The global demand for potato protein market value is expected to reach USD 300 million by 2033. The market is likely to register a CAGR of 7.6% over the forecast period, supported by:
| Data Points | Key Statistics |
|---|---|
| Documented Value of Global potato protein Market in 2023 | USD 144 million |
| Estimated Market Value of Potato Protein Market in 2033 | USD 300 million |
| Value CAGR from 2023 to 2033 | 7.6% |
The rising demand for vegan food in developed, as well as developing nations, has led to increased adoption of plant-based proteins as an alternative to animal protein. This is set to propel the demand for potato protein in the future years.
As per the Vegan Society, the vegan population in the United Kingdom has quadrupled in the last five years, and the amount of vegans in the United States rose by 600% from 2014 to 2018.
The exponential growth pattern of vegan food in developed, as well as developing nations, has led to increased adoption of plant-based proteins.
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Future Market Insights anticipates the global potato protein market to expand at a healthy 7.6% CAGR during the forecast period. Historically, the market registered a CAGR of 10.2% between 2017 and 2022.
The demand for potato protein in the preceding years have been backed by its use as an allergy free protein source. Additionally, the nutraceuticals industry has been capturing more consumers, utilizing the potato proteins for their selective activity to hamper the growth of cancerous cells. As consumers are gaining heightened awareness regarding the health-benefits of potato protein, the market is set to observe heightened growth in the coming years.
| Attribute | Valuation |
|---|---|
| 2025 | USD 166.72 million |
| 2028 | USD 207.69 million |
| 2032 | USD 278.40 million |
Short Term (2023 to 2026): Growing evidence underscoring the use of potato protein in several upcoming nutraceuticals and allergy-free food items, is projected to enhance market growth over the forecast period.
Medium Term (2026 to 2029): The rising demand for potato proteins in food and beverages to cater to the ever-widening sector is projected to propel market expansion.
Long Term (2029 to 2033): The adoption of novel technologies to manufacture food-grade potato protein is projected to stimulate market expansion over the upcoming years.
The market is estimated to reach USD 300 million by 2033. In the historical period, the market stood at a valuation of USD 130.67 million in 2022.
| Historical CAGR (2017 to 2022) | 10.2% |
|---|---|
| Forecast CAGR (2023 to 2033) | 7.6% |
Potato protein is a nutrient-rich food. The growing demand for nutritious foods is projected to assist the potato protein market. Potato protein offers excellent gelling, foaming, and emulsifying properties, and can be extensively used as a substitute for various high-value animal proteins in many food products.
The demand for food is constantly increasing due to the soaring world population. The world's population is predicted to exceed nine billion people by 2050. The exponential rise in the human population is predicted to put a strain on animal protein supplies. This can be changed, however, by modifying the food composition and allowing a higher portion of the diet to be plant-based. As a result, plant-based protein sources like potato protein are projected to gain momentum over the forecast period.
Principal Consultant
Potato protein is a nutrient-dense food. It aids in the improvement of digestive health and the regulation of blood sugar levels. The demand for potato protein is projected to rise as more customers become aware of the benefits it provides.
Moreover, the growing use of potato protein in food and drinks is expected to propel the market during the forecast period. Potato protein is being used significantly in infant formula, dairy products, nutritional supplements, and other items. This aspect, together with expanding food demand in China, India, and Brazil, is predicted to boost the market's growth prospects.
In addition, the growing demand for nutritious foods will assist the potato protein market. Concentrates, for example, are in high demand due to their low fat, lactose, cholesterol as well as high protein content, which makes them an excellent ingredient in functional food and plant-based food products.
In 2023, North America is projected to hold a significant share of the boiled potato protein market. Furthermore, Europe and Latin America are likely to provide significant development prospects during the forecast period. According to the survey, Europe is predicted to experience healthy growth. The presence of numerous prominent competitors in the region is assisting the growth of the potato protein market in Europe.
In the forecast period, the Asia Pacific potato protein market is expected to grow. The Asia Pacific market is expected to expand as people are becoming more aware of protein supplements, which is projected to lead to increased demand.
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The potato protein industry is projected to surge in response to the growing demand for plant protein. Consumers are constantly looking out for better alternatives to their existing diet. They are drawn to products that have both health benefits and good taste.
Additionally, plant-based proteins are becoming increasingly popular in developing countries such as Mexico, Indonesia and, Peru, etc. One of the main drivers of this trend is increased awareness of animal rights and cruelty. The growing demand for functional food excluding animal protein is projected to further propel the potato protein market forward.
Sweet Potato comes in various types including the orange and purple varieties. These are rich in a variety of antioxidants that shield our body from disease. Currently, there are three processes that extract protein from potato pulp and potato fruit juice. Sweet potato protein is the purest form of concentrate protein, it has a wide variety of balanced amino acids and maintains nutritional value.
It contains a lot of sticky body protein that prevents people from cardiovascular problems. Sweet potato enzymes prevent the hardening of arteries, prevent liver, kidney, and other connective tissues.
It promotes muscle growth as it provides essential amino acids that are required for boosting muscle synthesis and muscle recovery. Apart from this, it also boosts metabolism by increasing the digestion and calorie burning rate. Phyto nutrients that are present in plant-based food support humans in lean muscle building.
It also increases the digestibility of the food as it is light on our stomach and digests easily in our body. It also cures various digestion related issues in the body by improving the enzymes present in our digestive system.
| Country | The United States |
|---|---|
| CAGR (2023 to 2033) | 7.4% |
| Market Size (2033) | USD 106.3 million |
| Country | The United Kingdom |
|---|---|
| CAGR (2023 to 2033) | 6.7% |
| Market Size (2033) | USD 12.6 million |
| Country | China |
|---|---|
| CAGR (2023 to 2033) | 7% |
| Market Size (2033) | USD 21.5 million |
| Country | Japan |
|---|---|
| CAGR (2023 to 2033) | 6.1% |
| Market Size (2033) | USD 17.6 million |
| Country | South Korea |
|---|---|
| CAGR (2023 to 2033) | 5.4% |
| Market Size (2033) | USD 10.4 million |
The United States Observing Growing Popularity of Plant-based Food
| Attributes (The United States) | Details |
|---|---|
| Market Size (2033) | USD 106.3 million |
| Market Absolute Dollar Growth (USD million/billion) | USD 54.3 million |
North America is one of the leading markets for potato protein products, driven largely by the United States. Increased demand for processed food products with natural ingredients and surging inclination for plant-based food products are few of the factors responsible for regional growth.
The increased application of potato protein in sports drinks and weight management supplements is also driving the potato protein market. The rising inclination towards vegetarian products as a protein source boosts the demand for the potato protein market.
The increasing incidence of various diseases due to unhealthy diets and busy schedules has led consumers to be more attentive towards healthy food products. As a result, many customers are gravitating towards products made of potato protein. Potato protein helps in the improvement of digestive health and the regulation of blood sugar levels. Thus, rising health awareness boosts the demand for potato protein.
| Historical CAGR (2017 to 2022) | 9.8% |
|---|---|
| Forecast CAGR (2023 to 2033) | 7.4% |
The United Kingdom Contributing Towards the Regional Growth
| Attributes | Details |
|---|---|
| Market Size (2033) | USD 12.6 million |
| Market Absolute Dollar Growth (USD million/billion) | USD 6 million |
The United Kingdom is projected to be a significant market for potato protein in European region. The country is expected to attain USD 12.6 million by 2033, registering a CAGR of 6.7% over the forecast period. Wide application of potato protein in nutritional supplements, food and beverage, and animal feed, among others, is predicted to generate huge demand for the ingredient. Concentration of many potato protein manufacturers in the country signifies healthy production and consumption of potato protein.
Potato proteins are being utilised in the plant-based proteins specific to the region, such as schnitzels and sausages. Additionally, due to the reducing Common Agriculture Policy (CAP) budget, the production of potato protein products provides EU farmers exciting opportunities to gain profit margins. As a result, leading regional cooperatives in the market are entering the market by introducing product iterations as the demand for potato protein upsurges.
| Historical CAGR (2017 to 2022) | 8.8% |
|---|---|
| Forecast CAGR (2023 to 2033) | 6.7% |
Expanding Food Sector in China to Catapult the Market Growth
| Attributes | Details |
|---|---|
| Market Size (2033) | USD 21.5 million |
| Market Absolute Dollar Growth (USD million/billion) | USD 10.6 million |
China potato protein market is projected to reach market valuation of USD 21.5 million by 2033. The market is expected to assume a CAGR of 7% over the forecast period. The mounting alertness to protein supplements available in the market is propelling the demand for potato proteins. In addition to this, the mushrooming food sector, particularly in advancing countries, is projected to catapult the demand for potato protein in the country. Further, the surging inclination towards gluten-free snacks by the rising health-conscious population is invigorating the demand for potato protein.
The market is also witnessing high consumption of sports nutrition made of potato protein by sportspersons and increasing body-conscious population alike. Furthermore, the surging consumer awareness and increasing preference for organic products are catalyzing the demand for potato protein sourced from non-GMO potatoes.
| Historical CAGR (2017 to 2022) | 9.4% |
|---|---|
| Forecast CAGR (2023 to 2033) | 7% |
Surging Demand for Convenience Food to Boost Potato Protein Consumption in South Korea
| Attributes | Details |
|---|---|
| Market Size (2033) | USD 10.4 million |
| Market Absolute Dollar Growth (USD million/billion) | USD 4.2 million |
The South Korea potato protein market is expected to reach USD 10.4 million by 2033. The market is projected to witness a CAGR of 5.4% over the predicted period. The market growth can be credited to the surging demand for convenience and processed food. Additionally, the increasing occurrence of celiac disease and other food allergies in the region is also boosting the demand for functional food products.
The use of potato protein as a thickener in food and beverage, pharmaceuticals, and other industries owing to its enriched functional properties is also expanding the market growth. Since potato protein is a cheaper source of protein, when compared to pigs and young calves, they are observing heightened demand. Further, the functional and nutritional values found in potato protein is higher than any cereal proteins and other vegetables, thereby leading to its overwhelming demand.
| Historical CAGR (2017 to 2022) | 7% |
|---|---|
| Forecast CAGR (2023 to 2033) | 5.4% |
| Taxonomy | Form |
|---|---|
| Top Segment | Isolates |
| Forecast CAGR | 7.4% |
| Taxonomy | End-use Application |
|---|---|
| Top Segment | Bakery & Confectionary |
| Forecast CAGR | 7.4% |
Based on form, the isolates category dominates the global market by securing a CAGR of 7.4% during the forecast period. The rising demand for isolated potato protein in the protein and nutritional bars, dietary supplements, and many other end use applications is generating product demand. The surging incorporation of nutrition supplements in bakery items, energy drinks, and meat products is stimulating the demand for isolates.
| Historical CAGR (2017 to 2022) | 10% |
|---|---|
| Forecast CAGR (2023 to 2033) | 7.4% |
As per FMI’s analysis, the bakery and confectionary segment is anticipated to exhibit a CAGR of 7.4% over the forecast period. Previously, in the historical period, the market had witnessed 9.8% CAGR.
The future growth of potato protein in the bakery and confectionary is being fueled by the emerging trend of potato protein being used as an egg substitute in vegan baking.
Although this is still in its nascent stage, the use of potato protein is projected to rise in order to realize its full potential. More people are transitioning to reduce their intake of animal products and adopt a plant-based diet. As a result, consumption of food products made of potato protein is also increasing.
| Historical CAGR (2017 to 2022) | 9.8% |
|---|---|
| Forecast CAGR (2023 to 2033) | 7.4% |
Potato protein powder producers are working on expanding their product portfolios and refining their sourcing processes as a result of increased competition. Agreements between them and local players in emerging markets boost their expansion ambitions even more. These businesses are concentrating their efforts on adapting to shifting consumer preferences across a variety of applications.
Furthermore, mergers and acquisitions continue to be a favored strategy among market participants. Strategic collaborations are being used by companies to expand their regional impact. Market developments by key players include:
Roquette Frères - In the year 2019, the company opened a new research and development unit in Lithuania for better support in innovation and technological development. This helped the company to provide the clients with services and high-quality products, which will enable its market positioning in the European market.
KMC - In the year 2019, the company launched a new product named Protafy 130, this expanded the product portfolio and it is a potato protein. The expansion was done to meet the increasing demand for natural plant-based protein.
AVEBE - In the year 2018, the company set up a campus in Groningen which is an innovation Center with the aim to support the employees towards innovation in the field of potato protein.
| Attribute | Details |
|---|---|
| Market Size Value in 2023 | USD 144 million |
| Market Forecast Value in 2033 | USD 300 million |
| Global Growth Rate | 7.6% |
| Forecast Period | 2023 to 2033 |
| Historical Data Available for | 2017 to 2022 |
| Market Analysis | USD million for Value |
| Key Regions Covered | North America; Latin America; Europe; Japan; Asia Pacific; and the Middle East & Africa |
| Key Countries Covered | United States, Brazil, Mexico, Canada, EU5, Russia, Argentina, ASEAN, Australia, The United Kingdom, Poland, China, New Zealand, Japan, North Africa, GCC Countries, Ethiopia, South Africa, and others |
| Key Market Segments Covered | Product Type, Nature, Form, End-use Application, Region |
| Key Companies Profiled | Avebe; Omega Protein; Pepees Group; Tereos; Agrana; Roquette; Emsland Group; Südstärke; AKV Langholt; Meelunie; KMC Ingredients; PPZ Niechlow |
| Pricing | Available upon Request |
The potato protein market is valued at USD 76.8 million in 2023.
The key players in the potato protein market are Avebe, Tereos, and Royal Ingredients Group.
The isolates segment is likely to remain preferred through 2033.
Players opt for product innovation and strategic partnerships.
China, India, and Japan dominate the Asian market.
1. Executive Summary 2. Market Overview 3. Market Background 4. Global Market Analysis 2017 to 2022 and Forecast, 2023 to 2033 5. Global Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Product Type 5.1. 10-40% Protein 5.2. 40-50% Protein 5.3. 60-65% Protein 5.4. 70-80% Protein 6. Global Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Nature 6.1. Organic 6.2. Conventional 7. Global Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Form 7.1. Isolate 7.2. Concentrate 7.3. Textured Protein 7.4. Hydrolysed Protein 8. Global Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By End Use Application 8.1. Bakery & Confectionery 8.1.1. Breads 8.1.2. Cookies & Crackers 8.1.3. Pastries 8.1.4. Other Bakery & Confectionery 8.2. Protein and Nutritional Bars 8.3. Breakfast Cereals 8.4. Functional Beverages 8.5. Dairy Alternatives 8.6. Dietary Supplements 8.7. Sports Nutrition 8.8. Infant Nutrition 8.9. Meat Additives 9. Global Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Region 9.1. North America 9.2. Latin America 9.3. Europe 9.4. APEJ 9.5. Japan 9.6. Middle East & Africa (MEA) 10. North America Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Country 11. Latin America Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Country 12. Europe Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Country 13. APEJ Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Country 14. Japan Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Country 15. MEA Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Country 16. Key Countries Market Analysis 17. Market Structure Analysis 18. Competition Analysis 18.1. Avebe 18.2. Tereos 18.3. Agrana 18.4. Roquette 18.5. Omega Protein 18.6. Pepees Group 18.7. Emsland Group 18.8. Meelunie 18.9. KMC Ingredients 18.10. Südstärke 18.11. AKV Langholt 18.12. PPZ Niechlow 19. Assumptions & Acronyms Used 20. Research Methodology
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Potato Protein Market
