Billions of people currently own a mobile phone or a smartphone. And there’s no sign of slowing down in mobile ownership due to the ongoing wave of digitalization. As such, the premium A2P and P2A messaging market size can catapult from US$ 94.58 billion in 2024 to US$ 163.11 billion in 2034. The updated market research on security and reliability of A2P and P2A messaging points to a 5.60% CAGR for 2024 to 2034.
| Attributes | Details |
|---|---|
| Premium A2P and P2A Messaging Market Size, 2023 | US$ 89.57 billion |
| Premium A2P and P2A Messaging Market Size, 2024 | US$ 94.58 billion |
| Premium A2P and P2A Messaging Market Size, 2034 | US$ 163.11 billion |
| Value CAGR (2024 to 2034) | 5.60% |
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Mobile Commerce Causes Boom in the Market
Using phones for shopping is common now. In the United States, nearly 32% of adults use their smartphones to buy online at least weekly. A2P messaging helps with this by sending important messages straight to people's phones, like when their order is confirmed or when it's being shipped.
P2A messaging also helps by making it easy to buy things within messaging apps. This makes shopping easier for people. Because lots of people shop on their phones, A2P and P2A messaging services are getting popular. As m-commerce becomes more common, the market is poised for growth.
Rich Communication Services (RCS) Offers Ways to Leverage Digital Landscape
Rich Communication Services (RCS) are a big step up in A2P and P2A messaging services. They do more than regular texts (SMS), like sending pictures and letting users interact with buttons. These features help businesses make messages more interesting for customers. RCS makes messages more fun and engaging, which can lead to more people getting interested and buying the offering.
It's great for businesses who want to send images and other content straight to customers' messaging apps. RCS lets businesses connect with customers in better ways and get noticed in a busy online world. There are nearly 1.1 billion monthly active users with RCS enabled in 2024. As these numbers rise, the market benefits.
Principal Consultant
| Segment | Cloud API Messaging Platforms (Tools) |
|---|---|
| Value Share (2024) | 74.70% |
The cloud API messaging platform segment is in line to hold the leading premium A2P and P2A messaging market share in 2024. These platforms let businesses send messages to people all over the world through different devices and apps.
They're quick to set up and can connect with other systems and apps. Businesses only pay for what they use, saving money. Plus, these platforms promise to keep messages safe and make sure they get delivered. They're always updating and adding new features to stay ahead, adding to their popularity.
| Segment | BFSI (End User) |
|---|---|
| Value Share (2024) | 24.30% |
The BFSI end user segment is anticipated to hold the top premium A2P and P2A messaging market share in 2024. BFSI institutions, like banks and insurance companies, use messaging for different reasons. A2P messaging makes sure these messages are safe and reach customers on time. P2A messaging helps with security by verifying users' identities.
Banks also use messaging to keep customers engaged with things like alerts and personalized offers. They even use messaging to offer customer support through chatbots. Messages are also sent for mobile banking and payments, keeping users informed about transactions. BFSI heavily relies on messaging. This helps the market prosper.
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| Countries | Value CAGR (2024 to 2034) |
|---|---|
| United States | 5.60% |
| Germany | 1.30% |
| Japan | 2.00% |
| China | 7.70% |
| Australia & New Zealand | 1.70% |
The impact of regulatory standards on the premium messaging industry indicates a 5.60% CAGR for the market in the United States. Changes in rules, like the Telephone Consumer Protection Act (TCPA), mean businesses must follow certain rules when messaging people. Special messaging services help with this, making sure businesses don't get in trouble.
Businesses are also using these messaging services to work better with new devices. They're also using smart technology to help send messages faster and make them feel personal, helping the market thrive.
Twilio and Sinch are popular businesses in the United States. They focus on organic growth and geographic expansion. They invest in research and development to enhance their premium A2P and P2A messaging services.
The demand for premium A2P and P2A messaging in Germany is in line to increase at 1.30% CAGR until 2034. German businesses care about making sure messages are of good quality and get sent on time. These premium messaging platforms make sure messages get to people quickly and reliably.
They also help businesses use different ways to reach people, like SMS and social media. Different industries have different needs, so these messaging services offer special solutions for each, like secure messaging for healthcare and transaction alerts for banks.
SAP Digital Interconnect provides solutions for businesses in various industries in Germany. The company uses its extensive user base and ecosystem to increase the adoption of its communication solutions. It engages in partnerships and collaboration with telecom providers and technology companies to amplify its reach.
The adoption of premium A2P and P2A messaging in Japan is predicted to rise at 2.00% CAGR until 2034. Special messaging platforms use advanced tech like RCS and chatbots to send interactive messages that are better than regular texts. Businesses in Japan are quickly becoming more digital, especially in industries like retail and healthcare.
These messaging platforms help businesses talk to customers better, automate tasks, and send messages that feel personal. With Japan's aging population, there's a big need for healthcare services, and these messaging platforms help with things like appointment reminders and telemedicine support.
Industry growth factors for A2P and P2A messaging in China point to a 7.70% CAGR for the market till 2034. In China, the government supports digital innovation, helping messaging providers grow. With the country's huge online shopping market, these messaging platforms make shopping better by sending updates and offers.
They also help with services like food delivery and ride-hailing by sending messages in real time. Businesses use social media non-sparingly in China, and these messaging platforms connect with apps like WeChat to engage with customers for marketing purposes. China is a global leader in mobile commerce, with 70.1% of consumers claimed to buy things online.
Tencent Cloud is a key player in China. The company offers A2P messaging, voice, and video solutions to businesses. The company focuses on service diversification and global expansion. It uses its digital services like QQ and WeChat to offer a seamless communication experience.
Market dynamics influencing premium messaging sales point to a 1.70% CAGR in Australia & New Zealand till 2034. In Australia & New Zealand, mobile penetration rate is high, and these services help businesses send personalized messages to customers. They also prioritize keeping consumers’ information safe, so they use messaging services that have good security features.
The premium A2P and P2A messaging industry is very competitive, with significant providers like Twilio and Nexmo leading the way by providing complete solutions and wide networks. Niche businesses and startups, who focus on specialized products or developing technology, are challenging incumbents.
Regional players and technology integrators also play a role by offering tailored solutions and value-added services. Consolidation and alliances are widespread, fostering innovation and broadening market reach.
Recent Developments
The industry is valued at US$ 94.58 billion in 2024.
The market size is estimated to increase at 5.60% CAGR through 2034.
The market is expected to be worth US$ 163.11 billion by 2034.
Cloud API marketing platform is highly preferred in the market.
The market in China is predicted to expand at 7.70% CAGR through 2034.
1. Executive Summary
1.1. Global Market Outlook
1.2. Demand-side Trends
1.3. Supply-side Trends
1.4. Technology Roadmap Analysis
1.5. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
3. Market Background
3.1. Market Dynamics
3.1.1. Drivers
3.1.2. Restraints
3.1.3. Opportunity
3.1.4. Trends
3.2. Scenario Forecast
3.2.1. Demand in Optimistic Scenario
3.2.2. Demand in Likely Scenario
3.2.3. Demand in Conservative Scenario
3.3. Opportunity Map Analysis
3.4. Investment Feasibility Matrix
3.5. PESTLE and Porter’s Analysis
3.6. Regulatory Landscape
3.6.1. By Key Regions
3.6.2. By Key Countries
3.7. Regional Parent Market Outlook
4. Global Market Analysis 2019 to 2023 and Forecast, 2024 to 2034
4.1. Historical Market Size Value (US$ Million) Analysis, 2019 to 2023
4.2. Current and Future Market Size Value (US$ Million) Projections, 2024 to 2034
4.2.1. Y-o-Y Growth Trend Analysis
4.2.2. Absolute $ Opportunity Analysis
5. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Application
5.1. Introduction / Key Findings
5.2. Historical Market Size Value (US$ Million) Analysis By Application, 2019 to 2023
5.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Application, 2024 to 2034
5.3.1. Inquiry and Search Related Services
5.3.2. Customer Relationship Management Services
5.3.3. Authentication Services
5.3.4. Promotional and Marketing Services
5.3.5. Notifications and Alerts
5.3.6. Voting and Entertainment
5.3.7. Pushed Content Services
5.3.8. Interactive Messages
5.3.9. Others
5.4. Y-o-Y Growth Trend Analysis By Application, 2019 to 2023
5.5. Absolute $ Opportunity Analysis By Application, 2024 to 2034
6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Traffic
6.1. Introduction / Key Findings
6.2. Historical Market Size Value (US$ Million) Analysis By Traffic, 2019 to 2023
6.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Traffic, 2024 to 2034
6.3.1. National
6.3.2. International
6.4. Y-o-Y Growth Trend Analysis By Traffic, 2019 to 2023
6.5. Absolute $ Opportunity Analysis By Traffic, 2024 to 2034
7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Tools
7.1. Introduction / Key Findings
7.2. Historical Market Size Value (US$ Million) Analysis By Tools, 2019 to 2023
7.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Tools, 2024 to 2034
7.3.1. Cloud API Messaging Platforms
7.3.2. Traditional and Managed Messaging Services
7.4. Y-o-Y Growth Trend Analysis By Tools, 2019 to 2023
7.5. Absolute $ Opportunity Analysis By Tools, 2024 to 2034
8. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By End User
8.1. Introduction / Key Findings
8.2. Historical Market Size Value (US$ Million) Analysis By End User, 2019 to 2023
8.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By End User, 2024 to 2034
8.3.1. BFSI
8.3.2. IT and Telecom
8.3.3. Media and Entertainment
8.3.4. Travel and Transportation
8.3.5. Retail and e-Commerce
8.3.6. Healthcare
8.3.7. Government
8.3.8. Utilities and Logistics
8.3.9. Others
8.4. Y-o-Y Growth Trend Analysis By End User, 2019 to 2023
8.5. Absolute $ Opportunity Analysis By End User, 2024 to 2034
9. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region
9.1. Introduction
9.2. Historical Market Size Value (US$ Million) Analysis By Region, 2019 to 2023
9.3. Current Market Size Value (US$ Million) Analysis and Forecast By Region, 2024 to 2034
9.3.1. North America
9.3.2. Latin America
9.3.3. Western Europe
9.3.4. Eastern Europe
9.3.5. South Asia and Pacific
9.3.6. East Asia
9.3.7. Middle East and Africa
9.4. Market Attractiveness Analysis By Region
10. North America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
10.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023
10.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034
10.2.1. By Country
10.2.1.1. USA
10.2.1.2. Canada
10.2.2. By Application
10.2.3. By Traffic
10.2.4. By Tools
10.2.5. By End User
10.3. Market Attractiveness Analysis
10.3.1. By Country
10.3.2. By Application
10.3.3. By Traffic
10.3.4. By Tools
10.3.5. By End User
10.4. Key Takeaways
11. Latin America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
11.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023
11.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034
11.2.1. By Country
11.2.1.1. Brazil
11.2.1.2. Mexico
11.2.1.3. Rest of Latin America
11.2.2. By Application
11.2.3. By Traffic
11.2.4. By Tools
11.2.5. By End User
11.3. Market Attractiveness Analysis
11.3.1. By Country
11.3.2. By Application
11.3.3. By Traffic
11.3.4. By Tools
11.3.5. By End User
11.4. Key Takeaways
12. Western Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
12.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023
12.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034
12.2.1. By Country
12.2.1.1. Germany
12.2.1.2. UK
12.2.1.3. France
12.2.1.4. Spain
12.2.1.5. Italy
12.2.1.6. Rest of Western Europe
12.2.2. By Application
12.2.3. By Traffic
12.2.4. By Tools
12.2.5. By End User
12.3. Market Attractiveness Analysis
12.3.1. By Country
12.3.2. By Application
12.3.3. By Traffic
12.3.4. By Tools
12.3.5. By End User
12.4. Key Takeaways
13. Eastern Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
13.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023
13.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034
13.2.1. By Country
13.2.1.1. Poland
13.2.1.2. Russia
13.2.1.3. Czech Republic
13.2.1.4. Romania
13.2.1.5. Rest of Eastern Europe
13.2.2. By Application
13.2.3. By Traffic
13.2.4. By Tools
13.2.5. By End User
13.3. Market Attractiveness Analysis
13.3.1. By Country
13.3.2. By Application
13.3.3. By Traffic
13.3.4. By Tools
13.3.5. By End User
13.4. Key Takeaways
14. South Asia and Pacific Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
14.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023
14.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034
14.2.1. By Country
14.2.1.1. India
14.2.1.2. Bangladesh
14.2.1.3. Australia
14.2.1.4. New Zealand
14.2.1.5. Rest of South Asia and Pacific
14.2.2. By Application
14.2.3. By Traffic
14.2.4. By Tools
14.2.5. By End User
14.3. Market Attractiveness Analysis
14.3.1. By Country
14.3.2. By Application
14.3.3. By Traffic
14.3.4. By Tools
14.3.5. By End User
14.4. Key Takeaways
15. East Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
15.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023
15.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034
15.2.1. By Country
15.2.1.1. China
15.2.1.2. Japan
15.2.1.3. South Korea
15.2.2. By Application
15.2.3. By Traffic
15.2.4. By Tools
15.2.5. By End User
15.3. Market Attractiveness Analysis
15.3.1. By Country
15.3.2. By Application
15.3.3. By Traffic
15.3.4. By Tools
15.3.5. By End User
15.4. Key Takeaways
16. Middle East and Africa Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
16.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023
16.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034
16.2.1. By Country
16.2.1.1. GCC Countries
16.2.1.2. South Africa
16.2.1.3. Israel
16.2.1.4. Rest of MEA
16.2.2. By Application
16.2.3. By Traffic
16.2.4. By Tools
16.2.5. By End User
16.3. Market Attractiveness Analysis
16.3.1. By Country
16.3.2. By Application
16.3.3. By Traffic
16.3.4. By Tools
16.3.5. By End User
16.4. Key Takeaways
17. Key Countries Market Analysis
17.1. USA
17.1.1. Pricing Analysis
17.1.2. Market Share Analysis, 2023
17.1.2.1. By Application
17.1.2.2. By Traffic
17.1.2.3. By Tools
17.1.2.4. By End User
17.2. Canada
17.2.1. Pricing Analysis
17.2.2. Market Share Analysis, 2023
17.2.2.1. By Application
17.2.2.2. By Traffic
17.2.2.3. By Tools
17.2.2.4. By End User
17.3. Brazil
17.3.1. Pricing Analysis
17.3.2. Market Share Analysis, 2023
17.3.2.1. By Application
17.3.2.2. By Traffic
17.3.2.3. By Tools
17.3.2.4. By End User
17.4. Mexico
17.4.1. Pricing Analysis
17.4.2. Market Share Analysis, 2023
17.4.2.1. By Application
17.4.2.2. By Traffic
17.4.2.3. By Tools
17.4.2.4. By End User
17.5. Germany
17.5.1. Pricing Analysis
17.5.2. Market Share Analysis, 2023
17.5.2.1. By Application
17.5.2.2. By Traffic
17.5.2.3. By Tools
17.5.2.4. By End User
17.6. UK
17.6.1. Pricing Analysis
17.6.2. Market Share Analysis, 2023
17.6.2.1. By Application
17.6.2.2. By Traffic
17.6.2.3. By Tools
17.6.2.4. By End User
17.7. France
17.7.1. Pricing Analysis
17.7.2. Market Share Analysis, 2023
17.7.2.1. By Application
17.7.2.2. By Traffic
17.7.2.3. By Tools
17.7.2.4. By End User
17.8. Spain
17.8.1. Pricing Analysis
17.8.2. Market Share Analysis, 2023
17.8.2.1. By Application
17.8.2.2. By Traffic
17.8.2.3. By Tools
17.8.2.4. By End User
17.9. Italy
17.9.1. Pricing Analysis
17.9.2. Market Share Analysis, 2023
17.9.2.1. By Application
17.9.2.2. By Traffic
17.9.2.3. By Tools
17.9.2.4. By End User
17.10. Poland
17.10.1. Pricing Analysis
17.10.2. Market Share Analysis, 2023
17.10.2.1. By Application
17.10.2.2. By Traffic
17.10.2.3. By Tools
17.10.2.4. By End User
17.11. Russia
17.11.1. Pricing Analysis
17.11.2. Market Share Analysis, 2023
17.11.2.1. By Application
17.11.2.2. By Traffic
17.11.2.3. By Tools
17.11.2.4. By End User
17.12. Czech Republic
17.12.1. Pricing Analysis
17.12.2. Market Share Analysis, 2023
17.12.2.1. By Application
17.12.2.2. By Traffic
17.12.2.3. By Tools
17.12.2.4. By End User
17.13. Romania
17.13.1. Pricing Analysis
17.13.2. Market Share Analysis, 2023
17.13.2.1. By Application
17.13.2.2. By Traffic
17.13.2.3. By Tools
17.13.2.4. By End User
17.14. India
17.14.1. Pricing Analysis
17.14.2. Market Share Analysis, 2023
17.14.2.1. By Application
17.14.2.2. By Traffic
17.14.2.3. By Tools
17.14.2.4. By End User
17.15. Bangladesh
17.15.1. Pricing Analysis
17.15.2. Market Share Analysis, 2023
17.15.2.1. By Application
17.15.2.2. By Traffic
17.15.2.3. By Tools
17.15.2.4. By End User
17.16. Australia
17.16.1. Pricing Analysis
17.16.2. Market Share Analysis, 2023
17.16.2.1. By Application
17.16.2.2. By Traffic
17.16.2.3. By Tools
17.16.2.4. By End User
17.17. New Zealand
17.17.1. Pricing Analysis
17.17.2. Market Share Analysis, 2023
17.17.2.1. By Application
17.17.2.2. By Traffic
17.17.2.3. By Tools
17.17.2.4. By End User
17.18. China
17.18.1. Pricing Analysis
17.18.2. Market Share Analysis, 2023
17.18.2.1. By Application
17.18.2.2. By Traffic
17.18.2.3. By Tools
17.18.2.4. By End User
17.19. Japan
17.19.1. Pricing Analysis
17.19.2. Market Share Analysis, 2023
17.19.2.1. By Application
17.19.2.2. By Traffic
17.19.2.3. By Tools
17.19.2.4. By End User
17.20. South Korea
17.20.1. Pricing Analysis
17.20.2. Market Share Analysis, 2023
17.20.2.1. By Application
17.20.2.2. By Traffic
17.20.2.3. By Tools
17.20.2.4. By End User
17.21. GCC Countries
17.21.1. Pricing Analysis
17.21.2. Market Share Analysis, 2023
17.21.2.1. By Application
17.21.2.2. By Traffic
17.21.2.3. By Tools
17.21.2.4. By End User
17.22. South Africa
17.22.1. Pricing Analysis
17.22.2. Market Share Analysis, 2023
17.22.2.1. By Application
17.22.2.2. By Traffic
17.22.2.3. By Tools
17.22.2.4. By End User
17.23. Israel
17.23.1. Pricing Analysis
17.23.2. Market Share Analysis, 2023
17.23.2.1. By Application
17.23.2.2. By Traffic
17.23.2.3. By Tools
17.23.2.4. By End User
18. Market Structure Analysis
18.1. Competition Dashboard
18.2. Competition Benchmarking
18.3. Market Share Analysis of Top Players
18.3.1. By Regional
18.3.2. By Application
18.3.3. By Traffic
18.3.4. By Tools
18.3.5. By End User
19. Competition Analysis
19.1. Competition Deep Dive
19.1.1. Tata Communications Ltd
19.1.1.1. Overview
19.1.1.2. Product Portfolio
19.1.1.3. Profitability by Market Segments
19.1.1.4. Sales Footprint
19.1.1.5. Strategy Overview
19.1.1.5.1. Marketing Strategy
19.1.2. Nexmo (Vonage Holdings)
19.1.2.1. Overview
19.1.2.2. Product Portfolio
19.1.2.3. Profitability by Market Segments
19.1.2.4. Sales Footprint
19.1.2.5. Strategy Overview
19.1.2.5.1. Marketing Strategy
19.1.3. Syniverse
19.1.3.1. Overview
19.1.3.2. Product Portfolio
19.1.3.3. Profitability by Market Segments
19.1.3.4. Sales Footprint
19.1.3.5. Strategy Overview
19.1.3.5.1. Marketing Strategy
19.1.4. AT&T
19.1.4.1. Overview
19.1.4.2. Product Portfolio
19.1.4.3. Profitability by Market Segments
19.1.4.4. Sales Footprint
19.1.4.5. Strategy Overview
19.1.4.5.1. Marketing Strategy
19.1.5. CLX Communications (Sinch AB)
19.1.5.1. Overview
19.1.5.2. Product Portfolio
19.1.5.3. Profitability by Market Segments
19.1.5.4. Sales Footprint
19.1.5.5. Strategy Overview
19.1.5.5.1. Marketing Strategy
19.1.6. TWILIO INC.
19.1.6.1. Overview
19.1.6.2. Product Portfolio
19.1.6.3. Profitability by Market Segments
19.1.6.4. Sales Footprint
19.1.6.5. Strategy Overview
19.1.6.5.1. Marketing Strategy
19.1.7. Comviva
19.1.7.1. Overview
19.1.7.2. Product Portfolio
19.1.7.3. Profitability by Market Segments
19.1.7.4. Sales Footprint
19.1.7.5. Strategy Overview
19.1.7.5.1. Marketing Strategy
19.1.8. SAP SE
19.1.8.1. Overview
19.1.8.2. Product Portfolio
19.1.8.3. Profitability by Market Segments
19.1.8.4. Sales Footprint
19.1.8.5. Strategy Overview
19.1.8.5.1. Marketing Strategy
19.1.9. Enghouse Networks
19.1.9.1. Overview
19.1.9.2. Product Portfolio
19.1.9.3. Profitability by Market Segments
19.1.9.4. Sales Footprint
19.1.9.5. Strategy Overview
19.1.9.5.1. Marketing Strategy
19.1.10. Openmind Networks
19.1.10.1. Overview
19.1.10.2. Product Portfolio
19.1.10.3. Profitability by Market Segments
19.1.10.4. Sales Footprint
19.1.10.5. Strategy Overview
19.1.10.5.1. Marketing Strategy
19.1.11. OpenMarket (Amdocs)
19.1.11.1. Overview
19.1.11.2. Product Portfolio
19.1.11.3. Profitability by Market Segments
19.1.11.4. Sales Footprint
19.1.11.5. Strategy Overview
19.1.11.5.1. Marketing Strategy
19.1.12. Mavenir
19.1.12.1. Overview
19.1.12.2. Product Portfolio
19.1.12.3. Profitability by Market Segments
19.1.12.4. Sales Footprint
19.1.12.5. Strategy Overview
19.1.12.5.1. Marketing Strategy
19.1.13. Infobip
19.1.13.1. Overview
19.1.13.2. Product Portfolio
19.1.13.3. Profitability by Market Segments
19.1.13.4. Sales Footprint
19.1.13.5. Strategy Overview
19.1.13.5.1. Marketing Strategy
19.1.14. mGage
19.1.14.1. Overview
19.1.14.2. Product Portfolio
19.1.14.3. Profitability by Market Segments
19.1.14.4. Sales Footprint
19.1.14.5. Strategy Overview
19.1.14.5.1. Marketing Strategy
19.1.15. Link Mobility
19.1.15.1. Overview
19.1.15.2. Product Portfolio
19.1.15.3. Profitability by Market Segments
19.1.15.4. Sales Footprint
19.1.15.5. Strategy Overview
19.1.15.5.1. Marketing Strategy
20. Assumptions & Acronyms Used
21. Research Methodology
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