Potato Soup Market Outlook (2022 to 2032)

The Potato Soup Market is projected to grow at a CAGR of 8.9% during the forecast period, to reach a value of USD 1.7 Billion by 2032. The global potato soup demand is projected to grow year-on-year (Y-o-Y) growth of 8.2% in 2022.

Attribute Details
Potato Soup Market Size Value in 2022 USD 700 Million
Market Forecast Value in 2032 USD 1.7 Billion
Global Growth Rate (2022 to 2032) ~ 8.9% CAGR
Forecast Period 2022 to 2032
Collective Value Share: Top 3 Countries (2021A) 44.2%

To increase their revenue, potato soup brands must adapt and evolve by offering different soup flavours and keep them coming back to the brands. From Mediterranean flavours with pancetta and Italian tomato to flavours of honey and spiced parsnip, consumers are inclining towards exotic-flavoured potato soup.

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2017 to 2021 Potato Soup Market Outlook Compared to 2022 to 2032 Forecast

Potato soup demand grew at 8.9% CAGR between 2017 and 2021, according to Future Market Insights (FMI). According to the study, almost 70% of potato soup consumers would pay more for fresh and ready-made soup than that spending time making soups on their own. Hence, potato soup can help in delivering both time and nutrition.

On the back of these factors, the demand for potato soup is further projected to grow at CAGR worth 7.7% over the forecast period (2022 to 2032). The potato soup market along with baked potato soup, fresh potato soup, flavored potato soup, powdered potato soup, ready to cook potato soup, are projected to reflect a favorable growth outlook in terms of revenue, according to Future Market Insights.

Potato Soup Market

Country-wise Insights

How will the Demand for Potato Soup be Rising in the USA?

Rising Organic Potato Soup Sales to Boost the USA Potato Soup Market

The use of different organic ingredients in potato soup, such as organic leeks, organic fire-roasted sweet potatoes, organic coconut milk, organic green lentils, and others is gaining traction in the USA.

Hence, brands like Amy's Kitchen combines all the aforementioned organic items in the Thai Curry Sweet Potato Lentil Soup to make it delicious and to deliver dairy-free and gluten-free product.

What is the Sales Outlook of Potato Soup in Japan?

Inclusion in Traditional Miso Soup Is Propelling Potato Soup Demand in Japan

Japanese miso soup, a flavourful soup broth, is made with dashi and fresh ingredients to reflect the flavors of the season and are very popular staple soup in Japanese cuisine. The traditional soup is now being experimented with in different broth items, among which onion and potato soup broths are the common items. The popular soup is prepared by adding soy sauce and dashi to a mashed buttery potato broth and then, infusing them together.

How Big Is the Opportunity for Potato Soup Market in the UK?

Potato Soup Sales to Surge as a Serving in Universities and Healthcare Facilities

In the UK, several potato soup companies, such as The Real Soup Co., provide great-tasting fresh soup to consumers. These are crafted in small batches for convenience and out-of-home markets.

Along with supermarket and online retail shops, potato soup is being served to universities and healthcare facilities as well as authentic flavors to keep menus interesting and diverse. Further, the soup contains FSA salt guidelines and are vegan, vegetarian, and allergen-free product.

While the potato soup is available on university campuses, such as the University of Southampton, Staffordshire University, and others, the brand has partnered with NACC and HCA to provide the creamy textured soup to the healthcare systems in the UK These soups are made available for the patients who suffer from dysphagia, experience loss of appetite, or with swallowing difficulties.

Nandini Roy Choudhury
Nandini Roy Choudhury

Principal Consultant

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Category-wise Insights

Why is Baked Potato Soup Gaining Traction?

Baked Potato Soup to Remain Highly Sought-After Among Consumers

Baked potato soup with no artificial sweeteners, preservatives, colours, or flavours is in demand, be it uncured and smoked bacon in a rich creamy potato paste or russet potatoes. These are home-style cuts and simmered with select seasonings.

Baked potato soup is not only a delicious dish among consumers, but also a crowd-pleaser on its own as a delicious ingredient in pot pie crust or potatoes ‘au gratin’.

Which is the Leading Sales Channel in Potato Soup Market?

Burgeoning Demand for Ready-to-Cook Meals to Propel Potato Soup Production

Potato soup is gradually becoming a popular food option for caterers, making the product a versatile menu option all year round, specifically when suppliers are relying on more diverse flavours now to choose from.

Further, with the growing demand for a value-added meal which is affordable and convenient to consume, the sales of ready-to-cook potato soup will offer a profitable and quick option for them.

Competitive Landscape

Key potato soup manufacturers are looking for capturing the market with joint ventures, partnerships, mergers, and acquisitions. Further, top potato soup brands are focusing on upgraded and modified products with rising demand for new formulations from the food and beverage industry.

For instance,

  • In April 2022, Casalasco announced its partnership with Rosella, an Australian brand, which serves jams, preserves, vegetable creams, and dressings since 1895 to retail store shelves, and one of the favorite product suppliers to Australians for generations. Through this partnership, Casalasco now produces the classic Delicious Carrot & Potato Soup for the company, as well as Condensed Tomato Soup, Creamy Pumpkin Soup, and Tomato Roasted Bell Pepper Soup.

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Scope of Report

Attribute Details
Market Size Value in 2022 USD 0.7 Billion
Market Forecast Value in 2032 USD 1.7 Billion
Global Growth Rate 8.9% CAGR
Forecast Period 2022 to 2032
Historical Data Available for 2017 to 2021
Market Analysis MT for Volume and USD Billion for Value
Key Regions Covered North America; Latin America; Europe; East Asia, South Asia, Oceania, and MEA
Key Countries Covered United States, Canada, Brazil, Mexico, Argentina, Chile, Peru, Germany, France, Italy, Spain, UK, Netherlands, Belgium, Nordic, Russia, Poland, China, Japan, South Korea, India, Thailand, Malaysia, Indonesia, Singapore, Australia, New Zealand, GCC Countries, South Africa, Central Africa, and others
Key Market Segments Covered Product Type, Packaging Type, Flavor, Product Format, Usage Format, Sales Channel, and Regions
Key Companies Profiled Campbell Soup Company; King Arthur Baking Company; Dylan's; Bear Creek® (B&G Foods, Inc.); Idahoan Foods, LLC; Progresso (General Mills); Amy's Kitchen, Inc.; Knorr (Unilever Plc); The Real Soup Co.; Kettle Cuisine, LLC; Fresh Fayre (Fresh Direct Limited); Panera Bread; Others
Pricing Available upon Request

Potato Soup Market by Category

By Product Type:

  • Plain
  • Baked
  • Mixed
  • Others

By Packaging Type:

  • Fresh
  • Frozen
  • Canned
  • Others

By Flavor:

  • Unflavoured
  • Flavored

By Product Format:

  • Cream
  • Powder
  • Chunk
  • Paste
  • Others

By Usage Format:

  • Ready to Cook
  • Ready to Eat

By Sales Channel:

  • B2B / HoReCa
  • B2C
    • Hypermarkets /Supermarkets
    • Convenience Stores
    • Mom and Pop Stores
    • Discount Stores
    • Food Specialty Stores
    • Independent Small Groceries
    • Online Retail
    • Others Retail Formats

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East & Africa

Frequently Asked Questions

How much worth is the potato soup industry?

The potato soup market is estimated to reach sales nearly USD 0.7 Billion by 2022.

At what CAGR is the market expected to expand through 2032?

Potato soup market revenue is expected to increase at a CAGR of around 8.9% during the period 2022 to 2032.

How was the performance of potato soup over the past half-decade?

Potato soup sales increased a CAGR of around 7.7% over the past half-decade.

What will be the market for potato soup worth in 2032?

The global potato soup market value will be around USD 1.7 Billion in 2032.

Who are the key players operating in the market?

Campbell Soup Company, King Arthur Baking Company, Dylan's, Bear Creek® (B&G Foods, Inc.), and Idahoan Foods, LLC are a few among the top players driving the market growth.

Which are the top countries driving the potato soup market demand?

Top countries driving the potato soup demand are the USA, Japan, UK, China, and Thailand.

What are the key factors affecting the potato soup market growth?

High product demand from food service industry, soaring production of raw material, tasty and convenient product form are the factors driving growth of potato soup market.

Table of Content
	1. Executive Summary | Potato Soup Market
	2. Market Overview
	3. The Massive Impact of the Crisis
	4. Market Background
	5. Key Regulations
	6. Global Market Demand Analysis 2017 to 2021 and Forecast, 2022 to 2032
	7. Global Market - Pricing Analysis
	8. Global Market Demand (Size in USD Million) Analysis 2017 to 2021 and Forecast, 2022 to 2032
	9. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Product Type
		9.1. Plain
		9.2. Baked
		9.3. Mixed
		9.4. Others
	10. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Packaging Type
		10.1. Fresh
		10.2. Frozen
		10.3. Canned
		10.4. Others
	11. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Flavor
		11.1. Unflavoured
		11.2. Flavoured
	12. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Product Format
		12.1. Cream
		12.2. Powder
		12.3. Chunk
		12.4. Paste
		12.5. Others
	13. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Usage Format
		13.1. Ready to Cook
		13.2. Ready to Eat
	14. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Sales Channel
		14.1. B2B / HoReCa
		14.2. B2C
			14.2.1. Hypermarkets /Supermarkets
			14.2.2. Convenience Stores
			14.2.3. Mom-and-Pop Stores
			14.2.4. Discount Stores
			14.2.5. Food Specialty Stores
			14.2.6. Independent Small Groceries
			14.2.7. Online Retail
			14.2.8. Other Retail Formats
	15. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Region
		15.1. North America
		15.2. Latin America
		15.3. Europe
		15.4. East Asia
		15.5. South Asia
		15.6. Oceania
		15.7. Middle East & Africa
	16. North America Market Analysis 2017 to 2021 and Forecast 2022 to 2032
	17. Latin America Market Analysis 2017 to 2021 and Forecast 2022 to 2032
	18. Europe Market Analysis 2017 to 2021 and Forecast 2022 to 2032
	19. East Asia Market Analysis 2017 to 2021 and Forecast 2022 to 2032
	20. South Asia Market Analysis 2017 to 2021 and Forecast 2022 to 2032
	21. Oceania Market Analysis 2017 to 2021 and Forecast 2022 to 2032
	22. Middle East and Africa Market Analysis 2017 to 2021 and Forecast 2022 to 2032
	23. Key Countries Market Analysis 2017 to 2021 and Forecast 2022 to 2032
	24. Market Structure Analysis
	25. Competition Deep Dive (Tentative List)
		25.1. Campbell Soup Company
		25.2. King Arthur Baking Company
		25.3. Dylan's
		25.4. Bear Creek® (B&G Foods, Inc.)
		25.5. Idahoan Foods, LLC
		25.6. Progresso (General Mills)
		25.7. Amy's Kitchen, Inc.
		25.8. Knorr (Unilever Plc)
		25.9. The Real Soup Co.
		25.10. Kettle Cuisine, LLC
		25.11. Fresh Fayre (Fresh Direct Limited)
		25.12. Panera Bread
		25.13. Other Players (on Additional Request)
	26. Assumptions and Acronyms Used
	27. Research Methodology
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