Probiotic Supplement Market

Probiotic Supplement Market Outlook from 2024 to 2034

The global probiotic supplement sales are expected to reach USD 7,524.6 million in 2024. It is projected to exhibit steady growth during the forecast period, with global demand for probiotic supplements rising at 11.2% CAGR. The market is projected to reach USD 23,874.5 million by 2034.

Attributes	Key Insights
Estimated Global Probiotic Market Size (2024E)	USD 7,524.6 million
Projected Probiotic Supplement Market Value (2034F)	USD 23,874.5 million
Value-based CAGR (2024 to 2034)	11.2%

Key Probiotic Supplement Market Highlights

• The global probiotic supplement market is growing due to increasing consumer awareness of their health benefits, including improved gut health and immune system.
• Strains such as Lactobacillus, bifidobacterium, and Saccharomyces holds more than half of the market Share
• Probiotic supplement for women catering to health concerns such as Vaginal Health support and Digestive System will show high growth rates
• The fitness community is increasingly recognizing the benefits of probiotic supplements, which are seen as potential immune-boosting fueling the market growth.
• Manufacturing companies are expanding their operations through acquisitions due to growing population and increasing demand for probiotic supplements.
• Growth of the probiotic market is attributed to its use in dental health and weight management, as well as the development of prebiotics and postbiotics.
• Probiotics' popularity is expected to rise due to cognitive growth benefits, ethical sourcing, and focus on feminine health improvement, particularly among women.

2019 to 2023 Global Probiotic Supplement Market Growth Outlook Vs. 2024 to 2034

The global probiotic supplement market grew at a significant CAGR from 2019 to 2023.

• Advancements in probiotic strain identification, fermentation methods, and encapsulating technologies have improved probiotic supplements' stability, viability, and effectiveness.
• Protective coatings, delayed-release capsules, and novel administration methods have enhanced probiotic bacteria's survival in the digestive tract.
• Probiotics' health benefits were widely known due to consumer education campaigns by industry associations, manufacturers, and medical professionals. These helped in boosting customer demand and brand loyalty, leading to market expansion.
• The probiotic supplement market experienced significant growth in USA, Germany, India and Canada
• Prebiotics, which are promoting gut bacteria growth, are beneficial together with probiotics. The popularity of synbiotics, a combination of probiotics and prebiotics, has led to the development of synbiotic pills and functional foods.

Key Probiotic Supplement Market Trends

• Manufacturers are exploring innovative delivery methods such as delayed-release capsules and encapsulating technologies. They are launching creative powder, gummy, and beverage formulations to enhance convenience and effectiveness of probiotic supplements.
• As gut microbiota diversity increases, companies focus on customized, targeted probiotic formulations for specific life stages, health issues, or demographics.
• Probiotics' potential benefits extend beyond digestive health, affecting mental clarity, skin health, and athletic performance, leading to probiotic supplement sales.
• Consumers increasingly seek probiotic products with scientific studies, strict quality control, and effective dosages as transparency and quality concerns increase.
• As probiotic supplements gain popularity, regulatory bodies scrutinize product safety, labeling, and claims. These are putting manufacturers under increasing pressure to ensure compliance with science-based data.
• Synbiotics, a combination of probiotics and prebiotics, are gaining popularity in probiotic supplements, potentially promoting gut health benefits.
• Consumers are increasingly seeking environmentally friendly probiotic choices due to growing recognition of the environmental impact of probiotic production and packaging.

Restraining Factors in the Probiotic Supplement Market

• Probiotic supplement regulations are set to hinder manufacturers from effectively promoting their products. This is due to restrictions on health claims, which are projected to limit marketing campaigns and consumer education programs.
• Probiotic supplements, often perceived as luxury goods, are expected to face market restrictions due to price sensitivity among customers, particularly price-conscious groups, or during recessions.
• Maintaining the viability and stability of probiotic strains during the production, storage, and distribution stages is challenging. These are potentially leading to wasted products and dissatisfied customers.

Country-wise Insights

The table below shows the estimated growth rates of several countries in the market. Brazil, China, and India are set to record high CAGRs of 9.1%, 9.0%, and 12.6%, respectively, through 2034.

Countries	Value-based CAGR (2024 to 2034)
United States	8.1%
Brazil	9.1%
United Kingdom	8.5%
China	9.0%
India	12.6%

Growing Awareness of Gut Health to Surge Sales in the United States

By 2034, the United States is expected to surge at 8.1% CAGR. Consumers look for superior quality, safety, and efficacy in probiotic supplements. They are prompting companies to prioritize quality control and provide transparent information about their components and processes.

Consumers in the United States are becoming more aware of the importance of gut health and the role of probiotics in maintaining it, leading to a surging demand for probiotic supplements. Supplement’s with Flavors such as Berries, Peach and Mango are set to show higher sales over next few years

Rise of E-commerce in China Upscaling the Market

Probiotic supplement demand in China is anticipated to rise at a steady CAGR of 9.0% during the forecast period. The probiotic market is expanding due to increased accessibility through several retail channels, allowing customers to purchase products based on convenience and personal preferences.

The validation of probiotic ingredients-based supplements in China is enhancing research & development initiatives, improving medical understanding, and driving industry expansion.

Consumer Awareness Boosts Probiotic Supplement Demand in India

The probiotic supplement market is projected to increase in India at a CAGR of 12.6% through 2034. Functional meals and beverages, such as yogurt, kefir, and probiotic injections, are gaining popularity among health-conscious customers due to their potential health benefits.

These items are fortified with probiotics, making them an easy way to incorporate probiotics into their diets. Manufacturers in India are incorporating probiotics into their products, creating innovative food and drink formulations. They are also offering specialized goods for specific demographics or medical needs.

Category-wise Insights

The section below shows the saccharomyces segment dominating by bacteria type. The segment is expected to surge at a CAGR of 12.2% through 2034. Based on form, the capsule segment is anticipated to generate a dominant share through 2024. It is set to rise at a CAGR of 9.2% from 2024 to 2034.

Segment	Value-based CAGR (2024 to 2034)
Women (Customer Orientation w.r.t. Functionality)	8.1%
Saccharomyces (Bacteria Type)	12.2%
Health & Wellness Stores (Sales Channel)	8.3%
1 Billion to 5 Billion (CFU Count)	7.2%
Capsules (Form)	9.2%

Capsule Segment to Top the Form Category through 2034

• Capsules are a convenient and easy-to-swallow food option, particularly recommended for customers who prefer a different texture or flavor from other delivery forms like liquids or powders.
• Capsules are portable, easy to carry, and safe to consume, unlike liquid or powdered formulations, making them ideal for handbags, backpacks, or travel bags.
• Capsules encapsulate probiotic bacteria, protecting them from environmental factors, extending their shelf life, and preserving their potency until consumption.
• Capsule-form probiotic supplements are easily accessible in several retail channels like pharmacies, health food stores, supermarkets, and online retailers, catering to consumers' preferences and convenience.

Adoption of Probiotic Supplements among Women to Surge by 2034

• Women often face reproductive health and hormonal imbalance concerns. Probiotic supplements are set to address these by supporting vaginal health, balancing hormones, alleviating menstrual symptoms, and promoting immune function.
• Women seeking relief from digestive issues like bloating, constipation, and IBS increasingly use probiotic supplements to promote regularity and maintain a healthy gut microbiome.
• Probiotic supplements are popular among pregnant and breastfeeding women for their health benefits, including alleviating pregnancy-related issues such as constipation and improving infants' digestive health.
• Women consume probiotic supplements for skin health benefits, potentially reducing acne and eczema incidences by promoting a healthy skin microbiome and containing skin-supportive strains.

Competitive Landscape

Probiotic supplement manufacturers are actively working toward expanding the market and innovating their products. Leading players are taking key steps to meeting needs of quality and convenience while maintaining a competitive price. Key companies are directed toward mergers & acquisitions, partnerships, and collaborations to expand their market reach.

Key Industry Developments

• In 2023, Jarrow Formulas introduced Fem-Dophilus Advanced. This product is designed to provide complete support for vaginal, urinary tract, digestive, and immune system health benefits.
• In 2023, True Grace launched its new product line, True Littles. It targets the babies probiotic market. The product is formulated for kids & babies and has considerations based on their taste preferences and digestive health needs.
• In 2022, Kemin Industries introduced a probiotic solution called ENTEROSURE. It is a ground-breaking effort designed to help reduce the risk of diseases that spread in the intestines of poultry and livestock.

Key Companies Profiled

• Culturelle (i-Health, Inc.)
• Align
• Billion Cheers (Fermentis Life Sciences Pvt Ltd)
• Digestive Advantage
• Garden of Life (Nestle SA)
• Spring Valley
• Now Foods
• Nature Made
• HUM Nutrition Inc.
• OLLY
• Ora Organics
• Natrol

Key Coverage in the Probiotic Supplement Industry Report

• Microbiome Supplement Market Scope
• Probiotic Capsules Market Trends & Size
• Drivers for Probiotic Pills Market Growth
• Study on Probiotic Tablets Market
• Pricing Analysis of the Digestive Probiotics Market
• Detailed Information on Trends in Digestive Health Supplements, Impact of Probiotics on Gut Health, and Probiotic Ingredients Market Forecast
• Opportunities for Prebiotic and Probiotic Supplement Market in India
• Growth Potential of the United States Probiotic Ingredients Industry

Table of Content

• 1. Executive Summary
• 2. Market Overview
• 3. Market Dynamics
• 4. Global Market - Pricing Analysis
• 5. Value Chain Analysis
• 6. Global Market Size in Value (USD billion) and Volume (MT) Analysis 2019 to 2023 and Forecast, 2024 to 2034
• 7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Customer Orientation w.r.t. Functionality
  • 7.1. Baby / Infant
    • 7.1.1. Digestive Health
    • 7.1.2. Metabolic Health
    • 7.1.3. Immune Support
    • 7.1.4. Others
  • 7.2. Women
    • 7.2.1. Digestive Health
    • 7.2.2. Gut Brain Axis
    • 7.2.3. Metabolic Health
    • 7.2.4. Others
  • 7.3. Men
    • 7.3.1. Digestive Health
    • 7.3.2. Gut Brain Axis
    • 7.3.3. Metabolic Health
    • 7.3.4. Others
  • 7.4. Unisex
    • 7.4.1. Digestive Health
    • 7.4.2. Gut Brain Axis
    • 7.4.3. Metabolic Health
    • 7.4.4. Others
• 8. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Bacteria Type
  • 8.1. Lactobacillus
  • 8.2. Streptococcus
  • 8.3. Bifidobacterium
  • 8.4. Bacillus Coagulants
  • 8.5. Saccharomyces
  • 8.6. Lactococcus Lactis
• 9. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Form
  • 9.1. Tablets / Pills
  • 9.2. Capsules
  • 9.3. Liquid
  • 9.4. Powder
  • 9.5. Gummies / Chewable
  • 9.6. Lozenges
  • 9.7. Others (Gels, Soft Gels)
• 10. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by CFU Count
  • 10.1. Less than 1 Billion
  • 10.2. 1 Billion to 5 Billion
  • 10.3. 5 Billion to 10 Billion
  • 10.4. 10 Billion to 20 Billion
  • 10.5. 20 Billion to 30 Billion
  • 10.6. 30 Billion to 50 Billion
  • 10.7. More than 50 Billion
• 11. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Sales Channel
  • 11.1. Hypermarkets / Supermarkets
  • 11.2. Specialty Stores
  • 11.3. E-commerce
  • 11.4. Drug Stores & Pharmacies
  • 11.5. Health & Wellness Stores
  • 11.6. Convenience Stores
  • 11.7. Departmental Stores
  • 11.8. Others
• 12. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Region
  • 12.1. North America
  • 12.2. Latin America
  • 12.3. Europe
  • 12.4. East Asia
  • 12.5. South Asia
  • 12.6. Oceania
  • 12.7. Middle East & Africa
• 13. North America Market Analysis 2019 to 2023 and Forecast 2024 to 2034
• 14. Latin America Market Analysis 2019 to 2023 and Forecast 2024 to 2034
• 15. Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034
• 16. East Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034
• 17. South Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034
• 18. Oceania Market Analysis 2019 to 2023 and Forecast 2024 to 2034
• 19. Middle East and Africa Market Analysis 2019 to 2023 and Forecast 2024 to 2034
• 20. Country-level Market Analysis, 2024
• 21. Market Structure Analysis
• 22. Competition Analysis
  • 22.1. Culturelle (i-Health, Inc.)
  • 22.2. Align
  • 22.3. Billion Cheers (Fermentis Life Sciences Pvt Ltd)
  • 22.4. Digestive Advantage
  • 22.5. Garden of Life (Nestle SA)
  • 22.6. Spring Valley
  • 22.7. Now Foods
  • 22.8. Nature Made
  • 22.9. HUM Nutrition Inc.
  • 22.10. OLLY
  • 22.11. Ora Organics
  • 22.12. Natrol
  • 22.13. Others (on additional request)
• 23. Assumptions and Acronyms
• 24. Research Methodology