Probiotic for Kids Market

Probiotic for Kids Market Outlook from 2024 to 2034

The probiotic market for kids stands at USD 1,769.0 million in 2024. From 2024 to 2034, the market is on track to progress at a solid clip, recording a CAGR of 5.30% due to the growing number of incidents in kids with digestive disorders. This is encouraging people to shift toward probiotics due to their proven effectiveness in these conditions. This increased adoption of probiotic products is expected to lead the market to reach USD 2,746.6 million by 2034.

Probiotic for Kids Market Insights

• The guardians are aware of the importance of maintaining the gut health of their kids. This fuels the demand for probiotic products that promote digestive health and strengthen the immune system.
• The popularity of alternative solutions that are natural and safe for their kids and probiotics are the better natural options to improve gut health without having any side effects like conventional medicines.
• Increasing research and development is being carried out to discover the multiple health benefits of probiotics in kids, and positive outcomes are driving market growth.
• Industrialists are focusing on developing innovative probiotic products specifically made for kids. Their innovative products are formulated with appropriate strains and dosage levels to ensure maximum efficacy and safety.
• The eCommerce sector has experienced incessant growth in recent years. The availability of probiotic products for kids on online channels has made it easier to access for the large consumer base, which has heightened market growth.

Attributes	Details
Market Value for 2024	USD 1,769.0 million
Projected Market Value for 2034	USD 2,746.6 million
Value-based CAGR of Market for 2024 to 2034	5.30%

Category-wise Outlook

Probiotic Infused Liquids Drops are Kids’ Favorite Supplements

The liquid drop is the top product in the probiotic for kids market, and this segment holds the principal share of the market at 39% in 2024.

• Consuming probiotics in liquid drop form makes it easier for kids to consume. This is to help bring back healthy bacteria in the kid's gut and potentially improve kids' health.
• Manufacturers are focusing on making new probiotic supplements in liquid form that are in more demand and best suited for economic growth.

Attributes	Details
By Product	Liquids Drops
Market Share (2024)	39%

Hypermarkets/Supermarkets are the One Stop Destination for Kids’ Probiotic

The segment of hypermarket/supermarket is the top sales channel holding a market share of 54% in 2024. The factors that contribute to the growth of the sales of probiotics for kids by hypermarkets/supermarkets are:

• Probiotic for kids are easily available in hypermarkets/supermarkets, catering to consumer demand. Parents can choose from diverse options after scrutinizing them properly as per their requirements, which is set to expand market growth.
• Advancements in distribution technology in large hypermarkets/supermarkets influence manufacturers to distribute them properly, supporting market growth.

Attributes	Details
Top Sale Channel	Hypermarket/Supermarket
Market Share (2024)	54%

Country-wise Analysis

The probiotic market for kids is witnessing substantial growth in regions such as North America, Asia Pacific, and Europe. The rising awareness of the importance of probiotics for kids’ health is the key driver for the growth of the market in North America. In the European market, there is high demand for natural and organic products which makes it a key market for probiotics.

The leading cause of growth for probiotics for kids in the Asia Pacific market is the increase in disposable income and health awareness. Countries like China and Japan are the rising market for probiotic products led by the increase in the number of consumers buying disease-preventing healthcare products.

Countries	CAGR (2024 to 2034)
United States	31.20%
Australia & New Zealand	6.70%
Japan	10.70%
China	14.30%
Germany	24.40%

Online and Offline Availability Boosts Kids' Probiotic Market Potential in the United States

The probiotic for kids market in the United States is assessed to improve at a CAGR of 31.20% over the anticipated period due to several factors driving the country's market growth.

• A rise in number of young parents in the United States is one of the major reasons for increasing demand for probiotics for infants and children. This is because of their different approach to parenting compared to the earlier generation.
• Consumers' lack of understanding of the usefulness of child probiotics is projected to stymie the expansion of kids’ probiotic companies in the country.
• Multiple brands make their products available for purchase through both online and offline channels. This is anticipated to create desirable potential for the growth of the kids’ probiotics market in the United States.

Personalized Nutrition Trends Propel Growth in Germany's Kids' Probiotic Market

The probiotic for kids industry in Germany is projected to develop at a CAGR of 24.40% over the forecast period, with many factors fueling the country's growth.

• The growing popularity of probiotic products for kids in Germany is driven by the country's robust food manufacturing industry and a strong culture of health consciousness.
• In Germany, personalized nutrition according to individual requirements has also gained traction, with probiotics being a perfect fit for this trend.
• Yogurts and yogurt drinks that contain probiotics are attracting popularity as the foremost functional foods in the country, which also helps to drive growth in kids’ probiotic market share.

Investments in Technology Boost Japan's Probiotic Market, Meeting Children's Health Needs

The probiotic for kids market in Japan is forecasted to progress at a CAGR of 10.70%. Numerous factors determine market growth.

• Probiotic yogurts are gaining the attention of consumers in Japan. This motivates manufacturers to create and develop new products in the probiotic market, which is very beneficial for kids.
• The development in research and technology has enabled manufacturers to create and innovate probiotic products in Japan. Companies are constantly investing to increase the efficiency and stability of probiotic products specially made for kids.

Health Benefits Drive Surge in Adoption of Probiotic Products for Kids in China

The probiotic market for kids is anticipated to inflate at a CAGR of 14.30% in China. Several factors are influencing market growth.

• In China, demand for probiotic for kids is expected to grow manifold as they have emerged as a popular choice for people of any age group, with clinically proven health benefits. This is also benefiting probiotic products curated for children.
• They offer the potential for expanding probiotic products since they are anticipated to reduce age-related disorders among kids and restore natural gut flora, thereby positively impacting the market growth.

Collaboration and Innovation Drive Growth in the Probiotic Market for Kids in Australia & New Zealand

The probiotic for kids industry is expected to grow at a CAGR of 6.70% in Australia & New Zealand. Some of the factors responsible for market growth include:

• With urbanization, kids in these two countries have started suffering from different gut-related health issues. This has led to increased inclination among parents to incorporate probiotic products that aim to improve immune systems in Australia & New Zealand.
• Industry players are focusing on innovation and development, collaborating with child specialists and other related professionals to expand market growth.
• Probiotic for kids are formulated specifically and are relatively expensive compared to conventional alternatives. This limits the affordability and accessibility of this product in certain consumer segments.

Competitive Landscape

The market of probiotics for kids is very competitive with many established players and rising players. The leading market players are concentrating on product innovations, collaboration with other industries, and mergers and acquisitions to strengthen their position. The manufacturers are investing in research and formulation to meet the new strains and dosage to improve efficacy and consumer health.

Specifically, in China, Nestle's Garden of Life has launched two new probiotic products that are more helpful for the growth of kids and their immune health. On the other hand, the Daily Synbiotic, an award-winning synbiotic for adults, is now available for children's health, expanding the company's goal to protect the next generation with probiotics.

Recent Development

• In January 2024, the Hong Kong biotechnology firm GenieBiome set its sights on expanding its probiotic range in the Singapore market, including clinically examined options to improve eczema in younger kids.
• In September 2022, Nestle’s Garden launched two new probiotic products for children's growth and immune health, addressing special needs in China.
• In April 2022, the microbiome science company launched its first pediatric innovation, PDS-08™ Pediatric Daily Synbiotic. This two-in-one powdered synbiotic contains 9 probiotic strains and a fiber-based prebiotic. Seed's DS-01™ Daily Synbiotic, an award-winning synbiotic for adults, is now available for children's health. The company's objective is to advance the next generation of probiotics.

Key Companies in the Probiotic for Kids Market

• Culturelle
• BioGaia AB
• Nutrition Care
• BIOSTIME
• Natural Factors Inc.
• NOVA Probiotics
• Jarrow Formulas
• Life-Space
• The Clorox Company
• Dr. Willmar Schwabe Group
• Church & Dwight Co. Inc.
• Swanson

Key Coverage in the Probiotic for Kids Market Report

• Top Players in the Pediatric Probiotic Supplement Market
• Adjacent Study on the Kids' Gut Health Supplement Market, Children's Digestive Health Product Market, and Child-friendly Probiotic Market
• Analytical Adjacent Study on Probiotic Solutions for Kid's Market
• Trends in the Probiotic for Kids Market
• Opportunity Analysis of Children's Probiotics Industry
• Market Dynamics of Pediatric Probiotic Supplements
• Overview of Probiotics for Children Market Innovation
• Emerging Trends in Kids' Gut Health Supplements

Table of Content

• 1. Executive Summary
• 2. Market Overview
• 3. Market Background
• 4. Global Market Analysis 2019 to 2023 and Forecast, 2024 to 2034
• 5. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Product
  • 5.1. Liquid Drops
  • 5.2. Powder
  • 5.3. Ready-to-Feed Liquids
  • 5.4. Chewable Tablets
  • 5.5. Gummies
• 6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Strain Type
  • 6.1. Lactobacillus
  • 6.2. Streptococcus
  • 6.2.1. Bifidobacterium
  • 6.2.2. Propionibacteria
  • 6.2.3. Enterobacteria
  • 6.3. Saccharomyces
• 7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Sales Channel
  • 7.1. Hypermarket/Supermarket
  • 7.2. Specialty Stores
  • 7.3. E-Commerce
  • 7.4. Drug Stores & Pharmacies
  • 7.5. Health & Wellness Stores
  • 7.6. Convenience Store
  • 7.7. Departmental Stores
  • 7.8. Mass Grocery Retailers
• 8. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region
  • 8.1. North America
  • 8.2. Latin America
  • 8.3. Western Europe
  • 8.4. Eastern Europe
  • 8.5. South Asia and Pacific
  • 8.6. East Asia
  • 8.7. Middle East and Africa
• 9. North America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
• 10. Latin America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
• 11. Western Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
• 12. Eastern Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
• 13. South Asia and Pacific Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
• 14. East Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
• 15. Middle East and Africa Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
• 16. Key Countries Market Analysis
• 17. Market Structure Analysis
• 18. Competition Analysis
  • 18.1. Bayer
  • 18.2. Natrol
  • 18.3. Now Foods
  • 18.4. Procter & Gamble
  • 18.5. The Clorox Company
  • 18.6. Physician's Choice
  • 18.7. OLLY
  • 18.8. Spring Valley
• 19. Assumptions & Acronyms Used
• 20. Research Methodology