Poultry Diagnostic Testing Market Outlook (2022-2032)

[333 Pages Report] The poultry diagnostic testing market is estimated to rise from US$ 956.3 Million in 2022 and projected to reach US$ 1.2 Billion by 2032 with a CAGR of 2.4% from 2022 to 2032.

Report Attribute Details
Poultry Diagnostic Testing Market Value (2022) US$ 956.3 Million
Poultry Diagnostic Testing Market Forecast Value (2032) US$ 1.2 Billion
Poultry Diagnostic Testing Market CAGR (2022 to 2032) 2.4%

Demand for poultry diagnostic testing is likely to rise as it incorporates ELISA tests, PCR tests and other diagnostic tests to increase the production of poultry farms.

As the adoption of poultry diagnostic testing different serological tests are also available in the laboratories such as agglutination test, agar gel precipitation, HI (Haemagglutination Inhibition) test, and ELISA, immunoblot and seroneutralization tests. The growing importance of such tests in poultry farming is likely to boost the poultry diagnostic testing market share in the forecast period.

Serologic testing is a critical apparatus utilized as a part of the poultry industry for diagnostic testing and monitoring of livestock birds which is anticipated to increase the demand for poultry diagnostic testing across the globe. Moreover, the sales of poultry diagnostic testing systems are rising as it aids during various bird infections including taking tissue from the livestock birds affected organs, preservation of the tissue, and distinguishing the infection by minute examination.

With the growth of laboratories that are equipped for the adoption of poultry diagnostic testing, the market has strengthened in recent years. On the other hand, if in any case a conclusive determination can't be achieved, fresh solidified tissue from the infected birds is taken and sent to the research facility for additional testing, thereby the demand for poultry diagnostic testing has escalated in emerging economies as well.

Moreover, government emphasis on generating awareness of spreading any diseases from infected birds has boosted the sales of poultry diagnostic testing system during the forecast period. Along with subsidized pricing, the adoption of poultry diagnostic testing has also augmented the market trends.

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What are the Key Poultry Diagnostic Testing Market Dynamics?

The poultry diagnostic testing market growth is expected to be propelled by the expansion of avian diseases such as bird flu outbreaks and zoonotic diseases. The expanding reception of vaccinations, demonstrative observation of livestock birds for the nearness of infected pathogens and likely to rise the adoption of poultry diagnostic testing during the forecast period.

Improvement in the testing procedures coupled with targeted sample collections, diagnosis, clinical interpretation and enhanced laboratory quality control is likely to drive the demand for poultry diagnostic testing during 2022-2032. Also, the rising end-user concerns food safety is anticipated to emerge as the major factor in driving the demand for poultry diagnostic testing in food exporting countries.

The rise in poultry diagnostic testing market share can be ascribed to the wide utilization of ELISA tests for preparatory screening of all avian sicknesses combined with their high affectability, specificity, and cost-effective nature. Modern innovations are also affecting the poultry diagnostic testing market trends positively as per the market report. This factor has prompted the appropriation of different test units to distinguish the difference between various pathogens and infectious diseases, and are likely to rise the adoption of poultry diagnostics testing.

As per the latest poultry diagnostics testing market report, the absence of conclusive diagnostic testing, negative reactions, and the market's restricted adequacy of poultry pharmaceuticals may have an impact on demand for poultry diagnostic testing over the projection period. In any case, rising production costs, a lack of poultry care awareness, and trade issues such as import bans are likely to limit poultry diagnostic testing market growth.

Regional Analysis

How is the Performance of the North America Poultry Diagnostic Testing Market?

The North American region is expected to dominate the global poultry diagnostic testing market share by acquiring 35.6% of the share.

Increasing livestock populations in US and Canada, are considered vital drivers for the poultry diagnostic testing market growth. Public awareness via animal health research and development (R&D) companies, government associations and veterinary drug manufacturers, and medical campaigns are also boosting the demand for poultry diagnostic testing in the region.

How will the Europe Poultry Diagnostic Testing Market Grow?

The Europe region stood on second position in the poultry diagnostic testing market by acquiring 25.8% of the global share.

Rising incidences of bird flu, influenza and other viral infections among the birds (especially chicken) are boosting the sales of poultry diagnostic testing systems in the region. Also, demand for poultry diagnostic testing is expected to rise during the projected period due to increased awareness of serological testing, target sample testing methodologies, or systematic tissue collecting procedures, as well as rising per capita animal health.

How is the Start-up Ecosystem in the Poultry Diagnostic Testing Market?

The startups in the poultry diagnostic testing market are introducing new innovative technology with the current method, to highlight the benefits of poultry diagnostic testing.

They are experimenting with various vaccines to overcome the disease spread from birds (ducks & chickens) recently, and several poultry diagnostic testing companies and scientists are working with startups to raise their methodology to innovate solid solutions related to it.

Sabyasachi Ghosh
Sabyasachi Ghosh

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Competition Landscape of the Poultry Diagnostic Testing Market

Key players in the poultry diagnostic testing market are likely to invest their precious time, efforts and strategy in improving the technology during the forecast period. They are also using various tactics including mergers, acquisitions, product launches and partnerships to expand the adoption of poultry diagnostic testing.

Some of the key players in the poultry diagnostic testing market are: 

  • IDEXX Laboratories, Inc.
  • QIAGEN N.V.
  • Thermo Fisher Scientific Inc.
  • Zoetis, Inc.
  • GD Animal Health
  • IDvet
  • AffiniTech, LTD.
  • AgroBioTek Internacional
  • BioNote, Inc.
  • BioChek
  • Boehringer Ingelheim
  • MEGACOR Diagnostik GmbH
  • BioinGentech Biotechnologies, Inc.

Recent Development in the Poultry Diagnostic Testing Market are:

  • Recently, an animal healthcare company Zoetis announced its new vaccine dose which helps to protect against three diseases that are Marek’s, Newcastle and bursal infections with this single vaccine dose. The name of the dose is Poulvac Procerta HVT-IBD-ND.
  • To expand its position in veterinary diagnosis, Zoetis finalized the acquisition of Abaxis, a global player in veterinary point-of-care testing tools, in July 2018.
  • BioChek announced the release of the Salmonella Enteritidis-Typhimurium-Heidelberg DNA Test Kit and Infectious Bronchitis Virus RNA Test Kit for identification in avian samples in March 2018.
  • Avian Influenza H5-H7-H9 Multiplex, a PCR testing kit for the diagnosis of influenza in poultry, was introduced by BioChek in February 2018.

Report Scope

Report Attribute Details
Growth Rate CAGR of 2.4% from 2022 to 2032
Base Year for Estimation 2021
Historical Data 2016 to 2021
Forecast Period 2022 to 2032
Quantitative Units Revenue in US$ Million and CAGR from 2022 to 2032
Report Coverage Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends and Pricing Analysis
Segments Covered
  • Test Type
  • Disease Type
  • Region
Regions Covered
  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East and Africa
Key Countries Profiled
  • USA
  • Canada
  • Brazil
  • Argentina
  • Germany
  • UK
  • France
  • Spain
  • Italy
  • Nordics
  • BENELUX
  • Australia & New Zealand
  • China
  • India
  • ASEAN
  • GCC
  • South Africa
Key Companies Profiled
  • IDEXX Laboratories, Inc.
  • QIAGEN N.V.
  • Thermo Fisher Scientific Inc.
  • Zoetis, Inc.
  • GD Animal Health
  • IDvet
  • AffiniTech, LTD.
  • AgroBioTek Internacional
  • BioNote, Inc.
  • BioChek
  • Boehringer Ingelheim
  • MEGACOR Diagnostik GmbH
  • BioinGentech Biotechnologies, Inc.
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Key Segments

By Test:

  • ELISA Test
  • PCR Test
  • Complement Fixation Test
  • Immuno-Flourescent Antibody Test (IFAT)
  • Indirect Hemagglutination Test (IHA)
  • Direct Agglutinition Test
  • Other Diagnostic Tests

By Disease:

  •   Avian Salmonellosis
  •   Visceral leishmaniasis or Kala-azar
  •   Avian Influenza
  •   Newcastle Disease
  •   Avian Mycoplasmosis
  •   Avian Pasteurellosis
  •   Infectious Bronchitis
  •   Infectious Bursal Disease
  •   Avian Encephalomyelitis
  •   Avian Reovirus
  •   Chicken Anemia

By Region:

  • North America
  • Latin America
  • Asia Pacific
  • MEA
  • Europe

Frequently Asked Questions

What is the Growth Outlook for the Poultry Diagnostic Testing Market?

The poultry diagnostic testing market is likely to advance at a CAGR of 2.4% through 2032.

Which Region Holds the Poultry Diagnostic Testing Market Share?

The North American region holds the poultry diagnostic testing market share of 35.6% by 2032.

What is the Current Valuation of the Poultry Diagnostic Testing Market?

The poultry diagnostic testing market is anticipated to expect US$ 956.3 Million in 2022.

What is the Future Outlook of the Poultry Diagnostic Testing Market?

The poultry diagnostic testing market size is expected to reach US$ 1.2 Billion by 2032.

Table of Content

1. Executive Summary

    1.1. Global Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Investment Feasibility Matrix

    3.5. PESTLE and Porter’s Analysis

    3.6. Regulatory Landscape

        3.6.1. By Key Regions

        3.6.2. By Key Countries

    3.7. Regional Parent Market Outlook

4. Global Poultry Diagnostic Testing Market Analysis 2017-2021 and Forecast, 2022-2032

    4.1. Historical Market Size Value (US$ Mn) Analysis, 2017-2021

    4.2. Current and Future Market Size Value (US$ Mn) Projections, 2022-2032

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Global Poultry Diagnostic Testing Market Analysis 2017-2021 and Forecast 2022-2032, By Test

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Mn) Analysis By Test , 2017-2021

    5.3. Current and Future Market Size Value (US$ Mn) Analysis and Forecast By Test , 2022-2032

        5.3.1. ELISA Test

        5.3.2. PCR Test

        5.3.3. Complement Fixation Test

        5.3.4. Immuno-Flourescent Antibody Test (IFAT)

        5.3.5. Indirect Hemagglutination Test (IHA)

        5.3.6. Direct Agglutinition Test

        5.3.7. Other Diagnostic Tests

    5.4. Y-o-Y Growth Trend Analysis By Test , 2017-2021

    5.5. Absolute $ Opportunity Analysis By Test , 2022-2032

6. Global Poultry Diagnostic Testing Market Analysis 2017-2021 and Forecast 2022-2032, By Disease

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Mn) Analysis By Disease, 2017-2021

    6.3. Current and Future Market Size Value (US$ Mn) Analysis and Forecast By Disease, 2022-2032

        6.3.1. Avian Salmonellosis

        6.3.2. Visceral leishmaniasis or Kala-azar

        6.3.3. Avian Influenza

        6.3.4. Newcastle Disease

        6.3.5. Avian Mycoplasmosis

        6.3.6. Avian Pasteurellosis

        6.3.7. Infectious Bronchitis

        6.3.8. Infectious Bursal Disease

        6.3.9. Avian Encephalomyelitis

        6.3.10. Avian Reovirus

        6.3.11. Chicken Anemia

    6.4. Y-o-Y Growth Trend Analysis By Disease, 2017-2021

    6.5. Absolute $ Opportunity Analysis By Disease, 2022-2032

7. Global Poultry Diagnostic Testing Market Analysis 2017-2021 and Forecast 2022-2032, By Region

    7.1. Introduction

    7.2. Historical Market Size Value (US$ Mn) Analysis By Region, 2017-2021

    7.3. Current Market Size Value (US$ Mn) Analysis and Forecast By Region, 2022-2032

        7.3.1. North America

        7.3.2. Latin America

        7.3.3. Europe

        7.3.4. Asia Pacific

        7.3.5. MEA

    7.4. Market Attractiveness Analysis By Region

8. North America Poultry Diagnostic Testing Market Analysis 2017-2021 and Forecast 2022-2032, By Country

    8.1. Historical Market Size Value (US$ Mn) Trend Analysis By Market Taxonomy, 2017-2021

    8.2. Market Size Value (US$ Mn) Forecast By Market Taxonomy, 2022-2032

        8.2.1. By Country

            8.2.1.1. U.S.

            8.2.1.2. Canada

        8.2.2. By Test

        8.2.3. By Disease

    8.3. Market Attractiveness Analysis

        8.3.1. By Country

        8.3.2. By Test

        8.3.3. By Disease

    8.4. Key Takeaways

9. Latin America Poultry Diagnostic Testing Market Analysis 2017-2021 and Forecast 2022-2032, By Country

    9.1. Historical Market Size Value (US$ Mn) Trend Analysis By Market Taxonomy, 2017-2021

    9.2. Market Size Value (US$ Mn) Forecast By Market Taxonomy, 2022-2032

        9.2.1. By Country

            9.2.1.1. Brazil

            9.2.1.2. Mexico

            9.2.1.3. Rest of Latin America

        9.2.2. By Test

        9.2.3. By Disease

    9.3. Market Attractiveness Analysis

        9.3.1. By Country

        9.3.2. By Test

        9.3.3. By Disease

    9.4. Key Takeaways

10. Europe Poultry Diagnostic Testing Market Analysis 2017-2021 and Forecast 2022-2032, By Country

    10.1. Historical Market Size Value (US$ Mn) Trend Analysis By Market Taxonomy, 2017-2021

    10.2. Market Size Value (US$ Mn) Forecast By Market Taxonomy, 2022-2032

        10.2.1. By Country

            10.2.1.1. Germany

            10.2.1.2. U.K.

            10.2.1.3. France

            10.2.1.4. Spain

            10.2.1.5. Italy

            10.2.1.6. Rest of Europe

        10.2.2. By Test

        10.2.3. By Disease

    10.3. Market Attractiveness Analysis

        10.3.1. By Country

        10.3.2. By Test

        10.3.3. By Disease

    10.4. Key Takeaways

11. Asia Pacific Poultry Diagnostic Testing Market Analysis 2017-2021 and Forecast 2022-2032, By Country

    11.1. Historical Market Size Value (US$ Mn) Trend Analysis By Market Taxonomy, 2017-2021

    11.2. Market Size Value (US$ Mn) Forecast By Market Taxonomy, 2022-2032

        11.2.1. By Country

            11.2.1.1. China

            11.2.1.2. Japan

            11.2.1.3. South Korea

            11.2.1.4. India

            11.2.1.5. Malaysia

            11.2.1.6. Singapore

            11.2.1.7. Australia

            11.2.1.8. New Zealand

            11.2.1.9. Rest of APAC

        11.2.2. By Test

        11.2.3. By Disease

    11.3. Market Attractiveness Analysis

        11.3.1. By Country

        11.3.2. By Test

        11.3.3. By Disease

    11.4. Key Takeaways

12. MEA Poultry Diagnostic Testing Market Analysis 2017-2021 and Forecast 2022-2032, By Country

    12.1. Historical Market Size Value (US$ Mn) Trend Analysis By Market Taxonomy, 2017-2021

    12.2. Market Size Value (US$ Mn) Forecast By Market Taxonomy, 2022-2032

        12.2.1. By Country

            12.2.1.1. GCC Countries

            12.2.1.2. South Africa

            12.2.1.3. Israel

            12.2.1.4. Rest of MEA

        12.2.2. By Test

        12.2.3. By Disease

    12.3. Market Attractiveness Analysis

        12.3.1. By Country

        12.3.2. By Test

        12.3.3. By Disease

    12.4. Key Takeaways

13. Key Countries Poultry Diagnostic Testing Market Analysis

    13.1. U.S.

        13.1.1. Pricing Analysis

        13.1.2. Market Share Analysis, 2021

            13.1.2.1. By Test

            13.1.2.2. By Disease

    13.2. Canada

        13.2.1. Pricing Analysis

        13.2.2. Market Share Analysis, 2021

            13.2.2.1. By Test

            13.2.2.2. By Disease

    13.3. Brazil

        13.3.1. Pricing Analysis

        13.3.2. Market Share Analysis, 2021

            13.3.2.1. By Test

            13.3.2.2. By Disease

    13.4. Mexico

        13.4.1. Pricing Analysis

        13.4.2. Market Share Analysis, 2021

            13.4.2.1. By Test

            13.4.2.2. By Disease

    13.5. Germany

        13.5.1. Pricing Analysis

        13.5.2. Market Share Analysis, 2021

            13.5.2.1. By Test

            13.5.2.2. By Disease

    13.6. U.K.

        13.6.1. Pricing Analysis

        13.6.2. Market Share Analysis, 2021

            13.6.2.1. By Test

            13.6.2.2. By Disease

    13.7. France

        13.7.1. Pricing Analysis

        13.7.2. Market Share Analysis, 2021

            13.7.2.1. By Test

            13.7.2.2. By Disease

    13.8. Spain

        13.8.1. Pricing Analysis

        13.8.2. Market Share Analysis, 2021

            13.8.2.1. By Test

            13.8.2.2. By Disease

    13.9. Italy

        13.9.1. Pricing Analysis

        13.9.2. Market Share Analysis, 2021

            13.9.2.1. By Test

            13.9.2.2. By Disease

    13.10. China

        13.10.1. Pricing Analysis

        13.10.2. Market Share Analysis, 2021

            13.10.2.1. By Test

            13.10.2.2. By Disease

    13.11. Japan

        13.11.1. Pricing Analysis

        13.11.2. Market Share Analysis, 2021

            13.11.2.1. By Test

            13.11.2.2. By Disease

    13.12. South Korea

        13.12.1. Pricing Analysis

        13.12.2. Market Share Analysis, 2021

            13.12.2.1. By Test

            13.12.2.2. By Disease

    13.13. Malaysia

        13.13.1. Pricing Analysis

        13.13.2. Market Share Analysis, 2021

            13.13.2.1. By Test

            13.13.2.2. By Disease

    13.14. Singapore

        13.14.1. Pricing Analysis

        13.14.2. Market Share Analysis, 2021

            13.14.2.1. By Test

            13.14.2.2. By Disease

    13.15. Australia

        13.15.1. Pricing Analysis

        13.15.2. Market Share Analysis, 2021

            13.15.2.1. By Test

            13.15.2.2. By Disease

    13.16. New Zealand

        13.16.1. Pricing Analysis

        13.16.2. Market Share Analysis, 2021

            13.16.2.1. By Test

            13.16.2.2. By Disease

    13.17. GCC Countries

        13.17.1. Pricing Analysis

        13.17.2. Market Share Analysis, 2021

            13.17.2.1. By Test

            13.17.2.2. By Disease

    13.18. South Africa

        13.18.1. Pricing Analysis

        13.18.2. Market Share Analysis, 2021

            13.18.2.1. By Test

            13.18.2.2. By Disease

    13.19. Israel

        13.19.1. Pricing Analysis

        13.19.2. Market Share Analysis, 2021

            13.19.2.1. By Test

            13.19.2.2. By Disease

14. Market Structure Analysis

    14.1. Competition Dashboard

    14.2. Competition Benchmarking

    14.3. Market Share Analysis of Top Players

        14.3.1. By Regional

        14.3.2. By Test

        14.3.3. By Disease

15. Competition Analysis

    15.1. Competition Deep Dive

        15.1.1. IDEXX Laboratories, Inc.

            15.1.1.1. Overview

            15.1.1.2. Product Portfolio

            15.1.1.3. Profitability by Market Segments

            15.1.1.4. Sales Footprint

            15.1.1.5. Strategy Overview

                15.1.1.5.1. Marketing Strategy

        15.1.2. QIAGEN N.V.

            15.1.2.1. Overview

            15.1.2.2. Product Portfolio

            15.1.2.3. Profitability by Market Segments

            15.1.2.4. Sales Footprint

            15.1.2.5. Strategy Overview

                15.1.2.5.1. Marketing Strategy

        15.1.3. Thermo Fisher Scientific Inc.

            15.1.3.1. Overview

            15.1.3.2. Product Portfolio

            15.1.3.3. Profitability by Market Segments

            15.1.3.4. Sales Footprint

            15.1.3.5. Strategy Overview

                15.1.3.5.1. Marketing Strategy

        15.1.4. Zoetis, Inc.

            15.1.4.1. Overview

            15.1.4.2. Product Portfolio

            15.1.4.3. Profitability by Market Segments

            15.1.4.4. Sales Footprint

            15.1.4.5. Strategy Overview

                15.1.4.5.1. Marketing Strategy

        15.1.5. GD Animal Health

            15.1.5.1. Overview

            15.1.5.2. Product Portfolio

            15.1.5.3. Profitability by Market Segments

            15.1.5.4. Sales Footprint

            15.1.5.5. Strategy Overview

                15.1.5.5.1. Marketing Strategy

        15.1.6. Idvet

            15.1.6.1. Overview

            15.1.6.2. Product Portfolio

            15.1.6.3. Profitability by Market Segments

            15.1.6.4. Sales Footprint

            15.1.6.5. Strategy Overview

                15.1.6.5.1. Marketing Strategy

        15.1.7. AffiniTech, LTD.

            15.1.7.1. Overview

            15.1.7.2. Product Portfolio

            15.1.7.3. Profitability by Market Segments

            15.1.7.4. Sales Footprint

            15.1.7.5. Strategy Overview

                15.1.7.5.1. Marketing Strategy

        15.1.8. AgroBioTek Internacional

            15.1.8.1. Overview

            15.1.8.2. Product Portfolio

            15.1.8.3. Profitability by Market Segments

            15.1.8.4. Sales Footprint

            15.1.8.5. Strategy Overview

                15.1.8.5.1. Marketing Strategy

        15.1.9. BioNote, Inc.

            15.1.9.1. Overview

            15.1.9.2. Product Portfolio

            15.1.9.3. Profitability by Market Segments

            15.1.9.4. Sales Footprint

            15.1.9.5. Strategy Overview

                15.1.9.5.1. Marketing Strategy

        15.1.10. BioChek

            15.1.10.1. Overview

            15.1.10.2. Product Portfolio

            15.1.10.3. Profitability by Market Segments

            15.1.10.4. Sales Footprint

            15.1.10.5. Strategy Overview

                15.1.10.5.1. Marketing Strategy

16. Assumptions & Acronyms Used

17. Research Methodology

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Poultry Diagnostics Market

January 2023

REP-GB-12773

333 pages

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