The global probiotic infant formula market size is projected to increase from USD 526.2 million in 2024 to USD 1,281.2 million by 2034. By 2034, global probiotic infant formula sales are set to soar at 5.2% CAGR.
| Attributes | Key Insights |
|---|---|
| Probiotic Infant Formula Market Size (2024E) | USD 526.2 million |
| Market Value (2034F) | USD 1,281.2 million |
| Value-based CAGR (2024 to 2034) | 5.2% |
With the accelerating problems of gut health and digestive disorders among infants, consumption of probiotic infant formulas is rising rapidly. Rising population of working women is set to create new opportunities for leading companies in the market.
High living costs are compelling working women to support their families financially. Hence, they are relying on infant formula to provide a complete nutrition profile for their growing babies.
The infant formula market is further propelled by increasing awareness among today’s consumers about the growing need for extra nutrition. They are also gradually accepting new formulas other than breast milk. Parents are increasingly choosing formulas with fewer artificial ingredients and organic origins, fueling demand for probiotic infant formula in the market.
Top companies are focusing on meeting the parents' needs for convenience, ease of consumption, and taste acceptability by babies for high sales. Government initiatives and improved access to pediatric care have increased parents' awareness of infant nutritional needs and alternatives to breast milk & safe infant food items.
Marketing tactics such as performance marketing through social media bloggers and influencers have elevated awareness about probiotics-infused infant formulas and have helped widen the customer base. According to Future Market Insights (FMI), considering the upward trajectory of digestive disorders and the need for easy & convenient nutrition-dense infant food, the global market is poised for strong growth by 2034.
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The global market displayed steady sales growth from 2019 to 2023. Consumer interest in probiotics has surged due to scientific research on their efficacy and safety in infant health. Some infant formula companies are focusing on research activities to discover the effects of probiotic supplementation on allergy prevention, immune function, and digestive health in an infant.
The industry has grown significantly due to increased consumer awareness of gut health and the desire for natural, organic products. Key companies have introduced probiotic-infused formulas targeting specific health benefits using strains such as Bifidobacterium, Lactobacillus. Innovations in formulation and manufacturing technologies, such as microencapsulation, have improved the viability and stability of probiotic strains in infant formula.
By 2034, global probiotic infant formula sales are set to soar at 5.2% CAGR. This is attributed to growing awareness of the product’s health benefits and high disposable income of millennials to spend on indulgent commodities. Manufacturers’ vast investment results in diverse product formats and flavors, boosting sales in the market.
Growing population and birth rates contribute to its extensive consumer base worldwide. The market is further projected to inflate through retail channels such as hypermarkets and online e-commerce platforms, with brands strategically positioning themselves through competitive pricing.
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The table below shows the predicted growth rates of the leading countries. The United States, India, and Australia are anticipated to record high CAGRs of 4.5%, 6.2%, and 7.1%, respectively, through 2034.
| Countries | CAGR (2024 to 2034) |
|---|---|
| United States | 4.5% |
| Germany | 3.4% |
| India | 6.2% |
| Australia | 7.1% |
The table below lists the countries with high demand for infant formula according to the analysis of the global industry.
| Countries | Value (2034) |
|---|---|
| United States | USD 260.1 million |
| Germany | USD 146.1 million |
| India | USD 79.4 million |
| Australia | USD 39.7 million |
The United States probiotic infant formula market is experiencing rapid growth due to numerous manufacturers' innovation and development efforts. Leading companies focus on developing high-quality, nutrition-profile products due to market competition and consumer demand for easy, convenient items.
High purchasing power fuels market growth, as consumers spend on indulgent products that save time and promote health. The United States is projected to surge at a CAGR of 4.5% by 2034.
Sales of Australia is set to reach USD 39.7 million, propelling at a CAGR of 7.1% by 2034. The market value is being significantly boosted by rising clean-label, natural, and organic formulations, and consumer awareness of the harmful effects of chemicals in food.
Customers are actively seeking transparency in their purchasing decisions, particularly regarding the source, provenance, and manufacturing process used. Companies that provide detailed product ingredient lists will likely gain more customer trust, fueling the market.
India's sales is increasing rapidly, owing to the country's growing population and birth rates. Increasing number of newborns in India fuels the infant formula market, particularly the probiotic variant, as parents increasingly invest in premium products for their infants' health.
India's market is propelling due to rising demand and regulatory bodies' safety and efficacy standards. India is set to reach USD 79.4 million by 2034.
Parents in Germany are increasingly aware of the importance of probiotics in infant gut health, leading to a surging demand for probiotic formula to support their babies' digestive and immune systems. Consumers increasingly favor natural and organic infant formulas, seeking products free from artificial additives and organic ingredients.
Probiotic formulas are sold in Germany through various retail channels, including supermarkets, pharmacies, online retailers, and specialty stores, with companies surging their reach. Germany is set to reach USD 146.1 million by 2034.
Manufacturers in Japan are investing in research and development to improve probiotic infant formulas through progressions in strains, microencapsulation techniques, and delivery systems to ensure probiotic viability. Japan's probiotic infant formula market is highly competitive, with established and new entrants vying for market share, characterized by product quality, brand reputation, marketing strategies, and distribution channels.
Leading companies and non-government organizations promote probiotic infant formulas through advertising campaigns, educational materials for healthcare professionals, and social media outreach to engage parents. By 2034, Japan is projected to grow at a significant CAGR.
The table section offers detailed insights into key global probiotic infant formula industry segments. The information will help companies maximize profits by investing in popular ingredients and using preferred sales channels.
| Segment | Market Value (2034) |
|---|---|
| Infant (Age) | USD 512.4 million |
| Bifidobacteria (Ingredient) | USD 358.7 million |
| Online Retail (Sales Channel) | USD 230.6 million |
Based on age, the infant segment is projected to reach USD 512.4 million in 2034. While breastfeeding is recommended, several women find it difficult due to low milk supply, work engagements, or health concerns.
Probiotic infant formula offers a reliable alternative, ensuring complete nutrition for the newborn. It also provides flexibility, allowing both parents to share their responsibilities. Moreover, pediatricians are embracing probiotics for infants born through C-section delivery or those exposed to antibiotics during labor.
Based on the sales channel, the online retail segment is set to reach USD 230.6 million by 2034. Online platforms provide convenience and accessibility for busy parents to shop at their convenience.
Parents can choose the best infant formulas from various brands, supported by detailed product descriptions and customer testimonials for informed decision-making. E-commerce channels often run discounts, promotions, or deals to attract customers as price-conscious parents appreciate cost savings.
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Leading companies are investing more in research and development for taste enhancement, improvised texture, and improved health benefits to generate high sales. Enfamil, Envivo, Nestlé Health Science, Nestlé Good Start, Bellamy's Organic, HiPP, Custom Probiotics Inc., and SFI Health are the key companies in the market.
Due to growing consumer demand for probiotic infant formulas, leading manufacturers are strategizing to provide their products at competitive pricing to gain an edge over competitors. They are engaging in collaborations and partnerships to better position themselves in the market to inflate their geographical presence and visibility.
For instance
The market is set to reach USD 526.2 million in 2024.
Demand for probiotic infant formula is slated to rise at a 5.2% CAGR by 2034.
The market is set to reach USD 1,281.2 million in 2034.
Enfamil, Envivo, and Nestlé Health Science are the key players.
Bifidobacteria segment is estimated to hold a significant market share in 2024.
1. Executive Summary 1.1. Global Market Outlook 1.2. Segmental Share Analysis 1.3. Dynamics Snapshot 1.4. Wheel of Fortune 1.5. Analysis and Recommendations 2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition 3. Market Dynamics 3.1. Drivers 3.1.1. Supply Side Drivers 3.1.2. Demand Side drivers 3.1.3. Economic Side Drivers 3.2. Restraints 3.3. Opportunity 3.4. Market trends By Region 3.5. Forecast Factors - Relevance & Impact 3.6. Regulations and Policies 4. Global Market - Pricing Analysis 4.1. Price Point Assessment by Region 4.1.1. Manufacturer Level Pricing 4.1.2. Distributor Level Pricing 4.2. Price Point Assessment By Age 4.3. Price Forecast till 2034 5. Value Chain Analysis 5.1. Operating margins at each node of supply chain 5.2. List of Active Market Participants 6. Global Market Size in Value (US$ million) and Volume (MT) Analysis 2019 to 2023 and Forecast, 2024 to 2034 6.1. Historical Market Size in Value (US$ million) and Volume (MT) Analysis, 2019 to 2023 6.2. Current and Future Market Size in Value (US$ million) and Volume (MT) Analysis, 2024 to 2034 6.2.1. Y-o-Y Growth Trend Analysis 6.2.2. Absolute $ Opportunity Analysis 7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Age 7.1. Introduction / Key Findings 7.2. Historical Market Size in Value (US$ million) and Volume (MT) Analysis By Age, 2019 to 2023 7.3. Current and Future Market Size in Value (US$ million) and Volume (MT) Analysis and Forecast By Age, 2024 to 2034 7.3.1. Premature 7.3.2. Infant 7.3.3. Toddler 7.4. Market Attractiveness Analysis By Age 8. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Ingredient 8.1. Introduction / Key Findings 8.2. Historical Market Size in Value (US$ million) and Volume (MT) Analysis By Ingredient, 2019 to 2023 8.3. Current and Future Market Size in Value (US$ million) and Volume (MT) Analysis and Forecast By Ingredient, 2024 to 2034 8.3.1. Lactobacilli 8.3.2. Bifidobacteria 8.3.3. Others 8.4. Market Attractiveness Analysis by Ingredient 9. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Sales Channel 9.1. Introduction / Key Findings 9.2. Historical Market Size in Value (US$ million) and Volume (MT) Analysis by Sales Channel, 2019 to 2023 9.3. Current and Future Market Size in Value (US$ million) and Volume (MT) Analysis and Forecast By Sales Channel, 2024 to 2034 9.3.1. Online 9.3.1.1. Company Website 9.3.1.2. E-commerce Websites 9.3.2. Offline 9.3.2.1. Hypermarkets/Supermarkets 9.3.2.2. Convenience Stores 9.3.2.3. Specialty Stores 9.3.2.4. Departmental Stores 9.3.2.5. Drugstores 9.4. Market Attractiveness Analysis By Sales Channel 10. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Region 10.1. Introduction 10.2. Historical Market Size in Value (US$ million) and Volume (MT) Analysis By Region, 2019 to 2023 10.3. Current Market Size in Value (US$ million) and Volume (MT) Analysis and Forecast By Region, 2024 to 2034 10.3.1. North America 10.3.2. Latin America 10.3.3. Europe 10.3.4. East Asia 10.3.5. South Asia 10.3.6. Oceania 10.3.7. Middle East and Africa 10.4. Market Attractiveness Analysis By Region 11. North America Market Analysis 2019 to 2023 and Forecast 2024 to 2034 11.1. Introduction 11.2. Historical Market Size (US$ million) and Volume(MT) Trend Analysis By Market Taxonomy, 2019 to 2023 11.3. Market Size (US$ million) and Volume(MT) Forecast By Market Taxonomy, 2024 to 2034 11.3.1. By Country 11.3.1.1. United States 11.3.1.2. Canada 11.3.2. By Age 11.3.3. By Ingredient 11.3.4. By Sales Channel 11.4. Market Attractiveness Analysis 11.4.1. By Country 11.4.2. By Age 11.4.3. By Ingredient 11.4.4. By Sales Channel 11.5. Key takeaways 12. Latin America Market Analysis 2019 to 2023 and Forecast 2024 to 2034 12.1. Introduction 12.2. Historical Market Size (US$ million) and Volume(MT) Trend Analysis By Market Taxonomy, 2019 to 2023 12.3. Market Size (US$ million) and Volume(MT) Forecast By Market Taxonomy, 2024 to 2034 12.3.1. By Country 12.3.1.1. Brazil 12.3.1.2. Mexico 12.3.1.3. Argentina 12.3.1.4. Rest of Latin America 12.3.2. By Age 12.3.3. By Ingredient 12.3.4. By Sales Channel 12.4. Market Attractiveness Analysis 12.4.1. By Country 12.4.2. By Age 12.4.3. By Ingredient 12.4.4. By Sales Channel 12.5. Key takeaways 13. Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034 13.1. Introduction 13.2. Historical Market Size (US$ million) and Volume(MT) Trend Analysis By Market Taxonomy, 2019 to 2023 13.3. Market Size (US$ million) and Volume(MT) Forecast By Market Taxonomy, 2024 to 2034 13.3.1. By Country 13.3.1.1. Germany 13.3.1.2. United Kingdom 13.3.1.3. France 13.3.1.4. Italy 13.3.1.5. Spain 13.3.1.6. BENELUX 13.3.1.7. Nordic 13.3.1.8. Russia 13.3.1.9. Poland 13.3.1.10. Rest of Europe 13.3.2. By Age 13.3.3. By Ingredient 13.3.4. By Sales Channel 13.4. Market Attractiveness Analysis 13.4.1. By Country 13.4.2. By Age 13.4.3. By Ingredient 13.4.4. By Sales Channel 13.5. Key takeaways 14. East Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034 14.1. Introduction 14.2. Historical Market Size (US$ million) and Volume(MT) Trend Analysis By Market Taxonomy, 2019 to 2023 14.3. Market Size (US$ million) and Volume(MT) Forecast By Market Taxonomy, 2024 to 2034 14.3.1. By Country 14.3.1.1. China 14.3.1.2. Japan 14.3.1.3. South Korea 14.3.2. By Age 14.3.3. By Ingredient 14.3.4. By Sales Channel 14.4. Market Attractiveness Analysis 14.4.1. By Country 14.4.2. By Age 14.4.3. By Ingredient 14.4.4. By Sales Channel 14.5. Key takeaways 15. South Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034 15.1. Introduction 15.2. Historical Market Size (US$ million) and Volume(MT) Trend Analysis By Market Taxonomy, 2019 to 2023 15.3. Market Size (US$ million) and Volume(MT) Forecast By Market Taxonomy, 2024 to 2034 15.3.1. By Country 15.3.1.1. India 15.3.1.2. Thailand 15.3.1.3. Malaysia 15.3.1.4. Indonesia 15.3.1.5. Vietnam 15.3.1.6. Philippines 15.3.1.7. Singapore 15.3.1.8. Rest of South Asia 15.3.2. By Age 15.3.3. By Ingredient 15.3.4. By Sales Channel 15.4. Market Attractiveness Analysis 15.4.1. By Country 15.4.2. By Age 15.4.3. By Ingredient 15.4.4. By Sales Channel 15.5. Key takeaways 16. Oceania Market Analysis 2019 to 2023 and Forecast 2024 to 2034 16.1. Introduction 16.2. Historical Market Size (US$ million) and Volume(MT) Trend Analysis By Market Taxonomy, 2019 to 2023 16.3. Market Size (US$ million) and Volume(MT) Forecast By Market Taxonomy, 2024 to 2034 16.3.1. By Country 16.3.1.1. Australia 16.3.1.2. New Zealand 16.3.2. By Age 16.3.3. By Ingredient 16.3.4. By Sales Channel 16.4. Market Attractiveness Analysis 16.4.1. By Country 16.4.2. By Age 16.4.3. By Ingredient 16.4.4. By Sales Channel 16.5. Key takeaways 17. Middle East and Africa Market Analysis 2019 to 2023 and Forecast 2024 to 2034 17.1. Introduction 17.2. Historical Market Size (US$ million) and Volume(MT) Trend Analysis By Market Taxonomy, 2019 to 2023 17.3. Market Size (US$ million) and Volume(MT) Forecast By Market Taxonomy, 2024 to 2034 17.3.1. By Country 17.3.1.1. GCC Countries 17.3.1.2. Turkiye 17.3.1.3. Egypt 17.3.1.4. South Africa 17.3.1.5. Rest of Middle East and Africa 17.3.2. By Age 17.3.3. By Ingredient 17.3.4. By Sales Channel 17.4. Market Attractiveness Analysis 17.4.1. By Country 17.4.2. By Age 17.4.3. By Ingredient 17.4.4. By Sales Channel 17.5. Key takeaways 18. Country-level Market Analysis, 2024 18.1. United States Market Analysis 18.1.1. By Age 18.1.2. By Ingredient 18.1.3. By Sales Channel 18.2. Canada Market Analysis 18.2.1. By Age 18.2.2. By Ingredient 18.2.3. By Sales Channel 18.3. Brazil Market Analysis 18.3.1. By Age 18.3.2. By Ingredient 18.3.3. By Sales Channel 18.4. Mexico Market Analysis 18.4.1. By Age 18.4.2. By Ingredient 18.4.3. By Sales Channel 18.5. Argentina Market Analysis 18.5.1. By Age 18.5.2. By Ingredient 18.5.3. By Sales Channel 18.6. Germany Market Analysis 18.6.1. By Age 18.6.2. By Ingredient 18.6.3. By Sales Channel 18.7. United Kingdom Market Analysis 18.7.1. By Age 18.7.2. By Ingredient 18.7.3. By Sales Channel 18.8. France Market Analysis 18.8.1. By Age 18.8.2. By Ingredient 18.8.3. By Sales Channel 18.9. Italy Market Analysis 18.9.1. By Age 18.9.2. By Ingredient 18.9.3. By Sales Channel 18.10. Spain Market Analysis 18.10.1. By Age 18.10.2. By Ingredient 18.10.3. By Sales Channel 18.11. BENELUX Market Analysis 18.11.1. By Age 18.11.2. By Ingredient 18.11.3. By Sales Channel 18.12. Nordic Market Analysis 18.12.1. By Age 18.12.2. By Ingredient 18.12.3. By Sales Channel 18.13. Russia Region Market Analysis 18.13.1. By Age 18.13.2. By Ingredient 18.13.3. By Sales Channel 18.14. Poland Market Analysis 18.14.1. By Age 18.14.2. By Ingredient 18.14.3. By Sales Channel 18.15. China Market Analysis 18.15.1. By Age 18.15.2. By Ingredient 18.15.3. By Sales Channel 18.16. Japan Market Analysis 18.16.1. By Age 18.16.2. By Ingredient 18.16.3. By Sales Channel 18.17. South Korea Market Analysis 18.17.1. By Age 18.17.2. By Ingredient 18.17.3. By Sales Channel 18.18. India Market Analysis 18.18.1. By Age 18.18.2. By Ingredient 18.18.3. By Sales Channel 18.19. Thailand Market Analysis 18.19.1. By Age 18.19.2. By Ingredient 18.19.3. By Sales Channel 18.20. Malaysia Market Analysis 18.20.1. By Age 18.20.2. By Ingredient 18.20.3. By Sales Channel 18.21. Indonesia Market Analysis 18.21.1. By Age 18.21.2. By Ingredient 18.21.3. By Sales Channel 18.22. Vietnam Market Analysis 18.22.1. By Age 18.22.2. By Ingredient 18.22.3. By Sales Channel 18.23. Philippines Market Analysis 18.23.1. By Age 18.23.2. By Ingredient 18.23.3. By Sales Channel 18.24. Singapore Market Analysis 18.24.1. By Age 18.24.2. By Ingredient 18.24.3. By Sales Channel 18.25. Australia Market Analysis 18.25.1. By Age 18.25.2. By Ingredient 18.25.3. By Sales Channel 18.26. New Zealand Market Analysis 18.26.1. By Age 18.26.2. By Ingredient 18.26.3. By Sales Channel 18.27. GCC Countries Market Analysis 18.27.1. By Age 18.27.2. By Ingredient 18.27.3. By Sales Channel 18.28. Turkiye Market Analysis 18.28.1. By Age 18.28.2. By Ingredient 18.28.3. By Sales Channel 18.29. Egypt Market Analysis 18.29.1. By Age 18.29.2. By Ingredient 18.29.3. By Sales Channel 18.30. South Africa Market Analysis 18.30.1. By Age 18.30.2. By Ingredient 18.30.3. By Sales Channel 19. Market Structure Analysis 19.1. Global Market Competition - a Dashboard View 19.2. Industry Structure Analysis 19.2.1. % tier 1 market players 19.2.2. % tier 2 market players 19.2.3. % tier 3 market players 19.3. Global Market Company Share Analysis 19.3.1. For Tier 1 Market Players, 2023 19.3.2. Company Market Share Analysis of Top 5 Players, By Region 19.4. Key Participants Market Presence (Intensity Mapping) by Region 20. Competition Analysis 20.1. Competition Dashboard 20.2. Competition Benchmarking 20.3. Competition Deep Dive 20.3.1. Enfamil 20.3.1.1. Product Portfolio 20.3.1.2. Product Claim 20.3.1.3. Revenue by Market Segments (Product/Channel/Region) 20.3.1.4. Sales Footprint 20.3.1.5. Strategy Overview 20.3.1.5.1. Marketing Strategy 20.3.1.5.2. Product Strategy 20.3.1.5.3. Channel Strategy 20.3.1.6. SWOT Analysis 20.3.2. Envivo 20.3.3. Nestlé Health Science 20.3.4. Nestlé Good Start 20.3.5. Bellamy's Organic 20.3.6. HiPP 20.3.7. Custom Probiotics Inc. 20.3.8. SFI Health 20.3.9. Similac 20.3.10. Nutricia Neocate 20.3.11. New Beginnings Nutritionals 20.3.12. Others (on additional request) 21. Assumptions and Acronyms 22. Research Methodology
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Probiotic Infant Formula Market
