The global probiotic drink market size is poised to showcase monumental growth from 2023 to 2033. According to the research report published by Future Market Insights, the global market is slated to exceed a valuation of USD 19,276 million in 2023. It is predicted to reach a valuation of USD 39,362.7 million by 2033. The market is foreseen to expand at a CAGR of 7% from 2023 to 2033.
Changes in consumers' eating and drinking habits and growing consumption of natural food & beverage products are facilitating the growth in the market. Hence, key players are introducing probiotic drinks with pure and natural components with a diverse variety of options. However, in recent years there has been a shift in demand from dairy-based probiotic drinks to plant-based probiotic drinks such as fruit and vegetable juices. This is mainly attributed to growing concerns regarding animal cruelty and increasing cases of lactose-intolerant consumers globally.
| Attribute | Details |
|---|---|
| Market Share (2022) | USD 18,534.60 million |
| Market Share (2023) | USD 19,276 million |
| Market Share (2033) | USD 39,362.7 million |
| CAGR (2023 to 2033) | 7% |
| Top 3 Countries’ Market Share | 36% |
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The global probiotic drink industry size expanded at a CAGR of 2.9% from 2018 to 2022. In 2018, the global market size stood at USD 16,548.0 million. In the following years, the market gained significant growth, accounting for USD 18,534.60 million in 2022.
Growth in the market is attributed to the presence of friendly bacteria like lactic acid and bifidobacterium in the drink which improves the digestive health of individuals. To capitalize on this trend, key producers are introducing new products to their portfolio such as plant-based probiotic drinks, especially for vegan consumers.
The probiotic drink market held around 80% of the share in the global functional foods and natural health products market, which was valued at USD 22.4 billion in 2022.
Sales are expected to increase due to the growing shift toward preventative health management approaches. On account of this, demand for probiotic drinks is expected to surge at an exponential rate over the upcoming decade. As these drinks improve gut health by preserving intestinal balance and by raising immunity, sales are expected to double by the end of 2033.
Demand for functional beverages is growing rapidly, as more consumers are focusing on their health and well-being. As a result, key players are introducing these beverages with more practical nutrient and food supplement items.
Probiotic beverages are being promoted by functional drink manufacturers due to their good health benefits and the easy availability of these drinks in a variety of flavors. Moreover, the need for vital supplements and drinks among the older population and millennials’ willingness to test new products for 'quick health' benefits drive the market.
More than half of Probiotic Drink Sales are Contributed by Dairy-based Probiotic Drinks
In 2022, the dairy-based probiotic drinks segment garnered 55.4% shares in the global market. Growth in the segment is attributed to increasing demand for probiotic drinks in the form of fermented dairy drinks or yogurt-based drinks, as these products are compatible. Traditional or regional dairy-based drinks are becoming increasingly popular worldwide. For example, Kefir, a fermented milk beverage famous in Europe, is gaining immense traction across the globe.
Tesco plc, a global supermarket, reported a sizeable increase in demand for Kefir in the United Kingdom over the past 18 months, according to Food & Drink International in February 2020. Additionally, a variety of milk-based probiotic drinks are offered by the manufacturers in the market such as Danone S.A., Yakult Honsha Co., Ltd., and GCMMF (Amul).
Driven by the Increased Adoption of Smartphones, Sales of Probiotic Drinks through Online Sales Channels Surge
In 2022, the online sales channel segment captured 27.5% shares in the global market. The online sales segment is predicted to garner monumental growth during the forecast period.
Following the technological breakthroughs and swift digitalization experienced in recent years, online sales channels have witnessed impressive growth due to the convenience and safety provided by these platforms. Moreover, as beverages such as probiotic drinks gained importance since FQ-20, sales of these drinks through online merchants are increasing. Attributes such as competitive pricing, simple payment methods, and hassle-free delivery for these products drive the sales of probiotic drinks through online sales channels. Besides this, the surging penetration of the internet and e-commerce platforms along with the widespread use of smartphones is predicted to drive sales of these prebiotic drinks via online sales platforms over the projected period.
Focus on Digestive Health to Boost the Sales of Probiotic Drinks in the United States
According to Future Market Insights, one of the key factors boosting the growth in the probiotic drinks market in the United States is the growing awareness of middle-aged adults toward their digestive health.
Health practitioners and gastroenterologists in the United States are promoting the use of probiotics to improve digestive health, propelling the sales of probiotic drinks. As a result, the demand for probiotic drinks such as yogurt and healthy sour milk products like Kefir and Kombucha is increasing in the United States. In 2022, the United States captured 17.3% shares in the global market.
Availability of Flavored Probiotic Drinks in India to Create Remunerative Growth Opportunities
In 2022, India captured 12.1% shares in the global market. The consumption of yogurt as a digestive drink is increasing in India. As a result, leading players are investing heavily in research and development (R&D) to produce a variety of drinkable probiotic yogurts in different flavors. As these yogurt-based probiotic drinks contain a balanced source of proteins, minerals, and vitamins, these products are considered nutritious snacks in the country.
Epigamia, for example, introduced Epigamia Artisanal Curd in India as the first lactose-free curd with two gut-friendly strains - Bifidobacteria and Lactobacillus Acidophilus. These two strains are essential for a healthy digestive tract. In addition, Yakult Danone India, a 50:50 joint venture between Danone and Yakult Honsha, released Yakult Light. A new variation of their distinctive probiotic drink that contains vitamins E, D, and Yakult's signature Lactobacillus casei strain Shirota (LcS) which has less sugar. A slew of such product launches is anticipated to create a conducive environment for probiotic drinks producers in India.
Consumption of Yogurt-based Probiotic Drinks in China to Surge Among Baby Boomers
As per FMI, the East Asia probiotic drinks market is expected to witness huge opportunities with China showcasing huge growth potential. China captured 5.8% of global market shares in 2022. In China, probiotic drinks are generally consumed in the form of yogurts and fermented drinks from soy, vegetables, or eggs. Drinking yogurt and other probiotic drinks are becoming increasingly popular due to the health benefits they offer.
Local players in China such as the Mengniu group have increased the competition in the market for established and global players like Yakult. Moreover, demand for these drinks is increasing as they are considered beneficial for immunity, especially for the older population, driving the growth in the market.
According to the study, the market is significantly fragmented owing to the presence of multiple established players such as Yakult Honsha Co., Ltd., PepsiCo, Danone S.A., and Nestle SA in developed countries. However, local and regional player are also strengthening their footprints due to their rising popularity and improved product quality. Furthermore, several leading manufacturers are focusing on product innovation and new product launches to gain a competitive edge.
Recent Developments Observed by FMI:
| Attribute | Details |
|---|---|
| Forecast Period | 2023 to 2033 |
| Historical Data Available for | 2018 to 2022 |
| Market Analysis | USD million for Value, Units for Volume |
| Key Regions Covered | North America; Latin America; Europe; East Asia; South Asia; Oceania; The Middle East & Africa (MEA) |
| Key Countries Covered | United States, Canada, Germany, United Kingdom, Nordic, Russia, BENELUX, Poland, France, Spain, Italy, Czech Republic, Hungary, Rest of EMEAI, Brazil, Peru, Argentina, Mexico, South Africa, Northern Africa, GCC Countries, China, Japan, South Korea, India, ASEAN, Thailand, Malaysia, Indonesia, Australia, New Zealand, Others |
| Key Segments Covered | Product Type, Sales Channel, Region |
| Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, Trend Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
The growth potential of the market is 7% through 2033.
The United States holds high lucrativeness.
The dairy-based probiotic drinks segment garnered 55.4% in 2022.
The availability of flavored probiotic drinks spurs lucrative growth opportunities in India.
Growing demand for natural food and beverages drives sales.
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Probiotic Drink Market
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