers' desire to eat delicious food that is also good for the environment.
The availability of yogurt and probiotic drinks in a variety of stores, such as supermarkets and hypermarkets, is the primary factor driving its growth.
Aside from that, manufacturers prefer online sales channels because they bridge the gap between them and the global consumer base. Online sales channels also aid in supply chain optimization, lowering manufacturer expenses.
Yogurt and other fermented milk products have grown in popularity in India over the last decade, owing to the perceived health benefits they provide. Yogurt consumption is rising as a result of the introduction of new probiotic product lines, as well as its high protein content, ability to boost the immune system, increase metabolism, and improve digestion. Manufacturers expect to use innovative marketing and promotional techniques to boost sales during the forecast period, owing to the rising disposable income of India's middle class.
The market is expected to be primarily driven by the numerous health benefits of yogurt and changing lifestyles. The United States accounts for a sizable portion of the global probiotic yogurt market and thus serves as a focal point for many manufacturers. The United States is a fairly mature market for probiotic yogurt with a well-established consumer base, manufacturers can study a huge population by introducing variations in flavors and packaging. Manufacturers in the United States are aiming to reduce the amount of sugar, artificial sweeteners, and preservatives in their products to cater to health-conscious consumers.
The market's leading players are heavily focusing on providing consumers with novel and exotic flavors while also including functional benefits in each yogurt product category. To attract more customers, key players are now focusing on social media platforms and online distribution channels for their product's online marketing and branding.
Manufacturers are revitalizing their product portfolios to present the health benefits of yogurt in order to gain a sizable share of the market studied. The players combine yogurt and probiotic drinks to entice consumers to choose their product over traditional probiotic offerings.
Some Key Players Operating in the Market Include:
Latest Developments in the Probiotics Yogurt Market
Probiotics are increasingly in demand, which demonstrates that consumers favor goods with established health advantages. Customer expectations for probiotics have increased as more research is showing the health advantages of using them to restore health.
The use of probiotics as pharmacological agents is a result of the need for a secure, affordable, and natural alternative to medications. Probiotics as medicinal agents appear to have positive effects that are strain- and dose-dependent. Clinical studies have shown that probiotics can treat some human conditions, particularly those that are GI-related.
| Attribute | Details |
|---|---|
| Growth Rate | CAGR of 8.0% from 2022 to 2032 |
| Base Year of Estimation | 2022 |
| Historical Data | 2018 to 2022 |
| Forecast Period | 2023 to 2033 |
| Quantitative Units | Revenue in USD million and Volume in Units and F-CAGR from 2023 to 2033 |
| Report Coverage | Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, growth factors, Trends, and Pricing Analysis |
| Key Segments Covered | By Product, By Source, By Nature, By Flavour, By Sales Channel, By Region |
| Regions Covered | North America; Latin America; Europe; East Asia; South Asia; The Middle East & Africa; Oceania |
| Key Countries Profiled | United States, Canada, Brazil, Mexico, Germany, Italy, France, United Kingdom, Spain, Russia, China, Japan, India, GCC Countries, Australia |
| Key Companies Profiled | Arla Foods, Inc.; BioGaia AB; Chr. Hansen Holding A/S; Danone;Danisco A/S; General Mills Inc.; i-Health Inc.; Lallemand Inc.; Lifeway Foods, Inc.; Mother Dairy Fruit & Vegetable Pvt. Ltd.; Kerry; Nestle S.A.; Probi; Yakult Honsha Co., Ltd. |
| Customization & Pricing | Available upon Request |
The market is valued at USD 26.5 billion in 2023.
Arla Foods, Inc., BioGaia AB, and Chr. Hansen Holding A/S are key market players.
The market is forecast to register a CAGR of 8.0% through 2033.
From 2018 to 2022, the market registered a CAGR of 2.9%.
Increasing preference for preventive healthcare services, is encouraging the market growth.
1. Executive Summary 2. Market Overview 3. Market Background 4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033 5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product Type 5.1. Drinkable 5.2. Spoonable 6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Source 6.1. Animal-based 6.2. Plant-based 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Nature 7.1. Organic 7.2. Conventional 8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Flavour 8.1. Unflavoured 8.2. Flavoured 9. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Sales Channel 9.1. Hypermarkets/Supermarkets 9.2. Convenience Stores 9.3. Specialty Stores 9.4. Online Retailers 10. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region 10.1. North America 10.2. Latin America 10.3. Europe 10.4. Asia Pacific 10.5. MEA 11. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 12. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 13. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 14. Asia Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 15. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 16. Key Countries Market Analysis 17. Market Structure Analysis 18. Competition Analysis 18.1. Danone S.A. 18.2. General Mills, Inc. 18.3. Nestlé S.A. 18.4. Fonterra Co-operative Group Limited 18.5. Groupe Lactalis S.A. 18.6. Chobani LLC 18.7. AGE International S.A. 18.8. Good Karma Foods, Inc. 18.9. The Coconut Collaborative 18.10. Mother Dairy Fruit & Vegetable Pvt Ltd. 18.11. Lancashire Farm Dairies 18.12. Meiji Holdings Company, Ltd. 18.13. Ehrmann AG 18.14. Yofix Probiotics Ltd. 18.15. GT's Living Foods LLC 19. Assumptions & Acronyms Used 20. Research Methodology
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Probiotic Yogurt Market
