Probiotic Chewing Gum Market

Probiotic Chewing Gum Market Outlook from 2024 to 2034

The global probiotic chewing gum market size is expected to increase from USD 373.0 million in 2024 to USD 629.0 million by 2034. By 2034, the probiotic chewing gum market is projected to rise at 5.4% CAGR.

Attributes	Key Insights
Estimated Global Probiotic Chewing Gum Market Size (2024E)	USD 373.0 million
Projected Probiotic Chewing Gum Market Value (2034F)	USD 629.0 million
Value-based CAGR (2024 to 2034)	5.4%

The probiotic chewing gum market is set to be driven by increasing awareness of the significance of digestive and gut health well-being. Customers are increasingly seeking suitable and enjoyable techniques to incorporate probiotics into their routines. Key players are hence focusing on launching innovative chewing gums.

• For instance, CulturedCare (BLIS Probiotics) is a naturally flavored probiotic chewing gum sweetened with xylitol, which helps improve oral health and fight bad smells. CulturedCare is an effective oral probiotic that can recolonize the oral cavity after antibiotic treatment.

As consumers become more conscious of well-being and find ways to improve their overall health, products that offer oral and digestive health benefits are becoming more important. Probiotics are known for their positive effects on gut health, and incorporating them into a convenient form like chewing gum appeals to health-conscious consumers.

Probiotic chewing gum is being used to help smokers improve their oral health. The growing popularity of probiotic chewing gums for curing health conditions is expected to be a key factor driving the market. Leading manufacturers are expanding their product lines to include a wide range of probiotic chewing gum products.

2019 to 2023 Probiotic Chewing Gum Market Growth Outlook Vs. 2024 to 2034

The probiotic chewing gum market grew at a CAGR of 5.1% from 2019 to 2023. By 2034, the worldwide market for probiotic chewing gums is predicted to surge at 5.4% CAGR. Factors responsible for pushing probiotic chewing gum sales include:

• There has been a notable rise in consumer interest in and awareness of probiotics.
• Probiotics have become popular in a variety of forms, such as dairy products, functional foods, and supplements, due to their potential health advantages.
• The idea of functional foods and drinks with health advantages over and beyond those of basic sustenance has gained popularity.
• Due to consumers' growing need for goods that support health and well-being, functional ingredients like probiotics are being incorporated into a wide range of food & beverage categories.
• Technological and formulation advances have contributed to increased probiotic viability and stability in a range of products, including chewing gum. These developments have probably helped probiotic chewing gums become a commercially successful product.
• Increasing awareness among consumers about the importance of maintaining good health and overall wellness has increased the demand for probiotic chewing gums.
• Its ability to offer additional benefits beyond traditional gum and its potential benefits in supporting detoxification, immune function, and stress management have gained attention. This has led to a high demand for probiotic chewing gums, making it a popular choice among consumers.

Chewing Gum Market Trends

Product Innovations and Health Awareness to be Key Trends in the Market

• Rising demand for sustainable oral care products is set to boost sales of probiotic chewing gums.
• Growing awareness of the potential benefits of probiotics for gum health is estimated to aid demand.
• Increasing consumer awareness about the relationship between health and nutrition is projected to drive growth.
• Surging sales of probiotic chewing gums through pharmacies and online platforms are projected to boost market revenues.
• Expansion of probiotic research and innovations in oral microbiome studies is anticipated to foster demand.

Country-wise Insights

The table below shows the estimated growth rates of the top five countries. The United States, China, and Japan are set to record high CAGRs of 5.6%, 5.0%, and 6.1%, respectively, through 2034.

Countries	CAGR (2024 to 2034)
United States	5.6%
Germany	3.4%
Japan	6.1%
Australia	4.0%
China	5.0%

Health-conscious Consumers in the United States to Drive Demand

The United States is projected to surge at a CAGR of 5.6% through 2034. Emerging patterns in the market are as follows:

• Consumers in the United States are seeking quick and easy solutions for well-being; chewing gum with convenience offers health benefits, which is gaining popularity.
• In the United States, ongoing efforts are being taken to reduce smoking rates. Probiotic gums are the solutions to help individuals quit or reduce smoking, surging probiotic chewing gum demand.
• Consumers are becoming more health conscious as they seek ways to support their overall health. Probiotic products that promote one’s health, provide protection from infections, and enhance quality of life are gaining traction in the market.
• The rising popularity of chewing gums with probiotics among health-conscious consumers is expected to boost the United States market.
• Probiotic chewing gum products are broadly available in supermarkets and online stores. This makes it easy for consumers to shop, thereby boosting probiotic chewing gum sales.

Availability of Products at Competitive Prices Elevating Sales in Germany

Sales of probiotic chewing gums are projected to increase in Germany at a CAGR of 3.4% through 2034. The factors driving the market growth are as follows:

• Probiotic chewing gum is in great demand in Germany due to rising awareness among consumers about the importance of maintaining good health.
• Manufacturers are investing significantly in modern manufacturing facilities, advanced technology, and skilled labor. This increases the efficiency of producing probiotic-infused gums and lowers production costs.

Rising Disposable Income in China to Surge Demand Through 2034

The demand for probiotic chewing gums is increasing in China, with a projected CAGR of 5.0% through 2034. Emerging patterns in China’s market are as follows:

• Chewing gum and other probiotic products that support a healthy gut microbiome are expected to find a market in light of the increasing awareness of the significance of digestive health.
• High disposable income and the growing middle-class in China are expected to lead to a high willingness among consumers to spend money on goods that promote health and wellness, including functional chewing gums.

Booming E-commerce Sector Propelling Demand in Japan

Japan is projected to rise at a 6.1% CAGR through 2034. The factors driving the market’s growth are as follows:

• The retail scene in Japan is changing due to the growth of e-commerce. Probiotic chewing gum manufacturers are using internet channels to connect with a large number of customers, particularly in light of the nation's e-commerce boom.
• Developing marketing techniques that speak to the cultural values and tastes of the target market is increasing the adoption of probiotic chewing gums in Japan.

Australia-based Market Players to Witness Lucrative Growth

Australia's probiotic chewing gum market is expected to increase at 4.0% CAGR through 2034. The factors responsible for this growth are as follows:

• The market for probiotic chewing gums with sugar-free or natural sweetener formulations is driven by consumer desires for healthy products. To appeal to consumers who are health-conscious, manufacturers are striving to discover substitutes to sweeteners in the market.
• Manufacturers in Australia are concentrating on making sure that the quality and safety criteria of their probiotic chewing gums are met and regulations are followed.

Category-wise Insights

The section below shows the digestive health gum segment dominating by functionality. It is predicted to hold a market share of 23% in 2024. Based on the distribution channel, the pharmacy segment is anticipated to generate a dominant share through 2024. It is set to hold a share of 21% in 2024.

Segment	Market Share (2024)
Digestive Health Gum (Functionality)	23%
Mint Flavor (Flavor)	20%
Pharmacies (Distribution Channel)	21%

Demand in the Market to Remain High for Digestive Health Gums

Based on functionality, demand for digestive health gums is expected to remain high, with a market share of around 23% in 2024. The following factors are projected to support demand:

• Researchers have found that healthy bacteria in chewing gums can prevent and treat oral diseases such as pulpitis, periodontitis, gingivitis, and stomatitis.
• Probiotic chewing gum is in high demand due to its potential digestive health benefits.
• Including beneficial bacteria in the gum formulation helps to support a healthy gut microbiome, aid digestion, and alleviate symptoms such as bloating and irregular bowel movements.
• Consumers are adopting preventive measures to maintain optimal digestive health.
• They are incorporating probiotics into their daily routine through probiotic chewing gums.
• The portability and ease of probiotic chewing gum make it an attractive option for individuals who are always on the move.
• It provides a convenient way to supplement gut health, allowing consumers to prioritize their digestive well-being in a busy lifestyle.

Pharmacies and Drugstores Segment Continues to Dominate the Market

• Pharmacies and drugstores are key distribution channels in the probiotic chewing gum market.
• Pharmacies offer a trusted and convenient shopping experience, making them a preferred choice for buying probiotic chewing gum, especially for those looking for digestive or oral health gum products.
• Pharmacies provide a unique advantage in offering expert oral and digestive health advice.
• Pharmacists and pharmacy staff are knowledgeable about several health conditions. They can guide customers in selecting the most suitable probiotic chewing gum based on their needs, such as addressing digestive issues or promoting oral health.
• Pharmacies are widely accessible, with several locations in local communities or healthcare facilities. This convenience makes it easy for consumers to purchase probiotic chewing gum during their regular visits to the pharmacy for other health-related needs.

Competitive Landscape

Leading players are introducing novel products to meet consumer demand. They also employ tactics including partnerships, distribution agreements, mergers & acquisitions, collaborations, and advertising to gain a competitive edge in the market.

To meet the increasing demand, key players are introducing new sugar-free products onto the market. Companies are also releasing chewing gums in several flavors to capture a large market share.

For instance,

• In July 2020, Trident Gum launched a contest named #ChewTunes. In this, an augmented reality (AR) filter surrounds the brand’s new limited-edition Chew Tunes packets, inviting customers to build their beat.
• In March 2022, the Liquid CORE Gum Company launched FLATLINER gum containing 130 g of caffeine. The manufacturer states that its chewing gum is free of sugar, gluten, and dairy. It contains only natural flavors and beneficial components.
• In June 2021, Perfetti Van Melle announced an update to its Mentos Pure Fresh Gum packaging. According to the manufacturer, 90% of the packaging is made of paperboard and is recyclable.

Key Companies Profiled

• Probiotiv
• Mondelez International
• Cafosa
• Art of Nature
• Prairie Naturals
• Strapharm
• ProBiora Health
• TopGum Industries Ltd.
• ZOFT Gum Company
• BLIS Probiotics
• Bluestone Pharma

Probiotic Chewing Gum Market Segmentation by Category

By Functionality:

• Digestive Health Gum
• Oral Health Gum
• Immune System Support Gum
• Children's Probiotic Gum
• Stress and Mood Support Gum

By Flavor:

• Mint Flavor
  • Spearmint
  • Peppermint
• Fruit Flavor
• Lime Flavor
• Cinnamon Flavor
• Wintergreen

By Distribution Channel:

• Store-based Retailing
  • Hypermarkets/Supermarkets
  • Conventional Stores
  • Pharmacies and Drugstores
  • Independent Small Groceries
• Online Retailing

By Region:

• North America
• Latin America
• Europe
• East Asia
• South Asia
• Oceania
• Middle East and Africa

Frequently Asked Questions

How big is the probiotic chewing gum market?

The market is set to reach USD 373.0 million in 2024.

What is the forecast for the probiotic chewing gum market?

Demand for probiotic chewing gum is slated to expand at a 5.4% CAGR by 2034.

What is the outlook for the probiotic chewing gum market?

The market is set to reach USD 629.0 million in 2034.

Who are the key players in the probiotic chewing gum market?

Probiotiv, Mondelēz International, and Cafosa are the key players.

Which region would lead the probiotic chewing gum market?

North America is expected to lead the market with a 33% share in 2034.