Postbiotic Supplements Market

Postbiotic Supplements Market Outlook for 2024 to 2034

The postbiotic supplements market is estimated to be valued at USD 10.8 million in 2024. With the rising awareness about the health benefits of products, the demand for postbiotic supplements is expected to register a CAGR of 10.9% from 2024 to 2034, reaching a valuation of USD 30.5 million by 2034.

Consumption Analysis of the Postbiotic Supplements Market

• Produced by probiotic bacteria such as Lactobacillus and Bifidobacterium, postbiotics are used in various nutritional products, including postbiotic supplements. The awareness of the potential health benefits of these bacteria is driving the demand for postbiotic supplements.
• Postbiotic supplements enhance the immune system, prevent diarrhea, reduce irritable bowel disease symptoms, and reduce allergies by activating the innate immune system and combating pathogens. Thus, the gut health supplements market is expected to grow in the forthcoming decade.
• The need for postbiotic supplements is anticipated to increase throughout the coming decade due to the growing incidence of certain digestive disorders, such as inflammatory bowel disease (IBD). Ulcerative colitis or Crohn's disease is the highly anticipated IBD to develop the demand for postbiotic supplements.
• In the functional food and pharmaceutical sectors, postbiotic supplements offer nutritional benefits, prevent illness, and cure conditions. As a result, postbiotic supplements are needed for digestive health.
• Postbiotic supplements are a suitable feed addition to increase the safety of the diets and the development potential of monogastric animals such as pigs and chickens. Therefore, postbiotic supplements are increasing in demand in the animal feed industry.

Attributes	Details
Postbiotic Supplements Market Value for 2024	USD 10.8 million
Postbiotic Supplements Market Value for 2034	USD 30.5 million
Forecast CAGR from 2024 to 2034	10.90%

Historical Performance and Future Growth Prospects of the Postbiotic Supplements Market

This study examines the postbiotic supplements market's growth over the past five years, revealing a historical CAGR of 10.17% and a projected 10.90% CAGR through 2034, indicating rising sales of postbiotic supplements.

Attributes	Details
Historical CAGR for 2019 to 2023	10.17%

There are many challenges in developing an effective postbiotic formulation it includes, high production cost, complex interactions of postbiotic metabolites with gut flora, and competition from pro and pre-biotics. As a result, companies need to come up with creative strategies to trigger market growth.

Critical aspects that are anticipated to influence the demand for postbiotic supplements through 2034.

• Market players are anticipated to showcase a lucrative opportunity by introducing novel postbiotic formulations involving vitamin B12, vitamin K, folate, and several amino acids.
• Opportunities exist to develop demand for dietary supplements to cater to people suffering from gut health problems such as IBDs.
• The increasing demand from producers of healthy ice cream, yogurt, candies, and other items drives the demand for postbiotic supplements.

Market players are going to desire to be prudent and flexible over the anticipated period since these challenging attributes position the industry for accomplishment in subsequent decades.

Key Trends Influencing the Postbiotic Supplements Market

Rising Health Awareness Offers a Fertile Ground for Market Growth

A population of healthy gut bacteria produces the prebiotic supplements, which work best when paired with other lifestyle changes, including stress reduction, a balanced diet, and less exposure to needless chemicals.

One of the reasons for the rise in demand for postbiotics is that postbiotics have fewer storage and shelf-life concerns compared to probiotic supplements, making them a less risky and better option for improving gut health. The use of Postbiotic supplements is expected to rise among health-conscious consumers, as there has been a rise in demand for sports nutrition.

Demand for Postbiotic Supplements in Animal Feed Gains More Attraction

Postbiotic supplements are a type of feed additive that is made from microorganisms. Postbiotic supplements are becoming more popular as they are considered to improve animal feed safety and increase its overall nutritional value, especially in the case of monogastric animals such as chickens and pigs.

Demand for postbiotics is elevated in the animal husbandry sector because they are believed to improve the gut health of these animals, leading to better digestion, increased immunity, and, ultimately, improved growth and development.

The demand for postbiotic supplements for animal feed is expected to rise significantly as farmers and animal nutritionists increasingly recognize their potential benefits for animal health and nourishment.

Sports Nutrition Sector Develops Demand for Postbiotic Supplements

The sports nutrition industry mandates a well-organized diet plan and healthy habits that improve the overall well-being of athletes. There has been a rise in the number of sports players preferring postbiotic supplements to improve gut health.

These supplements are expected to help reduce fatigue, facilitate mood support, and increase athletes’ readiness while training. The anticipated surge in demand for postbiotic supplements rich in peptides, teichoic acids, and plasmalogens is expected to contribute to the growth of the sports nutrition sector.

Category-wise Insights

This section offers in-depth analyses of the postbiotic supplements market. The two main topics of the research are the segment with the drug store and the soft-gel and chews as the preferred form. Through a comprehensive examination, this section attempts to provide knowledge of these segments and their relevance in the larger context of the postbiotic supplements market.

Soft-gel and Chews Hold a 33.8% Share of Postbiotic Supplements Industry

Attributes	Details
Top Form	Soft-gel and Chews
Market share in 2024	33.8%

The demand for postbiotic supplements in soft-gel and chewable form is significant, registering a market share of 33.8% in 2024; the following aspects display the development of soft-gel and chewable forms of postbiotic supplements:

• The demand for soft-gel and chew forms of postbiotic supplements has developed owing to their simple nature and better convenience for consumption.
• The makers of gel and chew supplements infuse familiar flavors and textures in the conventional way, which develops a consumer base for postbiotic supplements in soft-gel and chewable form.
• Due to their easy consumption aspect, patients with weak dietary systems developed a demand for soft-gel and chewable postbiotics.

Drug Store Cultivates Almost 67.4% of Industry Share

Attributes	Details
Top Distribution Channel	Drug Store
Market share in 2024	67.4%

The drug stores distribute a large quantity of postbiotic supplements, which acquires almost 67.4% market share in 2024. The development of drug store distribution from the following drivers:

• Due to its rigid supply chain operation, the drug store is anticipated to be an uncomplicated arrangement of postbiotic supplement distribution.
• Customers prefer buying postbiotic supplements from drug stores for convenience, and human assistance also boosts their development.
• The brick-and-mortar format of the drug distribution in the drug store offers easy access to the postbiotics, and it also boosts the sales of postbiotic supplements.

Country-wise Insights

This section examines the markets for postbiotic supplements in some of the important countries on the global stage, such as the United States, Germany, China, Japan, and India. Through in-depth research, explore the aspects influencing these nations' acceptability and growth of the postbiotic supplements.

Countries	CAGR from 2024 to 2034
United States	8.9%
Germany	9.6%
China	7.8%
Japan	11.4%
India	14.8%

Higher Demand for Postbiotic Supplements in the United States

The United States is expected to see a growth in demand of postbiotics at a CAGR of 8.9% during the forecasted period. Here are some major trends:

• The United States’ enlarged populace is prone to consuming healthy dietary supplements that cater to digestive health.
• American consumers are fond of sports health supplements; consumers prefer the postbiotic dietary supplements that help maintain an active and busy lifestyle.
• The dietary health landscape in the United States is evolving with a focus on meeting the increasing demand for postbiotic supplements.

Demand for Vegan-friendly Supplements Propel Product Sales in Germany

The Germany market of postbiotic supplement is expected to grow at a CAGR of 9.6%. The following factors are propelling the demand for vegan-friendly postbiotic supplements in Germany:

• Due to rise in veganism and increased R&D investments, the demand for postbiotic supplements is expected to rise in Germany.
• The postbiotic industry in Germany is experiencing rapid growth due to innovative promotion policies and investment in research and development, promoting the health benefits of vegan and natural supplements.
• Over the next decade, the demand for postbiotic supplements in Germany is expected to grow due to a growing demand for vegan-friendly and natural supplements among Europeans.

Growing Prevalence of Chronic Diseases in China Develops Demand for Dietary Supplements

The demand for postbiotic supplements in China is predicted to extend at a CAGR of 7.8% from 2024 to 2034. Some of the primary trends in the industry are:

• Chronic diseases such as lowering blood pressure, cholesterol levels, proliferative qualities, inflammation, oxidative stress, and body weight are more prevalent in China, developing a wider consumer base for dietary supplements.
• China is developing the demand for food supplements with organic acids, bacteriocins, carbonic substances, and enzymes that can be manufactured for the masses, creating the market for a healthy diet.
• The rising need from the Chinese sports nutrition industry and healthcare infrastructure has led to a demand for postbiotic powder and granules from Chinese customers.

Sports Supplements Industry in Japan Fosters Demand for Postbiotics

Japan is expected to witness a growth in postbiotic demand at a CAGR of 11.4% from the year 2024 to 2034. Some of the key trends are:

• A rise in demand for sports supplements is seen in Japan as athletes are focusing on bodybuilding and similar sports.
• The Japanese sports nutrition industry is expected to develop a demand for supplements in the form of powder, gummies, and beverages that the consumer can easily consume.
• The postbiotic supplement manufacturers in Japan invest in research and development by diversifying the flavors and textures of the supplements, which can cater to the general people.

Indian Manufacturers Shoot up the Demand for Postbiotic Supplements

The postbiotic supplements industry in India is expected to register a CAGR of 14.8% through 2034. Among the primary drivers of the market are:

• Indian dietary supplement manufacturers develop the demand for organic postbiotic supplements as they help improve skin health, mental clarity, athletic performance, and digestive health.
• Postbiotic supplements in India offer an ayurvedic and organic form of dietary supplements consisting of condiments such as Triphala that are superior in improving gut health.
• Organic postbiotic supplements improve dietary health, enabling people to appreciate the excellence of Indian postbiotics, thereby influencing purchasing decisions.

Market Players Shaping the Outlook of the Postbiotic Supplements Market

Market players in the postbiotic supplements industry face tough competition and need a strategic advantage to be successful. To achieve this, businesses are anticipated to focus on creating new products, expanding into new markets, and combining with other companies.

By doing this, companies are expected to develop their product lines, gain new technology, and improve their market position. Firms are anticipated to enhance their distribution networks by forming alliances, growing globally, increasing manufacturing capacity, and entering new markets.

Product innovation is key to sensation in the postbiotic supplements industry. Companies are making huge investments in research and development to make a supplement that improves gut health, has a unique flavor, and offers custom options The main goal is to align with changing customers’ demands and preferences while setting their products apart from the competition.

Companies must adapt and quickly respond to the changing tastes of consumers and trends of the market to survive in this fast-paced and fierce industry.

The companies are expected to invest in research and development, opt for sustainable practices, and create strong partnerships with suppliers and distributors. Businesses are believed to gain competitive advantages and succeed in the market of global postbiotic supplements.

Recent Developments in the Postbiotic Supplements Market

• In March 2024, Gaia Herbs introduced full spectrum postbiotics fermented from traditional superfoods, including Ginger-Turmeric, Sauerkraut, Ginger-Beet, and Kimchi capsules, with consumer education on prebiotics, probiotics, and postbiotics' roles in gut and immune health.
• In October 2023, Kyowa Hakko Bio, a Kirin subsidiary, was approved by FSSAI to use IMMUSE, its Lactococcus lactis strain Plasma postbiotic, in general foods and health supplements.
• In October 2023, Gutsi, a New Zealand probiotic firm, introduced a 60-day Gut Reset Kit, offering a comprehensive gut care protocol combining pre-, pro-, and postbiotic nutrition from its existing products.
• In August 2023, My Myracle, a Malaysian postbiotic firm, introduced a postbiotic series using plant-derived bacteria, claiming it is "halal-friendly" and appealing to kosher and vegetarian consumers.

Key Companies in the Postbiotic Supplements Market

• Dr. Emil Nutrition
• For The Biome
• Designs for health
• Beekeeper's Naturals
• MaryRuth Organics
• POSTBIOTICA SRL
• Essential Formulas Incorporated (Dr. Ohhira's Probiotics)
• Glac Biotech Co., Ltd.
• KOREA BIOPHARM
• Pro Formulations MD
• MRM Nutrition
• Bio Complete 3
• GUT ARMOR
• Probulin
• Others

Key Coverage in the Postbiotic Supplements Market Report

• Rising Use of Healthy Dietary Supplements in the United States
• Growth Analysis of the Postbiotic Products Industry
• Top 10 Emerging Trends in Gut Health Supplements
• Analysis of Impact of Postbiotic Probiotics on Digestive Health in the United States
• Sales Analysis of Postbiotic Products Industry
• Comparative Assessment of Postbiotic Probiotics Market and Postbiotic Prebiotics Market in the United States

Key Market Segments

By Form:

• Soft-gel and Chews
• Capsules and Tablets
• Powder and Granules

By Distribution Channel:

• Health and Beauty Store
• Drug Store
• Modern Trade Channel (Supermarkets and Hypermarket)
• Online Retailing

By Region:

• North America
• Latin America
• Europe
• East Asia
• South Asia
• Oceania
• Middle East and Africa

Frequently Asked Questions

How Big is the Postbiotic Market?

The postbiotic supplements market was valued at USD 10.8 million in 2024.

What is the Future Outlook of the Postbiotic Supplements Market?

The postbiotic supplements market will be valued at USD 30.5 million by 2034.

What are Postbiotic Supplements?

Postbiotic supplements enhance the immune system, prevent diarrhea, reduce irritable bowel disease symptoms, and reduce allergies by activating the innate immune system and combating pathogens.

What is the Forecast for the Postbiotic Supplements Industry?

The postbiotic supplements market is to register a CAGR of 10.9% from 2024 to 2034.