The premixed bottled cocktails market is estimated to secure a valuation of USD 21 Billion in 2023 and is estimated to rise to USD 68 Billion by 2033. The market is anticipated at a CAGR of 12.5% during the forecast period.
The factor accelerating the demand for premixed bottled cocktails are as follows-
The premix bottled cocktail market is anticipated to be driven by changing global beverage trends, market developments, and R&D initiatives taken by major companies in the food& beverage sector leading to economic growth in the industry. Increasing consumption of flavored drinks and growing consumer inclination toward ready-to-drink products owing to busy lifestyles and hectic work schedules are anticipated to drive product demand over the next few years.
The market in North America is anticipated to be expected at a significant growth rate during the forecast period due to the rise in the popularity of flavored ready-to-drink cocktails in the USA Canada, and Mexico. These factors are projected to surge the demand for premixed bottled cocktails in the region.
Asia Pacific accounted for a major share of the global premix bottled cocktail market in 2023. The market in Asia Pacific is anticipated to grow at a moderate pace during the forecast period due to the growing demand for convenience products in China, South Korea, Japan India, and other south Asian countries, which is projected to increase the sales of premix bottled cocktail, during the forecast timeline.
The key market players are working on manufacturing the premix bottled cocktails market to gain a greater market share. Both domestic and international companies are investing in and utilizing advanced technology to expand their business operation and capture a significant share of market revenue.
Some of the leading market players operating in the premix bottled cocktails market are Hub Punch, Courage + Stone, Campari Bottled Negroni, Crafthouse Cocktails, Watershed Distillery, Empower, Belmonti Bellinis, Austiin cocktails among others. premix bottled cocktails market manufacturers are focusing on innovations to maintain the quality of cocktails.
These companies are implementing various strategies to gain an advantage such as emphasizing product quality and prices and building a strong brand reputation and distribution network. Companies operating in the premix bottled cocktails market are rapidly adopting new market dynamics and focusing on enhancing technology to address the increasing demand for improved poultry services. Also, the market players are focusing on launching new products made from meat emulsions.
In May 2021 - Greenbar Distillery expanded its foothold in non-alcoholic RTD canned cocktails with three new offerings that carry the hallmarks of craft distilling-real alcohol and actual distilling.
The trio of non-alcoholic RTDs includes Earl Grey Bitters+Soda, UnGin+Tonic, and UnRum+Cola, each of which starts as alcoholic spirits and has its alcohol stripped away during or post-distillation, leaving behind the true flavors of bitters, dry gin and blackstrap rum
The future of the premix bottled cocktails market is promising as the market is expected to continue growing in the coming years. Rising disposable income and standard of living leading to an increase in consumer spending on canned cocktails is a major factor that is creating a lucrative opportunity for the premix bottled cocktails market.
| Data Point | Key statistics |
|---|---|
| Expected Market value in 2023 | USD 21 Billion |
| Projected Market Value in 2033 | USD 68 Billion |
| Growth Rate (2023 to 2033) | CAGR of 12.5% |
Premix Bottled cocktails are premixed, ready-to-drink cocktail beverages sold in glass bottles. Introduced in the 2010s, this is a fresh concept that took off with the millennials showing interest in the premix bottled cocktails that sort of resembled the likes of bottled soft drinks in their younger days.
The only difference is that it is sugar water with alcohol content, thereby packing an extra punch in the drink. Premix bottled cocktails are available in malt-based, wine-based, spirit-based, and other types of bases. The flavours available in the premix bottled cocktails range from fruit flavours, caffeine flavours, traditional flavours (such as Mojito and Bloody Mary), and other flavours.
Compared to the minimal but steady growth of the global cocktail market, the premix bottled cocktail segment is rapidly capturing the consumers, indicating growing interests and popularity in the beverage market and a compounded annual growth rate of more than 4.5% that of the cocktail market over the forecast period.
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Developed countries like the United Kingdom and Germany are showing responsible drinking trends largely, owing to health consciousness among consumers. Though most of the consumers have been identified to be over the age of 45, trend is quite notable among the young as well.
The young consumers rather than going for low-alcohol wines prefer premix bottled cocktails that not only offers great taste but is also aromatic and appealing to the eye. Such drinks are apt for on the go consumption and saves the hassle of creating cocktails while hosting a house party.
A study found that women’s bodies are affected differently by alcohol than men’s bodies. There have been rising cases of women suffering from alcohol and double the cirrhosis death when compared to men. Adult women’s visits to hospitals for overdosing on alcohol also are rising sharply.
This phenomenon is largely observed in the Western world and to put the risky drinking patterns into check, women have started opting for premixed bottled cocktails that contains less alcohol percentage. Also, women are more likely to yield to their sweet tooth, hence they have a close affinity towards cocktails.
Some of the key players manufacturing premix bottled cocktails are as follows -
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Though North America holds the largest market share in the premix bottled cocktails market, the European market is forecasted to grow at a striking rate owing to the preference of bottled packaging for beverages. The European nations such as the United Kingdom, Germany, France, and many others account for approximately 90% of bottled packaging while the rest is covered by canned beverages.
Restaurants and bars in the city of London have keeping and delivering premix bottle cocktails to recover from the losses incurred during the COVID-19 pandemic. Few of the premix bottled cocktail brands are entirely made in France. Others regions such as South Asia, East Asia, and Australia are expected to quickly follow suit while the regions of Latin America and MEA will gradually embrace the market.
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The premix bottled cocktails market report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases).
The report also features a complete qualitative and quantitative assessment by analysing data gathered from industry analysts and market participants across key points in the industry’s value chain.
A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the premix bottled cocktails market report projects the attractiveness of each major segment over the forecast period.
1. Executive Summary 2. Industry Introduction, including Taxonomy and Market Definition 3. Market Trends and Success Factors, including Macro-economic Factors, Market Dynamics, and Recent Industry Developments 4. Global Market Demand Analysis and Forecast, including Historical Analysis and Future Projections 5. Pricing Analysis 6. Global Market Analysis and Forecast 6.1. Primary Ingredient 6.2. Additive Ingredient 6.3. Bottle Size 6.4. Alcohol Content 6.5. Sales Channel 7. Global Market Analysis and Forecast, By Primary Ingredient 7.1. Malt-based 7.2. Spirit-based 7.3. Others 8. Global Market Analysis and Forecast, By Additive Ingredient 8.1. Alcoholic 8.2. Non-alcoholic 9. Global Market Analysis and Forecast, By Bottle Size 9.1. Less than 250 ml 9.2. 250-350 ml 9.3. More than 350 ml 10. Global Market Analysis and Forecast, By Alcohol Content 10.1. Less than 5% 10.2. 5-8% 10.3. More than 8% 11. Global Market Analysis and Forecast, By Sales Channel 11.1. Liquor Store 11.2. Hypermarket/Supermarket 11.3. Convenience Store 11.4. Online Retail 11.5. Others 12. Global Market Analysis and Forecast, By Region 12.1. North America 12.2. Latin America 12.3. Europe 12.4. East Asia 12.5. South Asia 12.6. Oceania 12.7. Middle East & Africa 13. North America Sales Analysis and Forecast, by Key Segments and Countries 14. Latin America Sales Analysis and Forecast, by Key Segments and Countries 15. Europe Sales Analysis and Forecast, by Key Segments and Countries 16. East Asia Sales Analysis and Forecast, by Key Segments and Countries 17. South Asia Sales Analysis and Forecast, by Key Segments and Countries 18. Oceania Sales Analysis and Forecast, by Key Segments and Countries 19. Middle East & Africa Sales Analysis and Forecast, by Key Segments and Countries 20. Sales Forecast by Primary Ingredient, Additive Ingredient, Bottle Size, Alcohol Content, and Sales Channel for 30 Countries 21. Competition Outlook, including Market Structure Analysis, Company Share Analysis by Key Players, and Competition Dashboard 22. Company Profile 22.1. Hub Punch 22.2. Courage+Stone 22.3. Campari Bottled Negroni 22.4. Crafthouse Cocktails 22.5. Watershed Distillery 22.6. Hochstadter’s Slow & Low 22.7. Empower 22.8. Belmonti Bellinis 22.9. Austin Cocktails 22.10. Wandering Barman 22.11. Siponey 22.12. Amor y Amargo 22.13. Drnxmyth
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Premix Bottled Cocktails Market
