The Global Precision Poultry Nutrition industry is estimated to be worth USD 6.5 billion by 2024. It is projected to reach USD 10.6 billion by 2034, reflecting a CAGR of 6.4% over the forecast period 2024 to 2034.
The poultry sector is the fastest growing in the meat segment. Thus, improving poultry productivity and overall health is important to meet the needs of the growing global population.
According to a survey, chicken meat production in the Asia Pacific especially in china exercising fastest growth in 2024. as well as poultry meat consumption in the United States is on the rise, as it is considered one of the convenient and easily available food option.
The key factors driving the market include, increasing demand for poultry meat products, growing awareness among the consumers about safe and resourceful methods of sourcing food for the increasing world population, which is one of the most prominent factors boosting poultry sales.
Poultry is an important economic animal and provides a high-quality protein source for human nutrition. Poultry provides a variety of essential nutrients, it generally has a content of 60% protein, 12% fat, and 3% calcium respectively.
The consumption of poultry meat is a growing global trend, leading to an increasing demand for meat poultry-based products. As a result, the demand for precision poultry nutrition is expected to rise to meet nutrition requirements.
Nowadays Customers are becoming aware of high-quality foods and are willing to pay high amount for the same. Precision Poultry Nutrition products are improving the nutrient composition of farmed poultry to improve the industry potential.
Equally important, new technologies that have been adopted into feed formulation and production have resulted in quality nutrition being more available and cheaper which enhanced industry expansion.
| Attributes | Description |
|---|---|
| Estimated Global Precision Poultry Nutrition Industry Size (2024E) | USD 6.5 million |
| Projected Global Precision Poultry Nutrition Industry Value (2034F) | USD 10.6 million |
| Value-based CAGR (2024 to 2034) | 6.4% |
Advanced Technology and expansion of services such as Near Infrared Reflectance (NIR) technology equipment utilize specific light wavelengths to analyze the nutrient composition of raw materials NIR measurements help mitigate economic losses caused by nutrient variability and enable poultry feed manufacturers to adjust their formulations accordingly.
Their techniques of rapid screening of Precision Poultry Nutrition enables the precise identification and quantification of multiple Poultry Nutrition in complex food matrices, even at very low concentrations.
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Increasing Sales of Probiotics and Prebiotics in Poultry Diets for Improved Gut Health
The Probiotics and prebiotics segment are increasingly used to improve gut health of the bird and nutrient absorption, this offering an antibiotics free solution for improve and support health.
Probiotics and probiotics, such as Lactobacillus and Bacillus strains, it helps to improving gut microbiota, digestion and boosting immunity, which are important for growth performance and reducing the death rate.
On the other hand, prebiotics such as inulin help improve the growth of good bacteria while controlling the levels of harmful bacteria resulting in a healthy gut balance. Probiotics as well as prebiotics are beneficial in increasing feed efficiency as they help in better conversion of nutrients, and this often results in better growth and health.
As a result, these are already in intensive use in many poultry production systems as they allow less use of antibiotics and encourage healthy, natural growth which meets the people’s health and market demands for precision poultry nutrition.
Increasing demand for vitamins and minerals for balancing poultry nutrition
Poultry is one of the fastest growing segments of the agricultural sector in many countries of the world. For good poultry production need to meet the requirement of sufficient supply of minerals and vitamins in the diet. Especially in large-scale farming systems where imbalances in nutrition can lead to alterations in growth patterns, egg yield, and health status in general.
Among the fat-soluble vitamins, vitamins A, D, E, and K function to enhance immunity strengthen bones, and promote reproductive activities while the water-soluble vitamins especially the B-complex and vitamin C enhance metabolism and promote resistance to stress.
Poultry required these nutrients predispose birds to low bone density leading to low production and higher mortality. The need for vitamin and mineral supplementations indicates the extent to which health and performance have to be enhanced and risks reduced under intensive systems.
An increased demand for high-quality poultry products has also seen the producers adopting a strategy of correcting the deficiency through the use of balanced vitamins and minerals within the feed particularly in broilers and layers where these vitamins are essential for the growth of their performance.
Increasing Consumption of plant-based ingredient nutrition has driven the market growth.
increasing awareness for poultry nutrition in farmers growing sales of Plant based ingredients such as soybean, corn, and wheat are increasing in popularity in feed due to their affordability, sustainability, and nutritional value.
As concerns about the environment and resources heighten, protein sources obtained from plant ingredients become more favorable due to their affordability and sustainability.
Soybeans are useful in supplying a high amount of protein that is required during muscle formation stages whereas corn is known for its energetic carbohydrates. On the other hand, wheat and barley provide fiber and proteins to balance the calories consumed from other sources in a diet.
The use of feed ingredients based on plants helps to minimize the use of fishmeal and other animal-based products. The increasing use of plant feed ingredients is mainly driven by economics and the emerging emphasis on environmental concerns that support poultry producers in achieving their productivity levels from poultry.
As a result, farmers are aware of providing precision nutrition to their poultry on the farm. This has driven the precision poultry nutrition market growth.
Global sales increased at a CAGR of 5.2% from 2019 to 2023. For the next 10 years (2024 to 2034), projections are that expenditure on such products will rise at 6.4% CAGR.
Between 2019 and 2023, stringent regulations from organizations like the FDA, EMA have significantly influenced the landscape of analytical methods across various industries. These regulations are designed to ensure product safety, efficacy, and quality, especially in critical sectors such as pharmaceuticals, food and beverages, and environmental monitoring.
As a result, companies have been compelled to adopt more reliable and efficient analytical methods to comply with regulatory standards. SGS S.A. and R-Biopharm, a leading inspection, verification, and certification company, provides Precision Poultry Nutrition services that help food producers and suppliers comply with these regulations, ensuring product safety and marketability.
From the year 2024 to 2034, the market has high growth due to innovative solutions leads to efficiency, accuracy, and speed of Precision Poultry Nutrition analysis. rapid kits for Precision Poultry Nutrition that facilitate immediate analysis, promoting more robust monitoring of food safety. The ease of use and reliability of these advanced methods are driving their adoption across the food supply chain.
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Tier 1 Companies are referred to as the major players of the industry as they are fully established worldwide with majority shares of the business ecosystem. Industry leaders always lead the level of creativity, research, and development and most of the time are the trendsetters.
They include Cargill and Archer Daniels Midland Company (ADM). Cargill, with its innovative feed formulations and global industry distribution, is the leading provider of sustainable nutrition and health solutions due to the effective distribution of their products.
Tier 2 Companies are the regional players with adequate market coverage and are known for offering niche products. They are typically more localized and address specific issues of more general ones. Bionova is an example of this, performing well in the Asian territory due to its cutting-edge feed products.
In the same way, Ajinomoto Health & Nutrition develops and offers fish-focused feeds that take into account various life-stage and age requirements, focusing on feed quality and sustainability.
Tier 3 Companies are smaller players who are usually limited to the local or regional areas. They tend to service localized areas and do not possess the same level of R&D as bigger companies but are nonetheless helpful in satisfying local needs. These companies are smaller in size but still strong in their target industries due to their deep-seated innovations and customer service.
The following table shows the estimated growth rates of the top three territories. The USA China and India are set to exhibit high Customer, recording CAGRs of 4.2% and 6.5%, respectively, through 2034.
| Country | CAGR, 2024 to 2034 |
|---|---|
| USA | 3.7% |
| India | 6.5% |
| China | 4.2% |
Government Program Safer and Sustainable Poultry Nutrition Practices
The market value of the Precision poultry nutrition industry in the USA is USD 1.8 billion, accounting for 28.0% of global poultry nutrition value. The USA government has implemented precision nutrition programs such as The USDA Animal Protein Free Verification (APFV) Program was developed for the USA Poultry Industry to optimize feed usage aiming at better feeding quality and less environmental impact of poultry production.
These are all policies that encourage safe feed ingredients and dissuade the use of some antibiotics and therefore promote healthier diets. Also, government programs promote the use of local feed ingredients for the sake of agricultural sustainability and food security.
The regulatory actions have led to a rapid acceptance of superior feed additives and feed processing practices to comply with national safety standards, which has paved the way for the development of the USA precision poultry nutrition industry. This has also created a market for other nutritional substitutes including probiotics and amino acids used to replace the use of antibiotics.
Rising Demand for Poultry as a Primary Protein Source, Boosting Need for High-Quality Nutrition Solutions
In China, poultry is an important source of protein, which is driven by the increasing demand for affordable and available meat product options in china. With increasing urbanization and disposable income, has a growing demand for chicken and poultry products. In turn, poultry farming has emerged as a crucial sector of the food industry in China.
As a result, the producers are focusing on high-quality feeding solutions for efficient and faster growth to ensure continuous supply. There is a need for these feed solutions because they help improve feed conversion efficiency and lower the cost of production.
This demand for quality feed experiencing the industry’s growth and the resolve to ensure delivery of poultry containing nutrition in a timely this has driven the market growth.
Increasing Poultry Industry in India, Has Been Drive the Demand Affordable Nutrition Protein for Farmed Poultry.
India's poultry industry has experienced significant growth in recent years as the demand for affordable animal protein rises due to increasing population and income levels.
According to the Agricultural and Processed Food Products Export Development Authority (APEDA) Poultry is one of the fastest-growing segments of the agricultural sector in India. The total egg production in the country is 138.3 billion numbers during 2022-23. India ranks 3rd in the world in terms of total egg production.
Moreover, the Indian government organized various programs such as the Poultry Farm Yojana to provide financial assistance for poultry farming. This Program offers loans and subsidies to the producer, as a result increasing the farming of poultry in India this increase the demand of the poultry farm and these farm producers know the importance of precision nutrition needed to improve poultry health and production it helps to increase sales of amino acids, vitamins, and mineral supplements is increasing as poultry producers recognize the importance of balanced nutrition in promoting health.
These help to improve gut health and increase production. As a result, customers prefer precision poultry nutrition to their poultry farm.
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| Segment | Product (Probiotics & Prebiotics) |
|---|---|
| Value Share (2024) | 38.6% |
Companies such as DSM are innovative feed additives are developed to help farmers meet the challenges they face. The cutting-edge products provide a wide range of benefits they can help increase production and productivity, improve welfare, reduce environmental impact, and enhance product quality.
Another consideration is the increasing quality of safe, legal, and sustainably produced precision nutrition. Trouw Nutrition, through its subsidiary, is meeting this need by developing feeds that have a lesser impact on the environment than those currently available. Also, new improvements in the feed will improve the nutritional and digestibility levels of the different feeds offered to the poultry.
The competition landscape of the Precision Poultry Nutrition Market is intense. Cargill, and Archer Daniels Midland Company (ADM) are the major market players and contribute significantly in terms of R&D investment as well as further towards the creation of innovative sustainable feed concepts to tackle the market.
Such companies also seek to multiply the investment that they can dedicate to the efficient manufacturing of developing feeds to improve Poultry health, growth rates, as well as the environment.
To expand their sales, manufacturers are embracing different strategies including vertical and strategic acquisitions. For instance, Royal DSM, a global purpose-led science-based company, announces it has reached an agreement to acquire Prodap, a Brazilian animal nutrition and technology company that combines technology offerings, consulting services, and customized nutritional solutions to drive efficiency and sustainability in animal farming.
ADM was strategic in not just targeting local consumers but also local poultry producers to regionalize their distribution and thereby capture the market.
For instance:
As per Precision Poultry Nutrition type, the industry has been categorized into Probiotics & Prebiotics, Vitamins, Minerals, Enzymes.
As per Precision Poultry Nutrition By Application, the industry has been categorized into Broilers, Layers, Turkeys, Ducks, Other Poultry Types (e.g., Quail, Pheasants).
This segment is further categorized into Food Industry, Plant-Based, Animal-Based.
As per Additive Type, the industry has been categorized into Powder, Liquid, pellet.
As per the Function industry has categories into Growth Promotion, Gut Health, Immunity Boost, and Optimize Nutritional Absorption.
Industry analysis has been carried out in key countries of North America, Latin America, Western Europe, Eastern Europe, Balkans & Baltic, Russia & Belarus, Central Asia, East Asia, South Asia & Pacific Europe and the Middle East & Africa.
The global industry is estimated at a value of USD 6.5 billion in 2024.
Sales increased at 5.2% CAGR between 2019 and 2023.
Some of the leaders in this industry include Cargill, Inc, Archer Daniels Midland Company (ADM), Alltech Inc, DSM Nutritional Products, Evonik Industries, Novus International, Inc, BASF SE, Kemin Industries, Inc, Phibro Animal Health Corporation, Adisseo, Ajinomoto Health & Nutrition, Bionova.
North America region is expected to hold a revenue share of 32.6% in 2024.
The industry is projected to grow at a forecast CAGR of 6.4% from 2024 to 2034.
1. Executive Summary 2. Industry Introduction, Including Taxonomy and Market Definition 3. Market Trends and Success Factors, Including Macro-economic Factors, Market Dynamics, and Recent Industry Developments 4. Global Market Demand Analysis 2019 to 2023 and Forecast 2024 to 2034, including Historical Analysis and Future Projections 5. Pricing Analysis 6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034 6.1. By Product Type 6.2. By Application 6.3. By Ingredient Source 6.4. By Additive Form 6.5. By Function 6.6. Region 7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Product Type 7.1. Probiotics & Prebiotics 7.2. Vitamins 7.3. Minerals 7.4. Enzymes 8. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Application 8.1. Broilers 8.2. Layers 8.3. Turkeys 8.4. Ducks 8.5. Other Poultry Types (e.g., Quail, Pheasants) 9. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Ingredient Source 9.1. Plant-Based 9.2. Animal-Based 10. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Additive Form 10.1. Powder 10.2. Liquid 10.3. Pellet 11. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Function 11.1. Growth Promotion 11.2. Gut Health 11.3. Immunity Boost 11.4. Optimize Nutritional Absorption 12. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Region 12.1. North America 12.2. Latin America 12.3. Western Europe 12.4. Eastern Europe 12.5. Balkans & Baltic 12.6. Russia & Belarus 12.7. Central Asia 12.8. East Asia 12.9. South Asia & Pacific 12.10. Middle East & Africa 13. North America Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries 14. Latin America Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries 15. Western Europe Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries 16. Eastern Europe Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries 17. Balkans & Baltic Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries 18. Russia & Belarus Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries 19. Central Asia Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries 20. East Asia Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries 21. South Asia & Pacific Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries 22. Middle East & Africa Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries 23. Sales Forecast 2024 to 2034 by Product Type, By Application, By Ingredient Source, By Additive Form and By Function for 30 Countries 24. Competition Outlook, including Market Structure Analysis, Company Share Analysis by Key Players, and Competition Dashboard 25. Company Profile 25.1. Cargill, Inc 25.2. Archer Daniels Midland Company (ADM) 25.3. Alltech Inc. 25.4. DSM Nutritional Products 25.5. Evonik Industries 25.6. Novus International, Inc. 25.7. BASF SE 25.8. Kemin Industries, Inc. 25.9. Phibro Animal Health Corporation 25.10. Adisseo 25.11. Ajinomoto Health & Nutrition 25.12. Bionova 25.13. Others
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Precision Poultry Nutrition Market
