Giving a new innovation touch to everyone’s favorite beverage, prebiotic coffee is shaking things up in the coffee world. Its growing fame, especially among coffee lovers, is providing impetus for market growth, with total valuation set to grow from USD 110.3 million in 2024 to USD 229.5 million by 2034.
The amalgam of coffee and prebiotics is gradually becoming a hot trend due to escalating consumer interest in gut health and growing preference for coffee. With more and more people becoming aware of the health benefits of prebiotic coffee, global demand is forecast to surge at 4.7% CAGR through 2034.
Leading players are innovating to develop novel formulations to woo more and more coffee drinkers. For instance, they are adding novel prebiotic strains that can survive the brewing process and offer additional health benefits beyond gut health. They ensure that prebiotics do not alter the taste profile that coffee lovers expect.
Many start-ups are venturing into the coffee word, focusing on gut health. They are constantly introducing innovative functional coffee blends to increase their customer base and boost their revenues.
| Attributes | Key Insights |
|---|---|
| Market Value in 2024 | USD 110.3 million |
| Global Prebiotic Coffee Market Size in 2034 | USD 229.5 million |
| Value CAGR (2024 to 2034) | 4.7% |
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Growing interest in gut health is emerging as a key factor boosting growth of prebiotic coffee market. Consumers across the world are seeking ways to improve their digestive health and well-being, and prebiotic coffee offers a natural way to do that.
Consumers of all ages in developed regions like Europe and America are becoming aware of the health benefits of prebiotics. This will continue to uplift demand for prebiotic coffee during the assessment period.
A massive population of youth in developing regions like Asia and Africa is actively seeking new, refreshing, and nutritious coffee-related products to enhance their experience. This is anticipated to create growth prospects for functional coffee manufacturers.
Surging popularity of prebiotic products among consumers suffering from gut-related issues is another factor impacting sales growth. Similarly, ongoing product innovations will boost market growth during the assessment period.
As the day-to-day lifestyle of the new age population is rapidly changing, the dependency or demand for nutritional products is increasing. Companies are concentrating on creating innovations like new flavors without compromising the nutritional benefits of the products.
Key providers have a diversified audience base, including customers demanding natural prebiotic-sourced supplements for cognitive health support and comprehensive gut health nutrition. Their goal is to increase their market share and meet evolving needs of customers looking for natural and allergen-free products.
Global sales of prebiotic coffee grew at a CAGR of 4.0% between 2019 and 2023. The period marked the entry of various market players and product innovations. In the next ten years, functional coffee demand is forecast to surge at 4.7% CAGR, displaying a 0.7% increase from the historical growth rate.
Over the past few years, new trends have consistently emerged, and nourishment of gut health among consumers has become increasingly popular. This has encouraged consumers to seek products like functional coffee, resulting in a steady product demand.
According to FMI's latest survey, consumers these days are more concerned for their gut health nutrition and are willing to spend more on nutrition products. This is creating lucrative growth opportunities for manufacturers, and the trend is set to continue through 2034.
Escalating demand for on-the-go products, including functional coffee, due to crucial health applications like reducing the risk of type 2 diabetes is influencing market growth. Key manufacturers aim to grow their business by developing new technologies to achieve stable, improved potency at an economical price.
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The table below highlights key countries’ market revenues. The United States and Germany are predicted to remain the top consumers, with estimated valuations of USD 30.2 million and USD 16.7 million, respectively, in 2034.
In the United States, demand for prebiotic coffee is primarily propelled by the cultural preference for coffee. India is emerging as the fastest-growing market owing to growing health awareness and increasing interest in improving gut health. The European region also holds a significant market share due to cultural preferences for coffee and increasing digestion-related problems.
| Countries | Market Value (2024) |
|---|---|
| United States | USD 30.2 million |
| China | USD 8.3 million |
| Germany | USD 16.7 million |
| Japan | USD 5.2 million |
The below table shows the estimated growth rates of the top three nations. Japan and Germany are set to witness high prebiotic coffee consumption, recording CAGRs of 5.0% and 4.1%, respectively, through 2034.
| Countries | CAGR (2024 to 2034) |
|---|---|
| United States | 3.2% |
| Germany | 4.1% |
| China | 2.4% |
| Japan | 5.0% |
The United States prebiotic coffee market is poised to register steady growth, with total valuation reaching USD 30.2 million in 2024. Demand in the nation is set to rise at 3.2% CAGR between 2024 and 2034.
Cultural and traditional preferences for coffee in the United States are the primary factors boosting the market. Customers in the nation have a strong appetite for coffee due to several reasons such as mouth-feeling taste and some health benefits of coffee.
According to the National Coffee Association, 66% of Americans drink coffee each day and all age cohorts also actively seek products like functional coffee with increased health benefits without compromising their taste experiences. Around 45% of Americans believe that prebiotic coffee can be helpful in the acceleration of fat reduction in the human body.
Growing awareness for digestive health has motivated key manufacturers to strengthen their presence and innovate their products, helping to meet the surging demand across the nation. Further, manufacturers are focusing on attractive packaging of products and strategizing to increase their reach to consumers.
The prebiotic coffee market in Germany is estimated to reach a considerable valuation of USD 16.7 million in 2024 and further grow at 4.1% CAGR through 2034. This is due to escalating consumer interest in health and wellness products, growing awareness of the gut microbiome, and surging popularity of functional foods and beverages.
The German market is developing steadily amid burgeoning demand for gut-enhancing products. Along with its recovering economy, Germany has a significant advantage in the market as it is one of the world's top coffee consumers.
Sales of prebiotic coffee in Germany are anticipated to rise steadily during the next ten years. This is due to the increasing disposable income of the country’s middle class and the growing consumer knowledge of health benefits of prebiotic supplements.
The section below sheds some light on leading segments and their projected growth rates. Companies can use this information to invest in popular products and formats to solidify their positions in the global industry.
By product type, the sugar-free segment is poised to grow at a CAGR of 5.3% through 2034. Based on format, instant mixes segment will probably account for a revenue of USD 88 million by 2034. By distribution channel, the supermarkets category is forecast to total USD 42 million by 2034.
| Top Segment (Product Type) | Sugar-free |
|---|---|
| Market Value (2034) | USD 72 million |
As per the latest analysis, the sugar-free segment is set to hold 32% of the global prebiotic coffee market share in 2024 and grow with a CAGR of 5.3% through 2034. This can be attributed to growing popularity of sugar-free functional coffee among health-conscious consumers.
A major part of the world population faces the problem of diabetes and other cardiovascular diseases triggered by busy lifestyles, nutrition deficiency, and high consumption of junk food. This, in turn, is directing them toward sugar-free options.
Consumers are becoming conscious about reducing their total sugar intake. This diabetic population wants to consume functional coffee with less sugar content to keep the calorie count down. This surging trend is forecast to boost growth of the sugar-free segment during the assessment period.
Key players are using multiple marketing tools to emphasize the sugar-free aspect to cater to health-conscious consumers and differentiate their products. This will positively impact sales of sugarfree functional coffee.
| Top Segment (Format) | Instant Mixes |
|---|---|
| Market Value (2034) | USD 88.0 million |
In the format category, instant mixes segment is forecast to total USD 88 million in 2034. This is attributable to escalating consumer preference for instant mixes due to their convenience, extended shelf life, and other advantages.
On-the-go products are gaining traction across several nations. Consumers prefer instant mixes due to easier packing and escalating need for travel-friendly products. Instant coffee also mixes well with other ingredients like milk and creamer, allowing consumers to customize their coffee to their taste.
Prebiotic coffee, in combination with the convenience of instant mixes, can be ideal for people seeking a quick and healthy coffee option. New players in the market are offering new varieties of functional coffee, like non-dairy instant coffee, protein-rich, etc., to boost their sales.
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Leading manufacturers of prebiotic coffee are looking to offer a wide range of sugar and sugar-free products that target overall health. They are investing in research and development to generate formulations aiming at particular needs.
Several companies are focusing on educating people about the benefits of prebiotics on gut health to promote their products. Similarly, strategies like partnerships, distribution agreements, and collaborations are becoming popular among market players.
Recent Developments
The global market is estimated to be valued at USD 110.3 million in 2024.
Global demand is forecast to grow at a CAGR of 4.7%.
By 2034, the global market value is predicted to total USD 229.5 million.
Currently, the United States leads the global market with a share of around 18.1%.
Sugar-free segment is predicted to grow significantly.
Bulletproof 360 Inc., Soyvita, Goodguts Co., The Tea Trove, and Casa de Sante.
Yes, coffee grounds are believed to contain components that improve gut health.
Yes, it is safe to drink coffee after having Yakult.
Probiotic coffee is a type of coffee infused with probiotics.
1. Executive Summary 2. Market Overview 3. Market Dynamics 4. Value Chain Analysis 5. Global - Pricing Analysis 6. Global Market Size in Value (USD million) and Volume (Unit) Analysis 2019 to 2023 and Forecast, 2024 to 2034 7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Product Type 7.1. With Sugar 7.2. Reduced Sugar/sugar-free 8. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Format 8.1. Instant Mixes 8.2. Ready to Drink 9. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Distribution Channel 9.1. Foodservice Industry 9.2. Indirect B2C retail 9.3. Hypermarket/supermarket 9.4. Mass Grocery Retailers 9.5. Wholesale stores 9.6. Specialty stores 9.7. Independent retailers 9.8. Online Retailing 10. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Region 10.1. North America 10.2. Latin America 10.3. Europe 10.4. East Asia 10.5. South Asia 10.6. Oceania 10.7. Middle East & Africa 11. North America Market Analysis 2019 to 2023 and Forecast 2024 to 2034 12. Latin America Market Analysis 2019 to 2023 and Forecast 2024 to 2034 13. Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034 14. East Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034 15. South Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034 16. Oceania Market Analysis 2019 to 2023 and Forecast 2024 to 2034 17. Middle East & Africa Market Analysis 2019 to 2023 and Forecast 2024 to 2034 18. Country-level Market Analysis, 2024 19. Market Structure Analysis 20. Competition Analysis 20.1. Bulletproof 360 Inc 20.2. Soyvita 20.3. Goodguts Co. 20.4. The Tea Trove 20.5. Casa de Sante 20.6. Gut powder drinks 20.7. Bevas World SL 20.8. Copper Moon 20.9. Chobani 20.10. Other Players (On Additional Requests) 21. Assumptions and Acronyms Used 22. Research Methodology
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Prebiotic Coffee Market
