The global probiotic drink market size is poised to showcase monumental growth from 2023 to 2033. According to the research report published by Future Market Insights, the global market is slated to exceed a valuation of US$ 19,276 million in 2023. It is predicted to reach a valuation of US$ 39,362.7 million by 2033. The market is foreseen to expand at a CAGR of 7% from 2023 to 2033.
Changes in consumers' eating and drinking habits and growing consumption of natural food & beverage products are facilitating the growth in the market. Hence, key players are introducing probiotic drinks with pure and natural components with a diverse variety of options. However, in recent years there has been a shift in demand from dairy-based probiotic drinks to plant-based probiotic drinks such as fruit and vegetable juices. This is mainly attributed to growing concerns regarding animal cruelty and increasing cases of lactose-intolerant consumers globally.
| Attribute | Details |
|---|---|
| Market Share (2022) | US$ 18,534.60 million |
| Market Share (2023) | US$ 19,276 million |
| Market Share (2033) | US$ 39,362.7 million |
| CAGR (2023 to 2033) | 7% |
| Top 3 Countries’ Market Share | 36% |
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The global probiotic drink industry size expanded at a CAGR of 2.9% from 2018 to 2022. In 2018, the global market size stood at US$ 16,548.0 million. In the following years, the market gained significant growth, accounting for US$ 18,534.60 million in 2022.
Growth in the market is attributed to the presence of friendly bacteria like lactic acid and bifidobacterium in the drink which improves the digestive health of individuals. To capitalize on this trend, key producers are introducing new products to their portfolio such as plant-based probiotic drinks, especially for vegan consumers.
The probiotic drink market held around 80% of the share in the global functional foods and natural health products market, which was valued at US$ 22.4 billion in 2022.
Sales are expected to increase due to the growing shift toward preventative health management approaches. On account of this, demand for probiotic drinks is expected to surge at an exponential rate over the upcoming decade. As these drinks improve gut health by preserving intestinal balance and by raising immunity, sales are expected to double by the end of 2033.
Demand for functional beverages is growing rapidly, as more consumers are focusing on their health and well-being. As a result, key players are introducing these beverages with more practical nutrient and food supplement items.
Probiotic beverages are being promoted by functional drink manufacturers due to their good health benefits and the easy availability of these drinks in a variety of flavors. Moreover, the need for vital supplements and drinks among the older population and millennials’ willingness to test new products for 'quick health' benefits drive the market.
Principal Consultant
More than half of Probiotic Drink Sales are Contributed by Dairy-based Probiotic Drinks
In 2022, the dairy-based probiotic drinks segment garnered 55.4% shares in the global market. Growth in the segment is attributed to increasing demand for probiotic drinks in the form of fermented dairy drinks or yogurt-based drinks, as these products are compatible. Traditional or regional dairy-based drinks are becoming increasingly popular worldwide. For example, Kefir, a fermented milk beverage famous in Europe, is gaining immense traction across the globe.
Tesco plc, a global supermarket, reported a sizeable increase in demand for Kefir in the United Kingdom over the past 18 months, according to Food & Drink International in February 2020. Additionally, a variety of milk-based probiotic drinks are offered by the manufacturers in the market such as Danone S.A., Yakult Honsha Co., Ltd., and GCMMF (Amul).
Driven by the Increased Adoption of Smartphones, Sales of Probiotic Drinks through Online Sales Channels Surge
In 2022, the online sales channel segment captured 27.5% shares in the global market. The online sales segment is predicted to garner monumental growth during the forecast period.
Following the technological breakthroughs and swift digitalization experienced in recent years, online sales channels have witnessed impressive growth due to the convenience and safety provided by these platforms. Moreover, as beverages such as probiotic drinks gained importance since FQ-20, sales of these drinks through online merchants are increasing. Attributes such as competitive pricing, simple payment methods, and hassle-free delivery for these products drive the sales of probiotic drinks through online sales channels. Besides this, the surging penetration of the internet and e-commerce platforms along with the widespread use of smartphones is predicted to drive sales of these prebiotic drinks via online sales platforms over the projected period.
Focus on Digestive Health to Boost the Sales of Probiotic Drinks in the United States
According to Future Market Insights, one of the key factors boosting the growth in the probiotic drinks market in the United States is the growing awareness of middle-aged adults toward their digestive health.
Health practitioners and gastroenterologists in the United States are promoting the use of probiotics to improve digestive health, propelling the sales of probiotic drinks. As a result, the demand for probiotic drinks such as yogurt and healthy sour milk products like Kefir and Kombucha is increasing in the United States. In 2022, the United States captured 17.3% shares in the global market.
Availability of Flavored Probiotic Drinks in India to Create Remunerative Growth Opportunities
In 2022, India captured 12.1% shares in the global market. The consumption of yogurt as a digestive drink is increasing in India. As a result, leading players are investing heavily in research and development (R&D) to produce a variety of drinkable probiotic yogurts in different flavors. As these yogurt-based probiotic drinks contain a balanced source of proteins, minerals, and vitamins, these products are considered nutritious snacks in the country.
Epigamia, for example, introduced Epigamia Artisanal Curd in India as the first lactose-free curd with two gut-friendly strains - Bifidobacteria and Lactobacillus Acidophilus. These two strains are essential for a healthy digestive tract. In addition, Yakult Danone India, a 50:50 joint venture between Danone and Yakult Honsha, released Yakult Light. A new variation of their distinctive probiotic drink that contains vitamins E, D, and Yakult's signature Lactobacillus casei strain Shirota (LcS) which has less sugar. A slew of such product launches is anticipated to create a conducive environment for probiotic drinks producers in India.
Consumption of Yogurt-based Probiotic Drinks in China to Surge Among Baby Boomers
As per FMI, the East Asia probiotic drinks market is expected to witness huge opportunities with China showcasing huge growth potential. China captured 5.8% of global market shares in 2022. In China, probiotic drinks are generally consumed in the form of yogurts and fermented drinks from soy, vegetables, or eggs. Drinking yogurt and other probiotic drinks are becoming increasingly popular due to the health benefits they offer.
Local players in China such as the Mengniu group have increased the competition in the market for established and global players like Yakult. Moreover, demand for these drinks is increasing as they are considered beneficial for immunity, especially for the older population, driving the growth in the market.
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According to the study, the market is significantly fragmented owing to the presence of multiple established players such as Yakult Honsha Co., Ltd., PepsiCo, Danone S.A., and Nestle SA in developed countries. However, local and regional player are also strengthening their footprints due to their rising popularity and improved product quality. Furthermore, several leading manufacturers are focusing on product innovation and new product launches to gain a competitive edge.
Recent Developments Observed by FMI:
| Attribute | Details |
|---|---|
| Forecast Period | 2023 to 2033 |
| Historical Data Available for | 2018 to 2022 |
| Market Analysis | US$ million for Value, Units for Volume |
| Key Regions Covered | North America; Latin America; Europe; East Asia; South Asia; Oceania; The Middle East & Africa (MEA) |
| Key Countries Covered | United States, Canada, Germany, United Kingdom, Nordic, Russia, BENELUX, Poland, France, Spain, Italy, Czech Republic, Hungary, Rest of EMEAI, Brazil, Peru, Argentina, Mexico, South Africa, Northern Africa, GCC Countries, China, Japan, South Korea, India, ASEAN, Thailand, Malaysia, Indonesia, Australia, New Zealand, Others |
| Key Segments Covered | Product Type, Sales Channel, Region |
| Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, Trend Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
The growth potential of the market is 7% through 2033.
The United States holds high lucrativeness.
The dairy-based probiotic drinks segment garnered 55.4% in 2022.
The availability of flavored probiotic drinks spurs lucrative growth opportunities in India.
Growing demand for natural food and beverages drives sales.
1. Executive Summary
1.1. Global Market Outlook
1.2. Demand-side Trends
1.3. Supply-side Trends
1.4. Technology Roadmap Analysis
1.5. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
3. Market Background
3.1. Market Dynamics
3.1.1. Drivers
3.1.2. Restraints
3.1.3. Opportunity
3.1.4. Trends
3.2. Scenario Forecast
3.2.1. Demand in Optimistic Scenario
3.2.2. Demand in Likely Scenario
3.2.3. Demand in Conservative Scenario
3.3. Opportunity Map Analysis
3.4. Product Life Cycle Analysis
3.5. Supply Chain Analysis
3.5.1. Supply Side Participants and their Roles
3.5.1.1. Producers
3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)
3.5.1.3. Wholesalers and Distributors
3.5.2. Value Added and Value Created at Node in the Supply Chain
3.5.3. List of Raw Material Suppliers
3.5.4. List of Existing and Potential Buyer’s
3.6. Investment Feasibility Matrix
3.7. Value Chain Analysis
3.7.1. Profit Margin Analysis
3.7.2. Wholesalers and Distributors
3.7.3. Retailers
3.8. PESTLE and Porter’s Analysis
3.9. Regulatory Landscape
3.9.1. By Key Regions
3.9.2. By Key Countries
3.10. Regional Parent Market Outlook
3.11. Production and Consumption Statistics
3.12. Import and Export Statistics
4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033
4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2018 to 2022
4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2023 to 2033
4.2.1. Y-o-Y Growth Trend Analysis
4.2.2. Absolute $ Opportunity Analysis
5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product Type
5.1. Introduction / Key Findings
5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Product Type, 2018 to 2022
5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Product Type, 2023 to 2033
5.3.1. Dairy-Based
5.3.2. Plant-Based
5.4. Y-o-Y Growth Trend Analysis By Product Type, 2018 to 2022
5.5. Absolute $ Opportunity Analysis By Product Type, 2023 to 2033
6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Sales Channel
6.1. Introduction / Key Findings
6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Sales Channel, 2018 to 2022
6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Sales Channel, 2023 to 2033
6.3.1. Offline
6.3.1.1. Supermarkets/Hypermarkets
6.3.1.2. Departmental Stores
6.3.1.3. Convenience Store
6.3.1.4. Other Sales Channel
6.3.2. Online
6.3.2.1. Company Website
6.3.2.2. E-commerce Platform
6.4. Y-o-Y Growth Trend Analysis By Sales Channel, 2018 to 2022
6.5. Absolute $ Opportunity Analysis By Sales Channel, 2023 to 2033
7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region
7.1. Introduction
7.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Region, 2018 to 2022
7.3. Current Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Region, 2023 to 2033
7.3.1. North America
7.3.2. Latin America
7.3.3. Europe
7.3.4. Asia Pacific
7.3.5. MEA
7.4. Market Attractiveness Analysis By Region
8. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
8.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
8.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
8.2.1. By Country
8.2.1.1. The USA
8.2.1.2. Canada
8.2.2. By Product Type
8.2.3. By Sales Channel
8.3. Market Attractiveness Analysis
8.3.1. By Country
8.3.2. By Product Type
8.3.3. By Sales Channel
8.4. Key Takeaways
9. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
9.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
9.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
9.2.1. By Country
9.2.1.1. Brazil
9.2.1.2. Mexico
9.2.1.3. Rest of Latin America
9.2.2. By Product Type
9.2.3. By Sales Channel
9.3. Market Attractiveness Analysis
9.3.1. By Country
9.3.2. By Product Type
9.3.3. By Sales Channel
9.4. Key Takeaways
10. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
10.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
10.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
10.2.1. By Country
10.2.1.1. Germany
10.2.1.2. United Kingdom
10.2.1.3. France
10.2.1.4. Spain
10.2.1.5. Italy
10.2.1.6. Rest of Europe
10.2.2. By Product Type
10.2.3. By Sales Channel
10.3. Market Attractiveness Analysis
10.3.1. By Country
10.3.2. By Product Type
10.3.3. By Sales Channel
10.4. Key Takeaways
11. Asia Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
11.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
11.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
11.2.1. By Country
11.2.1.1. China
11.2.1.2. Japan
11.2.1.3. South Korea
11.2.1.4. Singapore
11.2.1.5. Thailand
11.2.1.6. Indonesia
11.2.1.7. Australia
11.2.1.8. New Zealand
11.2.1.9. Rest of Asia Pacific
11.2.2. By Product Type
11.2.3. By Sales Channel
11.3. Market Attractiveness Analysis
11.3.1. By Country
11.3.2. By Product Type
11.3.3. By Sales Channel
11.4. Key Takeaways
12. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
12.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
12.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
12.2.1. By Country
12.2.1.1. GCC Countries
12.2.1.2. South Africa
12.2.1.3. Israel
12.2.1.4. Rest of MEA
12.2.2. By Product Type
12.2.3. By Sales Channel
12.3. Market Attractiveness Analysis
12.3.1. By Country
12.3.2. By Product Type
12.3.3. By Sales Channel
12.4. Key Takeaways
13. Key Countries Market Analysis
13.1. USA
13.1.1. Pricing Analysis
13.1.2. Market Share Analysis, 2022
13.1.2.1. By Product Type
13.1.2.2. By Sales Channel
13.2. Canada
13.2.1. Pricing Analysis
13.2.2. Market Share Analysis, 2022
13.2.2.1. By Product Type
13.2.2.2. By Sales Channel
13.3. Brazil
13.3.1. Pricing Analysis
13.3.2. Market Share Analysis, 2022
13.3.2.1. By Product Type
13.3.2.2. By Sales Channel
13.4. Mexico
13.4.1. Pricing Analysis
13.4.2. Market Share Analysis, 2022
13.4.2.1. By Product Type
13.4.2.2. By Sales Channel
13.5. Germany
13.5.1. Pricing Analysis
13.5.2. Market Share Analysis, 2022
13.5.2.1. By Product Type
13.5.2.2. By Sales Channel
13.6. United Kingdom
13.6.1. Pricing Analysis
13.6.2. Market Share Analysis, 2022
13.6.2.1. By Product Type
13.6.2.2. By Sales Channel
13.7. France
13.7.1. Pricing Analysis
13.7.2. Market Share Analysis, 2022
13.7.2.1. By Product Type
13.7.2.2. By Sales Channel
13.8. Spain
13.8.1. Pricing Analysis
13.8.2. Market Share Analysis, 2022
13.8.2.1. By Product Type
13.8.2.2. By Sales Channel
13.9. Italy
13.9.1. Pricing Analysis
13.9.2. Market Share Analysis, 2022
13.9.2.1. By Product Type
13.9.2.2. By Sales Channel
13.10. China
13.10.1. Pricing Analysis
13.10.2. Market Share Analysis, 2022
13.10.2.1. By Product Type
13.10.2.2. By Sales Channel
13.11. Japan
13.11.1. Pricing Analysis
13.11.2. Market Share Analysis, 2022
13.11.2.1. By Product Type
13.11.2.2. By Sales Channel
13.12. South Korea
13.12.1. Pricing Analysis
13.12.2. Market Share Analysis, 2022
13.12.2.1. By Product Type
13.12.2.2. By Sales Channel
13.13. Singapore
13.13.1. Pricing Analysis
13.13.2. Market Share Analysis, 2022
13.13.2.1. By Product Type
13.13.2.2. By Sales Channel
13.14. Thailand
13.14.1. Pricing Analysis
13.14.2. Market Share Analysis, 2022
13.14.2.1. By Product Type
13.14.2.2. By Sales Channel
13.15. Indonesia
13.15.1. Pricing Analysis
13.15.2. Market Share Analysis, 2022
13.15.2.1. By Product Type
13.15.2.2. By Sales Channel
13.16. Australia
13.16.1. Pricing Analysis
13.16.2. Market Share Analysis, 2022
13.16.2.1. By Product Type
13.16.2.2. By Sales Channel
13.17. New Zealand
13.17.1. Pricing Analysis
13.17.2. Market Share Analysis, 2022
13.17.2.1. By Product Type
13.17.2.2. By Sales Channel
13.18. GCC Countries
13.18.1. Pricing Analysis
13.18.2. Market Share Analysis, 2022
13.18.2.1. By Product Type
13.18.2.2. By Sales Channel
13.19. South Africa
13.19.1. Pricing Analysis
13.19.2. Market Share Analysis, 2022
13.19.2.1. By Product Type
13.19.2.2. By Sales Channel
13.20. Israel
13.20.1. Pricing Analysis
13.20.2. Market Share Analysis, 2022
13.20.2.1. By Product Type
13.20.2.2. By Sales Channel
14. Market Structure Analysis
14.1. Competition Dashboard
14.2. Competition Benchmarking
14.3. Market Share Analysis of Top Players
14.3.1. By Regional
14.3.2. By Product Type
14.3.3. By Sales Channel
15. Competition Analysis
15.1. Competition Deep Dive
15.1.1. Yakult Honsha Co., Ltd.
15.1.1.1. Overview
15.1.1.2. Product Portfolio
15.1.1.3. Profitability by Market Segments
15.1.1.4. Sales Footprint
15.1.1.5. Strategy Overview
15.1.1.5.1. Marketing Strategy
15.1.1.5.2. Product Strategy
15.1.1.5.3. Channel Strategy
15.1.2. PepsiCo
15.1.2.1. Overview
15.1.2.2. Product Portfolio
15.1.2.3. Profitability by Market Segments
15.1.2.4. Sales Footprint
15.1.2.5. Strategy Overview
15.1.2.5.1. Marketing Strategy
15.1.2.5.2. Product Strategy
15.1.2.5.3. Channel Strategy
15.1.3. Danone S.A.
15.1.3.1. Overview
15.1.3.2. Product Portfolio
15.1.3.3. Profitability by Market Segments
15.1.3.4. Sales Footprint
15.1.3.5. Strategy Overview
15.1.3.5.1. Marketing Strategy
15.1.3.5.2. Product Strategy
15.1.3.5.3. Channel Strategy
15.1.4. Nestle SA
15.1.4.1. Overview
15.1.4.2. Product Portfolio
15.1.4.3. Profitability by Market Segments
15.1.4.4. Sales Footprint
15.1.4.5. Strategy Overview
15.1.4.5.1. Marketing Strategy
15.1.4.5.2. Product Strategy
15.1.4.5.3. Channel Strategy
15.1.5. GCMMF (Amul)
15.1.5.1. Overview
15.1.5.2. Product Portfolio
15.1.5.3. Profitability by Market Segments
15.1.5.4. Sales Footprint
15.1.5.5. Strategy Overview
15.1.5.5.1. Marketing Strategy
15.1.5.5.2. Product Strategy
15.1.5.5.3. Channel Strategy
15.1.6. Bio-K Plus International Inc.
15.1.6.1. Overview
15.1.6.2. Product Portfolio
15.1.6.3. Profitability by Market Segments
15.1.6.4. Sales Footprint
15.1.6.5. Strategy Overview
15.1.6.5.1. Marketing Strategy
15.1.6.5.2. Product Strategy
15.1.6.5.3. Channel Strategy
15.1.7. GoodBelly Probiotics
15.1.7.1. Overview
15.1.7.2. Product Portfolio
15.1.7.3. Profitability by Market Segments
15.1.7.4. Sales Footprint
15.1.7.5. Strategy Overview
15.1.7.5.1. Marketing Strategy
15.1.7.5.2. Product Strategy
15.1.7.5.3. Channel Strategy
15.1.8. Fonterra Co-operative Group
15.1.8.1. Overview
15.1.8.2. Product Portfolio
15.1.8.3. Profitability by Market Segments
15.1.8.4. Sales Footprint
15.1.8.5. Strategy Overview
15.1.8.5.1. Marketing Strategy
15.1.8.5.2. Product Strategy
15.1.8.5.3. Channel Strategy
15.1.9. Chobani, LLC
15.1.9.1. Overview
15.1.9.2. Product Portfolio
15.1.9.3. Profitability by Market Segments
15.1.9.4. Sales Footprint
15.1.9.5. Strategy Overview
15.1.9.5.1. Marketing Strategy
15.1.9.5.2. Product Strategy
15.1.9.5.3. Channel Strategy
15.1.10. Lifeway Foods, Inc.
15.1.10.1. Overview
15.1.10.2. Product Portfolio
15.1.10.3. Profitability by Market Segments
15.1.10.4. Sales Footprint
15.1.10.5. Strategy Overview
15.1.10.5.1. Marketing Strategy
15.1.10.5.2. Product Strategy
15.1.10.5.3. Channel Strategy
15.1.11. Cargill Inc.
15.1.11.1. Overview
15.1.11.2. Product Portfolio
15.1.11.3. Profitability by Market Segments
15.1.11.4. Sales Footprint
15.1.11.5. Strategy Overview
15.1.11.5.1. Marketing Strategy
15.1.11.5.2. Product Strategy
15.1.11.5.3. Channel Strategy
16. Assumptions & Acronyms Used
17. Research Methodology
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