The powdered soft drinks market size is estimated to be valued at USD 12.3 billion in 2023 and is expected to expand at a CAGR of 3.4% to USD 17.3 billion by 2033. The rise in trekking, walking, travel events, and camping has resulted in a shoot-up of demand for packaged refreshments, boosting the powdered soft drink market share globally.
The global powdered soft drinks market has been experiencing significant growth in recent years, with an increasing number of consumers looking for convenient, portable, and affordable beverage options. The demand for powdered drink mix can be attributed to several factors, including changing consumer preferences, increased awareness of health and wellness, and the growing popularity of outdoor sports and activities.
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One of the key trends driving the powdered soft drinks market is the increasing demand for convenience and portability. With busy lifestyles and on-the-go consumption becoming increasingly common, consumers are looking for quick and easy options that can be consumed on the move. A powdered drink mix is ideal as it is lightweight, easy to prepare, and conveniently carried in a backpack or gym bag.
Demand sustains in the powdered soft drinks industry with a rising focus on health and wellness, given the consequences of obesity. The quest for products with lower sugar content and fewer calories among health-conscious consumers makes sugar-free powdered drink mixes preferable. Additionally, the demand for sugar-free powdered drink mix catches attention as a refreshing beverage and is gaining popularity over traditional soft drinks.
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The demand for powdered sports drink mix is on the rise, driven by the growing popularity of outdoor sports and activities. Athletes and fitness enthusiasts are looking for ways to stay hydrated and replenish electrolytes during and after workouts, and a powdered sports drink mix offers a convenient and affordable solution. These drinks can help boost energy levels and enhance performance, making them a popular choice among active individuals.
The powdered cola drink mix flavor is also growing, with consumers seeking unique and customizable beverage options. Powdered cola drink mix offers a variety of flavor options, allowing consumers to mix and match flavors to create their custom beverages. This flexibility and variety drive sales in the powdered cola drink mix segment.
The powdered plum drink flavor is also experiencing a rise in popularity, driven by the growing demand for unique and exotic flavors. Consumers are looking for new and exciting taste experiences, and the powdered plum drink mix offers a refreshing and distinctive flavor option. This trend towards unique and exotic flavors is expected to continue driving growth in the powdered soft drinks market.
| Powdered Soft Drinks Market Size Value in 2023 | USD 12.3 billion |
|---|---|
| Powdered Soft Drinks Market Forecast Value in 2033 | USD 17.3 billion |
| Global Growth Rate (2023 to 2033) | 3.4% CAGR |
| Forecast Period | 2023 to 2033 |
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The growth rates of the global market and its potential for future expansion are compared and evaluated by FMI every six months. Certain demographic and innovative elements of the market are dominant as a result of the subjective effects of macro- and industry-level variables.
The growing demand for these beverages among young people, professionals, and athletes is driving the rise of the powdered beverage industry worldwide. The market for powdered beverages has a lot of room to develop thanks to aggressive marketing and promotion, celebrity endorsements, quick retail penetration, and undiscovered areas.
The global powdered soft drinks market expanded by 3.0% during the first half of 2021. However, not all areas have seen this rise equally; the developing markets have seen a rate of growth of 3.3% (H1 2022 Expected). As a result, there will be a 33 BPS point difference between H1 2022's expected growth and predicted growth.
| Market Statistics | Details |
|---|---|
| H1,2021 (A) | 3.0% |
| H1,2022 Projected (P) | 3.0% |
| H1,2022 Outlook (O) | 3.3% |
| BPS Change : H1,2022 (O) - H1,2022 (P) | (+) 30 ↑ |
| BPS Change : H1,2022 (O) - H1,2021 (A) | (+) 33 ↑ |
Consumer demand for on-the-go products is a key factor that is driving the growth of the powdered soft drinks market. Busy schedules and tiring lifestyles are reducing the time spent on preparing healthy, tasty, and flavorful beverages. Hence, packaged items such as powdered soft drinks have become a likable and preferred option amongst consumers of almost all age groups. It's also simple to make a powdered soft drink. Furthermore, consumer-friendly packaging such as sachets is even more convenient in the powdered soft drinks category.
Powdered soft drinks are being remodeled in all regions by including low-calorie and natural sweeteners, giving health-conscious consumers the opportunity to consume soft drinks without comprising their health routines. In addition, powdered soft drinks can easily be diluted/ concentrated according to individual needs, unlike still drinks and ready-to-drink soft drinks.
Besides, powdered soft drinks are a delicious modicum for consuming nutrients. The product has gained considerable attention in clinical and sports nutrition, especially among consumers suffering from dysphagia. Due to the gym and fitness trend, the sports nutrition industry has witnessed a surging demand for various product types and formats, such as powder and gels. Hence, customized development of powdered soft drinks to cater to the demands of these specific segments is also on the rise and is expected to drive the growth of the powdered soft drinks market.
The supply chain of powdered soft drinks has proven decent in terms of transportation facilities, which helps with the easy flow of concentrated products. Existing supply models have benefited powdered soft drinks in reaching customers without obstacles. The powdered soft drinks supplied to food service and institutional outlets are supplied in bulk and facilitated with effective storage and transportation.
Also, with food quality becoming increasingly important to consumers, powdered soft drink manufacturers, distributors, and other participants in the supply chain are investing in maintaining transparency in the supply chain and enhancing the traceability of products.
Good services play an important role in building customer relations, and in a bid to enhance services, quick and on-time delivery has become significantly important. Online selling has also contributed to shaping the evolution of the transportation and logistics vertical in the powdered soft drinks market.
| Top Flavor | Orange |
|---|---|
| CAGR % 2023 to 2033 | 4.2% |
The orange flavor is predicted to be the top flavor in the global powdered soft drinks market, with a CAGR of 4.2% from 2023 to 2033. This is due to changes in customer taste and choice and the popularity of citrus flavors such as lemon, orange, and pineapple. As a result, manufacturers are offering new flavors to meet the market's expanding customer demand for powdered soft drinks.
| Top Packaging | Pouches & Sachets |
|---|---|
| CAGR % 2023 to 2033 | 3.3% |
Pouches and sachets packaging are gaining popularity in the powdered soft drink market worldwide, with a CAGR of 3.3% from 2023 to 2033. This is because they provide perceived value for consumers and are lightweight compared to other packaging methods. Manufacturers also benefit from the flexibility in packing, the potential to demonstrate environmental awareness, and lower transportation costs due to less weight and the capacity to fit a large number in the same space. Sachets packaging is offered in various sizes to meet the market's expanding consumer demands.
| Top Sales Channel | Online Stores |
|---|---|
| CAGR % 2023 to 2033 | 5.5% |
Online stores are predicted to be the top sales channel in the worldwide powdered soft drinks market, with a CAGR of 5.5% from 2023 to 2033. This is due to the busy lifestyles of customers and the easy availability of products in a variety of flavors. In addition, the distribution channel of hypermarkets will further drive the global market by providing a selection of items with varied nutritional values and flavors of drinks for consumers.
| United States Market Size (USD million) by End of Forecast Period (2033) | USD 3.1 billion |
|---|---|
| CAGR % 2023 to End of Forecast (2033) | 2.5% |
The powdered soft drinks industry in the United States is expected to reach a market size of USD 3.1 billion with a CAGR of 2.5% during the forecast period. The dominance of the United States in the industry is attributed to innovation and various flavors. Consumers in the United States are known to be early adopters of new products, and the industry has capitalized on this trend by introducing innovative flavors and packaging. Additionally, the industry has developed products targeting specific demographics, such as health-conscious consumers and children.
| China Market Size (USD million) by End of Forecast Period (2033) | USD 2.0 billion |
|---|---|
| CAGR % 2023 to End of Forecast (2033) | 3.9% |
China's powdered soft drinks industry is expected to reach a market size of USD 2.0 billion with a CAGR of 3.9% during the forecast period. The growing demand for convenience and health drinks drives the growth of the industry in China. Busy lifestyles have increased demand for on-the-go drinks, and powdered soft drinks provide a convenient option for consumers. Moreover, the health benefits associated with powdered soft drinks, such as the ability to control sugar intake, have attracted health-conscious consumers in China.
| Brazil Market Size (USD million) by End of Forecast Period (2033) | USD 1.3 billion |
|---|---|
| CAGR % 2023 to End of Forecast (2033) | 4.4% |
The powdered soft drinks industry in Brazil is expected to reach a market size of USD 1.3 billion with a CAGR of 4.4% during the forecast period. The growth of the industry in Brazil is attributed to rising disposable income and growing urbanization. The increasing purchasing power of consumers in Brazil has led to a greater demand for premium products, including powdered soft drinks. Moreover, the growing urbanization in Brazil has led to greater adoption of western lifestyles, which includes higher consumption of powdered soft drinks.
| India Market Size (USD million) by End of Forecast Period (2033) | USD 1.3 billion |
|---|---|
| CAGR % 2023 to End of Forecast (2033) | 5.4% |
India's powdered soft drinks industry is expected to reach a market size of USD 1.3 billion with a CAGR of 5.4% during the forecast period. The growth of the industry in India is driven by the growing population and changing consumer preferences. With a large population, India represents a significant market for the powdered soft drinks industry. Additionally, changing consumer preferences, including a greater emphasis on health and wellness, have led to a greater demand for healthier options.
| Italy Market Size (USD million) by End of Forecast Period (2033) | USD 650.0 Million |
|---|---|
| CAGR % 2023 to End of Forecast (2033) | 1.6% |
The powdered soft drinks industry in Italy is expected to reach a market size of USD 650.0 Million with a CAGR of 1.6% during the forecast period. The market in Italy is considered mature, with stable growth. The growth of the industry in Italy is primarily driven by the popularity of traditional Italian flavors, such as lemon and orange. Additionally, the industry has seen a growing demand for premium products, including organic and all-natural options.
The product's packaging is a key element that boosts brand value. It improves the product's appeal and visibility. As a result, manufacturers of powdered beverages have begun to concentrate on new packaging concepts. For instance, compared to the costs of bottled packaging, Mondelez International offers refill packets at a marginally reduced cost.
The quick introduction of new powdered beverage items is driving the market expansion for the product. Many producers are attempting to increase the variety of their offerings by including additional flavors. In addition, several technical advancements may be found in manufacturing powdered drinks.
Some new developments that have taken place in these markets include:
The market is valued at USD 12.3 billion in 2023.
From 2017 to 2022, the market registered a CAGR of 3.0%.
The market shall reach USD 17.3 billion in 2033.
The United States to register a 2.5% CAGR until 2033.
Growing demand for unique and exotic flavors to boost the market.
1. Executive Summary | Powdered Soft Drinks Market 2. Market Overview 3. Market Background 4. Global Market Analysis 2017 to 2022 and Forecast, 2023 to 2033 5. Global Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Flavour 5.1. Cola 5.2. Orange 5.3. Lemon 5.4. Mango 5.5. Apple 5.6. Berry 5.7. Mixed Fruit 5.8. Others 6. Global Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By End Use 6.1. Institutional 6.2. Horeca 6.3. Household 7. Global Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Sales Channel 7.1. Hypermarkets/Supermarkets 7.2. Discount Stores 7.3. Mass Grocery Retailers 7.4. Wholesale Club Stores 7.5. Foodservice 7.6. Others 8. Global Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Packaging 8.1. Carton Boxes 8.2. Pouches & Sachets 8.3. Cans 8.4. Bulk Packaging 9. Global Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Region 9.1. North America 9.2. Latin America 9.3. Europe 9.4. Asia Pacific Excluding China 9.5. China 9.6. Middle East and Africa 10. North America Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Country 11. Latin America Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Country 12. Europe Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Country 13. Asia Pacific Excluding China Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Country 14. China Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Country 15. Middle East and Africa Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Country 16. Key Countries Market Analysis 17. Market Structure Analysis 18. Competition Analysis 18.1. Nestlé S.A. 18.2. Mondelēz International, Inc. 18.3. Dr. Pepper Snapple Group, Inc. 18.4. PepsiCo, Inc. 18.5. US Foods, Inc. 18.6. Continental Mills, Inc 18.7. AriZona Beverage Company LLC 18.8. Insta Foods 18.9. Sugam Products 18.10. Lasco Foods, Inc. 18.11. The Sqwincher Corporation 18.12. Grand Brands, Inc. 19. Assumptions & Acronyms Used 20. Research Methodology
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Powdered Soft Drinks Market
