Potato Flake Market

Potato Flake Overview for 2024 to 2034

The potato flake market is expected to be valued at USD 8,056.80 million in 2024. The pace of progress for the market from 2024 to 2034 is expected to be solid, with a CAGR of 4.8%. By the end of the forecast period, the potato flake industry value is slated to hit USD 12,824.10 million.

Potato Flake Market Analysis

• Increasing popularity of processed food is helping the demand to rise in the potato flake market, with the product becoming a part of a growing number of processed food products.
• Consumer affinity for ready-to-eat meals is portending positivity to the demand for potato flakes.
• Potato chips are becoming must-haves at snack time for a significant number of people and potato flakes’ use in chips is bolstering the market.
• Potato flakes’ ability as a thickener, for example in soups and sauces, is seeing the product emerge as an alternative to wheat flour and corn starch.
• Mashed potatoes remain ever-popular, especially in Western countries, and the potato flake industry is riding the wave of their enduring popularity.

Attributes	Details
Potato Flake Market Value for 2024	USD 8,056.80 million
Projected Market Value for 2034	USD 12,824.10 million
Value-based CAGR of Market for 2024 to 2034	4.8%

Trends in the Potato Flake Market

• Demand for thickening agents is on the rise from the baked goods and confectionary sectors, and potato flakes are one such thickening agent that is benefitting.
• Rise in vegan and vegetarian trends is increasing the demand for potatoes and potato-infused foods, which is flavoring the potato flake industry with positivity.
• Growing online sales of processed food products are seeing the demand for potato flakes jump up.
• Direct-to-consumer sales of potato flakes are rising with the growing inclination of people towards home cooking.
• Rising consciousness of the health benefits related to potatoes, such as their high fiber and potassium content, is seeing the potato flake industry benefit.
• Lack of assurance when it comes to the potatoes used in the creation of potato flakes, leads to subpar-quality products, which hampers the growth of the market.
• Presence of alternatives to potato flakes as thickeners, such as arrowroot and cornstarch, restrain the growth of the market.

Category-wise Outlook

Frozen potato flakes reign in the form segment. Potato flakes are majorly used in the food service/HoReCa sector.

Flakes in Frozen Form the Favourites

Frozen potato flakes are expected to account for 56.7% of the market share by form in 2024. Factors driving the growth of frozen potato flakes are:

• Frozen potato flakes are preferred due to the long shelf life they afford to products.
• Ready-to-eat meals and frozen food are becoming more popular and frozen potato flakes are used extensively in their production.

Attributes	Details
Top Form	Frozen
Market Share (2024)	56.7%

Increasing Quantities of Food Service Outlets Garnishing Potato Flake Demand

Food service/HoReCa are anticipated to account for 44.1% of the market share by end-use in 2024. Some of the factors for the growth of food service/HoReCa application of potato flakes are:

• Burgeoning construction industry in addition to the increasing demand for eateries is propelling the food service sector and thus the use of potato flakes in hotels, restaurants, and cafes is rising.
• Vegan and vegetarian-focused eateries are growing along with demand for plant-based food and thus potato flake use in the food service industry is rising.

Attributes	Details
Top End Use	Food Service/HoReCa
Market Share (2024)	44.1%

Country-wise Analysis

In regions like Ireland in Europe, potatoes are essential parts of diets and thus the market is being boosted in the region. North American consumers’ propensity for snacks is benefitting the market in the region.

The Asia Pacific’s booming food and beverage and food service industry is contributing to the positive progress of the market in the region. Rising demand for healthy food in the region is also benefitting the market in the Asia Pacific.

Countries	CAGR (2024 to 2034)
China	2.4%
Japan	1.4%
United States	3.3%
Germany	5.5%
India	7.8%

Significant Portion of Vegetarian Consumers Establish Market Growth in India

The market is anticipated to register a CAGR of 7.8% in India for the forecast period. Some of the factors driving the growth of the market in the country are:

• India is home to the largest vegetarian population in the world, making the environment in the country conducive to the growth of the market.
• Expanding potato production and processing facilities in India, courtesy both of local and foreign investment, is helping the growth of the market in the country.

American Affinity for Snack-munching in Large Gatherings Seeing an Uptick in Demand for Potato Flakes in the United States

The United States is set to see the market expand at a CAGR of 3.3% over the forecast period. Prominent factors driving the growth of the market are:

• Potato-based snacks are seeing increasing sales in the United States, as they continue to be popular in large gatherings. Thus, potato flake demand is also developing positively in the country.
• Health trends in the United States, to combat the growing obesity problem, are seeing gluten-free ingredients like potato flakes winning over consumers.

Local Players Expanding Production Facilities in China

The market is expected to register a CAGR of 2.4% in China over the forecast period. Some of the factors driving the growth of the market in China are:

• Local companies in China are enhancing sales by increasing production capabilities. For example, Snow Valley Food has partnered with TOMRA Food to increase its production capabilities in frozen potato food products.
• China’s rapidly developing food service industry is helping the market to flourish in the country.

Sustainable Potato Growth Concentrated Upon in Germany

The market is set to progress at a CAGR of 5.5% in Germany for the forecast period. Factors influencing the growth of the market in Germany include:

• German factories for potato flake production are concentrating on sustainability and efficient use of water and power. Aviko Rixona, for example, is committed to sustainability and efficiency in producing dehydrated potato products.
• Use of heat pumps in potato flake production in Germany is making production smoother, ensuring more quantity available for supply.

Use of Potato Flakes in Traditional Dishes Boosting the Market in Japan

The market is expected to register a CAGR of 1.4% in Japan over the period from 2024 to 2034. Some of the reasons for the growth of potato flake in the country are:

• Traditional Japanese dishes, like sushi and Okonomiyaki, getting the potato twist is boosting the demand for potato flakes in the country.
• Mashed potatoes are increasingly being accepted by Japanese consumers even without a cultural base and thus demand for potato flakes is developing positively in the country.

Competitive Landscape in the Potato Flake Market

As the food service industry expands, players in the potato flakes market too are targeting geographic expansion. Expansion of production facilities is a common theme among market players.

Nestle is a reputed company in the market but currently prefers the sale of dehydrated potato products through its retail chain. Other companies though are looking for all-around growth, however.

Recent Developments in the Potato Flake Market

• In March 2024, HyFun Foods announced it would set up three new plants in Gujarat, India for the production of frozen potato products. The company would invest around USD 100 million.
• In February 2024, the Emsland Group proposed to increase its potato flake production at its plant in Emlichheim, Germany, more than doubling its previous numbers.
• In 2023, Indian company Goodrich Cereals entered the market by establishing a frozen potato products processing plant in Karnal, India.
• In August 2023, Agristo took over a former sugar factory of Teroes in Escaudœuvres, France, for the production of frozen potato products.

Key Companies in the Potato Flake Market

• Nestlé S.A.
• Bob's Red Mill Natural Foods Inc.
• Idahoan Foods LLC
• McCain Foods Limited
• Rixona B.V.
• Basic American Foods, Inc.
• Agrarfrost GmbH & Co. KG
• Patwary Potato Flakes Ltd.
• Clarebout Potatoes NV
• Goodrich Cereals
• Lamb Weston Holdings Inc.
• Iscon Balaji Foods Pvt Limited
• Lutosa SA
• Nahr-Engel GmbH
• Bem Brasil Alimentos LTDA
• Oregon Potato Co.

Key Coverage in the Potato Flake Industry Report

• Potato Flakes Market Size and Share Analysis
• Potato Flakes Market Forecast
• Potato Flakes Global Strategic Business Report
• Dehydrated Potato Flake Market Assessment
• Market dynamics of instant mashed potatoes
• Potato flake manufacturers landscape

Table of Content

• 1. Executive Summary
• 2. Market Overview
• 3. Market Background
• 4. Global Market Analysis 2019 to 2023 and Forecast, 2024 to 2034
• 5. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Product Type
  • 5.1. Standard Potato Flakes
  • 5.2. Low Leach Potato Flakes
• 6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Form
  • 6.1. Frozen
  • 6.2. Dehydrated
• 7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Applications
  • 7.1. Snacks
  • 7.2. Soups and Sauces
  • 7.3. Bakery Products
  • 7.4. Others
• 8. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region
  • 8.1. North America
  • 8.2. Latin America
  • 8.3. Western Europe
  • 8.4. Eastern Europe
  • 8.5. South Asia and Pacific
  • 8.6. East Asia
  • 8.7. Middle East and Africa
• 9. North America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
• 10. Latin America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
• 11. Western Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
• 12. Eastern Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
• 13. South Asia and Pacific Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
• 14. East Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
• 15. Middle East and Africa Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
• 16. Key Countries Market Analysis
• 17. Market Structure Analysis
• 18. Competition Analysis
  • 18.1. Nestlé S.A.
  • 18.2. Bob's Red Mill Natural Foods Inc.
  • 18.3. Idahoan Foods LLC
  • 18.4. McCain Foods Limited
  • 18.5. Rixona B.V.
  • 18.6. Basic American Foods, Inc.
  • 18.7. Agrarfrost GmbH & Co. KG
  • 18.8. Patwary Potato Flakes Ltd.
  • 18.9. Clarebout Potatoes NV
  • 18.10. Goodrich Cereals
  • 18.11. Lamb Weston Holdings Inc.
• 19. Assumptions & Acronyms Used
• 20. Research Methodology