Pressure Sensitive Tapes and Labels Market Outlook

The pressure sensitive tapes and labels market generated total revenue of USD 90 billion in 2022. The industry is anticipated to rise at a healthy CAGR of 6% over the forecast period, to attain market revenue of USD 170.85 billion by 2033. The amplified growth in the packaging industry, underpinned by the surging demand from the food packaging sector and e-commerce goods, is projected to augment the market in focus.

Key Elements Determining Market Development:

  • The deepening penetration of the e-commerce sector, facilitated by the surging online deliveries of household appliances and consumer goods in flexible packages and corrugated boxes, is catalyzing product demand.
  • The wide application of pressure sensitive tapes and labels in numerous end-user applications, such as construction, food and beverages, electronic goods, healthcare, general manufacturing, etc. is projected to push product sales.
  • Significant demand for rigid and flexible packaging to propel the market growth of pressure sensitive tapes and labels.
  • Accelerating the urban population, in tandem with rising per capita income, is making solid ground for the studied market, as a population with surging disposable income is likely to engage in shopping.
  • The dynamic growth of the food and beverage sector driven by the escalating adoption of modern lifestyles, swift urbanization, and rising demand for hygienic and packaged food is projected to contribute towards the upward growth trajectory of the market.
  • The popularization of polypropylene-based material due to its excellent physical, mechanical, and chemical properties is anticipated to boost the sales of pressure sensitive tapes and labels.
  • The ever-expanding application spectrum of pressure sensitive tapes and labels has a positive impact on the market scope.
  • Use of Pressure Sensitive Adhesives (PSA) tapes and labels as a solution to joining and fastening due to easy usage, advancements in adhesive technology, and relatively low cost in comparison to traditional fastening systems.

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From an End User's Perspective, the Limitations of Using Pressure Sensitive Tapes and Labels

  • High cost of material
  • Comparatively-low labeling speeds
  • Extreme levels of liner and matrix waste
  • Ability to discard labels in bottle washing units

Important Trends Impacting Market Development:

  • Due to the surging environment-conscious population, more brands are shifting to sustainable packaging solutions for their products. In several instances, the face stock of PS Labels is created from recycled material.
  • Increasing utilization of pressure sensitive labels in pharmaceutical and food products to decrease counterfeiting via Radio Frequency Identification (RFID) technology or barcodes for tracking.
Attribute Details
Pressure Sensitive Tapes and Labels Market Value (2023) USD 95.40 billion
Pressure Sensitive Tapes and Labels Market Forecast Value (2033) USD 170.85 billion
Pressure Sensitive Tapes and Labels Market CAGR (2023 to 2033) 6%

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(2017 to 2022) Demand Outlook for Pressure Sensitive Tapes and Labels Market Compared to Forecast Period (2023 to 2033)

The pressure sensitive tapes and labels market attained revenue of USD 90 billion in 2022. In the historical period, the demand outlook for the market was shaped by the surging utilization of the product in the interior parts of the automotive to augment resistance and superior adhesion quality. In addition to this, the rising global trade relation as a consequence of the rising adoption of online retailing has pulled up the demand for packaging. This is propelling the demand for pressure sensitive tapes and labels over the forecast period.

The market is estimated to generate market revenue of USD 170.85 billion by 2033, thriving at a CAGR of 6% in the forecast period. Future Market Insights (FMI) inspects key trends impacting the market over the following time durations:

Year Expected Valuation
2025 USD 107.19 billion
2028 USD 127.67 billion
2032 USD 161.18 billion
  • Short Term (2023 to 2026): The upsurge in the production and delivery of consumer goods is interpreted as a significant consumption of packaging products. Additionally, the low cost and superior packaging performance of pressure sensitive tapes and labels are propelling the market growth.
  • Medium Term (2026 to 2029): Over the forecast period, UV-based tapes are anticipated to replace solvent-based technology. This can be attributed to the many advantages of this emergent technology, such as superior efficiency and a rise in line speed. Additionally, the product is likely to substitute water-based acrylics owing to moisture resistance and superior blush.
  • Long Term (2029 to 2033): The growing focus of the key players to expand the product line, in addition to other initiatives to invigorate the foothold in the global market is projected to propel market development.

Category-wise Analysis

Paper as Backing Material for Pressure Sensitive Labels and Tapes is Gaining Traction

The paper segment is projected to be driven by the extensive deployment of paper as a backing material in pressure sensitive adhesives and tapes due to its key attributes like resistance, high stretchability, and absorption of up to 180° C, etc. Also, soft papers are commonly utilized in adhesive tapes for packaging or as a model for sandblasting. In addition to this, the application of crepe paper in masking and painter’s tapes, besides the development of high-value hemp-based paper is projected to catalyze the production of pressure sensitive tapes and labels.

Heightened Expenditure on Consumer Electronics to Spur the Consumption of Single-sided Label and Tape

The single-sided adhesion segment is estimated to contribute to the market growth of pressure sensitive tapes and labels. The segment, over the forecast period, is projected to witness market growth of 6%. The single-sided adhesion segment is used for carton sealing, electrical, masking, and medical tapes, among other industrial applications. In the consumer electronics sector, specialty single-sided adhesive tapes boost structural integrity and simultaneously protect against heat, vibration, and electrostatic discharges. Surging expenditure on electronic goods is, therefore, assessed to propel market development of labels and tapes with single-side adhesives.

Food and Beverage Segment to Hold Substantial Share of the Market

The food and beverage segment is projected to support the market growth of pressure sensitive tapes and labels over the forecast period. The segment growth can be attributed to the robust expansion of retail channels and the introduction of strict government mandates for packaged food products. Take for instance, the Food Safety and Standards Authority of India, which revised the Food Safety and Standards (Labeling and Display) Regulations, 2020 to provide extensive data on the utilized ingredients on packaged food labels. Such modifications contain the explanation of FOPNL (Front-of-Pack Nutrition Labeling) and HFSS (High Fat, Sugar, Salt). Initiatives of such kind are anticipated to push the sales of pressure-sensitive labels to deliver insights regarding the nutritional value of food items.

Escalating E-commerce Sales to Augment Logistics Sector

The robust logistics sector reflects the economic growth of the country. The accelerating growth of the logistics segment enables the movement of goods in the supply chain so that the goods eventually reach the consumer. The flourishing logistics sector, owing to the rise in e-commerce sales, is pushing the sales of flexible packaging, which is gaining traction on account of the consistently changing purchasing behavior of consumers. A shipping label is crucial for inbound and outbound logistics alike and helps in optimizing order fulfillment operations. Clear tapes have become important in logistics sector to protect the labels. As a result, the increasing sales of consumer products are propelling the consumption of pressure sensitive tapes and labels for packaging purposes.

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Country-wise Analysis

The United States to Become a Hub for the Production of Pressure-sensitive Tapes and Label

The United States pressure sensitive tapes and labels industry is being stimulated by the robust expansion of packaging, and food and beverage businesses in the country. These new developments in the market are a result of evolving consumer preferences for convenience, foods, improved lifestyle, and security issues and costs. Additionally, the mounting consumer expenditure on new vehicles is also projected to utilize labels and tapes in automotive applications, thus invigorating the market outlook in the United States. Furthermore, the significant development of automotive, electrical and electronics, and medical sectors, is also projected to bolster the application of pressure sensitive tapes and labels in the country.

China to Stand at the Forefront of the Pressure Sensitive Tapes and Labels Market

China pressure sensitive tapes and labels market is expected to witness significant growth, in terms of CAGR, in the coming years. The market growth can be credited to the increase in general manufacturing in the country. In addition to this, an increase in logistics activities, in turn, boosts the requirement for pressure sensitive tapes and labels. Furthermore, the surge in demand for adhesives with low volatile organic compound (VOC) content from countries in Asia such as Japan, China, and India is boosting the demand for water-based pressure sensitive adhesives.

The thriving manufacturing industry with increasing investments from key manufacturers is projected to yield significant market growth over the stipulated time frame. Additionally, the large production of products and surging exports are complementing the market growth in China.

The United Kingdom to Emerge as a Significant Revenue Hub for Producers of PSA Labels and Tapes

The pressure sensitive tapes and labels industry in the United Kingdom is expected to be propelled by the rising consumption of packaged food items. With an increase in the working population and growing disposable incomes, awareness regarding healthy lifestyles and the demand for packaged foods has risen. In addition to this, the rapid presence of food processing facilities is projected to intensify the demand for pressure sensitive labels and tapes for several packaging applications in the United Kingdom. Moreover, the substitution of adhesives with tapes is anticipated to positively influence market growth over the upcoming years.

Up Close with Market Participants

Market players operating in North America, Asia Pacific, and Europe are concentrating their efforts to manufacture high-quality products fit for consumption in the international market. Numerous companies in the market are raising their investments for research and development of new technologies, such as water-based and hot melt, to offer solvent-free adhesives.

Better adhesion provided by solvent-based technology is promoting its utilization in Europe as manufacturers and customers are emphasizing quality as opposed to prices. Nevertheless, rising competition from manufacturers in Asia that are offering low-cost products and materials is a key element limiting the prospects of Europe-based manufacturers.

  • In September 2019, Arkema revealed a recent range of PSAs at the LabelExpo 2019. The range was inclusive of products having sustainable and better performance to cater to the rising demand for these adhesives from the construction, packaging, and automotive sectors.
  • In April 2021, SWM International acquired the Scapa Group Plc. With this acquisition, the company aims to expand its product line with new and inventive converting and coating technologies.

Prominent Players in the Market

  • Rogers Corporation
  • Scapa Group Ltd
  • American Biltrite
  • Gaska Tapes Inc.
  • Mactac Americas, LLC.
  • LINTEC Corporation
  • UPM
  • Fuji Seal International, Inc.
  • Others

Scope of Pressure Sensitive Tapes and Labels Market Report

Attributes Details
Forecast Period 2023 to 2033
Historical Data Available for 2018 to 2022
Market Analysis USD million/ billion for Value
By Backing Material Polypropylene, PVC, Paper, Cloth, Others
By Adhesion Single Sided, Double Sided, Adhesive Transfer
By Product Tapes, Labels
By End-user Food and beverage, Healthcare, Logistics,Automotive and Transportation, General Manufacturing, Others
By Region North America; Latin America; Europe; Asia Pacific; The Middle East and Africa
Key Countries Covered The United States, Brazil, Mexico, Canada, The United Kingdom, Germany, France, Spain, Italy, Russia, Argentina, Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, the Philippines, Singapore, Thailand, Vietnam, Australia, Poland, China, New Zealand, Japan, GCC countries, South Africa, others
Key Players Rogers Corporation; Scapa Group Ltd; American Biltrite; Gaska Tapes Inc.; Mactac Americas, LLC.; LINTEC Corporation; UPM; Fuji Seal International, Inc.; Others
Table of Content
  • 1. Executive Summary | Pressure Sensitive Tapes and Labels Market
  • 2. Market Overview
  • 3. Market Background
  • 4. Global & Market Analysis 2018 to 2022 and Forecast, 2023 to 2033
  • 5. Global & Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Material
    • 5.1. Polypropylene
    • 5.2. PVC
    • 5.3. Paper
    • 5.4. Cloth
  • 6. Global & Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Adhesion
    • 6.1. Single Sided
    • 6.2. Double Sided
  • 7. Global & Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product
    • 7.1. Tapes
    • 7.2 Labels
  • 8. Global & Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By End User
    • 8.1. Food & Beverages
    • 8.2. Healthcare
    • 8.3. Logistics
    • 8.4. Others
  • 9. Global & Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region
    • 9.1. North America
    • 9.2. Latin America
    • 9.3. Europe
    • 9.4. East Asia
    • 9.5. South Asia
    • 9.6. Oceania
    • 9.7. Middle East and Africa
  • 10. North America & Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
  • 11. Latin America & Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
  • 12. Europe & Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
  • 13. East Asia & Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
  • 14. South Asia & Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
  • 15. Oceania & Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
  • 16. Middle East and Africa & Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
  • 17. Key Countries & Market Analysis
  • 18. Market Structure Analysis
  • 19. Competition Analysis
    • 19.1. Dewal Industries
    • 19.2. 3M Company
    • 19.3. Berry Global Inc.
    • 19.4. Gaska Tapes Inc.
    • 19.5. UK Industrial Tapes Ltd.
    • 19.6. National Company for Adhesive Tap
    • 19.7. Tuftape Fzco
    • 19.8. Bagla Group
    • 19.9. Western Paper Industries (Pvt) Ltd.
    • 19.10. Irplast S.p.A.
  • 20. Assumptions & Acronyms Used
  • 21. Research Methodology

Key Segments Covered in the Market Report

By Backing Material:

  • Polypropylene
  • PVC
  • Paper
  • Cloth
  • Others

By Adhesion:

  • Single Sided
  • Double Sided
  • Adhesive Transfer

By Product:

  • Tapes
  • Labels
    • Linered
      • Barcode
      • Others
    • Linerless
      • Barcode
      • Others

By End User:

  • Food and beverage
  • Healthcare
  • Logistics
  • Automotive and Transportation
  • General Manufacturing
  • Others

By Regions:

  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • The Middle East and Africa

Frequently Asked Questions

What is the Pressure Sensitive Tapes and Labels Market CAGR for 2033?

The pressure sensitive tapes and labels market CAGR for 2033 is 6%.

How Big Will the Pressure Sensitive Tapes and Labels Market by 2033?

The market is estimated to reach USD 170.85 billion by 2033.

What are the Challenges in the Pressure Sensitive Tapes and Labels Market?

The fluctuating raw material prices is the key challenge in the market

What is the Current Pressure Sensitive Tapes and Labels Market Valuation?

The market is estimated to secure a valuation of USD 95.40 billion in 2023.

What are the Opportunities in the Pressure Sensitive Tapes and Labels Market?

Increasing demand for sustainable products and the growing e-commerce industry.

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