The global poultry packaging market is set to enjoy a valuation of USD 2.6 billion in 2023, and further expand at a CAGR of 4.0% to reach USD 3.85 billion by the year 2033. Based on the packaging type, the rigid packaging segment is projected to remain the leading packaging segment in the market.
Growth in the segment is due to its superior product protection coupled with increasing demand for innovative trays and boxes. As per Future Market Insights (FMI), the rigid packaging segment is estimated to create an incremental opportunity of USD 1.3 Billion during 2022-32.
According to the FMI analysis, the poultry packaging market revenue totaled USD 2.4 billion in 2021. With the growing demand for the high in nutrition poultry food, the global poultry packaging market is projected to accelerate at a CAGR of 5.0% during the forecast period. The market is expected to create an absolute incremental growth opportunity of USD 1.5 billion in 2022.
Rapid development and expansion of the food packaging industry are expected to positively affect the demand for poultry packaging. The poultry packaging market is anticipated to expand 1.7 times the current market value during the forecast period.
| Attributes | Key Statistics |
|---|---|
| Poultry Packaging Market Size 2023 | USD 2.6 billion |
| Market Size 2033 | USD 3.85 billion |
| Value CAGR (2023 to 2033) | 4.0% |
| Collective Value Share: Top 3 Countries (2022E) | 34 to 35% |
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The global poultry packaging market witnessed a CAGR of 3.5% during the historic period (2015 to 2021), with a market value of USD 2.4 Billion in 2021 from USD 1.9 Billion in 2015. The poultry packaging market is poised to expand with rising sales of packaging materials.
These materials are used to preserve the fresh meat and forms of the meat products. Further, an increase in the demand for ready-to-eat meals and convenience food will augment the poultry packaging demand.
Flexible packaging is used in poultry packaging as films protect the product from dust and moisture. However, rigid packaging is used more as compared to flexible as the demand for the products like trays, bowls, and boxes is high in the market.
The poultry packaging ensures that the food stored remains fresh and is not contaminated. The materials used in this type of packaging are plastic, paper, and molded pulp.
Subsequently, the rising trend for healthy eating is boosting the demand for poultry packaging. Overall, the global poultry packaging market is slated to expand at a robust pace during the forecast period (2022 to 2032).
Need for Extended Shelf Life by Active Packaging to Propel Demand
Shelf life is an essential parameter for the protection of poultry meals among end users. Hence, the adoption of active packaging for poultry packaging is preferred as it provides extended shelf life to the products. Shelf life is defined as the time between the packaging of the product and its use when the food product properties remain unchanged.
The shelf life of the products is extended by creating or maintaining an environment to avoid poultry meat spoilage. Hence, key players use active packaging to manipulate temperature, gases, and oxygen. Thus, improvement in the shelf life of active packaging technology has emerged as one of the crucial drivers for the poultry packaging market.
Technical Advancements in Packaging Industry to Boost the Market
Increasing research and development of active, smart, and intelligent packaging solutions by manufacturers and research institutions is giving impetus to the poultry packaging market. Several smart packaging technologies have been developed in recent years, which, manufacturers have been quick to incorporate into their packaging systems.
Key players in the market are focusing on developing technology to extend shelf life, improve product quality & safety, and keep the transparency of the product. Hence, increasing demand for active and intelligent packaging is expected to create a conducive environment for the market over the upcoming decade
Principal Consultant
Increasing Consumption of Poultry Meat to Drive the Sales in India's Poultry Packaging Market
As per FMI, poultry is one of the fastest-developing sectors in the India agricultural industry. According to the Agricultural & Processed Food Products Export Development Authority (APEDA), the production of eggs and broilers is rising at the rate of 8-10% every year. Poultry meat is considered to be the fastest-growing component in the meat market.
In addition to this, India exported poultry products with a market value of USD 58.70 Million in the year 2020 to 2021. On the back of this, India's poultry packaging market is expected to be at 6.9% CAGR during the forecast period.
The advent of Smart Packaging for Poultry Products to Drive Sales in the USA
FMI estimates the USA poultry packaging market will create an incremental opportunity of USD 300.3 Million during 2022 to 2032.
Rapid innovation and the advent of smart packaging are creating a scope for the increased shelf life of packed products and improving the availability of poultry products. This is expected to accelerate the demand for poultry packaging in the country.
According to the National Chicken Council, In the USA, the per capita consumption of poultry products was 113.3 pounds in 2021.
As compared to 2015, there is a rise in per capita consumption by 8 pounds in terms of poultry meat. Hence, with growing consumption of poultry products will drive the demand in the poultry packaging market in the coming years.
Rigid Packaging to Account for More than 3/5th of Poultry Packaging Sales
Based on the packaging type, the rigid packaging segment holds the largest share of the global poultry packaging market. The segment is projected to hold around 65% of the market share in 2022. This is due to product developments and innovations to keep food safe and secure.
Rigid packaging involves products such as trays, bowls, boxes, etc. Trays are used more for poultry packaging, as they are stapled in poultry presentation with multiple sizes and are better in material handling.
The recent innovations in the trays are the use of vacuum skin packaging (VSP) or modified atmosphere packaging (MAP). Hence, innovations and benefits from rigid packaging are expected to propel the growth in the segment.
Availability of a Wide Range of Poultry Products in Retail Stores will Augment Demand
In terms of distribution channels, the retail stores segment is predicted to hold the highest share of the poultry packaging market. The segment is projected to expand by 1.6x as compared to the current sales in the forecast period.
Due to the easy availability of a variety of products in retail stores, the segment is expected to gain traction over the upcoming decade. In addition, retailers are also adding new lines of pre-cooked and preseason products in ready-to-use formats.
They are also adding plastic trays and containers with a special coating that prevents fogging and makes the food visible. Hence, a multitude of efforts and the high availability of a wide range of products in retail stores will drive the demand in the poultry packaging market.
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Key players operating in the poultry packaging market are trying to focus on increasing their sales and revenues by expanding their capacities to cater to the growing demand. These leading players are adopting different strategies to expand their resources and are developing new products.
Meanwhile, some of the players are upgrading their production facilities to gain a competitive edge. Some of the recent key developments in the market by the leading players are as follows:
Amcor, Bemis, Berry Global, and Sealed Air - Top 4 Packaging Giants at the Helm of Ship
When it comes to flexible packaging and sustainability, Amcor and Bemis are the top two names that are transforming the face of packaging. Amcor is a United States based company, leading in flexible packaging.
This company is considered to be the world’s largest packaging company offering a wide range of product portfolios, including paperboard products, flexible packaging, poultry packaging, and metal.
In 2022, Amcor was awarded to be the leading company in terms of sustainability and responsible packaging. The company is using sustainable and rigid packaging design for the packaging of most of the consumer products such as poultry.
On 6th May 2022, Amcor announced a new product line, AmPrima, made of 100% recyclable material and advanced technology which delivers stiffness, safety, clarity, and graphic performance. With its mission to achieve the most sustainability, Amcor is leading the packaging world by being on the frontline.
However, Bemis, an American company, is not far behind! Bemis specializes in the manufacturing and sales of pressure-sensitive packaging products, especially for the food & beverage sector. The company offers its efficient and recyclable packaging benefits for over 30,000 customers, for poultry packaging, bakery items, cheese, and several others.
Headquartered in Wisconsin, USA, the company offers innovative and sustainable packaging solutions for several industries. To strengthen its foothold in the packaging domain, the company is joining hands with renowned leaders in the same space.
For instance, on May 12th, 2022, Bemis partnered with France-based manufacturing company Protechnic to take one step ahead in sustainability. They are developing bio-based products to eliminate landfills to maintain their leading brand name. The company also merged with Amcor in 2018, to deliver the most sustainable and innovative packaging solutions.
Berry Global and Sealed Air are also renowned names in the world of packaging with their engineered packaging techniques and offering a wide range of integrated system solutions for food safety, transparency, hygiene, and product protection.
Both the leading companies are striving to stay ahead of the competition by leveraging their flexible packaging solutions for the food & beverage industry. With the advent of intelligent packaging solutions, these 4 packaging giants are likely to monopolize the poultry packaging space in the future.
| Attribute | Details |
|---|---|
| Expected Market Size 2023 | USD 2.6 million |
| Projected Market Size 2033 | USD 3.85 million |
| Value CAGR (2023 to 2033) | 4.0% |
| Base Year for Estimation | 2022 |
| Historical Data | 2018 to 2022 |
| Forecast Period | 2023 to 2033 |
| Quantitative Units | Revenue in USD million, Volume in Units, and CAGR from 2023 to 2033 |
| Report Coverage | Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends, and Pricing Analysis |
| Segments Covered |
Material, Packaging Type, Distribution Channel, Region |
| Regions Covered |
North America; Latin America; Europe; East Asia; South Asia; Middle East and Africa; Oceania |
| Key Countries Covered |
The United States, Canada, Mexico, Brazil, Germany, The United Kindom, France, Italy, Spain, Russia, China, Japan, India, GCC countries, Australia |
| Key Companies Profiled |
Berry Global, Inc.; Sealed Air Corporation; ProAmpac LLC; Glenroy, Inc.; Amcor PLC; Mondi Group; Sonoco Products Company; Winpak Limited; SEALPAC INTERNATIONAL BV; Klöckner Pentaplast; Smurfit Kappa; Mannok Pack; International Paper; Orora Packaging Australia Pty Ltd; Visy; Cascades Inc.; ULMA GROUP; Smart Packaging Solutions; VISKOTEEPAK; Safepack |
The market is estimated to secure a valuation of USD 2.6 billion in 2023.
The global market size to reach USD 3.85 billion by 2033.
The growth potential of the poultry packaging market is 4% through 2033.
India is projected to emerge as a lucrative market.
Players are opting to upgrade their production facilities.
1. Executive Summary 2. Market Overview 3. Market Background 4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033 5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Material 5.1. Plastic 5.2. Paper 5.3. Molded Pulp 6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Packaging Type 6.1. Rigid Packaging 6.1.1. Trays 6.1.2. Bowls 6.1.3. Cans 6.1.4. Boxes 6.2. Flexible Packaging 6.2.1. Pouches 6.2.2. Wraps 6.2.3. Bags 6.2.4. Films 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Distribution Channel 7.1. E-commerce 7.2. Retail Stores 7.3. Convenience Stores 8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region 8.1. North America 8.2. Latin America 8.3. Western Europe 8.4. Eastern Europe 8.5. South Asia and Pacific 8.6. East Asia 8.7. Middle East and Africa 9. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 10. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 11. Western Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 12. Eastern Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 13. South Asia and Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 14. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 15. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 16. Key Countries Market Analysis 17. Market Structure Analysis 18. Competition Analysis 18.1. Berry Global, Inc. 18.2. Sealed Air Corporation 18.3. ProAmpac LLC 18.4. Glenroy, Inc. 18.5. Amcor PLC 18.6. Mondi Group 18.7. Sonoco Products Company 18.8. Winpak Limited 18.9. SEALPAC INTERNATIONAL BV 18.10. Klöckner Pentaplast 18.11. Smurfit Kappa 18.12. Mannok Pack 18.13. International Paper 18.14. Orora Packaging Australia Pty Ltd 18.15. Visy 18.16. Cascades Inc. 18.17. ULMA GROUP 18.18. Smart Packaging Solutions 18.19. VISKOTEEPAK 18.20. Safepack 19. Assumptions & Acronyms Used 20. Research Methodology
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Poultry Packaging Market
