The global probiotic strains market valuation is USD 5,781.2 million in 2023 and is expected to reach USD 11,983.5 million by 2033. The global market is likely to grow at a CAGR of 8% during the forecast period.
| Attributes | Details |
|---|---|
| Probiotic Strains Market Size, 2023 | USD 5,781.2 million |
| Probiotic Strains Market Size, 2033 | USD 11,983.5 million |
| Value-based CAGR from 2023 to 2033 | 7.6% |
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Growing Health Awareness: The growing concern for health and well-being is the demand for probiotic strains. Health-conscious consumers take serious note of their lifestyles and consume probiotic strains.
Focus on Natural Health: Increasing consumer demand for healthy immune systems is stimulating the adoption of natural products. Consumers are attracted to probiotic products due to their improved digestion and organic ingredients.
Demand for Functional Foods: Consumers maintain their health by adding functional foods to their daily routine. The rising demand for nutrition that offers health benefits is driving sales of probiotic strains.
Regulatory Environment: The food & beverages sector follows strict regulations to reduce toxicity and improve the safety of products. These regulations vary from country to country.
Manufacturers consider several factors while offering standardized products to their customers. A few of the factors that significantly meet consumers' demand are as follows:
Product Formulation: Innovation is the key to success! Manufacturers develop various product formulations that meet consumers' requirements. Manufacturers offer probiotic strains in various forms of supplements, such as capsules, powders, and tablets, to boost consumers' wellness.
Stability and Viability: Manufacturers are ensuring the safety of products by increasing their shelf life. They are investing in processing technologies to safeguard probiotic products from moisture, dust, and heat.
Quality Control and Assurance: Focus on high-quality products with better control processes is crucial to boost sales. Manufacturers conduct quality tests and enhance manufacturing practices to produce improved probiotic strains to seek consumers' attention.
Global Expansion: Manufacturers export their essential products to expand the global market revenue. These manufacturers supply their products to different regions to highlight their brand value and boost sales.
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Scientific Uncertainty: The rising uncertainty and health claims toward various probiotic products in the market may cause a decline in sales. Consumers focus on scientific evidence for the products they consume.
Strain-specific Effects: Some probiotic strains negatively affect consumers' health, restricting market growth.
Competition: The global market is highly competitive due to ongoing innovations, product differentiation, and price pressure.
Product Labeling Restrictions: The rising health claims due to the lack of regulations on the safety of products are restraining the market growth.
The global market grew at a steady historical growth, with a valuation of USD 5,369.5 million in 2022. The diversified applications of probiotics for animal nutrition, skin care, food & beverages, etc., have increased demand for probiotic strains.
| Historical Market Valuation, 2022 | USD 5,369.5 million |
|---|
Increasing eCommerce and digital marketing activities are boosting product sales. Emerging trends of personalized nutrition that promote health needs are accelerating the demand for probiotic strains.
In recent times, manufacturers have focused on sustainable products to reduce carbon footprints in packaging and sourcing. The rising awareness about the consumption of probiotics is driving the market’s growth.
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| Countries | Market Share, 2023 |
|---|---|
| United States | 29.5% |
| Germany | 7.4% |
| Japan | 5.4% |
| Australia | 3.2% |
| China | 13.2% |
The United States is estimated to dominate the global market by securing a share of 29.5%. The rising demand for health and wellness is increasing the adoption of dietary supplements in the United States. Consumers are improving their health by adopting natural functional foods, which are significantly bolstering the United States probiotic strains market.
The rising digestive problems, including irritable bowel syndrome, are increasing the demand for probiotic strains to improve digestive disorders. The food & beverages sector is adding prebiotic strains into the meals for health-conscious consumers to maintain their healthy deeds. The rapidly surging distribution channels in the United States are fueling the market’s growth.
Germany accounts for a share of 7.3% of the global market. The growing awareness of healthy diets and better digestive health among Germans is accelerating the demand for probiotic strains. Pharmaceutical companies in Germany are playing a vital role in providing probiotic supplements in huge quantities, gaining consumers' trust.
Key players are offering better quality products while ensuring safety to meet end-users’ requirements. Consumers require high nutrients, proteins, and mineral products during their fitness schedules, which drives probiotic product sales.
Japan is anticipated to capture a share of 5.4% of the global market during the forecast period. The growing popularity of traditional Japanese cuisines such as natto, miso, and fermented vegetables drives the market share. The rapidly growing aging population is surging the demand for probiotic strains to enhance immune function.
The acceptance of evidence-based products to build high trust in key companies is increasing the adoption of probiotic strains. These companies in Japan offer a variety of probiotic products in food and beverages to capture consumers' desires.
Australia holds a share of 3.2% of the global market. The increasing fitness coaching, outdoor games, and physical activities are increasing the demand for probiotic products to boost health. The rising organic product trends to reduce toxicity and promote health benefits are capturing consumers' desires.
Manufacturers offer a wide range of products in various retail landscapes to contribute to the growth of the Australian market. The rapidly growing population prefers different probiotic products that suit their taste and needs, bolstering the Australian market.
The market in China holds a share of 13.2%. The rising trend of focus on well-being is propelling China's probiotic strains market. The increasing eCommerce sector is bringing new market opportunities to boost market growth. Several consumers are visiting virtual shops to select probiotic strains according to their choices and needs.
Increasing consumer demand for infant probiotics to improve their immunity is boosting the production of probiotic strains in China. Key players are focusing on sustainable packaging to promote their brands, which is also driving the Chinese market.
| Top Type | Bacterial |
|---|---|
| Market Share, 2023 | 62.5% |
Based on product type, the bacterial segment dominates the global market by capturing a share of 62.5%. The rising consumer preferences for better gut health are surging the demand for bacterial probiotic strains. The rapidly growing trend of functional foods, dairy products, etc., is increasing consumers' adoption of bacterial strains to enhance gut health.
Consumers adopt bacterial strains to strengthen their digestive systems and avoid problems like diarrhea and constipation. Clinical evidence and research studies prove that bacterial strains improve gut health and can be consumed by lactose-intolerant people, fueling the market revenue.
| Top End-use Application | Dietary Supplements |
|---|---|
| Market Share, 2023 | 19.5% |
Based on the end-use application, dietary supplements account for a share of 19.5% of the global market. Consumers are increasingly adopting nutritional supplements in their daily routines to improve their health. Long-shelf lives with rich nutrients and fiber content, make dietary supplements popular among several people.
Healthcare experts and nutritionists recommend probiotic supplements for better health outcomes. These dietary supplements are widely available in retail stores, pharmaceuticals, and specialty stores, boosting sales. Manufacturers are adding new formulations in probiotic dietary strains to offer unique products to their consumers.
The presence of several prominent players fragment the global probiotic strains market. These players are making efforts to launch unique and improved products with strict regulations by investing in research and development activities. They prioritize their customers' desires and offer standardized products that satisfy their needs.
Key players continuously add value to the global market with unique ideas and skills. They are adopting various marketing tactics to bring the market upwards and collect huge revenue. These marketing methodologies are mergers, acquisitions, collaborations, agreements, and product launches.
Recent Developments in the Global Probiotic Strains Market
The probiotic strains market valuation is USD 5,781.2 million in 2023.
The United States is the leading market for probiotic strains.
The probiotic strains market is likely to capture a CAGR of 7.6% through 2033.
The growing focus on high-quality organic prebiotic strains is the current trend.
Danone and Kerry Plc are the key players in the probiotic strains market.
1. Executive Summary 2. Market Overview 3. Market Background 4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033 5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Type 5.1. Lactobacillus acidophilus 5.2. Lactobacillus rhamnoses GG 5.3. Bifidobacterium bifidum 5.4. Other 6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Form 6.1. Dry 6.2. Liquid 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By End Use 7.1. Food and Beverages 7.2. Yogurt Drink and Fermented Milk 7.3. Fruit Juice 7.4. Bakery 7.5. Meat Products 7.6. Pharmaceuticals 7.7. Functional Food 7.8. Animal Feed 7.9. Dietary Supplement 8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region 8.1. North America 8.2. Latin America 8.3. Western Europe 8.4. Eastern Europe 8.5. South Asia and Pacific 8.6. East Asia 8.7. Middle East and Africa 9. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 10. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 11. Western Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 12. Eastern Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 13. South Asia and Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 14. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 15. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 16. Key Countries Market Analysis 17. Market Structure Analysis 18. Competition Analysis 18.1. Hansen Holding A/S 18.2. Probi 18.3. Aumgene Bioscience 18.4. Virchow Biotech Private Limited 18.5. Merck KGaA 18.6. I. du Pont de Nemours and Company 18.7. Koninklijke DSM N.V. 18.8. Ganeden 18.9. Lesaffre 18.10. Essum AB 18.11. Valio Dairy 18.12. BioGaia 18.13. Morinaga Milk Industry Co., Ltd. 18.14. Snow Board Milk Products Co., Ltd. 18.15. Danone 19. Assumptions & Acronyms Used 20. Research Methodology
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Probiotic Strains Market
