Pre-Shave Care Market Outlook (2022 to 2032)

The global pre-shave care market is estimated to reach USD 7.9 Billion in 2022.Sales of pre-shave care products will increase at a 5.3% CAGR, pushing the market size to USD 13.4 Billion by 2032. The share of the pre-shave care market is approximately 45-48% in the global shaving care market.

Attribute Details
Pre-Shave Care Market Estimated Value (2022) USD 7.9 Billion
Projected Market Size (2032) USD 13.4 Billion
Value-based CAGR (2022 to 2032) 5.3%
Top Player Market Share 10%-15%

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2017 to 2021 Pre-Shave Care Market Outlook Compared to 2022 to 2032 Forecast

Growing emphasis on personal care and grooming is expected to fuel sales of pre-shave products in the market. As per FMI, demand for pre-shave care products is projected to grow at a 5.3% CAGR, in comparison to the 4.2% CAGR registered between 2017 to 2021.

Increasing expenditure on personal care goods across emerging economies will favor the growth in the market. Further, the growing number of salons and barbershops is also expected to boost the global pre-shave care market.

Leading manufacturers have benefited from the evolution of modern distribution channels, which have enabled them to reach out to customers across the globe. Consumers are preferring online channels, as they can choose from a wide range of pre-shave care products available with exciting offers and discounts.

Leading personal care product manufacturers are investing in research and development to launch new products that meet consumer demand, along with focusing on customer-specific product formulations. This is expected to fuel the global pre-shave care market.

pre-shave-care-market

Pre-Shave Care Market

What is Driving Sales of Pre-shave Care Products Among Consumers?

Today, consumers are very conscious of their appearance, which leads them to experiment with various cosmetics and personal care products. Taking cues, manufacturers are launching personal care products that are targeted towards both male and female demographics.

When it comes to shaving and beard shaping, preference and choices among consumers keep changing according to ongoing trends and styles. This factor has sparked interest in men's pre-shave care products. Pre-shave products are primarily used to reduce the likelihood of ingrown facial hair. Men's pre-shave products soften the hair, allowing for a smooth shave while avoiding cuts, especially at sharp angles, which can happen while shaving over ingrown hair.

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How Chemical Free and Natural Ingredients Products Are Influencing Demand?

Manufacturers of pre-shave care are developing skin-friendly products with a variety of natural and organic ingredients, which is likely to benefit the pre-shave care market. Shaving gels, creams, and foams with new fragrances and beneficial ingredients such as vitamin E and aloe vera are frequently introduced into the market.

Organic and natural ingredients are becoming more popular in shaving care products to make them safer and chemical-free. The return of traditional wet shaving techniques, which had been gradually encroached on by the popularity of electric shavers, will bode well for the market. As per the report, sales in Asia Pacific and Latin America will gain traction amid growing interest in personal grooming.

Country-wise Insights

How is the Pre-Shave Care Market Faring in the USA?

Demand for Organic Pre-Shave Products in the USA Will Fuel Growth

The USA is considered a lucrative market for pre-shave care products, holding 87.9% of the North American pre-shave care market share in 2021. Lifestyle and demographic changes are also influencing demand in the market. The availability of at-home salon services and greater awareness of the benefits of grooming are spurring demand for male grooming services.

Various brands are launching products for men's skincare to accommodate the growing demand. Companies are shifting their focus away from neutral items and toward gender-specific offerings amid greater demand for men's personal care items. This is expected to fuel growth in the USA market over the forecast period.

Why is the Demand for Pre-Shave Care Increasing in Germany?

Growing Sales of Pre-Shave Products through Online Channels in Germany Will Boost the Demand

Germany accounted for over 25.7% of Europe's pre-shave care market share in 2021. In Germany, the male grooming market is thriving as more consumers are paying attention to their appearance and skin.

Men's toiletries, which include male-specific shaving products such as pre-shave care products, are expected to outpace skincare and hair care segments. Additionally, shaving products will remain an important category in the country as they serve as the anchor point for male grooming routines, with toiletries marketed as post- or pre-shaving products.

What is Driving the India Pre-Shave Care Market?

Expansion of International Brands in India Will Boost Sales of Pre-Shave Care Products

In 2021, India held over 37.7% of the South Asia pre-shave care market share. Growth can be attributed to format innovations such as compact packaging and travel kits. India is also a growing market for clean products such as natural, mineral, organic, and skin-nourishing gels, and pre-shaving creams. Further, the presence of several leading and international manufacturers is expected to augment the growth in the market.

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Category-wise Insights

Why is the Demand for Pre-Shave Foam Rising?

Consumers are Preferring Pre-shave Foams over Creams

Over the forecast period, demand in the pre-shave foams segment is predicted to rise at a CAGR of 5.6%. Pre-shave foam is composed of water, oils, and an emulsion of servants or soap.

Rising focus on beauty awareness among consumers, changes in lifestyle, and the growing need for more convenience are driving growth in the pre-shave foam segment. Further, the addition of ingredients in shaving foam to improve the scent and offer skincare benefits is expected to increase demand for the product.

What is Driving Sales of Natural Pre-Shave Care Products?

Demand for Natural and Clean-label Products Will Continue Gaining Momentum

In terms of nature, sales in the natural segment are forecast to grow at a 7.9% CAGR over the assessment period. Concerns regarding the harmful effects of chemicals on the skin, such as skin dullness, irritation, and dryness, are spurring demand in this segment. Consumers are becoming aware of the benefits of natural/organic products, prompting them to seek out eco-friendly, sustainable skincare products with greater product ingredient transparency.

Which is the Most Preferred Price Range?

Sales of Mid-Range Pre-Shave Care Products to Remain High

Based on the price range, the mid-range segment is expected to account for 55.6% of the total market share in 2022. As players in the market are offering a wide range of products under this range which is affordable to expand their consumer base.

Why are Store-Based Sales Channel Preferred by the Consumers?

Easy Availability of Pre-Shave Foams and Creams at Retail Stores Will Augment the Demand

By sales channel, store-based channels such as supermarkets and hypermarkets held the largest share of 24.2% in 2021. A wide range of brands and products are available in stores, resulting in most purchases being made.

Online retailers, on the other hand, are expected to witness growth at an 8.3% CAGR over the forecast period. A growing number of online distribution channels, such as Nykaa, Myntra, Amazon, and Walmart, that offer a diverse range of pre-shave care products will fuel growth in this segment.

Competitive Landscape

Leading players operating in the pre-shave care market are aiming at strategic collaborations and partnerships with other manufacturers to expand their product portfolios to address the demand from an expanding pool of consumers.

  • In the year 2018, Kroger announced the launch of Bromley's for men, which included pre-shave products at the Kroger family of stores.

Scope of Report

Attribute Details
Forecast Period 2022 to 2032
Historical Data Available for 2017 to 2021
Market Analysis USD Billion for Value
Key Regions Covered North America; Latin America; Europe; East Asia; South Asia; Oceania & MEA
Key Countries Covered The USA, Canada, Brazil, Mexico, Germany, the UK, France, Spain, Italy, Russia, Benelux, South Africa, Northern Africa GCC Countries, China, Japan, South Korea, India, Thailand, Malaysia, Indonesia, Australia & New Zealand.
Key Segments Covered Product Type, Price Range, Sales Channel, and Region.
Key Companies Profiled Claus Porto; L'Oreal SA; Kiehl; Johnson & Johnson; Bold For Men; Energizer Holdings, Inc.; Malhotra Shaving Products Ltd; Acqua DI Parma; Beiersdorf AG; Edgewell Personal Care Company; Godrej Group; Siemens Healthcare
Report Coverage Market Forecast, Company Share Analysis, Competition Intelligence, Drivers, Restraints, Opportunities and Threats Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives

Global Pre-Shave Care Market by Category

By Product Type:

  • Pre-Shave Foam
  • Pre-Shave Cream
  • Pre-Shave Gel
  • Pre-Shave Soap
  • Other Pre-Shave Products

By Nature Type:

  • Natural/Organic
  • Conventional

By Consumer Orientation:

  • Men
  • Women

By Price Range:

  • Low
  • Medium
  • Premium

By Sales Channel:

  • Supermarkets/Hypermarkets
  • Specialty Stores
  • Multi-Brand Stores
  • Salon/Grooming Clubs
  • Drug Stores & Pharmacies
  • Online Retailers
  • Other Sales Channel

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East and Africa (MEA)

Frequently Asked Questions

How big is the pre-shave care market?

The global pre-shave care market reached a valuation of USD 7.6 Billion in 2021.

At what rate did the global pre-shave care market grow between 2017 and 2021?

The global pre-shave care market grew at a 4.2% CAGR between 2017 and 2021.

What are the key trends driving pre-shave care market sales?

Growing popularity of online stores, new product launches, and increasing usage of herbal/organic pre-shave care products are some of the key trends boosting the market.

Who are the leading players in the global pre-shave care market?

Leading players operating in the global pre-shave care market are Edgewell Personal Care Company L'Oreal SA, Kiehl, Johnson & Johnson, and Beiersdorf AG among others.

What is the USA pre-shave care market outlook?

The overall sales of pre-shave care products in the USA are projected to surge at a 4.9% CAGR over the forecast period.

Table of Content
	1. Executive Summary | Pre-Shave Care Market
	2. Market Overview
	3. Key Market Trends
	4. Key Success Factors
	5. Global Market Demand Analysis 2017 to 2021 and Forecast, 2022 to 2032
	6. Global Market - Pricing Analysis
	7. Global Market Demand (in Value or Size in US$ Million) Analysis 2017 to 2021 and Forecast, 2022 to 2032
	8. Market Background
	9. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Sunroof Type
		9.1. In-Built
		9.2. Panoramic
		9.3. Folding
		9.4. Pop-Up
		9.5. Others
	10. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Operation Type
		10.1. Electric
		10.2. Manual
	11. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Material Type
		11.1. Glass
		11.2. Fabric
	12. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Vehicle Type
		12.1. Passenger Car
			12.1.1. Compact Car
			12.1.2. Mid-Sized Car
			12.1.3. Luxury Car
			12.1.4. SUVs
		12.2. Light Commercial Vehicle
	13. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Sales Channel
		13.1. OEM
		13.2. Aftermarket
	14. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Region
		14.1. North America
		14.2. Latin America
		14.3. Europe
		14.4. East Asia
		14.5. South Asia and Pacific
		14.6. Middle East and Africa
	15. North America Market Analysis 2017 to 2021 and Forecast 2022 to 2032
	16. Latin America Market Analysis 2017 to 2021 and Forecast 2022 to 2032
	17. Europe Market Analysis 2017 to 2021 and Forecast 2022 to 2032
	18. East Asia Market Analysis 2017 to 2021 and Forecast 2022 to 2032
	19. South Asia and Pacific Market Analysis 2017 to 2021 and Forecast 2022 to 2032
	20. Middle East and Africa Market Analysis 2017 to 2021 and Forecast 2022 to 2032
	21. Key Countries Market Analysis
	22. Market Structure Analysis
	23. Competition Analysis
		23.1. Webasto Group
		23.2. Aisin Corporation
		23.3. Inalfa Roof Systems
		23.4. Yachiyo Industry
		23.5. Inteva Products
		23.6. Yutian Gaunjia (Mobitech)
		23.7. Magna International
		23.8. CIE Automotive
		23.9. BOS GMBH & CO. KG
		23.10. Other Prominent Players
	24. Assumptions and Acronyms Used
	25. Research Methodology
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