The probiotic cosmetics market size is estimated to be valued at USD 343.3 million in 2023 and is expected to reach USD 681.5 million by 2033. The adoption of probiotic cosmetics is likely to advance at a CAGR of 7.1% during the forecast period.
Increasing awareness among consumers regarding the benefits of microorganisms and bacteria like Lactobacillus and Bifidobacterium used in cosmetic and skincare products is fueling the demand for probiotic cosmetics products.
A significant driver is the increasing consumer awareness of the skin's microbiome and its role in maintaining skin health. As scientific research continues to uncover the intricate relationship between the microbiome and various skin conditions, consumers are becoming more interested in probiotic cosmetics as a means to restore and balance the skin's microbial ecosystem.
A prominent driver is the rising popularity of wellness-focused lifestyles. With a growing emphasis on holistic well-being, consumers are seeking beauty products that not only enhance their appearance but also contribute to their overall health. Probiotic cosmetics, with their potential to promote healthier skin through beneficial bacteria, align perfectly with this trend.
The advent of personalized skincare solutions is driving the demand for probiotic cosmetics. As consumers recognize that each individual's skin is unique, there is a desire for tailored products that address specific concerns. Probiotic cosmetics offer the opportunity for customization, allowing consumers to choose formulations that match their skin type and address specific issues, providing a more personalized approach to skincare.
Consumers are increasingly concerned about the environmental impact of the products they use, and they are seeking eco-friendly alternatives. Probiotic cosmetics, with their focus on natural ingredients and environmentally conscious production processes, present a sustainable choice that resonates with conscientious consumers.
| Attribute | Details |
|---|---|
| Estimated Market Size (2023) | USD 343.3 million |
| Projected Market Size (2033) | USD 681.5 million |
| CAGR through (2023 to 2033) | 7.1% |
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The significant factors driving the sales of probiotic cosmetics include the increasing number of enlightened and well-travelled customers, rising awareness about probiotic moisturizer benefits, and increasing inclination for prebiotics and probiotics skincare.
Driven by this, the probiotic cosmetics market is expected to register 7.1% CAGR between 2023 and 2033 in comparison to the 5.1% CAGR registered during 2018 to 2022.
The processing of the various ingredients such as the species Lactobacillus, Vitreoscilla, Bifidobacterium, and other ferments in cosmetic and skincare products is propelling the probiotic cosmetics market growth. Expansion of organic skincare industry also will improve sales of probiotic cosmetics.
The demand for microbiome cosmetics and sustainable skincare is on the rise. Coupled with this, higher awareness regarding the benefits of probiotics in the treatment of various skin concerns such as eczema, acne, chronic inflammation, and rosacea will continue pushing sales of probiotic cosmetics.
| Period | Market Size (in USD million) |
|---|---|
| 2018 | 263.5 |
| 2022 | 322.1 |
| 2023 | 343.3 |
| 2033 | 681.5 |
As per the International Labor Organization, in 2019, around 57.6% of the world population consists of working people and women represented around 46.9% of all participants in the workforce around the globe.
Working population often exhibit higher likelihood to spend on various cosmetics products such as natural and organic personal care and skin care products available in the market. Moreover, rising disposable income makes probiotic cosmetic products more affordable to a larger population. Thus expanding workforce will remain an integral factor driving the market.
Higher focus on personal appearance, besides awareness regarding sustainable skincare among female working population will tip scales in favor of probiotics cosmetics sales. Against this backdrop, FMI has predicted the demand for anti-ageing, anti-pollution and anti-acne products to rise, which will support the probiotic cosmetic market growth.
South Korea is expected to account for over 21.9% of market share in East Asia through 2023. The increasing awareness about the uniqueness and benefits of K-Beauty products among consumers across the globe creates vast opportunities for expansion among the market players of K-Beauty products. As a result, customers are investing in beauty products coming from South Korea.
These products are manufactured using natural ingredients that are clearly labeled on their packaging. K-Beauty primarily focuses on skincare and at the same time ensures that their products are cool and affordable which is creating a lot of traction among young generation.
Among the prominent elements to the global popularity of K-beauty products is the influence through social media. Video tutorials and advertisements through online platforms such as Instagram and Facebook have made a tremendous impact on the audience, resulting in the growth of the market for K-beauty products.
France is predicted to be the most attractive markets during the forecast period, according to Future Market Insights. France is expected to account for over 22.0% of market share in Europe through 2023.
Increasing demand for beauty products coupled with the rising awareness about environment-friendly products is expected to drive the growth. Rising consumer awareness about the side effects of chemical content in cosmetics is driving the manufacturers to introduce natural products. Skin sensitivity is another factor driving the growth of the organic and natural skin care products market. This has driven the manufacturers to increase their R&D expenditure to manufacture more products made of natural contents. This trend is expected to continue in the France market over the forecast period.
Other aspects like increasing standard of living on the part of consumers, growing influence of beauty experts, promotional strategies undertaken on the part of players are all together driving the demand for natural beauty products in the market.
The United States is expected to account for 25.2% of market share in North America through 2023. Increasing formula advancement services and affordability of technology innovations, is expected to increase the usage of Cosmetics ODM technologies including advanced printing technology, creative beauty technology and multicolor compression technology, in the region. The adoption of differentiated manufacturing technology is anticipated during the forecast period to meet the ever-increasing global demand for cosmetics ODM.
The waves of technology have influenced all aspects of the cosmetic industry, from product packaging to product ingredients. With the aim of gaining a competitive edge in the market, Cosmetics ODM players are rapidly advancing their innovation through extensive R&D.
The players operating in the ODM cosmetics market are making several efforts to encourage product design. The shift towards sustainable packaging solutions is one such indicator that points towards the revolution in product design.
In 2023, India will grow at a CAGR of 11.7% market share in South Asia. An important factor contributing to the growth of cosmetics ODM market is support from various governments. Government in India is supporting the incorporation of automation systems in the cosmetics ODM market to improve the quality of products.
Cosmetics Contract Manufacturing (ODM) companies have grown by expanding their customer base from cosmetics companies to emerging brands. Moreover, governments are also offering support to some of the major cosmetic companies to improve their brand power and enhance their product development capability.
Many millennials are now actively taking up routine skin care regimen to maintain their skin. This indicates that Indian millennials today do not hesitate to spend on beauty products, which is likely to positively impact regional growth in the sales of cosmetic products in the India.
In terms of product type, facial care products held 39.2% of the global market share in 2022. Product and technological innovations have led to an increasing demand for facial care products.
There are a wide variety of probiotic facial care cosmetic products available in the market including cream, lotion, serum, scrubs, masks, cleansers and skin brightening creams. Improving availability of probiotic facial care globally will aid sales in this category.
As per the Future Market Insights analysis, in terms of consumer orientation, women accounted for 66.9% of sales in the market in 2022. The change in lifestyle and increasing discretionary income of women has resulted in the growth of their expenditure on personal care and cosmetics products. This will increase the sales of probiotic cosmetic products among women.
As per the analysis, in terms of the price range, demand in the premium (above USD 60) probiotic cosmetic products are expected to rise at an impressive rate of over 8.7% CAGR in the forecast year.
In the forthcoming years, people are likely to prefer premium pricing products as these products provide a sense of belonging, status and wealth. Also, premium pricing helps the players to fend off their competitors in the market.
However, probiotic cosmetics products cost is significantly more than normal cosmetics products. Key factors affecting the prices of probiotic cosmetic products include high research & development cost, cost-intensive product certification process, high and volatile prices of key raw materials, and labor-intensive production processes.
As per the analysis, in terms of sales channel, online retailers are expected to dominate over the forecast period, exhibiting CAGR of 10.9%. The market for probiotic cosmetics are expected to grow as internet penetration rises and online supply channels such as Amazon and Walmart expand.
The online channels buy products directly from the manufacturers which eliminate the cost of middlemen. To attract the consumers to shop online, supply channels gives discounts to the customers. These factors are expected to drive sales via online channels.
In the competitive landscape of the probiotic cosmetics market, key players are engaging in a fierce battle for market share and innovation. Established cosmetic giants are harnessing their extensive resources and research capabilities to develop cutting-edge probiotic formulations that address specific skin concerns. Simultaneously, niche and indie brands are making a bold entrance, offering unique and specialized probiotic products that cater to specific target audiences. Collaborations between probiotic experts, cosmetic scientists, and dermatologists are reshaping the market dynamics by creating powerful alliances that drive breakthrough innovations. With constant advancements in technology and an evolving consumer demand for natural and effective skincare, the probiotic cosmetics market remains a highly competitive arena where brands strive to differentiate themselves through scientific expertise, product efficacy, and a sustainable edge.
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Strategies for Probiotic Cosmetics Manufacturers to Expand in the Market
Product Portfolio:
| Report Attribute | Details |
|---|---|
| Market Value in 2023 | USD 343.3 million |
| Market Value in 2033 | USD 681.5 million |
| Growth Rate | CAGR of 7.1% from 2023 to 2033 |
| Base Year for Estimation | 2022 |
| Historical Data | 2018 to 2022 |
| Forecast Period | 2023 to 2033 |
| Quantitative Units | Revenue in USD Billion and CAGR from 2023 to 2033 |
| Report Coverage | Revenue Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends and Pricing Analysis |
| Segments Covered | Product Type, Consumer Orientation, End-Use, Price Range, Packaging, Sales Channel, Region |
| Regions Covered | North America; Latin America; Europe; Asia Pacific; Middle East and Africa |
| Key Countries Profiled | USA, Canada, Brazil, Mexico, Germany, UK, France, Spain, Italy, China, Japan, South Korea, Singapore, Thailand, Indonesia, Australia, New Zealand, GCC, South Africa, Israel |
| Key Companies Profiled | L’Oreal SA; Procter & Gamble; Unilever Plc; Arbonne International LLC; KORRES SA; L'OCCITANE; Johnson & Johnson Consumer Inc; Amway; Andalou; Aurelia London.; BIOMILK™ Skincare; Columbia SkinCare.; EMINENCE ORGANIC SKIN CARE; LaFlore® Probiotic Skincare; ESSE SKINCARE; Marie Veronique.; ESTÉE LAUDER COMPANIES |
| Customization | Available Upon Request |
The current value of the global probiotic cosmetics industry is estimated to be around USD 343.3 million in 2023.
The probiotic cosmetics market is expected to record a CAGR of 7.1% during the forecast period.
Increasing consumer demand for natural and beneficial skincare products.
Microbiome-based formulations and personalized skincare are emerging trends.
The probiotic cosmetics market is forecasted to surpass USD 681.5 million by 2033.
| Market Size, 2024 | USD 54,772 million |
|---|---|
| Projected Market Size, 2034 | USD 87,916 million |
| Value-based CAGR (2024 to 2034) | 4.8% |
| Estimated Market Size (2023) | USD 13,460.7 million |
|---|---|
| Projected Market Size (2033) | USD 23,265.4 million |
| CAGR (2023 to 2033) | 5.6% |
| Market Estimated Value (2022) | USD 1,500.0 Million |
|---|---|
| Projected Market Value (2032) | USD 2,290.0 Million |
| Value-based Market CAGR (2022 to 2032) | 4.3% |
| Projected Market Value (2022) | USD 15.89 Billion |
|---|---|
| Anticipated Market Value (2032) | USD 26.84 Billion |
| Global CAGR (2022 to 2032) | 5.4% |
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